DACS

giantfood Inventory of the Giant Food Stores Advertising Collection, 1951-2001 Processed by: Richard Collier; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003778720

Machine-readable finding aid derived from XML authoring program. Date of source: November 2006Processed by Richard Collier, September 2006; Finding Aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, November 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the Giant Food Stores Advertising Collection, 1951-2001 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Giant Food Inc. Giant Food Stores Advertising Collection, 1951-2001 Material in English 87.2 Linear Feet 17967 Items For current information on the location of these materials, please consult the Library's online catalog. Giant Foods, established in 1936, is one of the oldest enduring chains of supermarkets in the U.S., and primarily serves the Washington, D.C. area and surrounding states. The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars; oversize posters and banner advertisements; Supermarket News issues from the 1990s; advertising scrapbooks from the 1970s and 1980s; and a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain. Administrative Information Access Restrictions

Collection is restricted.

Original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

In addition, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Giant Food Stores Advertising Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Giant Food Stores Advertising Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift from the Naomi and Nehemiah Cohen Foundation, and the Jewish Historical Society of Greater Washington, in 2006 and 2010.

Processing Information

Processed by Richard Collier and Ali Poffinberger, September 2006

Encoded by Richard Collier

Completed November 2006

Updated with Acc. 2010-0161 by Meghan Lyon, August 2010

Accessions 2006-0079 and 2010-0161 are described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

Historical Note

N.M. Cohen and Samuel Lehrman opened the first Giant store in Washington, D.C. in 1936. The store's operating philosophy sought to achieve a price advantage over competitors through a high-volume, self-service operation. As the company expanded, Giant integrated vertically through house-branded products and chain-owned meat packing plants. The company was an early adopter of many of the features now common among contemporary supermarkets, including: automated entrances; shopping carts; computerized inventory control and customer data; and checkout scanners. It was among the first grocery chains to include service centers, such as pharmacies, florists and bakeries, within their stores. Giant eventually expanded into Maryland, Delaware, and Virginia. The chain was purchased by the Dutch company Royal Ahold in 1998, but supermarkets and internet commerce still operate under the Giant name.

Collection Overview

The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars, along with a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain.

The collection is arranged by format into eight series: Adbank Commercials; Advertising File; Bound Advertisements; Food World Information Services (FWIS); Microfilm; Scrapbooks; Oversize Advertisements; and Printed Materials. The Adbank Commercials Series consists of videotaped commercials for Giant Foods, and some of its competitors, as compiled by the Adbank research firm. The Advertising File Series includes unbound reductions of Giant newspapers. The Bound Advertisements Series consists of bound volumes of reductions of newspaper advertisements and circulars, arranged by city. The Food World Information Services (FWIS) Series includes reductions of newspaper advertisements arranged by city, as compiled by FWIS. The Microfilm Series contains newspaper advertising archived on microfilm, arranged by city and newspaper title. The Scrapbook Series includes eight scrapbooks with fullpage newspaper advertisements, dating from 1970-1982. The Oversize Advertisements Series include posterboards and banners displayed in storefront windows. The Printed Materials Series includes an incomplete run of Supermarket News, a weekly trade magazine, dating from 1994-1998.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Giant (Firm) Giant Food, Inc. (Washington, D.C.) Advertising--Supermarkets. Advertising fliers. Advertising fliers--United States--History--20th century. Advertising--Food--United States. Advertising--Food--United States--History. Circulars, Advertising. Grocery trade. Self-Service stores. Supermarkets--Advertising. Microfilms. Videocassettes. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Adbank Commercials Series, 1991-2000 (CLOSED) (5 boxes)

Consists of 76 videotapes containing commercials from Adbank's Grocery, Drug, and Convenience Stores Category. Giant Foods as well as competitor commercials are represented. Arranged chronologically and numbered sequentially.

Restrictions on Access: Original videotapes are closed to patron use. Reformatting for use copies is required before material can be viewed. A detailed listing of videotapes resides in the Collection Control File. Contact Research Services for current reformatting procedures and policies.

Originals (CLOSED) AV1 Videotapes AV-O-1 through AV-O-16, 1991 Apr.-1993 Apr. AV2 Videotapes AV-O-17 through AV-O-33, 1993 May-1994 Aug. AV3 Videotapes AV-O-34 through AV-O-48, 1994 Sept.-1996 Jan. AV4 Videotapes AV-O-49 through AV-O-64, 1996 Feb.-1997 Aug. AV5 Videotapes AV-O-65 through AV-O-76, 1997 Sept.-2000 Jan. Advertising File Series, 1965-1967 (3 boxes)

Consists of unbound photocopy reductions of newspaper advertisements. Arranged chronologically.

AF1 1965 Oct. (1-7 of 9 folders) AF2 1965 Oct. (8-9 of 9 folders) 1965 Nov. (1-5 of 6 folders) AF3 1965 Nov. (6 of 6 folders) 1967 Nov. (6 folders) Bound Advertisements Series, 1951-1966 (24 boxes)

Consists of reduced photocopies of newspaper advertisements and circulars, arranged alphabetically by city, and thereunder chronologically.

