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[Identification of item], in the Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender issues, 2005-2008, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Purchase, 2009
Processed by: Alice Poffinberger, June 2010
Encoded by: Noah Huffman, June 2010
Accession(s) described in this finding aid:
Descriptive sources and standards used to create this inventory:
This finding aid is NCEAD compliant.
Harris Interactive is a global marketing research firm.
Collection comprises 22 multi-page press releases and media alerts containing the results of marketing surveys on GLBT issues. Harris Interactive conducted several of the surveys in association with the marketing research firm Witeck-Combs Communications, Inc., a firm that specialized in reaching gay and lesbian consumers. Survey topics primarily focus on travel issues, but also include social networking and the internet, governmental policies, culture, shopping and purchasing trends, and general awareness of gays and lesbians among the general population.
Arranged chronologically.
These and related materials may be found under the following headings in online catalogs.