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<ead><eadheader audience="internal" countryencoding="iso3166-1" dateencoding="iso8601" langencoding="iso639-2" repositoryencoding="iso15511">

 <eadid countrycode="US" mainagencycode="ndd" publicid="-//David M. Rubenstein Rare Book &amp; Manuscript Library//TEXT (US::ndd::Carlton Foust Papers, 1959-2003 and undated)//EN" url="http://library.duke.edu/digitalcollections/rbmscl/foustcarlton/inv/">foustcarlton</eadid>
 <filedesc>
 <titlestmt>
 <titleproper>Carlton Foust Papers, 1959-2003 and undated
 <num>foustcarlton</num>
 </titleproper>
<author>Processed by: Richard Collier; machine-readable finding aid created by: Richard Collier</author>
 </titlestmt>
	<publicationstmt>

		<publisher>The John W. Hartman Center for Sales, Advertising &amp; Marketing History<lb/>David M. Rubenstein Rare Book &amp; Manuscript Library<lb/> Duke University <lb/> Durham, N.C., USA </publisher> 
		<p><date normal="2011" encodinganalog="date">(C) 2011</date> Duke University. All Rights Reserved.</p>
	</publicationstmt>

	<notestmt>
	<note><p>Aleph Number: <num type="aleph">003982335</num></p></note></notestmt>
 </filedesc>
 <profiledesc>
<creation>Machine-readable finding aid derived from XML authoring program.<lb/>
		<date>Date of source: April 2012</date><lb/>Processed by Richard Collier, April 2012; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book &amp; Manuscript Library, Duke University, <date>May 2012</date>

 
	</creation>
<langusage>Description is in
		<language langcode="eng">English</language>
<language langcode="spa"> Spanish</language>
<language langcode="ita"> Italian</language>
	</langusage>

	<descrules>Finding aid was prepared using 
		 <title>DACS</title> and local 
		 <title>Style Guide</title></descrules> 
 </profiledesc>
 </eadheader>
 <frontmatter>
<titlepage>
<titleproper>Inventory of the Carlton Foust Papers, <date type="span">1959-2003 and undated</date>
</titleproper>
<publisher>The John W. Hartman Center for Sales, Advertising &amp; Marketing History<lb/>David M. Rubenstein Rare Book &amp; Manuscript Library<lb/>Duke
		 University <lb/> Durham, North Carolina 27708-0185 USA </publisher>
<p><date normal="2011">(C) 2011</date> Duke University. All Rights Reserved.</p>
</titlepage>
</frontmatter>



 <archdesc level="collection" relatedencoding="MARC">
 <did>
<head>Descriptive Summary</head>
 
 <repository label="Repository">
 <corpname>David M. Rubenstein Rare Book &amp; Manuscript Library, Duke University</corpname>
 </repository>
 <origination label="Creator"><persname encodinganalog="100">Foust, Carlton. </persname></origination>
<unittitle label="Title" encodinganalog="245">Carlton Foust Papers, <unitdate normal="1959/2003" type="inclusive">1959-2003 and undated</unitdate>
</unittitle>

<langmaterial label="Language of Material" encodinganalog="546">Material in<language langcode="eng"> English </language>
<language langcode="spa"> Spanish </language>
<language langcode="ita"> Italian</language>
</langmaterial>

 <physdesc>
 
<extent unit="linear feet" encodinganalog="300">15.0 linear feet</extent><lb/> 
<extent unit="items">3000 items</extent>
 </physdesc>
 <unitdate normal="1959/2003" type="inclusive">1959-2003 and undated</unitdate>

<physloc label="Location">For current information on the location of
		 these materials, please consult the Library's online catalog.</physloc> 
<abstract label="Abstract" encodinganalog="545">Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton &amp; Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. </abstract>


<abstract encodinganalog="520">Collection spans the years 1959-2003 and contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor &amp; Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising &amp; Marketing History.</abstract>

 </did>
<descgrp type="admininfo">
<head>Administrative Information</head>

<accessrestrict encodinganalog="506">
<head>Access Restrictions</head>
<p>Collection is open for research.</p>
<p>However, original audiovisual materials are closed to research until use copies can be produced. Contact Research SErvices for more information.</p>
<p>In addition, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.</p>
<p>Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.</p>
<p>Please contact Research Services staff before visiting the David M. Rubenstein Rare Book &amp; Manuscript Library to use this collection.</p>
</accessrestrict>
 <userestrict encodinganalog="540">
<head>Copyright Notice</head>
 <p>The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book &amp; Manuscript Library.</p>
 </userestrict>
<prefercite> 
		 <head>Preferred Citation</head> 
		 <p>[Identification of item], Carlton Foust Papers, John W. Hartman Center for Sales, Advertising &amp; Marketing History, David M. Rubenstein Rare Book &amp; Manuscript Library, Duke University.</p> 
		</prefercite> 
<acqinfo encodinganalog="541">
 <head>Provenance</head>
 <p>The Carlton Foust Papers were received by the David M. Rubenstein Rare Book &amp; Manuscript Library as a gift in 2008.</p>
 </acqinfo>
 <processinfo>
 <head>Processing Information</head>
 <p>Processed by: Richard Collier, April 2012</p>
<p>Encoded by Richard Collier, May 2012</p>
 <p>Accessions described in this finding aid: 2008-0100</p>

<p>Descriptive sources and standards used to create this inventory: <title render="italic">DACS,</title> EAD, NCEAD guidelines, and local <title render="italic">Style Guide.</title></p>
<p>This finding aid is NCEAD compliant.</p>
</processinfo>
</descgrp>

