finellipat Inventory of the Pat Finelli Photographs, 1962-1970 and undated Processed by: Richard Collier; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

(C) 2011 Duke University. All Rights Reserved.

Aleph Number: 004957676

 Machine-readable finding aid derived from XML authoring program. Date of source: May 2011Processed by Richard Collier, May 2011; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, May 2011 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the Pat Finelli Photographs, 1962-1970 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

(C) 2011 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Finelli, Pat. Pat Finelli Photographs, 1962-1970 and undated Material in English 4.5 Linear Feet 2600 Items For current information on the location of these materials, please consult the Library's online catalog. Pat Finelli (1927-1970) was a free-lance commercial photographer in New York during the 1960s who worked for a number of New York advertising agencies, including J. Walter Thompson, Compton, and Erwin, Wasey, Ruthrauf & Ryan. The Pat Finelli Photographs span the years 1962-1970 and include photographs, negatives, slides, transparencies and print advertisements that document Finelli's work for advertising agencies including J. Walter Thompson and Erwin, Wasey, Ruthrauf & Ryan. Companies featured include BMW, First National City Bank, Ford, Lederle, Mack, Mercury outboard, Pet and Procter & Gamble. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], Pat Finelli Photographs, David M. Rubenstein Rare Book & Manuscript Library

 Provenance

The Pat Finelli Photographs were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2011.

Processing Information

Processed by Richard Collier, May 2011

Encoded by Richard Collier, May 2011

Accession 2011-0041 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

 Biographical Note

Pat Finelli was born in 1927 and grew up in Brooklyn, N.Y. He served in the Navy as a medic and later worked as a photographer in New York, eventually opening his own studio. Finelli worked on advertising campaigns for a number of New York advertising agencies, including J. Walter Thompson, Erwin Wasey Ruthrauf & Ryan, and Compton Advertising. He received numerous advertising industry awards for his photography, including selection as one of the Top Fifty Advertisements of the Year in 1964, as well as a Certificate of Excellence from the American Institute of Graphic Arts, for his work on Mack Trucks for Erwin Wasey agency. At the 44th annual exhibition of the Art Directors Club of New York in 1965, Finelli received an Award of Distinctive Merit and a Certificate of Merit. Finelli also taught photography at the Parsons School of Design, part of the New School University. Finelli died in New York in 1970.

Collection Overview

The Pat Finelli Photographs span the years 1962-1970 and include photographs, negatives, slides, transparencies and print advertisements that document Finelli's work for advertising agencies including J. Walter Thompson and Erwin, Wasey, Ruthrauf & Ryan. Companies featured include BMW, First National City Bank, Ford, Lederle, Mack, Mercury, Pet and Procter & Gamble.

Collection Arrangement

Arranged by format: Slides, Negatives, Transparencies, Mounted Photographs, and Print Advertisements.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Finelli, Pat, (1927-1970) Bayerische Motoren Werke. Brunswick Corporation. Mercury Marine. First National City Bank (New York, N.Y.) Ford Motor Company. J. Walter Thompson Company. Lederle Laboratories. Mack Trucks, inc. Pet Milk Company. Procter & Gamble Company. Advertising. Advertising--United States. Advertising--Photographers. Advertising--Photographers--United States. Advertising photography. Advertising photography--United States. Commercial photography. Commercial photography--United States. Negatives. Photographs. Slides. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related material may be found in the following Hartman Center collections:

JWT Competitive Advertisements

JWT Domestic Advertisements

JWT Iconographic Collection

Roy Lightner Collection of Antique Advertisements

 Detailed Description of Collection Pat Finelli Photographs, 1962-1970 and undated Slides 1 Beverage, 1964 Aug. Boat, 1969 Nov. Boat add, 1969 Nov. Boat add C, 1969 Nov.(4 folders) Boat add fishing, 1969 Nov.(7 folders) Boat add left, 1969 Nov.(4 folders) Boat add Neil, 1969 Nov.(3 folders) Boat add Raper, 1969 Nov.(6 folders) Boat add Rebollo, 1969 Nov.(7 folders) Boat add SW, 1969 Nov.(2 folders) Boat left, 1969 Nov. 2 Boat marina, 1969 Nov.(5 folders) Boat SW, Circus, 1962-1965 and undated(3 folders) Commercial, 1969 Apr. Dancing, undated Kodak--Belly dancer, undated Mack Truck, 1962-1964(2 folders) Mercury Outboard, 2 Proj show, 1969 Dec. Miscellaneous, 1962-1963 and undated(2 folders) New Orleans, undated(3 folders) Singer on stage, undated(2 folders) Trucks, undated(2 folders) Unedited slides Couple eating, undated Couple with guitar, undated Couple with motorcycle, undated Couple, striped dress, undated Miscellaneous, undated Negatives 3 EWR&R, F1210, Allentown Mack Truck, undated JWT, Ford (Falcon, Fairlane 500), 1306, undated JWT, Italy, 1289, FNCB (First National City Bank), undated JWT, Nevada, 1293, FNCB, undated JWT, Portugal, 1289, FNCB, undated JWT, San Francisco, 1293, FNCB, undated JWT, Spain, 1289, FNCB, undated JWT, World's Fair, F-1090, circa 1964 Lee Tailor, Rome Pers., 1289, undated Never Before...And Never Again, undated 4 Transparencies, undated Oversize Materials 5Mounted advertisements Lederle Ledercort D, undated Pet, Sego, undated Procter & Gamble, Tide detergent, undated Mounted photographs (Mack truck, portraits, outdoor), undated Print advertisements Alcoa, undated BMW, 1969 and undated Eastman Kodak, 1969 and undated First National City Bank, 1966 and undated General Mills, Total cereal, 1967 Henry McKenna bourbon, 1968 Mack Truck, 1964 Mercury Outboard, circa 1970 Pet, Sego, 1967 Procter & Gamble, Thrill detergent, 1968