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Guide to the Carlton Foust Papers, 1959-2003 and undated

Abstract

Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Title
Carlton Foust papers
Creator
Foust, Carlton
Extent
15.0 linear feet
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
Materials in English, Spanish and Italian.

Collection Overview

Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Original audiovisual materials are closed to research until a use copy can be produced. Contact Research Services for further information.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Binder--Branding,, 1982-1994
(3.0 folders)
Box 1
Binder--Concept testing,, 1966-1983
(4.0 folders)
Box 1
Binder--Media,, 1959-1983 and undated
(3.0 folders)
Box 1
Binder--Promotions,, 1969-1985
Box 1
Binder--Promotions,, 1969-1985
Box 2
Binder--Research,, 1968-1985
(2.0 folders)
Box 2
Binder--Sales,, circa 1960s
(3.0 folders)
Box 2
Brand-building workshop,, 1992
Box 2
JWT advertising research,, 1980-1985 and undated
Box 2
Market research,, 1985-1986
(2.0 folders)
Box 2
Presentation: On Beyond Bite and Smile, undated
Box 2
Slides, undated
Box 2

Account Files, 1970-1997 and undated

5.0 boxes

Includes planning documents, research reports, brand guidelines, correspondence and other materials relating to the management of advertising account campaigns. Agencies represented include Benton & Bowles (B&B), J. Walter Thompson (JWT), and McCann-Erickson and their various offices and partnerships primarily in Spain, Germany and Latin America. Companies include Kellogg's, Kraft, and Procter & Gamble. Arranged alphabetically by office and client name.

Campaign themes and idea starters, undated
Box 3
Champion International,, 1972
Box 3
General Foods--Carbonated candy (Pop Rocks, Space Dust) review, undated
Box 3
General Foods--Powdered beverage advertising presentation, undated
Box 3
General Foods--U.S. chicken coatings review, undated
Box 3
Procter & Gamble advertising guidelines,, 1982
Box 3
Richardson Vick storyboards and cartoons, undated
Box 3
Securities Industry Association, undated
Box 3
Procter & Gamble E34 copy development program,, 1982
Box 3
Procter & Gamble storyboard and analysis, undated
Box 3
REEMTSMA new product concepts (tobacco products),, 1980
Box 3
Account management, undated
Box 3
Europe--Reports,, 1987-1993
Box 3
Germany--Bounce,, 1977-1982
Box 3
Germany--Briefing for Ralph Schilling,, 1981
Box 3
Reports,, 1972-1982
(2.0 folders)
Box 3
Budget proposals,, 1982-1983
Box 3
Creative review,, 1982
Box 3
Associación Nacional de Fabricantes de Cervexa (ANFACE), research,, 1994
Box 4
Coca-Cola España--Fanta situation analysis,, 1989-1990
(2.0 folders)
Box 4
Cardhu Malt,, 1982-1993
Box 4
Glenfiddich,, 1992-1993
Box 4
Glenfiddich direct mail,, 1993
Box 4
Glenfiddich--Report on Spanish whiskey market,, 1993
Box 4
Grant's Whiskey,, 1993
Box 4
HIstorical booklet, marketing strategy, undated
Box 4
Miscellaneous,, 1993
Box 4
Photoboards,, 1970-1979
Box 4
Barbara Wingate presentation to Sprint on service brands,, 1995
Box 4
Jim Beam marketing plan,, 1996
(2.0 folders)
Box 4
Account manager's guide,, 1989
Box 5
Advertising agency relationship philosophy,, 1992
Box 5
Brand equity,, 1995
Box 5
Corn Flakes copy strategy,, 1996
Box 5
Creative planning guide,, 1989
Box 5
Private label study,, 1996
Box 5
Product testing guidelines,, 1983
(2.0 folders)
Box 5
The Switzerland market, undated
Box 5
Kraft,, 1984-1995
Box 5
Strategic planning,, 1996
Box 5
Unilever--Media systems development, undated
Box 5
Cinzano,, 1985-1986
Box 5
Cinzano presentation,, 1984
Box 5
JWT/Kellogg (Latin America) communications strategy,, 1996-1997
Box 5
European Mid-Year Creative Review,, 1987
Box 5
European Winter Creative Review,, 1987
(2.0 folders)
Box 6
Slides, undated
Box 6
JWT Ltd. (Asia)--San Miguel Pale Pilsen strategy,, 1995
Box 6
Allied Breweries/Skol presentation and advertising recommendations,, 1985
Box 6
Advertising proposals for Europe,, 1988
Box 6
Company history booklet, undated
Box 6
Johnnie Walker Red Label,, 1985-1986
Box 6
Johnnie Walker Red Label briefing and evaluation,, 1988
(2.0 folders)
Box 6
Johnnie Walker Red Label Concept Evaluation,, 1988
Box 6
The Essence of Johnnie Walker,, 1988
(2.0 folders)
Box 6
United Distillers Group--Johnnie Walker European advertisng brief,, 1988
Box 6
Scotch whiskey market in Spain,, 1988
Box 6
Kellogg,, 1995
(2.0 folders)
Box 6
Kellogg new product development,, 1996
Box 6
Kraft advertising,, 1996
Box 7
Unilever media review,, 1995
(2.0 folders)
Box 7
Coke and food home market promotions, undated
Box 7
Music Strategy Guide,, 1989
Box 7
You Can't Beat the Feeling, undated
Box 7
Nestlé communications conference,, 1990
Box 7
William Grant & Sons--Glenfiddich in Spain parallel planning,, 1993
Box 7