<!--end of finding aid header-->


 <scopecontent>
 <head>Collection overview</head>
 <p>Collection spans the years 1959-2003 and contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor &amp; Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising &amp; Marketing History.</p>
 
 
 <arrangement>
 <head>Arrangement</head>
 <p>Arranged alphabetically into seven series: General Files; Account Files; Advertisements; New Business Files; Printed Material; Oversize Material; and Audiovisual Materials.</p>
 </arrangement>
 </scopecontent>
 <controlaccess>
<head>Subject Headings</head>
<p>These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.</p>
<list type="simple">
 <item><corpname source="lcsh" encodinganalog="610">J. Walter Thompson Company.</corpname></item>
 <item><corpname source="lcsh" encodinganalog="610">Kellogg Company.</corpname></item>
 <item><corpname source="lcsh" encodinganalog="610">Kraft Foods Company.</corpname></item>
 <item><corpname source="lcsh" encodinganalog="610">Procter &amp; Gamble Company.</corpname></item>
 <item><corpname source="lcsh" encodinganalog="610">The Coca-Cola Company.</corpname></item>
 <item><corpname source="lcsh" encodinganalog="610">Unilever (Firm).</corpname></item>
 <item><subject source="lcsh">Advertising agencies--Spain--History.</subject></item>
 <item><subject source="lcsh">Advertising agencies--United States--History.</subject></item>
 <item><subject source="lcsh" encodinganalog="650">Advertising executives.</subject></item>
 <item><subject source="lcsh" encodinganalog="650">Advertising--Latin America.</subject></item>
 <item><subject source="lcsh" encodinganalog="650">Advertising--Spain.</subject></item>
 <item><subject source="lcsh" encodinganalog="650">Alcoholic beverage industry.</subject></item>
 <item><genreform source="aat">Audiocassettes.</genreform></item>
 <item><genreform source="aat">Videocassettes.</genreform></item>
 <item><corpname source="lcsh" encodinganalog="610">John W. Hartman Center for Sales, Advertising &amp; Marketing History.</corpname></item>
</list>
 </controlaccess>
 <relatedmaterial>
 <head>Related Materials</head>
 <p>Related materials may be found in the following Hartman Center collections:</p>
 <p>
 <extref href="http://library.duke.edu/rubenstein/findingaids/dmbb/">D'Arcy Masius Benton &amp; Bowles Archives</extref></p>
 <p>
 <extref href="http://library.duke.edu/rubenstein/findingaids/jwtlondonofficerecords/">J. Walter Thompson Company. London Office Records</extref></p>
 <p>
 <extref href="http://library.duke.edu/rubenstein/findingaids/jwthatcher/">J. Walter Thompson Company. Edgar Hatcher Papers</extref></p>
 <p>
 <extref href="http://library.duke.edu/rubenstein/findingaids/jwtgutierrezvictor/">J. Walter Thompson Company. Victor Guttierez Papers</extref></p>
 <p>
 <extref href="http://library.duke.edu/rubenstein/findingaids/jwtpreschel/">J. Walter Thompson Company. W. Lee Preschel Papers</extref></p>
 <p>
 <extref href="http://library.duke.edu/rubenstein/findingaids/charleswhoyt/">Charles W. Company Records</extref></p>
 <p>
 <extref href="http://library.duke.edu/rubenstein/findingaids/federicogene/">Gene Federico Papers</extref></p>
 <p/>
 </relatedmaterial>


<dsc type="combined">

<head>Description of Collection</head>
<!-- Enter Container List Here -->

 <c01 level="series">
 <did>
 <unittitle id="s1">General Files, <unitdate>1959-1994 and undated</unitdate></unittitle>
 <physdesc>
 <extent>2 boxes</extent>
 </physdesc>
 
 </did>
 <c02>
 <did><container type="box">1</container>
 <unittitle>Binder--Branding, <unitdate>1982-1994</unitdate></unittitle>
 
 <physdesc>
 <extent>3 folders</extent>
 </physdesc>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Binder--Concept testing, <unitdate>1966-1983</unitdate></unittitle>
 
 <physdesc>
 <extent>4 folders</extent>
 </physdesc>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Binder--Media, <unitdate>1959-1983 and undated</unitdate></unittitle>
 
 <physdesc>
 <extent>3 folders</extent>
 </physdesc>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Binder--Promotions, <unitdate>1969-1985</unitdate></unittitle>
 
 
 </did>
 </c02>
 <c02>
 <did><container type="box">2</container>
 <unittitle>Binder--Promotions, 
 
 <unitdate>1969-1985</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Binder--Research, 
 
 
 <unitdate>1968-1985</unitdate></unittitle> <physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Binder--Sales, 
 
 
 <unitdate>circa 1960s</unitdate></unittitle><physdesc>
 <extent>3 folders</extent>
 </physdesc>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Brand-building workshop, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>JWT advertising research, 
 
 <unitdate>1980-1985 and undated</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Market research, 
 
 
 <unitdate>1985-1986</unitdate></unittitle> <physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Presentation: On Beyond Bite and Smile, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Slides, undated</unittitle>
 
 </did>
 </c02>
 </c01>
 <c01 level="series">
 <did>
 <unittitle id="s2">Account Files, 
 
