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Guide to the John F. Hogan Papers, 1928-1992 and undated, bulk 1949-1972

Abstract

John F. Hogan was a sales representative and manager for several transportation advertising companies, from the 1940s to the 1970s, responsible for placing advertisements in and on buses, subways, trains, and transit stations in the northeastern United States, particularly New York and Connecticut.

The John F. Hogan Papers span the years 1928-1992, with the bulk of the material dating from 1949 to 1972, and document Hogan's career as an executive in transportation advertising. The collection consists of photographs, contracts, poster samples, print publications and other printed material, and scrapbooks of transit advertising images, clippings, correspondence and memorabilia. Particularly represented in the collection is Hogan's work for the John H. Breck, Inc. hair-care company.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Hogan, John F.
Title
John F. Hogan papers, 1928-1992 and undated, bulk 1949-1972
Language of Material
English
Extent
10 Linear Feet, 7,250 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The John F. Hogan Papers span the years 1928-1992, with the bulk of the material dating from 1949 to 1972, and consist of photographs, contracts, printed materials, scrapbooks and images of transit station posters and car cards that document Hogan's career placing advertising within the bus, subway and rail systems in the northeastern United States, particularly in New York and Connecticut. Several agencies and client companies are represented in the collection, including the John H. Breck, Inc. hair-care company.

The Papers are organized into six series: Scrapbooks, Contracts, Printed Materials, John H. Breck Inc., Electric Bus Clocks and Photographs. The Scrapbooks Series contains scrapbooks, compiled by Hogan in 1992, which include correspondence, clippings, printed material, photographs, and narrative written by Hogan. The Contracts Series contains contracts for the placement of transportation advertising in the northeastern United States, primarily in New York and Connecticut. The Printed Materials Series includes books, booklets, magazines, house organs and trade journals related to the subject of transportation advertising, along with non-titled print items such as rate cards, articles, clippings, and promotional materials. The John H. Breck Inc. Series includes correspondence, printed materials, clippings, and contracts relating to transportation advertising for Breck hair care products, such as Breck shampoo. The Electric Bus Clocks Series includes correspondence, printed materials, and clippings related to transportation advertisements which featured electric clocks. Examples of the car card advertisements, posters and signs can be found in the Photographs Series,which includes many undated black and white car card reproductions, along with color photographs of exterior bus signs taken in Connecticut during the 1950s and 1960s.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Scrapbook originals are closed to researchers. Use copies are available in the collection.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Contains scrapbooks, compiled by Hogan in 1992, that include correspondence, clippings, printed material, photographs, and narratives written by Hogan. They are in roughly chronological order and follow Hogan's career in transportation advertising.

Original scrapbooks are closed to researchers. Please consult the use copies located in Box 2.

Volume 1, 1928-1992
Box 1
Volume 2, 1937-1955
Box 1
Volume 3, 1953-1957
Box 1
Volume 4, 1941, 1959-1977
Box 1
Volume 1, 1928-1992
Box 2
Volume 2, 1937-1955
Box 2
Volume 3, 1953-1957
Box 2
Volume 4, 1941, 1959-1977
Box 2

Contains contracts for the placement of transportation advertising in the northeastern United States, mostly New York and Connecticut. Some clippings and correspondence are attached to a few contracts. Photographs exist for some contracts. See cross-reference sheets for the location of photographs removed from contracts and placed in the Photographs Series. A few magazine advertisement proofs exist with contracts for California Prunes. In addition to the contracts executed by Hogan, the series also contains contracts executed by J.L. Tribble for Transit Advertisers Inc. prior to Hogan's employment with that company. Hogan used a variety of systems for the arrangement of contracts: chronological, location, and client/product category. Arranged alphabetically.

General, 1955-1957
Box 2
California Prunes, 1956-1957
Box 2
R.J. Reynolds, 1956-1957
Box 2
Correspondence relating to contracts, 1956-1957
Box 2
Sales records, 1946-1949
Box 2

Name changed to Philbin & Coine in 1953.

J.L. Tribble files, 1938, 1940-1951
(12 folders)
Box 2
Connecticut, 1951-1955
(5 folders)
Box 2
New York, 1949-1951
(3 folders)
Box 2
Station clocks, New Haven Railroad, 1949-1950
Box 2
Blank contracts, undated
Box 2
Chronological file, 1953-1955
(2 folders)
Box 2
Communication Channels Inc., 1973-1975
Box 2
Connecticut Milk, 1952-1970
Box 2
Grocery products, 1959-1972

Includes Almar Packing, Bertoli Olive Oil, Progresso Foods, Pure Maid Orange Juice, PJ Ritter Foods, Vita Food Products, Coca Cola, Dr. Pepper, Bon Core Wine.