Advertisements, 1970s-1995

2.0 boxes

Primarily a clipping file of print advertisements and printed literature for a range of alcoholic beverages. Whiskey and especially Scotch are heavily represented. Arranged alphabetically by beverage.

Beer,, 1970-1994
(3.0 folders)
Box 8
Brandy and cognac,, 1980s-1990s
(3.0 folders)
Box 8
Cava,, 1980s-1990s
Box 8
Champagne, Jerez, Anis, port, sherry,, 1980s-1990s
(2.0 folders)
Box 8
Gin,, 1980s-1990s
Box 8
Liqueurs, bitters, aperitifs, vermouth,, 1980-1995
Box 8
Vodka, rum, gin,, 1980s-1990s
Box 8
General,, 1980s-1990s
(3.0 folders)
Box 9
Deluxe scotches,, 1980s
Box 9
J&B,, 1980s-1990s
(2.0 folders)
Box 9
Johnnie Walker Red Label,, 1980s
Box 9
Long John,, 1980s
Box 9
Single-malt scotches,, 1980s
Box 9
Other whiskeys,, 1980s-1990s
(3.0 folders)
Box 9
Wine,, 1980s
(2.0 folders)
Box 9

New Business Files, 1972-1994 and undated

2.0 boxes

Includes new business pitch presentations, background research and correspondence relating to agency efforts to acquire new advertising accounts. Arranged by agency office and company name.

Block Drug new product development,, 1972
Box 10
New Business Seminar,, 1980
(2.0 folders)
Box 10
Beer articles,, 1990-1994
(2.0 folders)
Box 10
Cinnabar--En Mangas de Camisa,, 1990
Box 10
Beer articles,, 1990-1992
(2.0 folders)
Box 10
Market research and presentation,, 1994
Box 10
Presentation,, 1994
Box 10
Laboratorios Liade/Boots Company,, 1989
Box 10
Memos and miscellaneous,, 1986-1993
Box 10
Polygram,, 1992-1994
Box 10
Kraft new product development,, 1978-1993
Box 11
New business support briefing and work plan, undated
Box 11
JWT Barcelona--New business plan,, 1986
Box 11
Philips household appliances,, 1986
Box 11
RJR Nabisco,, 1988
Box 11
The Winner's Manual; or How to Roll Your Own New Business Presentation,, 1981
Box 11
Pirelli,, 1984-1985
Box 11
Scotch whiskey articles,, 1993
Box 11
Scotch Whiskey Market in Spain,, 1985-1993
Box 11
Study of alcoholic beverages and rum in Venezuela,, 1994
Box 11
Whyte & MacKay--Overview of the Venezuelan spirits market,, 1997
Box 11
Côte d'Or chocolates,, 1984
Box 11
Gallina Blanca Purina,, 1983
Box 11
Lilly Indiana (OTC analgesics),, 1983
Box 11
Sterwin Española (Panadol),, 1983
Box 11
Young & Rubicam (Y&R)--Joe's 70 Secrets for Winning New Business,, 1996
Box 11

Printed Material, 1959-2003 and undated

9.0 boxes

Includes corporate brochures and booklets, periodical publications, research reports, writings and speeches. Arranged alphabetically by originating organization and title.

