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Guide to the Kensinger Jones Papers, 1934-2001 and undated

Abstract

Advertising executive, 1950s-1980s.

The collection documents Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual (including videocassettes) materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit, in Australia, and in Singapore is also represented. Major clients and campaigns documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile.

Descriptive Summary

Title
Kensinger Jones papers 1934-2001 and undated
Creator
Jones, Kensinger, 1919-
Extent
37 Linear Feet , 22,500 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Collection Overview

The Kensinger Jones Papers, 1934-2001, document Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit in the United States, in Australia, and in Singapore is also represented. Major clients documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile.

The Advertising Agencies Series,the largest, includes memoranda and correspondence related to the executive management of each agency and Jones's role in organizing and directing the creative activities of the agency or advertising team. Materials from Jones's work at the Leo Burnett Company consist primarily of office memoranda and weekly progress reports for radio and television commercials for clients such as: Mars, Incorporated; Kellogg Company; and the Green Giant Company. In Southeast Asia, Jones served as Regional Creative Director for Leo Burnett offices in Sydney, Singapore, Kuala Lumpur, Hong Kong and Bangkok. Materials include correspondence, speeches for creative seminars, and scripts for two films for the Singapore Tourist Promotion Board. Jones worked mainly with clients in the automotive industry, specifically Chevrolet at the Campbell-Ewald Company and Oldsmobile at D.P. Brother Company (as well as at Leo Burnett). Materials about General Motors relate to the potential of television specials for corporate advertising to promote the GM "Mark of Excellence" and the corporation's responsiveness to environmental and safety issues in the late sixties and seventies. Closely related to the Advertising Agencies Series, the Correspondence and Memoranda Seriesconsists of carbons of outgoing correspondence from Jones, filed in chronological order with some memoranda.

Nearly a third of the collection pertains to Jones's tenure from 1982-1995 as Lecturer in the Department of Advertising, the School of Communication Arts at Michigan State University. The Michigan State University (MSU) Seriesincludes correspondence with colleagues and students, materials from academic conferences and MSU's Visiting Advertising Professional program, as well as copies of "Impact," the alumni newsletter for the Advertising Department. Of particular note are materials related to China and Taiwan in 1988 and 1990. The Course Materials Subseriesdetails his advanced courses in creative advertising. In order to create a realistic, professional experience for the students, Jones assigned group projects that required students to create advertising campaigns or marketing strategies for national or state clients, local businesses, and university departments, including Archway Cookies, Oldsmobile, McDonalds, American Tourister, the Muskegon County Museum, and several MSU facilities and departments. The projects were presented to the class and evaluated not only by the client and Professor Jones, but also by the other students.

Throughout his life, Jones considered himself primarily to be a writer, and the Writings and Speeches Seriesreflects Jones's lifelong writing efforts. The series includes a wide variety of professional, personal, and unpublished writing: advertising presentations, speeches, articles, advertising seminars, scripts for radio programs and plays, poetry, an unpublished novel, and an autobiography. The Speeches Subseriesand Published Articles Subseriesdocument his creativity in advertising and his contributions to the industry as well as to local schools and organizations. Material in the Personal Series demonstrates his activities with professional and civic organizations; in addition this series contains personal correspondence and materials about the life and career of Leo Burnett.

Much of Jones's creative work in advertising was produced for the broadcast media, especially the early days of television advertising in the 1950s and 1960s. The Audiovisual Materials Seriesincludes film and sound materials that document television advertising and Jones's creative contributions to the professional education of his advertising colleagues. Because several of his most successful films about advertising or creativity originated as speeches with slides, these materials are particularly rich in conjunction with related materials in the Writings and Speeches Series.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

The "Course Materials" subseries of the Michigan State Series is closed to researchers pending review by the collector. Original audiovisual materials are closed to researchers until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Arranged in subseries for each agency where Jones worked; subseries appear chronologically by the date that Jones first worked at each agency. This series consists primarily of office memoranda, correspondence, scripts for advertising presentations to clients, scripts for television or radio commercials, newspaper and magazine articles, and a few photographs. An Information Folder found in the inventory drawer at the Rare Book, Manuscript, and Special Collections Library contains additional biographical data and a description of Jones's positions with each agency. See individual subseries for more specific arrangement notes.

Arranged by three chronological time periods, when Jones held different positions with the agency in Chicago and South East Asia. Within each time period, the folders are arranged alphabetically.

