Menu

Guide to the Giant Food Stores Advertising Collection, 1951-2001

Abstract

Giant Foods, established in 1936, is one of the oldest enduring chains of supermarkets in the U.S., and primarily serves the Washington, D.C. area and surrounding states. The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars; oversize posters and banner advertisements; Supermarket News issues from the 1990s; advertising scrapbooks from the 1970s and 1980s; and a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain.

Descriptive Summary

Collection Number
RL.00447
Title
Giant Food Stores Advertising collection
Date
1951-2001
Creator
Giant Food Inc.
Extent
87.2 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library

Collection Overview

The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars, along with a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain.

The collection is arranged by format into eight series: Adbank Commercials; Advertising File; Bound Advertisements; Food World Information Services (FWIS); Microfilm; Scrapbooks; Oversize Advertisements; and Printed Materials. The Adbank Commercials Series consists of videotaped commercials for Giant Foods, and some of its competitors, as compiled by the Adbank research firm. The Advertising File Series includes unbound reductions of Giant newspapers. The Bound Advertisements Series consists of bound volumes of reductions of newspaper advertisements and circulars, arranged by city. The Food World Information Services (FWIS) Series includes reductions of newspaper advertisements arranged by city, as compiled by FWIS. The Microfilm Series contains newspaper advertising archived on microfilm, arranged by city and newspaper title. The Scrapbook Series includes eight scrapbooks with fullpage newspaper advertisements, dating from 1970-1982. The Oversize Advertisements Series include posterboards and banners displayed in storefront windows. The Printed Materials Series includes an incomplete run of Supermarket News, a weekly trade magazine, dating from 1994-1998.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Adbank Commercials Series, 1991-2000 (CLOSED)

5 boxes

Consists of 76 videotapes containing commercials from Adbank's Grocery, Drug, and Convenience Stores Category. Giant Foods as well as competitor commercials are represented. Arranged chronologically and numbered sequentially.

Conditions Governing Access note

Restrictions on Access: Original videotapes are closed to patron use. Reformatting for use copies is required before material can be viewed. A detailed listing of videotapes resides in the Collection Control File. Contact Research Services for current reformatting procedures and policies.

Videotapes AV-O-1 through AV-O-16, 1991 Apr.-1993 Apr.
Box AV1
Videotapes AV-O-17 through AV-O-33, 1993 May-1994 Aug.
Box AV2
Videotapes AV-O-34 through AV-O-48, 1994 Sept.-1996 Jan.
Box AV3
Videotapes AV-O-49 through AV-O-64, 1996 Feb.-1997 Aug.
Box AV4
Videotapes AV-O-65 through AV-O-76, 1997 Sept.-2000 Jan.
Box AV5

2. Advertising File Series, 1965-1967

3 boxes

Consists of unbound photocopy reductions of newspaper advertisements. Arranged chronologically.

1965 Oct.
(1-7 of 9 folders)
Box AF1
1965 Oct.
(8-9 of 9 folders)
Box AF2
1965 Nov.
(1-5 of 6 folders)
Box AF2
1965 Nov.
(6 folders)
Box AF3
1967 Nov.
(6 folders)
Box AF3

3. Bound Advertisements Series, 1951-1966

24 boxes

Consists of reduced photocopies of newspaper advertisements and circulars, arranged alphabetically by city, and thereunder chronologically.

1962 Sept.-1963 Dec.
Box BA1
1957
Box BA1
1958-1961
Box BA2
1962-1963
Box BA3
1964-1966 June
Box BA4
1956
Box BA5
1959
Box BA5
1963 May-Dec.
Box BA5
1964-1965
Box BA6
1964
Box BA6
1958
Box BA6
1960-1962
Box BA7
1963-1965
Box BA8
1957
Box BA8
1958, 1960-1961
Box BA9
1962-1964
Box BA10
1957
Box BA10
1958, 1960-1961
Box BA11
1962-1963, 1966
Box BA12
1959
Box BA13
1960-1961
Box BA14
1962-1963
Box BA15
1964-1966 June
Box BA16
1966 July-Dec.
Box BA17
1951-1952 June
Box BA17
1952 July-1954 June
Box BA18B
Box BA18B
Box BA18A
1954 July-1955 Dec.
Box BA19
1956, 1958
Box BA20
1959-1960
Box BA21
1961
Box BA22
1962-1966
Box BA23
1961, 1964
Box BA24

4. Food World Information Services (FWIS) Series, 1998-2001

38 boxes

Consists of reduced photocopies of newspaper advertisements, compiled by the Food World Information Service. Arranged into Baltimore-Washington and Philadelphia area groups, and thereunder chronologically.

1998 Apr.-June
Box FB1
1998 Aug.-Sept.
Box FB2
1998 Oct.-Nov.
Box FB3
1998 Dec.
Box FB4
1999 Jan.-Feb.
Box FB5
1999 Mar.-Apr.
Box FB6
1999 May-June
Box FB7
1999 July-Aug.
Box FB8
1999 Sept.-Oct.
Box FB9
1999 Nov.-Dec.
Box FB10
2000 Jan.-Feb.
Box FB11
2000 Mar.-Apr.
Box FB12
2000 May-June
Box FB13
2000 July-Aug.
Box FB14
2000 Sept.-Oct.
Box FB15
2000 Nov.-Dec.
Box FB16
2001 Jan-Feb.
Box FB17
2001 Mar-Apr.
Box FB18
2001 June-July
Box FB19
2001 Oct.-Nov.
Box FB20
2001 Dec.
Box FB21
1999 June
Box FP1
1999 July-Aug.
Box FP2
1999 Sept.
Box FP3
1999 Sept.-Oct.
Box FP4
1999 Nov.-Dec.
Box FP5
2000 Jan.-Feb.
Box FP6
2000 Feb.-Apr.
Box FP7
2000 Apr.-June
Box FP8
2000 June-Aug.
Box FP9
2000 Aug.-Oct.
Box FP10
2000 Oct.-Nov.
Box FP11
2000 Nov.-2001 Jan.
Box FP12
2001 Jan.-Mar.
Box FP13
2001 Mar.-Apr., July
Box FP14
2001 July-Sept.
Box FP15
2001 Sept.-Nov.
Box FP16
2001 Dec.
Box FP17

5. Microfilm Series, 1967-1993

393 Reels

Consists of 393 reels of newspaper advertisements from a number of cities where Giant operated stores. Arranged into Advertisements, Circulars, and General Merchandise, then alphabetically by city and newspaper title, thereunder chronologically, and sequentially numbered.