Advertising Age--Account management workshop, undated
Box 12
Al Ries/Jack Trout--Marketing Warfare, chapter 12, The Beer Wars,, 1986
Box 12
Advertising Agencies,, 1976
Box 12
Frederick Gamble--What Advertising Agencies Are,, 1959
Box 12
It Works!,, 1992
Box 12
John Monsarrat--The Case for the Full-Service Agency,, 1971
Box 12
The Advertising Business and Its Career Opportunities,, 1961
Box 12
The Value Side of Productivity,, 1989
Box 12
Victor Bloede--The Full Service Advertising Agency,, 1983
Box 12
What Every Account Executive Should Know About... (pamphlet series),, 1990-1994
Box 12
American Business Press--It Pays to Advertise,, 1991
Box 12
Asociación Española de Agencias de Publicidad--brochures,, 1980s
Box 12
Asociación Europea de Agencias de Publicidad--La Publicidad, undated
Box 12
Bates Worldwide--USP booklets,, 1997 and undated
Box 12
BBDO--booklets,, 1982 and undated
Box 12
Al Hampel--Copy Crises and How to Avoid Them, undated
Box 12
Al Hampel--Creative, undated
Box 12
Al Hampel--It's Never Been Done Before...,, 1977 and undated
(2.0 folders)
Box 12
B&B Pocketpiece,, 1980
Box 12
Charlie Blackmore speech, undated
Box 12
Coupons, Samples or Sweepstakes?, undated
Box 12
DMB&B Italy, undated
Box 12
International Copy Adaptation, undated
Box 12
It's Not Creative Unless It Sells, undated
Box 12
Jim Tappen speech,, 1977
Box 12
Profile of an Advertising Agency,, 1982
Box 12
Profile of an International Advertising Agency, undated
Box 12
Training Manual, undated
(2.0 folders)
Box 13
Transnational Satellite Broadcasting in Europe, undated
Box 13
Victor Bloede--Some Thoughts about Benton & Bowles, undated
Box 13
Victor Bloede speech to ANA,, 1977
Box 13
B&B International--Brochure, undated
Box 13
B&B Ltd.--Roo Meadows, They Consume Advertising Too,, 1982
Box 13
Boston Consulting--Bruce Henderson, Why the (Smart) Rich Get Richer,, 1994
Box 13
BRX Global--Brand Equity Systems, undated
Box 13
Carvis Needham--Booklet,, circa 1984
Box 13
Beer Promotions,, 1993
Box 13
Charles Mittelstadt--Brand Franchise-Building,, 1993
Box 13
How Retailers Promote to Attract and Keep Customers,, 1993
Box 13
Janet Jacquette--U.S. Cigarette Market,, 1993
Box 13
Jeremy Steinman--What's Ahead for the American Beer Industry in the 90s,, 1990
Box 13
Joan Leake--U.S. Baked Goods Market,, 1993
Box 13
Joan Leake--U.S. Market for Side Dishes,, 1992
Box 13
Joan Leake--U.S. Salty Snack Market,, 1993
Box 13
Joan Leake--U.S. Supermarkets,, 1993
Box 13
John Bergin--American Brewers' Dilemma: Flat Beer Advertising, undated
Box 13
Linda Lagomarsino--U.S. Laundry Detergent Market,, 1993
Box 13
Margie Braimon--U.S. Beer Market,, 1992
Box 13
Margie Rizika--Sports Marketing,, 1993
Box 13
Margie Rizika--U.S. Amusement Parks,, 1993
Box 13
Margie Rizika--U.S. Athletic Footwear Market,, 1992
Box 13
Margie Rizika--U.S. Beer Market,, 1992-1993
Box 13
Margie Rizika--U.S. Lottery Market,, 1992
Box 13
Margie Rizika--U.S. Wine Market,, 1992
Box 13
McCollum Spielman--Comparative Advertising in the U.S.,, 1991
Box 13
Mona Doyle--Changing Relationships of Consumers and Brands,, 1993
Box 13
Robin Feuerstein--U.S. Cough and Cold Remedies,, 1992
Box 13
Robin Feuerstein--U.S. Facial Skin Care Market,, 1993
Box 14
Robin Feuerstein--U.S. Hand and Body Lotion Market,, 1993
Box 14
Robin Feuerstein--U.S. Shampoo and Conditioner Market,, 1993
Box 14
Robin Feuerstein--U.S. Toilet Soap Market,, 1993
Box 14
Sharon Reinhack--U.S. Beverage Trends,, 1992
Box 14
Cinzano--various speeches,, 1985
Box 14
Classic Malts Society-- Sláinte newsletter, undated
Box 14
Consumer Response Corporation--Concept Testing vol. 3,, 1985
Box 14
Dancer Fitzgerald Sample--Booklets,, circa 1982
Box 14
Danis (Spain)--House advertisements, undated
Box 14
Brochure,, circa 1967
Box 14
Cómo Creamos para Tang una Nueva Categorio de Producto, undated
Box 14
Profile of a Spanish Advertising Agency (English and Spanish versions),, 1978
Box 14
Quienes Somos, undated
Box 14