Broadcast Continuities, various clients, 1954-1957
Box 1
Color TV memoranda, 1954-1955
Box 1
Finally Somebody Has to Get Out an Ad, Burnett speech, 1955 Oct. 13
Box 1
Job Application and Work Samples, 1952-1955
Box 1
Leo Burnett Company. Archive materials, 1955-1956, 1968, 1989
(3 folders)
Box 1
Lest We Forget-A Television History ... 1931-1952. Script (not produced) re the Democratic Party, 1952
Box 1
Memoranda, miscellaneous, 1955-1957
Box 1
Office Memoranda from Leo Burnett or R.N. Heath, 1953-1957
(2 folders)
Box 1
Pick Yourself a Problem, campaign for the American Heritage Foundation. Ad proofs (16x22), 1968
Box 1
Scripts, storyboards, and memos, re clients: Kellogg, Commonwealth Edison, Procter and Gamble, and Mars, 1954-1957
Box 1
A Study of Attitudes Toward Chrysler Corporation and its Cars, 1962 July
Box 2
Weekly reports, Group 2, 1954-1955
Box 2
"Articles worth saving--client and competitive," including memos and notes, 1965-1972
Box 2
Chicago Better Business Bureau, 1971-1973 and undated
Box 2
Correspondence, miscellaneous, 1970-1973
Box 2
[Creative Department] Memos: :30s vs :60s and 11 golden rules for :30's
Box 2
Creative Quality Control at Burnett: An In-Depth Appraisal, [ca. 1969]
Box 2
D.P. Brother and Company, Detroit [renamed Leo Burnett Company of Michigan in 1971]. Operating Procedures, 1971-1972
Box 2
Drug Abuse: Conference on Communication and Drug Abuse by the National Association for the Prevention of Addiction to Narcotics and J. Walter Thompson Company, 1972 Nov.-Dec.
Box 2
Federal Trade Commission, 1971-1973
Box 3
Florida Citrus Commission, 1971
(2 folders)
Box 3
General Motors Corporation, 1971-1972
(3 folders)
Box 3
Legal Substantiation, 1971-1972
Box 3
Management memoranda, 1971-1972
Box 3
New Business: United States Travel Service, 1973
Box 4
Oldsmobile-Creative Group F-1, 1971-1972
Box 4
Dealer Point of Sale material, 1970-1972
Box 4
Ninety Eight: Quite a Substantial Car, 1971
Box 4
Planning, 1970-1971
Box 4
Pollution, 1969-1972
Box 4
Presentations, 1971
Box 4
Safety and ecology, 1971
Box 4
Statements of Advertising Objectives and 1972 Strategies, 1970-1971
Box 4
Exhibits and Scripts, 1972
(2 folders)
Box 5
Forecast re the 1980 marketplace for automotive advertising, 1971-1972
Box 5
Memoranda, scripts, and presentations to GM, 1972
Box 5
Omega (X-car), correspondence and memos about development and marketing, 1971-1972
Box 5
Planning: office memoranda and correspondence, 1972
Box 5
Press Releases and Photographs, 1972-1973
(2 folders)
Box 6
Statements of Advertising Objectives and 1973 Strategies, 1972
(2 folders)
Box 6
Timetable/meetings, 1972
Box 6
Pillsbury, 1972
Box 6
Producers and suppliers for media advertising correspondence, 1970-1972
Box 6
Product Group Assignments, October 16, 1972
Box 6
Activities in other Cities, 1970-1972
Box 6
Advertising Campaigns, 1971-1973
Box 6
Correspondence and proposals for setting up the PSCCC, 1971
Box 7
Correspondence and memos on PSCCC activities on venereal disease and pedestrian safety, 1972
Box 7
Information folder, 1971-1972
Box 7
Operations Committee, Agendas and Meeting Reports, 1971-1973,
(2 folders)
Box 7
Resignation from Leo Burnett Company, USA; memoranda and correspondence, 1970-1973
Box 7
Truth in Advertising: correspondence on symposium at the University of Toronto, 1972 Nov.-Dec.
Box 7
Williams, Lowell: correspondence requesting position at Leo Burnett, Feb. 7 1973, 1963-1964, 1973
Box 7
Year-end report to Burnett People and related materials, 1970-1972
Box 7
The Advertisers Association, Singapore. Speeches, 1974, 1976
(3 folders)
Box 8
Advertising Code of Ethics, 1973 and undated
Box 8
ASEAN [Association of South East Asian Nations] Presentation Report, 1976
(2 folders)
Box 8
Australian Dairy Board, 1973
Box 8
Bangkok regional office, 1973-1974
Box 8
Brisbane regional office, 1973-1974
Box 8
Business and Health Insurance, 1974
Box 8
Business Correspondence: re employment in Southeast Asia, 1973-1974
Box 8
Business Correspondence: re income tax return, Republic of Singapore, and personal financial assets, 1977
Box 8
Business expenses and travel schedules to regional offices, 1973-1974
Box 8
[Consultant to Leo Burnett, (South East Asia)] 1975-1976
(folders 1-2 of 4)
Box 8
[Consultant to Leo Burnett, (South East Asia)] 1975-1976
(folders 3-4 of 4)
Box 9
Creative Seminars, Kuala Lumpur, speeches: The Minstrel Principle and Some Advertising that Works, 1974-1975
Box 9
Creative Seminar, Singapore. Leo Burnett's Creative Beliefs, March 26-27, 1975
Box 9
[Credentials Booklet]-"Leo Burnett Pty. Limited," May, 1972
Box 9
[Credentials Booklet]-"Leo Burnett, International-Bangkok," 1973?
Box 9
General Motors Corporation (South East Asia), 1973-1974
Box 9
Guild Marketing Company Pty. Limited - "A Commentary . . ." April 6, 1973
Box 9
Hardboards Australia Ltd, 1973-1974
Box 9
Hong Kong regional office, 1973
Box 9
Jardine, Matheson, and Co. Ltd., 1974
Box 9
Kuala Lumpur (Malaysia) regional office, 1973
(2 folders)
Box 9
Levi, scripts for commercials, 1973
Box 9
Leo Burnett Company correspondence, 1973-1977
(Folder 1 of 5)
Box 9
Leo Burnett Company correspondence, 1973-1977
(Folders 2-5 of 5)
Box 10
Leo Burnett Company newsletters: Leo Burnett World News, and News From Around the World 1971-1977
Box 10
Leo Burnett Company newsletters: Leo Burnett USA News, 1972-1973
Box 10
London office. Hixon, Carl, correspondence and exhibits, 1973
Box 10
London office. Correspondence, 1973-1974
Box 10
London office. List of commercials for Nestle presentation, May 6, 1976
Box 10
MAS (Malaysia Air System) 1977-1978 Campaign, Nov, 1976
Box 10
New Business: General New Business Presentation re the four I's of advertising, 1974?
Box 10
Personal correspondence, 1973-1974
(3 folders)
Box 10
Personnel, correspondence and memoranda, 1973-1975
Box 11
Publications on South East Asia, 1975-1977
Box 11
Qantas Airways Limited. Brief and analysis, [ca. 1970s]
Box 11
Qantas Airways Limited. Advertising Presentation, Australian Region, March 26, 1973
Box 11
Regional Creative Director - Correspondence, 1973-1975
(5 folders)
Box 11
Rice Marketing Board for the State of New South Wales. Media plan and budget, Jul-Aug, 1973
Box 12
Rothmans International. Kuala Lumpur (Malaysia) regional office, 1973
Box 12
Singapore Convention Bureau, Creative and Media Recommendations, fiscal 1975-76, 1974
Box 12
Singapore regional office: Correspondence and copies of Singapore Travel News, 1973-1974
Box 12
Singapore regional office: Correspondence and materials related to advertising in Singapore and S.E Asia, 1974-1975
Box 12
Singapore regional office: Correspondence with J. Flynn of Tokyo regional office, re conflicts with the Singapore Tourist Promotion Board account and with the marketing films, April-May, 1975
Box 12
Consultant trip, 1976 Sept.-Nov.
Box 12
Creative and Media Recommendations . . . 1974 Feb.
(2 folders)
Box 12
Background materials and scripts for Singapore: A Child of my Own, 1974 Jun. 24 and Singapore Speaks, undated, 1973-1975
Box 12
Correspondence, re revisions, production, and comments; (includes script for Singapore-Child of My Own), 1974-1975
Box 13
Correspondence and notes for two film projects: Where the World Comes Together and A Child of My Own, 1974-1975
Box 13
Where the World Comes Together: Singapore, Convention City. Production notes and scripts, 1974-1975
Box 13
Marketing, Sales, Advertising for Fiscal 1976-77, 1975 Oct. 21
Box 13
Presentation, re marketing and advertising, 1975 (aboard boat, Rasa Sayang)
Box 13
-- Travel Agent - Manual, 1975: Welcome to Singapore handbook 1975; Singapore Weekly Guide, March 1975, 1974-1975
Box 13
-- Convention City, Singapore: Where the World Comes Together 1974 and earlier edition Singapore: Convention Center of the East 1971, 1971, 1974
Box 13
South Pacific Advertising, Fiscal 1977-1978, 1976 Oct.
Box 14
Sydney office. Creative Procedures, 1973-1974
(2 folders)
Box 14
Sydney office. General, 1973-1974(including schedule for visit by P. Schaff, President Leo Burnett Company, Chicago, March, 1974)
Box 14
Tasmania, undated
Box 14
Waltons Limited, 1973-1974
Box 14
Miscellaneous: "The Corporate Image in the New Age and Mergers: A Time for Re-appraisal," study by Leo Burnett and Company, speech, and related correspondence, 1967, 1971, and undated
Box 14

Arranged alphabetically by major subject categories that correspond to Jones's work as Creative Director and Executive Vice-President. Major accounts include Chevrolet, General Motors, Florida Citrus Commission, and other new business prospects. Many of the files pertain to the operation and reorganization of the Creative Department as well as the management of the agency, when Jones served on the Executive Committee. Several Chevrolet film commercials won awards at notable advertising competitions. The papers also reflect Jones's focus on professional development -- coordinating seminars within the agency, writing articles, and presenting workshops with state, regional, and national advertising organizations. One effort resulted in the "Creativity" film, later renamed the "Horse and the Fiddle." Another, "Whatever Happened to Mrs. Momiyama," related the role of advertising in a free economy and the resurgence of the Japanese economy after WWII. Both a filmstrip and a film version were distributed by the American Association of Advertising Agencies (AAAA) to high schools and colleges. See also the Audiovisual Materials Series.

