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Guide to the Gene Federico Papers, 1918-2003 and undated, bulk 1951-1991

Collection Overview

The Gene Federico Papers span the years 1918-2003, with the bulk of the collection dating 1951-1991. The collection documents Federico's sixty years as a pioneering leader in advertising and graphic design, and contains materials from a variety of formats, including correspondence, writings, advertisements proofs and clippings, graphic design and printed materials, posters, sketches/sketchbooks, photographs, negatives, and videotapes. In addition to limited personal and biographical material, the collection primarily documents Federico's creative output as a graphic designer, art director, and advertising executive at agencies including Grey Advertising, Doyle Dane Bernbach, Douglas D. Simon, Benton & Bowles, Warwick & Legler, and as a principal at Lord Geller Federico Einstein; the collection has limited material relating to the specific agencies for which he worked. The collection also documents Federico's extensive freelance and exhibition work throughout his career (most notably the "Love of Apples" and "24-Page Book" designs), in addition to his later consulting work for Brouillard Communications. Client advertisements and graphic design materials compose the majority of the collection. Significant clients represented include: Christian Dior; Elektra Records; Elizabeth Arden; Goldman Sachs; IBM; L'Aiglon Apparel; Lady Pepperell; Napier; The New Yorker; and Woman's Day. Though an art director throughout most of his career, Federico contributed significantly to the graphic design and typographical components of advertising. Through clear and innovative integration of design and typographical components, Federico pioneered the use of visual puns in advertisements, and emphasized clarity of message over design complexity. The collection will be of particular value to researchers interested in developments in print advertising and typographical design since World War II. The collection is organized into six series which focus on Federico's contributions to advertising and graphic design: Professional Files, Personal Files, Graphic Design, Advertising Campaigns, Photographs and Negatives, and Videocassettes.

The Professional Files Series includes business correspondence, professional writings, award/exhibit materials, press clippings and industry publications, in addition to limited files on the Art Directors Club of New York City and Lord Geller Federico Einstein. The Personal Files Series includes biographical and family materials; memorabilia documenting Federico's years as a student at Abraham Lincoln High School and Pratt Institute; World War II materials, including U.S. Army publications/posters produced by Federico and four sketchbooks; and original artwork (drawings, sketches, prints) not related to Federico's professional design and advertising work. The Graphic Design Series documents Federico's extensive graphic design work, including announcements and cards, book and record cover designs, calendars, design concepts, illustrations, letterhead, posters, transparencies, and typographic materials, as well as materials by other artists and designers. The Advertising Campaigns Series includes advertisement clippings and proofs, concepts and sketches, and client reports, representing over one hundred clients in a variety of industries. (Series contains a renowned example of Federico's use of visual puns: a 1953 Woman's Day advertisement - "She's got to Go Out to get Woman's Day " - which features a woman on a bicycle, the wheels of which form the "O"s in "Go Out.") The Photographs and Negatives Series includes both black & white and color images of Federico's advertising and graphic design work, Federico and his associates in a business setting, and a limited selection of personal and family photographs. The Videocassettes Series includes seven videotapes of commercials, short films, and memorial tributes documenting Federico's career in graphic design and advertising. Large-format materials (clippings, proofs, sketches, posters) have been removed from their original series location and relocated to Oversize Materials.

Other materials related to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection and Corporation Vertical Files. For materials relating specifically to the advertising agency Benton & Bowles, consult the D'Arcy Masius Benton & Bowles Advertisements and Archives. Materials relevant to Lord Geller Federico Einstein and advertising strategy may be found in the Arthur Einstein Papers. For materials relating to Brouillard Communications and Doyle Dane Bernbach Advertising, see the Thomas F. Garbett Papers. Materials relevant to IBM advertising may be found in the Edgar Hatcher Papers.

Descriptive Summary

Title
Gene Federico papers 1918-2003 and undated bulk 1951-1991
Creator
Federico, Gene
Extent
20.5 Linear Feet , 3800 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

Original audiovisual materials are closed to patron use. Use copies are available in the collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains files related to Federico's work with the Art Directors Club from the 1950s through 1990s; industry publications, primarily in the field of graphic and typographic design; press clippings profiling Federico, his work, and employers/agencies; business correspondence; resumes and related documents outlining Federico's professional biography; files documenting Federico's role as a judge and recipient of industry awards and exhibits; writings within the fields of graphic design and advertising, by Federico and others; and limited office files for Lord Geller Federico Einstein. Of particular note is Federico's correspondence with artist/mentor Leon Friend, American design critic/journalist Steven Heller, and Martin Sorrell of the WPP Group. Series arranged alphabetically; correspondence arranged chronologically by year.

Awards and inductees, 1987
Box 1
Exhibit, 1973
Box 1
Program/Reception, 1980
Box 1
An Evening With One of the Best: Gene Federico, undated

[Folder removed to Oversize Materials, Box OV1.]

Box 1
adc (Journal of the Art Directors Club), 1990 Summer
Box 1
Volume 1 (Number 1-4), circa 1995-1996
Box 1
Volume 2 (Number 1-4), 1996
Box 1
1979 Summer
Box 1
1993 Summer (excerpt: computers in advertising)
Box 1
Magazine of the Art Directors Club, 1966 Dec.
Box 1
Madison Avenue: The Century's Greatest Advertising: quote release form, 1999
Box 1
Fourteenth Annual Exhibition, 1956
Box 1
Fifteenth Annual Exhibition, 1957
Box 1
Print Ads of the Year exhibition notes, undated
Box 1
Conference brochures - Various, 1971, 1979 and 1987

[Folder removed to Oversize Materials, Box OV2.]

Box 1
Exhibition programs, 1947, 1990 and undated
Box 1
Honorary Doctorate: Parsons School of Design (photocopy), 1990 May 12

[Folder removed to Oversize Materials, Box OV1.]

Box 1
Image 1971 Conference, Winston-Salem, NC, 1972 Jan.
Box 1
Japanese Graphic Idea Exhibition: Judge's comments, 1981
Box 1
New York City School Volunteer Program: Honor Roll of distinguished alumni, 1982
Box 1
Pioneer-Moss contest, 1968 and undated

[Folder removed to Oversize Materials, Box OV2.]

Box 1
Second Annual Awards, 1956
Box 1
Third Annual Awards, 1957
Box 1
Fourth Annual Awards, 1958
Box 1
Fifth Annual Awards, 1959
Box 1
Type Directors Club Medal - Awarded to Gene Federico (invitation designed by daughter Gina Federico), 1991
Box 1
Typography-U.S.A. forum, 1959 Apr.
Box 1
Various, 1988 and 1992

[Contains materials on Federico's AIGA Medal and Fashion Institute Of Technology event, "Gene Federico: Profile of an American Master."]

[Folder removed to Oversize Materials, Folder OV1.]

Box 1
Business cards/contacts - Miscellaneous, undated
Box 1
American Institute of Graphic Arts (AIGA) Medal: LGFE congratulations, 1988
Box 1
Art Directors Club, 1949 and 1978
Box 1
Friend, Leon, 1957 Jan. 6
Box 1
Heller, Steven, 1986-1987
Box 1
The New Yorker, 1987 and undated
Box 1
Postcards, 1966 Apr.
Box 1
The Saturday Evening Post: The Girl Who Hated Men illustration, 1962

[Benton & Bowles / Saturday Evening Post letters congratulating Federico; illustration is in "Graphic Design Series: Illustrations, Saturday Evening Post, 1962." ]

Box 1
Sorrell, Martin, 1989-1999
Box 1
1966-1977
Box 1
1978-1981
Box 1
1982, 1985-1987
Box 1
1988-1999
Box 1
Miscellaneous, undated

[Some items removed to Oversize Box OV1.]

Box 1
Federico portraits (caricature, photomechanical print), 1979 and 1987

[Contains signed print by famed New York Times artist/caricaturist Al Hirschfeld.]

[Folders removed to Oversize Materials, Boxes OV1 and OV2.]

Box 1
Financial Papers, 1961-1963, 1993 and undated
Box 1
American Artist: Gene Federico: designer into art director, 1956 Dec.
Box 1
AAAA Newsletter (American Association of Advertising Agencies), 1987
Box 1
AIGA Journal, 1951
Box 1
aiga NY!: Bulletin #18, 1991
Box 1
1957 Dec.: Jo Collins campaign captions
Box 1
1958 Mar.: What's New . . . What's Best in Creative Advertising (Disraeli/Container Corporation advertisement)
Box 1
Art Students League of New York catalog (Howard Trafton article), undated
Box 1
Benton & Bowles Bulletin, 1960 Mar.
Box 1
A Comparison of the Creative Philosophies of Doyle Dane Bernbach and Ogilvy & Mather, undated
Box 1
Designer's Guide: Crafting Advertising Typography (with Gene Federico), 1990
Box 1
Exciting design sparks type exhibition, circa 1958
Box 1
Friem's Four Pages (A.I. Friedman, Inc.): Presenting Gene Federico, 1951 Apr.
Box 1
Gebrauchsgraphik: International Advertising Art (Federico article), 1959 June
Box 1
Graphics: New York, 1976 Feb.
Box 1

[Some items removed to Oversize Box OV1.]