 <unitdate normal="1970/1997" type="inclusive">1970-1997 and undated</unitdate></unittitle>
 <physdesc>
 <extent>5 boxes</extent>
 </physdesc>
 </did>
 <scopecontent>
 <head>Scope and Contents note</head>
 <p>Includes planning documents, research reports, brand guidelines, correspondence and other materials relating to the management of advertising account campaigns. Agencies represented include Benton &amp; Bowles (B&amp;B), J. Walter Thompson (JWT), and McCann-Erickson and their various offices and partnerships primarily in Spain, Germany and Latin America. Companies include Kellogg's, Kraft, and Procter &amp; Gamble. Arranged alphabetically by office and client name.</p>
 </scopecontent>
 <c02>
 <did><container type="box">3</container>
 <unittitle>Campaign themes and idea starters, undated</unittitle>
 
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Benton &amp; Bowles</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Champion International, 
 
 <unitdate>1972</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>General Foods--Carbonated candy (Pop Rocks, Space Dust) review, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>General Foods--Powdered beverage advertising presentation, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>General Foods--U.S. chicken coatings review, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Procter &amp; Gamble advertising guidelines, 
 
 <unitdate>1982</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Richardson Vick storyboards and cartoons, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Securities Industry Association, undated</unittitle>
 
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>B&amp;B Germany</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Procter &amp; Gamble E34 copy development program, 
 
 <unitdate>1982</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Procter &amp; Gamble storyboard and analysis, undated</unittitle>
 
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>B&amp;B Italy</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>REEMTSMA new product concepts (tobacco products), 
 
 <unitdate>1980</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>B&amp;B/Procter &amp; Gamble</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Account management, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Europe--Reports, 
 
 <unitdate>1987-1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Germany--Bounce, 
 
 <unitdate>1977-1982</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Germany--Briefing for Ralph Schilling, 
 
 <unitdate>1981</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Reports, 
 
 
 <unitdate>1972-1982</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>B&amp;B/REI (Germany)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Budget proposals, 
 
 <unitdate>1982-1983</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Creative review, 
 
 <unitdate>1982</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Clar&#237;n (Spain)</unittitle>
 </did>
 <c03>
 <did> <container type="box">4</container>
 <unittitle>Associaci&#243;n Nacional de Fabricantes de Cervexa (ANFACE), research, 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Coca-Cola Espa&#241;a--Fanta situation analysis, 
 
 
 <unitdate>1989-1990</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 <c03 level="subseries">
 <did>
 <unittitle>William Grant &amp; Sons</unittitle>
 </did>
 <c04>
 <did>
 <unittitle>Cardhu Malt, 
 
 <unitdate>1982-1993</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Glenfiddich, 
 
 <unitdate>1992-1993</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Glenfiddich direct mail, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Glenfiddich--Report on Spanish whiskey market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Grant's Whiskey, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>HIstorical booklet, marketing strategy, undated</unittitle>
 
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Miscellaneous, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c04>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Danis B&amp;B (Spain)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Photoboards, 
 
 <unitdate>1970-1979</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>J. Walter Thompson Company (JWT)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Barbara Wingate presentation to Sprint on service brands, 
 
 <unitdate>1995</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Jim Beam marketing plan, 
 
 
 <unitdate>1996</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 <c03 level="subseries">
 <did>
 <unittitle>Kellogg Company</unittitle>
 </did>
 <c04>
 <did> <container type="box">5</container>
 <unittitle>Account manager's guide, 
 
 <unitdate>1989</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Advertising agency relationship philosophy, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Brand equity, 
 
 <unitdate>1995</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Corn Flakes copy strategy, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Creative planning guide, 
 
 <unitdate>1989</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Private label study, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Product testing guidelines, 
 
 
 <unitdate>1983</unitdate></unittitle> <physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>The Switzerland market, undated</unittitle>
 
 </did>
 </c04>
 </c03>
 <c03>
 <did>
 <unittitle>Kraft, 
 
 <unitdate>1984-1995</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Strategic planning, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Unilever--Media systems development, undated</unittitle>
 
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT Barcelona</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Cinzano, 
 
 <unitdate>1985-1986</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Cinzano presentation, 
 
 <unitdate>1984</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>JWT/Kellogg (Latin America) communications strategy, 
 
 <unitdate>1996-1997</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT/Kraft (Spain)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>European Mid-Year Creative Review, 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did><container type="box">6</container>
 <unittitle>European Winter Creative Review, 
 
 
 <unitdate>1987</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Slides, undated</unittitle>
 
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>JWT Ltd. (Asia)--San Miguel Pale Pilsen strategy, 
 
 <unitdate>1995</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT London</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Allied Breweries/Skol presentation and advertising recommendations, 
 
 <unitdate>1985</unitdate></unittitle>
 </did>
 </c03>
 <c03 level="subseries">
 <did>
 <unittitle>Johnnie Walker Scotch</unittitle>
 </did>
 <c04>
 <did>
 <unittitle>Advertising proposals for Europe, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Company history booklet, undated</unittitle>
 
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Johnnie Walker Red Label, 
 
 <unitdate>1985-1986</unitdate></unittitle>
 </did>
 </c04>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT Madrid</unittitle>
 </did>
 <c03 level="subseries">
 <did>
 <unittitle>Johnnie Walker Scotch</unittitle>
 </did>
 <c04>
 <did>
 <unittitle>Johnnie Walker Red Label briefing and evaluation, 
 
 
 <unitdate>1988</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c04>
 <c04 level="subseries">
 <did>
 <unittitle>Research Business International Limited reports</unittitle>
 </did>
 <c05>
 <did>
 <unittitle>Johnnie Walker Red Label Concept Evaluation, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c05>
 <c05>
 <did>
 <unittitle>The Essence of Johnnie Walker, 
 
