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Guide to the Willard B. Golovin Papers, 1882-1974 and undated

Abstract

Artist, advertising executive (Willard B. Golovin Co.) and director of an art gallery (Bayer Gallery) in New York, N.Y.

Collection spans the years 1882-1974 and includes correspondence, tear sheets, clippings, printed material and original artwork that document Golovin's careers running the Willard B. Golovin agency and the Bayer Gallery. Clients include Aberle, Frances Denney, Glen Guard clothiers, and Harry Winston jewelers. There are also files relating to support efforts during World War II and a series of posters addressing absenteeism in war work industries. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.Cataloged from inventory.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Golovin, Willard B.
Title
Willard B. Golovin papers 1882-1974 and undated
Language of Material
English
Extent
15.0 Linear Feet, 10,500 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection spans the years 1882-1974 and includes correspondence, tear sheets, clippings, printed material and original artwork that document Golovin's careers running the Willard B. Golovin agency and the Bayer Gallery. Clients include Aberle, Frances Denney, Glen Guard clothiers, and Harry Winston jewelers. There are also files relating to support efforts during World War II and a series of posters addressing absenteeism in war work industries.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

American Painters/ United Cerebral Palsy, 1959
Box 1
Art (international)/Art News/Job applications, 1958-1959
Box 1
Assorted images, gallery collection, undated
Box 1
Clippings, undated
Box 1
Curteis, William, 1957-1959
(2 folders)
Box 1
Envelope of tickets to exhibitions, Sunken Meadow Gallery of Contemporary Art, 1958
Box 1
Henri Matisse drawings, 1959
Box 1
Knize, Inc./Oskar Kokoschka exhibit, 1959
Box 1
Miscellaneous, 1959-1973
Box 1
Operations record, 1959
Box 1
Serena Rotastein exhibit, 1959
Box 1
Aberle Ballet, letters, 1941-1942
Box 2
Aberle correspondence binder, 1941-1942
Box 2
Correspondence, old, 1935-1949
(2 folders)
Box 2
Current correspondence, 1950-1953
Box 2
Inventory, letters, 1937-1942
Box 2
Letters, 1935-1950
(3 folders)
Box 2
Letters, Aberle, other, 1941-1953
Box 2
Storage, letters, 1942-1953
Box 2
Trip to Europe, 1949-1951
Box 3
Art Directors Club, 1949
Box 3
Elizabeth Arden, 1952
Box 3
Expansionists, 1950-1951
(2 folders)
Box 3
Golovin's travels, 1952
Box 3
National effort (World War II), 1941-1942
(2 folders)
Box 3
NYU seminar, 1952-1953
Box 4
Photography, 1949-1953
Box 4
Public praise, 1944-1951
Box 4
Swiss posters, 1950-1952
(3 folders)
Box 4
Tax returns, 1946-1964
Box 4
TV Speech AAAA Eastern Conference, 1950-1954
Box 4
Finances, notes, assorted documents, 1930-1933
(2 folders)
Box 5
Notes, instructions, assorted documents, 1929-1933
Box 5
Agency personnel, 1936-1947
Box 5
Agency ideas/General ideas, 1946-1953
Box 5
American Newspaper Publishers, 1952
Box 5
Copyright forms, 1950-1952
Box 5
Irwing, Berlin Inc., 1946-1948
Box 5
Operation ideas and old procedures, 1943-1952
Box 5
Prospects
Box 6
Burlington Mills, 1952
Box 6
James Grimm 1951-1953
Box 6
J. P. Stevens1950-1951
Box 6
Questionaires, prospective advertisers, 1951-1953
Box 6
Richter's Jewelers Inc., 1952
Box 6
Agency recognition, 1941-1954
Box 6
Awards and applications, 1941-1949
Box 6
Copy, letters for promotion, 1946-1950
Box 6
Job samples, 1946-1951
Box 6
Press clippings, 1947-1950
Box 6
Promotional letters, 1950
Box 6
Promotions, 1943-1949
Box 6
Publicity, 1941-1949
(2 folders)
Box 6
Story of Clix, 1949-1951
Box 7
Story of WBG Corp., 1932-1953
Box 7
Tear Sheets, 1951
Box 7
Art, 1949
Box 7
Attitudes of public to advertising, 1951
Box 7
Copy ideas, 1947
Box 7
Miscellaneous, 1944-1947
Box 7
Music promotion, undated
Box 7
Selling ideas, 1946-1949
Box 7
Why advertise?, undated
Box 7
Authorizations, 1953-1954
Box 7
Call reports, 1953-1954
Box 7
Contracts, 1952-1954
(2 folders)
Box 8
Correspondence, 1953-1954
(2 folders)
Box 8
Cost sheets, 1953-1954
Box 8
Job samples and proofs, 1953-1954
Box 8
Meeting reports, 1953-1954
(2 folders)
Box 8
Production orders, 1953-1954
Box 9
Schedules, 1953-1954
Box 9
Starch Report, 1953
Box 9
Time sheets, 1953-1954
Box 9
Accounts payable 1946-1952
Box 9
Bills to clients 1953-1954
Box 10
Financial statements, 1950-1954
Box 10
Production order books, undated
Box 10
Accounts receivable, 1946-1951