1986 May
Box 2
1989 Jan.
Box 2
1994 Mar.
Box 2
League Quarterly: An Art Director Speaks, 1950 Spring
Box 2
Madison Avenue: Lord, Geller, Federico, and Partners article, 1971 Nov.
Box 2
Media Decisions: Creative's message to media, 1977 July
Box 2
Pratt Reports, 1979 Summer

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Type Talks: The Art of Mixing Typefaces: A visual demonstration by Gene Federico, 1957
Box 2
Employee list, 1988
Box 2
LGFE, Inc. Today memoranda: WPP/LGFE lawsuit and settlement, 1988-1989
Box 2
Daily News Magazine: The Camera '90: Ultimate Yearbook, NYC's Most Famous High School Grads, 1990 June 17

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Esquire magazine: 100 Best People in the World, 1965 Aug.

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Il Manifesto: Napoli poster design article, 1986 Oct. 18

[Italian language newspaper, contents in Italian.]

[Folder removed to Oversize Materials, Box OV2.]

Box 2
The New York Times Magazine: Report on Men's Wear: An Art Director's Eye for Clothes, 1976 Sept. 19

[Folders removed to Oversize Materials, Boxes OV1 and OV2.]

Box 2
Pound Ridge Review: Gene and Helen Federico, Life of Shared Achievements, 1992 Oct. 15

[Folder removed to Oversize Materials, Box OV2.]

Box 2
Wall Street Journal: Creative Leaders insert, 1981-1987

[Folders removed to Oversize Materials, Boxes OV1 and OV2.]

Box 2
Woman's Day profile, undated
Box 2
1960, 1969-1979 and undated

[Some items removed to Oversize Box OV1.]

Box 2
1981-1989
Box 2
1990-1992, 1996 and undated
Box 2
Miscellaneous clippings, 1959-1997 and undated

[Some items removed to Oversize Box OV1.]

Box 2
Biography and resumes, 1975, 1989-1999 and undated
Box 2
Obituary/memorial (by Steven Heller), 1999 Sept. 10
Box 2
On Aaron Burns (memorial), 1991
Box 2
On Leon Friend, 1976, 1987

[Leon Friend was an art teacher at Abraham Lincoln High School, director of the Art Squad, and one of Federico's most important early mentors.]

Box 2
On Amil Gargano, 1996 Oct. 25
Box 2
On Bruno Monguzzi, 1991 Dec. 10
Box 2
Electrifying(drafts), undated
Box 2
Tschichold vs. Kitch (as Chairman and Juror of TDC Exhibition), undated
Box 2
Various (on design), 1960, 1971 and undated
Box 2
Kyla Gill, Gene Federico: A Profile of the World Renowned Advertising Designer, 1999

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Steven Heller article/spreads, Gene Federico: An Art Director's Art Director, undated

[Some items removed to Oversize Box OV2; 2 items removed to Oversize Folder OV2.]

Box 2
Lawrence Miller: Federico career tribute, undated

[Folder removed to Oversize Materials, Box OV8.]

Box 2
Paul Rand article: Gene and Helen Federico, Graphis, circa 1950s

[Full text of article appears in English, German, and French language translations.]

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Martin Sorrell: Beans and pearls, D & AD President's Lecture, 1996 Nov.
Box 2
Interviews, 1990 and undated
Box 2

Consists primarily of Federico's personal correspondence with friends and family, memorabilia from Abraham Lincoln High School and Pratt Institute, family memorabilia, and materials documenting his World War II service. Also includes original artwork (sketches, drawings, watercolors) by Gene and Helen Federico not related to their professional design or advertising work. Of particular note are four sketchbooks from World War II, composed of notes, sketches, designs, and clippings. Arranged alphabetically by folder title, chronologically therein when appropriate.

[Many original items in this series - sketchbooks and personal documents - have been photocopied and returned to the donor.]

Birth certificate/travel documents 1918, 1987
Box 2
1976-1989
Box 2
1990-1992
Box 2
1993-1995
Box 2
1996-1998
Box 2
undated
Box 2
Helen Federico (e-mail), 2000-2003
Box 2
Labchik Kampinsky, undated
Box 2
Family memorabilia, 1959-2002 and undated
Box 2
Graduation material (and copies), 1936
(2 folders)
Box 2
Lincoln Alumni News , 1989
Box 2
Silver anniversary luncheon, 1955

[Some items removed to Oversize Boxes OV2 and OV8.]

Box 2
Trafton lecture announcement, undated
Box 2
Memorial service, 1999
Box 2
The New York Times (front page), 1918 Feb. 6

[Photocopy of front page from the day Federico was born.]

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Federico drawings, 1940-1945
Box 2
Monotint etching, undated

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Paintings and collages, undated
Box 2
San Valentio, Abruzzi drawing (Gene and Helen Federico), 1971

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Sketches, 1977 and undated

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Various (pigeon collage, siamese twins, musicians), 1940 and undated

[Folders removed to Oversize Materials, Box OV1 and OV8.]

Box 2
Pratt Grad newsletter, 1990-1991

[Spring 1991 issue lists Federico as the recipient of 1990 Alumni Achievement award. See p.10.]

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Identification and army documents, 1941-1945 and undated
Box 2
Conceal your shadow . . . as well as yourself, 1942

[Folder removed to Oversize Materials, Box OV2.]

Box 2
Peace poster, 1944

[Folder removed to Oversize Materials, Box OV1.]

Box 2
Originals
Box 2
Color photocopy
Box 2
Sketchbooks, undated

[Some items removed to Oversize Box OV1.]

(4 folders.)

Box 2
V-mail (correspondence), 1943-1944 and undated
Box 2

Contains a wide variety of original graphic design materials: announcements for exhibits and awards; business and family cards, including the Federico family holiday cards from the late 1940s through early 1990s; calendars; cover designs for book jackets, record sleeves, and magazines; illustrations (featured in magazines); letterhead and corporate logo designs; posters; transparencies; and typographic designs and research. In addition to completed printed designs and final proofs, series includes preliminary concepts, sketches, and design components. Of particular note is the "Additional designs" grouping, which includes Federico's most famous designs not commissioned by a specific client: "Love of Apples," cone and sphere, "24-page booklet." Also includes limited designs by other artists and designers, including Tom Benrimo and Andy Warhol. Arranged alphabetically within two groupings, designs by Federico and designs by others.

American Institute of Graphic Arts (awards, exhibits), 1951-1965 and undated
Box 3
Creativity brochure/Third Communication Conference, 1958
Box 3
39th Annual Exhibition (entries, awards, medals), 1959-1960 and undated
Box 3
Art and Illustration (for Chris Collins?), hand/cube in red paint, undated

[Folder removed to Oversize Materials, Box OV2.]

Box 3
Cheek to Cheek, circa 1965
Box 3
Cryptographics, undated

[Folder removed to Oversize Materials, Box OV2.]

Box 3
Hiram Halle Memorial Library - Pound Ridge, New York (Pro-bono work), 1989-1994 and undated
Box 3
Love of Apples (booklet and prints), undated
Box 3
Lundy wines,

[Designs completed by Federico in high school.]

[Color photocopies, originals returned to donor.]

Box 3
My Message is a Simple One design, undated

[Some items removed to Oversize Box OV2.]

Box 3
N The Big Inning design (In the Beginning), 1985
Box 3
Push Pin Graphic design, 1978 and undated
Box 3
Silver cone/cylinder design, 1988
Box 3
Sugarbush Valley Box, undated
Box 3
Tokyo & Gene Federico: AGI Congress in Tokyo, 1988
Box 3
Type Directors Club award, 1959
Box 3
Wall clock design, 1986
Box 3
24-Page Book, 1987

[Some items removed to Oversize Box OV2.]

Box 3
American Institute of Graphic Arts (awards/exhibits), 1951-1965 and undated

[Some items removed to Oversize Boxes OV2 and OV8, one item removed to Oversize Folder OV3.]

Box 4
Call for Arms contest and exhibit (cosponsored with Pioneer-Moss), undated

[Folder removed to Oversize Materials, Box OV2.]

Box 4
39th Annual Exhibition (entries, awards, medals) 1959-1960 and undated

[Folder removed to Oversize Materials, Box OV2.]

Box 4
Art Squad (A-D Gallery), 1947 and undated
Box 4
Cinema 16, 1949, 1951-1956, 1967 and undated
Box 4
Four Veterans exhibit (A-D Gallery), 1946
Box 4
Greetings exhibit: Museum of Modern Art, 1966
Box 4
Various, 1947 and circa 1968
Box 4
Birth Announcements, 1950 and 1984
Box 4
Birthdays, 1976, 1979 and undated
Box 4
Architectural Forum/ Fortune, 1947 and undated
Box 4
Lord Geller Federico, Inc. (design by Helen Federico), 1978
Box 4
Lord Geller Federico Einstein, undated
Box 4
Federico family, 1943-1998 and undated

[Some items removed to Oversize Box OV2 and Oversize Folder OV4.]