Annapolis BA1 1962 Sept.-1963 Dec. Baltimore BA1 (continued) 1957 BA2 1958-1961 BA3 1962-1963 BA4 1964-1966 June Baltimore-Richmond BA5 1956 Baltimore-Salisbury BA5 (continued) 1959 Fredericksburg BA5 (continued) 1963 May-Dec. BA6 1964-1965 Glen Burnie BA6 (continued) 1964 Newport News BA6 (continued) 1958 BA7 1960-1962 BA8 1963-1965 Norfolk BA8 (continued) 1957 BA9 1958, 1960-1961 BA10 1962-1964 Richmond BA10 (continued) 1957 BA11 1958, 1960-1961 BA12 1962-1963, 1966 Richmond-Norfolk-Newport News BA13 1959 Salisbury BA14 1960-1961 BA15 1962-1963 BA16 1964-1966 June BA17 1966 July-Dec. Washington, D.C. BA17 (continued) 1951-1952 June BA18 1952 July-1954 June BA19 1954 July-1955 Dec. BA20 1956, 1958 BA21 1959-1960 BA22 1961 BA23 1962-1966 Multiple-City Circulars BA24 1961, 1964 Food World Information Services (FWIS) Series, 1998-2001 (38 boxes)

Consists of reduced photocopies of newspaper advertisements, compiled by the Food World Information Service. Arranged into Baltimore-Washington and Philadelphia area groups, and thereunder chronologically.

Baltimore-Washington FB1 1998 Apr.-June FB2 1998 Aug.-Sept. FB3 1998 Oct.-Nov. FB4 1998 Dec. FB5 1999 Jan.-Feb. FB6 1999 Mar.-Apr. FB7 1999 May-June FB8 1999 July-Aug. FB9 1999 Sept.-Oct. FB10 1999 Nov.-Dec. FB11 2000 Jan.-Feb. FB12 2000 Mar.-Apr. FB13 2000 May-June FB14 2000 July-Aug. FB15 2000 Sept.-Oct. FB16 2000 Nov.-Dec. FB17 2001 Jan-Feb. FB18 2001 Mar-Apr. FB19 2001 June-July FB20 2001 Oct.-Nov. FB21 2001 Dec. Philadelphia FP1 1999 June FP2 1999 July-Aug. FP3 1999 Sept. FP4 1999 Sept.-Oct. FP5 1999 Nov.-Dec. FP6 2000 Jan.-Feb. FP7 2000 Feb.-Apr. FP8 2000 Apr.-June FP9 2000 June-Aug. FP10 2000 Aug.-Oct. FP11 2000 Oct.-Nov. FP12 2000 Nov.-2001 Jan. FP13 2001 Jan.-Mar. FP14 2001 Mar.-Apr., July FP15 2001 July-Sept. FP16 2001 Sept.-Nov. FP17 2001 Dec. Microfilm Series, 1967-1993 (393 reels)

Consists of 393 reels of newspaper advertisements from a number of cities where Giant operated stores. Arranged into Advertisements, Circulars, and General Merchandise, then alphabetically by city and newspaper title, thereunder chronologically, and sequentially numbered.

