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Guide to the Jock Elliott Papers, 1945-2005 and undated, bulk 1961-1982

Abstract

John Jock Elliott was an executive with Ogilvy & Mather (O&M) during 1960-1982, including tenure as Chairman of O&M U.S. and O&M International. In addition, Elliott was an author, collector and philanthropist.

The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Elliott, Jock.
Title
Jock Elliott papers, 1945-2005 and undated, bulk 1961-1982
Language of Material
English, , Spanish
Extent
12.6 Linear Feet, 9450 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

Note for clarification: Ogilvy & Mather (O&M) was co-founded by David Ogilvy in 1948. Originally called Hewitt, Ogilvy, Benson, and Mather (OBM), in 1953 the company name was shortened to Ogilvy & Mather (O&M). Both entities are present in this collection.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, original videotapes are closed to research until use copies can be made. Contact Research Services for more information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains Jock Elliott's appointment books from the years 1961-2004. Arranged chronologically with the exception of the book for 1978, which is located in Box 3.

1961-1976
(16 books)
Box 1
1977-2004
(27 books)
Box 2
1978
Box 3

Contains news and magazine clippings related to Jock Elliott's and David Ogilvy's careers; administrative changes at O&M; Elliott's overseas travels as Chair of O&M international; and advertising trends. Also includes clippings related to the employment of minorities and women in advertising; and related to the publication of Elliott's two Christmas books. Original folder titles were retained, where applicable. Where no arrangement was provided, items were arranged roughly by subject. Large-format items have been removed to Oversize Materials and noted in the container list.

[Advertising Age, 1961-2002: Removed to Oversize Materials, Box 22]
[Argentina visit, 1986-1987: Removed to Oversize Materials, Box 22]
Asia trips, 1975-1980
Box 3
Australia trip, 1969
Box 3
Christmas books publicity, 1999, 2002 (Some items removed to Oversize Materials, Box 22)
Box 3
[Confessions of a Magazine Reader, 1965: Removed to Oversize Folder 1]
Box 3
Diversity in hiring, 1968
Box 3
Elliott features, 1973-2003
Box 3
General, 1964-2005
Box 3
Obituaries, 1999
Box 3
Sale, 1989
Box 3
Tear sheets, undated
Box 3
Who Runs America, U.S. News & World Report, 1982
Box 3
Miscellaneous magazine clippings, 1960-2004 (Some items removed to Oversize Materials, Box 22)
Box 3

Contains primarily business related correspondence between Jock Elliott and O&M employees and affiliates, with the bulk of material dating between 1965 and 1982. Includes memoranda relating to meetings of advertisers in the U.S. and abroad; O&M overseas branches; particular accounts; the advisability of cigarette advertising campaigns; as well as correspondence regarding Elliott's speeches; and several folders of correspondence between Elliott and David Ogilvy. Also includes memoranda regarding O&M Securities Exchange Commission transgressions; and Elliott's correspondence during his years spent at BBDO. Several folders contain carbon copies of Elliott's correspondence files between the years 1967 and 1978. Also includes correspondence relating to the TWA Airlines account. Original folder titles were maintained and folders were arranged alphabetically.

