Guide to the John Benjamin Harris Papers, 1955-1991 and undated
John Benjamin Harris is Professor Emeritus of Management and Marketing at Virginia State University. He pioneered governmental and commercial awareness of African American advertising markets and, in the 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and Special Assistant to the Governor for Minority Enterprise. The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-Cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.
- Collection Number
- John Benjamin Harris papers
- 1955-1991 and undated
- Harris, John Benjamin, 1927-
- 2.1 Linear Feet, 790 Items
- David M. Rubenstein Rare Book & Manuscript Library
- Material in English
The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.
The collection is organized into three series: Writings, Package Labels, and Audiovisual Materials. The Writings Series includes scholarly articles, reports, and proposals from Harris' academic and professional career in marketing research. The Package Labels series includes images of Campbell Soup Company branded product labels. The Audiovisual Materials series includes reels of television and radio advertisements for various company brands and advertising agencies.
Access to the Collection
Collection is open for research.
However, original audiovisual materials are closed to patron use. Use copies are available in the collections.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
The John Benjamin Harris Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Contains manuscripts of academic papers, business proposals, and reports written by Harris. Arranged alphabetically by title.
[A research proposal with 2 enclosures--Appendix A: Personal Data--Export Potential for Minority Enterprises in the Caribbean and West African Countries; and Appendix B: Sample Publications]
Contains photocopies of Campbell Soup Company products, arranged alphabetically by brand.
[Bounty from Campbell's Corned Beef Hash, Bounty from Campbell's Chili con Carne (with Beans), Bounty from Campbell's Beef Stew, Bounty from Campbell's Chicken Stew, Bounty from Campbell's Chili-Mac: Macaroni, Beef and Beans in a Zesty Sauce]
[Campbell's Pork & Beans with Tomato Sauce; Campbell's Beans & Ground Beef in Barbecue Sauce, Campbell's Beans & Franks in Tomato Sauce, Campbell's Barbecue Beans: 4 Kinds of Beans in Mild Barbecue Sauce, Campbell's Old Fashioned Beans in Molasses Sauce, Campbell's Homestyle Tomato Juice, V-8 Cocktail Vegetable Juice, Campbell's Condensed Bean with Bacon Soup, Campbell's Condensed Tomato Soup, Campbell's Condensed Chicken Vegetable Soup, Campbell's Condensed Chicken Noodle Soup]
[Franco-American Macaroni 'n Beef in Tomato Sauce: Elbow Macaroni with Ground Beef, Franco-American Spaghetti-Os in Tomato and Cheese Sauce, Franco-American Spaghetti-Os with Sliced Franks in Tomato Sauce, Franco-American Spaghetti in Tomato Sauce with Cheese, Franco-American Spaghetti with Ground Beef in Tomato Sauce, Franco-American Spaghetti with Meatballs in Tomato Sauce, Franco-American Italian Style Spaghetti in Tomato-Cheese Sauce, Franco-American Mushroom Gravy, Franco-American Spaghetti Sauce with Meat, Franco-American Spaghetti Sauce with Mushrooms, Franco-American Chicken Gravy, Franco-American Beef Gravy, Franco-American Giblet Gravy]
Contains sound tapes and film reels of TV and radio advertisements for Jack Tinker and Partners Advertising Agency (Alka Seltzer), Jos. Schlitz Brewing Co. (Old Milwaukee Beer), The Coca-Cola Company, The Ted Bates Company, Cunningham & Walsh, Inc. (Old Milwaukee).
Restrictions on Access: Originals are closed to researchers. Use Copies are available in the collection.