Direccion General de Medios de Communicacion Social--Cómo Contrar la Publicidad de una Forma Profesional y Eficaz,, 1987
Box 14
Domecq--Wine and brandy brochures,, 1988 and undated
Box 14
Firestarter--20 Ways to Make a Better Presentation, undated
Box 14
FMRG (Spain)--Booklet, undated
Box 14
Foote Cone & Belding--Booklets, undated
Box 14
General Foods Europe--Advertising Principles and Guidelines,, 1979
Box 14
Google.com--Brochure and printout,, 2003
Box 14
Grey Advertising--Booklets,, 1984-1986
Box 14
Howard Morgens--Advertising from a Management Standpoint,, 1960
Box 14
Interpublic--Philip Geier: Where Do We Go from Here?,, 1992
Box 14
Jack Daniel Distillery--Small Batch Bourbon Collection mailing,, 1992
Box 14
Johnnie Walker--Advertising postcards, undated
Box 14
Johns Hopkins School of Public Health--How to Select and Work with an Advertising Agency,, 1996
Box 14
Juego de la Compra (game), undated
Box 14
Account Manager's Handbook, undated
Box 15
Advertising Planning Methods,, 1987
Box 15
Advertising to Children,, 1987
Box 15
Banesco case history,, circa 1991
Box 15
Beating the Superpower (P&G) presentation, undated
Box 15
Burt Manning--Creating Maximum Bandwidth,, 1995
Box 15
Buying--It's Not an Event, It's a System,, 1994
Box 15
Criteria for Selecting a Worldwide Agency, undated
Box 15
Dan Seymour--Change and Challenge, undated
Box 15
Denis Lanigan--What is Multinationality? Can It Be Cured?,, 1983
Box 15
Eduardo Parra--Glosario Publicitario Español-Inglès/Inglès-Español, undated
Box 15
El Manuel para Cuentos de JWT,, 1987
Box 15
El Manuel para Medios de JWT, undated
Box 15
Guia para la Realización de un Spot Publicitario, undated
Box 15
J. Walter Thompson, Advertising Agent,, 1978
Box 15
Kellogg's Brand Equity, undated
Box 16
La Guia para Investigacion de JWT,, circa 1987
Box 16
Looking Up at JWT (guide for dealing with superiors),, 1992
Box 16
Martin Sorrell presentation,, 1996
Box 16
Oh.what//a.tangled.web//we.weave.net (guide to Internet use),, circa 1995
Box 16
People Buy Brands, Not Products,, 1994
Box 16
Some Things We Have Learned About Managing a JWT Office, undated
Box 16
The Many Worlds of Sam Meek,, 1981
Box 16
The Thompson Way,, 1987
Box 16
Thompson Red Book (reissue),, 1899
Box 16
Thompson Total Branding,, 1996
Box 16
Total Branding case histories, undated
Box 16
Worldwide Office Address List,, 1995
Box 16
JWT Detroit--FOB Detroit,, 1966
Box 16
JWT Europe--Lux brand strategy,, 1992
Box 16
JWT Hong Kong--T-Plans and Planning Cycle,, 1985
Box 16
Kellogg's Better Breakfast, undated
(2.0 folders)
Box 16
Promotion Ideas,, 1994-1995
(2.0 folders)
Box 17
JWT Korea--Unilever, In Pursuit of Excellence,, 1995
Box 17
JWT/Lever--What Should We Do about Fabric Care within Our Portfolio? (Fabric care exploratory), undated
Box 17
Acorn to Zapping (glossary),, 1987
Box 17
An Approach to New Business,, 1988
Box 17
Credentials Presentation for Smaller Clients,, 1988
Box 17
Getting the Best,, 1987
Box 17
I Hear What You Say...,, 1972
Box 17
Issue--Marketing to Women,, 1987
Box 17
Jack Cronin--Future Trends in Advertising,, 1985
Box 17
Jeremy Bullmore--Archimedes and the Efficacy of Prayer, undated
Box 17
John Maddel--Where Do Successful Brands Come From?, undated
Box 17
Judy Lannon--Humanistic Advertising,, 1983
Box 17
Lux Brand Development,, 1990
Box 17
The King Papers,, 1988
Box 17
JWT New York--A Guide to the JWT T-Plan,, 1978
Box 17
JWT Online--Slow Traffic Keep Right (Internet glossary),, 1994
Box 17
El Mercado y Nuestros Anuncios, undated
Box 17
Historia Incompleta de Slogans, Lemas, etc.,, 1980
Box 17
Jaime Sáinz de la Maza--¿Cómo Preparamos la Publicidad de Mañana?,, 1988
Box 17
Julian Bravo--En Defensa de la Publicidad,, 1977
Box 17
Julian Bravo--J. Walter Thompson España de 1927 a 1936,, 1985
Box 17
Julian Bravo--Reflexiones sobre Nuestra Oficio Publicitario, undated
Box 17
JWT España,, 1979
Box 17
La Casa de Herramientos,, 1988
Box 17
Las Nuevas Palabras de la Publicidad y la Tecnologia,, 1987