 
 <unitdate>1988</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c05>
 </c04>
 <c04>
 <did>
 <unittitle>United Distillers Group--Johnnie Walker European advertisng brief, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c04>
 </c03>
 <c03>
 <did>
 <unittitle>Scotch whiskey market in Spain, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT Mexico</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Kellogg, 
 
 
 <unitdate>1995</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 </c02>

<c02 level="subseries">
<did>
<unittitle>JWT/Unilever</unittitle>
</did>
<c03><did><unittitle>Beating the Superpower, presentation, undated</unittitle></did></c03>
<c03><did><unittitle>Media buying policy, <unitdate type="inclusive">1997</unitdate></unittitle></did></c03>
<c03><did><unittitle>Reorganization, <unitdate type="inclusive">1996</unitdate></unittitle></did></c03>

</c02>


 <c02 level="subseries">
 <did>
 <unittitle>JWT Venezuela</unittitle>
 </did>
 <c03>
 <did><container type="box">7</container>
 <unittitle>Kellogg new product development, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Kraft advertising, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Unilever media review, 
 
 
 <unitdate>1995</unitdate></unittitle> <physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>McCann-Erickson</unittitle>
 </did>
 <c03 level="subseries">
 <did>
 <unittitle>Coca-Cola</unittitle>
 </did>
 <c04>
 <did>
 <unittitle>Coke and food home market promotions, undated</unittitle>
 
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Music Strategy Guide, 
 
 <unitdate>1989</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>You Can't Beat the Feeling, undated</unittitle>
 
 </did>
 </c04>
 </c03>
 <c03>
 <did>
 <unittitle>Nestl&#233; communications conference, 
 
 <unitdate>1990</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>William Grant &amp; Sons--Glenfiddich in Spain parallel planning, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 </c01>
 <c01 level="series">
 <did>
 <unittitle id="s3">Advertisements, 
 
 <unitdate normal="1970/1995" type="inclusive">1970s-1995</unitdate></unittitle><physdesc>
 <extent>2 boxes</extent>
 </physdesc>
 </did>
 <scopecontent>
 <head>Scope and Contents note</head>
 <p>Primarily a clipping file of print advertisements and printed literature for a range of alcoholic beverages. Whiskey and especially Scotch are heavily represented. Arranged alphabetically by beverage.</p>
 </scopecontent>
 <c02>
 <did><container type="box">8</container>
 <unittitle>Beer, 
 
 
 <unitdate>1970-1994</unitdate></unittitle><physdesc>
 <extent>3 folders</extent>
 </physdesc>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Brandy and cognac, 
 
 
 <unitdate>1980s-1990s</unitdate></unittitle> <physdesc>
 <extent>3 folders</extent>
 </physdesc>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Cava, 
 
 <unitdate>1980s-1990s</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Champagne, Jerez, Anis, port, sherry, 
 
 
 <unitdate>1980s-1990s</unitdate></unittitle> <physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Gin, 
 
 <unitdate>1980s-1990s</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Liqueurs, bitters, aperitifs, vermouth, 
 
 <unitdate>1980-1995</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Vodka, rum, gin, 
 
 <unitdate>1980s-1990s</unitdate></unittitle><physdesc><extent>(2 folders)</extent></physdesc>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Whiskey</unittitle>
 </did>
 <c03 level="subseries">
 <did>
 <unittitle>Scotch</unittitle>
 </did>
 <c04>
 <did><container type="box">9</container>
 <unittitle>General, 
 
 
 <unitdate>1980s-1990s</unitdate></unittitle><physdesc>
 <extent>3 folders</extent>
 </physdesc>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Deluxe scotches, 
 
 <unitdate>1980s</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>J&amp;B, 
 
 
 <unitdate>1980s-1990s</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Johnnie Walker Red Label, 
 
 <unitdate>1980s</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Long John, 
 
 <unitdate>1980s</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Single-malt scotches, 
 
 <unitdate>1980s</unitdate></unittitle>
 </did>
 </c04>
 </c03>
 <c03>
 <did>
 <unittitle>Other whiskeys, 
 
 
 <unitdate>1980s-1990s</unitdate></unittitle><physdesc>
 <extent>3 folders</extent>
 </physdesc>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>Wine, 
 
 
 <unitdate>1980s</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c02>
 </c01>
 <c01 level="series">
 <did>
 <unittitle id="s4">New Business Files, 
 
 <unitdate normal="1972/1994" type="inclusive">1972-1994 and undated</unitdate></unittitle><physdesc>
 <extent>2 boxes</extent>
 </physdesc>
 </did>
 <scopecontent>
 <head>Scope and Contents note</head>
 <p>Includes new business pitch presentations, background research and correspondence relating to agency efforts to acquire new advertising accounts. Arranged by agency office and company name.</p>
 </scopecontent>
 <c02 level="subseries">
 <did>
 <unittitle>Benton &amp; Bowles</unittitle>
 </did>
 <c03>
 <did><container type="box">10</container>
 <unittitle>Block Drug new product development, 
 
 <unitdate>1972</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>New Business Seminar, 
 
 
 <unitdate>1980</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Clar&#237;n (Spain)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Beer articles, 
 
 
 <unitdate>1990-1994</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Cinnabar--En Mangas de Camisa, 
 
 <unitdate>1990</unitdate></unittitle>
 </did>
 </c03>
 <c03 level="subseries">
 <did>
 <unittitle>Coors</unittitle>
 </did>
 <c04>
 <did>
 <unittitle>Beer articles, 
 
 
 <unitdate>1990-1992</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Market research and presentation, 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c04>
 <c04>
 <did>
 <unittitle>Presentation, 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c04>
 </c03>
 <c03>
 <did>
 <unittitle>Laboratorios Liade/Boots Company, 
 
