Guide to the John F. Hogan Papers, 1928-1992 and undated, bulk 1949-1972
John F. Hogan was a sales representative and manager for several transportation advertising companies, from the 1940s to the 1970s, responsible for placing advertisements in and on buses, subways, trains, and transit stations in the northeastern United States, particularly New York and Connecticut. The John F. Hogan Papers span the years 1928-1992, with the bulk of the material dating from 1949 to 1972, and document Hogan's career as an executive in transportation advertising. The collection consists of photographs, contracts, poster samples, print publications and other printed material, and scrapbooks of transit advertising images, clippings, correspondence and memorabilia. Particularly represented in the collection is Hogan's work for the John H. Breck, Inc. hair-care company.
- Collection Number
- John F. Hogan papers
- 1928-1992 and undated bulk 1949-1972
- Hogan, John F.
- 10 Linear Feet, 7,250 Items
- David M. Rubenstein Rare Book & Manuscript Library
- Material in English
The John F. Hogan Papers span the years 1928-1992, with the bulk of the material dating from 1949 to 1972, and consist of photographs, contracts, printed materials, scrapbooks and images of transit station posters and car cards that document Hogan's career placing advertising within the bus, subway and rail systems in the northeastern United States, particularly in New York and Connecticut. Several agencies and client companies are represented in the collection, including the John H. Breck, Inc. hair-care company.
The Papers are organized into six series: Scrapbooks, Contracts, Printed Materials, John H. Breck Inc., Electric Bus Clocks and Photographs. The Scrapbooks Series contains scrapbooks, compiled by Hogan in 1992, which include correspondence, clippings, printed material, photographs, and narrative written by Hogan. The Contracts Series contains contracts for the placement of transportation advertising in the northeastern United States, primarily in New York and Connecticut. The Printed Materials Series includes books, booklets, magazines, house organs and trade journals related to the subject of transportation advertising, along with non-titled print items such as rate cards, articles, clippings, and promotional materials. The John H. Breck Inc. Series includes correspondence, printed materials, clippings, and contracts relating to transportation advertising for Breck hair care products, such as Breck shampoo. The Electric Bus Clocks Series includes correspondence, printed materials, and clippings related to transportation advertisements which featured electric clocks. Examples of the car card advertisements, posters and signs can be found in the Photographs Series,which includes many undated black and white car card reproductions, along with color photographs of exterior bus signs taken in Connecticut during the 1950s and 1960s.
Access to the Collection
Collection is restricted.
Scrapbook originals are closed to researchers. Use copies are available in the collection.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use & Permissions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], John F. Hogan Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University
Contains scrapbooks, compiled by Hogan in 1992, that include correspondence, clippings, printed material, photographs, and narratives written by Hogan. They are in roughly chronological order and follow Hogan's career in transportation advertising.
Original scrapbooks are closed to researchers. Please consult the use copies located in Box 2.
Contains contracts for the placement of transportation advertising in the northeastern United States, mostly New York and Connecticut. Some clippings and correspondence are attached to a few contracts. Photographs exist for some contracts. See cross-reference sheets for the location of photographs removed from contracts and placed in the Photographs Series. A few magazine advertisement proofs exist with contracts for California Prunes. In addition to the contracts executed by Hogan, the series also contains contracts executed by J.L. Tribble for Transit Advertisers Inc. prior to Hogan's employment with that company. Hogan used a variety of systems for the arrangement of contracts: chronological, location, and client/product category. Arranged alphabetically.
Includes Almar Packing, Bertoli Olive Oil, Progresso Foods, Pure Maid Orange Juice, PJ Ritter Foods, Vita Food Products, Coca Cola, Dr. Pepper, Bon Core Wine.
Includes American Driving School, Capital Cities Broadcasting (WTNH-TV Channel 8), City Trust Co., Connecticut Commercial Travelers, Connecticut National Bank, New Haven Business School, Putnam House Restaurant, Roto-Rooter Service, Southern New England Telephone, Speedwriting, State National Bank, WPLR-FM Radio.
Series is divided into two subseries: Publications; and Other Printed Materials. The Publications Subseries includes reports, manuals, trade journals and serial publications relating to the transit advertising industry. The Other Printed Materials Subseries includes clippings relating to labor disputes and strikes in the transit industry between 1955 and 1975 (Hudson Tubes, the Connecticut Railway and Lighting Co., and the Connecticut Company bus system). Also included are several car card advertisements for General Electric from the 1950s. Arranged alphabetically.
Large format items have been removed to Oversize Materials. A note so indicating has been inserted in the finding aid at the item's original location. Where an entire folder has been so removed, the folder title will appear in brackets to indicate its logical location within the finding aid.
Publication of Brooklyn Manhattan Transit; continued by the CSC Advertiser.