The Adman (Thought Leader Version), 1962
Box 15
Four brochures (incl. one by Leo Burnett), 1961-1963
Box 15
Whatever Happened to Mrs. Momiyama: correspondence and materials on converting film into an educational filmstrip, 1963-1966
Box 15
Ad Making and Communication, 1960-1966 and undated
(2 folders)
Box 15
Advertising Industry, 1961-1967
(Folder 1 of 2)
Box 15
Advertising Industry, 1961-1967
(Folder 2 of 2)
Box 16
Automobile and Automobile Industry, 1962
Box 16
Management, 1961-1966 and undated
Box 16
Radio and Television, 1961-1966
Box 16
[Untitled] by Leo Rosten, The University of Chicago Magazine [1962]
Box 16
American TV Commercials Festival and Forum; correspondence; newsletters, 1960
Box 16
Cannes Film Festival, 1959
Box 16
Boeing: Presentation, 1964 Jan. 24
Box 16
Ad Committee Review, 1962
Box 16
1961 model year - Invisible Car Commercial, Magic Ride; correspondence; script, 1959-1960
Box 16
1963-66 model years: Youth Market, memos; speeches; report of 1962 Male College Student Survey, 1963-1964
Box 16
1967 model year: An Evaluation of Four Major Advertising Media as Used by the GM Automotive Divisions and Their Competition [undated]
Box 17
1967 model year: Market-by Market Campaign - Research, 1966-1967
Box 17
1968 model year - "Talk to Creative Staff, February 10, 1967;" re new General Sales Manager for Chevrolet
Box 17
Photographs, ca. 1960
Box 17
Delco Project 66 Presentation
Box 17
Detroit Edison Presentation, 1964 May 12
Box 17
Firestone presentations, 1963, 1967
(2 folders)
Box 17
Presentation, 1961 Oct. 11
Box 17
Presentation, 1962 Aug. 2
Box 17
Presentation, 1962 Sept. 14
Box 17
Presentation, 1963 Mar. 25
Box 17
Presentations, 1963: Jun. 22, Aug. 9, Sept. 4
Box 17
Presentation, 1964 Jul. 9
Box 17
Presentation, 1965 Sept. 1
Box 17
Presentation, 1965 Oct. 18-20
Box 18
Presentation, 1965 Dec. 8
Box 18
Publicity re termination of account, 1966
Box 18
Presentation, 1966 Mar. 2
(3 folders)
Box 18
Presentation, 1962 Sept. 19
Box 18
Presentation, 1963 Apr. 18
Box 18
Folger Coffee Western Division; Presentation to Procter and Gamble, 1965 Sept. 2
Box 19
Corporate advertising correspondence, memos, and scripts, 1962-1963
Box 19
Corporate advertising memos and correspondence, 1965 Jan. - Sept.
Box 19
Corporate image: Memos; correspondence re television advertising for GM as an institution March - Sept., 1959
Box 19
Corporate image: Proposal by NBC to CECO for GM sponsorship of television program specials, 1959
Box 19
Sales Manager Presentation Jun. 3; General Motors Overseas Operations conference, Detroit, 1966
Box 19
Sale Managers Presentation Sept. 22; Opel Dealers, New York, 1966
Box 19
Working Agreement for advertising services with Euclid Division, 1966
Box 19
Advertising proposals for "Informational Campaign" 1960-1961
Box 19
Corporate Image: articles and pamphlets, 1958-1959
Box 19
Corporate Image: correspondence and memoranda, 1958-1960
Box 19
Danny Kaye TV Special, October 30, 1960, sponsored by GM, 1960-1961
(2 folders)
Box 20
Exploratory: correspondence and memos re institutional advertising, 1958-1960
Box 20
General Motors corporate Promotion Philosophy and Television Recommendations, 1959
Box 20
GM Spectacular television special featuring musicals by Lerner and Lowe; memos; correspondence, 1959
Box 20
GM Styling Center Project: Production of color slide film for speech by W.L. Mitchell at GM Conference at Greenbrier, W. Va.; correspondence, 1959
Box 20
Miscellaneous, including letter describing The General Motors Communications Program, 1962
Box 20
Motorama: articles, 1957-1958
Box 20
Motorama: correspondence and scripts for advertising film and stage shows, 1958-1959
Box 20
Television Programming, 1965
Box 20
Television Special: An Evening of Excellence memo and proposal, 1967
Box 20
TV Commercial Recall Study, 1960
Box 20
TV Presentation, 1959-1960
Box 20
TV Programming: scripts; memos; correspondence, 1958-1960
Box 21
Used car campaign on theme of "reliability" and speech on reliability by S. E. Skinner, GM, 1960-1961 and undated
Box 21
World's Fair Project - correspondence; memos about the GM exhibit at the 1964 World's Fair in New York, 1961
Box 21
Marathon Oil Company: Guarantee speech for presentation, 1964 Dec. 2; speeches, creative drafts, and research reports, 1963-1964
Box 21
Meadow Gold: presentation to Beatrice Foods, 1964 Apr. 8 and May 14
Box 21
Print Advertising Association: Board of Directors Meeting, Chicago, 1967
Box 21
Print Advertising Association: correspondence and memos, 1963-1964
Box 21
Print Advertising Association: correspondence and report of meeting with leaders of the Print Advertising Association, Chicago, 1967 Sept. 15
Box 21
Rockwell-Standard Corp.: Book re Colonel Rockwell 1963-1964
(4 folders)
Box 21
Corporate Advertising Booklets by Newsweek; correspondence re corporate image, [ca. 1959]
Box 22
Address announcing resignation from Campbell-Ewald Co., 1967 Nov. 27
Box 22
Ads to keep, 1960-1966
(3 folders)
Box 22
Awards, 1959, 1961-1966
Box 22
Booklet: I Wish Somebody Had Told Me That The Day I Started, ca. June, 1965
Box 22
College Recruitment Presentation for Northwestern University, 1965
Box 22
Don't Scramble Eggheads: correspondence, speech, and flip chart, 1964 Jul. 30
Box 22
Memorandum, 1967
Box 22
Memos, script, and drafts of March 5 conference, including the printed booklet, The Most Important intersection in American Business, 1965
Box 22
Notes and scripts of Feb. 8 conference; summary of March 20 conference, 1962
Box 23
Notes and script of Oct. 8 conference re A Comparative Look at DDB, Ogilvy, and CE [Campbell-Ewald] advertising, 1963
Box 23
Conferences: Another Important Intersection at Campbell-Ewald, based on the AAAA Connection at the Greenbrier, 1965
Box 23
Conferences: Summaries, 1963-1964