Box 4
Helen/Gene Federico (Valentines/Birthdays), 1941, 1996 and undated

[One item removed to Oversize Box OV8.]

Box 4
Merry Cuesta . . ., undated
Box 4
Hotel Pierce Barber Shop (new manager announcement), 1941
Box 4
Moved - Various, undated
Box 4
Toni Ficalora Studio, undated
Box 4
Wedding invitation (Gene and Helen Federico), 1942 June
Box 4
Various, 1948-1951 and undated
Box 4
Basil Pizza design, 1997

[Folder removed to Oversize Materials, Box OV8.]

Box 4
DC & A, undated

[Features designs by Gene Federico, Saul Bass and Seymour Chwast, among others.]

[Folders removed to Oversize Materials, Boxes OV2 and OV8.]

Box 4
PM Typography, 1984-1985

[Folder removed to Oversize Materials, Box OV2.]

Box 4
SPER (Italian), 1988

[Folder removed to Oversize Materials, Box OV2.]

Box 4
T & H Calendar Review (Tileston & Hollingsworth), 1961
Box 4
Abbott Kimball Co. Inc.: Publicity brochure, 1938

[Includes handwritten note from Federico to "Steve" (Heller?), describing the item as a "vintage piece" and the "last one." According to note, brochure appeared in the Art Director's Club show of 1938.]

[Folder removed to Oversize Materials, Box OV2.]

Box 4
Art Director's Club: Creativity brochure/Third Communication Conference, 1958
Box 4
Jo Collins: every season is a Jo Collins season brochure, undated

[Folder removed to Oversize Materials, Box OV2.]

Box 4
Museum of Art, Science and Industry (Fairfield, Connecticut): promotional brochure, 1959

[Folder removed to Oversize Materials, Box OV2.]

Box 4
New York City Ballet, undated
Box 4
UCLA Extension/Summer Programs, 1990-1991 and 1993

[Some items removed to Oversize Box OV2; one item removed to Oversize Folder OV5.]

Box 4
AIGA (American Institute for Graphic Arts), undated
Box 4
Art Directors Club: entry form, undated

[Folder removed to Oversize Materials, Box OV8.]

Box 4
Components and research - Various, circa 1984 and undated

[Some items removed to Oversize Box OV8.]

Box 4
Connections design, undated
Box 4
Federico Design, 1989

[Folder removed to Oversize Materials, Box OV8.]

Box 4
GUD LUK horseshoe design, undated
Box 4
Jan the Miller: The Miller's Tale, undated
Box 4
Mercury by Giovanni Bologna (photostats), undated

[3 images from the New York Public Library Picture Collection.]

Box 4
National Association of Art Services, undated
Box 4
The Only Real Cotton is 100% Cotton, undated
Box 4
Open for Business!, undated
Box 4
Pierre Hotel, undated
Box 4
Portrait of Jenny film promotion, undated

[Design for poster/promotion for film produced by the Selznik Studio, starring actors Jennifer Jones, Joseph Cotten, Ethel Barrymore, Lillian Gish, and Cecil Kellaway.]

Box 4
RCA Records, undated
Box 4
Shurlock Homes, undated
Box 4
7th Educational Graphic Arts Exposition, 1959

[Folder removed to Oversize Materials, Box OV8.]

Box 4
Various, 1978 and undated
(2 folders.)

[Some items removed to Oversize Box OV3.]

Box 4
GTE, 1987

[Folder removed to Oversize Materials, Box OV8.]

Box 5
National Patent Development Corporation, 1966
Box 5
Beyond Human Ken: 21 Startling Stories of Science Fiction and Fantasy (Ed. Judith Merril), undated
Box 5
Christian Science: Its Encounter with American Culture (Robert Peel), undated
Box 5
Doubleday titles (fiction and nonfiction) - Various, undated

[Some items removed to Oversize Box OV3.]

Box 5
Doubleday Anchor series, undated

[Includes several titles: Decisions in Syrcause; Class, Citizenship, and Social Development; The Radical Right; Socialist Thought.]

Box 5
The Emancipation Proclamation (John Hope Franklin), undated
Box 5
Film Form (Sergei Eisenstein), undated
Box 5
The Human Condition (Hannah Arendt), undated
Box 5
I Played Rhythm (Eddie Condon), undated
Box 5
Lament for William (Charlotte Murray Russell), undated
Box 5
Politics of Population (William Petersen), undated
Box 5
The Trend Is Up (Anthony West), undated
Box 5
Winning Without War (Amitai Etzioni), undated
Box 5
64th Art Directors Annual (ADC Publications), undated

[Folder removed to Oversize Materials, Box OV8.]

Box 5
Various, undated

[Some items removed to Oversize Box OV3.]

Box 5
AK News (Abbott Kimball Company), 1940 Dec. 23
Box 5
Architectural Forum, 1947-1948 and undated
Box 5
Art Direction, 1958 Nov.
Box 5
Interiors and Industrial Design, 1949 May
Box 5
Liberty magazine concepts, 1948 and undated

[Folder removed to Oversize Materials, Box OV3.]

Box 5
Measure, 1947 Apr.
Box 5
The Nation, 1950 Dec.
Box 5
The Other Side: Magazine of Justice Rooted in Discipleship, 1991 Jan./Feb.
Box 5
Spectrum (Pfizer), undated
Box 5
Compass Records ( Romeo and Juliet, Prokofieff; 24 Selections, classic to jazz), undated
Box 5
Epic Records, undated
Box 5
Lukas Foss, A Parable of Death (Columbia Records), undated

[Folder removed to Oversize Materials, Box OV3.]

Box 5
Various (Columbia, Decca), 1947 and undated
Box 5
Harper's Bazaar: Felicia Gizycka stories, 1942 Dec.
Box 5
Liberty magazine, The Women Across the Hall piece, 1948 Apr.
Box 5
One Of Us Must Die, Edmund Gilligan essay, 1962 Sept. 8

[Folder removed to Oversize Materials, Box OV3.]

Box 5
Saturday Evening Post: The Girl Who Hated Men / John Reese story, 1962

[Includes photocopies of letters congratulating Federico; see "Professional Files: Correspondence, Saturday Evening Post, 1962" for original correspondence.]

[Some items removed to Box OV3.]

Box 5
Airborne Billboards, Inc., undated
Box 6
Art Directors Club, undated
Box 6
Art Kane Studio, undated
Box 6
Bishop Color Inc., undated

[Some items removed to Oversize Box OV3.]

Box 6
Bob Fischer, undated
Box 6
Brouillard Communications, undated

[Includes transparency with text and paper letterhead; photocopy of complete letterhead/text is included in "Professional Files Series, Correspondence, undated." ]

Box 6
Chance 3 Productions, undated
Box 6
Cinema 16, undated
Box 6
Douglas D. Simon Advertising, undated
Box 6
Irving E. Elfenbein, undated
Box 6
Federico - Personal/Family, undated
Box 6
Forma Art Associates, Ltd. (Films), undated

[Folder removed to Oversize Materials, Box OV3.]

Box 6
Gilbert Paper Company - promotional packet, 1978
Box 6
Harold Becker, undated
Box 6
Joseph B. Hinerfeld, undated
Box 6
Lord Geller Federico Einstein, undated

[Some items removed to Oversize Box OV8.]

Box 6
M. Sokolsky, undated
Box 6
Martin (Alice Manougain), undated
Box 6
Murray Duitz, undated
Box 6
Plums letterhead packet, 1978

[Includes letterhead designs by Mo Leibowitz; Loucks Atelier; Burns, Cooper, Hynes Limited; George Tscherny, Inc.; Casado, Ltd.; Lord, Geller, Federico, Inc.; Charles White III and Friends; The Richards Group Inc.]

Box 6
Robert L. Brooks, undated
Box 6
Secor Marketing, Inc., undated
Box 6
Ted Croner Studio, undated
Box 6
Toni Ficalora, undated
Box 6
William Bell, undated

[Includes 8.5" X 11.5" photostat of large-format business card.]

Box 6
William Helburn Productions, undated
Box 6
WPIX FM, undated
Box 6
Various (letterhead, business cards), undated
Box 6
American Ballet Theatre, undated
Box 6
Sunlight Pictures Corp., undated
Box 6
Thunderbolt and Lightfoot film logo, circa early 1970s
Box 6
Various, undated

[Includes logo concepts for Supima Cotton and Smith College.]

Box 6
American Ballet Theatre, undated
Box 6
Art Directors Club - 39th Annual exhibition, 1959-1960

[Some items removed to Oversize Box OV8.]

Box 6
Art exhibits, 1937 and 1980
Box 6
Dsseldorf (City poster competition), 1951 and undated

[Federico received second prize in the competition. Folder includes correspondence/guidelines related to the competition, in addition to design concepts.]

Box 6
Eastern Native Seed Conservancy (Tomato Festival), 2001 and undated
Box 6
Hiram Halle Memorial Library: 40th Anniversary, 1992

[Folder removed to Oversize Materials, Box OV3.]

