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Guide to the Margaret Fishback Papers, 1863-1978 and undated

Abstract

Margaret Fishback was an advertising copywriter for Macy's, Cecil & Presbrey, Warwick & Legler, Young & Rubicam, Doyle Dane Bernbach, and a number of freelance clients. A poet, columnist, and author of prose work, she contributed frequently to national magazines and published several books.

The Margaret Fishback Papers span the years 1863 through 1978 and document Fishback's dual careers in advertising and writing as well as her personal life. The collection includes correspondence, layouts, drafts, galley proofs, radio scripts, working copy of advertising text, poetry, prose, published material, appointment books, scrapbooks, photographs, and other materials. Clients represented in the papers include Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gourmet Foods, Gimbels, Macy's, Martex, Moore-McCormack Lines, Norcross, Norsk, Pabst, and Simmons Beautyrest.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Fishback, Margaret, 1900-1985
Title
Margaret Fishback papers, 1863-1978 and undated (bulk 1920-1973)
Language of Material
English
Extent
47.6 Linear Feet, About 35,700 items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Margaret Fishback Papers span the years 1863 through 1978 and document Fishback's dual careers in advertising and writing as well as her personal life. The collection includes correspondence, layouts, drafts, galley proofs, radio scripts, working copy of advertising text, poetry, prose, published material, appointment books, scrapbooks, photographs, and other materials. Clients represented in the papers include Arrow, Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gimbels, Gourmet Foods, Macy's, West Point Pepperell (Martex), Moore-McCormack Lines, Norcross, Norsk, Pabst, Simmons Beautyrest, and Wrigley. Materials that predate Fishback's birth consist of a small collection of 19th-century prints and illustrations.

The collection is organized into three series: Personal Files, Writings, and Advertising.

The Personal Files Series chiefly documents Fishback's personal life through personal correspondence, datebooks, diaries, and photographs. Also included are a number of items collected by Fishback such as etiquette books, newspaper clippings, church bulletins, and travel memorabilia. Biographical data, chiefly news articles, provide secondary source material about Fishback and her family.

The Writings Series documents Fishback's writing career, containing her published works as well as a large amount of work in unpublished form. Writings include articles and light poetry written for national news and general-interest publications such as Collier's, Liberty, Life, Look, the New York Times, New Yorker, Saturday Evening Post, and Time. Writings also include Fishback's contributions to women's magazines such as Cosmopolitan, Family Circle, Glamour, Good Housekeeping, Judge, Mademoiselle, McCall's, War Brides, Woman's Day, and Woman's Home Companion. A large number of Fishback's poems were reprinted as compilations; Fishback also compiled her own work in several scrapbooks. Materials represent Fishback's writings for children, including a promotional booklet for Martex and an English translation of a German poetry book. In addition to general prose and poetry, this series also includes materials collected and produced for a column entitled "Woman-Talk," which Fishback wrote for Liberty from 1943 to 1947. Also included are short stories, greeting card work, letters to magazine and newspaper editors, speeches for various events such as author talks and advertising conventions, and other miscellaneous writings. General files document the administrative aspects of Fishback's writing career. These files contain correspondence, chiefly between Fishback and various editors and publishers, as well as financial and legal materials.

The Advertising Series documents Fishback's advertising work for R.H. Macy and Co. Department Store, as well as work for advertising agencies and freelance work. Included in this series are advertisements in various stages of production: notes, drafts, proofs, and tear sheets. Administrative materials, such as correspondence, often accompany the advertisements. Also represented in this series is evidence of Fishback's professional affiliations, particularly with the Advertising Women of New York (AWNY). Materials generated or collected in the process of preparing for speaking engagements with professional societies are also included. The series also includes a small collection of trade literature, chiefly books on advertising topics written by other authors.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

This series chiefly documents Fishback's personal life through personal correspondence, datebooks, diaries, and photographs. Also included are a number of items collected by Fishback such as etiquette books, newspaper clippings, church bulletins, and travel memorabilia. Biographical data, chiefly news articles, provide secondary source material about Fishback and her family. Materials that predate Fishback's birth consist of a small collection of 19th-century prints and illustrations.

The series is arranged into six subseries--Biographical Data; Correspondence; Datebooks, Calendars, Diaries, and Address Books; Etiquette Materials; Photographs; and Other Papers--and alphabetically therein.

Large-format materials have been removed to Oversize Materials. Where entire folders have been removed, their logical location in the container list has been indicated by dummy folders enclosed in brackets that indicate the physical location. Where single items have been removed, the relocation has been enumerated within parentheses.

Materials, chiefly news clippings, providing biographical information about Margaret Fishback, husband Alberto Antolini, son Tony Antolini, and other family members. The bulk of the Fishback clippings pertain to her marriage to Antolini in 1935.

Margaret Fishback, 1931-1949 (Items removed to Oversize Materials, box OV1)
Box 1
Margaret Fishback, 1951-1969 and undated
Box 1
Other family members, 1941-1970
Box 1

Includes chiefly letters to and from friends and family members, who are often indicated by various nicknames. Son Tony is referred to as "ZK," "Tuck," and "Tonino"; husband Alberto as"A.G.A." and "Big Tony"; brother Frederick Coleman (F.C.) Fishback as"Comie"; a male, older Antolini as "Pie"; among others. Fishback is often referred to as "Nip" by husband Alberto, "Peg" by son Tony, and "Marnie" by some friends.

Other notable correspondents include author and playwright W. Somerset Maugham, with whom Fishback exchanged letters in 1961; illustrator Dick Sargent; author Frank Sullivan; actress Jane (Quigley) Alexander, who asked Margaret for writing advice as a child in 1949; elected officials, and various businesses.

1918-1960
(9 folders, 1 item removed to Oversize Materials, box OV2)
Box 1
1961-1969
(9 folders)
Box 2
1970-1976 and undated
(4 folders)
Box 3

Datebooks and calendars frequently offer daily records of Fishback's activities. They are available for almost every year in the date range, with multiple datebooks or calendars in certain years. Diaries tend to also record daily activities without personal reflection.