Annapolis, Md.: Capital, 1988 July-Dec., 1989 Jan.-Dec.
Box FP17
Reel MF-O-001
Annapolis, Md.: Capital, 1990 Jan.-Dec.
Box FP17
Reel MF-O-002
Annapolis, Md.: Evening Capital, 1970 May 4-July 29
Box FP17
Reel MF-O-003
Annapolis, Md.: Evening Capital, 1987 Apr.-Dec.
Box FP17
Reel MF-O-004
Annapolis, Md.: Evening Capital, 1988 Jan.-June
Box FP17
Reel MF-O-005
Baltimore, Md.: News American, 1967 Jan.-Dec.
Box FP17
Reel MF-O-006
Baltimore, Md.: News American, 1969 Jan.-Feb.
Box FP17
Reel MF-O-007
Baltimore, Md.: News American, 1969 Mar.-May 4
Box FP17
Reel MF-O-008
Baltimore, Md.: News American, 1969 May 7-July 9
Box FP17
Reel MF-O-009
Baltimore, Md.: News American, 1969 July 13-Sept. 21
Box FP17
Reel MF-O-010
Baltimore, Md.: News American, 1979 Jan.-June
Box FP17
Reel MF-O-011
Baltimore, Md.: News American, 1980 Jan.-June
Box FP17
Reel MF-O-012
Baltimore, Md.: News American, 1980 July-Dec.
Box FP17
Reel MF-O-013
Baltimore, Md.: News American, 1981 Jan.-June
Box FP17
Reel MF-O-014
Baltimore, Md.: News American, 1982 Apr.-Dec.
Box FP17
Reel MF-O-015
Baltimore, Md.: News American, 1983 Jan.-Mar.
Box FP17
Reel MF-O-016
Baltimore, Md.: News American, 1983 July-Sept.
Box FP17
Reel MF-O-017
Baltimore, Md.: News American, 1983 Oct.-Dec.
Box FP17
Reel MF-O-018
Baltimore, Md.: News American, 1984 Jan.-Sept.
Box FP17
Reel MF-O-019
Baltimore, Md.: News American, 1984 Oct.-Dec.
Box FP17
Reel MF-O-020
Charlottesville, Va.: Daily Progress, 1986 May-Dec.
Box FP17
Reel MF-O-021
Charlottesville, Va.: Daily Progress, 1987 Jan.-June
Box FP17
Reel MF-O-022
Charlottesville, Va.: Daily Progress, 1987 July-Dec.
Box FP17
Reel MF-O-023
Charlottesville, Va.: Daily Progress, 1988 Jan.-June
Box FP17
Reel MF-O-024
Charlottesville, Va.: Daily Progress, 1988 July-Dec.
Box FP17
Reel MF-O-025
Charlottesville, Va.: Daily Progress, 1989 Jan.-Dec.
Box FP17
Reel MF-O-026
Charlottesville, Va.: Daily Progress, 1990 Jan.-Dec.
Box FP17
Reel MF-O-027
Frederick, Md.: Frederick News, 1980 Jan.-June
Box FP17
Reel MF-O-028
Frederick, Md.: Frederick News, 1980 July-Dec.
Box FP17
Reel MF-O-029
Frederick, Md.: Frederick News, 1981 Jan.-June
Box FP17
Reel MF-O-030
Frederick, Md.: Frederick News, 1981 July-1982 July
Box FP17
Reel MF-O-031
Frederick, Md.: Frederick News, 1982 Aug.-Dec.
Box FP17
Reel MF-O-032
Frederick, Md.: Frederick News, 1983 Jan.-June
Box FP17
Reel MF-O-033
Frederick, Md.: Frederick News, 1983 July-Sept.
Box FP17
Reel MF-O-034
Frederick, Md.: Frederick News, 1983 Oct.-Dec.
Box FP17
Reel MF-O-035
Frederick, Md.: Frederick News, 1984 Jan.-Sept.
Box FP17
Reel MF-O-036
Frederick, Md.: Frederick News, 1984 Oct.-Dec.
Box FP17
Reel MF-O-037
Frederick, Md.: Frederick News, 1985 Jan.-Mar.
Box FP17
Reel MF-O-038
Frederick, Md.: Frederick News, 1985 Apr.-June
Box FP17
Reel MF-O-039
Frederick, Md.: Frederick News, 1985 July-Sept.
Box FP17
Reel MF-O-040
Frederick, Md.: Frederick News, 1985 Oct.-1986 Mar.
Box FP17
Reel MF-O-041
Frederick, Md.: Frederick News, 1986 Apr.-1987 June
Box FP17
Reel MF-O-042
Frederick, Md.: Frederick News, 1987 July-Dec.
Box FP17
Reel MF-O-043
Frederick, Md.: Frederick News, 1988 Jan.-Dec.
Box FP17
Reel MF-O-044
Frederick, Md.: Frederick News, 1989 Jan.-Dec.
Box FP17
Reel MF-O-045
Frederick, Md.: Frederick News, 1990 Jan.-Dec.
Box FP17
Reel MF-O-046
Frederick, Md.: Frederick Post, 1980 Jan.-June
Box FP17
Reel MF-O-047
Frederick, Md.: Frederick Post, 1980 July-Dec.
Box FP17
Reel MF-O-048
Frederick, Md.: Frederick Post, 1981 Jan.-June
Box FP17
Reel MF-O-049
Frederick, Md.: Frederick Post, 1981 July-1982 July
Box FP17
Reel MF-O-050
Frederick, Md.: Frederick Post, 1982 Aug.-Dec.
Box FP17
Reel MF-O-051
Frederick, Md.: Frederick Post, 1983 Jan.-June
Box FP17
Reel MF-O-052
Frederick, Md.: Frederick Post, 1983 July-Sept.
Box FP17
Reel MF-O-053
Frederick, Md.: Frederick Post, 1983 Oct.-Dec.
Box FP17
Reel MF-O-054
Frederick, Md.: Frederick Post, 1984 Jan.-Sept.
Box FP17
Reel MF-O-055
Frederick, Md.: Frederick Post, 1984 Oct.-Dec.
Box FP17
Reel MF-O-056
Frederick, Md.: Frederick Post, 1985 Jan.-Mar.
Box FP17
Reel MF-O-057
