DACS

holteclarence Guide to the Clarence Holte advertising portfolio, 1944 and undated Processed by: Alice Poffinberger; machine-readable finding aid created by: Noah Huffman David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 004265065

Machine-readable finding aid derived from MARC record via DukeMARC2EAD.xslDate of source: July 2010Processed by Alice Poffinberger, July 2010; Finding Aid encoded by Noah Huffman, David M. Rubenstein Rare Book & Manuscript Library, Duke University, July 2010 Description is in English Finding aid was prepared using DACS and local Style Guide Guide to the Clarence Holte advertising portfolio, 1944 and undated David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University Holte, Clarence L., 1909-1993. Clarence Holte advertising portfolio, 1944 and undated Materials in English 6 items (1 lin. ft.) For current information on the location of these materials, please consult the Library's online catalog. Resident of Harlem, N.Y., advertising executive, and bibliofile. Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and THIS WEEK MAGAZINE, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

Collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], in the Clarence Holte advertising portfolio, 1944 and undated, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Purchase, 2009

Processing Information

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, July 2010

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note

Clarence Holte, was a resident of Harlem, N.Y., an advertising executive with Batten, Barton, Durstine and Osbourne, Ind., and a bibliofile. He specialized in marketing to African Americans.

Collection Overview

Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and This Week Magazine, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected.

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Subject Headings

These and related materials may be found under the following headings in online catalogs.

Advertising executives--United States. Advertising, Newspaper--United States. African American consumers. African American newspapers. African American periodicals. African American press--History. African Americans--Economic conditions--20th century. African Americans in advertising. Target marketing--United States. Holte, Clarence L., 1909-1993. John W. Hartman Center for Sales, Advertising & Marketing History. Lever Brothers Company. Related Material Clarence L. Holte papers, 1947-2003. New York Public Library, Manuscripts, Archives, and Rare Books Division Contents of Collection Clarence Holte advertising portfolio, 1947 and undated (1 box) 1Portfolio, 1947 and undated