Loose materials that had been inserted into the datebooks, including clippings, notes, letters, photographs, financial materials, and grocery lists, were removed from the books and placed either next to the book or in a second folder.

Address books, 1937-1958
(11 folders)
Box 3
Address books, 1960-1967
(2 folders)
Box 4
Datebooks and calendars, 1942-1955
(7 folders)
Box 4
Datebooks and calendars, 1956-1965
(10 folders)
Box 5
Datebooks and calendars, 1966-1970
(11 folders)
Box 6
Datebooks and calendars, 1971-1974
(9 folders)
Box 7
Desktop calendars, 1931-1949
Box 8
Diaries, 1935-1973
(8 folders)
Box 9

Chiefly etiquette books and booklets collected by Fishback.

Advice to Young Ladies, 1933
Box 9
The Guest Is Always Right, 1944
Box 9
Hints on Etiquette, 1951
Box 9
I Didn't Do Anything, 1933
Box 9
Schedule: Everybody's Etiquette, 1949

A schedule of weekly presentations on various etiquette topics. Certain sessions have been highlighted in pencil by Fishback, including "Don't Be a Dance-Floor Pirate," "Is the Customer Always Right?," "Advice to City Slickers," and "Teen-Age Girls: How to Be Popular."

Box 10
Slovenly Peter, or Cheerful Stories and Funny Pictures for Good Little Folks, undated
Box 10
Tiffany's Table Manners for Teen-agers, 1961
Box 10

Chiefly candid photographs dated 1942-1944 of Margaret with young son Tony in various New York locations including Central Park and East River, as well as at their home in Thomaston, Maine.

Family photographs, 1942-1944
Box 10
Other Photographs, 1950-1964 and undated
Box 10

Miscellaneous personal items collected by Fishback.

Booklets, 1944-1945

Titles include: "So You're Expecting a Bundle From Heaven!" (1944), "9 of the World's Most Exciting Suspense Stories" (1945), "Is My Face Red!: Embarrassing Situations" (1945), "Happy Birthday!: Pin-up Birthday Record, Cartoons, Horoscopes, Fun Galore" (1945), and "With All My Love: 7 Tender Love Stories to Quicken the Beat of Your Heart" (1945).

Box 10
Chart, The Forms of Poetry, 1933
Box 10
Church materials, 1940-1973 and undated

Materials chiefly document Fishback's involvement with the Episcopal Church of the Incarnation from 1954 to 1973, including her advertising work for the church's annual Christmas Fair. Also included is a confirmation certificate for Elizabeth Fishback, dated 1940. Church programs with extensive handwritten notes relating to Fishback's writings have been physically removed to the Other Writings Subseries of the Writings Series.

Box 10
John F. Kennedy, Jr. assassination, 1963
Box 10
[ Portland Press Herald Victory Edition, 15 August 1945, removed to Oversize Materials, box OV1]
Box 10
W. Somerset Maugham obituaries, 1965
Box 10
[W. Somerset Maugham poem, Looking Back Part II, Show, 1962, removed to Oversize Materials, box OV2]
Box 10
1909-1959
(3 folders)
Box 10
1960-1972 and undated
(3 folders)
Box 11
Demorest's Family Magazine, 1890
Box 11
Directions to the Antolini residence, Cushing, Maine, undated
Box 11
Engravings: paper dolls and cutouts, 1863-1868 and undated

From an envelope titled "Miss Elizabeth Fishback," many of these items are labeled with names of individuals, possibly members of the Fishback family.

Box 11
Financial records, 1929-1955
Box 11
Goucher College Alumnae Association, 1964 and undated
Box 11
Goucher College campaign bulletin, 1921
Box 11
Notebook and personal notes, 1955? and undated
Box 11
[ Organization Chart: Heaven, undated, removed to Oversize Materials, box OV2]
Box 11
[ Papa Gander, publication of Woman's Home Companion, 1937, removed to Oversize Materials, box OV2]
Box 11
Parent Teacher Association of Friends Seminary, 1949-1959 and undated
Box 11
Travel memorabilia, trip to Stanford, 1969
Box 11
Women's Press Club of New York City, literature program, 1967
Box 11

The materials in this series document Fishback's writing career, containing her published works as well as a large amount of work in unpublished form. Writings include articles and light poetry written for national news and general-interest publications such as Collier's, Liberty, Life, Look, the New York Times, New Yorker, Saturday Evening Post, and Time. Writings also include Fishback's contributions to women's magazines such as Cosmopolitan, Family Circle, Glamour, Good Housekeeping, Judge, Mademoiselle, McCall's, War Brides, Woman's Day, and Woman's Home Companion. A large number of Fishback's poems were reprinted as compilations; Fishback also compiled her own work in several scrapbooks. Materials also represent Fishback's writings for children, including a promotional booklet for Martex and an English translation of a German poetry book. In addition to general prose and poetry, this series also includes materials collected and produced for a column entitled "Woman-Talk," which Fishback wrote for Liberty from 1943-1947. Also included are short stories, greeting card work, letters to magazine and newspaper editors, speeches for various events such as author talks and advertising conventions, and other miscellaneous writings.

The series is arranged into seven subseries--General Files; Greeting Cards; Poetry; Prose; Scrapbooks; Speeches; and Other Writings--and alphabetically therein.

General files document the administrative aspects of Fishback's writing career. These files contain correspondence, chiefly between Fishback and various editors and publishers, as well as financial and legal materials.

A set of Fishback's published books has been cataloged separately and is available in the Duke Rare Book, Manuscript, and Special Collections Library. Individual titles can be found in the online library catalog. Duplicate copies of these books have remained with the collection.

Large-format materials have been removed to Oversize Materials. Where entire folders have been removed, their logical location in the container list has been indicated by dummy folders enclosed in brackets that indicate the physical location. Where single items have been removed, the relocation has been enumerated within parentheses.

General files include materials documenting administrative aspects of Fishback's writing career.

Chiefly correspondence with magazine and newspaper publishers, these materials include a large amount of acceptance and rejection letters, materials related to copyright permissions, and some fan mail. Accompanying several letters is a wealth of Fishback's writing submissions, which have remained attached. Note that correspondence related to specific book projects has been filed under each book project in the Poetry Subseries.