Frederick, Md.: Frederick Post, 1985 Apr.-June
Box FP17
Reel MF-O-058
Frederick, Md.: Frederick Post, 1985 July-Sept.
Box FP17
Reel MF-O-059
Frederick, Md.: Frederick Post, 1985 Oct.-1986 Mar.
Box FP17
Reel MF-O-060
Frederick, Md.: Frederick Post, 1986 Apr.-Dec.
Box FP17
Reel MF-O-061
Frederick, Md.: Frederick Post, 1987 Jan.-June
Box FP17
Reel MF-O-062
Frederick, Md.: Frederick Post, 1987 July-Dec.
Box FP17
Reel MF-O-063
Frederick, Md.: Frederick Post, 1988 Jan.-Dec.
Box FP17
Reel MF-O-064
Frederick, Md.: Frederick Post, 1989 Jan.-June
Box FP17
Reel MF-O-065
Frederick, Md.: Frederick Post, 1989 July-Dec., 1990 Jan.-Dec.
Box FP17
Reel MF-O-066
Fredericksburg, Va.: Free Lance-Star, 1967 Jan.-Dec.
Box FP17
Reel MF-O-067
Fredericksburg, Va.: Free Lance-Star, 1967 Jan.-1970 Jan.
Box FP17
Reel MF-O-068
Fredericksburg, Va.: Free Lance-Star, 1968 Jan.-Dec.
Box FP17
Reel MF-O-069
Fredericksburg, Va.: Free Lance-Star, 1969 Mar. 3-May 5
Box FP17
Reel MF-O-070
Fredericksburg, Va.: Free Lance-Star, 1969 May 7-July 10
Box FP17
Reel MF-O-071
Fredericksburg, Va.: Free Lance-Star, 1969 July 14-Sept. 18
Box FP17
Reel MF-O-072
Fredericksburg, Va.: Free Lance-Star, 1969 Sept. 22-Nov. 24
Box FP17
Reel MF-O-073
Fredericksburg, Va.: Free Lance-Star, 1969 Dec. 1-1970 Jan. 29
Box FP17
Reel MF-O-074
Fredericksburg, Va.: Free Lance-Star, 1970 Feb. 4-Apr. 29
Box FP17
Reel MF-O-075
Fredericksburg, Va.: Free Lance-Star, 1970 May4-July 30
Box FP17
Reel MF-O-076
Fredericksburg, Va.: Free Lance-Star, 1980 Jan.-June
Box FP17
Reel MF-O-077
Fredericksburg, Va.: Free Lance-Star, 1980 July-Dec.
Box FP17
Reel MF-O-078
Fredericksburg, Va.: Free Lance-Star, 1981 Jan.-June
Box FP17
Reel MF-O-079
Fredericksburg, Va.: Free Lance-Star, 1981 July-1982 Mar.
Box FP17
Reel MF-O-080
Fredericksburg, Va.: Free Lance-Star, 1982 Apr.-Sept.
Box FP17
Reel MF-O-081
Fredericksburg, Va.: Free Lance-Star, 1982 Oct.-Dec.
Box FP17
Reel MF-O-082
Fredericksburg, Va.: Free Lance-Star, 1983 Jan.-June
Box FP17
Reel MF-O-083
Fredericksburg, Va.: Free Lance-Star, 1983 July-Sept.
Box FP17
Reel MF-O-084
Fredericksburg, Va.: Free Lance-Star, 1983 Oct.-Dec.
Box FP17
Reel MF-O-085
Fredericksburg, Va.: Free Lance-Star, 1984 Jan.-Sept.
Box FP17
Reel MF-O-086
Fredericksburg, Va.: Free Lance-Star, 1984 Oct.-Dec.
Box FP17
Reel MF-O-087
Fredericksburg, Va.: Free Lance-Star, 1985 Apr.-June
Box FP17
Reel MF-O-088
Fredericksburg, Va.: Free Lance-Star, 1985 July-Sept.
Box FP17
Reel MF-O-089
Fredericksburg, Va.: Free Lance-Star, 1985 Oct.-1986 Dec.
Box FP17
Reel MF-O-090
Fredericksburg, Va.: Free Lance-Star, 1987 Jan.-Dec.
Box FP17
Reel MF-O-091
Fredericksburg, Va.: Free Lance-Star, 1988 Jan.-Dec.
Box FP17
Reel MF-O-092
Fredericksburg, Va.: Free Lance-Star, 1989 Jan.-Dec.
Box FP17
Reel MF-O-093
Fredericksburg, Va.: Free Lance-Star, 1990 Jan.-Dec.
Box FP17
Reel MF-O-094
Glen Burnie, Md.: Maryland Gazette, 1969 Mar. 6-May 1
Box FP17
Reel MF-O-095
Glen Burnie, Md.: Maryland Gazette, 1969 Mar. 6-1970 Jan. 29
Box FP17
Reel MF-O-096
Glen Burnie, Md.: Maryland Gazette, 1969 May 8-July 10
Box FP17
Reel MF-O-097
Glen Burnie, Md.: Maryland Gazette, 1969 July 17-Sept. 11
Box FP17
Reel MF-O-098
Glen Burnie, Md.: Maryland Gazette, 1969 Sept. 25-Nov. 24
Box FP17
Reel MF-O-099
Glen Burnie, Md.: Maryland Gazette, 1969 Dec. 4-1970 Jan. 29
Box FP17
Reel MF-O-100
Glen Burnie, Md.: Maryland Gazette, 1987 Apr.-Dec.
Box FP17
Reel MF-O-101
Glen Burnie, Md.: Maryland Gazette, 1988 Jan.-June
Box FP17
Reel MF-O-102
Glen Burnie, Md.: Maryland Gazette, 1988 July-Dec., 1989 Jan.-Dec.
Box FP17
Reel MF-O-103
Glen Burnie, Md.: Maryland Gazette, 1990 Jan.-Dec.
Box FP17
Reel MF-O-104
Leesburg, Va.: Loudon Times (Mirror), 1969 Mar. 6-1970 Jan. 29
Box FP17
Reel MF-O-105
Leesburg, Va.: Loudon Times (Mirror), 1970 May 7-July 30
Box FP17
Reel MF-O-106
Manassas, Va.: Journal Messenger, 1988 Mar.-Dec.
Box FP17
Reel MF-O-107
Manassas, Va.: Journal Messenger, 1989 Jan.-Dec.
Box FP17
Reel MF-O-108
Manassas, Va.: Journal Messenger, 1990 Jan.-Dec.
Box FP17
Reel MF-O-109
Richmond, Va.: News Leader, Times Dispatch, 1968 Jan.-Dec.