General, 1965-1979
Box 3
AAAA annual meeting, 1968
Box 3
Acquisition of Scali McCabe Sloves, 1976
Box 4
American Association of Advertising Agencies, 1978
Box 4
BBDO, 1947-1950
Box 4
Caples, John, 1973-1975
Box 4
Cigarette advertising, 1973-1975
Box 4
Colossus merger, 1963-1964
Box 4
Congratulatory, 1965-1966
(1-3 of 7 folders)
Box 4
Congratulatory (continued), 1965-1966
(4-7 of 7 folders)
Box 5
Elliott's 75th birthday, 1996
Box 5
Fire advertisement, 1969 (Some items removed to Oversize Folder 2)
Box 5
Hall of Fame congratulations, 1980-1984
Box 5
International Management Meeting, 1976
Box 5
General, 1975-1976
Box 5
Condolences and service arrangements, 1978
Box 5
London talk, 1977-1978 (Some items removed to Oversize Materials, Box 22)
Box 5
London and Australia visits, 1969
Box 5
MBA Communications, 1976
Box 5
Moss, Frank (Senator), 1974
Box 6
National Press Club of Australia, 1977
Box 6
Ogilvy, David, 1965-1980
(6 folders)
Box 6
O'Hara, Sir Robert, 1981
Box 6
China, 1980
Box 7
Germany, 1979-1981
Box 7
Italy, 1979-1982
Box 7
Japan, 1979-1982
Box 7
London, 1979-1981
Box 7
Post-Keyes-Gardner account, 1975
Box 7
Rereads, 1967-1978
(1-3 of 14 folders)
Box 7
Rereads (continued), 1967-1978
(4-13 of 14 folders)
Box 8
Rereads (continued), 1967-1978
(14 of 14 folders)
Box 9
Security Exchange Commission Transgressions, 1977
Box 9
Speech-related correspondence, 1968-1974
Box 9
Staff memoranda, 1965-1984
Box 9
Succession, 1978-1979
Box 9
Sudler & Hennessey acquisitions and merger, 1971-1972
Box 9
TWA Airlines, 1968-1972
Box 9
Travel itineraries, 1977 and undated
Box 9
Wunderman, Ricotta and Kline, 1964-1966
Box 9

Contains correspondence, memoranda and flyers relating to O&M staff meetings; the Advertising Hall of Fame luncheon; and events of the AAAA. Original folder titles were maintained and arranged alphabetically. Meeting programs were moved into the Printed Materials series, and speeches were moved into the Writings and Speeches series. Miscellaneous unfoldered photographs of meetings were placed in this series.

AAAA annual meeting, 1978
Box 10
AAAA Puerto Rico, 1975
Box 10
Advertising Educational Foundation Board of Directors meeting photograph, 1994
Box 10
Board Meeting photographs, 1981
Box 10
Hall of Fame luncheon, 1982
Box 10
Heads of Offices Meeting, 1973
Box 10
International Management Meeting, 1976
Box 10
International Management Meeting, 1979
Box 11
Merrill Lynch marketing policy meetings, 1968-1978
Box 11
Miscellaneous meeting photographs, 1977-1884
Box 11

Contains awards, certificates and ephemera relating to Elliott's major life events while employed at O&M, including birthday and retirement celebrations. Also includes photographs of O&M employees and affiliates in the U.S. and abroad; of Elliott's business and personal travels; and a photograph and letter from Ronald Reagan regarding the President's Citation Program for Private Sector Initiatives. Framed items were removed and placed in folders. In the case of travel memorabilia, which arrived paperclipped together with a group label, label titles were maintained. Photographs arriving in albums were removed and placed in album specific folders. Scrapbook prepared for Elliott in celebration of his sixtieth birthday was placed in a separate oversize box. Unfoldered items were placed in folders of miscellaneous photographs or ephemera. Large-format items have been removed to Oversize Materials and noted in the container list.

Advertising Hall of Fame certificate, 1984
Box 11
[America's Awards, Blue Ribbon Selection Committee Appreciation Award, undated: Moved to Oversize Materials, Box 22]
Box 11
Bureau of Advertising award photograph, undated
Box 11
European Heads of Office photograph, 1980
Box 11
[Elliott 60th birthday, 1981: Removed to Oversize Materials, Box 23]
Box 11
Elliott portrait photographs, undated
Box 11
Elliott Tribute bound program, 1982
Box 11
Greywalls, 1966
Box 11
Hong Kong, 1980
Box 11
Jakarta, 1975
Box 11
Nairobi, 1978
Box 11
Rhine, 1966
Box 11
OBM and associates photographs, 1965
Box 11
Office photographs, 1974-1975
Box 11
Retirement celebration, Monaco, 1982
Box 11
Letter, 1984
Box 11
Photograph, 1988
Box 11
United States Information Agency Award, 1982
Box 11
Miscellaneous ephemera, 1966-1986 and undated
Box 11
Lifetime Achievement Award, Advertising Educational Foundation, 2003
Box 12
O&M International Management Meeting, Monaco, Award, 1982
Box 12