Box 18
Review of Spanish Whiskey Market,, circa 1992
Box 18
Detergents 101,, 1996
Box 18
Media Systems, undated
Box 18
JWT West, Change newsletter,, 1995-1996
Box 18
Kraft Jacobs Suchard--Best Practices in Advertising Development, undated
Box 18
Leo Burnett--Booklets,, 1981
Box 18
Longman-Moran--William Moran, Conceptual Framework for Brand Equity Measurement and Management,, 1993
Box 18
Maxwell Dane (DDB)--15%: Fact or Fiction?,, 1966
Box 18
A Brand Is a Curious Beast, undated
Box 18
A World of Difference, undated
Box 18
Marcio Moreira--What Does a Creative Director Do, Anyway?, undated
Box 18
Robert James--The Pendulum Must Swing Back!,, 1992
Box 18
The Beer Market in Spain,, 1992
Box 18
World; La Razón y la Pasión, undated
Box 18
Messel--Peter Miller, The Outlook for Diamonds,, 1987
Box 18
Beer study,, 1990
Box 18
European beer study--Spain,, 1989-1990
(2.0 folders)
Box 18
General Foods/Chicle study,, 1976
Box 19
MKT (Marketing Telefonico)--Su Guia de Marketing Telefonico, undated
Box 19
Needham Harper--Paul Harper, A Word or Two about Advertising, undated
Box 19
Needham International--Pamphlet, undated
Box 19
Nestlé--Camillo Pagano, Corporate Perspective, undated
Box 19
Newspaper Association of America--Advertising Pocket Guide, undate
Box 19
N.W. Ayer--Ayer Plan, Strategic Planning for Human Contact,, 1981
Box 19
Odec--Tables on Beer Consumption in Spain,, 1992
Box 19
Ogilvy & Mather--Booklets,, circa 1983
Box 19
PACT--Positioning Advertising Copy Testing,, 1982
Box 19
Peter Rogen and Associates--Effective Presentation Skills,, 1984
Box 19
Philip Fitzell/Charles Mittelstadt--The Growing Power of Private Labels, undated
Box 19
Quest and Associates--Relationship Marketing; What Is the Future of Advertising; Understanding the MTV Generation; NIghtmare on Main Street (private label brands),, 1992-1993
Box 19
Recipe cards, undated
Box 19
Saab--Graphic Guidelines,, 1990
Box 19
SSC&B Lintas--Booklet,undated
Box 19
Scotch whiskey miscellaneous brochures,, 1986 and undated
Box 19
SPEA--Training Manual,, 1968-1969
(2.0 folders)
Box 19
Stephen Fossler Company--Guide to Planning and Promoting Your Business Anniversary,, 1999
Box 19
Account planning,, 1982-1988
Box 20
Agency compensation articles,, 1964-1988
Box 20
Agency evaluation guidelines,, 1974-1994
Box 20
Case histories--Dawn, Pledge, undated
Box 20
Corporate Advertising,, 1985 and undated
Box 20
New product development,, 1972-2003
Box 20
Personnel issues: Hiring and evaluation,, 1976-1979 and undated
Box 20
Transnational advertising agencies, undated
Box 20
World Brands,, 1985-1986
Box 20
TBWA--Booklets,, 1982
Box 19
True North Communications--Booklet,, 1995
Box 19
Good Advertising Practice, undated
Box 20
Shaping for Outstanding Performance, undated
Box 20
Wall Street Journal--Why Advertise?,, 1991
Box 20
Wood Brigale--The Instrument of Advertising,, 1978
Box 20
WPP--World Ownership Plan,, 1997
Box 20
Yellowhammer Advertising--Booklets,, circa 1989
Box 20
Young & Rubicam (Y&R)--Booklet,, 1981
Box 20
Account files--Benton & Bowles, S.C. Johnson Glade animation frame and storyboard,, 1971
Box 23
Account Files: JWT/Kraft concept advertisements, undated
Box 21
Advertisements: Simmenthal (Tonno, Brodo Tanto Gusto); REEMTSMA R6 (tobacco product),, 1973 and undated
Box 23
B&B Italy, staff photograph, undated
Box 23
Anuncios (Spain)--Ranking de Agencias '93,, 1994
Box 22
Asociacion Equatoriana de Agencias de Publicidad--Tres Decadas de la Publicidad en el Equador,, 1996
Box 21
Backer Spielvogel Bates--Booklet, undated
Box 21
BBDO 1891, 100th anniversary booklet,, 1991
Box 21
Daniel Solana--Creatas y Ejecutas: Storieta Board de una Agencia de Publicidad (comic book),, 1989
Box 22
Gebrüder Jllert Gmbh--Jllbert Etiketten: Die Vorbildliche Flaschenausstattung (book of wine labels),, circa 1952
Box 22
Grey Advertising--Booklet,, circa 1981
Box 21
JWT/Kraft--Veinte Años in España,, 1988
Box 22
JWT Venezuela--House advertisement,, 1964
Box 22

