Aleph Number:
2003 Duke University. All rights reserved.
Collection is open for research.
However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
[Identification of item], Duplex Advertising Company. Billboard Images and Records, 1964-1993 and undated, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The Duplex Advertising Company. Billboard Images and Records, 1964-1993 and undated, were donated by Bill James, of the Duplex Advertising Company, in 1998.
The collection arrived largely arranged according to format, ranging from photographs, negatives, slides to printed materials. The photographs were arranged in two ways: 1) alphabetically (for the most part) by client, and 2) by product type. The majority of negatives were already sleeved and labeled, and are listed in the box list. There were a number of negatives in their original paper sleeves, or loose in envelopes. These items were placed in paper negative sleeves and labeled as best they could be. The slides were organized by varying topic: some are categorized by product/client name (Budweiser, Coke, etc.); while some are arranged by product type (automobiles); and some are under other categories including Construction and Miscellaneous. These various organizational models were retained in processing of the slides. The printed material was simply placed in folders and labeled.
Processed by Lisa C. Chandek-Stark and Lynn E. Eaton.
Completed January 31, 2003.
Encoded by Lynn Eaton, Sarah Van Kirk, and Richard Collier.
This finding aid is NCEAD compliant.
Processing of this collection was supported by the National Endowment for the Humanities.
Thanks to Bill James for providing background information for this collection.
R. V. (Bob) Miller, Jr. was born in Austin, Tex. in 1932. He served in
the US Navy as a photographer's mate and then attended Texas Techonlogical
University where he received a BBA in Advertising and an MBA. He began his
career in outdoor advertising at San-Tex Advertising, in San Angelo, Tex. From
there, Miller founded and worked with the Duplex Advertising Company in Austin,
Duplex Electric Signs, and Duplex Advertising Company in Temple, Tex. He also
taught courses in economics, advertising, marketing, and statistics. One of his
articles included in the collection addresses the application of advertising
Related materials may be found in other outdoor advertising collections, including the Outdoor Advertising Association of America Archives, the Garrett Orr Papers, the Howard Scott Papers, the John Paver Papers, the John E. Browning Papers, the R.C. Maxwell Co. Records, and the Strobridge Collection.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
Contains printed materials and articles about outdoor advertisng, written primarily by R. V. Miller, Jr. There are also some miscellaneous items, such as a permit tag that would have been attached to a billboard, and company stationery. Arranged alphabetically.
Photographs are organized into two groups: those of billboards produced by Duplex, and billboards produced by other outdoor advertising companies. Photographs of competitor's billboards mainly date from the 1980s. Each group is arranged alphabetically by product type.
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See also Box 4]
[See below]
Arranged alphabetically. Selected client names with large numbers
of photographs are listed under the letter group (i.e. A, B, C, etc.) with
their own entry. Additional clients for whom there are a significant but not
large number of photographs are collected in folders marked
Comprises 25 slide sheets arranged alphabetically by the primary
topic of each. Items that are included on a sheet but do not seem to
Organized by type of negative--loose strips and a notebook. The negative strips were grouped by the Duplex Company and the original order has been maintained. The original order of the notebook was retained in processing. Arranged alphabetically by product type and client name, with the sleeve or page number of the image or images indicated afterward.