Menu

Guide to the Giant Food Stores Advertising Collection, 1951-2001

Abstract

Giant Foods, established in 1936, is one of the oldest enduring chains of supermarkets in the U.S., and primarily serves the Washington, D.C. area and surrounding states.

The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars; oversize posters and banner advertisements; Supermarket News issues from the 1990s; advertising scrapbooks from the 1970s and 1980s; and a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Giant Food Inc.
Title
Giant Food Stores Advertising collection 1951-2001
Language of Material
English
Extent
87.2 Linear Feet, 17967 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Giant Food Stores Advertising Collection spans the years 1951 through 2001 and includes bound, unbound, and microfilmed volumes of reductions of newspaper advertisements and circulars, along with a set of videotapes of broadcast commercials, that document daily local advertising for a major regional supermarket chain.

The collection is arranged by format into eight series: Adbank Commercials; Advertising File; Bound Advertisements; Food World Information Services (FWIS); Microfilm; Scrapbooks; Oversize Advertisements; and Printed Materials. The Adbank Commercials Series consists of videotaped commercials for Giant Foods, and some of its competitors, as compiled by the Adbank research firm. The Advertising File Series includes unbound reductions of Giant newspapers. The Bound Advertisements Series consists of bound volumes of reductions of newspaper advertisements and circulars, arranged by city. The Food World Information Services (FWIS) Series includes reductions of newspaper advertisements arranged by city, as compiled by FWIS. The Microfilm Series contains newspaper advertising archived on microfilm, arranged by city and newspaper title. The Scrapbook Series includes eight scrapbooks with fullpage newspaper advertisements, dating from 1970-1982. The Oversize Advertisements Series include posterboards and banners displayed in storefront windows. The Printed Materials Series includes an incomplete run of Supermarket News, a weekly trade magazine, dating from 1994-1998.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Consists of 76 videotapes containing commercials from Adbank's Grocery, Drug, and Convenience Stores Category. Giant Foods as well as competitor commercials are represented. Arranged chronologically and numbered sequentially.

Restrictions on Access: Original videotapes are closed to patron use. Reformatting for use copies is required before material can be viewed. A detailed listing of videotapes resides in the Collection Control File. Contact Research Services for current reformatting procedures and policies.

Videotapes AV-O-1 through AV-O-16, 1991 Apr.-1993 Apr.
Box AV1
Videotapes AV-O-17 through AV-O-33, 1993 May-1994 Aug.
Box AV2
Videotapes AV-O-34 through AV-O-48, 1994 Sept.-1996 Jan.
Box AV3
Videotapes AV-O-49 through AV-O-64, 1996 Feb.-1997 Aug.
Box AV4
Videotapes AV-O-65 through AV-O-76, 1997 Sept.-2000 Jan.
Box AV5

Consists of unbound photocopy reductions of newspaper advertisements. Arranged chronologically.

1965 Oct.
(1-7 of 9 folders)
Box AF1
1965 Oct.
(8-9 of 9 folders)
Box AF2
1965 Nov.
(1-5 of 6 folders)
Box AF2
1965 Nov.
(6 of 6 folders)
Box AF3
1967 Nov.
(6 folders)
Box AF3

Consists of reduced photocopies of newspaper advertisements and circulars, arranged alphabetically by city, and thereunder chronologically.

1962 Sept.-1963 Dec.
Box BA1
1957
Box BA1
1958-1961
Box BA2
1962-1963
Box BA3
1964-1966 June
Box BA4
1956
Box BA5
1959
Box BA5
1963 May-Dec.
Box BA5
1964-1965
Box BA6
1964
Box BA6
1958
Box BA6
1960-1962
Box BA7
1963-1965
Box BA8
1957
Box BA8
1958, 1960-1961
Box BA9
1962-1964
Box BA10
1957
Box BA10
1958, 1960-1961
Box BA11
1962-1963, 1966
Box BA12
1959
Box BA13
1960-1961
Box BA14
1962-1963
Box BA15
1964-1966 June
Box BA16
1966 July-Dec.
Box BA17
1951-1952 June
Box BA17
1952 July-1954 June
Box BA18
1954 July-1955 Dec.
Box BA19
1956, 1958
Box BA20
1959-1960
Box BA21
1961
Box BA22
1962-1966
Box BA23
1961, 1964
Box BA24

Consists of reduced photocopies of newspaper advertisements, compiled by the Food World Information Service. Arranged into Baltimore-Washington and Philadelphia area groups, and thereunder chronologically.

