Guide to the W. Duke, Sons & Co. Advertising Materials, 1880-1910
W. Duke, Sons & Co. was a tobacco manufacturer founded by Washington Duke in 1881. His son, James B. Duke, later became president of the American Tobacco Company.
Collection includes tobacco trading cards, albums, and other advertising collectibles from the W. Duke Sons & Co., Liggett & Myers, American Tobacco, and other tobacco companies.
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- W. Duke, Sons & Co.
- W. Duke, Sons & Co. Advertising Materials 1880-1910
- Language of Material
- 5.0 Linear Feet, 4000 Items
- For current information on the location of these materials, please consult the Library's online catalog.
The W. Duke, Sons & Co. Advertising Collection includes a wide assortment of tobacco trading cards and other collectibles from the W. Duke, Sons & Co, Allen & Ginter, Kinney Bros. Co., Liggett & Myers, and many other tobacco brands. The collection has been arranged into Trading Cards, Booklets, Albums, and Assorted, depending on the format of the materials. The Trading Cards Series is by far the largest, and includes card collections of notable actresses, baseball players, public figures, and politicians, alongs with collections of country costumes, flags, wildlife, ships, musical instruments, and flowers. The Booklets series is a sort of subset of the trading cards, featuring small card-size booklets with stories and illustrations of famous people. The Albums Series includes bound scrapbooks, with individual collected cards, as well as albums published by the different tobacco companies that printed an entire series of cards. Finally, the Assorted Series includes stationary, oddly-shaped cards, background material, and cigarette boxes and tobacco pouches, some still full of cigarettes and tobacco.
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
This series contains trading cards of various sizes and themes such as "Girls," "Actresses," "Coins of all Nations," and "Baseball Champions." The majority of these cards were distributed by W. Duke, Sons & Co., however other companies, such as Liggett & Myers, Allen & Ginter, American Tobacco, and Turkish Red, among others, are also represented.
This series contains small booklets from cigarette packages. The booklets include an image on the cover and printed text inside.
This series includes a variety of other advertising materials, such as stationary, albums, and a set of watercolor prints produced by R. H. Macy & Co. which were distributed by various cigarette companies including W. Duke, Sons, & Co., among others. The series also includes information on the exhibition of these advertising materials at Duke University and the Duke Homestead Museum.
This series contains albums produced by cigarette companies such as W. Duke, Sons & Co., Consols Cigarettes, and Allen & Ginter Co. These bound albums were produced for collectors of trading cards and reproduce the full series of cards such as "Costumes of All Nations" and "Yacht Colors of the World."
From companies including W. Duke, Sons & Co., Allen & Ginter, British-American Tobacco Co., and the American Tobacco Co.
W. Duke, Sons & Co. was a tobacco manufacturer founded by Washington Duke in 1881. His son, James B. Duke, later became president of the American Tobacco Company. For more information on Duke family history, please visit the University Archives.
- W. Duke, Sons & Co.
- Allen & Ginter (Richmond, Va.)
- Goodwin and Co. (New York, N.Y.)
- Kinney Brothers (New York, N.Y.)
- Lone Jack Cigarettes Co. (Lynchburg, Va.)
- Marburg Bros. (Baltimore, Md.)
- S.F. Hesse and Co
- Tobacco industry -- United States
- Advertising -- Cigarettes
- Advertising -- Tobacco
- William S. Kimball & Co. (Rochester, N.Y.)
[Identification of item], W. Duke, Sons & Co. Advertising Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The W. Duke, Sons & Co. Advertising Materials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift. Formerly named the W. Duke, Sons & Co. Records.
Processed by Jane Metters, Mandy Lowell, and Elisabeth Narkin, completed January 2013
Encoded by Elisabeth Narkin, Meghan Lyon, January 2013
Updated by Kimberly Sims, August 2013
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.
This finding aid is NCEAD compliant.