gossettmilton Inventory of the O. Milton Gossett Papers, 1951-2004 and undated Processed by: Angela McClendon; machine-readable finding aid created by: Angela McClendon The John W. Hartman Center for Sales, Advertising and Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

2006 Duke University. All Rights Reserved.

Aleph Number: 003780950

 Machine-readable finding aid derived from XML authoring program. Date of source: October 2006Processed by Angela McClendon, September 2006 and May 2007; Finding Aid encoded by Angela McClendon, David M. Rubenstein Rare Book & Manuscript Library, Duke University, October 2006 and May 2007 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the O. Milton Gossett Papers, 1951-2004 and undated The John W. Hartman Center for Sales, Advertising and Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

2006 Duke University. All Rights Reserved.

 Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Gossett, O. Milton O. Milton Gossett Papers, 1951-2004 and undated Material in English 14 linear feet 2760 items For current information on the location of these materials, please consult the Library's online catalog. O. Milton Gossett was an advertising executive with Compton Advertising and Saatchi & Saatchi agencies. He was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation. The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap. Administrative Information Access Restrictions

Collection is restricted.

Some materials pertaining to Saatchi & Saatchi are closed until 1 January 2011.

Original audiovisual materials are closed to patron use. Some use copies are available in the collection.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Copyright Notice

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], O. Milton Gossett Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

 Provenance

The O. Milton Gossett Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as gifts in 2005 and 2007.

 Processing Information

Processed by Angela McClendon, September 2006 and May 2007. Additional processing by Richard Collier, March 2008.

Encoded by Angela McClendon and Richard Collier.

Completed March 2008.

Accessions 2006-0018 and 2007-0054 are described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

 Biographical Note 1925 May 27 Born Oscar Milton Gossett, New York, N.Y. 1943-1946 Officer, United States Naval Reserve 1944 Degree in mechanical engineering, Stevens Institute of Technology 1946-1947 Attended Columbia University 1947-1948 Attended Northwestern University Midshipman School 1949 Joined Compton Advertising 1949 May 29 Married Anna C. Scheid 1961 Vice President, Associate Creative Director, Compton Advertising 1968 President, Member of the Board of Directors, Compton Advertising 1975 Chief Executive Officer, Compton Advertising 1977 Chairman, Compton Advertising 1982 Chairman and Chief Executive Officer, Saatchi & Saatchi Compton Worldwide, upon the merger of Compton Communications and Saatchi & Saatchi 1998 Inducted into American Advertising Federation Hall of Fame 2001 Received the DeWitt Carter Reddick Award 2006 Mar. 1 Died, Mt. Kisco, N.Y.

Gossett was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation.

 Collection Overview

The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The collection is organized into four series: Personal Files, Administrative Files, Writings and Speeches, and Audiovisual Materials. The Personal Files Series includes personal correspondence, photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. The Administrative Files Series includes corporate publications, photographs, print advertisements, television commercial scripts, storyboards, speeches, subject files, and correspondence that document Gossett's career at Compton Advertising and Saatchi & Saatchi. The Writings and Speeches Series chiefly includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing. The Audiovisual Materials Series features twenty-seven videocassettes, primarily of television commercials produced by Saatchi & Saatchi.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Restricted materials have also been removed from their original series locations and relocated to Restricted Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

 Related Material

Materials related to this collection may be found in other Hartman Center collections, including the Bates Worldwide Inc. Records and the J. Walter Thompson Company Advertising Vertical File. For materials relating to Procter & Gamble, see also the D'Arcy Masius Benton & Bowles Archives, the J. Walter Thompson Company Archives--Account Files Collection; Domestic Advertising Collection; and Review Board Records--and the Sheldon Sosna Papers.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Gossett, O. Milton (Oscar Milton), 1926-2006. Saatchi, Charles Nathan, 1943- Saatchi, Maurice Nathan, 1946- Compton Advertising, inc. Procter & Gamble Company. Saatchi & Saatchi. Saatchi & Saatchi Advertising Worldwide. Saatchi & Saatchi Compton Worldwide. Advertising--History. Advertising--Soap. Advertising agencies. Advertising agencies--United States. Advertising executives. Advertising executives--History--20th century. Consolidation and merger of corporations. Television advertising. Newsletters. Photographs. Memorabilia. Proofs. Clippings. Cutouts. Scripts (documents) Scrapbooks. Speeches. Tear sheets. Videocassettes. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Personal Files Series, 1951-1998 and undated (1 box)

