Preliminary Inventory of the Thomas F. Garbett Papers, 1951-1992 and undated, bulk 1975-1985

Collection Overview

Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Title: Thomas F. Garbett Papers, 1951-1992 and undated, bulk 1975-1985
Creator: Garbett, Thomas F.
Extent: 7.6 Linear Feet, 3450 Items
Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location: For current information on the location of these materials, please consult the Library's online catalog.
Language: English.

Series Quick Links

Accession 2003-0057

Administrative Information

Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »

Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

Collapse All expand

Expand All

Accession 2003-0057

Contents of Boxes 1-4:

[Attention: Box 1 contains pictorial materials.]

[Technical Services staff may need to reformat newsprint in Boxes 2-4 before use.]

Research material - Book Chapters

Box 1-4

Content of Boxes 5-9:

[Technical Services staff may need to reformat newsprint in Boxes 5-7 and 9 before use.]

Miscellaneous Research Material

Includes articles, printed material including several issues of the Public Relations Journal from the 1980s, reports, speeches, and advertisements (some mounted on foam board).

Box 5-9

Content of Boxes 10-11:

[Technical Services staff may need to reformat newsprint in Box 10 before use.]

Numbered Research Material

Miscellaneous material on corporate advertising organized by chapter number, including articles, clippings, reports, advertisements, and notes.

Box 10-11

Content of Boxes 11-15:

[Technical Services Staff may need to reformat newsprint in Boxes 12-15 before use.]

Alphabetical Research Material

Miscellaneous material on corporate advertising, organized by topic, e.g., Advocacy Advertising, Measuring Effectiveness, Mission Statements, and Company Name Changes.

Box 11-15