General correspondence: 1926-1939
(9 folders)
Box 12
General correspondence: 1940-1954
(9 folders)
Box 13
General correspondence: 1955-1973 and undated
(8 folders; items removed to Oversize Materials, boxes OV2 and OV3)
Box 14
Collins, Kenneth, 1961-1969

Fishback worked with Kenneth Collins at Macy's, where Collins worked from 1926-1932, becoming the executive vice president of the store in 1929. By the 1950s, he was a columnist for Women's Wear Daily, where he wrote the weekly column "Today and Yesterday in Retailing." Collins frequently featured Fishback's poetry in the column. Correspondence between Fishback and Collins also includes clippings of the column and other related materials. Other Collins columns and correspondence can be found in the Scrapbooks Subseries, in the scrapbook titled "M.F.A. scrapbook being worked on."

Box 14
Williams, Gurney, 1943-1965 and undated

Gurney Williams worked at Collier's before becoming the Humor Editor at Look magazine. Fishback was a frequent contributer to both magazines, particularly Look's "Look on the Light Side" feature. The correspondence chiefly pertains to Fishback's writing, but is occasionally more personal.

(3 folders)
Box 14

Includes royalty and remittance statements, manuscript invoices, check stubs, and purchase agreements. Ledgers contain handwritten lists of compensation received for published writings.

General: 1929-1973 and undated
(7 folders)
Box 15
Ledgers: 1926-1932 and 1929-1933
Box 15
Ledgers: 1943-1950 and 1950-1958
Box 15

Includes poetry and prose for freelance greeting card projects.

American Artists Group, 1954-1955
(2 folders)
Box 16
Hallmark, 1962
Box 16
Norcross, 1968
Box 16
Other greeting card materials, undated
Box 16

Materials in this subseries include published and unpublished poems. Materials related to poetry compilations include book preparation materials, with clippings, correspondence, drafts, indices, notes, photographs, publicity materials, reviews, and tables of contents related to Fishback's published poetry compilations.

This subseries also includes poems, published and unpublished, that appeared individually in magazines and newspapers. Many published versions of these poems were compiled as scrapbooks, and can be found in the Scrapbooks Subseries. Also included is a list, compiled by Fishback, of her published poems from 1926-1930.

Arranged alphabetically by compilation title.

Includes book preparation materials, with clippings, notes, drafts, indices, tables of contents, correspondence, photographs, publicity materials, and reviews related to Fishback's published poetry compilations. A complete set of Fishback's published poetry compilations has been cataloged separately and is available in the Duke Rare Book, Manuscript, and Special Collections Library. Individual compilations can be found in the online library catalog. Duplicate copies of these books have remained with the collection.

The Animal Parade: Drafts and related materials, 1968
Box 16
Book, 1932
Box 16
Review, Time, undated
Box 16
Table of contents, undated
Box 16
I Take It Back: Table of contents, 1935
Box 16
My Little Library series, 1963
Box 16
Indices, undated
Box 16
Publicity, 1937-1938 and undated
Box 16
Draft and tentative table of contents, undated
Box 16
Publicity and reviews, photograph portrait, 1933 and undated
Box 16
Book and catalog card, 1963 and undated
Box 16
Book preparation: indices, poems, notes, 1961-1962
Box 16
Book preparation: published materials, 1943-1962
(2 folders)
Box 17
Clippings re: McKay book, undated
Box 17
Correspondence, 1962-1963
(2 folders)
Box 17
Drafts and notes, 1962-1963 and undated
Box 17
Poems, Not in McKay book, 1946-1963 (Items removed to Oversize Materials, box OV2)
Box 17
[Proof and illustrations, undated, removed to Oversize Materials, box OV4]
Box 17
Publicity and reviews, 1963
Box 17
Publicity photographs and caricature, 1963 and undated
Box 17
Typed manuscript of book before McKay selections, undated
Box 17
Signs of Life: Draft, 1931
Box 17
Autographed book, 1940
Box 17
Contract, 1940
Box 17
Publicity and reviews, 1940
Box 17

Includes poems, published and unpublished, that appeared individually in magazines and newspapers. Also includes a list, compiled by Fishback, of her published poems from 1926-1930.

Several published versions of these poems were compiled by Fishback into scrapbooks and can be found in the Scrapbooks Subseries.

Folders titled "Assorted drafts" contain drafts of Fishback's individual poems, titled and untitled, arranged chronologically. Otherwise, original folder titles have been retained and are arranged alphabetically by folder title.

Astronauts, with notes and clippings, 1968
Box 18
Bird rhymes and letters, 1961 and undated
Box 18
Cape Cod Compass project, 1964-1965 (1 item removed to Oversize Materials, box OV3)
Box 18
Christmas Verse--ideas, 1947-1952 and undated
Box 18
[ Dream Men of Fair Women collection galley proof, Stage, 1936, removed to Oversize Materials, box OV2]
Box 18
From Zero to Hero, 1954
Box 18
Growing Pains, 1963
Box 18
Kid Stuff (as tho by kids), 1949 and undated
Box 18
New York, 1961-1963 and undated

Includes poems, notes, clippings, pamphlets, and correspondence with Gurney Williams.

Box 18
Personal, 1935-1972 and undated

Includes poems written for anniversaries, birthdays, holiday greetings, and other events; some poems were written for people to give to other people.

Box 18
Rhymes to revise and re-route, 1932-1953 and undated
Box 18
Seasonal Verse--ideas, 1950-1952 and undated
Box 18
1926-1942
(5 folders)
Box 18
1943-1966
(12 folders)
Box 19
1967-1974 and undated
(5 folders)
Box 20

Folders titled "Assorted" contain clippings of Fishback's individual published poems, arranged chronologically. Other folders contain the publications in which the poems originally appeared, arranged alphabetically by title.