1998 Apr.-June
Box FB1
1998 Aug.-Sept.
Box FB2
1998 Oct.-Nov.
Box FB3
1998 Dec.
Box FB4
1999 Jan.-Feb.
Box FB5
1999 Mar.-Apr.
Box FB6
1999 May-June
Box FB7
1999 July-Aug.
Box FB8
1999 Sept.-Oct.
Box FB9
1999 Nov.-Dec.
Box FB10
2000 Jan.-Feb.
Box FB11
2000 Mar.-Apr.
Box FB12
2000 May-June
Box FB13
2000 July-Aug.
Box FB14
2000 Sept.-Oct.
Box FB15
2000 Nov.-Dec.
Box FB16
2001 Jan-Feb.
Box FB17
2001 Mar-Apr.
Box FB18
2001 June-July
Box FB19
2001 Oct.-Nov.
Box FB20
2001 Dec.
Box FB21
1999 June
Box FP1
1999 July-Aug.
Box FP2
1999 Sept.
Box FP3
1999 Sept.-Oct.
Box FP4
1999 Nov.-Dec.
Box FP5
2000 Jan.-Feb.
Box FP6
2000 Feb.-Apr.
Box FP7
2000 Apr.-June
Box FP8
2000 June-Aug.
Box FP9
2000 Aug.-Oct.
Box FP10
2000 Oct.-Nov.
Box FP11
2000 Nov.-2001 Jan.
Box FP12
2001 Jan.-Mar.
Box FP13
2001 Mar.-Apr., July
Box FP14
2001 July-Sept.
Box FP15
2001 Sept.-Nov.
Box FP16
2001 Dec.
Box FP17

Consists of 393 reels of newspaper advertisements from a number of cities where Giant operated stores. Arranged into Advertisements, Circulars, and General Merchandise, then alphabetically by city and newspaper title, thereunder chronologically, and sequentially numbered.