Box 2
Hull Brewing, 1951-1972
Box 2
National Distillers, 1968-1972
Box 2
Pepsi-Cola, 1952-1972
Box 2
Political, 1952-1972
(2 folders)
Box 3
Roessler Packing, 1957-1972
Box 3
Scotches, 1960-1970

Includes Schenley, Cutty Sark, Clan MacGregor, Cluny, Black Bull.

Box 3
Seven-Up, 1959-1972
Box 3
Southern Connecticut Gas Co., 1959-1972
Box 3
Tassette, controversial, 1959-1960
Box 3
Torrington's mini bus, 1962, 1968
Box 3
Various multi-city advertising, 1958-1972

Includes American Driving School, Capital Cities Broadcasting (WTNH-TV Channel 8), City Trust Co., Connecticut Commercial Travelers, Connecticut National Bank, New Haven Business School, Putnam House Restaurant, Roto-Rooter Service, Southern New England Telephone, Speedwriting, State National Bank, WPLR-FM Radio.

Box 3
Bridgeport, 1958-1972
Box 3
Danbury, Derby, Norwalk, New Britain, Springfield, 1958-1970
Box 3
New Haven, 1947-1972
Box 3
Stamford, 1958-1972
Box 3
Waterbury, Torrington, 1959-1972
Box 3
Rates and data, 1953-1976
Box 3

Series is divided into two subseries: Publications; and Other Printed Materials. The Publications Subseries includes reports, manuals, trade journals and serial publications relating to the transit advertising industry. The Other Printed Materials Subseries includes clippings relating to labor disputes and strikes in the transit industry between 1955 and 1975 (Hudson Tubes, the Connecticut Railway and Lighting Co., and the Connecticut Company bus system). Also included are several car card advertisements for General Electric from the 1950s. Arranged alphabetically.

Large format items have been removed to Oversize Materials. A note so indicating has been inserted in the finding aid at the item's original location. Where an entire folder has been so removed, the folder title will appear in brackets to indicate its logical location within the finding aid.

$6 3/4 Billion Market and How You Can Sell It, 1950s

Publication of Hudson Tubes.

Box 3
Andy Awards '67, 1968
Box 3
BMT Advertiser, 1934 July-1935 Jan.

Publication of Brooklyn Manhattan Transit; continued by the CSC Advertiser.

Box 3
Canadian Media, Standard Rates and Data Service, 1953 Aug. 5
Box 3
CSC Advertiser, 1935 May-1937 Jan.

Publication of Collier Service Corporation; continues BMT Advertiser.

Box 3
Daily Except Sundays, 1938

Produced by Edward Streeter and illustrated by Gluyas Williams; published for Transit Advertisers Inc.

Box 3
Fame: A Journal for Advertisers, 1935 Feb.-1937 Dec.

House organ for the Interborough Rapid Transit.

Box 3
In N.Y. City, This is Outdoor Advertising, ca. 1977

Published by Douglas Leigh Transit Advertising.

Box 3
Interborough Rapid Transit Sales Manual, 1928
Box 3
The King Size Millions (Chicago), ca. 1965
Box 3
Lexicon of Terms Commonly Used in Transit Advertising, 1969
Box 3
National Association of Transportation Advertising (NATA), 1949-1951
Box 3
National Real Estate Investor, 1973 Sept.

Published by Communication Channels Inc.

Box 3
N.Y. Subway Advertising Circulation Analysis, 1947, 1953
Box 3
Plants, Sites, & Parks, 1974 Mar./Apr.

Published by Communication Channels Inc.

Box 3
Producing Low-Cost Results with Transportation Advertising, undated
Box 3
Reading and Riding and 'rithmetic, 1946
Box 3
Shopping Center World, 1974 May

Published by Communication Channels Inc.

Box 3
Some Questions and Answers About Advertising, ca. 1955

By Elon G. Borton.

Box 3
Standard Rates and Data Service, Transportation Advertising, 1952 Feb.-1977 May (Incomplete run)
Box 4
Study of Outside Transit Poster Exposure, 1959
Box 5
Successful Business, 1955 Sept.-1969 May (Not a complete run)
Box 5
Suggestions for the Advancement of Outdoor Advertising, 1962

Publication of American Association of Advertising Agencies (AAAA).

Box 5
Tide, 1950 May 19

Cover story on transportation advertising.

Box 5
Transit Advertising, 1970

By George T. Clarke; published by the Transit Advertising Association.

Box 5
Transit Advertising and the Bus of Tomorrow, 1963

Publication of American Transit Association.