Be it ever so humble, there is nothing like fresh air, Woman's Day, 1962
Box 20
The complacent cliff-dweller, Here's to Your New Home...Cheers!, 1978
Box 20
Doggerel for diplomats, Time, 1968
Box 20
Double-crostic puzzle solutions, Saturday Review, 1964
Box 20
Hallowe'en, Woman's Day, 1961
Box 20
How not to be invited again, Ingenue, 1960
Box 20
[Illustrations for unnamed Woman's Day spread, circa 1962, removed to Oversize Materials, box OV1]
Box 20
[King Features Syndicate proofs for Sunday Pictorial Review covers, 1952, removed to Oversize Materials, box OV2]
Box 20
Look on the Light Side, 1957
Box 20
Old Farmer's Almanac and related materials, 1966-1967
Box 20
[ Saturday Evening Post tear sheets, 1939-1940, including Slaughter Down East and Claustrophobia on the Home Grounds, removed to Oversize Materials, box OV2]
Box 20
Sauce Unlimited and related materials, 1963-1964
Box 21
[ A Song for Christmas Shoppers, Today's Woman, undated, removed to Oversize Materials, box OV1]
Box 21
[ Stalin's Happiest Subjects, This Week Magazine, 1949, removed to Oversize Materials, box OV2]
Box 21
[ Things my Mother Never Told Me, New York Times supplement, A Better World through Electronics (advertisement), 1962, removed to Oversize Materials, box OV2]
Box 21
Those touchy teens, Woman's Day, 1960
Box 21
[ Underprivileged, Look, 1966, removed to Oversize Materials, box OV2]
Box 21
Untitled poem printed on miniature rolling pin, undated
Box 21
Will you be my valentine?, Woman's Day, 1962
Box 21
Assorted, 1926-1969
(8 folders; items removed to Oversize Materials, box OV2)
Box 21
Assorted, undated
Box 22
List of published poems from 1926-1930, undated
Box 22

The materials in this subseries document Fishback's prose work, including published and unpublished articles, book projects, a column called "Woman-Talk," and some works of short fiction. Preparatory materials such as drafts, clippings, and handwritten notes provide contextual information for some of the published items. Book projects additionally feature publicity materials and reviews.

Several published versions of works in this subseries were compiled by Fishback into scrapbooks and can be found in the Scrapbooks Subseries.

Materials include published articles, drafts, and preparatory materials such as news clippings and handwritten notes.

Debutante article, 1937 and undated

Includes draft, notes, and clippings.

Box 22
Hostess article, 1930

Includes draft, notes on the draft, and the published article.

Box 22
Lesley Frost article, 1962-1965

This article about Lesley Frost, children's author and daughter of Robert Frost, was commissioned by Yankee magazine in 1963. Materials include a draft of the article, as well as correspondence regarding its inception, notes, clippings, and several Robert Frost obituaries.

Box 22
Assorted drafts, 1928-1965 and undated

Materials include drafts of individual articles, titled and untitled, arranged chronologically.

(5 folders)
Box 22
Published works, 1927-1959 and undated
(4 folders; items removed to Oversize Materials, boxes OV1-OV3)
Box 22

Materials include published prose works and an unpublished book project, with accompanying preparatory materials such as drafts, manuscripts, notes, and clippings, as well as publicity materials and reviews.

Arranged alphabetically by book title.

Clippings, 1935-1969
Box 23
Correspondence and contract, 1968-1969
Box 23
Drafts and notes, 1968-1969
(2 folders)
Box 23
Publicity, 1969
Box 23
First Book of Manners: Notes and clippings, 1963-1964 and undated
Box 23
Book and pamphlet, 1945
Box 23
Contract, 1942
Box 23
Correspondence, 1938-1958
Box 23
Drafts of chapters, undated
Box 23
Drafts of poems, list of alternate titles, and other materials, 1938 and undated
Box 23
First draft, undated
Box 23
[Illustrations, undated, removed to Oversize Materials, box OV1]
Box 23
Manuscript, undated
(2 folders)
Box 23
[Proof, 1938, removed to Oversize Materials, box OV3]
Box 23
Radio script, For Men Only show, 1939
Box 24
Reprints in magazines, 1938 and undated
Box 24
Reviews and publicity, 1938-1939
Box 24
Untitled Scotland book collaboration with Graham Hunter, 1967-1969

This book collaboration was designed as a follow-up to a book written by Hunter's late wife, Pat Bowman, entitled The Scot and Finella. The materials include correspondence, a composition book, handwritten notes, clippings, financial materials, and a photograph of Bowman.

(3 folders)
Box 24

The "Woman-Talk" column appeared in Liberty magazine from 1943-1947. Materials here include clippings of the published column as well as preparatory materials, including drafts, clippings, and handwritten notes.

Drafts and clippings, 1943-1945
(6 folders)
Box 24
Drafts and clippings, 1946
Box 25
Old Liberty materials, 1945-1947 and undated
Box 25
Published materials, 1943-1947
(2 folders)
Box 25
Business Before Pleasure, 1933
Box 25
French cat story to accompany Eva Kane painting, 1970
Box 25
Old letters for store story, 1928
Box 25
Assorted short stories, 1932-1933 and undated
Box 25

This subseries includes scrapbooks assembled by Fishback, some in preparation for poetry compilations. The scrapbooks contain chiefly clippings of published poetry, but also include unpublished drafts, correspondence, and other clippings. A scrapbook of Macy's advertisements is located in the Advertising Series.

Home copy: Current verse thru 1941 plus others eliminated in first selection,1928-1940

Includes clippings of Fishback's published works, chiefly poetry, as well as unpublished drafts with Fishback's notes regarding their sale. Also in this scrapbook is a set of notecards including titles of poems and their publication information. The "eliminated materials" referenced in the scrapbook's title refer to Time for a Quick One (1940).

(5 folders)
Box 25
Poetry scrapbook, 1926-1938 and undated
Box 26
Prose and poetry scrapbook, 1926-1939
Box 26
M.F.A. scrap book being worked on 1961-1962, 1952-1962

Includes chiefly clippings of Fishback's published poetry, as well as correspondence with Kenneth Collins and clippings of his Women's Wear Daily column, "Today and Yesterday in Retailing," in which Fishback's poetry was frequently mentioned. Also included in this scrapbook are published advertising copy, correspondence with publishers, a biographical article, and poetry by Fishback's son Tony. This scrapbook was apparently compiled in the preparation of Poems Made Up to Take Out (1963).