Box 23
Coordination with Account Management, 1963
Box 23
Coordination with Account Management, 1964
Box 23
Coordination with Account Group, esp. for the Burroughs Corp. and National Bank of Detroit ads, correspondence and memos, 1965
Box 23
Copy and Art Talk brochure, 1958-1965
Box 23
Creative Fellowships, 1967
Box 23
Creative Philosophy - The Four I's Booklet, summarizing the Campbell-Ewald Co. approach for new business prospects, 1963
Box 23
Creative-Research Clambake I, [n.d]
Box 23
Creative Seminar (Campbell-Ewald Co.) - Program draft and scripts of sessions; memos and correspondence, including detailed evaluations, 1966 Dec. 1-2
Box 23
An American in Paris: Introduction to storyboard for Chevrolet [1959 model] and copy of Cannes certificate for First Prize in Live Action Category, 1959
Box 23
Expo 1967, 1967
Box 23
The Horse and The Fiddle or the Creativity Film: background information, correspondence, drafts, and notes on use of film, 1958-1969,
(Folders 1-3 of 7)
Box 23
The Horse and The Fiddle or the Creativity Film: background information, correspondence, drafts, and notes on use of film, 1958-1969,
(Folders 4-7 of 7)
Box 24
The Importance of Being Interesting, 1963-1967
(3 folders)
Box 24
Magic Ride, 1960-1961
Box 24
Merchandizing correspondence, 1966-1968
Box 24
Reorganization including appointment of Jones as creative Director and Executive Vice President, 1960-1961 and undated
Box 24
Reorganization, 1961, 1964-1966 and undated
Box 24
Reorganization - Final memos and charts 1966 Jan.-Apr.
Box 24
Report to Stockholders re goals and accomplishments of the Creative Department, 1966 Nov. 8
Box 24
Salary Information including some organizational charts, 1964-1967
Box 25
Seminars, Workshops, Conferences: reports from various meetings, 1961-1966
Box 25
Staff and Department Heads memos, 1967
Box 25
A Study of the Campbell-Ewald Creative Department, June 26, 1967, 1967
(2 folders)
Box 25
Summary of "Fourth Communications Conference of the Art Directors Club of New York, Symbology, 1959, Apr. 1-2
Box 25
Vice Presidency Recommendations, 1960-1967
Box 25
Videotape Reports, memos, correspondence re using videotape for television commercials, 1958-1959
Box 25
Detroit Riots - Memos by Jones re role of Campbell-Ewald Co. after riots Jun. 27-30, memos by Fenton Ludtke, re: public relations for the New Detroit Committee, 1967
Box 25
Ideas: memos on advertising for Chevrolet; Federal Department stores; and use of nature and landscape in place of billboards, 1967
Box 26
By-Laws of Campbell-Ewald Co., as of Nov. 3; and resolution of appreciation of H. G. Little, 1966
Box 26
Campbell-Ewald Creed, 1961
Box 26
Campbell-Ewald Stock Ownership Policies, 1963-1967
Box 26
Creative Philosophy - Memos among the Executive Committee re changes to policies for the Creative Department, esp., in response to recent resignations, 1966
Box 26
Executive Committee Minutes, 1966 Jan. - Dec.
Box 26
Executive Committee Minutes, 1967
Box 26
Executive Reorganization - Reports and Memos, 1964-1966
Box 26
Management Correspondence, 1967
Box 26
Management Review Subcommittee Reports and memos June, 1967
Box 26
Memos and correspondence between Jones and Campbell-Ewald Co. executives, 1961-1966
Box 26
Operating Committee, Confidence Bulletin Digest, nos. 1-3, Nov. 64 - May 65, 1964-1965
Box 27
Personnel structure of Campbell-Ewald Co. and divisions, 1967
Box 27
Policy-Finance Committee minutes, 1966 Jan. - May
Box 27
Press release re appointment of Tom Adams as President of Campbell-Ewald, Feb. 11, 1958
Box 27
Reorganization of Campbell-Ewald Co. vis-a-vis the retirement of Lawrence R. Nelson, 1967
Box 27
Reorganization including 1961 Jun. 20 memo summarizing Jones's first years as Creative Director, 1960-1964
Box 27
Report by Arthur Kirn, consultant re executive reorganization and personnel management, [Sept. 25, 1967] and earlier articles, 1959, 1964, 1967
Box 27
Reports on Agency Compensation by E. A. Shirmer, 1965
Box 27
Statement of Policy for the Campbell-Ewald Company, 1960
Box 27
Michigan State University - Presentation to Journalism students, East Lansing, 1963, Feb. 27-28
Box 27
Biographies of writers and clients' executive officers, 1966-1969
Box 27
Birthday tribute with artwork imitating Time magazine, 1963
Box 27
Federal Trade Commission: Jones's presentation on automotive commercials on television, 1965 Aug.
Box 27
Admiral Corporation Presentation, 1966 Dec. 15
Box 28
Business Development Planning memos, 1960-1961
Box 28
Business Development Planning Report and exhibits for Analysis of New Business Planning, 1962, Apr. 24
Box 28
Business Development Planning, 1963-1964
Box 28
Hiram Walker, 1965
Box 28
Miscellaneous Contracts, 1964-1965
Box 28
Miscellaneous Contracts, 1966
Box 28
Miscellaneous Contracts, 1966-1967
Box 28
Miscellaneous Contracts, 1968-1970
Box 28
Montgomery Ward and Co., 1965
Box 28
New Business Policy - esp. at Campbell-Ewald Co. divisional offices in Chicago, New York, etc., memos, 1961-1967
Box 28
New Business Development, 1965
Box 28
Pipe of the Month Club, 1964
Box 28
Appointments to Creative Director postions at Campbell-Ewald Co., 1957, 1960
Box 28
Appointment to Executive Vice-President and Creative Director for Chevrolet, 1966
Box 29
Little Wonder Presentation for Bud Schirmer Retirement Party, 1966, Mar. 24
Box 29
Miscellaneous correspondence, 1958-1959
Box 29
Photographs of Campbell-Ewald Co. individuals, who worked on commercial receiving award for Best Commercial, American Film Festival at the Adcraft Club of Detroit, 1960, Oct. 21
Box 29
Resignation of Jones from Campbell-Ewald Co.: addresses, clippings, and correspondence, 1967 Nov. - Dec.
(2 folders)
Box 29
Willard Hanes Retirement Party Los Angeles, California, 1966, Jan. 25-28
Box 29