 <unitdate>1989</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Memos and miscellaneous, 
 
 <unitdate>1986-1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Polygram, 
 
 <unitdate>1992-1994</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>J. Walter Thompson Company</unittitle>
 </did>
 <c03>
 <did><container type="box">11</container>
 <unittitle>Kraft new product development, 
 
 <unitdate>1978-1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>New business support briefing and work plan, undated</unittitle>
 
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT Barcelona</unittitle>
 </did>
<c03><did><unittitle>New business plan, <unitdate>1986</unitdate></unittitle></did></c03>

 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT London</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Philips household appliances, 
 
 <unitdate>1986</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>RJR Nabisco, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>The Winner's Manual; or How to Roll Your Own New Business Presentation, 
 
 <unitdate>1981</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT Spain</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Pirelli, 
 
 <unitdate>1984-1985</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Scotch whiskey articles, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Scotch Whiskey Market in Spain, 
 
 <unitdate>1985-1993</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT Venezuela</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Study of alcoholic beverages and rum in Venezuela, 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Whyte &amp; MacKay--Overview of the Venezuelan spirits market, 
 
 <unitdate>1997</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>TBWA Spain</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>C&#244;te d'Or chocolates, 
 
 <unitdate>1984</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Gallina Blanca Purina, 
 
 <unitdate>1983</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Lilly Indiana (OTC analgesics), 
 
 <unitdate>1983</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Sterwin Espa&#241;ola (Panadol), 
 
 <unitdate>1983</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>Young &amp; Rubicam (Y&amp;R)</unittitle>
 </did>
<c03><did><unittitle>Joe's 70 Secrets for Winning New Business, <unitdate>1996</unitdate></unittitle></did></c03>

 </c02>
 </c01>
 <c01 level="series">
 <did>
 <unittitle id="s5">Printed Material, 
 
 <unitdate normal="1959/2003" type="inclusive">1959-2003 and undated</unitdate></unittitle><physdesc>
 <extent>9 boxes</extent>
 </physdesc>
 </did>
 <scopecontent>
 <head>Scope and Contents note</head>
 <p>Includes corporate brochures and booklets, periodical publications, research reports, writings and speeches. Arranged alphabetically by originating organization and title.</p>
 </scopecontent>
 <c02>
 <did><container type="box">12</container>
 <unittitle>Advertising Age--Account management workshop, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Al Ries/Jack Trout--Marketing Warfare, chapter 12, The Beer Wars, 
 
 <unitdate>1986</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>American Association of Advertising Agencies (AAAA)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Advertising Agencies, 
 
 <unitdate>1976</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Frederick Gamble--What Advertising Agencies Are, 
 
 <unitdate>1959</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>It Works!, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>John Monsarrat--The Case for the Full-Service Agency, 
 
 <unitdate>1971</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>The Advertising Business and Its Career Opportunities, 
 
 <unitdate>1961</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>The Value Side of Productivity, 
 
 <unitdate>1989</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Victor Bloede--The Full Service Advertising Agency, 
 
 <unitdate>1983</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>What Every Account Executive Should Know About... (pamphlet series), 
 
 <unitdate>1990-1994</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>American Business Press--It Pays to Advertise, 
 
 <unitdate>1991</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Asociaci&#243;n Espa&#241;ola de Agencias de Publicidad--brochures, 
 
 
 <unitdate>1980s</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Asociaci&#243;n Europea de Agencias de Publicidad--La Publicidad, undated</unittitle>
 
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Bates Worldwide--USP booklets, 
 
 <unitdate>1997 and undated</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>BBDO--booklets, 
 
 <unitdate>1982 and undated</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Benton &amp; Bowles (B&amp;B)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Al Hampel--Copy Crises and How to Avoid Them, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Al Hampel--Creative, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Al Hampel--It's Never Been Done Before..., 
 
 
 <unitdate>1977 and undated</unitdate></unittitle> <physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>B&amp;B Pocketpiece, 
 
 <unitdate>1980</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Charlie Blackmore speech, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Coupons, Samples or Sweepstakes?, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>DMB&amp;B Italy, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>International Copy Adaptation, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>It's Not Creative Unless It Sells, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Jim Tappen speech, 
 
 <unitdate>1977</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Profile of an Advertising Agency, 
 
 <unitdate>1982</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Profile of an International Advertising Agency, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did><container type="box">13</container>
 <unittitle>Training Manual, undated</unittitle>
 
 <physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Transnational Satellite Broadcasting in Europe, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Victor Bloede--Some Thoughts about Benton &amp; Bowles, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Victor Bloede speech to ANA, 
 
 <unitdate>1977</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>B&amp;B International--Brochure, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>B&amp;B Ltd.--Roo Meadows, They Consume Advertising Too, 
 
 <unitdate>1982</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Boston Consulting--Bruce Henderson, Why the (Smart) Rich Get Richer, 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>BRX Global--Brand Equity Systems, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Carvis Needham--Booklet, 
 
 <unitdate>circa 1984</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Center for Advertising Services (CAS)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Beer Promotions, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Charles Mittelstadt--Brand Franchise-Building, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>How Retailers Promote to Attract and Keep Customers, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Janet Jacquette--U.S. Cigarette Market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Jeremy Steinman--What's Ahead for the American Beer Industry in the 90s, 
 
