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Preliminary Guide to the Thomas F. Garbett Papers, 1951-1992 and undated, bulk 1975-1985

Collection Overview

Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Title
Thomas F. Garbett papers 1951-1992 and undated, bulk 1975-1985
Creator
Garbett, Thomas F.
Extent
7.6 Linear Feet, 3450 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

[Attention: Box 1 contains pictorial materials.]

[Technical Services staff may need to reformat newsprint in Boxes 2-4 before use.]

Research material - Book Chapters
Box 1-4

[Technical Services staff may need to reformat newsprint in Boxes 5-7 and 9 before use.]

Miscellaneous Research Material

Includes articles, printed material including several issues of the Public Relations Journal from the 1980s, reports, speeches, and advertisements (some mounted on foam board).

Box 5-9

[Technical Services staff may need to reformat newsprint in Box 10 before use.]

Numbered Research Material

Miscellaneous material on corporate advertising organized by chapter number, including articles, clippings, reports, advertisements, and notes.

Box 10-11

[Technical Services Staff may need to reformat newsprint in Boxes 12-15 before use.]

Alphabetical Research Material

Miscellaneous material on corporate advertising, organized by topic, e.g., Advocacy Advertising, Measuring Effectiveness, Mission Statements, and Company Name Changes.

Box 11-15

[Technical Services staff may need to reformat newsprint in Box 17 before use.]

Advertisements for Eaton Company and Textron
Box 16-17

[Attention: Box 19 contains pictorial materials.]

[Technical Services staff may need to reformat newsprint in Boxes 18-19 before use.]

Miscellaneous Advertisements

Includes some advertisements mounted on foam board and clippings from numerous publications, including the Saturday Evening Post.

Box 18-19

Historical Note

Advertising executive and author whose career included work at the Doyle Dane Bernbach agency, where he was Senior Vice President, and Brouillard Communications, Inc. (a division of the J. Walter Thompson Company).

Subject Headings

Preferred Citation

[Identification of item], Thomas F. Garbett Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Thomas F. Garbett Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.

Processing Information

Processed by Kate Crassons

Completed May 2, 2003

Encoded by Elizabeth Arnold

This finding aid is NCEAD compliant.

This accession is unprocessed: materials may have not been ordered and described beyond their original condition.