Arranged alphabetically by subject, the series documents Jones's work as Creative Director and Executive Vice President of the agency and his work on the Oldsmobile account. DPB became a subsidiary of Leo Burnett Company, Chicago, in 1967 and was renamed Leo Burnett Company of Michigan in 1971. In January, 1971, Jones moved to Leo Burnett Company headquarters in Chicago, continuing to direct the creative activity for all Oldsmobile advertising. See also Leo Burnett Company subseries, 1971-1972, for material related to Oldsmobile advertising and to interoffice coordination between Chicago and Detroit.

AAAA [American Association of Advertising Agencies] Annual Meeting - Memo summarizing some sessions; letter Leo Burnett to Jones, 1968 May 9
Box 29
Appointment to D. P. Brother and Co. Senior V.P. and Creative Director Correspondence and news clippings, 1967-1968
Box 29
Appointment to Board of Directors - Correspondence, press release, news clippings, 1969
Box 29
Correspondence - change of address re Jones move from Detroit to Chicago, 1970
Box 29
Credentials Booklet - describing agency after merger with Leo Burnett Company, 1967
Box 29
Creative Department - Articles, 1968-1969
Box 29
How to be Creative in Chicago - Booklet with farewell comments when Jones moved from Detroit to Chicago, 1970, Dec.
Box 30
Creative Presentation to Leo Burnett Company re Oldsmobile advertising, including Status report - non Oldsmobile Accounts, 1969
Box 30
Memoranda and correspondence re speech by Leo Burnett, Believability in Advertising and the Inherent Drama of the Product: includes magazine advertisements, 1969, Sept. 8
Box 30
Office memoranda and correspondence from Leo Burnett and officials in Chicago, 1962, 1968-1970
(2 folders)
Box 30
Personal correspondence with colleagues at Burnett, 1966-1970
Box 30
Report to Leo Burnett Board of Directors about D. P. Brother Co. Detroit for Jan. - Sept., 1968
Box 30
Talk to Burnett staff upon joining D. P. Brother, 1968, Jan. 5
Box 30
Year-End Luncheon, 1968-1969
(2 folders)
Box 30
Air Pollution Story - 1968report and newspaper articles, for public relations focus, 1968-1970
Box 30
Corporate Ideas - correspondence and memoranda, 1970
Box 30
General Motors Corporate Project, 1970-1971
Box 30
Institutional: Ideas from Previous Years, 1970, 1967-1968
Box 30
H. Salt, Esq. TV and Radio Presentation material including TV script for Man with a Mission 1969
Box 30
Correspondence, 1968-1970
Box 31
1969 Model Year - Brochure (with Ken Jones creative input), 1968-1969
Box 31
Marketing Plan Book, 1968-1969 Apr. 1: 1972, 1991
(2 folders)
Box 31
Print Materials: Engineering Report, Advance Ordering Information and Rally 350 - Olds Dealers' Winter Quarter Impact Program - Part Two, 1969-1970
Box 31
Announcement; presentation, creative exhibits, 1970 Apr. 10
Box 31
Copy, 1970
Box 31
Correspondence, memoranda, reports, 1969-1970
(Folders 1-2 of 3)
Box 31
Correspondence, memoranda, reports, 1969-1970
(Folder 3 of 3)
Box 32
Marketing Plan Book, 1970 Apr. 10
(2 folders)
Box 32
Product Information, 1970
Box 32
Re: moving Olds account from Detroit to Chicago; copies of Detroit material given to Joe Greeley, 1970-1971
Box 32
Move Detroit to Chicago: Past-Present-Future: personnel and procedures for the Oldsmobile account, 1971-1972
Box 32

Arranged alphabetically by subject, this subseries documents Jones's part-time consulting work and includes correspondence, memos, brochures, and scripts for several projects. Of particular note are the Ford Marketing Institute seminars on advertising and marketing presented to car dealers, often at the annual National Automotive Dealers Association meetings. Included are the transcripts of interviews with several successful car dealers, which were used in the 1980 seminars. See also the Audiovisual Materials Seriesfor film versions of the seminars.

Bernard, Wells, and Loving, Detroit, accounting firm, 1979
(2 folders)
Box 33
Community National Bank, Pontiac, Mich., 1978-1979
(4 folders)
Box 33
Correspondence from Ford dealers, re advertising seminar, 1978, Mar.
Box 33
Retail Advertising/Promotion Seminar. Instructor's Script, 1978, Jun.
(2 folders)
Box 33
Retail Advertising/Promotion Seminar: Interviews with Auto Dealers, 1979
Box 33
Retail Advertising/Promotion Seminar Presentation. Script, Dec. 1979
(2 folders)
Box 34
Herrud's Thorn Apple Valley Meats. Advertising and Promotion Plan and correspondence, 1978
Box 34
Metropolitan Detroit Chevrolet Dealers. Presentation script for new business, 1977 Jun.
Box 34
Michigan's Upper Peninsula - Official Travel Guide, ca. 1979-1980
Box 34
NADA National Convention. Script for Seminar, Mirror, Mirror on the Wall, 1980 Feb.
Box 34
A Creative Approach to our Creative Client/Prospect Presentation, 1978-1979
Box 34
Notes and ads. On Advertising Oneself and State of the Art, undated
Box 34
Presentation script. [Refers to six characteristics of a good advertising agency based on a speech by Chinese businessman, Jack Chau] [ca. 1977]
Box 34
Presentation script, Wilding Dimension, 1978-1979
Box 34
Presentation script, Wilding Resultful Campaigns, [1978-1979]
Box 34
Republic Automotive Parts. Scripts for creative presentations, 1978-1982
Box 34
Tennent, Richard: agreement and report, 1978
Box 34
Working Agreements, Client/Agency, 1978
Box 34

Arranged alphabetically by subject, this subseries includes agency newsletters, memoranda and correspondence related to Jones's evaluation of the creative activities of the newly merged company and print ads for various clients. As Creative Director, Jones worked part time through 1982 and as a consultant thereafter.

Communications Accountability, marketing brochure, 1985-1986
Box 35
Creative Supervisor Postion: memos, correspondence, and notes 1982-1983
Box 35
Gibson Appliance Company, 1982
(2 folders)
Box 35
Kellogg Company. 1982
Box 35
Marketing Mirror,"agency newsletter, 1982-1987
Box 35
New Business Presentation, 1982 Nov.
Box 35
Reflections: From the Beaten Path, booklet by Peter Horst, re five years as Creative Director
Box 35
Remarks Presented by Kensinger Jones, Agency Meeting, 1982 Jun. 14
Box 35
Traffic System and Purchasing Procedure, 1981
Box 35
Various advertisements for different clients, ca. 1980-1983
Box 35
Various clients. Memos, ca. 1980-1983
Box 35

Arranged chronologically, this series consists of carbons of outgoing business and personal correspondence, and office memoranda related to the advertising campaigns of the several agencies. Additional correspondence, from 1964 to 1974, occurs in the Advertising Agencies Series. From 1982 to 1995, professional correspondence and memoranda are located in the Michigan State University Series. Miscellaneous personal correspondence appears in the Personal Series.

Campbell-Ewald Company, 1964 Jan. - 1965 Aug.
(5 folders)
Box 36
Campbell-Ewald Company, 1965 Sept.- 1967 Jul.
(7 folders)
Box 37
Campbell-Ewald Company, 1967 Aug.- 1967 Dec.
(1 folder)
Box 38
D.P. Brother and Company, 1968 Jan. - 1969 Jul.
(3 folders)
Box 38
D.P. Brother and Company, 1969 Aug. - 1970 Dec.
(3 folders)
Box 39
Leo Burnett Company, 1971 Jan. - 1971 Dec.
(3 folders)
Box 39
Leo Burnett Company, 1972 Jan. - 1972 Dec.
(6 folders)
Box 40
Leo Burnett Company, 1973 Jan. - 1973 Mar.
(1 folder)
Box 41
Leo Burnett Company Pty. Limited, Sydney, 1973 Apr. - 1974 Apr.
(3 folders)
Box 41
Leo Burnett Pte. Limited, Singapore, 1974 May - 1974 Aug.
(1 folder)
Box 41

Divided into two subseries, Subject Files and Course Materials, this series pertains to Jones's teaching activities, while he was a Lecturer in the Department of Advertising, in the School of Communication Arts, at Michigan State University in East Lansing, Mich.. (Material describing the curriculum or memos about Mr. Jones's teaching schedule are part of the Subject Files Subseries.)

Arranged alphabetically, theSubject Files Subseries consists of correspondence, primarily with students, conference papers, articles, newsletters, and departmental memoranda. Of particular note are the materials related to China. In 1988, Jones and his wife traveled throughout China with a U.S. Exchange program related to the advertising profession. In 1989, Jones conducted a weeklong seminar for advertising professionals in Taiwan and a similar seminar in East Lansing for visitors from Taiwan.

