Menu

Guide to the Jeffery Collection of Diamond Promotional Materials, 1939-1998, bulk 1974-1998

Collection Overview

Collection documents the artwork and printed promotional materials Robert K. Jeffery commissioned, used, or referenced in diamond advertising. Most items are the output of the advertising agency N. W. Ayer and Son, Inc., often featuring De Beers diamonds and outdoor advertising promotions. Other items are more general to the diamond marketing industry, including marketing statistics, and gemology periodicals. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Title
Jeffery Collection of Diamond Promotional Materials 1939-1998, bulk 1974-1998
Creator
Jeffery, Robert K.
Extent
about 459 items, 4.5 Linear Feet
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

This collection is open for research.

However, original audiovisual materials are closed until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

DeBeers Diamond Promotion Guide
Box 1
DeBeers commissioned art
Box 1
DeBeers Annual Reports, 1983-1987
Box 1
50 Years of DeBeers Ads
Box 1
DeBeers Ads - foreign (slides)
Box 1
DeBeers Carat Club
Box 1
DeBeers Promotional Materials
Box 1
Ayer Glossary of Advertising and Related Terms, 1977
Box 1
Ayer: Information for employees
Box 1
Gems and Gemology, 1990-1998
Box 1
Marketing workshop binder
Box 1
The Market for Diamond Jewelry, United States, 1982
Box 1
Diamond Promotion Guide
Box 1
Article on advertising from National Jeweler, 1986 June 1
Box 1
1988 Red Book, The Market for Diamond Jewelry, United States
Box 1
1988 Blue Book, The Market for Diamond Jewelry, United States
Box 1
Misc. diamond promotional materials
Box 1
Robert K. Jeffery Resumé
Box 1

In addition, Technical Services needs to format use copies of video tapes before use.

The videotapes are closed for 15 years from date of creation.

Rock video, An International Affair, 2 spots
Box 2
Training program: The Diamond Engagement Ring
Box 2
Diamonds for Men,1987
Box 2
Diamond Product Knowledge, 1988
Box 2
NW Ayer, Field Force Conference Tape
Box 2
Ayer Field Force Conference Tape Revised, 1990
(2 tapes)
Box 2
Diamond Rules
Box 2
From Rules to Riches
Box 2
Power of Love, 1990
Box 2
DPS Videos
(2 tapes)
Box 2
Large Stone Ring, 1988
Box 2
Diamond Masters Speeches
Box 2
NW Ayer, Spring '89
Box 2
Ayer 1990 Dealer Version, Commercial Reel
Box 2
Adamas K - The Wizard of Opportunity
Box 2
Beauty of Diamonds, videotape (Beta)
Box 2
Promotional Materials (matches, playing cards)
Box 2
Album of DeBeers advertisments, 1939-1990s
Box 3
Printed artwork and diamond promotional posters
Oversize Folder 1

Historical Note

Jeffery is a longtime administrator and lecturer in retail sales, administration, and the manufacturing of jewelry.

Subject Headings

Preferred Citation

[Identification of item], Jeffery Collection of Diamond Promotional Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Jeffery Collection of Diamond Promotional Materials was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 2000.

Processing Information

Processed by Lisa Stark

Completed September 12, 2000

Encoded by Walt Evans

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.