Box 11
Journals, 1951
Box 11
Willard B. Golovin Company bound ledgers (5 volumes)1947-1950
Box 11
Purchase book (2 volumes), 1946-1951
Box 12
Receipts/Disbursements, 1946-1947
Box 12
Receipts/Disbursements (2 volumes), 1948-1951
Box 13
Accounts receivable/Payable, 1946-1954
Box 14
Mutual payroll book, 1949-1950
Box 14
Stock certificates, 1946
Box 14
Willard B. Golovin Company general ledgers, 1951-1952
Box 15
Employee hours (2 volumes), 1948-1953
Box 15
Letter from Lucette, 1950-1951
Box 15
Petty cash, 1946-1948
Box 15
WBG Sterling Bank, 1953-1957
(1 of 3 folders)
Box 15
WBG Sterling Bank, 1953-1957
(2-3 of 2 folders)
Box 16
Miscellaneous printed materials, 1947-1951
(2 folders)
Box 17
Aberle, Inc., 1940-1943 and undated
Box 17
Ameritex, undated
Box 17
AMSCO, undated
Box 17
Anne Miller, 1939
Box 17
Aralac, undated
Box 17
Bonwit Teller, undated
Box 17
Custombilt pipes, undated
Box 17
Customcraft shoes, undated
Box 17
Eaton's Papers/Henry R. Leeds, 1943
Box 17
Glen Guard: Individualized clothes, 1944-1945 and undated
Box 18
Greenhill & Daniel/Nautical Togs, circa 1938
Box 18
Harry Winston Inc. jeweler, 1945-1947 and undated
Box 18
Herald Knitwear/Huddleson, 1952 and undated
Box 18
I & R Morley sportswear, undated
Box 18
Jane Irwill sweaters, 1949
Box 18
Kaufmann's, Diamond Jubilee, 1946
Box 18
Lehigh and Lackawanna Warehouse and Transportation, undated
Box 18
Letter from Lucette, 1951
Box 18
Mallinson Fabrics, American Indian Collection, undated
Box 18
Manchester/Leeds Fabrics, undated
Box 19
Nina cosmetics, undated
Box 19
P.P. Kellogg, stationers, undated
(2 folders)
Box 19
Salomon Furs, undated
Box 19
Schoenfeld & Wolf/Park Lane handbags, undated
Box 19
Slimtite lingerie, undated
Box 19
Starlight Fashions, undated
Box 19
Whitley Tailleurs, undated
Box 19
No.1: They had but one life to give! You have every day
Box 20
No.3: Inaccurate typing may mean mistakes at the front
Box 20
No.4: You can't beat A. Hitler in here (bathroom)
Box 20
No.6: Every minute you are late holds back our fate--Hitler and Hirohito
Box 20
No.7: Your absence has his blessing--Keep in good health to keep on the job (Hitler as angel)
Box 20
No.8: Let your conscience be your guide--Stay on the job--Help America win
Box 20
No.9: Absence makes Hitler's heart grow fonder--keep in good health to keep on the job
Box 20
No.10: There's a mistake somewhere--Concentrate on your job--Errors are serious
Box 20
No.11: Your typewriter may produce the margin for victory--Stay on the job--Every hour every day!
Box 20
No.12: Don't daydream--Your work is vital to victory
Box 20
No.13: Make them happy (Hitler and Hirohito)--Takes lots of time out
Box 20
No.15: You can't beat the Axis in here! (break room)--Stay on the job--Every hour every day!
Box 20
Bayer Gallery clippings, 1959-1974
Box 21
Clippings, 1942-1953
Box 21
Georgian Press Type Specimen Book, undated
Box 21
Passarelli, book of correspondence, 1935-1939
Box 21
Ameritex, 1938
Box 21
Braemer, undated
Box 21
Fisba Fabrics, undated
Box 21
Frances Denney, 1953-1954 and undated
Box 21
Glen Guard clothes, undated
Box 21
Harry Winston, 1945 and undated
Box 21
Peerless robes and sportswear, 1938
Box 21
Peter Pan fabrics/Henry Glass, undated
Box 21
Slimtite/Weston Underwear, undated
Box 21
Agency promotion ideas and sketches, undated
Box 22
Clippings--Advertising Age, 1949 July 18
Box 22
Printed material: Chopin, Scherzo and Impromptu score, 1882
Box 22
Charles Armour, Prophetics fashion line, undated
Box 22
Frances Denney, undated
Box 22
Frances Denney job book, 1953-1954
Box 22
Frank Associates, California fabrics, undated
Box 22
Glen Guard clothes, undated
Box 22
Harry Winston, undated
Box 22
Hope Reed/Marshall Fields, 1950
Box 22
Miscellaneous (Ameritex, Bonnie Castin rainwear, Herbert R. Leeds, Mallison), 1936 and undated
Box 22
Aberle, Inc., undated
Box 23
Charles Armour, Prophetics fashion line, undated
Box 23
Glen Guard (ggg) clothes, undated
(2 folders)
Box 23
Tewi, undated
(3 folders)
Box 23
Unsorted artwork and advertising designs, undated
Box 24-29

Subject Headings

Related Material

Preferred Citation

[Identification of item], Willard B. Golovin Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Willard B. Golovin Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2012.

Processing Information

Processed by Richard Collier, January 2013

Encoded by Richard Collier, January 2013

Accession 2012-0260 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.