Annapolis, Md.: Capital, 1988 July-Dec., 1989 Jan.-Dec.
MF-O-001
Annapolis, Md.: Capital, 1990 Jan.-Dec.
MF-O-002
Annapolis, Md.: Evening Capital, 1970 May 4-July 29
MF-O-003
Annapolis, Md.: Evening Capital, 1987 Apr.-Dec.
MF-O-004
Annapolis, Md.: Evening Capital, 1988 Jan.-June
MF-O-005
Baltimore, Md.: News American, 1967 Jan.-Dec.
MF-O-006
Baltimore, Md.: News American, 1969 Jan.-Feb.
MF-O-007
Baltimore, Md.: News American, 1969 Mar.-May 4
MF-O-008
Baltimore, Md.: News American, 1969 May 7-July 9
MF-O-009
Baltimore, Md.: News American, 1969 July 13-Sept. 21
MF-O-010
Baltimore, Md.: News American, 1979 Jan.-June
MF-O-011
Baltimore, Md.: News American, 1980 Jan.-June
MF-O-012
Baltimore, Md.: News American, 1980 July-Dec.
MF-O-013
Baltimore, Md.: News American, 1981 Jan.-June
MF-O-014
Baltimore, Md.: News American, 1982 Apr.-Dec.
MF-O-015
Baltimore, Md.: News American, 1983 Jan.-Mar.
MF-O-016
Baltimore, Md.: News American, 1983 July-Sept.
MF-O-017
Baltimore, Md.: News American, 1983 Oct.-Dec.
MF-O-018
Baltimore, Md.: News American, 1984 Jan.-Sept.
MF-O-019
Baltimore, Md.: News American, 1984 Oct.-Dec.
MF-O-020
Charlottesville, Va.: Daily Progress, 1986 May-Dec.
MF-O-021
Charlottesville, Va.: Daily Progress, 1987 Jan.-June
MF-O-022
Charlottesville, Va.: Daily Progress, 1987 July-Dec.
MF-O-023
Charlottesville, Va.: Daily Progress, 1988 Jan.-June
MF-O-024
Charlottesville, Va.: Daily Progress, 1988 July-Dec.
MF-O-025
Charlottesville, Va.: Daily Progress, 1989 Jan.-Dec.
MF-O-026
Charlottesville, Va.: Daily Progress, 1990 Jan.-Dec.
MF-O-027
Frederick, Md.: Frederick News, 1980 Jan.-June
MF-O-028
Frederick, Md.: Frederick News, 1980 July-Dec.
MF-O-029
Frederick, Md.: Frederick News, 1981 Jan.-June
MF-O-030
Frederick, Md.: Frederick News, 1981 July-1982 July
MF-O-031
Frederick, Md.: Frederick News, 1982 Aug.-Dec.
MF-O-032
Frederick, Md.: Frederick News, 1983 Jan.-June
MF-O-033
Frederick, Md.: Frederick News, 1983 July-Sept.
MF-O-034
Frederick, Md.: Frederick News, 1983 Oct.-Dec.
MF-O-035
Frederick, Md.: Frederick News, 1984 Jan.-Sept.
MF-O-036
Frederick, Md.: Frederick News, 1984 Oct.-Dec.
MF-O-037
Frederick, Md.: Frederick News, 1985 Jan.-Mar.
MF-O-038
Frederick, Md.: Frederick News, 1985 Apr.-June
MF-O-039
Frederick, Md.: Frederick News, 1985 July-Sept.
MF-O-040
Frederick, Md.: Frederick News, 1985 Oct.-1986 Mar.
MF-O-041
Frederick, Md.: Frederick News, 1986 Apr.-1987 June
MF-O-042
Frederick, Md.: Frederick News, 1987 July-Dec.
MF-O-043
Frederick, Md.: Frederick News, 1988 Jan.-Dec.
MF-O-044
Frederick, Md.: Frederick News, 1989 Jan.-Dec.
MF-O-045
Frederick, Md.: Frederick News, 1990 Jan.-Dec.
MF-O-046
Frederick, Md.: Frederick Post, 1980 Jan.-June
MF-O-047
Frederick, Md.: Frederick Post, 1980 July-Dec.
MF-O-048
Frederick, Md.: Frederick Post, 1981 Jan.-June
MF-O-049
Frederick, Md.: Frederick Post, 1981 July-1982 July
MF-O-050
Frederick, Md.: Frederick Post, 1982 Aug.-Dec.
MF-O-051
Frederick, Md.: Frederick Post, 1983 Jan.-June
MF-O-052
Frederick, Md.: Frederick Post, 1983 July-Sept.
MF-O-053
Frederick, Md.: Frederick Post, 1983 Oct.-Dec.
MF-O-054
Frederick, Md.: Frederick Post, 1984 Jan.-Sept.
MF-O-055
Frederick, Md.: Frederick Post, 1984 Oct.-Dec.
MF-O-056
Frederick, Md.: Frederick Post, 1985 Jan.-Mar.
MF-O-057
Frederick, Md.: Frederick Post, 1985 Apr.-June
MF-O-058
Frederick, Md.: Frederick Post, 1985 July-Sept.
MF-O-059
Frederick, Md.: Frederick Post, 1985 Oct.-1986 Mar.
MF-O-060
Frederick, Md.: Frederick Post, 1986 Apr.-Dec.
MF-O-061
Frederick, Md.: Frederick Post, 1987 Jan.-June
MF-O-062
Frederick, Md.: Frederick Post, 1987 July-Dec.
MF-O-063
Frederick, Md.: Frederick Post, 1988 Jan.-Dec.
MF-O-064
Frederick, Md.: Frederick Post, 1989 Jan.-June
MF-O-065
Frederick, Md.: Frederick Post, 1989 July-Dec., 1990 Jan.-Dec.
MF-O-066
Fredericksburg, Va.: Free Lance-Star, 1967 Jan.-Dec.
MF-O-067
Fredericksburg, Va.: Free Lance-Star, 1967 Jan.-1970 Jan.
MF-O-068
Fredericksburg, Va.: Free Lance-Star, 1968 Jan.-Dec.
MF-O-069
Fredericksburg, Va.: Free Lance-Star, 1969 Mar. 3-May 5
MF-O-070
Fredericksburg, Va.: Free Lance-Star, 1969 May 7-July 10
MF-O-071
Fredericksburg, Va.: Free Lance-Star, 1969 July 14-Sept. 18
MF-O-072
Fredericksburg, Va.: Free Lance-Star, 1969 Sept. 22-Nov. 24
MF-O-073
Fredericksburg, Va.: Free Lance-Star, 1969 Dec. 1-1970 Jan. 29