Box FP17
Reel MF-O-110
Richmond, Va.: News Leader, Times Dispatch, 1969 Jan.-Feb.
Box FP17
Reel MF-O-111
Richmond, Va.: News Leader, Times Dispatch, 1969 Mar.-May 1
Box FP17
Reel MF-O-112
Richmond, Va.: News Leader, Times Dispatch, 1969 July 14-Sept. 18
Box FP17
Reel MF-O-113
Richmond, Va.: News Leader, Times Dispatch, 1969 Dec. 1-1970 Jan. 29
Box FP17
Reel MF-O-114
Rockville, Md.: Montgomery County Sentinel, 1969 Mar. 5-May 1
Box FP17
Reel MF-O-115
Rockville, Md.: Montgomery County Sentinel, 1969 July 10
Box FP17
Reel MF-O-116
Rockville, Md.: Montgomery County Sentinel, 1969 July 17-Sept. 11
Box FP17
Reel MF-O-117
Rockville, Md.: Montgomery County Sentinel, 1969 Sept. 25-Nov. 20
Box FP17
Reel MF-O-118
Salisbury, Md.: (Daily) Times, 1968 Jan.-Dec.
Box FP17
Reel MF-O-119
Salisbury, Md.: (Daily) Times, 1969 Jan.-Feb.
Box FP17
Reel MF-O-120
Salisbury, Md.: (Daily) Times, 1969 Mar.-May 1
Box FP17
Reel MF-O-121
Salisbury, Md.: (Daily) Times, 1969 May 4-July 10
Box FP17
Reel MF-O-122
Salisbury, Md.: (Daily) Times, 1969 Sept. 24-Nov. 30
Box FP17
Reel MF-O-123
Salisbury, Md.: (Daily) Times, 1969 Dec. 3-1970 Jan. 28
Box FP17
Reel MF-O-124
Salisbury, Md.: (Daily) Times, 1970 Feb. 1-Apr. 29
Box FP17
Reel MF-O-125
Salisbury, Md.: (Daily) Times, 1970 May-July
Box FP17
Reel MF-O-126
Salisbury, Md.: (Daily) Times, 1980 Jan.-June
Box FP17
Reel MF-O-127
Salisbury, Md.: (Daily) Times, 1980 July-Dec.
Box FP17
Reel MF-O-128
Salisbury, Md.: (Daily) Times, 1981 Jan.-June
Box FP17
Reel MF-O-129
Salisbury, Md.: (Daily) Times, 1981 July-Dec.
Box FP17
Reel MF-O-130
Salisbury, Md.: (Daily) Times, 1982 Apr.-Dec.
Box FP17
Reel MF-O-131
Salisbury, Md.: (Daily) Times, 1983 Jan.-June
Box FP17
Reel MF-O-132
Salisbury, Md.: (Daily) Times, 1983 July-Sept.
Box FP17
Reel MF-O-133
Salisbury, Md.: (Daily) Times, 1983 Oct.-Dec.
Box FP17
Reel MF-O-134
Salisbury, Md.: (Daily) Times, 1984 Jan.-Sept.
Box FP17
Reel MF-O-135
Salisbury, Md.: (Daily) Times, 1984 Oct.-Dec.
Box FP17
Reel MF-O-136
Salisbury, Md.: (Daily) Times, 1985 Apr.-June
Box FP17
Reel MF-O-137
Salisbury, Md.: (Daily) Times, 1985 July-Sept.
Box FP17
Reel MF-O-138
Salisbury, Md.: (Daily) Times, 1985 Oct.-Dec.
Box FP17
Reel MF-O-139
Salisbury, Md.: (Daily) Times, 1987 Jan.-June
Box FP17
Reel MF-O-140
Salisbury, Md.: (Daily) Times, 1987 July-Dec.
Box FP17
Reel MF-O-141
Salisbury, Md.: (Daily) Times, 1988 Jan.-Dec.
Box FP17
Reel MF-O-142
Salisbury, Md.: (Daily) Times, 1989 Jan.-Dec.
Box FP17
Reel MF-O-143
Salisbury, Md.: (Daily) Times, 1990 Jan.-Dec.
Box FP17
Reel MF-O-144
Washington, D.C.: Post--Giant advertising, 1967 Jan.-Dec.
Box FP17
Reel MF-O-145
Washington, D.C.: Post--Giant advertising, 1968 Jan.-1970 Jan.
Box FP17
Reel MF-O-146
Washington, D.C.: Post--Giant advertising, 1970 Feb.-May 1
Box FP17
Reel MF-O-147
Washington, D.C.: Post--Giant advertising, 1970 May 4-July 30
Box FP17
Reel MF-O-148
Washington, D.C.: Post--Giant advertising, 1970 Aug.-Oct. 1
Box FP17
Reel MF-O-149
Washington, D.C.: Post--Giant advertising, 1970 Oct. 5-Dec.
Box FP17
Reel MF-O-150
Washington, D.C.: Post--Giant advertising, 1971 Jan.-Feb.
Box FP17
Reel MF-O-151
Washington, D.C.: Post--Giant advertising, 1971 Mar.-Apr.
Box FP17
Reel MF-O-152
Washington, D.C.: Post--Giant advertising, 1971 May-July 1
Box FP17
Reel MF-O-153
Washington, D.C.: Post--Giant advertising, 1971 July 6-Sept.
Box FP17
Reel MF-O-154
Washington, D.C.: Post--Giant advertising, 1971 Oct.-Dec.
Box FP17
Reel MF-O-155
Washington, D.C.: Post--Giant advertising, 1972 Jan.-Mar. 4
Box FP17
Reel MF-O-156
Washington, D.C.: Post--Giant advertising, 1972 Mar. 6-Apr.
Box FP17
Reel MF-O-157
Washington, D.C.: Post--Giant advertising, 1972 May-July 27
Box FP17
Reel MF-O-158
Washington, D.C.: Post--Giant advertising, 1972 July 30-Sept.
Box FP17
Reel MF-O-159
Washington, D.C.: Post--Giant advertising, 1972 Oct.-Dec.
Box FP17
Reel MF-O-160
Washington, D.C.: Post--Giant advertising, 1973 Jan.-Mar.
Box FP17
Reel MF-O-161
Washington, D.C.: Post--Giant advertising, 1973 Apr.-June
Box FP17
Reel MF-O-162
Washington, D.C.: Post--Giant advertising, 1973 July-Sept.