 <unitdate>1990</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Joan Leake--U.S. Baked Goods Market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Joan Leake--U.S. Market for Side Dishes, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Joan Leake--U.S. Salty Snack Market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Joan Leake--U.S. Supermarkets, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>John Bergin--American Brewers' Dilemma: Flat Beer Advertising, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Linda Lagomarsino--U.S. Laundry Detergent Market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Margie Braimon--U.S. Beer Market, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Margie Rizika--Sports Marketing, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Margie Rizika--U.S. Amusement Parks, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Margie Rizika--U.S. Athletic Footwear Market, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Margie Rizika--U.S. Beer Market, 
 
 <unitdate>1992-1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Margie Rizika--U.S. Lottery Market, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Margie Rizika--U.S. Wine Market, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>McCollum Spielman--Comparative Advertising in the U.S., 
 
 <unitdate>1991</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Mona Doyle--Changing Relationships of Consumers and Brands, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Robin Feuerstein--U.S. Cough and Cold Remedies, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did> <container type="box">14</container>
 <unittitle>Robin Feuerstein--U.S. Facial Skin Care Market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Robin Feuerstein--U.S. Hand and Body Lotion Market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Robin Feuerstein--U.S. Shampoo and Conditioner Market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Robin Feuerstein--U.S. Toilet Soap Market, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Sharon Reinhack--U.S. Beverage Trends, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>Cinzano--various speeches, 
 
 <unitdate>1985</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Classic Malts Society--
 <title render="italic">Sl&#225;inte</title> newsletter, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Consumer Response Corporation--Concept Testing vol. 3, 
 
 <unitdate>1985</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Dancer Fitzgerald Sample--Booklets, 
 
 <unitdate>circa 1982</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Danis (Spain)--House advertisements, undated</unittitle>
 
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Danis B&amp;B (Spain)</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Brochure, 
 
 <unitdate>circa 1967</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>C&#243;mo Creamos para Tang una Nueva Categorio de Producto, undated</unittitle>
 
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Profile of a Spanish Advertising Agency (English and Spanish versions), 
 
 <unitdate>1978</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Quienes Somos, undated</unittitle>
 
 
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>Direccion General de Medios de Communicacion Social--C&#243;mo Contrar la Publicidad de una Forma Profesional y Eficaz, 
 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Domecq--Wine and brandy brochures, 
 
 <unitdate>1988 and undated</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Firestarter--20 Ways to Make a Better Presentation, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>FMRG (Spain)--Booklet, undated</unittitle>
 
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Foote Cone &amp; Belding--Booklets, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>General Foods Europe--Advertising Principles and Guidelines, 
 
 <unitdate>1979</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Google.com--Brochure and printout, 
 
 <unitdate>2003</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Grey Advertising--Booklets, 
 
 <unitdate>1984-1986</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Howard Morgens--Advertising from a Management Standpoint, 
 
 <unitdate>1960</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Interpublic--Philip Geier: Where Do We Go from Here?, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Jack Daniel Distillery--Small Batch Bourbon Collection mailing, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Johnnie Walker--Advertising postcards, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Johns Hopkins School of Public Health--How to Select and Work with an Advertising Agency, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Juego de la Compra (game), undated</unittitle>
 
 
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>J. Walter Thompson Company (JWT)</unittitle>
 </did>
 <c03>
 <did><container type="box">15</container>
 <unittitle>Account Manager's Handbook, undated</unittitle>
 
 </did>
 </c03>
<c03><did><unittitle>Advertising, recruitment brochure, undated</unittitle></did></c03>

 <c03>
 <did>
 <unittitle>Advertising Planning Methods, 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Advertising to Children, 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Banesco case history, 
 
 <unitdate>circa 1991</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Beating the Superpower (P&amp;G) presentation, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Burt Manning--Creating Maximum Bandwidth, 
 
 <unitdate>1995</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Buying--It's Not an Event, It's a System, 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Criteria for Selecting a Worldwide Agency, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Dan Seymour--Change and Challenge, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Denis Lanigan--What is Multinationality? Can It Be Cured?, 
 
 <unitdate>1983</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Eduardo Parra--Glosario Publicitario Espa&#241;ol-Ingl&#232;s/Ingl&#232;s-Espa&#241;ol, undated</unittitle>
 
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>El Manuel para Cuentos de JWT, 
 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>El Manuel para Medios de JWT, undated</unittitle>
 
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Guia para la Realizaci&#243;n de un 
 <emph render="doublequote">Spot</emph> Publicitario, undated</unittitle>
 
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>J. Walter Thompson, Advertising Agent, 
 
 <unitdate>1978</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did><container type="box">16</container>
 <unittitle>Kellogg's Brand Equity, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>La Guia para Investigacion de JWT, 
 
 
 <unitdate>circa 1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Looking Up at JWT (guide for dealing with superiors), 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Martin Sorrell presentation, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Oh.what//a.tangled.web//we.weave.net (guide to Internet use), 
 
 <unitdate>circa 1995</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>People Buy Brands, Not Products, 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Some Things We Have Learned About Managing a JWT Office, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>The Many Worlds of Sam Meek, 
 
 <unitdate>1981</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>The Thompson Way, 
 
 <unitdate>1987</unitdate></unittitle><physdesc><extent>(2 folders)</extent></physdesc>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Thompson Red Book (reissue), 
 
 <unitdate>1899</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Thompson Total Branding, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Total Branding case histories, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Worldwide Office Address List, 
 
 <unitdate>1995</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>JWT Detroit--FOB Detroit, 
 
 <unitdate>1966</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>JWT Europe--Lux brand strategy, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>JWT Hong Kong--T-Plans and Planning Cycle, 
 
 <unitdate>1985</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT/Kellogg</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Kellogg's Better Breakfast, undated</unittitle>
 
