DACS

bohemianbeer Guide to the Frank Wright National Corporation proposal for Bohemian beer advertising campaign, circa 1955-1957 Processed by: Alice Poffinberger; machine-readable finding aid created by: Noah Huffman David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 004198470

Machine-readable finding aid derived from MARC record via DukeMARC2EAD.xslDate of source: February 2010Processed by Alice Poffinberger, February 2010; Finding Aid encoded by Noah Huffman, David M. Rubenstein Rare Book & Manuscript Library, Duke University, February 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Guide to the Frank Wright National Corporation proposal for Bohemian beer advertising campaign, circa 1955-1957 David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Frank Wright National Corporation (firm). Frank Wright National Corporation proposal for Bohemian beer advertising campaign, circa 1955-1957 Materials in English 1 item (2 lin. ft.) For current information on the location of these materials, please consult the Library's online catalog. Advertising agency based in San Francisco and Los Angeles. One large portfolio featuring the corporation's campaign proposal, with 5 advertisements, to sell Bohemian beer in the California market. The proposal was presented to Carl Walters, of Southern Brewing Company in Los Angeles. There is no date on the proposal and no indication whether it was successful. Administrative Information Access Restrictions

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Preferred Citation

[Identification of item], in the Frank Wright National Corporation proposal for Bohemian beer advertising campaign, circa 1955-1957, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Purchase, 2009

Processing Information

Processed by: Alice Poffinberger, February 2010

Encoded by: Noah Huffman, February 2010

Accession(s) described in this finding aid: 2009-0197

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Historical Note

Advertising agency based in San Francisco and Los Angeles.

Collection Overview

One large portfolio featuring the corporation's campaign proposal, with 5 advertisements, to sell Bohemian beer in the California market. The proposal was presented to Carl Walters, of Southern Brewing Company in Los Angeles. There is no date on the proposal and no indication whether it was successful.

Subject Headings

These and related materials may be found under the following headings in online catalogs.

Advertising campaigns--California. Advertising--Brewing industry. Advertising--Beer. Frank Wright National Corporation (firm). John W. Hartman Center for Sales, Advertising & Marketing History. Los Angeles (Calif.)--Commerce. Portfolios (groups of works)