DACS

hartys Inventory of the Stephen Harty papers, 1992-2001 and undated Processed by: Diana Poythress; machine-readable finding aid created by: Diana Poythress The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003872828

Machine-readable finding aid derived from XML authoring program. Date of source: March 2010Processed by Diana Poythress, March 2010; finding aid encoded by Diana Poythress, David M. Rubenstein Rare Book & Manuscript Library, Duke University, March 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the Stephen Harty papers, 1992-2001 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Harty, Stephen Stephen Harty papers, 1992-2001 and undated Material in English 1.2 Linear Feet Linear Feet 750 Items Items For current information on the location of these materials, please consult the Library's online catalog. Stephen Harty is an advertising executive who began his career at Ogilvy & Mather and later became North American Chairman of Bartle Bogle Hegarty agency. Harty co-founded Merkley Newman Harty advertising agency (later renamed Merkley+Partners), part of the Omnicom Group. The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertiesements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Stephen Harty papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Stephen Harty papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2007.

Processing Information

Processed by Diana Poythress, March 2010

Encoded by Diana Poythress, March 2010

Accession 2007-0103 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Chronology List 1952 Born, New Jersey 1973 BA, Williams College 1973-1978 Managed non-profit theater, New York, New York circa 1973 Municipal Labor Force Analyist, Office of Operations with Mayor Ed Koch, New York, New York circa 1978-1980 MA, Yale School of Management circa 1980-92 Account Manager, Ogilvy & Mather 1983 White House Fellow, Washington, D.C.; Special Assistant to William Webster, Director of FBI 1992 Co-founded Merkley Newman Harty with Parry Merkley and Jane Newman, in New York, N.Y. 1992-2001 Director of Client Services, Merkley Newman Harty 2006 Chairman, Bartle Bogle Hegarty, North America

Harty served as chairman of the Williams College and Yale SOM Alumni Funds; Board member for Williamstown Theatre Festival, The New Dramatists, and Photographers & Friends Against AIDS; and President of the Society of Alumni of Williams College.

Collection Overview

The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertisements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Harty, Stephen. Ogilvy & Mather. American Stock Exchange. Bankers Trust Company (New York, N.Y.) BellSouth Corporation. Forbes Inc. General Electric Company. Hanes Menswear, Inc. International Business Machines Corporation. International Wool Secretariat. Kashio Keisanki Kabushiki Kaisha. TDK Kabushiki Kaisha Time Life Medical. Volvic (France) WordPerfect Corporation. Advertising agencies. Advertising agencies--United States--History. Advertising executives. Advertising executives--United States. Marketing--United States. Photographs. Tear sheets. John W. Hartman Center for Sales, Advertising & Marketing History. General Files 1992-2001 and undated (3 boxes)

Includes notes on strategic plans, annual meetings, agency founding, articles featuring MHH, promotional booklets, clippings, photographs and proofs that chronicle the purpose, history, philosophy, and goals of MNH. Arranged alphabetically.

1Agency Day/follow up, 1993 Agency general meeting, 1994-2000 Agency launch Agency meeting, 1994 Agency Raison D'Etre 2Newspaper clippings, 1993-1995, 1999(2 folders) Offsite staff development meeting, Brodeur & Associates, 1994 Organizational charts Press [Proof, print advertisement for IBM, 1994: Removed to Oversize Materials, Box 4] Publications Foote, Cone & Belding Worldwide, undated Merkley Newman Harty, undated(3 folders) [Merkley Newman Harty, The first 100 days, 1993: Removed to Oversize Materials, Box 4] What we want to be when we grow up, undated 3Staff meeting, 1992 Strategic plan, 1998-2001(5 folders) Oversize Materials (1 box) 4IBM proof print advertisement, 1994 Publication, The first 100 days, 1993