Corporate Advertising: the What, the Why, and the How

garbettthomas Preliminary Inventory of the Thomas F. Garbett Papers, 1951-1992 and undated, bulk 1975-1985 Processed by: Kate Crassons; machine-readable finding aid created by: Elizabeth Arnold

Aleph Number: 003193043

Machine-readable finding aid derived from automated markup system. Date of source: May 2, 2003 Processed by Kate Crassons May 2, 2003; Finding Aid encoded by Elizabeth Arnold, David M. Rubenstein Rare Book & Manuscript Library, Duke University, May 12, 2003 Description is in English. 09-07-2005 PUBLIC "-//David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::Thomas F. Garbett Papers)//EN" "garbettthomas" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. Preliminary Inventory of the Thomas F. Garbett Papers, 1951-1992 and undated, bulk 1975-1985 David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary Thomas F. Garbett Papers, 1951-1992 and undated, bulk 1975-1985 Garbett, Thomas F. 7.6 Linear Feet 3450 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Thomas F. Garbett Papers, David M. Rubenstein Rare Book & Manuscript Library

Provenance

The Thomas F. Garbett Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Kate Crassons

Completed May 2, 2003

Encoded by Elizabeth Arnold

This finding aid is NCEAD compliant.

This accession is unprocessed: materials may have not been ordered and described beyond their original condition.

Biographical Note

Advertising executive and author whose career included work at the Doyle Dane Bernbach agency, where he was Senior Vice President, and Brouillard Communications, Inc. (a division of the J. Walter Thompson Company).

Collection Overview

Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Garbett, Thomas F. Garbett, Thomas F. Corporate advertising. Brouillard Communications, Inc. J. Walter Thompson Company. Eaton Corporation. Textron, inc. Advertising agencies. Advertising agencies--United States. Advertising agencies--United States--History. Institutional advertising. Advertising--History. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Accession 2003-0057 1-4 Contents of Boxes 1-4:

[Attention: Box 1 contains pictorial materials.]

[Technical Services staff may need to reformat newsprint in Boxes 2-4 before use.]

Research material - Book Chapters 5-9 Content of Boxes 5-9:

[Technical Services staff may need to reformat newsprint in Boxes 5-7 and 9 before use.]

Miscellaneous Research Material

Includes articles, printed material including several issues of the Public Relations Journal from the 1980s, reports, speeches, and advertisements (some mounted on foam board).

10-11 Content of Boxes 10-11:

[Technical Services staff may need to reformat newsprint in Box 10 before use.]

Numbered Research Material

Miscellaneous material on corporate advertising organized by chapter number, including articles, clippings, reports, advertisements, and notes.

11-15 Content of Boxes 11-15:

[Technical Services Staff may need to reformat newsprint in Boxes 12-15 before use.]

Alphabetical Research Material

Miscellaneous material on corporate advertising, organized by topic, e.g., Advocacy Advertising, Measuring Effectiveness, Mission Statements, and Company Name Changes.

16-17 Contents of Boxes 16-17:

[Technical Services staff may need to reformat newsprint in Box 17 before use.]

Advertisements for Eaton Company and Textron 18-19 Contents of Boxes 18-19:

[Attention: Box 19 contains pictorial materials.]

[Technical Services staff may need to reformat newsprint in Boxes 18-19 before use.]

Miscellaneous Advertisements

Includes some advertisements mounted on foam board and clippings from numerous publications, including the Saturday Evening Post.