DACS

golovinwillard Inventory of the Willard B. Golovin Papers, 1882-1974 and undated Processed by: Richard Collier; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 005745757

Machine-readable finding aid derived from XML authoring program. Date of source: January 2013Processed by Richard Collier and Shae Waggoner, January 2013; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, January 2013 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the Willard B. Golovin Papers, 1882-1974 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University, Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Golovin, Willard B. Willard B. Golovin Papers, 1882-1974 and undated Material in English 15.0 Linear Feet 10,500 Items For current information on the location of these materials, please consult the Library's online catalog. Artist, advertising executive (Willard B. Golovin Co.) and director of an art gallery (Bayer Gallery) in New York, N.Y. Collection spans the years 1882-1974 and includes correspondence, tear sheets, clippings, printed material and original artwork that document Golovin's careers running the Willard B. Golovin agency and the Bayer Gallery. Clients include Aberle, Frances Denney, Glen Guard clothiers, and Harry Winston jewelers. There are also files relating to support efforts during World War II and a series of posters addressing absenteeism in war work industries. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.Cataloged from inventory. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Willard B. Golovin Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Willard B. Golovin Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2012.

Processing Information

Processed by Richard Collier, January 2013

Encoded by Richard Collier, January 2013

Accession 2012-0260 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Collection Overview

Collection spans the years 1882-1974 and includes correspondence, tear sheets, clippings, printed material and original artwork that document Golovin's careers running the Willard B. Golovin agency and the Bayer Gallery. Clients include Aberle, Frances Denney, Glen Guard clothiers, and Harry Winston jewelers. There are also files relating to support efforts during World War II and a series of posters addressing absenteeism in war work industries.

Collection Arrangement

Organized into the following series: Personal and General Files; Agency Files; Financial Records; Advertisements; and Large-Format Materials. Where possible or practical, original folder titles were maintained.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Golovin, Willard B. (Willard Bayer), 1908-2001. Advertising. Advertising--History. Advertising--History--United States. Advertising agencies. Advertising agencies--History. Advertising agencies--History--United States. Advertising executives. Advertising executives--United States. Art museums. Art museums--Collection management. Art museums--New York (State). Art museums--United States. Art museum directors. War posters. War posters, American. War posters, American--1940-1950. World War, 1939-1945. World War, 1939-1945--War work. World War, 1939-1945--War work--United States. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