 <physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 <c03>
 <did><container type="box">17</container>
 <unittitle>Promotion Ideas, 
 
 
 <unitdate>1994-1995</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>JWT Korea--Unilever, In Pursuit of Excellence, 
 
 <unitdate>1995</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>JWT/Lever--What Should We Do about Fabric Care within Our Portfolio? (Fabric care exploratory), undated</unittitle>
 
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT London</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Acorn to Zapping (glossary), 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>An Approach to New Business, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Credentials Presentation for Smaller Clients, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Getting the Best, 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>I Hear What You Say..., 
 
 <unitdate>1972</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Issue--Marketing to Women, 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Jack Cronin--Future Trends in Advertising, 
 
 <unitdate>1985</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Jeremy Bullmore--Archimedes and the Efficacy of Prayer, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>John Maddel--Where Do Successful Brands Come From?, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Judy Lannon--Humanistic Advertising, 
 
 <unitdate>1983</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Lux Brand Development, 
 
 <unitdate>1990</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>The King Papers, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>JWT New York--A Guide to the JWT T-Plan, 
 
 <unitdate>1978</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>JWT Online--Slow Traffic Keep Right (Internet glossary), 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT Spain</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>El Mercado y Nuestros Anuncios, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Historia Incompleta de Slogans, Lemas, etc., 
 
 <unitdate>1980</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Jaime S&#225;inz de la Maza--&#191;C&#243;mo Preparamos la Publicidad de Ma&#241;ana?, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Julian Bravo--En Defensa de la Publicidad, 
 
 <unitdate>1977</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Julian Bravo--J. Walter Thompson Espa&#241;a de 1927 a 1936, 
 
 <unitdate>1985</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Julian Bravo--Reflexiones sobre Nuestra Oficio Publicitario, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>JWT Espa&#241;a, 
 
 <unitdate>1979</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>La Casa de Herramientos, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did><container type="box">18</container>
 <unittitle>Las Nuevas Palabras de la Publicidad y la Tecnologia, 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Review of Spanish Whiskey Market, 
 
 <unitdate>circa 1992</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>JWT/Unilever</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Detergents 101, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Media Systems, undated</unittitle>
 
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>JWT West, 
 <title render="italic">Change</title> newsletter, 
 
 <unitdate>1995-1996</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Kraft Jacobs Suchard--Best Practices in Advertising Development, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Leo Burnett--Booklets, 
 
 <unitdate>1981</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Longman-Moran--William Moran, Conceptual Framework for Brand Equity Measurement and Management, 
 
 <unitdate>1993</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Maxwell Dane (DDB)--15%: Fact or Fiction?, 
 
 <unitdate>1966</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>McCann-Erickson</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>A Brand Is a Curious Beast, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>A World of Difference, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Marcio Moreira--What Does a Creative Director Do, Anyway?, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Robert James--The Pendulum Must Swing Back!, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>The Beer Market in Spain, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>World; La Raz&#243;n y la Pasi&#243;n, undated</unittitle>
 
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>Messel--Peter Miller, The Outlook for Diamonds, 
 
 <unitdate>1987</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Metra/Seis</unittitle>
 </did>
 <c03>
 <did>
 <unittitle>Beer study, 
 
 <unitdate>1990</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>European beer study--Spain, 
 
 
 <unitdate>1989-1990</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c03>
 <c03>
 <did><container type="box">19</container>
 <unittitle>General Foods/Chicle study, 
 
 <unitdate>1976</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 <c02>
 <did>
 <unittitle>MKT (Marketing Telefonico)--Su Guia de Marketing Telefonico, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Needham Harper--Paul Harper, A Word or Two about Advertising, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Needham International--Pamphlet, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Nestl&#233;--Camillo Pagano, Corporate Perspective, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Newspaper Association of America--Advertising Pocket Guide, undate</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>N.W. Ayer--Ayer Plan, Strategic Planning for Human Contact, 
 
 <unitdate>1981</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Odec--Tables on Beer Consumption in Spain, 
 
 <unitdate>1992</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Ogilvy &amp; Mather--Booklets, 
 
 <unitdate>circa 1983</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>PACT--Positioning Advertising Copy Testing, 
 
 <unitdate>1982</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Peter Rogen and Associates--Effective Presentation Skills, 
 
 <unitdate>1984</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Philip Fitzell/Charles Mittelstadt--The Growing Power of Private Labels, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Quest and Associates--Relationship Marketing; What Is the Future of Advertising; Understanding the MTV Generation; NIghtmare on Main Street (private label brands), 
 
 <unitdate>1992-1993</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Recipe cards, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Saab--Graphic Guidelines, 
 
 <unitdate>1990</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>SSC&amp;B Lintas--Booklet,undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Scotch whiskey miscellaneous brochures, 
 
 <unitdate>1986 and undated</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>SPEA--Training Manual, 
 
 
 <unitdate>1968-1969</unitdate></unittitle><physdesc>
 <extent>2 folders</extent>
 </physdesc>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Stephen Fossler Company--Guide to Planning and Promoting Your Business Anniversary, 
 
 <unitdate>1999</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>TBWA--Booklets, 
 
 <unitdate>1982</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>True North Communications--Booklet, 
 
 <unitdate>1995</unitdate></unittitle>
 </did>
 </c02>
 <c02 level="subseries">
 <did>
 <unittitle>Unilever</unittitle>
 </did>
 <c03>
 <did><container type="box">20</container>
 <unittitle>Good Advertising Practice, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Shaping for Outstanding Performance, undated</unittitle>
 