Box FP17
Reel MF-O-163
Washington, D.C.: Post--Giant advertising, 1973 Oct.-Dec.
Box FP17
Reel MF-O-164
Washington, D.C.: Post--Giant advertising, 1974 Jan.-Mar.
Box FP17
Reel MF-O-165
Washington, D.C.: Post--Giant advertising, 1974 Apr.-June
Box FP17
Reel MF-O-166
Washington, D.C.: Post--Giant advertising, 1974 July-Sept.
Box FP17
Reel MF-O-167
Washington, D.C.: Post--Giant advertising, 1974 Oct.-Dec.
Box FP17
Reel MF-O-168
Washington, D.C.: Post--Giant advertising, 1975 Jan.-Mar.
Box FP17
Reel MF-O-169
Washington, D.C.: Post--Giant advertising, 1975 Apr.-June
Box FP17
Reel MF-O-170
Washington, D.C.: Post--Giant advertising, 1975 July-Sept.
Box FP17
Reel MF-O-171
Washington, D.C.: Post--Giant advertising, 1975 Oct.-Dec.
Box FP17
Reel MF-O-172
Washington, D.C.: Post--Giant advertising, 1976 Jan.-Mar.
Box FP17
Reel MF-O-173
Washington, D.C.: Post--Giant advertising, 1976 Apr.-July
Box FP17
Reel MF-O-174
Washington, D.C.: Post--Giant advertising, 1976 Aug.-Sept.
Box FP17
Reel MF-O-175
Washington, D.C.: Post--Giant advertising, 1976 Oct.-Nov.
Box FP17
Reel MF-O-176
Washington, D.C.: Post--Giant advertising, 1976 Dec.-1977 Jan.
Box FP17
Reel MF-O-177
Washington, D.C.: Post--Giant advertising, 1977 Feb.-Mar.
Box FP17
Reel MF-O-178
Washington, D.C.: Post--Giant advertising, 1977 Apr.-May
Box FP17
Reel MF-O-179
Washington, D.C.: Post--Giant advertising, 1977 June-July
Box FP17
Reel MF-O-180
Washington, D.C.: Post--Giant advertising, 1977 Aug.-Sept.
Box FP17
Reel MF-O-181
Washington, D.C.: Post--Giant advertising, 1977 Oct.-Nov.
Box FP17
Reel MF-O-182
Washington, D.C.: Post--Giant advertising, 1977 Dec.
Box FP17
Reel MF-O-183
Washington, D.C.: Post--Giant advertising, 1978 Jan.-Apr.
Box FP17
Reel MF-O-184
Washington, D.C.: Post--Giant advertising, 1978 May-July
Box FP17
Reel MF-O-185
Washington, D.C.: Post--Giant advertising, 1978 Aug.-Nov.
Box FP17
Reel MF-O-186
Washington, D.C.: Post--Giant advertising, 1978 Dec.-1979 Feb.
Box FP17
Reel MF-O-187
Washington, D.C.: Post--Giant advertising, 1979 Mar.-May
Box FP17
Reel MF-O-188
Washington, D.C.: Post--Competition advertising, 1967 Jan.-June
Box FP17
Reel MF-O-189
Washington, D.C.: Post--Competition advertising, 1967 July-Dec.
Box FP17
Reel MF-O-190
Washington, D.C.: Post--Competition advertising, 1968 Jan.-Dec.
Box FP17
Reel MF-O-191
Washington, D.C.: Post--Competition advertising, 1969 Jan.-Feb.
Box FP17
Reel MF-O-192
Washington, D.C.: Post--Competition advertising, 1969 Mar.-May 8
Box FP17
Reel MF-O-193
Washington, D.C.: Post--Competition advertising, 1969 May 8-July 11
Box FP17
Reel MF-O-194
Washington, D.C.: Post--Competition advertising, 1969 July 14-Sept. 22
Box FP17
Reel MF-O-195
Washington, D.C.: Post--Competition advertising, 1969 Sept. 24-Dec. 1
Box FP17
Reel MF-O-196
Washington, D.C.: Post--Competition advertising, 1969 Dec. 4-1970 Jan. 30
Box FP17
Reel MF-O-197
Washington, D.C.: Post--Competition advertising, 1970 Feb. 2-May 1
Box FP17
Reel MF-O-198
Washington, D.C.: Post--Competition advertising, 1970 May 4-July
Box FP17
Reel MF-O-199
Washington, D.C.: Post--Competition advertising, 1970 Aug.-Oct. 1
Box FP17
Reel MF-O-200
Washington, D.C.: Post--Competition advertising, 1970 Oct. 5-Dec.
Box FP17
Reel MF-O-201
Washington, D.C.: Post--Competition advertising, 1971 Jan.-Feb.
Box FP17
Reel MF-O-202
Washington, D.C.: Post--Competition advertising, 1971 Mar.-Apr.
Box FP17
Reel MF-O-203
Washington, D.C.: Post--Competition advertising, 1971 May-July 1
Box FP17
Reel MF-O-204
Washington, D.C.: Post--Competition advertising, 1971 July 6-Oct. 1
Box FP17
Reel MF-O-205
Washington, D.C.: Post--Competition advertising, 1971 Oct. 4-Dec.
Box FP17
Reel MF-O-206
Washington, D.C.: Post--Competition advertising, 1972 Jan.-Mar. 2
Box FP17
Reel MF-O-207
Washington, D.C.: Post--Competition advertising, 1972 Mar. 6-Apr.
Box FP17
Reel MF-O-208
Washington, D.C.: Post--Competition advertising, 1972 May-July 28
Box FP17
Reel MF-O-209
Washington, D.C.: Post--Competition advertising, 1972 July 30-Sept.
Box FP17
Reel MF-O-210
Washington, D.C.: Post--Competition advertising, 1972 Oct.-Dec.