MF-O-074
Fredericksburg, Va.: Free Lance-Star, 1970 Feb. 4-Apr. 29
MF-O-075
Fredericksburg, Va.: Free Lance-Star, 1970 May4-July 30
MF-O-076
Fredericksburg, Va.: Free Lance-Star, 1980 Jan.-June
MF-O-077
Fredericksburg, Va.: Free Lance-Star, 1980 July-Dec.
MF-O-078
Fredericksburg, Va.: Free Lance-Star, 1981 Jan.-June
MF-O-079
Fredericksburg, Va.: Free Lance-Star, 1981 July-1982 Mar.
MF-O-080
Fredericksburg, Va.: Free Lance-Star, 1982 Apr.-Sept.
MF-O-081
Fredericksburg, Va.: Free Lance-Star, 1982 Oct.-Dec.
MF-O-082
Fredericksburg, Va.: Free Lance-Star, 1983 Jan.-June
MF-O-083
Fredericksburg, Va.: Free Lance-Star, 1983 July-Sept.
MF-O-084
Fredericksburg, Va.: Free Lance-Star, 1983 Oct.-Dec.
MF-O-085
Fredericksburg, Va.: Free Lance-Star, 1984 Jan.-Sept.
MF-O-086
Fredericksburg, Va.: Free Lance-Star, 1984 Oct.-Dec.
MF-O-087
Fredericksburg, Va.: Free Lance-Star, 1985 Apr.-June
MF-O-088
Fredericksburg, Va.: Free Lance-Star, 1985 July-Sept.
MF-O-089
Fredericksburg, Va.: Free Lance-Star, 1985 Oct.-1986 Dec.
MF-O-090
Fredericksburg, Va.: Free Lance-Star, 1987 Jan.-Dec.
MF-O-091
Fredericksburg, Va.: Free Lance-Star, 1988 Jan.-Dec.
MF-O-092
Fredericksburg, Va.: Free Lance-Star, 1989 Jan.-Dec.
MF-O-093
Fredericksburg, Va.: Free Lance-Star, 1990 Jan.-Dec.
MF-O-094
Glen Burnie, Md.: Maryland Gazette, 1969 Mar. 6-May 1
MF-O-095
Glen Burnie, Md.: Maryland Gazette, 1969 Mar. 6-1970 Jan. 29
MF-O-096
Glen Burnie, Md.: Maryland Gazette, 1969 May 8-July 10
MF-O-097
Glen Burnie, Md.: Maryland Gazette, 1969 July 17-Sept. 11
MF-O-098
Glen Burnie, Md.: Maryland Gazette, 1969 Sept. 25-Nov. 24
MF-O-099
Glen Burnie, Md.: Maryland Gazette, 1969 Dec. 4-1970 Jan. 29
MF-O-100
Glen Burnie, Md.: Maryland Gazette, 1987 Apr.-Dec.
MF-O-101
Glen Burnie, Md.: Maryland Gazette, 1988 Jan.-June
MF-O-102
Glen Burnie, Md.: Maryland Gazette, 1988 July-Dec., 1989 Jan.-Dec.
MF-O-103
Glen Burnie, Md.: Maryland Gazette, 1990 Jan.-Dec.
MF-O-104
Leesburg, Va.: Loudon Times (Mirror), 1969 Mar. 6-1970 Jan. 29
MF-O-105
Leesburg, Va.: Loudon Times (Mirror), 1970 May 7-July 30
MF-O-106
Manassas, Va.: Journal Messenger, 1988 Mar.-Dec.
MF-O-107
Manassas, Va.: Journal Messenger, 1989 Jan.-Dec.
MF-O-108
Manassas, Va.: Journal Messenger, 1990 Jan.-Dec.
MF-O-109
Richmond, Va.: News Leader, Times Dispatch, 1968 Jan.-Dec.
MF-O-110
Richmond, Va.: News Leader, Times Dispatch, 1969 Jan.-Feb.
MF-O-111
Richmond, Va.: News Leader, Times Dispatch, 1969 Mar.-May 1
MF-O-112
Richmond, Va.: News Leader, Times Dispatch, 1969 July 14-Sept. 18
MF-O-113
Richmond, Va.: News Leader, Times Dispatch, 1969 Dec. 1-1970 Jan. 29
MF-O-114
Rockville, Md.: Montgomery County Sentinel, 1969 Mar. 5-May 1
MF-O-115
Rockville, Md.: Montgomery County Sentinel, 1969 July 10
MF-O-116
Rockville, Md.: Montgomery County Sentinel, 1969 July 17-Sept. 11
MF-O-117
Rockville, Md.: Montgomery County Sentinel, 1969 Sept. 25-Nov. 20
MF-O-118
Salisbury, Md.: (Daily) Times, 1968 Jan.-Dec.
MF-O-119
Salisbury, Md.: (Daily) Times, 1969 Jan.-Feb.
MF-O-120
Salisbury, Md.: (Daily) Times, 1969 Mar.-May 1
MF-O-121
Salisbury, Md.: (Daily) Times, 1969 May 4-July 10
MF-O-122
Salisbury, Md.: (Daily) Times, 1969 Sept. 24-Nov. 30
MF-O-123
Salisbury, Md.: (Daily) Times, 1969 Dec. 3-1970 Jan. 28
MF-O-124
Salisbury, Md.: (Daily) Times, 1970 Feb. 1-Apr. 29
MF-O-125
Salisbury, Md.: (Daily) Times, 1970 May-July
MF-O-126
Salisbury, Md.: (Daily) Times, 1980 Jan.-June
MF-O-127
Salisbury, Md.: (Daily) Times, 1980 July-Dec.
MF-O-128
Salisbury, Md.: (Daily) Times, 1981 Jan.-June
MF-O-129
Salisbury, Md.: (Daily) Times, 1981 July-Dec.
MF-O-130
Salisbury, Md.: (Daily) Times, 1982 Apr.-Dec.
MF-O-131
Salisbury, Md.: (Daily) Times, 1983 Jan.-June
MF-O-132
Salisbury, Md.: (Daily) Times, 1983 July-Sept.
MF-O-133
Salisbury, Md.: (Daily) Times, 1983 Oct.-Dec.
MF-O-134
Salisbury, Md.: (Daily) Times, 1984 Jan.-Sept.
MF-O-135
Salisbury, Md.: (Daily) Times, 1984 Oct.-Dec.
MF-O-136
Salisbury, Md.: (Daily) Times, 1985 Apr.-June
MF-O-137
Salisbury, Md.: (Daily) Times, 1985 July-Sept.
MF-O-138
Salisbury, Md.: (Daily) Times, 1985 Oct.-Dec.
MF-O-139
Salisbury, Md.: (Daily) Times, 1987 Jan.-June
MF-O-140
Salisbury, Md.: (Daily) Times, 1987 July-Dec.
MF-O-141
Salisbury, Md.: (Daily) Times, 1988 Jan.-Dec.
MF-O-142
Salisbury, Md.: (Daily) Times, 1989 Jan.-Dec.
MF-O-143