Microfilm: Advertisements MF-O-001 Annapolis, Md.: Capital, 1988 July-Dec., 1989 Jan.-Dec. MF-O-002 Annapolis, Md.: Capital, 1990 Jan.-Dec. MF-O-003 Annapolis, Md.: Evening Capital, 1970 May 4-July 29 MF-O-004 Annapolis, Md.: Evening Capital, 1987 Apr.-Dec. MF-O-005 Annapolis, Md.: Evening Capital, 1988 Jan.-June MF-O-006 Baltimore, Md.: News American, 1967 Jan.-Dec. MF-O-007 Baltimore, Md.: News American, 1969 Jan.-Feb. MF-O-008 Baltimore, Md.: News American, 1969 Mar.-May 4 MF-O-009 Baltimore, Md.: News American, 1969 May 7-July 9 MF-O-010 Baltimore, Md.: News American, 1969 July 13-Sept. 21 MF-O-011 Baltimore, Md.: News American, 1979 Jan.-June MF-O-012 Baltimore, Md.: News American, 1980 Jan.-June MF-O-013 Baltimore, Md.: News American, 1980 July-Dec. MF-O-014 Baltimore, Md.: News American, 1981 Jan.-June MF-O-015 Baltimore, Md.: News American, 1982 Apr.-Dec. MF-O-016 Baltimore, Md.: News American, 1983 Jan.-Mar. MF-O-017 Baltimore, Md.: News American, 1983 July-Sept. MF-O-018 Baltimore, Md.: News American, 1983 Oct.-Dec. MF-O-019 Baltimore, Md.: News American, 1984 Jan.-Sept. MF-O-020 Baltimore, Md.: News American, 1984 Oct.-Dec. MF-O-021 Charlottesville, Va.: Daily Progress, 1986 May-Dec. MF-O-022 Charlottesville, Va.: Daily Progress, 1987 Jan.-June MF-O-023 Charlottesville, Va.: Daily Progress, 1987 July-Dec. MF-O-024 Charlottesville, Va.: Daily Progress, 1988 Jan.-June MF-O-025 Charlottesville, Va.: Daily Progress, 1988 July-Dec. MF-O-026 Charlottesville, Va.: Daily Progress, 1989 Jan.-Dec. MF-O-027 Charlottesville, Va.: Daily Progress, 1990 Jan.-Dec. MF-O-028 Frederick, Md.: Frederick News, 1980 Jan.-June MF-O-029 Frederick, Md.: Frederick News, 1980 July-Dec. MF-O-030 Frederick, Md.: Frederick News, 1981 Jan.-June MF-O-031 Frederick, Md.: Frederick News, 1981 July-1982 July MF-O-032 Frederick, Md.: Frederick News, 1982 Aug.-Dec. MF-O-033 Frederick, Md.: Frederick News, 1983 Jan.-June MF-O-034 Frederick, Md.: Frederick News, 1983 July-Sept. MF-O-035 Frederick, Md.: Frederick News, 1983 Oct.-Dec. MF-O-036 Frederick, Md.: Frederick News, 1984 Jan.-Sept. MF-O-037 Frederick, Md.: Frederick News, 1984 Oct.-Dec. MF-O-038 Frederick, Md.: Frederick News, 1985 Jan.-Mar. MF-O-039 Frederick, Md.: Frederick News, 1985 Apr.-June MF-O-040 Frederick, Md.: Frederick News, 1985 July-Sept. MF-O-041 Frederick, Md.: Frederick News, 1985 Oct.-1986 Mar. MF-O-042 Frederick, Md.: Frederick News, 1986 Apr.-1987 June MF-O-043 Frederick, Md.: Frederick News, 1987 July-Dec. MF-O-044 Frederick, Md.: Frederick News, 1988 Jan.-Dec. MF-O-045 Frederick, Md.: Frederick News, 1989 Jan.-Dec. MF-O-046 Frederick, Md.: Frederick News, 1990 Jan.-Dec. MF-O-047 Frederick, Md.: Frederick Post, 1980 Jan.-June MF-O-048 Frederick, Md.: Frederick Post, 1980 July-Dec. MF-O-049 Frederick, Md.: Frederick Post, 1981 Jan.-June MF-O-050 Frederick, Md.: Frederick Post, 1981 July-1982 July MF-O-051 Frederick, Md.: Frederick Post, 1982 Aug.-Dec. MF-O-052 Frederick, Md.: Frederick Post, 1983 Jan.-June MF-O-053 Frederick, Md.: Frederick Post, 1983 July-Sept. MF-O-054 Frederick, Md.: Frederick Post, 1983 Oct.-Dec. MF-O-055 Frederick, Md.: Frederick Post, 1984 Jan.-Sept. MF-O-056 Frederick, Md.: Frederick Post, 1984 Oct.-Dec. MF-O-057 Frederick, Md.: Frederick Post, 1985 Jan.-Mar. MF-O-058 Frederick, Md.: Frederick Post, 1985 Apr.-June MF-O-059 Frederick, Md.: Frederick Post, 1985 July-Sept. MF-O-060 Frederick, Md.: Frederick Post, 1985 Oct.-1986 Mar. MF-O-061 Frederick, Md.: Frederick Post, 1986 Apr.-Dec. MF-O-062 Frederick, Md.: Frederick Post, 1987 Jan.-June MF-O-063 Frederick, Md.: Frederick Post, 1987 July-Dec. MF-O-064 Frederick, Md.: Frederick Post, 1988 Jan.-Dec. MF-O-065 Frederick, Md.: Frederick Post, 1989 Jan.-June MF-O-066 Frederick, Md.: Frederick Post, 1989 July-Dec., 1990 Jan.