Menu

Guide to the Clarence Holte advertising portfolio, 1944 and undated

Abstract

Resident of Harlem, N.Y., advertising executive, and bibliofile.

Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and THIS WEEK MAGAZINE, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
Holte, Clarence L., 1909-1993.
Title
Clarence Holte advertising portfolio 1944 and undated
Language of Materials
English
Extent
1 linear feet
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and This Week Magazine, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected.

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Historical Note

Clarence Holte, was a resident of Harlem, N.Y., an advertising executive with Batten, Barton, Durstine and Osbourne, Ind., and a bibliofile. He specialized in marketing to African Americans.

Subject Headings

Related Material

  • Clarence L. Holte papers, 1947-2003. (New York Public Library, Manuscripts, Archives, and Rare Books Division)

Preferred Citation

[Identification of item], in the Clarence Holte advertising portfolio, 1944 and undated, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

Purchase, 2009

Processing Information

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, July 2010

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.