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Guide to the William H. Helfand Collection of Advertising Postcards, 1978-2000 and undated

Abstract

Collector and scholar of medical and pharmaceutical advertising, and advertising Go Cards.

Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Helfand, William H.
Title
William H. Helfand Collection of Advertising Postcards 1978-2000 and undated
Language of Material
English, French
Extent
1.0 Linear Feet, 534 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection contains primarily advertising postcards (500 items, 1999-2000), mainly for clothing, entertainment, and alcoholic beverages, but also promoting AIDS awareness, AIDS drugs, and safe sex. The collection includes 5 handmade AIDS awareness cards from Burkina Faso; advertising cards for phone sex lines, 1978-1992; and 5 papers by Helfand on medical and pharmaceutical advertising. A copy of M. Rickard's ENCYCLOPEDIA OF EPHEMERA was removed from the collection and cataloged separately.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Alcoholic beverages
Box 1
American Express
Box 1
Automobile
Box 1
Barnes & Noble
Box 1
Beauty products
Box 1
Books
Box 1
Business
Box 1
Chewing gum and candy
Box 1
Children
Box 1
Cigarettes
Box 1
Education
Box 1
Express Worldbrand
Box 1
Food and beverage
Box 1
Forbes
Box 1
Gyms and fitness
Box 1
Internet/Phone services
Box 1
Magazines
Box 1
Mens' fashion
Box 1
Miscellaneous
Box 1
Music
Box 1
MTV
Box 1
New York Times
Box 1
Nonprofit/Aid organizations
Box 1
Old Navy
Box 1
Politics
Box 1
Religion
Box 1
Shopping
Box 1
Silver Tab Levis
Box 1
Sportswear
Box 1
Technology/Electronics
Box 1
Teeth/Dental Care
Box 1
Television
Box 1
Watches
Box 1
Websites
Box 1
Women's fashion
Box 1
Amsterdam/Netherlands
Box 1
Brussels/Belgium
Box 1
Copenhagen/Denmark
Box 1
France
Box 1
Germany
Box 1
International miscellaneous
Box 1
Italy
Box 1
Spanish
Box 1
Travel miscellaneous
Box 1
Anti-drug abuse
Box 1
Cancer
Box 1
HIV/AIDS
Box 1
OnHealth.com
Box 1
Other
Box 1
Art
Box 1
Brooklyn Academy of Music
Box 1
Clubs/Night life
Box 1
Comedy
Box 1
Dance
Box 1
Gay/Lesbian
Box 1
Holiday
Box 1
Movies and film
Box 1
Museums
Box 1
Music
Box 1
Restaurants
Box 1
Sports
Box 1
Theater
Box 1
AIDS, Aidens l'Afrique, handmade cards from Burkina Faso
Box 2
HIV/AIDS
Box 2
Phone sex/Adult entertainment
Box 2
Clippings, 2000
Box 2
Learning from Medical Postcards, John Crellin and William Helfand, 1995
Box 2
The Pharmacy in Comic Postcards, W. Helfand and J. Crellin, 1981
Box 2
Pharmacy in History, John Crellin and William Helfand, 1983
Box 2
Vin Mariani, William Helfand, 1979
Box 2

Subject Headings

Preferred Citation

[Identification of item], William H. Helfand Collection of Advertising Postcards, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The William H. Helfand Collection of Advertising Postcards were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2001.

Processing Information

Processed by Richard Collier, August 2012

Encoded by Richard Collier, August 2012

Accession 2001-0084 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.