-Dec. MF-O-067 Fredericksburg, Va.: Free Lance-Star, 1967 Jan.-Dec. MF-O-068 Fredericksburg, Va.: Free Lance-Star, 1967 Jan.-1970 Jan. MF-O-069 Fredericksburg, Va.: Free Lance-Star, 1968 Jan.-Dec. MF-O-070 Fredericksburg, Va.: Free Lance-Star, 1969 Mar. 3-May 5 MF-O-071 Fredericksburg, Va.: Free Lance-Star, 1969 May 7-July 10 MF-O-072 Fredericksburg, Va.: Free Lance-Star, 1969 July 14-Sept. 18 MF-O-073 Fredericksburg, Va.: Free Lance-Star, 1969 Sept. 22-Nov. 24 MF-O-074 Fredericksburg, Va.: Free Lance-Star, 1969 Dec. 1-1970 Jan. 29 MF-O-075 Fredericksburg, Va.: Free Lance-Star, 1970 Feb. 4-Apr. 29 MF-O-076 Fredericksburg, Va.: Free Lance-Star, 1970 May4-July 30 MF-O-077 Fredericksburg, Va.: Free Lance-Star, 1980 Jan.-June MF-O-078 Fredericksburg, Va.: Free Lance-Star, 1980 July-Dec. MF-O-079 Fredericksburg, Va.: Free Lance-Star, 1981 Jan.-June MF-O-080 Fredericksburg, Va.: Free Lance-Star, 1981 July-1982 Mar. MF-O-081 Fredericksburg, Va.: Free Lance-Star, 1982 Apr.-Sept. MF-O-082 Fredericksburg, Va.: Free Lance-Star, 1982 Oct.-Dec. MF-O-083 Fredericksburg, Va.: Free Lance-Star, 1983 Jan.-June MF-O-084 Fredericksburg, Va.: Free Lance-Star, 1983 July-Sept. MF-O-085 Fredericksburg, Va.: Free Lance-Star, 1983 Oct.-Dec. MF-O-086 Fredericksburg, Va.: Free Lance-Star, 1984 Jan.-Sept. MF-O-087 Fredericksburg, Va.: Free Lance-Star, 1984 Oct.-Dec. MF-O-088 Fredericksburg, Va.: Free Lance-Star, 1985 Apr.-June MF-O-089 Fredericksburg, Va.: Free Lance-Star, 1985 July-Sept. MF-O-090 Fredericksburg, Va.: Free Lance-Star, 1985 Oct.-1986 Dec. MF-O-091 Fredericksburg, Va.: Free Lance-Star, 1987 Jan.-Dec. MF-O-092 Fredericksburg, Va.: Free Lance-Star, 1988 Jan.-Dec. MF-O-093 Fredericksburg, Va.: Free Lance-Star, 1989 Jan.-Dec. MF-O-094 Fredericksburg, Va.: Free Lance-Star, 1990 Jan.-Dec. MF-O-095 Glen Burnie, Md.: Maryland Gazette, 1969 Mar. 6-May 1 MF-O-096 Glen Burnie, Md.: Maryland Gazette, 1969 Mar. 6-1970 Jan. 29 MF-O-097 Glen Burnie, Md.: Maryland Gazette, 1969 May 8-July 10 MF-O-098 Glen Burnie, Md.: Maryland Gazette, 1969 July 17-Sept. 11 MF-O-099 Glen Burnie, Md.: Maryland Gazette, 1969 Sept. 25-Nov. 24 MF-O-100 Glen Burnie, Md.: Maryland Gazette, 1969 Dec. 4-1970 Jan. 29 MF-O-101 Glen Burnie, Md.: Maryland Gazette, 1987 Apr.-Dec. MF-O-102 Glen Burnie, Md.: Maryland Gazette, 1988 Jan.-June MF-O-103 Glen Burnie, Md.: Maryland Gazette, 1988 July-Dec., 1989 Jan.-Dec. MF-O-104 Glen Burnie, Md.: Maryland Gazette, 1990 Jan.-Dec. MF-O-105 Leesburg, Va.: Loudon Times (Mirror), 1969 Mar. 6-1970 Jan. 29 MF-O-106 Leesburg, Va.: Loudon Times (Mirror), 1970 May 7-July 30 MF-O-107 Manassas, Va.: Journal Messenger, 1988 Mar.-Dec. MF-O-108 Manassas, Va.: Journal Messenger, 1989 Jan.-Dec. MF-O-109 Manassas, Va.: Journal Messenger, 1990 Jan.-Dec. MF-O-110 Richmond, Va.: News Leader, Times Dispatch, 1968 Jan.-Dec. MF-O-111 Richmond, Va.: News Leader, Times Dispatch, 1969 Jan.-Feb. MF-O-112 Richmond, Va.: News Leader, Times Dispatch, 1969 Mar.-May 1 MF-O-113 Richmond, Va.: News Leader, Times Dispatch, 1969 July 14-Sept. 18 MF-O-114 Richmond, Va.: News Leader, Times Dispatch, 1969 Dec. 1-1970 Jan. 29 MF-O-115 Rockville, Md.: Montgomery County Sentinel, 1969 Mar. 5-May 1 MF-O-116 Rockville, Md.: Montgomery County Sentinel, 1969 July 10 MF-O-117 Rockville, Md.: Montgomery County Sentinel, 1969 July 17-Sept. 11 MF-O-118 Rockville, Md.: Montgomery County Sentinel, 1969 Sept. 25-Nov. 20 MF-O-119 Salisbury, Md.: (Daily) Times, 1968 Jan.-Dec. MF-O-120 Salisbury, Md.: (Daily) Times, 1969 Jan.-Feb. MF-O-121 Salisbury, Md.: (Daily) Times, 1969 Mar.-May 1 MF-O-122 Salisbury, Md.: (Daily) Times, 1969 May 4-July 10 MF-O-123 Salisbury, Md.: (Daily) Times, 1969 Sept. 24-Nov. 30 MF-O-124 Salisbury, Md.: (Daily) Times, 1969 Dec. 3-1970 Jan. 28 MF-O-125 Salisbury, Md.: (Daily) Times, 1970 Feb. 1-Apr. 29 MF-O-126 Salisbury, Md.: (Daily) Times, 1970 May-July MF-O-127 Salisbury, Md.: (Daily) Times, 1980 Jan.