Box FP17
Reel MF-O-211
Washington, D.C.: Post--Competition advertising, 1973 Jan.-Mar.
Box FP17
Reel MF-O-212
Washington, D.C.: Post--Competition advertising, 1973 Apr.-June
Box FP17
Reel MF-O-213
Washington, D.C.: Post--Competition advertising, 1973 July-Sept.
Box FP17
Reel MF-O-214
Washington, D.C.: Post--Competition advertising, 1973 Oct.-Dec.
Box FP17
Reel MF-O-215
Washington, D.C.: Post--Competition advertising, 1974 Jan.-Mar.
Box FP17
Reel MF-O-216
Washington, D.C.: Post--Competition advertising, 1974 Apr.-June
Box FP17
Reel MF-O-217
Washington, D.C.: Post--Competition advertising, 1974 July-Sept.
Box FP17
Reel MF-O-218
Washington, D.C.: Post--Competition advertising, 1974 Oct.-Dec.
Box FP17
Reel MF-O-219
Washington, D.C.: Post--Competition advertising, 1975 Jan.-Mar.
Box FP17
Reel MF-O-220
Washington, D.C.: Post--Competition advertising, 1975 Apr.-June
Box FP17
Reel MF-O-221
Washington, D.C.: Post--Competition advertising, 1975 July-Sept.
Box FP17
Reel MF-O-222
Washington, D.C.: Post--Competition advertising, 1975 Oct.-Dec.
Box FP17
Reel MF-O-223
Washington, D.C.: Post--Competition advertising, 1976 Jan.-Mar.
Box FP17
Reel MF-O-224
Washington, D.C.: Post--Competition advertising, 1979 July 9-Aug. 29
Box FP17
Reel MF-O-225
Washington, D.C.: Post--Competition advertising, 1979 Aug. 30-Dec.
Box FP17
Reel MF-O-226
Washington, D.C.: Post--Giant + Competition, 1979 Aug.-Dec.
Box FP17
Reel MF-O-227
Washington, D.C.: Post and Star, 1979 July 10-Aug. 29
Box FP17
Reel MF-O-228
Washington, D.C.: Star, 1976 Apr.-July
Box FP17
Reel MF-O-229
Multiple cities: Baltimore News American, Frederick News, Frederick Post, Salisbury Times, 1983 Oct.-Dec.
Box FP17
Reel MF-O-230
Multiple cities: Baltimore News American, Frederick News, Frederick Post, 1983 Jan.-June
Box FP17
Reel MF-O-231
Multiple cities: Baltimore Sun, Frederick News, Frederick Post, Fredericksburg Free Lance-Star, 1980 Jan.-June
Box FP17
Reel MF-O-232
1968 Mar.-Oct.
Box FP17
Reel MF-O-233
1968 Oct.-1969 Sept.
Box FP17
Reel MF-O-234
1973 July 9-Sept 24
Box FP17
Reel MF-O-235
1980 May-July
Box FP17
Reel MF-O-236
1980 Aug.-Oct.
Box FP17
Reel MF-O-237
1980 Nov.-Dec.
Box FP17
Reel MF-O-238
1981 Jan.-Mar.
Box FP17
Reel MF-O-239
1981 Apr.-Sept.
Box FP17
Reel MF-O-240
1981 Oct.-Dec.
Box FP17
Reel MF-O-241
1982 Jan.-Mar.
Box FP17
Reel MF-O-242
1982 Apr.-Sept.
Box FP17
Reel MF-O-243
1982 Oct.-Dec.
Box FP17
Reel MF-O-244
1983 Jan.-Mar.
Box FP17
Reel MF-O-245
1983 Apr.-June (1 of 2)
Box FP17
Reel MF-O-246
1983 Apr.-June (2 of 2)
Box FP17
Reel MF-O-247
1983 Oct.-Dec.
Box FP17
Reel MF-O-248
1984 Jan.-Mar.
Box FP17
Reel MF-O-249
1984 Apr.-June
Box FP17
Reel MF-O-250
1984 July-Sept.
Box FP17
Reel MF-O-251
1984 Oct.-Dec (1 of 2)
Box FP17
Reel MF-O-252
1984 Oct.-Dec (2 of 2)
Box FP17
Reel MF-O-253
1985 Jan.-Mar (1 of 2)
Box FP17
Reel MF-O-254
1985 Jan.-Mar (2 of 2)
Box FP17
Reel MF-O-255
1985 July-Sept.
Box FP17
Reel MF-O-256
1985 Oct.-Dec.
Box FP17
Reel MF-O-257
1986 Jan.-Feb.
Box FP17
Reel MF-O-258
1986 Mar.
Box FP17
Reel MF-O-259
1986 Apr.-June
Box FP17
Reel MF-O-260
1986 May-July
Box FP17
Reel MF-O-261
1986 Aug.
Box FP17
Reel MF-O-262
1986 Sept.-Dec.
Box FP17
Reel MF-O-263
1987 Jan.-Mar.
Box FP17
Reel MF-O-264
1987 Mar.-May
Box FP17
Reel MF-O-265
1987 June
Box FP17
Reel MF-O-266
1987 June-July
Box FP17
Reel MF-O-267
1987 Aug.-Sept.
Box FP17
Reel MF-O-268
1987 Sept.-Nov.
Box FP17
Reel MF-O-269
1987 Nov.-Dec.
Box FP17
Reel MF-O-270
1988 Jan.
Box FP17
Reel MF-O-271
1988 Jan.-Mar.
Box FP17
Reel MF-O-272
1988 Mar.-Apr.
Box FP17
Reel MF-O-273
1988 May-June
Box FP17
Reel MF-O-274
1988 June-July
Box FP17
Reel MF-O-275
1988 July-Sept.
Box FP17
Reel MF-O-276
1988 Sept.-Oct.
Box FP17
Reel MF-O-277
1988 Oct.-Nov.
Box FP17
Reel MF-O-278
1988 Nov.-Dec.
Box FP17
Reel MF-O-279
1989 Jan.
Box FP17
Reel MF-O-280
1989 Feb.
Box FP17
Reel MF-O-281
1989 Mar.
Box FP17
Reel MF-O-282
1989 Apr.
Box FP17
Reel MF-O-283
1989 May
Box FP17
Reel MF-O-284
1989 June
Box FP17
Reel MF-O-285
1989 July
Box FP17
Reel MF-O-286
1989 Aug 6-19
Box FP17
Reel MF-O-287