AAF (American Advertising Federation) National Student Advertising Competition, 1985
Box 42
Adcraft Foundation Scholarship Grants, 1991
Box 42
AEJMC (Association for Education in Journalism and Mass Communication) Conference, 1987
(2 folders)
Box 42
AEJMC-Correspondence re conference papers, 1987-1989
Box 42
Alumni Service Award-Nomination of Donald Keaton, Archway Cookies, Inc., 1987
Box 42
Archway Cookies, 1986-1989
(3 folders)
Box 42
Articles about advertising, 1960-1987
Box 42
Articles about advertising, 1992-1994
Box 42
ATandT seminar, 1985 Oct. 5
Box 42
Backley, Vincent J. Jr.- Silver Medalist speech, Ad Club of Cincinnati, 1986
Box 42
Cable Advertising: New Ways to New Business by M. Block, T. Baldwin and K. Jones, 1986
Box 42
China: Correspondence, 1988, 1990
Box 42
China: Proposal for exchange with Peoples University of China, 1989
Box 42
College of Arts and Sciences, Celebrity Lecture Series, 1993-1994
Box 42
College of Arts and Sciences, Dean's Community Council, 1993
Box 42
Correspondence, miscellaneous, 1983-1988 and undated
Box 42
The Creative Curriculum, Memo re creative advertising courses, 1985 Aug. 21
Box 42
Creative Strategy and Execution-Adv 317, Coordination proposal, 1985-1986
Box 42
Creativity: correspondence and articles, 1966-1992 and undated
Box 42
Annual review of professional activities, 1985-1987
Box 43
Another Kind of Partnership, [undated]
Box 43
Appointment and Reappointment Forms, 1983, 1989-1995
Box 43
Bachelor of Arts in Advertising, 1985 Feb. 1
Box 43
Course outlines of other courses, 1976-1987 and undated
Box 43
Jim Gilmore and faculty position correspondence, 1987 Apr.
Box 43
Job Correspondence, Jan-May 1989
Box 43
Memos, minutes, miscellaneous notes, 1983-1988, 1991-1993, 1996-1997 and undated
Box 43
Request for a new course, 1985
Box 43
Salary negotiations, 1992, 1995 and undated
Box 43
Teaching proposals, 1982, 1986
Box 43
United Way campaign, 1987
Box 43
Development Fund (College of Communication Arts and Sciences), 1987
Box 43
Guest lectures on writing and advertising, 1988-1989, 1992-1994
Box 43
Impact: Articles and correspondence for 1994 issue, 1993-1995
Box 43
Impact: Correspondence, speech, and print material, 1990-1995
Box 43
Impact: Draft of article about Jones in The Fifties by D. Halberstam, 1993
Box 43
Impact: Issues, 1991-1994
Box 43
Kellogg's Mueslix commercial, re permission to use, 1988
Box 43
Kensinger and Alice Jones Endowed Visiting Advertising Professional Program, 1990-1991
Box 43
The Leavey Award for Excellence in Private Enterprise Education, Freedom Foundation, 1983-1985,
(Folder 1 of 2)
Box 43
The Leavey Award for Excellence in Private Enterprise Education, Freedom Foundation, 1983-1985,
(Folder 2 of 2)
Box 44
Leo Burnett Creative Development Fund, 1985
Box 44
Leo Burnett (USA) Company, correspondence re teaching materials and placement of MSU students, 1985, 1989
Box 44
Job-seeking materials for students, 1983-1991
Box 44
Journal of Advertising, Rebuilding Bridges-Guest Editorial, and What Happened to the Bridge? 1989
Box 44
Medill School of Journalism, Northwestern University, Creative Seminar, 1987
Box 44
MIPA (Michigan Interscholastic Press Association) 1988-1989, 1992-1994
(2 folders)
Box 44
NAMA Awards Programs, scripts, 1986-1987
Box 44
National Agri-Marketing Association, MSU Student Chapter, Jan. 23,1985
Box 44
On teaching and Advertising, in response to column Envy on Campus by B. Lauterborn, UNC-Chapel Hill [NC] undated
Box 44
Poem on retirement
Box 44
Professionals and Professors: A Study of Executive Career Changing in Advertising Education, report by Sandra Moriarty, 1986-1987
Box 44
Programs, Packards and Pinnacles article by Jones for The Adcrafter, undated
Box 44
Rooney, William, guest lecturer, correspondence and articles, 1985-1986
Box 44
To Teach the Unteachable Star, National Advertising Agency Network, Chicago, IL, 1983 Oct. 6
Box 44
Teaching: One Way to Avoid Retirement, Kiwanis, Kalamazoo, Mich., 1984 Feb. 6
Box 44
Golden Age, Birmingham Graduate Students-MSU, 1985 Mar. 2
Box 44
Archway Cookies, 1985 Sept. 20
Box 44
Can You Teach Creativity? Marketing and Advertising Round Table (of Southwest Michigan), 18, 1986
Box 44
Managing for Creativity, Seminar for Pistachios, Pour House and Piccadilly Inn, three businesses in Lansing, Mich., 1986 Nov. 10
Box 44
Looking Both Ways at Once, Adcraft meeting, Detroit, 1987 Mar. 18
Box 44
Replicate Reality, AEJMC Convention, San Antonio, TX, 1987 Aug. 1-4
Box 45
The Case for Consanguinity, [1990]
Box 45
What Recession? Dalhousie University, Halifax, Nova Scotia, 1992 Jan. 17
Box 45
Integration, Interactivity, Infomercials: The Return of the Three Magi? American Advertising Federation, District II, Atlantic City, NJ, 1994 Jan. 8
Box 45
Who Thought That Up? MSU advertising students, East Lansing, Mich., 1995
Box 45
History on Radio, (Outline of speech) Barry County Historical Society, 1995 Sept. 21
Box 45
History on Radio, Vermontville (Mich.) Historical Society, 1996 May 23
Box 45
An Adventure in Education: Twelve Days Teaching in Four Chinese Cities, [undated]
Box 45
Student business cards, undated
Box 45
Student correspondence, 1983-1988
(6 folders)
Box 45
Student correspondence, 1989-1994 and undated
(4 folders)
Box 46
Caseglia, Kim, 1988-1989
Box 46
Coppola, Steve, 1984-1993
Box 46
Daykin, Bob, 1986
Box 46
Deni, Lisa, 1985-1986
Box 46
Grossman, Lisa, 1988
Box 46
Hodari, Ajili, 1990
Box 46
Lynch, Kevin, 1988-1996
Box 46
Matthew, Zach, 1988-1989
Box 46
Park, Joni, 1985
Box 46
Parker, Pam, 1986-1987
Box 46
Pung, Tanny, 1986
Box 46
Reif, Brandon, 1994-1995
Box 46
Sinsabaugh, Ginger, 1992
Box 46
Swan, Jon, 1983-1984
Box 46
Videan, Joe, 1984-1991
Box 47
Waugh, Susan (Beltari), 1986-1992
Box 47
Wicks, Jan (LeBlanc), ca. 1985
Box 47
Zywicki, Ron, 1990-1991
Box 47
Student Internship at Paul Deur Creative Group, Grand Rapids, Mich., 1988
Box 47
Successful advertising, including a memo by Leo Burnett, 1950s, 1980s
Box 47
Taiwan-East Lansing Seminar, Relevant Innovation, a seven day seminar, 1989-1990
(4 folders)
Box 47
A Two-Track Promotion and Tenure System: Fact or Fantasy? by Don E. Schultz, Medill School of Journalism, Northwestern University, March, 1987
Box 47
U.S.-China Exchange, 1985-1989
(3 folders)
Box 47
VAP (Visiting Advertising Professional)-Anthony (Tony) L. Antin, 1987 May
(2 folders)
Box 48
VAP-Bruce Bendinger, 1988 May
Box 48
VAP-Don Tennant, 1991 May
Box 48