-June MF-O-128 Salisbury, Md.: (Daily) Times, 1980 July-Dec. MF-O-129 Salisbury, Md.: (Daily) Times, 1981 Jan.-June MF-O-130 Salisbury, Md.: (Daily) Times, 1981 July-Dec. MF-O-131 Salisbury, Md.: (Daily) Times, 1982 Apr.-Dec. MF-O-132 Salisbury, Md.: (Daily) Times, 1983 Jan.-June MF-O-133 Salisbury, Md.: (Daily) Times, 1983 July-Sept. MF-O-134 Salisbury, Md.: (Daily) Times, 1983 Oct.-Dec. MF-O-135 Salisbury, Md.: (Daily) Times, 1984 Jan.-Sept. MF-O-136 Salisbury, Md.: (Daily) Times, 1984 Oct.-Dec. MF-O-137 Salisbury, Md.: (Daily) Times, 1985 Apr.-June MF-O-138 Salisbury, Md.: (Daily) Times, 1985 July-Sept. MF-O-139 Salisbury, Md.: (Daily) Times, 1985 Oct.-Dec. MF-O-140 Salisbury, Md.: (Daily) Times, 1987 Jan.-June MF-O-141 Salisbury, Md.: (Daily) Times, 1987 July-Dec. MF-O-142 Salisbury, Md.: (Daily) Times, 1988 Jan.-Dec. MF-O-143 Salisbury, Md.: (Daily) Times, 1989 Jan.-Dec. MF-O-144 Salisbury, Md.: (Daily) Times, 1990 Jan.-Dec. MF-O-145 Washington, D.C.: Post--Giant advertising, 1967 Jan.-Dec. MF-O-146 Washington, D.C.: Post--Giant advertising, 1968 Jan.-1970 Jan. MF-O-147 Washington, D.C.: Post--Giant advertising, 1970 Feb.-May 1 MF-O-148 Washington, D.C.: Post--Giant advertising, 1970 May 4-July 30 MF-O-149 Washington, D.C.: Post--Giant advertising, 1970 Aug.-Oct. 1 MF-O-150 Washington, D.C.: Post--Giant advertising, 1970 Oct. 5-Dec. MF-O-151 Washington, D.C.: Post--Giant advertising, 1971 Jan.-Feb. MF-O-152 Washington, D.C.: Post--Giant advertising, 1971 Mar.-Apr. MF-O-153 Washington, D.C.: Post--Giant advertising, 1971 May-July 1 MF-O-154 Washington, D.C.: Post--Giant advertising, 1971 July 6-Sept. MF-O-155 Washington, D.C.: Post--Giant advertising, 1971 Oct.-Dec. MF-O-156 Washington, D.C.: Post--Giant advertising, 1972 Jan.-Mar. 4 MF-O-157 Washington, D.C.: Post--Giant advertising, 1972 Mar. 6-Apr. MF-O-158 Washington, D.C.: Post--Giant advertising, 1972 May-July 27 MF-O-159 Washington, D.C.: Post--Giant advertising, 1972 July 30-Sept. MF-O-160 Washington, D.C.: Post--Giant advertising, 1972 Oct.-Dec. MF-O-161 Washington, D.C.: Post--Giant advertising, 1973 Jan.-Mar. MF-O-162 Washington, D.C.: Post--Giant advertising, 1973 Apr.-June MF-O-163 Washington, D.C.: Post--Giant advertising, 1973 July-Sept. MF-O-164 Washington, D.C.: Post--Giant advertising, 1973 Oct.-Dec. MF-O-165 Washington, D.C.: Post--Giant advertising, 1974 Jan.-Mar. MF-O-166 Washington, D.C.: Post--Giant advertising, 1974 Apr.-June MF-O-167 Washington, D.C.: Post--Giant advertising, 1974 July-Sept. MF-O-168 Washington, D.C.: Post--Giant advertising, 1974 Oct.-Dec. MF-O-169 Washington, D.C.: Post--Giant advertising, 1975 Jan.-Mar. MF-O-170 Washington, D.C.: Post--Giant advertising, 1975 Apr.-June MF-O-171 Washington, D.C.: Post--Giant advertising, 1975 July-Sept. MF-O-172 Washington, D.C.: Post--Giant advertising, 1975 Oct.-Dec. MF-O-173 Washington, D.C.: Post--Giant advertising, 1976 Jan.-Mar. MF-O-174 Washington, D.C.: Post--Giant advertising, 1976 Apr.-July MF-O-175 Washington, D.C.: Post--Giant advertising, 1976 Aug.-Sept. MF-O-176 Washington, D.C.: Post--Giant advertising, 1976 Oct.-Nov. MF-O-177 Washington, D.C.: Post--Giant advertising, 1976 Dec.-1977 Jan. MF-O-178 Washington, D.C.: Post--Giant advertising, 1977 Feb.-Mar. MF-O-179 Washington, D.C.: Post--Giant advertising, 1977 Apr.-May MF-O-180 Washington, D.C.: Post--Giant advertising, 1977 June-July MF-O-181 Washington, D.C.: Post--Giant advertising, 1977 Aug.-Sept. MF-O-182 Washington, D.C.: Post--Giant advertising, 1977 Oct.-Nov. MF-O-183 Washington, D.C.: Post--Giant advertising, 1977 Dec. MF-O-184 Washington, D.C.: Post--Giant advertising, 1978 Jan.