Box 6
Illustrators XII, 1968

[Folder removed to Oversize Materials, Box OV8.]

Box 6
Kimberly Colors Collection, undated
Box 6
Napoli poster collection (postcards), 1984-1986 and undated

[3 items removed to Oversize Materials, Folder OV6.]

Box 6
New York City's Hudson Celebration, 1959

[Folder removed to Oversize Materials, Box OV3.]

Box 6
Observatoire International Des Prisons, 1992

[Folder removed to Oversize Materials, Box OV3.]

Box 6
Reflections: Pound Ridge Garden Club, undated

[Folder removed to Oversize Materials, Box OV3.]

Box 6
Tileston & Hollingsworth Company, undated

[Folder removed to Oversize Materials, Box OV3.]

Box 6
UCLA Extension, 1990

[Folder removed to Oversize Materials, Folder OV5.]

Box 6
A 70-Year Odyssey (Federico biography in NYC), undated
Box 6
Various (AIDS, Love Mother Earth, prisons), 1967, 1996, 1998 and undated

[Some items removed to Oversize Box OV8 and Folder OV6.]

Box 6
Royal Composing Room: Gene Federico: The Art Director's Art Director article, circa 1987
Box 7
Various, undated

[Includes transparencies for Lord Geller Federico Einstein clients/promotion, "N the Big Inning Was the Word" design, and "Push Pin" design. Related materials included in "Additional designs" above.]

Box 7
The New Yorker, undated
Box 7
Original designs, undated
Box 7
PM Typography, 1984 and undated

[Folder removed to Oversize Materials, Box OV3.]

Box 7
American Type Founders Company fonts (body shapes), undated
Box 7
Decorative initials, undated
Box 7
Various, 1949, 1953 and undated

[Some items removed to Oversize Boxes OV3 and OV8.]

Box 7

[Arranged alphabetically, artist by last name.]

Bachwitz, Atelier: Album Blouses Nouvelles: Chic Parisien, undated

[Historical publication, undated. Fashion designs with introductory text in English, French, Italian, and German.]

Box 7
Articles/profiles (on Tom and Dorothy Benrimo), 1960, 1967, 1984 and undated
Box 7
Designs, 1934 and undated
Box 7
Exhibition catalog (organized by Fort Worth Art Center and Valley House Gallery), 1964
Box 7
Lectures and notes, undated
Box 7
ERGO (portfolio of various artists, including Andy Warhol, Bob Sullivan, Jerome Martin ), undated

[Folder removed to Oversize Materials, Box OV3.]

Box 7
Gluck, Nathan, circa 1990-1999 and 2002
Box 7
Gorbaty, Norman - portfolio, undated
Box 7
Heartfield, John (anti-Nazi photographer), undated
Box 7
Larimer, Bob, undated

[Folder removed to Oversize Materials, Box OV3.]

Box 7
Lubalin, Herb: Iconochrestomathy, 1966

[Folder removed to Oversize Materials, Box OV3.]

Box 7
Reiss, Winold, 1996 and undated
Box 7
Steinberg, Saul and Hedda Sterne, 1951

[Folder removed to Oversize Materials, Box OV3.]

Box 7
Varisco, Tom, undated

[Folder removed to Oversize Materials, Box OV3.]

Box 7
Warhol, Andy - memorial (articles, images), 1987
Box 7
Various, 1940, 1989, 1996 and undated
Box 7

Contains client research reports, advertisement clippings and proofs, advertisement concepts and sketches, and scrapbooks of advertisements. Materials represent a wide variety of American and European clients, with a focus on women's apparel and cosmetics, home furnishings, business/finance and new technology. Significant clients include: Christian Dior, Disney hats, Elizabeth Arden, Goldman Sachs, IBM, L'Aiglon Apparel, Magee Carpets and Rugs, Napier, The New Yorker, and Woman's Day. For preservation purposes, mounted and unmounted advertisements have been boxed separately, under the category "Clippings and proofs." Arranged alphabetically by format, therein alphabetically by client.

[Oversize items have been removed from nearly every client folder and placed in the Oversize Materials section. In some cases, the entire folder was removed. For a comprehensive listing of all client folders in the series, please consult Oversize Boxes OV4-OV7 and OV9 in addition to the folders described below.]

American Cancer Society: Anti-Cigarette Television Messages, 1967
Box 8
IBM (Problem-Solving and Special Events campaigns, etc.), 1961-1962, 1983
Box 8
Napier (costume jewelry), 1978
Box 8
Air India, 1964

[Features Federico in advertisement photo.]

Box 8
American Elegance, undated

[Folder removed to Oversize Materials, Box OV9.]

Box 8
Arthur Andersen, 1991
Box 8
B. Blumenthal & Co.: Le Chic and La Mode buttons, undated
Box 8
Ban-Lon knitwear (Joseph Bancroft & Sons, Co.), 1964, 1966 and undated
Box 8
Benton & Bowles, 1960
Box 8
Bohn, undated

[An undated and uncredited historical advertisement. Features the tag-line "Only a Bohn is Bohn-Dry!", seemingly for an early mimeograph machine.]

Box 8
Assorted products (Borglura, Modelia), 1958-1959 and undated
Box 8
Borgana coats, 1956 and undated
Box 8
Borglura brochure, circa 1950s
Box 8
Caprolan, 1966

[Folder removed to Oversize Materials, Box OV4.]

Box 8
Chemstrand Nylon, 1954-1955 and undated
Box 8
Christian Dior (Wamsutta linens, Gross jewelry, Wyner), 1956, circa mid 1980s and undated
Box 8
Columbia Records: Columbia Masterworks, 1960 and undated
Box 8
Container Corporation of America: Disraeli advertisement, undated

[See also "Advertising Campaigns: Magazine Spreads," Time Magazine and The New Yorker ad placement.]

Box 8
Cool-Whip, undated

[Folder removed to Oversize Materials, Box OV4.]

Box 8
Corn Silk, 1965

[Folders removed to Oversize Materials, Boxes OV4 and OV9.]

Box 8
Dauphine (petites), 1959
Box 8
Disney hats, 1951 and undated
Box 8
Doubleday Dictionary, undated
Box 8
Duchess (dresses), undated

[Folder removed to Oversize Materials, Box OV4.]

Box 8
Einiger Fabrics, 1956 and undated
Box 8
Elektra Records (Judy Collins, The Doors, The Incredible String Band), circa late 1960s
Box 8
Arden for Men, undated

[Folder removed to Oversize Materials, Box OV4.]

Box 8
Cosmetics, 1972, 1979 and undated

[4 items removed to Oversize Folder OV7.]

Box 8
Parfums Lagerfeld, 1978
Box 8
Ethiopian Airlines, undated
Box 8
Faberg: Straw Hat perfume, 1972
Box 8
Famous-Barr Company: Pandora footwear, undated
Box 8
Firestone Plastics Company, undated

[Folder removed to Oversize Materials, Box OV4.]

Box 8
French Government Tourist Office, undated
Box 8
Gay Gibson (women's apparel), 1956, 1958, 1960 and undated
Box 8
Germaine-Monteil, 1980
Box 8
Glass Container Manufacturers Institute, 1963-1964 and undated
Box 8
Hart's Seeds, undated

[Folder removed to Oversize Materials, Folder OV8.]

Box 8
Harvey's Bristol Cream, 1962-1963
Box 8
Helena Rubinstein (cosmetics), undated

[Folder removed to Oversize Materials, Box OV4.]

Box 8
Hennessy (champagne and cognac), undated
Box 8
Hilton International, circa 1976-1977 and undated
Box 8
Hollander Furs, 1951
Box 8
Hollywood Diet Bread, undated

[Folder removed to Oversize Materials, Box OV4.]

Box 8
American Expressionism Exhibition, undated

[Advertisement for art exhibit sponsored by IBM, held at Boston Institute of Contemporary Art.]

Box 8
Products, 1961-1962, circa 1964-1965 and undated
Box 8
Innocenti Corporation: Lambretta scooter, 1954
Box 8
Jamaica, 1978
Box 8
Jana (handbags), 1953 and undated
Box 8
Jane Irwill (knitwear), undated
Box 8
Jo Collins (women's apparel), 1956-1958 and undated
Box 8
Kaufman Carpet Co., Inc, 1949 and undated
Box 8
Killington, Vermont, 1970 and undated
Box 8
Kislav (gloves), undated
Box 8
Kleinert's (undergarments), undated
Box 8
L. Bamberger & Co., 1941-1942
Box 9
Proofs, 1964-1965 and undated
Box 9
Newspaper, undated
Box 9
Color photocopies, 1955-1959
Box 9
Newspaper, 1955-1959 and undated
Box 9
Proofs, 1956-1958 and undated

[Includes color photocopies of original proofs.]