[Contains radio commercials produced by Cunningham & Walsh and recorded by Gotham Recording Corporation: 1. R-OM-60-69-118 Louie; 2. R-OM-60-69-119 Beer Truck; 3. R-OM-60-69-93 Anncr. - Music; 4. R-OM-60-69-131 Delivery Man; 5. R-OM-60-69-122 Dentist; 6. R-OM-60-69-126 Documentary; 7. R-OM-60-69-1128 Race Track; 8. R-OM-30-69-120 Repeat; 9. R-OM-30-69-121 Inflation; 10. R-OM-30-69-129 Skeptic; 11. R-OM-20-69-71 Match; 12. R-OM-20-69-77R Echo;13. R-OM-10-69-76R Echo; 14. R-OM-10-69-74 Why]
[Contains radio commercials produced by McCann-Erikson, Inc. and The Coca-Cola Company: spots numbered 1-4 Brooklyn Bridge :60; :60; :30; :30; spots numbered 5-8 B.J. Thomas :60; :60; :30; :30; spots numbered 9-10 Carla Thomas :60; :30; spots numbered 11-12 Jerry Butler :60; :30; spots numbered 13-14 Carla Thomas/Jerry Butler :60; :30; spots numbered 15-18 Vanilla Fudge :60; :60; :30; :30; spots numbered 19-22 Moody Blues :60; :60; :30; :30; spots numbered 23-25 Ray Charles/Aretha Franklin I, spots numbered 26-28 Ray Charles/Aretha Franklin II :90; :60; :30; spots numbered 29-31 Ray Charles :90; :60; :30; spots numbered 32-34 Aretha Franklin :90; :60; :30; spots numbered 35-38 Tommy Boyce/Bobby Hart :60; :60; :30; :30; spots numbered 39-42 The 5th Dimension :60; :60; :30; :30; spots numbered 43-46 Gladys Night and the Pips :60; :60; :30; :30]
[Contains television commercials produced by Jack Tinker & Partners and entitled: Caveman AS-60-215; Heartburn Man AS-60-179; Trailmaster TV-69-3-30; Bundle of Nerves N-30-28; Slow Pan S-60-8; Jim/Jamie 69-0472-30; Totem Pole 69-0791-60; Moon Trip 69-0500-60. Also includes commercials for other Miles Laboratory products: Nervine, Sungard, Bactine, One-A-Day, and Chocks]
[Contains television commercials produced for The Coca Cola Company: TV6-828c Ray Charles :60; TV6-841c Summer Dimensions :60; TV5-842c Summer Dimensions :50; TV3-843c Summer Dimensions :30; TV8-820c Summer Dimensions :08; TV2-840c Scrambling :20; TV6-816c Summer Goes Better :60; TV5-817c Summer Goes Better :50; TV2-844c Tub :20; TV2-845c Man Drinking :20; TV8-846c Shape :08; TV8-847c Lunch :08]
[Contains television commercials for Sears Automotive products (Diehard batteries, tires, mufflers, car radios, Sears Car Care Centers)]
[Contains televison commercial produced by Cunningham & Walsh, Inc.: OM 60 68 47C 6RTB0. Irish CLR 60 SEC 7296]
[Contains television commercials produced by Cunningham & Walsh, Inc.: OM 60 68 50C 6RTB0. Trial CLR 60 sec 7287A]
[Contains television commercials produced by Cunningham & Walsh, Inc.: OM 60 68 48C 6RTB0. Where Are You From CLR 60 sec 7296]
[Contains television commercials produced by Cunningham & Walsh, Inc.: OM 60 68 32C Contract. Showdown CLR 60 sec]
[Includes televison commercials for: Zest Beauty Bar (including one commercial in Spanish); Charmin bathroom tissue (Mr. Whipple); Ivory Snow detergent; Scottie tissues; White Cloud bathroom tissue]
[Includes television commercials for: Lilt home permanent; Zest Beauty Bar (including one advertisement featuring an African American actress); TWA; Vick's Formula 44; Prell shampoo; Pepto-Bismol; E.F. Hutton; Chemical Bank New York; Cool Whip; Nyquil cough suppressant; Texaco; Scope mouthwash]
|1927 Jan. 15||
Born, Chesterfield County, VA
Kingsland Elementary School, Chesterfield County, VA
Certificate of Barber Practice and Science from Virginia State College Trade
American Campaign Medal
Graduated, D. Webster Davis High School (Virginia State College Laboratory School)
U.S. Army Air Force
Virginia State College, Petersburg, VA
Virginia State College, Department of Military Science
Commissioned U.S. Quartermaster (QM)
|1950 Sept. 2||
Married Ruth Hortense Coles
1st Lieutenant, U.S. Army Corps
B.S. in Business Administration, Virginia State University
Instructor in Military Tactics and Strategy, U.S Army QM School
|1954 Jan. 2||
Assistant Hotel Manager, Love B. Woods, Inc., New York,
Son, John Jr., born
Captain, U.S. Army Officers Reserves
M.B.A. in Marketing and Management, New York University, Graduate School of
Special Advertising Representative and Space Salesman, AFRO-AMERICAN Newspapers, Inc., Baltimrore, MD
Assistant Professor of Business and Economics and Director of Publicity, Virginia
|1957 Dec. 25||
Daughter, Vita Michelle, born
Fellow, General Electric and National Association of
Manufacturers, Claremont Men's Graduate School, Advanced Certificate in Basic
General Electric Fellow,University of Chicago, Graduate
School of Business, Certificate in Applied Economics
Special Projects Officer, International Business Machines, Office Products Division
National Urban League Fellow
Certificate in Macro Economic Theory, Case Institute of Technology.