-Apr. MF-O-185 Washington, D.C.: Post--Giant advertising, 1978 May-July MF-O-186 Washington, D.C.: Post--Giant advertising, 1978 Aug.-Nov. MF-O-187 Washington, D.C.: Post--Giant advertising, 1978 Dec.-1979 Feb. MF-O-188 Washington, D.C.: Post--Giant advertising, 1979 Mar.-May MF-O-189 Washington, D.C.: Post--Competition advertising, 1967 Jan.-June MF-O-190 Washington, D.C.: Post--Competition advertising, 1967 July-Dec. MF-O-191 Washington, D.C.: Post--Competition advertising, 1968 Jan.-Dec. MF-O-192 Washington, D.C.: Post--Competition advertising, 1969 Jan.-Feb. MF-O-193 Washington, D.C.: Post--Competition advertising, 1969 Mar.-May 8 MF-O-194 Washington, D.C.: Post--Competition advertising, 1969 May 8-July 11 MF-O-195 Washington, D.C.: Post--Competition advertising, 1969 July 14-Sept. 22 MF-O-196 Washington, D.C.: Post--Competition advertising, 1969 Sept. 24-Dec. 1 MF-O-197 Washington, D.C.: Post--Competition advertising, 1969 Dec. 4-1970 Jan. 30 MF-O-198 Washington, D.C.: Post--Competition advertising, 1970 Feb. 2-May 1 MF-O-199 Washington, D.C.: Post--Competition advertising, 1970 May 4-July MF-O-200 Washington, D.C.: Post--Competition advertising, 1970 Aug.-Oct. 1 MF-O-201 Washington, D.C.: Post--Competition advertising, 1970 Oct. 5-Dec. MF-O-202 Washington, D.C.: Post--Competition advertising, 1971 Jan.-Feb. MF-O-203 Washington, D.C.: Post--Competition advertising, 1971 Mar.-Apr. MF-O-204 Washington, D.C.: Post--Competition advertising, 1971 May-July 1 MF-O-205 Washington, D.C.: Post--Competition advertising, 1971 July 6-Oct. 1 MF-O-206 Washington, D.C.: Post--Competition advertising, 1971 Oct. 4-Dec. MF-O-207 Washington, D.C.: Post--Competition advertising, 1972 Jan.-Mar. 2 MF-O-208 Washington, D.C.: Post--Competition advertising, 1972 Mar. 6-Apr. MF-O-209 Washington, D.C.: Post--Competition advertising, 1972 May-July 28 MF-O-210 Washington, D.C.: Post--Competition advertising, 1972 July 30-Sept. MF-O-211 Washington, D.C.: Post--Competition advertising, 1972 Oct.-Dec. MF-O-212 Washington, D.C.: Post--Competition advertising, 1973 Jan.-Mar. MF-O-213 Washington, D.C.: Post--Competition advertising, 1973 Apr.-June MF-O-214 Washington, D.C.: Post--Competition advertising, 1973 July-Sept. MF-O-215 Washington, D.C.: Post--Competition advertising, 1973 Oct.-Dec. MF-O-216 Washington, D.C.: Post--Competition advertising, 1974 Jan.-Mar. MF-O-217 Washington, D.C.: Post--Competition advertising, 1974 Apr.-June MF-O-218 Washington, D.C.: Post--Competition advertising, 1974 July-Sept. MF-O-219 Washington, D.C.: Post--Competition advertising, 1974 Oct.-Dec. MF-O-220 Washington, D.C.: Post--Competition advertising, 1975 Jan.-Mar. MF-O-221 Washington, D.C.: Post--Competition advertising, 1975 Apr.-June MF-O-222 Washington, D.C.: Post--Competition advertising, 1975 July-Sept. MF-O-223 Washington, D.C.: Post--Competition advertising, 1975 Oct.-Dec. MF-O-224 Washington, D.C.: Post--Competition advertising, 1976 Jan.-Mar. MF-O-225 Washington, D.C.: Post--Competition advertising, 1979 July 9-Aug. 29 MF-O-226 Washington, D.C.: Post--Competition advertising, 1979 Aug. 30-Dec. MF-O-227 Washington, D.C.: Post--Giant + Competition, 1979 Aug.-Dec. MF-O-228 Washington, D.C.: Post and Star, 1979 July 10-Aug. 29 MF-O-229 Washington, D.C.: Star, 1976 Apr.-July MF-O-230 Multiple cities: Baltimore News American, Frederick News, Frederick Post, Salisbury Times, 1983 Oct.-Dec. MF-O-231 Multiple cities: Baltimore News American, Frederick News, Frederick Post, 1983 Jan.-June MF-O-232 Multiple cities: Baltimore Sun, Frederick News, Frederick Post, Fredericksburg Free Lance-Star, 1980 Jan.-June Microfilm: Circulars MF-O-233 1968 Mar.-Oct. MF-O-234 1968 Oct.-1969 Sept. MF-O-235 1973 July 9-Sept 24 MF-O-236 1980 May-July MF-O-237 1980 Aug.-Oct. MF-O-238 1980 Nov.-Dec. MF-O-239 1981 Jan.-Mar. MF-O-240 1981 Apr.