1989 Aug 20-Sept 9
Box FP17
Reel MF-O-288
1989 Sept 10-Oct 7
Box FP17
Reel MF-O-289
1989 Oct 8-29
Box FP17
Reel MF-O-290
1989 Oct 29-Nov 25
Box FP17
Reel MF-O-291
1989 Nov 26-Dec 17
Box FP17
Reel MF-O-292
1989 Dec 18-31
Box FP17
Reel MF-O-293
1990 Jan 7-28
Box FP17
Reel MF-O-294
1990 Jan 28-Feb 17
Box FP17
Reel MF-O-295
1990 Feb 18-Mar 11
Box FP17
Reel MF-O-296
1990 Mar.-Apr.
Box FP17
Reel MF-O-297
1990 Apr (1 of 2)
Box FP17
Reel MF-O-298
1990 Apr (2 of 2)
Box FP17
Reel MF-O-299
1990 May
Box FP17
Reel MF-O-300
1990 June
Box FP17
Reel MF-O-301
1990 July (1 of 2)
Box FP17
Reel MF-O-302
1990 July (2 of 2)
Box FP17
Reel MF-O-303
1990 Aug.
Box FP17
Reel MF-O-304
1990 Sept (1 of 2)
Box FP17
Reel MF-O-305
1990 Sept (2 of 2)
Box FP17
Reel MF-O-306
1990 Oct.
Box FP17
Reel MF-O-307
1990 Nov.
Box FP17
Reel MF-O-308
1990 Dec (1 of 2)
Box FP17
Reel MF-O-309
1990 Dec (2 of 2)
Box FP17
Reel MF-O-310
1991 Jan.
Box FP17
Reel MF-O-311
1991 Feb.
Box FP17
Reel MF-O-312
1991 Mar.
Box FP17
Reel MF-O-313
1991 Mar.-Apr.
Box FP17
Reel MF-O-314
1991 Apr.-May
Box FP17
Reel MF-O-315
1991 May
Box FP17
Reel MF-O-316
1991 June 2-16
Box FP17
Reel MF-O-317
1991 June 23-30
Box FP17
Reel MF-O-318
1991 July 17-21
Box FP17
Reel MF-O-319
1991 July 28-Aug 11
Box FP17
Reel MF-O-320
1991 Aug 18-Sept 1
Box FP17
Reel MF-O-321
1991 Sept 8-15
Box FP17
Reel MF-O-322
1991 Sept 22-29
Box FP17
Reel MF-O-323
1991 Oct 6-13
Box FP17
Reel MF-O-324
1991 Oct 20-27
Box FP17
Reel MF-O-325
1991 Nov 3-10
Box FP17
Reel MF-O-326
1991 Nov 17-24
Box FP17
Reel MF-O-327
1991 Dec 1-8
Box FP17
Reel MF-O-328
1991 Dec 15-29
Box FP17
Reel MF-O-329
1992 Jan 5-12
Box FP17
Reel MF-O-330
1992 Jan 19-26
Box FP17
Reel MF-O-331
1992 Feb 2-9
Box FP17
Reel MF-O-332
1992 Feb 16-23
Box FP17
Reel MF-O-333
1992 Mar 1-8
Box FP17
Reel MF-O-334
1992 Mar 15-22
Box FP17
Reel MF-O-335
1992 Mar 29-Apr 5
Box FP17
Reel MF-O-336
1992 Apr 12-18
Box FP17
Reel MF-O-337
1992 Apr 19-26
Box FP17
Reel MF-O-338
1992 May 3-10
Box FP17
Reel MF-O-339
1992 May 17-25
Box FP17
Reel MF-O-340
1992 May 26-30
Box FP17
Reel MF-O-341
1992 May 31-June 6
Box FP17
Reel MF-O-342
1992 June 7-13
Box FP17
Reel MF-O-343
1992 June 14-20
Box FP17
Reel MF-O-344
1992 June 21-27
Box FP17
Reel MF-O-345
1992 June 28-July 4
Box FP17
Reel MF-O-346
1992 July 5-11
Box FP17
Reel MF-O-347
1992 July 12-18
Box FP17
Reel MF-O-348
1992 July 19-25
Box FP17
Reel MF-O-349
1992 July 26-31
Box FP17
Reel MF-O-350
1992 Aug 16-22
Box FP17
Reel MF-O-351
1992 Aug 23-29
Box FP17
Reel MF-O-352
1992 Aug 30
Box FP17
Reel MF-O-353
1992 Sept (1 of 4)
Box FP17
Reel MF-O-354
1992 Sept (2 of 4)
Box FP17
Reel MF-O-355
1992 Sept (3 of 4)
Box FP17
Reel MF-O-356
1992 Sept (4 of 4)
Box FP17
Reel MF-O-357
1992 Oct 4-10
Box FP17
Reel MF-O-358
1992 Oct 11-17
Box FP17
Reel MF-O-359
1992 Oct 18-24
Box FP17
Reel MF-O-360
1992 Oct 25-31
Box FP17
Reel MF-O-361
1992 Nov 1-7
Box FP17
Reel MF-O-362
1992 Nov 8-14
Box FP17
Reel MF-O-363
1992 Nov 15-21
Box FP17
Reel MF-O-364
1992 Nov 22-28
Box FP17
Reel MF-O-365
1992 Nov 29-Dec 5
Box FP17
Reel MF-O-366
1992 Dec 6-12
Box FP17
Reel MF-O-367
1992 Dec 13-19
Box FP17
Reel MF-O-368
1992 Dec 20-26
Box FP17
Reel MF-O-369
1992 Dec 27-31
Box FP17
Reel MF-O-370
1993 Jan 3-9
Box FP17
Reel MF-O-371
1993 Jan 10-16
Box FP17
Reel MF-O-372
1993 Jan 17-23
Box FP17
Reel MF-O-373
1993 Jan 24-30
Box FP17
Reel MF-O-374
1993 Jan 31-Feb 6
Box FP17
Reel MF-O-375
1993 Feb 7-13
Box FP17
Reel MF-O-376
1993 Feb 14-20
Box FP17
Reel MF-O-377
1993 Feb 21-27
Box FP17
Reel MF-O-378
1993 Feb 28-Mar 6
Box FP17
Reel MF-O-379
1993 Mar 7-13
Box FP17
Reel MF-O-380
1993 Mar 14-20
Box FP17
Reel MF-O-381
1993 Mar 21-27
Box FP17
Reel MF-O-382
1993 Mar 28-Apr 3
Box FP17
Reel MF-O-383
1993 Apr 4-10
Box FP17
Reel MF-O-384
1993 Apr 11-17
Box FP17
Reel MF-O-385
1993 Apr 18-24
Box FP17
Reel MF-O-386
1993 Apr 25-May 1
Box FP17
Reel MF-O-387
1993 May 2-8
Box FP17
Reel MF-O-388
1993 May 9-15
Box FP17
Reel MF-O-389
1993 May 16-22
Box FP17
Reel MF-O-390
1993 May 23-29
Box FP17
Reel MF-O-391
1967 Jan.-1969 Mar 5
Box FP17
Reel MF-O-392
1967 Jan.-1970 Jan.
Box FP17
Reel MF-O-393