(5 folders)
Box 26

The speeches in this subseries were prepared for a variety of events, including an advertising convention, a convention of the American Gas Association, a book and author luncheon, a school meeting, and other events.

The Customer Who's Never Right, 1964
Box 26
Institutional Advertising, 1939
Box 26
Script for Fearless Frank's speech to Ernie, undated
Box 26
Whose Side Am I On? 1965
Box 26
Various speeches and related materials, 1936-1963
Box 26

This subseries contains a variety of miscellaneous Fishback writings, including writings in genres atypical of Fishback such as song lyrics and limericks. Also included are poems by Fishback's son Tony, on which Fishback occasionally collaborated.

Analysis of That Certain Flavor by Lee Rogow, 1949
Box 26
Blurbs, undated
Box 26
Etiquette materials, 1961, 1970, and undated
Box 26
Happy birthday advertisement for P.G. Wodehouse, 1960
Box 26
Ideas: Notes and clippings, 1964
Box 26
Letters to the editor, 1933-1968
Box 26
Limericks for Journal-American, 1939 and undated
Box 27
List of likes and dislikes, undated
Box 27
Musical score, The Old Order Changeth for the Better, words by Marne, undated
Box 27
Notebooks, 1938-1970 and undated
(6 folders)
Box 27
Notes, 1908, 1945-1970 and undated
(4 folders)
Box 27
Notes, 1968-1973 and undated
Box 28
Silver Burdett Company, 1964

Materials pertaining to the production of a series of elementary school textbooks containing folk songs from around the world. Materials include correspondence, musical scores, lyrics, drafts, notes, and financial and legal records.

(2 folders)
Box 28
Song lyrics, My Current Perplexity and Never Was a Baby, undated
Box 28
Success in a Baked Potato and untitled, 1950
Box 28
WQXR Composer's Contest, 1973
Box 28
Writings with and by son Tony, 1948-1964
Box 28

The Advertising Series documents Fishback's advertising work for R.H. Macy and Co., as well as work for advertising agencies and freelance work. Included in this series are advertisements in various stages of production: notes, drafts, proofs, and tear sheets. Administrative materials, such as correspondence, often accompany the advertisements. Also represented in this series is evidence of Fishback's professional affiliations, particularly with the Advertising Women of New York (AWNY). Materials generated or collected in the process of preparing for speaking engagements with professional societies are also included. The series also includes a small collection of trade literature, chiefly books on advertising topics written by other authors.

The series is arranged into four subseries--Macy's, Client Files, Conferences and Professional Societies, and Other Advertising Files--and alphabetically therein.

Large-format materials have been removed to Oversize Materials. Where entire folders have been removed, their logical location in the container list has been indicated by dummy folders enclosed in brackets that indicate the physical location. Where single items have been removed, the relocation has been enumerated within parentheses.

Materials in this subseries document Fishback's advertising work for R.H. Macy and Co. (Macy's), where she was employed as a copywriter from 1927-1942. Materials represent her work as a divisional copywriter as well as her institutional work. Institutional advertisements often contain the Macy's slogans "It's smart to be thrifty" and "No one is in debt to Macy's." Advertisements and advertisement copy are included, as well as administrative files such as correspondence, company publications, and awards.

Arranged alphabetically by folder title.

[Scrapbook, 1929-1930, removed to Oversize Materials, box OV5]
Scrapbook, 1929-1930 (Use Copy)
Box 29
[Blankets, towels, bedspreads, 1931 and undated, removed to Oversize Materials, box OV6]
Box 29
[Costume Jewelry Department, undated, removed to Oversize Materials, box OV7]
Box 29
[Furniture, undated, removed to Oversize Materials, box OV6]
Box 29
[Gloves, undated, removed to Oversize Materials, box OV7]
Box 29
Good Foods/Groceries, 1932-1933 and undated (Items removed to Oversize Materials, box OV6)
Box 29
[Housewares, undated, removed to Oversize Materials, box OV6]
Box 29
Infants' and Children's Departments, 1930-1932 and undated (Items removed to Oversize Materials, box OV6)
Box 29
[Lingerie Department, undated, removed to Oversize Materials, box OV6]
Box 29
Luggage, 1927 and undated (Items removed to Oversize Materials, box OV6)
Box 29
[Maids' uniforms, undated, removed to Oversize Materials, box OV6]
Box 29
Mattress Department, undated
Box 29
Men's Department, undated (Items removed to Oversize Materials, box OV6)
Box 29
Needlecraft and Notions Departments, 1932 and undated (Items removed to Oversize Materials, box OV6)
Box 29
Optical Department, undated
Box 29
[Personal Shopping Service, undated, removed to Oversize Materials, box OV6]
Box 29
[Place de l'opera, 1933, removed to Oversize Materials, box OV7]
Box 29
Stockings, undated
Box 29
Toys, undated
Box 29
[Wine and Liquor Store, undated, removed to Oversize Materials, box OV6]
Box 29
Copy, 1939-1961
Box 29
Photostat proofs, 1928-1939 and undated
(2 folders; items removed to Oversize Materials, box OV7)
Box 29
Portfolio, Tentative Institutional Copy for Fall 1941, 1941
Box 29
Proofs, 1927-1941 and undated (Items removed to Oversize Materials, boxes OV7-OV9)
Box 29
[Sketches for illustrations, 1943 and undated, removed to Oversize Materials, box OV9]
Box 29
[Sketches for illustrations, 1947 and undated, removed to Oversize Materials, box OV8]
Box 29
Tear sheets, 1932-1948 (Items removed to Oversize Materials, box OV8)
Box 29
Tear sheets, 1962-1967
Box 29
Who's Who in Toyland booklet, undated, removed to Oversize Materials, box OV9]
Box 29
Christmas, 1930-1964 and undated (Items removed to Oversize Materials, box OV8)
Box 29
Diamonds, 1961-1967 (Items removed to Oversize Materials, box OV8)
Box 29
Drugs and cosmetics, 1963
Box 29
[Macy's Barnyard, undated, removed to Oversize Materials, box OV8]
Box 29
[Macy's Information Clerk, undated, removed to Oversize Materials, box OV8]
Box 29
Six Appeal flipbook, undated
Box 29
Thanksgiving Parade, 1942-1946 and undated (Items removed to Oversize Materials, box OV8)
Box 29
Awards, 1937 and 1939