Salisbury, Md.: (Daily) Times, 1990 Jan.-Dec.
MF-O-144
Washington, D.C.: Post--Giant advertising, 1967 Jan.-Dec.
MF-O-145
Washington, D.C.: Post--Giant advertising, 1968 Jan.-1970 Jan.
MF-O-146
Washington, D.C.: Post--Giant advertising, 1970 Feb.-May 1
MF-O-147
Washington, D.C.: Post--Giant advertising, 1970 May 4-July 30
MF-O-148
Washington, D.C.: Post--Giant advertising, 1970 Aug.-Oct. 1
MF-O-149
Washington, D.C.: Post--Giant advertising, 1970 Oct. 5-Dec.
MF-O-150
Washington, D.C.: Post--Giant advertising, 1971 Jan.-Feb.
MF-O-151
Washington, D.C.: Post--Giant advertising, 1971 Mar.-Apr.
MF-O-152
Washington, D.C.: Post--Giant advertising, 1971 May-July 1
MF-O-153
Washington, D.C.: Post--Giant advertising, 1971 July 6-Sept.
MF-O-154
Washington, D.C.: Post--Giant advertising, 1971 Oct.-Dec.
MF-O-155
Washington, D.C.: Post--Giant advertising, 1972 Jan.-Mar. 4
MF-O-156
Washington, D.C.: Post--Giant advertising, 1972 Mar. 6-Apr.
MF-O-157
Washington, D.C.: Post--Giant advertising, 1972 May-July 27
MF-O-158
Washington, D.C.: Post--Giant advertising, 1972 July 30-Sept.
MF-O-159
Washington, D.C.: Post--Giant advertising, 1972 Oct.-Dec.
MF-O-160
Washington, D.C.: Post--Giant advertising, 1973 Jan.-Mar.
MF-O-161
Washington, D.C.: Post--Giant advertising, 1973 Apr.-June
MF-O-162
Washington, D.C.: Post--Giant advertising, 1973 July-Sept.
MF-O-163
Washington, D.C.: Post--Giant advertising, 1973 Oct.-Dec.
MF-O-164
Washington, D.C.: Post--Giant advertising, 1974 Jan.-Mar.
MF-O-165
Washington, D.C.: Post--Giant advertising, 1974 Apr.-June
MF-O-166
Washington, D.C.: Post--Giant advertising, 1974 July-Sept.
MF-O-167
Washington, D.C.: Post--Giant advertising, 1974 Oct.-Dec.
MF-O-168
Washington, D.C.: Post--Giant advertising, 1975 Jan.-Mar.
MF-O-169
Washington, D.C.: Post--Giant advertising, 1975 Apr.-June
MF-O-170
Washington, D.C.: Post--Giant advertising, 1975 July-Sept.
MF-O-171
Washington, D.C.: Post--Giant advertising, 1975 Oct.-Dec.
MF-O-172
Washington, D.C.: Post--Giant advertising, 1976 Jan.-Mar.
MF-O-173
Washington, D.C.: Post--Giant advertising, 1976 Apr.-July
MF-O-174
Washington, D.C.: Post--Giant advertising, 1976 Aug.-Sept.
MF-O-175
Washington, D.C.: Post--Giant advertising, 1976 Oct.-Nov.
MF-O-176
Washington, D.C.: Post--Giant advertising, 1976 Dec.-1977 Jan.
MF-O-177
Washington, D.C.: Post--Giant advertising, 1977 Feb.-Mar.
MF-O-178
Washington, D.C.: Post--Giant advertising, 1977 Apr.-May
MF-O-179
Washington, D.C.: Post--Giant advertising, 1977 June-July
MF-O-180
Washington, D.C.: Post--Giant advertising, 1977 Aug.-Sept.
MF-O-181
Washington, D.C.: Post--Giant advertising, 1977 Oct.-Nov.
MF-O-182
Washington, D.C.: Post--Giant advertising, 1977 Dec.
MF-O-183
Washington, D.C.: Post--Giant advertising, 1978 Jan.-Apr.
MF-O-184
Washington, D.C.: Post--Giant advertising, 1978 May-July
MF-O-185
Washington, D.C.: Post--Giant advertising, 1978 Aug.-Nov.
MF-O-186
Washington, D.C.: Post--Giant advertising, 1978 Dec.-1979 Feb.
MF-O-187
Washington, D.C.: Post--Giant advertising, 1979 Mar.-May
MF-O-188
Washington, D.C.: Post--Competition advertising, 1967 Jan.-June
MF-O-189
Washington, D.C.: Post--Competition advertising, 1967 July-Dec.
MF-O-190
Washington, D.C.: Post--Competition advertising, 1968 Jan.-Dec.
MF-O-191
Washington, D.C.: Post--Competition advertising, 1969 Jan.-Feb.
MF-O-192
Washington, D.C.: Post--Competition advertising, 1969 Mar.-May 8
MF-O-193
Washington, D.C.: Post--Competition advertising, 1969 May 8-July 11
MF-O-194
Washington, D.C.: Post--Competition advertising, 1969 July 14-Sept. 22
MF-O-195
Washington, D.C.: Post--Competition advertising, 1969 Sept. 24-Dec. 1
MF-O-196
Washington, D.C.: Post--Competition advertising, 1969 Dec. 4-1970 Jan. 30
MF-O-197
Washington, D.C.: Post--Competition advertising, 1970 Feb. 2-May 1
MF-O-198
Washington, D.C.: Post--Competition advertising, 1970 May 4-July
MF-O-199
Washington, D.C.: Post--Competition advertising, 1970 Aug.-Oct. 1
MF-O-200
Washington, D.C.: Post--Competition advertising, 1970 Oct. 5-Dec.
MF-O-201
Washington, D.C.: Post--Competition advertising, 1971 Jan.-Feb.
MF-O-202
Washington, D.C.: Post--Competition advertising, 1971 Mar.-Apr.
MF-O-203
Washington, D.C.: Post--Competition advertising, 1971 May-July 1
MF-O-204
Washington, D.C.: Post--Competition advertising, 1971 July 6-Oct. 1
MF-O-205