Contains meeting and event programs; issues of advertising magazines and journals; and newsletters. Includes O&M newsletters Flagbearer and Viewpoint. Also includes two books: 50th Advertising Hall of Fame; and OBM, A Celebration, One Hundred and Twenty-Five Years in Advertising. Includes several items in Spanish from Elliott's 1986 trip to Argentina. Materials arrived loose and in no apparent order. Items were grouped by publishing organization and title, where applicable, and arranged alphabetically.

AAAA Annual meeting programs, 1968
Box 13
Ad Council bulletins, 1975-1990 (Some items removed to Oversize Materials, Box 22)
Box 13
Ad Week, 1999-2001
Box 13
[Advertising Age, 1980:
Box 13
American Advertising magazine, 1984-1993
Box 13
50th Advertising Hall of Fame, 1999
Box 13
OBM, A Celebration, One Hundred and Twenty-Five Years in Advertising, 1975
Box 13
Flagbearer newsletter, 1960-1994 (Some items removed to Oversize Materials, Box 22)
Box 13
Advertising magazines, 1963-1987
Box 13
Booklets and programs, 1974-1981
Box 13
Newsletters, 1964-1990
Box 13
Convention programs, 1979-1987
Box 14
O&M staff meeting programs, 1979-1985
Box 14
Special event programs, 1966-1967
Box 14
Synposis newsletter, 1966-1968
Box 14
Viewpoint, 1973-1994
(4 folders)
Box 14

Contains reports prepared for O&M staff meetings and for O&M clients; overseas offices; and the Federal Trade Commission. Includes findings on hiring practices regarding women and minorities in the advertising business, and specifically at O&M. Clients represented include Shell Oil, Du Pont Men's Wear. Also includes a 1975 report on American attitudes towards the idea of Puerto Rico becoming a U.S. state. Original folder titles were maintained, and items were arranged alphabetically.

Australia, 1969
Box 14
Federal Trade Commission, 1983
Box 14
Japan, 1972
Box 14
Manila, 1964-1965
Box 15
Minority groups, 1972-1975
(3 folders)
Box 15
Annual reports, 1966-1986
Box 15
Expansion opportunities, 1969
Box 15
Progress report on affirmative action, 1968
Box 15
Report on full-page versus smaller advertisements fo Du Pont Men's Wear, 1956
Box 15
Shell, 1981
Box 15
Statehood for Puerto Rico, 1975
Box 15
Study of Reputation of O&M, 1975
Box 15
Summary of Pertinent Information about O&M, 1963
Box 15
Women, 1973
Box 15
Wunderman, Ricotta & Kline merger, undated
Box 15

Contains correspondence and memoranda relating to O&M's profit-sharing plan; Elliott's company holdings; as well as general notices and reports to O&M shareholders. Items from 1972-1973 arrived in a labeled folder, which was maintained. Two copies of a proposal for the merger of Mather & Crowther arrived in report covers. Report covers were removed, and proposals were placed in folders, with original titles maintained. Folder titled "Miscellaneous" was derived from materials gathered from unfoldered, loose correspondence, and placed in two folders of miscellaneous stock-related correspondence.

General memoranda, 1965-1981
(2 folders)
Box 15
Merger with Mather and Crowther, 1964
(2 folders)
Box 16

Consists primarily of typewritten speeches written by Jock Elliott for presentation at meetings of O&M; the AAAA; as well as at invited talks at other organizations, clubs, colleges and universities. Includes some speeches written during Elliott's employment at BBDO between 1945 and 1956. Also included are hand- and typewritten drafts and published copies of Elliott's articles written for Cosmopolitan and the New York Times Magazine, of Elliott's two books on Christmas, as well as miscellaneous short writings and poems. Includes Elliott's eulogy for David Ogilvy written for the edited volume Farewell: The Greatest Eulogies of Our Time. The majority of speeches arrived in chronological order, with some appearing interspersed among loose files of other series. Speeches from correspondence, meeting and printed matter series were removed and placed in this series, in chronological order. Elliott's other writings arrived unfoldered and in no apparent order. Where possible, they were foldered and arranged alphabetically by title.