Includes personal correspondence, approximately 80 photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. Arranged alphabetically.

 1 Biographical interview, 1985 Correspondence, 1963-1994 and undated Diary, 1960-1961 Financial materials, 1985-1989 Memorabilia, 1967-1973 and undated O. Milton Gossett history, 1963-1998 and undated

[Compiled by Gossett, with original folder title retained; contains an award ceremony program, clipping, magazine profile, and a good letter file, with correspondence dated 1988-1998.]

 Philanthropy, 1995-1999 Photographs, undated (3 folders) Professional documentation, 1951-1992

[Includes early resumes and recommendation letter, recognition in Ad Daily, employment contracts, and business cards.]

 Administrative Files Series, 1952-2001 and undated (RESTRICTED) (6 boxes)

Materials document Gossett's advertising career at Compton Advertising and Saatchi & Saatchi. Company publications include Compton Digest, Compton People, and Saatchi & Saatchi's Perspectives, as well as a satirical newsletter about Saatchi & Saatchi entitled Eye Eye, and provide a glimpse into the corporate culture of these organizations. The series also features a set of 40 photographic cutouts of Compton employees that were used for client presentations. Although there is no contextual information regarding these figures available in this collection, there are several photographs in the Personal Files Series that feature Gossett surrounded by the figures. In addition, subject files primarily compiled by Gossett, as well as correspondence spanning from 1952-1998, provide background information on companies and colleagues. The series also includes a large body of advertising materials--print advertisements and television commercial scripts and storyboards--for clients including Black & White, Chase & Sanborn, El Producto, Kelly Tires, Knickerbocker Beer, Procter & Gamble, Socony Mobil Oil Company, and Tender Leaf Tea, among others. Ivory Soap is heavily represented through print advertisements, television commercial storyboards for the Ivory Girl campaign, as well as a New York City Department of Health campaign for AIDS awareness. Arranged alphabetically.

Restrictions on access: Some materials pertaining to Saatchi & Saatchi are restricted until 1 January 2011. These materials have been physically removed to Restricted Materials, Box 6, and replaced by dummy folders enclosed in brackets.

 1 (continued) Advertisements, 1951-1978 and undated [Ivory Soap advertisements, 1951-1978 and undated, removed to Oversize Materials, Box 7] [Portfolios (2) of Gossett's early advertising work, 1951-1966 and undated, removed to Oversize Materials, Boxes 8-9] 2 Television scripts and storyboards, 1953-1969 Correspondence and memoranda, 1952-1998 and undated (2 folders; 1 folder removed to Restricted Materials, Box 6) [Cutout figures, removed to Oversize Materials, Boxes 10-11]

[Consists of cutout images of Gossett's staff that were used for presentations.]

2 Printed materials, 1959-1993 and undated [Advertising Age, 1968-1999, removed to Oversize Materials, Box 12] Adweek, 1986 Company publications, 1959-1995 and undated Compton, 1959-1993 and undated (8 folders; 1 folder removed to Oversize Materials, Box 12) 3 Saatchi & Saatchi, 1991-1995 and undated Madison Avenue, 1969, 1978 Speeches, 1967-1973

[Speeches pertaining to administrative aspects of Compton Advertising. Other speeches are available in the Writings and Speeches Series]