Washington, D.C.: Post--Competition advertising, 1971 Oct. 4-Dec.
MF-O-206
Washington, D.C.: Post--Competition advertising, 1972 Jan.-Mar. 2
MF-O-207
Washington, D.C.: Post--Competition advertising, 1972 Mar. 6-Apr.
MF-O-208
Washington, D.C.: Post--Competition advertising, 1972 May-July 28
MF-O-209
Washington, D.C.: Post--Competition advertising, 1972 July 30-Sept.
MF-O-210
Washington, D.C.: Post--Competition advertising, 1972 Oct.-Dec.
MF-O-211
Washington, D.C.: Post--Competition advertising, 1973 Jan.-Mar.
MF-O-212
Washington, D.C.: Post--Competition advertising, 1973 Apr.-June
MF-O-213
Washington, D.C.: Post--Competition advertising, 1973 July-Sept.
MF-O-214
Washington, D.C.: Post--Competition advertising, 1973 Oct.-Dec.
MF-O-215
Washington, D.C.: Post--Competition advertising, 1974 Jan.-Mar.
MF-O-216
Washington, D.C.: Post--Competition advertising, 1974 Apr.-June
MF-O-217
Washington, D.C.: Post--Competition advertising, 1974 July-Sept.
MF-O-218
Washington, D.C.: Post--Competition advertising, 1974 Oct.-Dec.
MF-O-219
Washington, D.C.: Post--Competition advertising, 1975 Jan.-Mar.
MF-O-220
Washington, D.C.: Post--Competition advertising, 1975 Apr.-June
MF-O-221
Washington, D.C.: Post--Competition advertising, 1975 July-Sept.
MF-O-222
Washington, D.C.: Post--Competition advertising, 1975 Oct.-Dec.
MF-O-223
Washington, D.C.: Post--Competition advertising, 1976 Jan.-Mar.
MF-O-224
Washington, D.C.: Post--Competition advertising, 1979 July 9-Aug. 29
MF-O-225
Washington, D.C.: Post--Competition advertising, 1979 Aug. 30-Dec.
MF-O-226
Washington, D.C.: Post--Giant + Competition, 1979 Aug.-Dec.
MF-O-227
Washington, D.C.: Post and Star, 1979 July 10-Aug. 29
MF-O-228
Washington, D.C.: Star, 1976 Apr.-July
MF-O-229
Multiple cities: Baltimore News American, Frederick News, Frederick Post, Salisbury Times, 1983 Oct.-Dec.
MF-O-230
Multiple cities: Baltimore News American, Frederick News, Frederick Post, 1983 Jan.-June
MF-O-231
Multiple cities: Baltimore Sun, Frederick News, Frederick Post, Fredericksburg Free Lance-Star, 1980 Jan.-June
MF-O-232
None
MF-O-233
None
MF-O-234
None
MF-O-235
None
MF-O-236
None
MF-O-237
None
MF-O-238
None
MF-O-239
None
MF-O-240
None
MF-O-241
None
MF-O-242
None
MF-O-243
None
MF-O-244
None
MF-O-245
None
MF-O-246
None
MF-O-247
None
MF-O-248
None
MF-O-249
None
MF-O-250
None
MF-O-251
None
MF-O-252
None
MF-O-253
None
MF-O-254
None
MF-O-255
None
MF-O-256
None
MF-O-257
None
MF-O-258
None
MF-O-259
None
MF-O-260
None
MF-O-261
None
MF-O-262
None
MF-O-263
None
MF-O-264
None
MF-O-265
None
MF-O-266
None
MF-O-267
None
MF-O-268
None
MF-O-269
None
MF-O-270
None
MF-O-271
None
MF-O-272
None
MF-O-273
None
MF-O-274
None
MF-O-275
None
MF-O-276
None
MF-O-277
None
MF-O-278
None
MF-O-279
None
MF-O-280
None
MF-O-281
None
MF-O-282
None
MF-O-283
None
MF-O-284
None
MF-O-285
None
MF-O-286
None
MF-O-287
None
MF-O-288
None
MF-O-289
None
MF-O-290
None
MF-O-291
None
MF-O-292
None
MF-O-293
None
MF-O-294
None
MF-O-295
None
MF-O-296
None
MF-O-297
None
MF-O-298
None
MF-O-299
None
MF-O-300
None
MF-O-301
None
MF-O-302
None
MF-O-303
None
MF-O-304
None
MF-O-305
None
MF-O-306
None
MF-O-307
None
MF-O-308
None
MF-O-309
None
MF-O-310
None
MF-O-311
None
MF-O-312
None
MF-O-313
None
MF-O-314
None
MF-O-315
None
MF-O-316
None
MF-O-317
None
MF-O-318
None
MF-O-319
None
MF-O-320
None
MF-O-321
None
MF-O-322
None
MF-O-323
None
MF-O-324
None
MF-O-325
None
MF-O-326
None
MF-O-327
None
MF-O-328
None
MF-O-329
None
MF-O-330
None
MF-O-331
None
MF-O-332
None
MF-O-333
None
MF-O-334
None
MF-O-335
None
MF-O-336
None
MF-O-337
None
MF-O-338
None
MF-O-339
None
MF-O-340
None
MF-O-341
None
MF-O-342
None
MF-O-343
None
MF-O-344
None
MF-O-345
None
MF-O-346
None
MF-O-347
None
MF-O-348
None
MF-O-349
None
MF-O-350
None
MF-O-351
None
MF-O-352
None
MF-O-353
None
MF-O-354
None
MF-O-355
None
MF-O-356
None
MF-O-357
None
MF-O-358
None
MF-O-359
None
MF-O-360
None
MF-O-361
None
MF-O-362
None
MF-O-363
None
MF-O-364
None
MF-O-365
None
MF-O-366
None
MF-O-367
None
MF-O-368
None
MF-O-369
None
MF-O-370
None
MF-O-371
None
MF-O-372
None
MF-O-373
None
MF-O-374
None
MF-O-375
None
MF-O-376
None
MF-O-377
None
MF-O-378
None
MF-O-379
None
MF-O-380
None
MF-O-381
None
MF-O-382
None
MF-O-383
None
MF-O-384
None
MF-O-385
None
MF-O-386
None
MF-O-387
None
MF-O-388
None
MF-O-389
None
MF-O-390
None
MF-O-391
None
MF-O-392
None
MF-O-393