Index of speeches
Box 16
BBDO, 1945-1959
(2 folders)
Box 16
General, 1962-1969
(6 folders)
Box 16
General, 1970-1977
(10 folders)
Box 17
General, 1977-1982
(9 folders)
Box 18
General, 1982-1997
(12 folders)
Box 19
General, 1998-2004
(3 folders)
Box 20
A Ha! Christmas, An Exhibition of Jock Elliott's Christmas Books (book), 1999
Box 20
How Hard It Is to Write Easily, Cosmopolitan magazine, 1981
Box 20
Institute of Canadian Advertising, Graham Phillips Speech, 1978
Box 20
Inventing Christmas, How Our Holiday Came to Be (book), 2001
Box 20
Memories of a Battleship, 1990
Box 20
New Year's Day poems, 1978-1992
Box 20
David Ogilvy, in Farewell, The Greatest Eulogies of Our Time, 2003
Box 20
Perfect Christmas Card, undated
Box 20
Miscellaneous, undated
Box 20

Contains videos of events, including the 1984 Advertising Hall of Fame luncheon; the 1987 O&M Institute of Directors Annual Conference; and a 1986 WNET broadcast entitled "Gala of Stars." Also includes a New York Times-produced film entitled "Iphigene" and two short features on the careers of Jock and Eleanor Elliott. Videos were arranged alphabetically, with those produced by O&M grouped together.

Restrictions on Access: Original videotapes are closed to research until use copies can be made. Contact Research Services for more information.

Cine Metric, Jock Elliott, Hall of Fame, 1984. TRT: 1:30. Format: Umatic.
Box 21
Hall of Fame on Jock, undated. TRT: approx. 5:00. Format: VHS.
Box 21
Institute of Directors Annual Conference, 1987. TRT: 37:00. Format: VHS.
Box 21
Institute of Directors Annual Conference, 1987. TRT: 37:00. Format: VHS.
Box 21
Institute of Directors Annual Conference, 1987. Reskilling Britain. TRT: 37:00. Format: VHS.
Box 21
Institute of Directors Annual Conference, 1987. TRT: 37:00. Format: VHS (NTSC Submaster).
Box 21
Iphigene, A New York Times History Production, 1986. TRT: 19:00. Format: VHS.
Box 21
Jock Elliott, S. Kahn, Kelleher, undated. TRT: approx. 10:00. Format: VHS.
Box 21
Wedding of Two Careers, Jock and Elly Elliott, 1988. TRT: approx. 60:00. Format: VHS.
Box 21
WNET, Gala of Stars, 1986. Tape 1: Acts 1-4. TRT: 120:00. Format: VHS
Box 21
WNET, Gala of Stars, 1986. Tape 2: Act 5. TRT: 30:00. Format: VHS.
Box 21

Consists of large-format items removed from previous series. Includes magazine clippings, newspaper clippings related to Elliott's 1986-1987 visit to Argentina, full issues of Advertising Age, proofs of an article about David Ogilvy, and proofs of posters for a fire safety advertising campaign. Items are arranged by their original series.