Two plaques, Annual Advertising Awards (1937) and Publishers Service Company Annual Award (1939)

Box 30-31
Awards program, 1938
Box 32
Clippings, 1939 and 1972
Box 32
Correspondence, general, 1928-1966 and undated (1 item removed to Oversize Materials, box OV9)
Box 32
Correspondence regarding W. Bingham's retirement, 1961
Box 32
Eldridge, Irving C., 1965

Obituary and photograph, Irving C. Eldridge, Display Director of Macy's New York.

Box 32
Ephemera (ribbon), undated
Box 32
Jack Strauss poem and David Yunich Christmas speech, 1961-1966
(2 folders; items removed to Oversize Materials, box OV9)
Box 32
Notebook and loose notes, undated
Box 32
Photograph, Margaret Fishback and others, undated
Box 32
Printed materials, 1933-1966 and undated

Company publications, including brochures and copies of internal newsletters The Macy Star and Macy News.

Box 32
Rhymes on magnet bulletin board for Branky on his retirement from Macy's, 1950
Box 32
[Sheet music, To Thee, O Macy's Proud and Strong, undated, removed to Oversize Materials, box OV9]
Box 32

Includes advertising proofs, advertising copy, tear sheets, correspondence, photographs, clippings, competitive advertisements, and other materials related to work Fishback completed for specific clients. Advertising work in this subseries was completed both freelance and while Fishback worked for advertising agencies.

Arranged alphabetically by client name.

American Artists Group, 1957
Box 32
American Express, 1961
Box 32
Arrow, 1958-1959 (Items removed to Oversize Materials, box OV10)
Box 32
[Ballantine Beer, undated, removed to Oversize Materials, box OV11]
Box 32
Barton's Candy Corporation, 1960-1964 and undated (1 item removed to Oversize Materials, box OV11)
Box 32
Better Vision Institute, 1948-1955 (1 item removed to Oversize Materials, box OV11)
Box 32
Bliss Fiberglas, 1963-1964
Box 32
Borden's, 1958-1959 (Items removed to Oversize Materials, box OV11)
Box 32
Brooklyn Museum Industrial Design Division, undated (1 item removed to Oversize Materials, box OV11)
Box 33
Burlington Industries, 1955
Box 33
Burma-Shave, 1965
Box 33
Chef Boy-Ar-Dee, 1959 (Items removed to Oversize Materials, box OV11)
Box 33
Clairol, 1964-1965
(2 folders; items removed to Oversize Materials, box OV11)
Box 33
Dennison, 1941-1950
Box 33
DeSoto cars, 1940 (Items removed to Oversize Materials, box OV12)
Box 33
Dorothy Gray, Your Dowry of Beauty, 1930
Box 33
DuPont, 1948-1958
Box 33
General Foods Kitchens, 1959
Box 33
Gimbels, 1969 and undated (Items removed to Oversize Materials, box OV10)
Box 33
Gourmet Foods, 1959
Box 33
Great Atlantic & Pacific Tea Company (A&P), 1931-1959 and undated (Items removed to Oversize Materials, box OV10)
Box 33
Hanes hosiery, 1955 and undated
Box 34
Hoffman Beverage Company, 1951
Box 34
Kellogg's, 1941 (Items removed to Oversize Materials, box OV10)
Box 34
Loft's Candy, 1957 (Items removed to Oversize Materials, box OV4)
Box 34
Martex ( The Magic Towel), 1961-1963
(2 folders; items removed to Oversize Materials, box OV10)
Box 34
Max Schling, Jr. (florist), 1964
Box 34
McCord Radiator and Manufacturing Company, 1933
Box 34
Moore-McCormack (Mooremack) Cruise Lines, 1958-1959
(3 folders)
Box 34
National Safety Council, 1947 and undated (Items removed to Oversize Materials, box OV12)
Box 34
Nazareth, 1949-1950 (Items removed to Oversize Materials, box OV10)
Box 34
[Nemo, undated, removed to Oversize Materials, box OV10]
Box 34
Norcross, 1958-1960
(2 folders; items removed to Oversize Materials, box OV12)
Box 34
Norsk, 1967-1968
(2 folders)
Box 35
Ohrbach's, 1958-1961
Box 35
Pabst Blue Ribbon, 1951
(2 folders)
Box 35
Seagram's, 1951
Box 35
Simmons Beautyrest, 1959 (Items removed to Oversize Materials, box OV12)
Box 35
Travelers Insurance Co., 1958-1959 (Items removed to Oversize Materials, box OV10)
Box 35
Tussy, 1958 and undated
Box 35
Wallachs, 1960-1973
Box 35
Wrigley, 1954 and undated (Items removed to Oversize Materials, box OV12)
Box 35
Assorted clients, 1957-1960 and undated

Advertising work comprising a single item or few items per client. Clients include Bristol-Myers, Goodyear, Kaiser Foil, Lipton, Listerine, St. Mary's blankets, Statler Hotels, Topton Rug Manufacturing Company, and Your Personal Chef.

Box 35

This subseries contains materials relating to Fishback's affiliations with various professional societies, as well as materials generated or collected for speaking engagements on advertising topics at other conferences.

Advertising Women of New York (AWNY), 1962-1974
(3 folders)
Box 35
Advertising Women of New York (AWNY), 1966
Box 36
American Gas Association, 1965

Includes materials from the 1965 convention of the American Gas Association in Miami Beach, Florida. Fishback was invited to the conference to deliver a speech, "Whose Side Am I On?" (the speech and speech preparation materials are located in the Speeches Subseries of the Writings Series). The American Gas Association contacted her to deliver this speech after hearing the speech at the 3rd Annual Consumer Conference, which was hosted by the Advertising Women of New York (AWNY) earlier that year.

