Menu

Guide to the W. Duke, Sons & Co. Advertising Materials, 1880-1910

Abstract

W. Duke, Sons & Co. was a tobacco manufacturer founded by Washington Duke in 1881. His son, James B. Duke, later became president of the American Tobacco Company.

Collection includes tobacco trading cards, albums, and other advertising collectibles from the W. Duke Sons & Co., Liggett & Myers, American Tobacco, and other tobacco companies.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
W. Duke, Sons & Co.
Title
W. Duke, Sons & Co. Advertising Materials 1880-1910
Language of Material
English
Extent
5.0 Linear Feet, 4000 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The W. Duke, Sons & Co. Advertising Collection includes a wide assortment of tobacco trading cards and other collectibles from the W. Duke, Sons & Co, Allen & Ginter, Kinney Bros. Co., Liggett & Myers, and many other tobacco brands. The collection has been arranged into Trading Cards, Booklets, Albums, and Assorted, depending on the format of the materials. The Trading Cards Series is by far the largest, and includes card collections of notable actresses, baseball players, public figures, and politicians, alongs with collections of country costumes, flags, wildlife, ships, musical instruments, and flowers. The Booklets series is a sort of subset of the trading cards, featuring small card-size booklets with stories and illustrations of famous people. The Albums Series includes bound scrapbooks, with individual collected cards, as well as albums published by the different tobacco companies that printed an entire series of cards. Finally, the Assorted Series includes stationary, oddly-shaped cards, background material, and cigarette boxes and tobacco pouches, some still full of cigarettes and tobacco.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

This series contains trading cards of various sizes and themes such as "Girls," "Actresses," "Coins of all Nations," and "Baseball Champions." The majority of these cards were distributed by W. Duke, Sons & Co., however other companies, such as Liggett & Myers, Allen & Ginter, American Tobacco, and Turkish Red, among others, are also represented.

Actresses
(3 folders)
Box 1
Actresses (Cameo)
Box 1
Portraits of Leading Actors and Actresses
Box 1
Portraits of Leading Actors and Actresses (Long Cut)
Box 1
Albums of American Stars, Battle Scenes,Bicycles and Trick Riders, and Bridges
Box 1
Coins of All Nations and Fancy Dress Ball Costumes
Box 1
Fishers & Fish and Flags
Box 1
Girls
Box 2
Governors of 48 States, Great Americans
Box 2
Holidays, Musical Instruments
Box 2
Ocean & River Steamers, Presidential Possibilities, and Puzzles
Box 2
Postage Stamps
Box 2
Sea Captains, Shadows, A Short History of..., Snapshots
Box 2
Stars of the Stage, Terrors of America
Box 2
Yacht Colors
Box 2
50 Scenes of Perilous Occupations, 50 Vehicles of the World
Box 2
Birds, Champions, Indian Chiefs, Parasols, Animals, Dudes, Smokers
Box 2
Girls
Box 2
Battles, Floral Beauties, and Jokes
Box 2
Girls
Box 2
Girls
Box 3
Champion Athletes
Box 3
Girls, Sets 1-3
Box 3
Girls, Sets 4-5
Box 3
Baseball, Famous Ships
Box 3
Famous Gems, Vessels of the World, and Leaders
Box 3
Racehorses, Novelties, and Surf Beauties
Box 3
Girls, Sets 1-3
Box 3
Baseball Players, Fish, and Landmarks
Box 3
Girls
Box 3
Women
Box 3
Actresses
Box 3
College Series
Box 3
Girls
Box 3
Henry Series
Box 3
Actors and Actresses
Box 3
Automobiles, Ships
Box 3
Baseball and Actresses
Box 3
Roses, Ships, and Assorted
Box 3
Goddesses of the Greeks and Romans
Box 3
Ballet Queens, Butterflies, Fancy Bathers, Savage & Semi-Barbarous Chiefs and Rulers, Champions of Games & Sports
Box 3
Girls
Box 3
Actresses
Box 3
Cigarette Card Scrapbook
Box 4
Scrapbook (oversize) of trading cards
Box 7
Scrapbook of trading cards(adhered to the pages of a unidentified account book), circa late 19th/early 20th century
Box 9

This series contains small booklets from cigarette packages. The booklets include an image on the cover and printed text inside.