Advertising Age, 1961-2002
Box 22
Argentina visit, 1986-1987
Box 22
Christmas books publicity, 1999, 2002
Box 22
Miscellaneous magazine clippings, 1963-1990
Box 22
London talk, 1977-1978
Box 22
Blue Ribbon Selection Committee Appreciation Award, undated
Box 22
Ad Council bulletins, undated
Box 22
Advertising Age, full issue, 1980
Box 22
Flagbearer, 1994
Box 22
Commemorative binder
Box 23
Loose items
Box 23
Clippings--Confessions of a Magazine Reader, 1965
Oversize Folder 1
Correspondence--Fire advertisement, 1969
Oversize Folder 2

Historical Note

Chronology List

DateEvent(s)
1921Born John Elliott, New York, N.Y.
1928-1934Attended the Browing School, New York, N.Y.
1938Attended the St. Paul's School, Concord, N.H.
1942Received A.B. from Harvard College
1942Joined the U.S. Marine Corps
1945Joined BBDO as copywriter
1946Married Eleanor Thomas
1950-1953Served as television advisor to Republican Party
1956Became BBDO Vice President
1958Became BBDO Management Supervisor
1960Joined O&M as Senior Vice President-Director
1965Chairman of O&M U.S.
1975Chairman of O&M International
1974-1975Chairman of American Association of Advertising Agencies
1982Retired from O&M
1983Inducted into Advertising Hall of Fame
1999Published A Ha! Christmas
2001Published Inventing Christmas, How Our Holiday Came to Be
2005Died, Mt. Kisko, N.Y.

John "Jock" Elliott grew up in New York City, and attended the Browning School on the Upper East Side of Manhattan, St. Paul's School in Concord, New Hampshire, and eventually Harvard College. In 1942, he joined the U.S. Marine Corps, and spent most of World War II as a major on the battleship Pennsylvania. After being discharged in 1945, he began working for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency as a copywriter. He soon switched to management and within a few years, he became the company's youngest director. During his 15 year tenure with BBDO, he also served as account man for the Republican Party's Eisenhower-Nixon team.

Elliott joined Ogilvy & Mather (O&M) in 1960 as Senior Vice President-Director and was soon placed in charge of acquiring the Shell Oil account, O&M's largest account at the time. In 1965, David Ogilvy appointed Elliott the chairman of O&M U.S., and in 1975 as chairman of O&M International. Under Elliott's leadership, O&M's domestic billings increased from $84 million to $252 million, and international billings from $659 million to $2.03 billion. He was responsible for acquiring such clients as IBM and American Express, and for attempting to acquire the J. Walter Thompson agency in 1979, a plan that did not materialize. In 1983 he was inducted into the Advertising Hall of Fame.

Elliott also served as Chairman of the American Association of Advertising Agencies (AAAA); Chairman of the American Advertising Federation's Hall of Fame Committee; Director of the New York City Park Association; Vice President and Trustee of the Museum of the City of New York; Trustee of the Wildlife Conservation Society and of the Browning School; and Life Trustee of Channel Thirteen. He also served on President Reagan's Advisory Board on Private Sector Initiatives, and was a member of the Racquet and Tennis Club, the Piping Rock Club and New York's Harvard Club. Outside of advertising, Elliott was known for his sizeable collection of Christmas books, which included more than 3,000 first editions, and which resulted in publication of two volumes: A Ha! Christmas, An Exhibition of Jock Elliott's Christmas Books (1999) and Inventing Christmas, How Our Holiday Came to Be (2001). He died in 2005.

Subject Headings

Related Material

Related Material

Materials pertaining to the Ogilvy & Mather agency may be found in the William E. Phillips Papers, Anthony Weir Papers, Edgar Hatcher Papers, the Robert S. Smith Papers, the David B. McCall Papers, the J. Walter Thompson Company Advertising Vertical Files, and the American Association of Advertising Agencies Records. Materials pertaining to Elliott's personal life and philanthropic activities may also be found in the Eleanor Elliott Papers.

Preferred Citation

[Identification of item], Jock Elliott Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Jock Elliott Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as gifts in 2005-2007. A portion of accession 2007-0067, the Eleanor Elliott Papers, which deals with Jock Elliott's professional life, was removed and interfiled with the present collection.

Processing Information

Processed by Jessica Wood, October 2008

Encoded by Jessica Wood, October 2008

Accessions 2005-0014, 2006-0089, and a portion of 2007-0067 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.