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Guide to the Clarence Holte advertising portfolio, 1944 and undated

Summary

Resident of Harlem, N.Y., advertising executive, and bibliofile. Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and THIS WEEK MAGAZINE, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection Details

Collection Number
RL.00569
Title
Clarence Holte advertising portfolio
Date
1944 and undated
Creator
Holte, Clarence L., 1909-1993
Extent
1 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Materials in English

Collection Overview

Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and This Week Magazine, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected.

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

More Biographical / Historical Info

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More copyright and citation information

How to Cite

[Identification of item], in the Clarence Holte advertising portfolio, 1944 and undated, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Contents of the Collection

Historical Note

Clarence Holte, was a resident of Harlem, N.Y., an advertising executive with Batten, Barton, Durstine and Osbourne, Ind., and a bibliofile. He specialized in marketing to African Americans.

Related Material

  • Clarence L. Holte papers, 1947-2003. (New York Public Library, Manuscripts, Archives, and Rare Books Division)


Click to find related materials at Duke University Libraries.

Provenance

Purchase, 2009

Processing Information

Processed by: Alice Poffinberger, July 2010

Encoded by: Noah Huffman, July 2010