6. Scrapbooks Series, 1970-1982

5 boxes

Includes eight scrapbooks with fullpage newspaper advertisements, dating from 1970-1982.

Advertising Scrapbook, 1970-1973

General fullsize newspaper ads glued or loosely attached to black scrapbook pages. Many feature consumer advocate Esther Peterson, including the following themes:

  • Discount pricing, “Giant goes discount”
  • Unit pricing, “Goodbye slide rule”
  • Consumer Bill of Rights
  • Recycled paper products
  • Giant brand products
  • Nutritional labeling, “We're making progress”
  • Beef, “You have the right to be informed”
  • Giant truckers
  • Detergents and water pollution
  • “Welcome Home Mr. President,” addressed to President and Mrs. Nixon, 1972 Jun 3
  • “We love you Melissa,” addressed to Olympic swimming champion Melissa Belote, 1973 Sep 15

Box SB1
Advertising Scrapbook, 1970-1976

General fullsize newspaper ads, including the following themes:

  • Sugar prices
  • Immunization
  • Beef
  • Halloween

Box SB1
Advertising Scrapbook, 1972-1978

General fullsize newspaper ads glued on beige scrapbook pages, post-bound. Including the following themes:

  • Discount catalogs and catalog showcase
  • Giant department stores and store openings in Bowie, Maryland, 1973
  • Going out of business ads for Giant department stores, 1978
  • Pants Corral

Box SB2
Advertising Scrapbook, 1982

Fullsize newspaper ads and quarter-page reprints on black scrapbook pages in vinyl, spiral bound book, documenting Somplace Special, Giant Gourmet in McLean, Virginia.

Box SB2
Advertising Scrapbook, 1970-1973

General fullsize newspaper ads on black scrapbook pages in vinyl book, including the following themes:

  • Seafood
  • Dairy
  • Prices and government requested price freeze, 1972 Jan 3
  • Heidi Bakery
  • Giant brand products
  • Open dating
  • Open letter to Washington Redskins football team after a victory over the Cowboys, 1971 Oct 6
  • Giant truckers, “Driving is a civic duty”

Box SB3
Advertising Scrapbook, 1973-1978

General fullsize newspaper ads on black scrapbook pages, including the following themes:

  • Best wishes to President Nixon on inauguration day, 1973
  • Open letter to President Nixon, We are grateful...by bringing the peace we have sought... you have earned our gratitude, 1973 Jan 26
  • Earth Week
  • Maryland lottery, Why we're selling lottery tickets, 1978
  • Meat, Yes we have beef, Mystery at the meat counter

Box SB4
Advertising Scrapbook, 1973-1978

General fullsize newspaper ads, including the following themes:

  • Store openings in Alexandria, Baltimore, Frederick
  • Pharmacy openings and advertisements
  • General seafood ads
  • Passover, When the family gathers for a seder, with a list of which stores carry the advertised products
  • Store closings, Due to the Maryland Court of Appeals decision on 1973 Jan 2, all Giant Food stores in Maryland will be closed on Sunday

Box SB4
Advertising Scrapbook, 1970s

General fullsize consumer advocacy newspaper ads and reprints featuring Esther Peterson, on black scrapbook pages in vinyl.

Box SB5

7. Oversize Advertisements

2 boxes

Window posters, consumer advocacy newspaper ads, and advertising posters promoting Washington area events, healthy eating and nutrition, Giant store programs and reward systems, and other general advertisements.

Window posters

Including general advertisements and promotions.

  • Now shopping has its rewards
  • Don't forget to show your card
  • Steering you towards saving
  • Save money at Giant with checkout coupons
  • Take off with US Air
  • Virginia Wine Festival
  • Buy Now Play Later/Kings Dominion
  • Now Selling Kings Dominion
  • Orioles Sweepstakes World Series 1987
  • 50th Anniversary Ice Capades
  • 2 for 1 at KB Theatre
  • Washington Flower Show

Box OA1
Poster boards and newspaper ads

Includes 29 window posters on board focusing on healthy eating habits. Many advertise the Eater's Almanac or use the logo from “Foods for Health” pilot nutrition program between Giant Food and the National Institutes of Health. Also includes unbound fullsize consumer advocacy newspaper ads and advertising posters featuring Esther Peterson and Odonna Matthews:

  • We support HR 9178 Office of Consumer Representation, 1977 Oct 30
  • Eating right is out of sight
  • Bicycle safety
  • Nutritional labeling
  • Meat, “Even the White House can't get filet mignon”
  • Detergents
  • Cycle-Giant label of recycled paper products
  • Keep food safe from bacteria
  • Eat for health-food and cancer risks

Box OA2
Locally Grown Produce window posters on board, each featuring a color photograph of a farmer with their name and location. No Giant logo appears on the board.
Oversize-folder 1

8. Printed Materials, 1994-1998

2 boxes

Includes an incomplete run of Supermarket News, a weekly trade magazine.

Supermarket News, 1994, Volume 44: Issues 16-33; 35-36
Box PM1
Supermarket News, 1995, Volume 45: Issues 6; 21-27; 29-37; 39-47; 50-51
Box PM1
Supermarket News, 1996: Volume 46: Issues 1; 3-8; 10-24; 26-28; 30-32
Box PM1
Supermarket News, 1996: Volume 46: Issues 33-50; 52
Box PM2
Supermarket News, 1997, Volume 47: Issues 1-2; 5; 7-19; 21-44; 46; 48-49; 51
Box PM2
Supermarket News, 1998, Volume 48: Issue 1
Box PM2

Historical Note

N.M. Cohen and Samuel Lehrman opened the first Giant store in Washington, D.C. in 1936. The store's operating philosophy sought to achieve a price advantage over competitors through a high-volume, self-service operation. As the company expanded, Giant integrated vertically through house-branded products and chain-owned meat packing plants. The company was an early adopter of many of the features now common among contemporary supermarkets, including: automated entrances; shopping carts; computerized inventory control and customer data; and checkout scanners. It was among the first grocery chains to include service centers, such as pharmacies, florists and bakeries, within their stores. Giant eventually expanded into Maryland, Delaware, and Virginia. The chain was purchased by the Dutch company Royal Ahold in 1998, but supermarkets and internet commerce still operate under the Giant name.

Subject Headings

Preferred Citation

[Identification of item], Giant Food Stores Advertising Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Giant Food Stores Advertising Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift from the Naomi and Nehemiah Cohen Foundation, and the Jewish Historical Society of Greater Washington, in 2006 and 2010.

Processing Information

Processed by Richard Collier and Ali Poffinberger, September 2006

Encoded by Richard Collier

Completed November 2006

Updated with Acc. 2010-0161 by Meghan Lyon, August 2010

Accessions 2006-0079 and 2010-0161 are described in this finding aid.