Box 9
1955-1959 and undated
Box 9
Newspaper, 1958-1959 and undated
Box 9
Lauffer (glassware), 1969 and 1973
Box 9
Life magazine, 1968
Box 9
Life Savers, undated
Box 9
Lisner (jewelry), 1956-1959 and undated
Box 9
Lord Geller Federico Einstein, undated
Box 9
Magee (carpets and rugs), 1950 and undated
Box 9
Main Street Fashions, undated
Box 9
Max Factor, undated
Box 9
Milliken Fabrics, 1959 and undated
Box 9
Modern Library, undated
Box 9
Mona Lisa: Triomphe girdle, undated

[Folder removed to Oversize Materials, Box OV4.]

Box 9
Napier, 1979-1988 and undated
Box 9
National Cotton Council, 1957-1959 and undated
Box 9
Necchi (sewing machine), 1953
Box 9
The New Yorker, 1978-1988 and undated
Box 9
Pan Am, undated
Box 9
Parfums Chevalier Garde, undated
Box 9
Parfums de Corday (Trapze, Toujours Moi), 1958 and undated
Box 9
Peggy Sage (nailpolish), 1946 and undated
Box 9
Pepperell Manufacturing Company, 1964-1965

[Folder removed to Oversize Materials, Box OV4.]

Box 9
Phillips-Jones Corporation: Van Heusen, undated

[Folder removed to Oversize Materials, Box OV9.]

Box 9
Pioneer-Moss (photoengravers): Exhibitions/Awards promotions, 1970 and undated
Box 9
Reva (handbags), undated
Box 9
Revlon (Nail Enamel Corporation), undated
Box 9
Schieffelin & Co.: Appleton Jamaica Rum, undated
Box 9
Schumacher, undated
Box 9
Strathmore (books, stationery), undated
Box 9
Supima Cotton, circa 1950s and undated
Box 9
Sutra Sunfilter Cream, undated
Box 9
Symon's Art Service, undated
Box 9
Tanner, 1973 and undated

[See also "Photographs and Negatives Series, Photographs: Advertisements." ]

Box 9
Tecnique Color-Tone, 1962-1963 and undated
Box 9
Thomas Strahan Company (draperies), undated
Box 9
Toni Ficalora, 1959
Box 9
Town and Country magazine, 1940
Box 9
Vassarette (nightgowns, lingerie), 1981-1982 and undated
Box 9
Vivitar, 1978
Box 9
Volupt jewelers, 1940
Box 9
Waverly, undated
Box 9
Wear-Right (gloves), 1952-1955 and undated
Box 9
Woman's Day, 1953-1955 and undated
Box 9
Wool Bureau, undated

[Folders removed to Oversize Materials, Boxes OV5 and OV9.]

Box 9
WOR (radio), 1937, 1939 and undated
Box 9

[Folder removed to Oversize Materials, Box OV5.]

Dior, circa 1950s
Box 9
Other designers (Anne Klein, Marion McCoy, Maurice Rentner), 1957 and undated
Box 9
Zenith Movado, 1973 and undated
Box 9
Multiple/Unidentified clients, 1970 and undated
Box 9
Newspaper, 1954-1991 and undated

[Folder removed to Oversize Materials, Box OV9.]

Box 9
Austro-Daimler bicycles, undated
Box 10
La Mode buttons, undated
Box 10
Le Chic buttons, undated
Box 10
Bell's Scotch Whisky (Arthur Bell & Sons, Ltd.), 1961
Box 10
Borg Fabrics, circa 1955
Box 10
Gross jewelry, circa mid-1980s
Box 10
Wamsutta linens, circa mid-1980s and undated
Box 10
Wyner, circa mid 1950s
Box 10
Various, circa mid 1980s
Box 10
Corn Silk (cosmetics), 1965

[Folder removed to Oversize Materials, Box OV5.]

Box 10
Cotton Producers Institute, undated
Box 10
Elektra Records (Judy Collins, The Doors, Tim Buckley), circa 1960s
Box 10
Einiger, circa 1950s

[Folder removed to Oversize Materials, Box OV5.]

Box 10
Elizabeth Arden, 1971-1972 and undated
Box 10
Harvey's Bristol Cream (John Harvey & Sons Ltd.), 1962-1963
Box 10
Helena Rubinstein (cosmetics), undated

[Folder removed to Oversize Materials, Box OV5.]

Box 10
Hennessy Cognac (Shieffelin & Co.), undated
Box 10
IBM (typewriters), 1962-1963 and undated
Box 10
Killington, Vermont - Skiing, 1970, 1972 and undated
Box 10
Lady Pepperell: It's a print, print, print, print world! campaign, 1965 and undated
Box 10
L'Aiglon Apparel, Inc., circa 1950s
Box 11
Lauffer (glassware): Auberge design, 1973
Box 11
Lisner & Co. jewelry, 1956 and 1959
Box 11
Busy As Bees campaign, undated
Box 11
Thanksgiving, 1950
Box 11
Various, undated
Box 11
Milliken Fabrics, circa 1957 and undated
Box 11
Napier, 1983, 1986 and undated
Box 11
The New Yorker, 1972, 1984 and undated
Box 11
Parfums de Corday: Trapze, undated
Box 11
Schumacher fabrics, undated
Box 11
Stiffel, undated

[Folder removed to Oversize Materials, Box OV5.]

Box 11
Tanner (women's apparel), undated
Box 11
Tecnique Color Tone (hair dye), circa 1962-1963

[Folder removed to Oversize Materials, Box OV5.]

Box 11
Wear-Right (gloves), undated

[Folder removed to Oversize Materials, Box OV5.]

Box 11
Woman's Day, 1953

[Rare page proof of famed "She's got to go out to get Woman's Day" bicycle advertisement.]

[Folder removed to Oversize Materials, Box OV5.]

Box 11
Alfa Romeo, 1988 and undated
Box 12
American Ballet Theatre, undated

[Folder removed to Oversize Materials, Box OV6.]

Box 12
Arthur Andersen, circa 1991

[One item removed to Oversize Folder OV9.]

Box 12
B. Blumenthal & Co.: Le Chic buttons, undated
Box 12
Bell's Scotch Whisky (Arthur Bell & Sons, Ltd.), 1961 and undated
Box 12
Benton & Bowles, circa 1960
Box 12
Borg, undated

[Folder removed to Oversize Materials, Box OV6.]

Box 12
Caribiwi slogans, undated
Box 12
Chandon champagne, 1989 and undated
Box 12
Christian Dior: Wyner collection, Sag-No-Moor jersey, undated
Box 12
Container Corporation of America: Disraeli advertisement, undated

[Folder removed to Oversize Materials, Box OV6.]

Box 12
Corn Silk (cosmetics), undated

[Folder removed to Oversize Materials, Box OV9.]

Box 12
Disney Hats, undated

[Folder removed to Oversize Materials, Box OV6.]

Box 12
D'Orsay, undated
Box 12
The Economist, undated

[Folder removed to Oversize Materials, Box OV6.]

Box 12
Emeraude, undated

[Folder removed to Oversize Materials, Box OV9.]

Box 12
Fondera cashmere, undated
Box 12
Gay Gibson, undated

[Folder removed to Oversize Materials, Box OV6.]

Box 12
Goldman Sachs, undated
Box 12
Hennessy, undated

[Folder removed to Oversize Materials, Box OV6.]

Box 12
Brochure, undated
Box 12
Pencil in a knot design, 1988
Box 12
Various, undated
Box 12
Jana (handbags), circa 1955
Box 12
Killington, Vermont, 1972 and undated
Box 12
Lady Pepperell, undated

[Folder removed to Oversize Materials, Folder OV10.]

Box 12
Life Savers, undated
(2 folders.)
Box 12
Mercury Records, undated
Box 12
Modecraft (coats): Builders All, Americans All campaign, circa 1950s

[Features President Dwight D. Eisenhower, highlights "True Americanism" vs. "Un-Americanism."]

[Folder removed to Oversize Materials, Box OV7.]

Box 12
Mumm Sparkling Wine, 1987 and undated
Box 12
Napier, undated
Box 12
NE Airlines, undated

[Folder removed to Oversize Materials, Box OV9.]

Box 12
The New Yorker, undated

[Features Woody Allen advertisement.]

[Folders removed to Oversize Materials, Boxes OV7 and OV9.]

Box 12
Parfums de Corday, undated

[Folder removed to Oversize Materials, Box OV9.]

Box 12
Pauline Trigre (raincoats), undated
Box 12
Pine Bros. (cough drops), undated

[Folder removed to Oversize Materials, Box OV7.]

Box 12
Popov Vodka, undated
Box 12
Prince Spaghetti, undated
Box 12
Renault Dauphine, undated
Box 12
Rob & Burns Cigarillos, undated
Box 12
Sony, undated

[Folder removed to Oversize Materials, Box OV7.]

Box 12
Tecnique Color-Tone (hair dye), circa 1962-1963

[Folder removed to Oversize Materials, Box OV7.]

Box 12
Tomorrow perfume, 1972
Box 12
Valentino perfume, undated

[Folder removed to Oversize Materials, Box OV7.]