Box 5
Transit Millions: Under-Million Markets Edition, 1964
Box 5
Transit Record, 1958

Publication of N.Y. City Transit Authority.

Box 5
Transportation Advertising, 1940-1948, 1950

By James Benton Lackey; published by Harvard Business School.

Box 5
U.S. Transit Advertising $ Volume, 1966
Box 5

Includes non-titled printed materials, such as rate cards, articles, clippings, and promotional materials, along with maps of bus, subway, and rail lines, posters, and car card advertisements. Arranged alphabetically.

Articles relating to transportation advertising, 1938-1968
Box 5
Bendix washers and Bulova watches, 1949

Miscellaneous printed materials including car card reproductions.

Box 5
Bus sign frames, 1949-1970

Materials relating to design and specifications. See Photographs Series for cross references.

Box 5
Bus sign production specifications, 1952-1977

Includes paint, paper and board samples.

Box 5
[Car card advertisements: removed to Oversize Materials]
Box 5
Clippings, 1955-1975

Mainly relate to labor disputes and strikes on the Hudson Tubes, the Connecticut Railway and Lighting Co. and the Connecticut Co. bus system.

Box 5
Connecticut Milk Producers Association, promotional materials, 1955-1964
Box 5
Frigidaire car card reproductions, 1949-1952

See Photographs Series for cross references.

Box 5
General Electric car card reproduction booklets, 1950-1954
Box 5
[Maps: removed to Oversize Materials]
Box 5
[Posters: removed to Oversize Materials]
Box 5
Promotional materials, 1953-1957 and undated

Includes materials for Alpo Dog Food, Handy's Brightwood Products, Old Taylor Bourbon, Progresso Foods, Calvert Whiskey, Pure Maid Orange Juice, California Prunes; see Photographs Series for cross references.

Box 5
Bauer & Meyer Inc. (CR&L Lines), 1940s
Box 5
Communication Channels Inc., 1973-1975

Includes Shopping Center World; National Real Estate Investor; Plants, Sites and Parks.

Box 5
Douglas Leigh Transit Advertising Inc., undated
Box 5
Hudson Tubes, 1920s or 1930s, 1956
Box 5
Mutual Transportation Advertising Inc., undated
Box 5
Red Arrow Lines, 1953
Box 5
Surface Transportation Advertising, Inc., 1945-1947
Box 5
Transit Advertisers, Inc., 1941-1950
Box 5
Transportation Displays Inc. (TDI), 1976
Box 5
Worcester Street Railway Company, 1948-1951
Box 5
Frank's Restaurant, Hartford, Conn., 1955
Box 5
Transportation Displays, Inc. (TDI) 1975
(2 folders)
Box 5
American Gas Association
Box 5
General Electric
Box 5
Goodall, Palm Beach Slacks
Box 5
Highpoint
Box 5
John H. Breck Inc.
Box 5
Lewyt Vacuum Cleaners
Box 5
Speedwriting School
Box 5
Trans American Airlines
Box 5
Winston Cigarettes
Box 5
Maps, 1936-1975
Box 5
Antique Exposition and Sale
Box 5
Home Expo
Box 5
Madison Square Garden Antique Show
Box 5
Motor Boat Show
Box 5
N.Y. Coliseum
Box 5

Correspondence, printed material, clippings and contracts relating to transportation advertising by John H. Breck Inc. See Oversize Materials within the Printed Materials Series for car card advertisements. See Photographs Series for cross references.

Breck Gold Box,, The Advertising Media We Use, 1955
Box 5
Dioramas, 1944-1953
Box 5
Mitchell, McCandless & Klaus (Cleveland), 1954-1955
Box 5
National coverage, 1951-1955
Box 5

Correspondence, printed materials, and clippings, related to transportation advertisements which featured electric clocks. Included is a booklet written for the manufacturer of the clocks which includes a personal history of John Hogan and a proposal for electric clock advertisements on the N.Y. City Subway System. See Photograph Series for cross references.

General, 1955-1959
Box 5

Photographs of transportation advertisements. Included are car card reproductions, which are undated black and white copies of car card advertisements arranged by product category. Also included are color photographs of exterior bus signs taken in Connecticut during the 1950s and 1960s. These are arranged in product categories and by location of sign on the bus. Negatives exist for these photos. A few black and white photographs exist featuring advertisements on the interior and exterior of buses and subways. Two sample booklets of bus signs compiled by Hogan include mostly color photographs, similar to the exterior bus sign photographs taken in Connecticut in the 1950s and 1960s. Also included in this series are photographs separated from other series. Cross reference sheets indicate the part of the collection from which the photos were removed.