-Sept. MF-O-241 1981 Oct.-Dec. MF-O-242 1982 Jan.-Mar. MF-O-243 1982 Apr.-Sept. MF-O-244 1982 Oct.-Dec. MF-O-245 1983 Jan.-Mar. MF-O-246 1983 Apr.-June (1 of 2) MF-O-247 1983 Apr.-June (2 of 2) MF-O-248 1983 Oct.-Dec. MF-O-249 1984 Jan.-Mar. MF-O-250 1984 Apr.-June MF-O-251 1984 July-Sept. MF-O-252 1984 Oct.-Dec (1 of 2) MF-O-253 1984 Oct.-Dec (2 of 2) MF-O-254 1985 Jan.-Mar (1 of 2) MF-O-255 1985 Jan.-Mar (2 of 2) MF-O-256 1985 July-Sept. MF-O-257 1985 Oct.-Dec. MF-O-258 1986 Jan.-Feb. MF-O-259 1986 Mar. MF-O-260 1986 Apr.-June MF-O-261 1986 May-July MF-O-262 1986 Aug. MF-O-263 1986 Sept.-Dec. MF-O-264 1987 Jan.-Mar. MF-O-265 1987 Mar.-May MF-O-266 1987 June MF-O-267 1987 June-July MF-O-268 1987 Aug.-Sept. MF-O-269 1987 Sept.-Nov. MF-O-270 1987 Nov.-Dec. MF-O-271 1988 Jan. MF-O-272 1988 Jan.-Mar. MF-O-273 1988 Mar.-Apr. MF-O-274 1988 May-June MF-O-275 1988 June-July MF-O-276 1988 July-Sept. MF-O-277 1988 Sept.-Oct. MF-O-278 1988 Oct.-Nov. MF-O-279 1988 Nov.-Dec. MF-O-280 1989 Jan. MF-O-281 1989 Feb. MF-O-282 1989 Mar. MF-O-283 1989 Apr. MF-O-284 1989 May MF-O-285 1989 June MF-O-286 1989 July MF-O-287 1989 Aug 6-19 MF-O-288 1989 Aug 20-Sept 9 MF-O-289 1989 Sept 10-Oct 7 MF-O-290 1989 Oct 8-29 MF-O-291 1989 Oct 29-Nov 25 MF-O-292 1989 Nov 26-Dec 17 MF-O-293 1989 Dec 18-31 MF-O-294 1990 Jan 7-28 MF-O-295 1990 Jan 28-Feb 17 MF-O-296 1990 Feb 18-Mar 11 MF-O-297 1990 Mar.-Apr. MF-O-298 1990 Apr (1 of 2) MF-O-299 1990 Apr (2 of 2) MF-O-300 1990 May MF-O-301 1990 June MF-O-302 1990 July (1 of 2) MF-O-303 1990 July (2 of 2) MF-O-304 1990 Aug. MF-O-305 1990 Sept (1 of 2) MF-O-306 1990 Sept (2 of 2) MF-O-307 1990 Oct. MF-O-308 1990 Nov. MF-O-309 1990 Dec (1 of 2) MF-O-310 1990 Dec (2 of 2) MF-O-311 1991 Jan. MF-O-312 1991 Feb. MF-O-313 1991 Mar. MF-O-314 1991 Mar.-Apr. MF-O-315 1991 Apr.-May MF-O-316 1991 May MF-O-317 1991 June 2-16 MF-O-318 1991 June 23-30 MF-O-319 1991 July 17-21 MF-O-320 1991 July 28-Aug 11 MF-O-321 1991 Aug 18-Sept 1 MF-O-322 1991 Sept 8-15 MF-O-323 1991 Sept 22-29 MF-O-324 1991 Oct 6-13 MF-O-325 1991 Oct 20-27 MF-O-326 1991 Nov 3-10 MF-O-327 1991 Nov 17-24 MF-O-328 1991 Dec 1-8 MF-O-329 1991 Dec 15-29 MF-O-330 1992 Jan 5-12 MF-O-331 1992 Jan 19-26 MF-O-332 1992 Feb 2-9 MF-O-333 1992 Feb 16-23 MF-O-334 1992 Mar 1-8 MF-O-335 1992 Mar 15-22 MF-O-336 1992 Mar 29-Apr 5 MF-O-337 1992 Apr 12-18 MF-O-338 1992 Apr 19-26 MF-O-339 1992 May 3-10 MF-O-340 1992 May 17-25 MF-O-341 1992 May 26-30 MF-O-342 1992 May 31-June 6 MF-O-343 1992 June 7-13 MF-O-344 1992 June 14-20 MF-O-345 1992 June 21-27 MF-O-346 1992 June 28-July 4 MF-O-347 1992 July 5-11 MF-O-348 1992 July 12-18 MF-O-349 1992 July 19-25 MF-O-350 1992 July 26-31 MF-O-351 1992 Aug 16-22 MF-O-352 1992 Aug 23-29 MF-O-353 1992 Aug 30 MF-O-354 1992 Sept (1 of 4) MF-O-355 1992 Sept (2 of 4) MF-O-356 1992 Sept (3 of 4) MF-O-357 1992 Sept (4 of 4) MF-O-358 1992 Oct 4-10 MF-O-359 1992 Oct 11-17 MF-O-360 1992 Oct 18-24 MF-O-361 1992 Oct 25-31 MF-O-362 1992 Nov 1-7 MF-O-363 1992 Nov 8-14 MF-O-364 1992 Nov 15-21 MF-O-365 1992 Nov 22-28 MF-O-366 1992 Nov 29-Dec 5 MF-O-367 1992 Dec 6-12 MF-O-368 1992 Dec 13-19 MF-O-369 1992 Dec 20-26 MF-O-370 1992 Dec 27-31 MF-O-371 1993 Jan 3-9 MF-O-372 1993 Jan 10-16 MF-O-373 1993 Jan 17-23 MF-O-374 1993 Jan 24-30 MF-O-375 1993 Jan 31-Feb 6 MF-O-376 1993 Feb 7-13 MF-O-377 1993 Feb 14-20 MF-O-378 1993 Feb 21-27 MF-O-379 1993 Feb 28-Mar 6 MF-O-380 1993 Mar 7-13 MF-O-381 1993 Mar 14-20 MF-O-382 1993 Mar 21-27 MF-O-383 1993 Mar 28-Apr 3 MF-O-384 1993 Apr 4-10 MF-O-385 1993 Apr 11-17 MF-O-386 1993 Apr 18-24 MF-O-387 1993 Apr 25-May 1 MF-O-388 1993 May 2-8 MF-O-389 1993 May 9-15 MF-O-390 1993 May 16-22 MF-O-391 1993 May 23-29 Microfilm: General Merchandise MF-O-392 1967 Jan.-1969 Mar 5 MF-O-393 1967 Jan.-1970 Jan. Scrapbooks Series, 1970-1982 (5 boxes)