Box 12
Versace, undated

[Folder removed to Oversize Materials, Box OV9.]

Box 12
Woman's Day: You've got to go out to buy... campaign, 1953 and undated
Box 12
Woodfield Country Club, undated

[Folder removed to Oversize Materials, Box OV9.]

Box 12
Various/unidentified, undated
Box 12
Magazine spreads, 1942, 1957, 1989

[Color photocopies of advertisements featured in Fasion World, Harper's Bazaar, The New Yorker, and Time Magazine.]

Box 12
Scrapbook, circa mid-1940s to early 1960s

[Includes primarily advertisement clippings and proofs. Clients represented include: Architectural Forum; B. Blumenthal & Co.: "Le Mode" and Le Chic buttons; D'Orsay; Disney hats; Elizabeth Arden; Firestone: "Contro" Elastic Yarn; Kaufman Carpet Co.; Kislav gloves; Kleinert's (undergarments); Magee Carpets & Rugs; Peggy Sage cosmetics; and Symon's Art Service. Also includes two graphic design items (exhibition announcement and record cover design).]

[Materials removed from original binder, scrapbook pages foldered together.]

Box 12

Contains photographs and negatives relating to Federico's professional work in advertising and graphic design, as well as family and personal images, dating from World War II until the late 1990s. Photographs are divided into four categories - "Advertisements," "Graphic design," "Of Federico (Business)" and "Personal/Family" - and include both color and black and white images. Negatives are divided into three categories - "Advertisements," "Graphic design," and "Of Federico (Business)" - and include negative strips from contact sheets. Arranged alphabetically.

Advertising shoots, 1963 and undated
Box 13

[Gene Federico featured in photographs and final advertisement. For advertisement proof, see Box 8: Advertising Campaigns Series, Clippings and proofs (unmounted), Air India, 1964.]

Contact sheets
Box 13
Enlargement

[Folder removed to Oversize Materials, Box OV7.]

Box 13
Albert Einstein (for Vogue), undated

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Chandon champagne: television storyboards, undated

[Folder removed to Oversize Materials, Box OV7.]

Box 13
Emeraude, undated

[Folder removed to Oversize Materials, Box OV7.]

Box 13
Glass (for Glass Container Manufacturer's Institute), 1963
Box 13
Bristol Cream, circa 1963

[Folder removed to Oversize Materials, Box OV7.]

Box 13
Sherry, undated

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Hennessy, undated

[Folder removed to Oversize Materials, Box OV7.]

Box 13
IBM, undated

[Some items removed to Oversize Box OV7.]

Box 13
The New Yorker magazine, 1979 and undated
Box 13
Parfums de Corday: Toujours Moi perfume, undated

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Seagram's Gin, undated

[Features Gene Federico.]

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Tanner apparel: It's a Love, It's Tanner campaign, undated

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Teacher's Scotch, undated
Box 13
Woman's Day magazine, 1953
Box 13
Women's apparel - various, undated
Box 13
Various (miscellaneous babies), undated

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Authenticolor promotion, undated
Box 13
Career highlights, 2001
Box 13
Dusseldorf poster design, circa 1951
Box 13
H design (typographic design for Hennessy), undated

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Men on cards, undated

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Metal AD shape, undated
Box 13
Pencil in a knot (IBM advertisement component), undated
Box 13
Unidentified (black and white glass), undated
Box 13

[Folder removed to Oversize Materials, Box OV1.]

ADC exhibition poster, 1959
Box 13
ADC promotion: For Ads Only: Photography to Relax By, 1960

[Features Gene Federico.]

Box 13
Awards, 1974, 1984
Box 13
Biographical promotion (photograph and blurb), circa 1980s

[Folder removed to Oversize Materials, Box OV1.]

Box 13
Conferences/Exhibits, 1951, 1966, 1985 and undated
Box 13
1960 and 1964
Box 13
Undated
(2 folders)
Box 13
Mounted photos, undated
Box 13
Portraits, 1979, 1988, 1997 and undated

[One portrait of Federico accompanied by correspondence from photographer Jim Salzano.]

[Some items removed to Oversize Box OV1; 1 item (black and white portrait from 1997) removed to Oversize Box OV7.]

Box 13

[Some items removed to Oversize Box OV1.]

Black and white, undated
Box 13
Photocopied originals, circa 1939-1990 and undated
Box 13
Tom Benrimo, undated
Box 13
Black and white, undated
Box 13
Color, 1967-1986 and undated
Box 13
Black and white, circa 1940, 1999 and undated
Box 13
Color, 1970s-1982
Box 13
Tennis/Sporting, 1979, 1996 and undated
Box 13
Various (black and white), 1941-1979
Box 13
World War II (photocopied originals), circa 1940s
Box 13
Disney Hats, undated
Box 14
Doubleday Dictionary, undated
Box 14
Harvey's Bristol Cream, 1963
Box 14
IBM, undated
Box 14
Jana handbags, undated
Box 14
L'Aiglon Apparel, undated
Box 14
Lambretta scooter ( Innocenti Corporation), 1954
Box 14
Movado/ Christian Dior, undated
Box 14
Movado Collection: Museum Watch, undated
Box 14
Napier/ Elizabeth Arden, 1983, 1987 and undated
Box 14
The New Yorker, undated
Box 14
RCA Victor Television, undated
Box 14
Supima cotton, undated
Box 14
Woman's Day: Bicycle advertisement, undated
Box 14
Abraham Lincoln High School: Silver Anniversary program (featuring Gabriel R. Mason), 1955
Box 14
DDS Advertising (Douglas D. Simon), undated
Box 14
Family card designs, 1976, 1984-1988 and undated
Box 14
Four Veterans exhibit/William Bell, undated
Box 14
Moved/Disraeli advertisement, undated
Box 14
We Moved, undated
Box 14
Toni Ficalora Studio, 1958

[Also contains negatives for one cover design (Interiors: Industrial Design) and an advertisement for the Cotton Producers Institute. These negatives are attached to Toni Ficalora negatives.]

Box 14
Various, 1976 and undated
Box 14
The Other Side, 1991
Box 14
The Wolf That Fed Us (Robert Lowry) book cover, undated
Box 14
ADC exhibition poster, 1960
Box 14
American Institute of Graphic Arts: Call poster, 1955
Box 14
Cryptographics, undated
Box 14
Red paint/hand, undated
Box 14
1984, 1984
Box 14
Stationery: M. Sokolsky, undated
Box 14
The Girl Who Hated Men article, undated
Box 14
Hand and bent screw, undated
Box 14
Love of Apples selection, undated
Box 14
Metal AD shape, undated
Box 14
Page 10 (from the 24-Page Book), 1987
Box 14
Pencil in a knot/silver cone (2 images), undated
Box 14
Sphere and safety pin, undated
Box 14
Technique Silver-Tone (features Federico?), undated
Box 14
25 design (anniversary?), undated
Box 14
70 Year Odyssey (personal biography), circa late 1990s
Box 14
Contact sheets, 1972

[Contains 35 negative strips total, primarily portraits of Federico and associates for LGFE agency promotion.]

Box 14
Federico portrait (black and white), undated
Box 14
Federico/Three hands design, undated
Box 14

Contains video recordings of television commercials for clients including the American Cancer Society, Elizabeth Arden, and Bufferin. Also includes a tribute video to Federico prepared by the Art Directors Club following his death in 1999, and an unedited video documenting a day in the life of Gene Federico. Arranged into three catgories - Original Materials, Preservation Masters, and Use Copies - and alphabetically therein. Total running time (TRT), if known, shown in parentheses.

[Originals closed to patron use. Some use copies available in the collection. Otherwise, Technical Services staff need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to use this series.]

OR1. Gene Federico Tribute Video - ADC, 1998 July. (TRT 7:06)

[No use copy available.]

Box 15
OR2. Gene Federico Tribute Video (edited version), 1999 Oct. 21

[Use copy UC1 in Box 14.]

Box 15
OR3. GF - AT/ITC, undated

[Use copy UC2 in Box 14.]

Box 15
OR4. GF TVC, undated. (TRT 2:30)

[Includes television commercials for the American Cancer Society: "Cowboys," "Gambling"; Elizabeth Arden: "Visible Difference."]

[Use copy UC3 in Box 14.]

Box 15
OR5. GF TVCs, undated

[Includes television commercials for Elizabeth Arden: "Blue Grass" cologne, and Bufferin cold tablets.]

[Use copy UC3 in Box 14.]

Box 15
OR6. GF Voice-Over, 1990 Mar. 12

[Contains television commercials for America's Insurance Companies, including segments entitled "Professor," "Immigrant," and "Small Town." Federico provided the voiceover for the "Professor" segment on Professor Frank Barnes.]

[Use copy UC3 in Box 14.]

Box 15
OR7. PRINT's Best International Commercials: Selected from the Cannes Festival, 1989

[Use copy UC4 in Box 14.]

Box 15
MC1

[Format: BetacamSP. Source: OR2. Date created: 2005.]

Box 15
MC2

[Format: BetacamSP. Source: OR3-OR6. Date created: 2005.]