(5 folders)
Box 36
Other Materials, 1931-1963

This folder contains a Fishback article that was reprinted in a convention program of the Advertising Club (1931); a letter regarding New York City's Tribute Dinner to Career Women, at which Fishback was the Guest of Honor; a 1954 issue of Independent Woman, the magazine of the National Federation of Business and Professional Women's Clubs, Inc.; a letter from Associated Writers and Producers; and correspondence with the Zonta Club of New York.

Box 36

This subseries contains materials related to the advertising agencies for which Fishback worked, general advertising correspondence, assorted advertising writings by other authors, and other materials pertaining to Fishback's advertising career.

Includes correspondence, some internal publications, and other administrative files relating to Fishback's work for advertising agencies. Materials related to specific advertising campaigns are located in the Client Files Subseries.

Cecil & Presbrey, 1941-1958 and undated
Box 36
Doyle Dane Bernbach, 1959-1961 and undated
Box 36
Warwick & Legler, 1951-1958
Box 36
Young & Rubicam, 1951-1959
Box 36

Correspondence, 1928-1972

Arranged chronologically.

Includes correspondence pertaining to Fishback's advertising career, but unassociated with any particular agencies or clients. Correspondence related to specific advertising agencies is located in the Advertising Agencies Subseries; correspondence related to specific advertising campaigns or clients is located in the Client Files Subseries.

1920-1972
(6 folders)
Box 37

Contains books by other authors on the subject of advertising. One book, Don Herold's Humor in Advertising, contains a contribution by Fishback. Some titles are signed by the authors.

Arranged alphabetically by book title.

100 Greatest Advertisements: Who Wrote Them and What they Did, 1949
Box 37
100 Greatest Advertisements: Who Wrote Them and What they Did, 2nd revised edition, 1959
Box 37
Confessions of an Advertising Man, 1963
Box 37
How to Get a Job and Win Success in Advertising, 1941
Box 37
Humor in Advertising and How to Make it Pay, 1962-1963

Fishback contributed to this compilation of humorous advertisements and writings about humor in advertising. The book is inscribed to Fishback from author Don Herold. A second folder contains book preparation materials. These materials comprise correspondence between Fishback and Herold, as well as Photostat copies of Macy's advertisements.

(2 folders)
Box 38
Television Commercial, 1954
Box 38

Other advertising-related materials collected by Fishback.

1960 Outdoor Annual, Outdoor Advertising Incorporated, 1960
Box 38
Brochures, 1926-1941
Box 38
Bureau of Advertising, An Experiment in Creativity, 1964-1965
Box 38
Clippings, 1954-1971 and undated (1 item removed to Oversize Materials, box OV12)
Box 38
Coca-Cola idea, 1950

Includes correspondence between Fishback and the Coca-Cola Company regarding an advertisement idea Fishback submitted to the company. A Photostat of the proposed advertisement is also included.

Box 38
[Heinz Ketchup proofs for Jewish-American publications, 1963, removed to Oversize Materials, box OV10]
Box 38
Notes and ideas, 1943-1966 and undated
Box 38
Press releases, 1945-1951 and undated
Box 38
Some Headline 'Don'ts' and 'Do's,' undated
Box 38
Writings by Fishback about advertising, 1932-1958 and undated
Box 38

Due to limitations of physical storage, box numbers of oversize materials do not necessarily run in sequence.

Biographical Data Subseries, 1931-1949
Box OV1
Correspondence Subseries, 1918-1960
Box OV2
Portland Press Herald Victory Edition, 15 August 1945
Box OV1
W. Somerset Maugham poem, Looking Back Part II, Show, 1962
Box OV2
Organizational Chart: Heaven, undated
Box OV2
Papa Gander, publication of Woman's Home Companion, 1937
Box OV2
General Correspondence, 1955-1972
Box OV2
General Correspondence, 1960
Box OV3
Poems, Not in McKay book
Box OV2
Proof and illustrations, undated
Box OV4
Cape Cod Compass project, 1964-1965
Box OV3
Dream Men of Fair Women collection galley proof, Stage, 1936
Box OV2
Illustrations for unnamed Woman's Day spread, circa 1962
Box OV1
King Features Syndicate proofs for Sunday Pictorial Review covers, 1952
Box OV2
Saturday Evening Post tear sheets, 1939-1940
Box OV2
Stalin's Happiest Subjects, This Week Magazine, 1949
Box OV2
Things my Mother Never Told Me, New York Times, supplement, A Better World through Electronics (advertisement), 1962
Box OV2
Underprivileged, Look, 1966
Box OV2
Assorted, 1930-1950 and undated
Box OV2
Beware the Ides of March galley proof, Mademoiselle, 1940 and undated
Box OV2
Published works, 1927-1959 and undated
Box OV1-OV3
Illustrations, undated
Box OV1
Proof, 1938
Box OV3
Scrapbook, 1929-1930
Box OV5
Blankets, towels, bedspreads, 1931 and undated
Box OV6
Costume Jewelry Department, undated
Box OV7
Furniture, undated
Box OV6
Gloves, undated
Box OV7
Good Foods/Groceries, 1932-1933 and undated
Box OV6
Housewares, undated
Box OV6
Infants' and Children's Departments, 1930-1932 and undated
Box OV6
Lingerie Department, undated
Box OV6
Luggage, 1927 and undated
Box OV6
Maids' uniforms, undated
Box OV6
Men's department, undated
Box OV6
Needlecraft and Notions Departments, 1932 and undated
Box OV6
Personal Shopping Service, undated
Box OV6
Place de l'opera, 1933
Box OV7
Wine and Liquor Store, undated
Box OV6
Photostat proofs, 1928-1939 and undated
Box OV7
Proofs, 1927-1941 and undated
Box OV7-OV9
Sketches for illustrations, 1943 and undated
Box OV9
Sketches for illustrations, 1947 and undated
Box OV8
Tear sheets, 1932-1948
Box OV8
Who's Who in Toyland booklet, undated
Box OV9
Christmas, 1930-1964 and undated
Box OV8
Diamonds, 1961-1967
Box OV8
Macy's Barnyard, undated
Box OV8
Macy's Information Clerk, undated
Box OV8
Thanksgiving Parade, 1942-1946 and undated
Box OV8
Correspondence, general, 1928-1966 and undated
Box OV9
Jack Strauss poem and David Yunich Christmas speech, 1961-1966
Box OV9
Sheet music, To Thee, O Macy's Proud and Strong, undated 1961-1966
Box OV9
Arrow, 1958-1959 and undated
Box OV10
Ballantine Beer, undated
Box OV11
Barton's Candy Corporation, 1960-1964 and undated
Box OV11
Better Vision Institute, 1948-1955 and undated
Box OV11
Borden's, 1958-1959
Box OV11
Brooklyn Museum Industrial Design Division, undated
Box OV11
Chef Boy-Ar-Dee, 1959
Box OV11
Clairol, 1964-1965 and undated
Box OV11
DeSoto cars, 1940 and undated
Box OV12
Gimbels, 1969 and undated
Box OV10
Great Atlantic & Pacific Tea Company (A&P), 1931-1959 and undated
Box OV10
Kellogg's, 1941
Box OV10
Loft's Candy, 1957
Box OV4
Martex (The Magic Towel), 1961-1962
Box OV10
National Safety Council, 1947 and undated
Box OV12
Nazareth, 1949-1950
Box OV10
Nemo, undated
Box OV10
Norcross, 1958-1960
Box OV12
Simmons Beautyrest, 1959
Box OV12
Travelers Insurance Co., 1958-1959
Box OV10
Wrigley, 1954 and undated
Box OV12
Clippings, 1954-1971 and undated
Box OV12
Heinz Ketchup proofs for Jewish-American publications, 1963
Box OV10