Arranged chronologically by academic quarter and by course, the Course Materials Subseries pertains primarily to two advanced courses: Advertising 417-"Advanced Creative Strategy and Execution" and Advertising 441-"TV-Radio Advertising." For most courses, Jones taught over fifty students, divided into two sections. Other courses include: Advertising 317-"Creative Strategy and Execution" and after 1989-1990, Advertising 492-"Advanced Copywriting." For each course, a "Course Materials" folder typically includes a syllabus, a midterm and final exam, and for the later years, a coursepak of readings.

Subsequent course folders pertain to student projects and are titled with the name and location of the particular advertising client or product assigned for the course. Materials typically include: 1) background information on the client or product; 2) student reports often with creative illustrations and sample advertising; 3) evaluations of the group presentations by the client, by Jones, and by the other students; and 4) peer evaluations of individual contributions to the group. During some courses, students produced video or audio tapes. On occasion, selected student projects were presented at state or regional competitions. (A folder at the beginning of this subseries contains chronological and alphabetical listings of the student project assignments.)

Restrictions on Access: Subseries is closed pending review by collector.

Student Creative Projects, 1982-1987
Box 48
Adv 441 - TV-Radio Advertising: Course materials
Box 48
Adv 441 - Lecture notes
Box 48
Adv 441 - Guest Speakers
Box 48
Adv 441 - Student Essays on Four Guest Speakers
Box 48
Adv 441 - Say Yes to Michigan - Michigan Dept. of Commerce
Box 48
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 49
Adv 441 - TV Radio Advertising: Course materials
Box 49
Adv 417 and 441 - Oldsmobile, Firenza - Leo Burnett-GM Intercollegiate Marketing Competition
(3 folders)
Box 49
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 49
Adv 417 - Diet Squirt
Box 49
Adv 441 - TV-Radio Advertising: Course materials
Box 49
Adv 441 - Archway Cookies
Box 49
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 49
Adv 417 - Kellogg Nutrigrain
Box 49
Adv 441 - TV-Radio Advertising: Course materials
Box 49
Adv 441 - Wharton Center (MSU)
Box 49
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 49
Adv 417 - Channel 41(WUHQ-TV)
Box 50
Adv 441 - TV-Radio Advertising: Course materials
Box 50
Adv 441 - American Tourister - Campbell-Ewald Collegiate Cable Competition
Box 50
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 50
Adv 417 - MSU Student Housing Corporation
(3 folders)
Box 50
Adv 441 - TV-Radio Advertising: Course materials
Box 50
Adv 441 - Asgrow Seeds (Upjohn) Kalamazoo
Box 50
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 50
Adv 417 - Holland Hitch
Box 50
Adv 441 - TV-Radio Advertising: Course materials
Box 50
Adv 441 - MSU Public Relations Student Recruiting
(3 folders)
Box 51
Adv 441 - TV-Radio Advertising: Course materials
Box 51
Adv 441 - Felspausch Food Store (opening) Mason, Mich.
Box 51
Adv 441 - TV-Radio Advertising: Course materials
Box 51
Adv 441 - Bike to Work Day - Michigan Dept. of Transportation
Box 51
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 51
Adv 441 - TV-Radio Advertising: Course materials
Box 51
Adv 441 - Muskegon County Museum
(4 folders)
Box 52
Adv 317 - Creative Strategy and Execution: Course materials
Box 52
Adv 441 - TV-Radio Advertising: Course materials
Box 52
Adv 441 - Proline Archery (bow hunting)
Box 52
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 52
Adv 417 - State Room - Kellogg Center - MSU
(2 folders)
Box 52
Adv 441 - TV-Radio Advertising: Course materials
Box 52
Adv 441 - National Car Rental - Campbell-Ewald Cable Competition
(2 folders)
Box 52
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 53
Adv 417 - Extra Credit Assignment
Box 53
Adv 417 - MSU-Instructional Television and extra credit assignment
(3 folders)
Box 53
Adv 441 - TV-Radio Advertising: Course materials
Box 53
Adv 441 - Borgess Mental Health Center, Inc.
(3 folders)
Box 53
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 53
Adv 417 - Riverwalk Theatre
(3 folders)
Box 53
Adv 441 - TV-Radio Advertising: Course materials
Box 53
Adv 441 - Chevrolet Trucks, '88 model
(2 folders)
Box 54
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 54
Adv 417 - Casa de Pasta, Lansing, Mich.
(3 folders)
Box 54
Adv 441 - TV-Radio Advertising: Course materials
Box 54
Adv 441 - Archway Cookies
Box 54
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 54
Adv 417 - Abrams Planetarium
(Folder 1 of 2)
Box 54
Adv 417 - Abrams Planetarium
(Folder 2 of 2)
Box 55
Adv 417 - Advanced Creative Strategy and Execution: Course materials
(2 folders)
Box 55
Adv 417 -- Michigan Beef Industry Commission
(2 folders)
Box 55
Adv 441 - TV-Radio Advertising: Course materials
Box 55
Adv 441 - WILS Radio Station, Lansing Mich.
Box 55
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 55
Adv 417 - Technical Assistance Center (computers) East Lansing, Mich.
Box 56
Adv 441 - TV-Radio Advertising: Course materials
Box 56
Adv 441 - MSU Snack Shops - Residence Halls
(3 folders)
Box 56
Adv 417 - Advanced Creative Strategy and Execution: Course materials
(2 folders)
Box 56
Adv 417 - Cheap Shots gun shop, Haslett, Mich.
(2 folders)
Box 56
Adv 317 - Creative Strategy and Execution: Course materials
Box 57
Adv 317 - Handouts about how to make an ad
Box 57
Adv 317 -- Creative Strategy and Execution: Course materials
Box 57
Adv 317 - Public Service announcements (PSA Assignment)
(13 folders)
Box 57
Adv 317 -- Creative Strategy and Execution: Course materials
Box 57
Adv 317 - Student report about Ken Jones as a lifelong writer
Box 57
Adv 317 -- Creative Strategy and Execution: Course materials
Box 57
Adv 317 - Public Service Announcements
Box 57
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 58
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 58
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 58
Adv 417 - Silver Dollar, bar and night spot, East Lansing, Mich.
Box 58
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 58
Adv 417 - Advanced Creative Strategy and Execution: Course materials
Box 58
Adv 417 - Advanced Creative Strategy and Execution: Correspondence, notes, and articles
Box 58
Adv 492 - Advanced Copywriting: Course materials
Box 58
Adv 492 - Chair - student assignment
Box 58
Adv 492 - "Name that Barn" birthday card with windows and flaps
Box 58
Adv 492 - Advanced Copywriting: Course materials
Box 58
Adv 492 - Advanced Copywriting: Course materials
Box 58
Adv 492 - Advanced Copywriting: Course materials
Box 58
CAS 492 - Advanced Copywriting: Course materials
Box 58
CAS 492 - McDonalds College Program
(2 folders)
Box 58
CAS 492 - Promotional Products and Hyatt Hotels
Box 58
Undated course materials [undated]
Box 58
Evaluations, 1983-1995
(4 folders)
Box 59
Grades 1982-1988
(4 folders)
Box 60

Divided into four subseries: Speeches, Published Articles, Other Writings, St. Louis; and Other Writings, 1960-2001 and undated This series documents Jones's continuous dedication to writing. The bulk of the materials, 1955-1972, correspond to his advertising interests and consist of text and correspondence related to speeches (written for himself and occasionally for others) and related to articles submitted for publication. See also the Audiovisual Series for slides, films, videos, and audio products, which may relate to speeches.