Republic Steel Fellow/Economics-in-Action Fellow
Retired from Army Reserves
Advertising Planner and Special Markets Assistant, Eastman Kodak Company
Associate Professor of Marketing and Management, School of Business, Virginia
General and Special Markets Advisor to Vice President, Pillsbury Company, Grocery Products Division
Consultant on Minority Affairs, U.S. Navy Department
NDE Fellow, Audio Visual Media Technology, Graduate School of Education, Virginia State College (now Virginia State University)
Certificate in Advanced Advertising Management, Montauk, NY Association of
National Advertisers (ANA)
Assistant Account Executive, Benton & Bowles Advertising Agency
Member, President's Inter-Agency Socio-Economic Policy Staff for Minority
Assistant Brand Manager, The Proctor and Gamble Company,
Toilet Goods Division
Associate Professor of Marketing, School of Business, Virginia State University
Evening School (10 years)
Director, Virginia State Office of Minority Business Enterprise and Special Assistant to Governor for Minority Enterprise, Office of the Governor, Commonwealth of Virginia
Consultant and Interim Director, Church Hill Economic Development Corporation
Information Specialist, USDA, Agriculture Stabilization and Conservation Service (ASCS)
Certificate of Honor presented by Virginia Union University president Allix B. James "In recognition of distinguished services to the University 1955-1972"
Member, Southern Growth Policies Board (6 years)
Honorary Citizen of Dallas, TX
African American Institute and Howard University Fellow to West Africa
Graduate School of Education, Howard University. Concentration in African American Relations, emphasis on marketing, business, and economic development
Certificate in Marketing Education, U.S. Department of Health, Education and
Stanford University, concentrated course on the "Role of Business in Society,"
ROBIS Institute/Intercollegiate Studies Institute, Certificate
Director, Virginia State office of Minority Business Enterprise and Special
Assistant to Governor for Minority Enterprise, Office of the Governor, Commonwealth of
Fellow, The Direct Marketing Educational Foundation, Inc.
and Direct Marketing Day
Fellow, Cleveland Scholarship Program, Inc. and Professorial Intern in Marketing, Cleveland Illuminating Company
|2014 June 11||
Died, Richmond, Va.
Other materials relating to this collection may be found in the following Hartman Center collections within the J. Walter Thompson Company Archives: the Domestic Advertisements Collection; the Granger Tripp Papers; the Shirley F. Woodell Papers; the Marketing Vertical File; and the Edward G. Wilson Papers. Also, related materials may be found in the Bates Worldwide, Inc. Records, the John E. Brennan Outdoor Advertising Survey Reports; the D'Arcy Masius Benton & Bowles Archives; the Wayne P. Ellis Collection of Kodakiana; the Kensinger Jones Papers; and the Gene Frederico Papers.
Click to find related materials at Duke University Libraries.
- Cunningham & Walsh, Inc. [Not LC]
- Coca-Cola Company
- Cleveland Electric Illuminating Company
- Campbell Soup Company
- Eastman Kodak Company
- Harris, John Benjamin, 1927-
- John W. Hartman Center for Sales, Advertising & Marketing History
- Jos. Schlitz Brewing Co.
- Leo Burnett Company
- Miles Laboratories
- New York University -- Faculty
- Pillsbury Company
- Ted Bates Advertising
- Virginia State University -- Faculty
- African Americans -- Case studies
- African Americans and mass media
- African Americans and mass media -- United States
- Advertising -- Research
- Advertising -- Research -- United States
- Advertising executives
- Advertising executives -- United States
- Advertising -- Brand name products
- Brand name products -- United States
- Minority business enterprises -- Government policy -- United States
- Marketing research -- United States
- Marketing research
- Minority business enterprises -- Virginia
- Minority consumers -- United States
- Radio advertising
- Television advertising
The John Benjamin Harris Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2005.
Processed by Stacy Lavin, March 2007
Encoded by Stacy Lavin and Richard Collier
Completed March 2007
Accession 2005-0101 is described in this finding aid.