Publication of Collier Service Corporation; continues BMT Advertiser.
Produced by Edward Streeter and illustrated by Gluyas Williams; published for Transit Advertisers Inc.
House organ for the Interborough Rapid Transit.
Published by Douglas Leigh Transit Advertising.
Publication of American Association of Advertising Agencies (AAAA).
By George T. Clarke; published by the Transit Advertising Association.
Publication of American Transit Association.
By James Benton Lackey; published by Harvard Business School.
Includes non-titled printed materials, such as rate cards, articles, clippings, and promotional materials, along with maps of bus, subway, and rail lines, posters, and car card advertisements. Arranged alphabetically.
Miscellaneous printed materials including car card reproductions.
Materials relating to design and specifications. See Photographs Series for cross references.
Mainly relate to labor disputes and strikes on the Hudson Tubes, the Connecticut Railway and Lighting Co. and the Connecticut Co. bus system.
Includes materials for Alpo Dog Food, Handy's Brightwood Products, Old Taylor Bourbon, Progresso Foods, Calvert Whiskey, Pure Maid Orange Juice, California Prunes; see Photographs Series for cross references.
Includes Shopping Center World; National Real Estate Investor; Plants, Sites and Parks.
Correspondence, printed material, clippings and contracts relating to transportation advertising by John H. Breck Inc. See Oversize Materials within the Printed Materials Series for car card advertisements. See Photographs Series for cross references.
Correspondence, printed materials, and clippings, related to transportation advertisements which featured electric clocks. Included is a booklet written for the manufacturer of the clocks which includes a personal history of John Hogan and a proposal for electric clock advertisements on the N.Y. City Subway System. See Photograph Series for cross references.
Photographs of transportation advertisements. Included are car card reproductions, which are undated black and white copies of car card advertisements arranged by product category. Also included are color photographs of exterior bus signs taken in Connecticut during the 1950s and 1960s. These are arranged in product categories and by location of sign on the bus. Negatives exist for these photos. A few black and white photographs exist featuring advertisements on the interior and exterior of buses and subways. Two sample booklets of bus signs compiled by Hogan include mostly color photographs, similar to the exterior bus sign photographs taken in Connecticut in the 1950s and 1960s. Also included in this series are photographs separated from other series. Cross reference sheets indicate the part of the collection from which the photos were removed.
See cross reference sheets attached to photo for other items relating to the photographs.
|1910 June 21||
Born in Manhattan, N.Y.
Graduated Oakwood (Preparatory) School, Poughkeepsie, N.Y.
Held positions of office boy, clerk, charge of Records and Research, Assistant to Sales Manager, with the Collier Service Corporation (New York)
Graduated Fordham College, B.S. cum laude (night classes)
Sales Representative, Collier Service Corporation
Territorial salesman, H.J. Heinz Co., N.Y.
Sales Representative, Car Cards Inc., N. Y.
Sales Representative, Surface Transportation Advertising, Inc., N.Y.
|1942 July 11||
Married Ruth Irene Bertsehy (Divorced 1980)
Army of the United States (A.U.S.)--Signal Corps Officer Candidate School, Ft. Monmouth, N. J. Promoted to 2nd Lt. 1943 Apr. 9. Served in the U.S. and Philippines. Discharged as Captain in 1946
Sales Representative, Surface Transportation Advertising, Inc., N.Y.
Exclusive Local Sales Manager, L.I.R.R. (Long Island Rail Road) Transit Advertisers, Inc.
Sales Representative, Manager--Connecticut Territory, Transit Advertisers, Inc.
Sales Representative, Manager Connecticut Territory, Philbin & Coine, N.Y.
Member, Advertising Club of Hartford, Conn.
Sales Representative, Hudson Tubes Advertising Corp.
Account Executive, Savings and Loan Publications, Columbus, Ohio
Sales Representative, National Sales Manager, Philbin & Coine, N.Y.
Account Executive, Communications Channels Inc. Publications, N.Y.
Sales Representative, Transportation Displays Inc., N.Y.
Sales Representative, Philbin & Coine, N.Y.
Account Executive, Douglas Leigh Transit Advertising, N.Y.
Throughout his career, Hogan represented local advertising agencies such as Cronin Avertising, Bergin and Nolan, etc. He also sold printing, an essential component of transit advertising.
Related materials may be found in the Bates Worldwide Inc. Records and the Outdoor Advertising Association of America Archives.
Click to find related materials at Duke University Libraries.
- Hogan, John F.
- Hogan, John F.
- John H. Breck, Inc.
- John W. Hartman Center for Sales, Advertising & Marketing History
The John F. Hogan Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1995.
Processed by Chris Armstrong, Phoebe Evans, July 1997
Encoded by Chris Armstrong, Richard Collier
Completed August 2006