Includes eight scrapbooks with fullpage newspaper advertisements, dating from 1970-1982.

Advertising Scrapbook, 1970-1973

General fullsize newspaper ads glued or loosely attached to black scrapbook pages. Many feature consumer advocate Esther Peterson, including the following themes:

  • Discount pricing, Giant goes discount
  • Unit pricing, Goodbye slide rule
  • Consumer Bill of Rights
  • Recycled paper products
  • Giant brand products
  • Nutritional labeling, We're making progress
  • Beef, You have the right to be informed
  • Giant truckers
  • Detergents and water pollution
  • Welcome Home Mr. President, addressed to President and Mrs. Nixon, 1972 Jun 3
  • We love you Melissa, addressed to Olympic swimming champion Melissa Belote, 1973 Sep 15

Box SB1
Advertising Scrapbook, 1970-1976

General fullsize newspaper ads, including the following themes:

  • Sugar prices
  • Immunization
  • Beef
  • Halloween

Box SB1
Advertising Scrapbook, 1972-1978

General fullsize newspaper ads glued on beige scrapbook pages, post-bound. Including the following themes:

  • Discount catalogs and catalog showcase
  • Giant department stores and store openings in Bowie, Maryland, 1973
  • Going out of business ads for Giant department stores, 1978
  • Pants Corral

Box SB2
Advertising Scrapbook, 1982

Fullsize newspaper ads and quarter-page reprints on black scrapbook pages in vinyl, spiral bound book, documenting Somplace Special, Giant Gourmet in McLean, Virginia.