D'Arcy Masius Benton & Bowles Archives

Howard Scott Papers

J. Walter Thompson Company Account Files

J. Walter Thompson Company World War II Advertising Collection

OAAA Archives

War Effort Mobilization Campaigns Poster Collection

Detailed Description of Collection Personal and General, 1929-1973 and undated Bayer Art Gallery 1 American Painters/ United Cerebral Palsy, 1959 Art (international)/Art News/Job applications, 1958-1959 Assorted images, gallery collection, undated Clippings, undated Curteis, William, 1957-1959(2 folders) Envelope of tickets to exhibitions, Sunken Meadow Gallery of Contemporary Art, 1958 Henri Matisse drawings, 1959 Knize, Inc./Oskar Kokoschka exhibit, 1959 Miscellaneous, 1959-1973 Operations record, 1959 Serena Rotastein exhibit, 1959 Correspondence 2 Aberle Ballet, letters, 1941-1942 Aberle correspondence binder, 1941-1942 Correspondence, old, 1935-1949(2 folders) Current correspondence, 1950-1953 Inventory, letters, 1937-1942 Letters, 1935-1950(3 folders) Letters, Aberle, other, 1941-1953 Storage, letters, 1942-1953 3 Trip to Europe, 1949-1951 General Art Directors Club, 1949 Elizabeth Arden, 1952 Expansionists, 1950-1951(2 folders) Golovin's travels, 1952 National effort (World War II), 1941-1942(2 folders) 4 NYU seminar, 1952-1953 Photography, 1949-1953 Public praise, 1944-1951 Swiss posters, 1950-1952(3 folders) Tax returns, 1946-1964 TV Speech AAAA Eastern Conference, 1950-1954 Peck and Peck 5 Finances, notes, assorted documents, 1930-1933(2 folders) Notes, instructions, assorted documents, 1929-1933 Agency Files, 1932-1954 and undated Agency management 5Agency personnel, 1936-1947 Agency ideas/General ideas, 1946-1953 American Newspaper Publishers, 1952 Copyright forms, 1950-1952 Irwing, Berlin Inc., 1946-1948 Operation ideas and old procedures, 1943-1952 6 Prospects Burlington Mills, 1952 James Grimm 1951-1953 J. P. Stevens1950-1951 Questionaires, prospective advertisers, 1951-1953 Richter's Jewelers Inc., 1952 Agency promotion Agency recognition, 1941-1954 Awards and applications, 1941-1949 Copy, letters for promotion, 1946-1950 Job samples, 1946-1951 Press clippings, 1947-1950 Promotional letters, 1950 Promotions, 1943-1949 Publicity, 1941-1949(2 folders) 7 Story of Clix, 1949-1951 Story of WBG Corp., 1932-1953 Tear Sheets, 1951 Campaign ideas Art, 1949 Attitudes of public to advertising, 1951 Copy ideas, 1947 Miscellaneous, 1944-1947 Music promotion, undated Selling ideas, 1946-1949 Why advertise?, undated Frances Denney Authorizations, 1953-1954 Call reports, 1953-1954 8 Contracts, 1952-1954(2 folders) Correspondence, 1953-1954(2 folders) Cost sheets, 1953-1954 Job samples and proofs, 1953-1954 Meeting reports, 1953-1954(2 folders) 9 Production orders, 1953-1954 Schedules, 1953-1954 Starch Report, 1953 Time sheets, 1953-1954 Financial Records, 1946-1957 and undated 9 Accounts payable 1946-1952 10 Bills to clients 1953-1954 Agency financial statements Financial statements, 1950-1954 Production order books, undated Various ledgers 11 Accounts receivable, 1946-1951 Journals, 1951 Willard B. Golovin Company bound ledgers (5 volumes)1947-1950 Willard B. Golovin Company bound ledgers 12 Purchase book (2 volumes), 1946-1951 Receipts/Disbursements, 1946-1947 13 Receipts/Disbursements (2 volumes), 1948-1951 Willard B. Golovin Company financial books 14 Accounts receivable/Payable, 1946-1954 Mutual payroll book, 1949-1950 Stock certificates, 1946 15 Willard B. Golovin Company general ledgers, 1951-1952 Willard B. Golovin Company ledgers Employee hours (2 volumes), 1948-1953 Letter from Lucette, 1950-1951 Petty cash, 1946-1948 WBG Sterling Bank, 1953-1957(1 of 3 folders) 16 WBG Sterling Bank, 1953-1957(2-3 of 2 folders) Advertisements , 1938-1951 and undated 17 Miscellaneous printed materials, 1947-1951(2 folders) Aberle, Inc., 1940-1943 and undated Ameritex, undated AMSCO, undated Anne Miller, 1939 Aralac, undated Bonwit Teller, undated Custombilt pipes, undated Customcraft shoes, undated Eaton's Papers/Henry R. Leeds, 1943 18 Glen Guard: Individualized clothes, 1944-1945 and undated Greenhill & Daniel/Nautical Togs, circa 1938 Harry Winston Inc. jeweler, 1945-1947 and undated Herald Knitwear/Huddleson, 1952 and undated I & R Morley sportswear, undated Jane Irwill sweaters, 1949 Kaufmann's, Diamond Jubilee, 1946 Lehigh and Lackawanna Warehouse and Transportation, undated Letter from Lucette, 1951 Mallinson Fabrics, American Indian Collection, undated 19 Manchester/Leeds Fabrics, undated Nina cosmetics, undated P.P. Kellogg, stationers, undated(2 folders) Salomon Furs, undated Schoenfeld & Wolf/Park Lane handbags, undated Slimtite lingerie, undated Starlight Fashions, undated Whitley Tailleurs, undated 20 World War II Absentee posters No.1: They had but one life to give! You have every day No.3: Inaccurate typing may mean mistakes at the front No.4: You can't beat A. Hitler in here (bathroom) No.6: Every minute you are late holds back our fate--Hitler and Hirohito No.7: Your absence has his blessing--Keep in good health to keep on the job (Hitler as angel) No.8: Let your conscience be your guide--Stay on the job--Help America win No.9: Absence makes Hitler's heart grow fonder--keep in good health to keep on the job No.10: There's a mistake somewhere--Concentrate on your job--Errors are serious No.11: Your typewriter may produce the margin for victory--Stay on the job--Every hour every day! No.12: Don't daydream--Your work is vital to victory No.13: Make them happy (Hitler and Hirohito)--Takes lots of time out No.15: You can't beat the Axis in here! (break room)--Stay on the job--Every hour every day! Large-Format Materials, 1882-1974 and undated 21 Bayer Gallery clippings, 1959-1974 Clippings, 1942-1953 Georgian Press Type Specimen Book, undated Passarelli, book of correspondence, 1935-1939 Print Advertisements Ameritex, 1938 Braemer, undated Fisba Fabrics, undated Frances Denney, 1953-1954 and undated Glen Guard clothes, undated Harry Winston, 1945 and undated Peerless robes and sportswear, 1938 Peter Pan fabrics/Henry Glass, undated Slimtite/Weston Underwear, undated 22 Agency promotion ideas and sketches, undated Clippings--Advertising Age, 1949 July 18 Printed material: Chopin, Scherzo and Impromptu score, 1882 Print Advertisements Charles Armour, Prophetics fashion line, undated Frances Denney, undated Frances Denney job book, 1953-1954 Frank Associates, California fabrics, undated Glen Guard clothes, undated Harry Winston, undated Hope Reed/Marshall Fields, 1950 Miscellaneous (Ameritex, Bonnie Castin rainwear, Herbert R. Leeds, Mallison), 1936 and undated Advertising designs 23 Aberle, Inc., undated Charles Armour, Prophetics fashion line, undated Glen Guard (ggg) clothes, undated(2 folders) Tewi, undated(3 folders) 24-29 Unsorted artwork and advertising designs, undated