Preliminary Guide to the Thomas F. Garbett Papers, 1951-1992 and undated, bulk 1975-1985
Collection consists mainly of research files on various topics in corporate advertising and those prepared for Garbett's book, Corporate Advertising: the What, the Why, and the How (1981). Also contains miscellaneous files reflecting his work at Brouillard Communications, including advertisements for Textron, inc., and Eaton Corporation, as well as unsorted examples of corporate advertising taken from U.S. magazines and newspapers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Thomas F. Garbett papers 1951-1992 and undated, bulk 1975-1985
- Garbett, Thomas F.
- 7.6 Linear Feet, 3450 Items
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- For current information on the location of these materials, please consult the Library's online catalog.
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
[Attention: Box 1 contains pictorial materials.]
[Technical Services staff may need to reformat newsprint in Boxes 2-4 before use.]
[Technical Services staff may need to reformat newsprint in Boxes 5-7 and 9 before use.]
Includes articles, printed material including several issues of the Public Relations Journal from the 1980s, reports, speeches, and advertisements (some mounted on foam board).
[Technical Services staff may need to reformat newsprint in Box 10 before use.]
Miscellaneous material on corporate advertising organized by chapter number, including articles, clippings, reports, advertisements, and notes.
[Technical Services Staff may need to reformat newsprint in Boxes 12-15 before use.]
Miscellaneous material on corporate advertising, organized by topic, e.g., Advocacy Advertising, Measuring Effectiveness, Mission Statements, and Company Name Changes.
[Technical Services staff may need to reformat newsprint in Box 17 before use.]
[Attention: Box 19 contains pictorial materials.]
[Technical Services staff may need to reformat newsprint in Boxes 18-19 before use.]
Includes some advertisements mounted on foam board and clippings from numerous publications, including the Saturday Evening Post.
Advertising executive and author whose career included work at the Doyle Dane Bernbach agency, where he was Senior Vice President, and Brouillard Communications, Inc. (a division of the J. Walter Thompson Company).
- Garbett, Thomas F.
- Garbett, Thomas F. Corporate advertising
- Brouillard Communications, Inc
- J. Walter Thompson Company
- Eaton Corporation
- Textron, inc
- Advertising agencies
- Advertising agencies -- United States
- Advertising agencies -- United States -- History
- Institutional advertising
- Advertising -- History
- John W. Hartman Center for Sales, Advertising & Marketing History.
[Identification of item], Thomas F. Garbett Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University
The Thomas F. Garbett Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2003.
Processed by Kate Crassons
Completed May 2, 2003
Encoded by Elizabeth Arnold
This finding aid is NCEAD compliant.
This accession is unprocessed: materials may have not been ordered and described beyond their original condition.