 </did>
 </c03>
 </c02>

 <c02 level="subseries">
 <did>
 <unittitle>Various</unittitle>
 </did>
 <c03>
 <did> 
 <unittitle>Account planning, 
 
 <unitdate>1982-1988</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Agency compensation articles, 
 
 <unitdate>1964-1988</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Agency evaluation guidelines, 
 
 <unitdate>1974-1994</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Case histories--Dawn, Pledge, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Corporate Advertising, 
 
 <unitdate>1985 and undated</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>New product development, 
 
 <unitdate>1972-2003</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Personnel issues: Hiring and evaluation, 
 
 <unitdate>1976-1979 and undated</unitdate></unittitle>
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>Transnational advertising agencies, undated</unittitle>
 
 </did>
 </c03>
 <c03>
 <did>
 <unittitle>World Brands, 
 
 <unitdate>1985-1986</unitdate></unittitle>
 </did>
 </c03>
 </c02>
 
 <c02>
 <did>
 <unittitle>Wall Street Journal--Why Advertise?, 
 
 <unitdate>1991</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Wood Brigale--The Instrument of Advertising, 
 
 <unitdate>1978</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>WPP--World Ownership Plan, 
 
 <unitdate>1997</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Yellowhammer Advertising--Booklets, 
 
 <unitdate>circa 1989</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Young &amp; Rubicam (Y&amp;R)--Booklet, 
 
 <unitdate>1981</unitdate></unittitle>
 </did>
 </c02>
 </c01>
 <c01 level="series">
 <did>
 <unittitle id="s6">Oversize Materials</unittitle><physdesc><extent>(3 boxes)</extent></physdesc>
 </did>
 
 <c02>
 <did><container type="box">21</container>
 <unittitle>Account Files: JWT/Kraft concept advertisements, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Printed Material: Asociacion Equatoriana de Agencias de Publicidad--Tres Decadas de la Publicidad en el Equador, 
 
 <unitdate>1996</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Printed Material: Backer Spielvogel Bates--Booklet, undated</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Printed Material: BBDO 1891, 100th anniversary booklet, 
 
 <unitdate>1991</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Printed Material: Grey Advertising--Booklet, 
 
 <unitdate>circa 1981</unitdate></unittitle>
 </did>
 </c02>
 
 <c02>
 <did><container type="box">22</container>
 <unittitle>Printed Material: Anuncios (Spain)--Ranking de Agencias '93, 
 
 <unitdate>1994</unitdate></unittitle>
 </did>
 </c02>
 
 <c02>
 <did>
 <unittitle>Printed Material: Daniel Solana--Creatas y Ejecutas: Storieta Board de una Agencia de Publicidad (comic book), 
 
 <unitdate>1989</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Printed Material: Gebr&#252;der Jllert Gmbh--Jllbert Etiketten: Die Vorbildliche Flaschenausstattung (book of wine labels), 
 
 <unitdate>circa 1952</unitdate></unittitle>
 </did>
 </c02>
 
 <c02>
 <did>
 <unittitle>Printed Material: JWT/Kraft--Veinte A&#241;os in Espa&#241;a, 
 
 <unitdate>1988</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Printed Material: JWT Venezuela--House advertisement, 
 
 <unitdate>1964</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did><container type="box">23</container>
 <unittitle>Account files--Benton &amp; Bowles, S.C. Johnson Glade animation frame and storyboard, 
 
 <unitdate>1971</unitdate></unittitle>
 </did>
 </c02> 
<c02>
 <did>
 <unittitle>Advertisements: Simmenthal (Tonno, Brodo Tanto Gusto); REEMTSMA R6 (tobacco product), 
 
 <unitdate>1973 and undated</unitdate></unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>B&amp;B Italy, staff photograph, undated</unittitle>
 
 </did>
 </c02>
 
 </c01>
 <c01 level="series">
 <did>
 <unittitle id="s7">Audiovisual Materials</unittitle><physdesc><extent>(1 box)</extent></physdesc>
 </did>
 <accessrestrict>
 <head>Access Restrictions</head>
 <p>Original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for further information.</p>
 </accessrestrict>
 <c02>
 <did><container type="box">24</container>
 <unittitle>Anuncios de Estudiantes. Undated. Audiocassette. TRT: 60:00.</unittitle>
 
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Benton &amp; Bowles--S.C. Johnson Bravo floor wax: Clean Floor. 1970. Audio reel. TRT: 4:00. (2 reels)</unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Clar&#237;n (Spain)--Estudiantes. Undated. Audiocassette. TRT: 1:40.</unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Close Up. Undated. Audiocassette. TRT: 60:00.</unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Danis B&amp;B--Agrupaci&#243;n Aseguradores de Vida: Unete a la Gente Segura. 1978. 7" vinyl record. TRT: 6:30.</unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>JWT Atlanta--United States Marine Corps: Sword, Knight, Chess. 1995. Umatic. TRT: 1:30</unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>JWT Chicago--Kellogg's Sales Meeting, Leadership as an Attitude. USMC compliation: Power, Warriors, Most Powerful Weapon, Globe, Chess, Knight, Always. 1995. Umatic NTSC. TRT: 4:00.</unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>JWT London--Lux compilation reel. 1995. Umatic NTSC. TRT: 30:00.</unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>Skytel: Se&#241;ales, Encima, Mensajes. Undated. Audiocassette. TRT: 60:00.</unittitle>
 </did>
 </c02>
 <c02>
 <did>
 <unittitle>TBWA--St. Louis Blues. 1983. Audiocassette. TRT: 30:00.</unittitle>
 </did>
 </c02>
 </c01>
 </dsc>
 </archdesc>
</ead>