 Compton year-end sales meetings, 1967-1970 (4 folders) Speech for Cincinnati's District and Sales Managers Meeting, 1972 Speech topics by Compton personnel, 1973 Subject files, 1958-2001 and undated Compton, 1958-1983 Internet, 1997-2001 Procter & Gamble, 1979-2000 and undated Saatchi & Saatchi, 1982-1999 and undated [Saatchi, Charles, 1985-1995 and undated, removed to Restricted Materials, Box 6] [Saatchi, Maurice, 1985-1991, removed to Restricted Materials, Box 6] Wax, Ed, 1982-1988 Workshop materials, 1991-2001 and undated

[Career workshops conducted by Gossett in conjunction with the American Advertising Federation]

 Writings and Speeches Series, 1954-2001 and undated (2 boxes)

Includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing. Preparatory materials such as notes and clippings accompany some of the items in this series. Arranged alphabetically by title.

 Speeches, 1954-2001 and undated 4 Advertising Age creative workshop keynote speech, 1973 Advertising Age presentation, 1990, 1977 Advertising Age workshop speech, 1977 Advertising Agency Minority Recruitment Conference (2nd annual), 1975 Advertising Club of New York, speech to graduating class of Advertising and Marketing course, 1984 Advertising Club seminar speech, The Tightened Belt, 1970 Advertising Council, Un-selling Drug Mis-Use: A Total Communications Effort, 1973

[Speech written and delivered by Robert P. Keim, President, Advertising Council]

 American Advertising Federation Annual Convention, Advertising's Eternal Verities, 1978 American Association of Advertising Agencies, Institute of Advanced Studies, 1975 Australian Magazine Publishers Association, Women: What Do They Want from Us Now? 1978 Book Publishers speech, 1970 College of William & Mary, 1997-1998 Direct Marketing Day speech, 1980 Fisk University, 2001 The Importance of Brands, undated Ithaca College, 1991 Ithaca (Cornell?), The Brief, 1981 Ivory Bar speech material, 1972 Lead-in anecdotes, undated Magazine Publishers Association, Women: What Do They Want from Us, 1975 McNeil University, Continuity of Advertising, or, How to Deal with 'More of the Same,' 1981 National Center for Health Education, various speeches and talks, 1989 Proprietary Association presentation, 1990, 1977 Southern Methodist University (SMU), 2001 Talk about Advertising, undated Trinity College, 1991 5 University of Missouri-Columbia School of Journalism, 2001 University of Texas, 1995 University of Texas, 2001 University of Texas, DeWitt Carter Reddick Award, 2000-2001

[In addition to the speech, the folder contains correspondence between Gossett and the University of Texas, as well as a brief biographical note about Gossett.]

 Writing Instrument Manufacturers speech, 1973 Yale University School of Management, The Development of Advertising: Agency vs. Client, undated Miscellaneous speeches and speech-related materials, 1954-1985 and undated (3 folders) Writings, 1971-1973 and undated 5 (continued) Advertising about Advertising campaign, Time magazine, 1971 Encyclopedia of Advertising and Marketing materials, 1973 and undated Questions that run through my mind when I hear that the recommended advertising budget is 'all in 30-second TV commercials, undated Quotations from Chairman Gossett, undated Selling the Client First, New York Times, 1973 Restricted Materials (Closed until 1 January 2011) (1 box) 6 Administrative Files Series, 1985-1995 and undated Correspondence and memoranda, 1985-1988 Saatchi, Charles, 1985-1995 and undated Saatchi, Maurice, 1991-1995 and undated Oversize Materials (6 boxes) Administrative Files Series, 1951-1999 and undated Advertisements 7Ivory Soap, 1951-1978 and undated 8-9Portfolios of Gossett's early work, 1951-1966 and undated 10-11Cutout figures, undated 12 Printed materials, 1951-1999 and undated Advertising Age, 1968-1999 Company publications--Compton, 1971-1972 Audiovisual Materials, 1975-2004 and undated (RESTRICTED) (4 boxes)

Videocassettes primarily feature Saatchi & Saatchi commercials. Also included is a video recording from an event celebrating Gossett's 35th anniversary with Compton; several photographs of this event are available in the Personal Files Series.