Box 15
MC3

[Format: BetacamSP. Source: OR7. Date created: 2005.]

Box 15

[Format: DVD. Source: OR2. Date created: 2005.]

Gene Federico Tribute Video (edited version), 1999 Oct. 21
Box 14

[Format: DVD. Source: OR3. Date created: 2005.]

GF - AT/ITC, undated
Box 14

[Format: DVD. Source: OR4-OR6. Date created: 2005.]

GF TVC, undated
Box 14
GF TVCs, undated
Box 14
GF Voice-Over, 1990 Mar. 12
Box 14

[Format: DVD. Source: OR7. Date created: 2005.]

PRINT'S Best International Commercials: Selected from the Cannes Festival, 1989
Box 14

Primarily includes materials from the Graphic Design Series and Advertising Campaigns Series. Also contains materials from the Professional Files Series and Personal Files Series, and folders of large format materials from the Photographs and Negatives Series. Clients represented include Christian Dior, Elizabeth Arden, Goldman Sachs, IBM, Jo Collins, L'Aiglon Apparel, Lady Pepperell, and Max Factor. Materials of particular interest include two posters Federico designed for the U.S. Army: "Conceal your shadow...as well as yourself"(1942) and a peace poster(1944). Arranged within original series, therein alphabetically by subject/client.

Art Directors Club: An Evening With One of the Best: Gene Federico, undated
Box OV1
Awards and exhibits: Honorary Doctorate, Parson's School of Design (photocopy), 1990 May 12
Box OV1
Correspondence - Miscellaneous, undated
Box OV1
Federico portraits (caricature, photomechanical print), 1979 and 1987
Box OV1
High Quality magazine: Cryptographics and other articles, 1986, 1989, and 1994
Box OV1
Pratt Reports, 1979 Summer
Box OV1
Daily News Magazine: The Camera '90: Ultimate Yearbook, NYC's Most Famous High School Grads, 1990 June 17
Box OV1
Esquire magazine: The 100 Best People in the World, 1965 Aug.
Box OV1
The New York Times Magazine: Report on Men's Wear: An Art Director's Eye for Clothes, 1976 Sept. 19
Box OV1
Wall Street Journal: Creative Leaders insert, 1983 and 1987
Box OV1
Various (On Federico), 1964-1972, 1989 and undated
Box OV1
Various (miscellaneous), 1959, 1971, 1984 and undated
Box OV1
Kyla Gill, Gene Federico: A Profile of the World Renowned Advertising Designer, 1999
Box OV1
Paul Rand article: Gene and Helen Federico, Graphis, circa 1950s

[Full text of article appears in English, German, and French language translations.]

Box OV1
The New York Times (front page), 1918 Feb. 6

[Photocopy of front page from the day Federico was born.]

Box OV1
Monotint etching, undated
Box OV1
San Valentio, Abruzzi drawing (Gene and Helen Federico), 1971
Box OV1
Sketches, 1977 and undated
Box OV1
Various (pigeon collage, siamese twins, musicians), 1940 and undated
Box OV1
Pratt Grad newsletter, 1990-1991

[Spring 1991 issue lists Federico as the recipient of 1990 Alumni Achievement award. See p.10.]

Box OV1
Peace Poster, 1944
Box OV1
Sketchbooks - Brown cover (insert), undated
Box OV1
Albert Einstein (for Vogue), undated
Box OV1
Harvey's sherry, undated
Box OV1
Parfums de Corday: Toujours Moi perfume, undated

[Photographs are in poor condition, handle with particular care.]

Box OV1
Seagram's Gin, undated

[Features Gene Federico.]

Box OV1
Tanner apparel: It's a Love, It's Tanner campaign, undated
Box OV1
Various (miscellaneous babies), undated
Box OV1
H design (typographic design), undated
Box OV1
Men on cards, undated
Box OV1
ADC exhibition poster, 1959
Box OV1
ADC promotion: For Ads Only: Photography to Relax By, 1960

[Photograph features Gene Federico reclining.]

Box OV1
Biographical promotion (photo and blurb), circa 1980s
Box OV1
Portraits, undated
Box OV1
Various, undated
Box OV1
Conference brochures - Various, 1971, 1979 and 1987
Box OV2
Pioneer-Moss contest, 1968 and undated
Box OV2
Federico caricature: signed by artist Al Hirschfeld, undated

[Print with caricature of Federico, signed by New York Times caricature artist Al Hirschfeld.]

Box OV2
Il Manifesto: Napoli poster design article, 1986 Oct. 18

[Italian language newspaper, contents in Italian.]

Box OV2
New York Times Magazine: Report on Men's Wear, 1976 Sept. 19
Box OV2
Pound Ridge Review: Gene and Helen Federico, Life of Shared Achievements, 1992 Oct. 15
Box OV2
Wall Street Journal, Creative Leaders insert: Seen By Gene, 1981
Box OV2
Steven Heller, Gene Federico: The Art Director's Art Director, undated
Box OV2
Silver anniversary luncheon - program design, 1955
Box OV2
Poster: Conceal your shadow . . . as well as yourself, 1942
Box OV2
Art and Illustration (for Chris Collins?), hand/cube in red paint, undated
Box OV2
Cryptographics, undated
Box OV2
My Message is a Simple One design, undated
Box OV2
Page 10 (from the 24-Page Book), 1987
Box OV2
American Institute of Graphic Design: Call for Entries: 14th Annual Exhibition, 1955
Box OV2
Call for Arms contest and exhibit (cosponsored with Pioneer-Moss), undated
Box OV2
39th Annual Exhibition, 1960 and undated
Box OV2
Federico family, 1970, 1980, 1990 and undated
Box OV2
DC & A, undated
Box OV2
PM Typography, 1984/1985
Box OV2
SPER (Italian), 1988
Box OV2
Abbott Kimball Co. Inc.: Publicity brochure, 1938

[Includes handwritten note from Federico to "Steve" (Heller?), describing the item as a "vintage piece" and the "last one." According to note, brochure appeared in the Art Director's Club show of 1938.]

Box OV2
Jo Collins: every season is a Jo Collins season brochure, undated
Box OV2
Museum of Art, Science and Industry (Fairfield, Connecticut): promotional brochure, 1959
Box OV2
UCLA Extension, 1990 Fall
Box OV2
Concepts and sketches - Various, undated
Box OV3
Fiction titles, undated
Box OV3
Non-fiction titles, undated
Box OV3
Various, undated
Box OV3
Liberty magazine concepts, 1948 and undated
Box OV3
Lukas Foss, A Parable of Death (Columbia Records), undated
Box OV3
The Girl Who Hated Men, John Reese story, undated
Box OV3
One Of Us Must Die, Edmund Gilligan essay, 1962 Sept. 8
Box OV3
Bishop Color Inc., undated
Box OV3
Forma Art Associates, Ltd. (Films), undated
Box OV3
Hiram Halle Memorial Library: 40th Anniversary, 1992
Box OV3
New York City's Hudson Celebration, 1959
Box OV3
Observatoire International Des Prisons, 1992
Box OV3
PM Typography, 1984
Box OV3
Reflections: Pound Ridge Garden Club, undated
Box OV3
Tileston & Hollingsworth Company, undated
Box OV3
PM Typography poster, undated
Box OV3
Typeface samples - Various, undated
Box OV3
ERGO (portfolio of various artists, including Andy Warhol, Bob Sullivan, Jerome Martin ), undated
Box OV3
Larimer, Bob, undated
Box OV3
Lubalin, Herb: Iconochrestomathy, 1966
Box OV3
Steinberg, Saul and Hedda Sterne, 1951
Box OV3
Varisco, Tom, undated
Box OV3
Ban-Lon knitwear (Joseph Bancroft & Sons, Co.), 1964 and undated
Box OV4
Borg Fabrics, circa late 1950s
Box OV4
Caprolan, 1966
Box OV4
Christian Dior: Wamsutta (linens), undated
Box OV4
Cool-Whip, undated
Box OV4
Corn Silk, 1965
Box OV4
Duchess (dresses), undated
Box OV4
Einiger Fabrics, 1956 and undated
Box OV4
Elektra Records: The Incredible String Band and The Doors, circa late 1960s
Box OV4
Arden for Men, undated
Box OV4
Cosmetics, 1958 and undated
Box OV4
Firestone Plastics Company, undated
Box OV4
Gay Gibson (women's apparel), undated
Box OV4
Glass Container Manufacturer's Institute, 1963
Box OV4
Helena Rubinstein (cosmetics), undated
Box OV4
Hollander Furs, 1951
Box OV4
Hollywood Diet Bread, undated
Box OV4
IBM, 1961-1962 and undated
Box OV4
Jo Collins, 1957 and undated
Box OV4
Lady Pepperell, undated
Box OV4
L'Aiglon - General, 1956-1958 and undated
Box OV4
Jeanne d'Arc, 1956 and undated
Box OV4
Lisner, 1957-1959
Box OV4
Magee (carpets and rugs), undated
Box OV4
Max Factor, undated
Box OV4
Milliken Woolens, 1959 and undated
Box OV4
Mona Lisa: Triomphe girdle, undated
Box OV4
Napier (jewelry), undated
Box OV4
National Cotton Council, 1957-1959 and undated
Box OV4
The New Yorker, 1978-1988 and undated

(2 folders)

Box OV4
Parfums de Corday (Trapze), 1958
Box OV4
Pepperell Manufacturing Company, 1964-1965
Box OV4
Reva (handbags), undated
Box OV4
Schumacher, undated
Box OV4
Supima cotton, circa 1950s
Box OV4
Tecnique Color-Tone (hair dye), 1962-1963
Box OV4
Vassarette (lingerie), 1981
Box OV4
Waverly, undated
Box OV5
Wear-Right (gloves), 1953 and undated
Box OV5
Woman's Day, 1953-1955 and undated

(2 folders.)