Includes eight scrapbooks with fullpage newspaper advertisements, dating from 1970-1982.

SB1Advertising Scrapbook, 1970-1973

General fullsize newspaper ads glued or loosely attached to black scrapbook pages. Many feature consumer advocate Esther Peterson, including the following themes: Discount pricing, Giant goes discount Unit pricing, Goodbye slide rule Consumer Bill of Rights Recycled paper products Giant brand products Nutritional labeling, We're making progress Beef, You have the right to be informed Giant truckers Detergents and water pollution Welcome Home Mr. President, addressed to President and Mrs. Nixon, 1972 Jun 3 We love you Melissa, addressed to Olympic swimming champion Melissa Belote, 1973 Sep 15

Advertising Scrapbook, 1970-1976

General fullsize newspaper ads, including the following themes: Sugar prices Immunization Beef Halloween

SB2Advertising Scrapbook, 1972-1978

General fullsize newspaper ads glued on beige scrapbook pages, post-bound. Including the following themes: Discount catalogs and catalog showcase Giant department stores and store openings in Bowie, Maryland, 1973 Going out of business ads for Giant department stores, 1978 Pants Corral

Advertising Scrapbook, 1982

Fullsize newspaper ads and quarter-page reprints on black scrapbook pages in vinyl, spiral bound book, documenting Somplace Special, Giant Gourmet in McLean, Virginia.

SB3Advertising Scrapbook, 1970-1973

General fullsize newspaper ads on black scrapbook pages in vinyl book, including the following themes: Seafood Dairy Prices and government requested price freeze, 1972 Jan 3 Heidi Bakery Giant brand products Open dating Open letter to Washington Redskins football team after a victory over the Cowboys, 1971 Oct 6 Giant truckers, Driving is a civic duty

SB4Advertising Scrapbook, 1973-1978

General fullsize newspaper ads on black scrapbook pages, including the following themes: Best wishes to President Nixon on inauguration day, 1973 Open letter to President Nixon, We are grateful...by bringing the peace we have sought... you have earned our gratitude, 1973 Jan 26 Earth Week Maryland lottery, Why we're selling lottery tickets, 1978 Meat, Yes we have beef, Mystery at the meat counter

Advertising Scrapbook, 1973-1978

General fullsize newspaper ads, including the following themes: Store openings in Alexandria, Baltimore, Frederick Pharmacy openings and advertisements General seafood ads Passover, When the family gathers for a seder, with a list of which stores carry the advertised products Store closings, Due to the Maryland Court of Appeals decision on 1973 Jan 2, all Giant Food stores in Maryland will be closed on Sunday

SB5Advertising Scrapbook, 1970s

General fullsize consumer advocacy newspaper ads and reprints featuring Esther Peterson, on black scrapbook pages in vinyl.

Oversize Advertisements (2 boxes)

Window posters, consumer advocacy newspaper ads, and advertising posters promoting Washington area events, healthy eating and nutrition, Giant store programs and reward systems, and other general advertisements.

OA1Window posters

Including general advertisements and promotions. Now shopping has its rewards Don't forget to show your card Steering you towards saving Save money at Giant with checkout coupons Take off with US Air Virginia Wine Festival Buy Now Play Later/Kings Dominion Now Selling Kings Dominion Orioles Sweepstakes World Series 1987 50th Anniversary Ice Capades 2 for 1 at KB Theatre Washington Flower Show

OA2Poster boards and newspaper ads

Includes 29 window posters on board focusing on healthy eating habits. Many advertise the Eater's Almanac or use the logo from Foods for Health pilot nutrition program between Giant Food and the National Institutes of Health. Also includes unbound fullsize consumer advocacy newspaper ads and advertising posters featuring Esther Peterson and Odonna Matthews: We support HR 9178 Office of Consumer Representation, 1977 Oct 30 Eating right is out of sight Bicycle safety Nutritional labeling Meat, Even the White House can't get filet mignon Detergents Cycle-Giant label of recycled paper products Keep food safe from bacteria Eat for health-food and cancer risks

1Locally Grown Produce window posters on board, each featuring a color photograph of a farmer with their name and location. No Giant logo appears on the board. Printed Materials, 1994-1998 (2 boxes)

Includes an incomplete run of Supermarket News, a weekly trade magazine.

PM1Supermarket News, 1994, Volume 44: Issues 16-33; 35-36 Supermarket News, 1995, Volume 45: Issues 6; 21-27; 29-37; 39-47; 50-51 Supermarket News, 1996: Volume 46: Issues 1; 3-8; 10-24; 26-28; 30-32 PM2Supermarket News, 1996: Volume 46: Issues 33-50; 52 Supermarket News, 1997, Volume 47: Issues 1-2; 5; 7-19; 21-44; 46; 48-49; 51 Supermarket News, 1998, Volume 48: Issue 1