Audiovisual Materials

Original audiovisual materials are closed to research until use copies can be produced. Contact Research Services for further information.

Anuncios de Estudiantes. Undated. Audiocassette. TRT: 60:00.
Box 24
Benton & Bowles--S.C. Johnson Bravo floor wax: Clean Floor. 1970. Audio reel. TRT: 4:00. (2 reels)
Box 24
Clarín (Spain)--Estudiantes. Undated. Audiocassette. TRT: 1:40.
Box 24
Close Up. Undated. Audiocassette. TRT: 60:00.
Box 24
Danis B&B--Agrupación Aseguradores de Vida: Unete a la Gente Segura. 1978. 7" vinyl record. TRT: 6:30.
Box 24
JWT Atlanta--United States Marine Corps: Sword, Knight, Chess. 1995. Umatic. TRT: 1:30
Box 24
JWT Chicago--Kellogg's Sales Meeting, Leadership as an Attitude. USMC compliation: Power, Warriors, Most Powerful Weapon, Globe, Chess, Knight, Always. 1995. Umatic NTSC. TRT: 4:00.
Box 24
JWT London--Lux compilation reel. 1995. Umatic NTSC. TRT: 30:00.
Box 24
Skytel: Señales, Encima, Mensajes. Undated. Audiocassette. TRT: 60:00.
Box 24
TBWA--St. Louis Blues. 1983. Audiocassette. TRT: 30:00.
Box 24

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Related Material

Preferred Citation

[Identification of item], Carlton Foust Papers, John W. Hartman Center for Sales, Advertising & Marketing History, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Carlton Foust Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2008.

Processing Information

Processed by: Richard Collier, April 2012

Accessions described in this collection guide: 2008-0100