Connecticut, 1960s
Box 6
Miscellaneous, 1960s
Box 6
Car card reproduction print information, undated
Box 6
Household
Box 6
RCA Victor
Box 6
Automobiles
Box 6
Bakeries/Bread
Box 6
Dairies
Box 6
Department stores
Box 6
Drug stores
Box 6
Fashions
Box 6
Financial
Box 6
Florists
Box 6
Fuel
Box 6
Furniture
Box 6
Gifts
Box 6
Hardware
Box 6
Jewelers
Box 6
Laundry/Cleaners
Box 6
Miscellaneous
Box 6
Morticians
Box 6
Opticians
Box 6
Photography
Box 6
Press/Radio
Box 6
Real estate
Box 6
Restaurants
Box 6
Telephone
Box 6
Travel
Box 6
Utilities
Box 6
Connecticut bus photos, black/white, 1951-1956
Box 6
Automobiles (new and used cars, dealers, mufflers, rental cars, tires)
Box 6
Banks (commercial, savings)
Box 6
Beer and whiskey
Box 6
Bus front signs
Box 6
Bus painted sides
Box 6
Bus rear signs
Box 6
Dairy and milk
Box 6
Media ( N.Y. Times, radio, television stations)
Box 6
National or regional advertisers
Box 6
Negatives
(3 folders)
Box 6
Pet food (Alpo, Calo dog and cat food)
Box 6
Political
Box 6
Soft drinks (Coca Cola, Pepsi Cola, No-Cal, RC, Seven-Up)
Box 6
Utilities (Bridgeport Gas; New Haven Gas)
Box 6
Hudson Tubes Inc., 1950s
Box 6
Interior bus photos, black/white, 1941-1942
Box 6

See cross reference sheets attached to photo for other items relating to the photographs.

Philbin & Coine, 1954-1972
Box 6
Printed materials relating to bus sign frames
Box 6
Transit advertisers, 1949-1952
Box 6
John H. Breck, Inc., 1954
Box 6
Printed materials, 1953-1962 and undated
Box 6

Historical Note

DateEvent(s)
1910 June 21Born in Manhattan, N.Y.
1928Graduated Oakwood (Preparatory) School, Poughkeepsie, N.Y.
1928-1936Held positions of office boy, clerk, charge of Records and Research, Assistant to Sales Manager, with the Collier Service Corporation (New York)
1936Graduated Fordham College, B.S. cum laude (night classes)
1936-1938Sales Representative, Collier Service Corporation
1938-1941Territorial salesman, H.J. Heinz Co., N.Y.
1941Sales Representative, Car Cards Inc., N. Y.
1941-1942Sales Representative, Surface Transportation Advertising, Inc., N.Y.
1942 July 11Married Ruth Irene Bertsehy (Divorced 1980)
1942-1946Army of the United States (A.U.S.)--Signal Corps Officer Candidate School, Ft. Monmouth, N. J. Promoted to 2nd Lt. 1943 Apr. 9. Served in the U.S. and Philippines. Discharged as Captain in 1946
1946-1948Sales Representative, Surface Transportation Advertising, Inc., N.Y.
1949-1951Exclusive Local Sales Manager, L.I.R.R. (Long Island Rail Road) Transit Advertisers, Inc.
1951-1953Sales Representative, Manager--Connecticut Territory, Transit Advertisers, Inc.
1953-1955Sales Representative, Manager Connecticut Territory, Philbin & Coine, N.Y.
1951-1955Member, Advertising Club of Hartford, Conn.
1956-1957Sales Representative, Hudson Tubes Advertising Corp.
1958Account Executive, Savings and Loan Publications, Columbus, Ohio
1959-1972Sales Representative, National Sales Manager, Philbin & Coine, N.Y.
1973-1975Account Executive, Communications Channels Inc. Publications, N.Y.
1976Sales Representative, Transportation Displays Inc., N.Y.
1977 Jan.-Apr.Sales Representative, Philbin & Coine, N.Y.
1977 May-Aug.Account Executive, Douglas Leigh Transit Advertising, N.Y.

Throughout his career, Hogan represented local advertising agencies such as Cronin Avertising, Bergin and Nolan, etc. He also sold printing, an essential component of transit advertising.

Subject Headings

Related Material

Related materials may be found in the Bates Worldwide Inc. Records and the Outdoor Advertising Association of America Archives.

Preferred Citation

[Identification of item], John F. Hogan Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The John F. Hogan Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1995.

Processing Information

Processed by Chris Armstrong, Phoebe Evans, July 1997

Encoded by Chris Armstrong, Richard Collier

Completed August 2006

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.