Aleph Number:
Collection is restricted.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
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[Identification of item], Arthur Einstein Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University
The Arthur Einstein Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2002.
Processed by Joshua Kaiser; Alice Poffinberger
Completed October 13, 2002
Encoded by Joshua Kaiser; Ruth E. Bryan
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
Advertising executive for Lord Geller Federico Einstein and Lord Einstein O'Neill and other New York Agencies. Arthur Einstein Advertising is a consultancy, assisting in matching prospective clients with ad agencies.
Collection comprises commercials, mailers, and other printed material in paper, video, audio, and digital formats used by advertising agencies to present their business philosophy and services to prospective clients. One Israeli agency is represented, as well as several that specialize in healthcare, public relations, or the Hispanic market. The collection also includes material connected with Einstein's involvement as a consultant in reviews, when advertisers were in the process of selecting an agency to manage their marketing and advertising accounts. The records have been divided into three groupings: Agency Reels, Agency Mailers, and Reviews (the Reviews are closed).
The Agency Reels consist of compilations of primarily television commercials that illustrate the work of each advertising agency. The commercials are contained on 265 VHS, five BetacamSP, and three 3/4" U-matic videocassette tapes; five audiocassette tapes, and one CD-RW (7 electronic documents).
The Agency Mailers group consists of the printed and audio-visual documents advertising agencies create to present themselves to prospective clients (i.e. "credentials"). Nearly all the credentials are from the U.S. offices of both small firms and large multinationals, the latter including BBDO, Ogilvy & Mather, and Leo Burnett. The mailers usually contain background on the agency and a list of its resources and clients. Some are present only in A-V or electronic form (no paper documents); of these there are 23 VHS videocassette tapes; four audiocassette tapes; one 16 mm film reel; and one CD-ROM (43 electronic documents).
The Reviews (closed to researchers until 2011) document Einstein's participation in agency reviews for seven major advertisers, primarily in the realm of banking/finance and computers, including Bankers Trust, Compaq, NYSE, IBM, Oppenheimer, Thomas Weisel Partners, and N.B. Montgomery. The Reviews include, in addition to paper records, 11 VHS tapes and one 3/4" U-matic videocassette tape, as well as three audiocassette tapes.
Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
Boxes 20-21, 23-36, 54, and 66-68, containing agency/client reviews, are closed until 2011, as is oversize folder 1. A complete inventory of their contents can be found in the collection control file.
Boxes 1-22, 36A, Oversize 63, and boxes 55-57, 59-60 contain audio-visual material that must be copied or reformatted before use by researchers.
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Disk 001 (Mad Dogs & Englishmen) removed and and its contents migrated to the electronic records server. A disk directories log exists. Contact a Reference Archivist.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services staff may need to reformat newsprint before use.]
[Videocassette and audio cassette tapes removed to Box 22.]
[Videocassette and audio cassette tapes removed to Box 21.]
[Technical Services staff may need to reformat coated fax paper before use.]
[Technical Services staff may need to reformat newsprint and coated fax paper before use.]
[Videocassette and audio cassette tapes removed to Box 21A.]
[Legal Material removed to Box 58.]
[Disk 003 kept in collection, but may not be used by patrons. Most likely damaged and unreadable.]
[Technical Services staff may need to reformat newsprint before use.]
[Videocassette and audio cassette tapes removed to Box 21A.]
[Technical Services staff may need to reformat coated fax paper before use.]
[Technical Services staff may need to reformat coated fax paper before use.]
[Technical Services staff may need to reformat coated fax paper before use.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
Removed from Box 44.
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Film reel removed to box 63.]
[Technical Services needs to create user copies of videocassette and audio cassette tapes before they may be used.]
[Technical Services needs to format for use copies of film reel before use.]
[Removed from box 60.]