Histories of Generals
Box 4
Histories of Poor Boys Who Have Become Rich, and Other Famous People
Box 4

This series includes a variety of other advertising materials, such as stationary, albums, and a set of watercolor prints produced by R. H. Macy & Co. which were distributed by various cigarette companies including W. Duke, Sons, & Co., among others. The series also includes information on the exhibition of these advertising materials at Duke University and the Duke Homestead Museum.

Stationary
Box 4
Correspondence: Letter from Elaine Stahl with Photocopies
Box 4
Broadsides: Durham Warehouse Reams & Walker, Durham Business Directory
Box 4
Exhibit Materials
Box 4
Watercolors by Manning Studio, R.H. Macy & Co.
Box 4
Fabric Inserts
Box 4
Shape Cards: Buildings
Box 4
Shape Cards: Boats
Box 4
Tobacco Tax Fragment
Box 4
Background Information
Box 4

This series contains albums produced by cigarette companies such as W. Duke, Sons & Co., Consols Cigarettes, and Allen & Ginter Co. These bound albums were produced for collectors of trading cards and reproduce the full series of cards such as "Costumes of All Nations" and "Yacht Colors of the World."

Costumes of All Nations
Box 5
Postage Stamps
Box 5
Governors' Coats of Arms
Box 5
The Heroes of the Civil War
Box 5
Shadows
Box 5
Yacht Colors of the World
Box 5
Bound volume of various W. Duke & Sons trading card albums (gift of Anne Roney)
Box 10
The Napoleon Album
Box 5
Album of World Champions
Box 5
50 Decorations of the Principal Orders of Knighthood
Box 5
National Dances
Box 5
Portraits of Ladies of the White House
Box 5
Sweet Home Album
Box 5
Cigarette cases and tobacco pouches

From companies including W. Duke, Sons & Co., Allen & Ginter, British-American Tobacco Co., and the American Tobacco Co.

Box 6
Pins: Flags of the World, 1894, 1896
P. Lorillard Co.: Climax Grade (large and small), Bullion Grade, Mechanics Delight, Green Turtle (large and small), Tenderloin, Sailors Delight, Army & Navy, 3 Black Crows, Clown, Cognac Cocktails-Climax Grade, Rose Bright Leaf
W & D Tobacco Co.: Staple
P. J. Sorg & Co.: Spear Ahead
J. B. Pace Tobacco Co.: White Cross
Wilson & McCallay Tobacco Co.: Gold Club
Wilson & McCallay Tobacco Co.: Gold Rope
Unidentified tobacco co.: Stars, No Tax, McNamara's Glory, Sultan, Variety, Silver Seal, Horseshoes, Roosters, Turtles, Honey-Dew, Hancock's Old Port, Hiawatha, Magnolia, Punch, Native Sons, McAlpin's Gold Shield, R.R. Plug, J.T., Rock and Rye, Extra-Quality Tobacco, Unidentified (cropping tool?)

Historical Note

W. Duke, Sons & Co. was a tobacco manufacturer founded by Washington Duke in 1881. His son, James B. Duke, later became president of the American Tobacco Company. For more information on Duke family history, please visit the University Archives.

Subject Headings

Preferred Citation

[Identification of item], W. Duke, Sons & Co. Advertising Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The W. Duke, Sons & Co. Advertising Materials were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift. Formerly named the W. Duke, Sons & Co. Records.

Processing Information

Processed by Jane Metters, Mandy Lowell, and Elisabeth Narkin, completed January 2013

Encoded by Elisabeth Narkin, Meghan Lyon, January 2013

Updated by Kimberly Sims, August 2013

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.