Historical Note

DateEvent(s)
1900 Mar. 10Born Margaret Fishback, Washington, D.C.
1917Graduated from Central High School (Washington, D.C.)
1921A.B. degree, Goucher College (Baltimore, Md.)
1921Teacher, English and History, Columbia Junior High School (Washington, D.C.)
1922Organizational Department, Tamblyn and Brown (New York, N.Y.)
1926-1930Divisional copywriter, R. H Macy & Co. (Macy’s)
1930-1942Institutional advertisement writer, Macy's
1932Published I Feel Better Now, Verses
1933Published Out of My Head
1935Published I Take It Back
1935 June 14Married Alberto Gastone Antolini, chief rug buyer, Macy's
1937Published One to a Customer: Collected Poems
1938Published Safe Conduct: When to Behave--And Why
1940Published Time for a Quick One
1940-1942Copy Chief, Macy's
1942 Jan. 25Son Anthony Frederick (Tony) Antolini born
1943-1947Wrote Woman-Talk column in Liberty magazine
1945Published Look Who's A Mother!
1948-1950Copywriter, Cecil & Presbrey
1951Copywriter, Warwick & Legler
1956Divorced Alberto Antolini
1958Copywriter, Young & Rubicam
1959 Oct. 1-1961Copywriter, Doyle Dane Bernbach
1963Published My Little Library: Dolls, Games, Rhymes
1963Published Poems Made Up to Take Out
1968Published The Animal Parade (translated from German)
1969Published A Child's Book of Natural History
1985 Sept. 25Died, Camden, Me.

Margaret Fishback Antolini was an advertising copywriter and author of light verse and prose. She was known for her wry, cynical attitudes towards domesticity, and her marriage to Alberto Gastone Antolini in 1935 prompted headlines such as "Sneerer at Love Engaged to Wed" ( The New York American, 17 April 1935). The couple had one son, Tony. Fishback lived in several New York City neighborhoods, settling in Murray Hill in 1941, where she would remain until at least 1976. She spent most summers in Thomaston, Maine.

Fishback contributed light verse and prose to a number of national publications, including Collier's, Cosmopolitan, Glamour, Good Housekeeping, Harper's Bazaar, Look, Mademoiselle, New York Times, Reader's Digest, Saturday Evening Post, and Woman's Day. She authored several compilations of light verse, an etiquette book called Safe Conduct: When to Behave--and Why, and two children's books. Common themes in Fishback's work include New York City, womanhood, marriage, and career. Fishback also frequently based her writings on stories and advertisements in newspapers. She published primarily under her maiden name, but also occasionally under her married name and the pseudonyms "Marne" and "Marnie."

Fishback was described in a 1932 New York newspaper article as "the highest-paid advertising woman in the world". In addition to her advertising work for Macy's and various advertising agencies, she also did extensive freelance work. Fishback contributed to advertising campaigns for Arrow Shirts, Borden's, Chef Boy-Ar-Dee, Clairol, DuPont, Gimbels, Great Atlantic & Pacific Tea Company (A&P), Hanes Hosiery, Martex, Norsk, Pabst Blue Ribbon, Seagram's, Simmons Beautyrest, and Wrigley, among several others. She was also a member of the professional society Advertising Women of New York (AWNY).

DateEvent(s)
1932I Feel Better Now, Verses
1933Out of My Head
1935I Take It Back
1937One to a Customer: Collected Poems
1938Safe Conduct: When to Behave--And Why
1940Time for a Quick One
1945Look Who's A Mother!
1963My Little Library: Dolls, Games, Rhymes
1963Poems Made Up to Take Out
1968The Animal Parade (translated from German)
1969A Child's Book of Natural History

Subject Headings

Related Material

Related Materials

Materials related to this collection may be found in other Hartman Center collections, including the Nan Findlow Papers, Rena Bartos Papers, Lucile Turnbach Platt Papers, Sidney A. Olson Papers, David B. McCall Papers, and Garrett Orr Papers.

Preferred Citation

[Identification of item], Margaret Fishback Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Margaret Fishback Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift from Anthony Antolini in 2005.

Processing Information

Processed by Angela McClendon and Stacy Lavin, March 2007

Encoded by Angela McClendon

Completed May 2007

Accession 2005-0015 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.