jefferydiamond Preliminary Inventory of the Jeffery Collection of Diamond Promotional Materials, 1939-1998, bulk 1974-1998 Processed by: Lisa Stark; machine-readable finding aid created by: Walt Evans

(C) 2002 Duke University. All Rights Reserved.

This finding aid is NCEAD compliant.

Aleph Number: 002878452

 Machine-readable finding aid derived from automated markup system. Date of source: September 12, 2000 Processed by Lisa Stark September 12, 2000; Finding Aid encoded by Walt Evans, David M. Rubenstein Rare Book & Manuscript Library, Duke University, May 24, 2001 Description is in English. 12-31-2005 PUBLIC "-//David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::Jeffery Collection of Diamond Promotional Materials)//EN" "jeffery.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. November 4, 2002 Electronic finding aid edited and updated by Cat Saleeby to conform to current Rubenstein Library practices and formats as found in the ENCODING MANUAL FOR EAD 1.0 Version 1. Collection re-processed. Preliminary Inventory of the Jeffery Collection of Diamond Promotional Materials, 1939-1998, bulk 1974-1998 David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

(C) 2002 Duke University. All Rights Reserved.

 Descriptive Summary Jeffery Collection of Diamond Promotional Materials, 1939-1998, bulk 1974-1998 Jeffery, Robert K. 459 Items 4.5 Linear Feet David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

This collection is restricted.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], Jeffery Collection of Diamond Promotional Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The Jeffery Collection of Diamond Promotional Materials was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2000.

 Processing Information

Processed by Lisa Stark

Completed September 12, 2000

Encoded by Walt Evans

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

 Biographical Note

Jeffery is a longtime administrator and lecturer in retail sales, administration, and the manufacturing of jewelry.

 Collection Overview

Collection documents the artwork and printed promotional materials Robert K. Jeffery commissioned, used, or referenced in diamond advertising. Most items are the output of the advertising agency N. W. Ayer and Son, Inc., often featuring De Beers diamonds and outdoor advertising promotions. Other items are more general to the diamond marketing industry, including marketing statistics, and gemology periodicals. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Jeffery, Robert K. N.W. Ayer and Son De Beers Consolidated Mines. Advertising--History. Advertising, Outdoor. Diamonds. Precious stones. Jewelry--United States--History--20th century. Jewelry trade. Market surveys. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Accession #2000-0328 1 Printed Materials DeBeers Diamond Promotion Guide DeBeers commissioned art DeBeers Annual Reports, 1983-1987 50 Years of DeBeers Ads DeBeers Ads - foreign (slides) DeBeers Carat Club DeBeers Promotional Materials Ayer Glossary of Advertising and Related Terms, 1977 Ayer: Information for employees Gems and Gemology, 1990-1998 Marketing workshop binder The Market for Diamond Jewelry, United States, 1982 Diamond Promotion Guide Article on advertising from National Jeweler, 1986 June 1 1988 Red Book, The Market for Diamond Jewelry, United States 1988 Blue Book, The Market for Diamond Jewelry, United States Misc. diamond promotional materials Robert K. Jeffery Resumé 2 Videotapes (VHS)

The videotapes are closed for 15 years from date of creation.

In addition, Technical Services needs to format use copies of video tapes before use.

 Rock video, An International Affair, 2 spots Training program: The Diamond Engagement Ring Training programs with booklet Diamonds for Men,1987 Diamond Product Knowledge, 1988 NW Ayer, Field Force Conference Tape Ayer Field Force Conference Tape Revised, 1990 (2 tapes) Diamond Rules From Rules to Riches Power of Love, 1990 DPS Videos (2 tapes) Large Stone Ring, 1988 Diamond Masters Speeches NW Ayer, Spring '89 Ayer 1990 Dealer Version, Commercial Reel Adamas K - The Wizard of Opportunity Beauty of Diamonds, videotape (Beta) Promotional Materials (matches, playing cards) 3 Album of DeBeers advertisments, 1939-1990s 1 Printed artwork and diamond promotional posters