Box SB2
Advertising Scrapbook, 1970-1973

General fullsize newspaper ads on black scrapbook pages in vinyl book, including the following themes:

  • Seafood
  • Dairy
  • Prices and government requested price freeze, 1972 Jan 3
  • Heidi Bakery
  • Giant brand products
  • Open dating
  • Open letter to Washington Redskins football team after a victory over the Cowboys, 1971 Oct 6
  • Giant truckers, Driving is a civic duty

Box SB3
Advertising Scrapbook, 1973-1978

General fullsize newspaper ads on black scrapbook pages, including the following themes:

  • Best wishes to President Nixon on inauguration day, 1973
  • Open letter to President Nixon, We are grateful...by bringing the peace we have sought... you have earned our gratitude, 1973 Jan 26
  • Earth Week
  • Maryland lottery, Why we're selling lottery tickets, 1978
  • Meat, Yes we have beef, Mystery at the meat counter

Box SB4
Advertising Scrapbook, 1973-1978

General fullsize newspaper ads, including the following themes:

  • Store openings in Alexandria, Baltimore, Frederick
  • Pharmacy openings and advertisements
  • General seafood ads
  • Passover, When the family gathers for a seder, with a list of which stores carry the advertised products
  • Store closings, Due to the Maryland Court of Appeals decision on 1973 Jan 2, all Giant Food stores in Maryland will be closed on Sunday

Box SB4
Advertising Scrapbook, 1970s

General fullsize consumer advocacy newspaper ads and reprints featuring Esther Peterson, on black scrapbook pages in vinyl.

Box SB5

Window posters, consumer advocacy newspaper ads, and advertising posters promoting Washington area events, healthy eating and nutrition, Giant store programs and reward systems, and other general advertisements.

Window posters

Including general advertisements and promotions.

  • Now shopping has its rewards
  • Don't forget to show your card
  • Steering you towards saving
  • Save money at Giant with checkout coupons
  • Take off with US Air
  • Virginia Wine Festival
  • Buy Now Play Later/Kings Dominion
  • Now Selling Kings Dominion
  • Orioles Sweepstakes World Series 1987
  • 50th Anniversary Ice Capades
  • 2 for 1 at KB Theatre
  • Washington Flower Show

Box OA1
Poster boards and newspaper ads

Includes 29 window posters on board focusing on healthy eating habits. Many advertise the "Eater's Almanac" or use the logo from "Foods for Health" pilot nutrition program between Giant Food and the National Institutes of Health. Also includes unbound fullsize consumer advocacy newspaper ads and advertising posters featuring Esther Peterson and Odonna Matthews:

  • We support HR 9178 Office of Consumer Representation, 1977 Oct 30
  • Eating right is out of sight
  • Bicycle safety
  • Nutritional labeling
  • Meat, Even the White House can't get filet mignon
  • Detergents
  • Cycle-Giant label of recycled paper products
  • Keep food safe from bacteria
  • Eat for health-food and cancer risks

Box OA2
Locally Grown Produce window posters on board, each featuring a color photograph of a farmer with their name and location. No Giant logo appears on the board.
Oversize Folder 1

Includes an incomplete run of Supermarket News, a weekly trade magazine.

Supermarket News, 1994, Volume 44: Issues 16-33; 35-36
Box PM1
Supermarket News, 1995, Volume 45: Issues 6; 21-27; 29-37; 39-47; 50-51
Box PM1
Supermarket News, 1996: Volume 46: Issues 1; 3-8; 10-24; 26-28; 30-32
Box PM1
Supermarket News, 1996: Volume 46: Issues 33-50; 52
Box PM2
Supermarket News, 1997, Volume 47: Issues 1-2; 5; 7-19; 21-44; 46; 48-49; 51
Box PM2
Supermarket News, 1998, Volume 48: Issue 1
Box PM2

Historical Note

N.M. Cohen and Samuel Lehrman opened the first Giant store in Washington, D.C. in 1936. The store's operating philosophy sought to achieve a price advantage over competitors through a high-volume, self-service operation. As the company expanded, Giant integrated vertically through house-branded products and chain-owned meat packing plants. The company was an early adopter of many of the features now common among contemporary supermarkets, including: automated entrances; shopping carts; computerized inventory control and customer data; and checkout scanners. It was among the first grocery chains to include service centers, such as pharmacies, florists and bakeries, within their stores. Giant eventually expanded into Maryland, Delaware, and Virginia. The chain was purchased by the Dutch company Royal Ahold in 1998, but supermarkets and internet commerce still operate under the Giant name.

Subject Headings

Preferred Citation

[Identification of item], Giant Food Stores Advertising Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Giant Food Stores Advertising Collection was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift from the Naomi and Nehemiah Cohen Foundation, and the Jewish Historical Society of Greater Washington, in 2006 and 2010.

Processing Information

Processed by Richard Collier and Ali Poffinberger, September 2006

Encoded by Richard Collier

Completed November 2006

Updated with Acc. 2010-0161 by Meghan Lyon, August 2010

Accessions 2006-0079 and 2010-0161 are described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.