Box OV5
Wool Bureau, undated
Box OV5
Dior, circa 1950s
Box OV5
Other designers (Anne Klein, Marion McCoy, Maurice Rentner), 1957 and undated
Box OV5
Christian Dior: Wamsutta, undated
Box OV5
Corn Silk (cosmetics), 1965
Box OV5
Einiger, circa 1950s
Box OV5
Elizabeth Arden, 1971
Box OV5
Helena Rubinstein (cosmetics), undated
Box OV5
Lady Pepperell, undated
Box OV5
The New Yorker, 1984 and circa 1980
Box OV5
Stiffel, undated
Box OV5
Tecnique Color Tone (hair dye), circa 1962-1963
Box OV5
Wear-Right (gloves), undated
Box OV5
Woman's Day, 1953

[Rare page proof of famed "She's got to go out to get Woman's Day" bicycle advertisment.]

Box OV5
American Ballet Theatre, undated
Box OV6
Benton & Bowles, 1960 and undated

(2 folders)

Box OV6
Borg, undated
Box OV6
Chandon champagne, 1989 and undated
Box OV6
Container Corporatin of America: Disraeli advertisement, undated
Box OV6
Disney Hats, undated
Box OV6
The Economist, undated
Box OV6
Gay Gibson, undated
Box OV6
Goldman Sachs, undated
Box OV6
Hennessy, undated
Box OV6
IBM, undated

(2 folders)

Box OV6
Killington, Vermont, undated
Box OV6
Life Savers, undated
Box OV6
Modecraft (coats): Builders All, Americans All campaign, circa 1950s

[Features President Dwight D. Eisenhower, and highlights "True Americanism" vs. "Un-Americanism."]

Box OV7
The New Yorker, undated

[Features Woody Allen advertisement.]

Box OV7
Pine Bros. (cough drops), undated
Box OV7
Sony, undated
Box OV7
Tecnique Color-Tone (hair dye), circa 1962-1963
Box OV7
Valentino perfume, undated
Box OV7
Woman's Day, 1953 and undated
Box OV7
Air India, 1964

[Advertisement features Federico.]

Box OV7
Chandon champagne: television storyboards, undated
Box OV7
Emeraude, undated
Box OV7
Harvey's Bristol Cream, circa 1963
Box OV7
Hennessy, undated
Box OV7
IBM (typewriters and dictating machine), undated
Box OV7
Portrait (black and white), 1997
Box OV7
Lawrence Miller: Federico career tribute, undated
Box OV8 (LARGE OVERSIZE)
Abraham Lincoln High School: Silver Anniversary Luncheon, 1955
Box OV8
Original artwork: children's drawing (Gina Federico), undated
Box OV8
American Institute of Graphic Arts: Call for Entries, 1955-1958
Box OV8
Family cards: Helen and Gene, 1983
Box OV8
Basil Pizza design, 1997
Box OV8
DC & A: 12 Artists, undated

[Features designs by Gene Federico, Saul Bass and Seymour Chwast, among others.]

Box OV8
Art Director's Club: entry form, circa 1960
Box OV8
Components - various, undated
Box OV8
Federico Design, 1989
Box OV8
7th Educational Graphic Arts Exposition, 1959
Box OV8
Annual reports: GTE, 1987
Box OV8
Book covers: 64th Art Directors Annual (ADC Publications), undated
Box OV8
LGFE, undated
Box OV8
Art Director's Club: 39th Annual Exhibition (1960), 1959
Box OV8
Illustrators XII, 1968
Box OV8
Various, 1967 and undated
Box OV8
Typographic materials: Typeface samples, undated
Box OV8
American Elegance, undated
Box OV9
Borg, undated
Box OV9
Corn Silk, 1965
Box OV9
Disney Hats, undated
Box OV9
Einiger, undated
Box OV9
Gay Gibson, undated
Box OV9
Lady Pepperell, undated
Box OV9
Magee (carpets and rugs), undated
Box OV9
Max Factor (cosmetics), undated
Box OV9
The New Yorker, 1979, 1988 and undated
Box OV9
Phillips-Jones Corporation: Van Heusen, undated
Box OV9
Reva, undated
Box OV9
Supima, undated
Box OV9
Woman's Day, 1953-1954 and undated
Box OV9
Wool Bureau, undated
Box OV9
Various (Newspaper), 1964-1991 and undated
Box OV9
Corn Silk, undated
Box OV9
Emeraude, undated
Box OV9
NE Airlines, undated
Box OV9
The New Yorker, undated
Box OV9
Parfums de Corday, undated
Box OV9
Versace, undated
Box OV9
Woodfield Country Club, undated
Box OV9
Awards and exhibits: Various, 1988 and 1992

[Includes materials on Federico's 1987 AIGA Medal and Fashion Institute of Technology event, "Gene Federico: Profile of an American Master."]

Box OV9
Writings (By Others): Steven Heller article/spreads, Gene Federico: An Art Director's Art Director, undated

[2 items.]

Box OV9
Announcements/Cards: American Institute of Graphic Arts, Graphics in Packaging call for entries, 1958

[1 item.]

Box OV9
Announcements/Cards: Holiday Cards (Personal) - Federico family, 1982

[1 item.]

Box OV9
UCLA Extension, 1990

[1 item.]

Box OV9
Various (Napoli, 1 cent sale), undated

[3 items.]

Box OV9
Elizabeth Arden (cosmetics), undated

[4 items.]

Box OV9
Hart's Seeds, undated

[1 item.]

[Likely historical advertisement, not by Federico, perhaps used as research.]

Box OV9
Arthur Andersen, 1991

[1 item.]

Box OV9
Lady Pepperell, undated

[1 item.]

Box OV9

Historical Note

DateEvent(s)
1918 Feb. 6Born in New York, NY
1936Graduated Abraham Lincoln High School; Art Squad member; studied with Leon Friend, along with fellow students Alex Steinweiss, Seymour Chwast, and William Taubin
1939Graduated from the Pratt Institute in Brooklyn, NY; studied with Tom Benrimo
1939Member of the Art Students League; studied with Howard Trafton and Herbert Bayer
1939-1940Joined the Abbott Kimball Company, Art Department
1941Joined the Art Department staff of the L. Bamberger Department Store
1941-1945Served four years in the United States Army, stationed in the U.S., Europe, and North Africa; member of the 84th Engineer Camouflage Batallion, supervised graphics for Plans and Operations
1945-1946Returned to the Abbott Kimball Company as Art Director
1946Participated in the Four Veterans Exhibit at the A-D Gallery, along with fellow artists/designers Herbert Bender, Charles Egri, and Seymour Robins
1946-1947Joined Fortune Magazine as Associate Art Director
1948-1951Joined Grey Advertising as Art Director
1949Became Instructor in Design at The Workshop School
1951-1954Became Art Director at Doyle, Dane, Bernbach Advertising
1954-1959Served as Art Director and Vice-President at Douglas D. Simon Advertising
1959-1966Joined Benton & Bowles as Vice-President and Group Head
1966-1967Joined Warwick & Legler Advertising
1967-1989Founding partner of Lord, Geller, Federico, Einstein
1980Inducted into Art Director's Club Hall of Fame
1987Received American Institute of Graphic Arts medal
1988Became Creative Director at Lord, Geller, Federico, Einstein; promoted to Vice-Chairman in April
1989-1991Served as consultant with Brouillard Communications
1990 May 12Received Honorary Doctorate of Fine Arts from The Parsons School of Design
1991Retired as design consultant
1991-1999Continued to work as freelance graphic designer; capstone to sixty-year career in advertising and graphic design
1999 Sept. 8Died in Pound Ridge, NY

Subject Headings

Preferred Citation

[Identification of item], Gene Federico Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Gene Federico Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003 and 2004.

Processing Information

Processed by Ryan Denniston and Casey A. Jarrin.

Completed April 6, 2005.

Processing of this collection was funded in part by Helen Federico and an anonymous donor.

Accessions 2003-0008, 2003-0245, and 2004-0321 were merged into one collection, described in this finding aid.

Selected materials were returned, by request, to collection donor. Photocopies of these materials remain within the collection, contained in the Personal Files Series and the Graphic Design Series.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.