Aleph Number:
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[Identification of item], William H. Helfand Collection of Advertising Postcards, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The William H. Helfand Collection of Advertising Postcards were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2001.
Processed by Richard Collier, August 2012
Encoded by Richard Collier, August 2012
Accession 2001-0084 is described in this finding aid.
Descriptive sources and standards used to create this inventory:
This finding aid is NCEAD compliant.
Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately.
Arranged by product or service type.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.