Restrictions on access: Original videocassettes are closed to researchers. Use copies are available in the collection.

 Original Recordings (CLOSED) 13 OR1. Gossett 35th Anniversary, 1984. Format: VHS. Use copy UC1 in Box 16. OR2. Original Saatchi, undated. Format: VHS. Use copy UC2 in Box 16. OR3. Saatchi 1982: 16 Spots, 1982. Format: VHS. Use copy UC3 in Box 16. OR4. Saatchi & Saatchi 2004, 2004. Format: VHS. Use copy UC4 in Box 16. OR5. Saatchi & Saatchi British Airways - Manhattan Landings, undated. Format: VHS. Use copy UC5 in Box 16. OR6. Saatchi & Saatchi Milt Gossett Advertising Hall of Fame, undated. Format: VHS. Use copy UC6 in Box 16. OR7. Saatchi & Saatchi New York Reel, November 2000, 2000. Format: VHS. Use copy UC7 in Box 16. OR8. Saatchi Classics Plus Italian Public Service Tuborg and Danone, 1992. Format: VHS. Use copy UC8 in Box 16. OR9. Saatchi Show Reel, undated. Format: Use copy UC9 in Box 16. Use copy UC in Box 16. OR10. Old Reel: Garland-Compton, undated. Format: U-matic. No use copy available (preservation issues). OR11. Saatchi/Compton merger, 1982. Format: VHS. Use copy UC10 in Box 16. OR12. Saatchi & Saatchi: Agency reel, including public service, 1995-1996. Format: VHS. Use copy UC10 in Box 16. OR13. Saatchi & Saatchi: Agency reel, January 2001. Format: VHS. Use copy UC10 in Box 16. OR14. Saatchi & Saatchi: Agency reel / Worldwide reel, 1998. Format: VHS. Use copy UC10 in Box 16. OR15. Saatchi & Saatchi: Business Communications: new business agency reel, July 1998. Format: VHS. Use copy UC10 in Box 16. OR16. Saatchi & Saatchi: Compilation reel, UK, January 1990. Format: VHS. Use copy UC11 in Box 16. OR17. Saatchi & Saatchi: Compilation reel, UK, September 1990. Format: VHS. Use copy UC11 in Box 16. OR18. Saatchi & Saatchi: International: Old Saatchi, Italy. Format: VHS. Use copy UC11 in Box 16.

[This video is a duplicate copy of OR27]

 OR19. Saatchi & Saatchi: International reel. Format: VHS. Use copy UC12 in Box 16. OR20. Saatchi & Saatchi: Original Saatchi. Format: VHS. Use copy UC11 in Box 16. OR21. Saatchi & Saatchi: Original Saatchi work: Thatcher material and show reel, 1975-1982. Format: VHS. Use copy UC13 in Box 16. OR22. Saatchi & Saatchi: Saatchi commercials, 1982. Format: U-matic. Use copy UC13 in Box 16. OR23. Saatchi & Saatchi: Saatchi reel, shown at Wake Forest, 2003-2004. Format: VHS. Use copy UC13 in Box 16. OR24. Saatchi & Saatchi: 'Shimmer' plus 10 good ones. Format: VHS. Use copy UC13 in Box 16. OR25. Saatchi & Saatchi: Staples Comm. Format: VHS. Use copy UC13 in Box 16. OR26. Saatchi & Saatchi Compton: New York City AIDS project/PSA, April 1987. Format: VHS. Use copy UC12 in Box 16. OR27. University of Illinois, March 1992. Format: U-matic. Use copy UC12 in Box 16. Preservation Masters (Not for Reference use) 14 MC1-MC8. Format: Betacam SP. Created: 2007-2008. 15 MC9-MC13. Format: Betacam SP. Created: 2007-2008. Use Copies 16 UC1-UC13. Format: DVD. Created: 2007-2008