Arranged chronologically, theSpeeches Subseries contains the text and correspondence for speeches (written for himself and occasionally for others) to be delivered at advertising conferences, creative seminars, schools, or civic events. A chronological list compiled by Jones is in a folder at the beginning of the series; the same folder also contains a copy of this list annotated during processing regarding the presence or absence of folders and speeches.

Personal Catalog Listing of Speeches (1955 - 1972), Published Articles (1959-1972), and Communications Conferences (1962-1966)
Box 61
Television Commercials From Confusion to Conclusion: Advertising Executives Club of Chicago, Mar. 8
Box 61
Development of a Television Commercial: Commonwealth Edison - Little Bill Spots. Schury High School, Jun. 13
Box 61
Creation of Television's and Radio's Advertising Effectiveness, Kroger General Office Meeting, [Detroit] Nov.5
Box 61
The Madison Avenue Myth: speech for T. B. Adams, Campbell-Ewald Co. [May 26, written by Jones et al.]
Box 61
The Mightiest Law of All: speech for Roger Kyes, General Motors. Jul. 7
Box 61
How to Create More Effective Radio Commercials. Advertising Age Creative Seminar Workshop, Chicago, Aug.7
Box 61
Midsummer Night's Dilemma: speech for T. B. Adams Campbell-Ewald Company [National Association of Broadcasters, Fall conference Chicago], Oct. 20
Box 61
New Dollars: speech by [E.A. (Bud)] Schirmer, Campbell-Ewald. Nov.
Box 61
Who Needs Pictures? Chicago Copywriters Club. (plus correspondence and news clips), Jan. 5
Box 61
Who Needs Pictures? Toledo Advertising Club (see 1960 Jan. 5 for speech version.), Jan. 20. Includes rewrite for Sponsor magazine.
Box 61
Correspondence, new articles, and AAAA bulletin related to the role of advertisers to create an Image of Freedom and America. [Folder Title: "T.B. Adams Speech ('The Vulgarians') Image of Freedom," Aug.
Box 61
Bouquets and Brickbats: speech by Gail Smith, Director of Television Advertising, General Motors Corporation [for AAAA [American Association of Advertising Agencies], Eastern Conference] Note by G. Smith indicates Jones contribution, Nov. 3
Box 61
Truth or Consequences? (Form and Function in Advertising): AAAA - Rocky Mountain Council, Denver; plus correspondence and news, Feb. 13
Box 61
How to Stop Playing Musical Chairs with Manpower: speech by John W. Crawford, Head Department of Advertising, Michigan State University. AAAA - Cleveland Council, Cleveland Sheraton Hotel, Feb.20
Box 61
Commercial Advertising and the Fine Arts. Eastern Michigan League, Student Council Conference, Hazel Park High School, Apr. 13
Box 61
Don't Expect Too Much of Advertising: speech by James B. Somerall, [owner/manager Pepsi Cola Franchise], Detroit Sales Promotion Executive Club; includes memo, May 25
Box 61
How to Become a Millionaire - or Should You? Masons, Perfection Lodge, No 496, F. and A.M., Detroit, Sept. 27
Box 61
From Idea to Production: speech by E.A. Schroeder, V.P., Director of Art, Campbell-Ewald Co. Women's Advertising Ad Forum, Detroit, Nov.27
Box 61
A Ph.D. Gets the ABC's of Advertising radio script for WQRS, Detroit; Revision of How to be a Millionaire - Or Should You? speech for high schools about advertising written by Donald P. David [and Jones?], Dec.
Box 61
The Care and Feeding of Creativity
Box 61
Truth or Consequences: Form and Function in Advertising AAAA [American Association of Advertising Agencies], Southeast Council, Atlanta, Feb. 16
Box 61
Truth and Consequences correspondence re revision for publication by AAAA, May
Box 61
Selling By Design: Industrial Designers' Institute of Detroit, Jun. 5
Box 61
Truth and Consequences: Form and Function in Advertising: Campbell-Ewald Company, Jun. 11
Box 61
The Cost of Conflict (used with the film Creativity) Advertising Age Fifth Annual Workshop on Creativity, Chicago, Aug. 1
Box 62
Speech for T.B. Adams, Florida Fruit and Vegetable Association, 1962 Sept. 20 Annual Convention, Miami Beach, Fla.; "Rough Draft 9/10/62," Sept. 10
Box 62
The View from the Driver's Seat: speech by A.G. (Tony) DeLorenzo, V.P. General Motors. Wisconsin Safety Conference, Milwaukee, Wisc.; includes memos
Box 62
Advertising - Saint or Sinner?: speech by John W. Crawford, Chairman, Dept. of Advertising, Division of Mass Communications, Michigan State University. Provost's Lecture Series, "Responsibility in Mass Communications," Apr.24
Box 62
Whatever Happened to Mrs. Momiyama? Detroit Country Day School, May 10. (Originally illustrated with slides; eventually reformatted as an educational filmstrip for public schools, produced by AAAA.
Box 62
Remarks by John F. Gordon. General Motors [no title] Public Relations Divisional Conferences, May 27
Box 62
Why I'd Like to Talk to High School Students: speech at Northwood Institute Jul. 7 [titled folder, empty]
Box 62
American TV Commercials Festival (Introduction remarks to reel of film with 1963 TV commercials) Adcraft Club Detroit, Oct. 11
Box 62
The High Cost of Conflict (shown w/ creativity film) Peoria Advertising and Selling Club, Oct. 21
Box 62
The High Cost of Conflict. (Shown w/ creativity film) Eastern Michigan University, Dec. 11
Box 62
[Text of speech and notation of visuals] for Gal Smith, [General Motors Advertising Evaluations]
Box 62
Those Hidden Persuaders: The Ladies (two versions: one with creativity film, one w/out) includes memos 1963 Dec. re examples of advertising for women. The Mail Advertising Club of Chicago, Jan. 8
Box 62
Blow Your Horn: speech by Malcolm M. Barnum, VP Campbell-Ewald, Lakeland Rotary Club, Lakeland, Fla., Jan. 14
Box 62
How to Create Better Visuals (shown w/ slides) National Newspaper Promotion Association , Minneapolis, May 19
Box 62
[no title] "Re writing and communications; [Jones article on the] World's Fair [with color slides]" Publications Workshop, Northwood Institute, Midland, Mich., Jun. 26
Box 62
What I Wish I Could Tell Night School Students Advertising Seminar [2nd annual] for High School Administrators. Advertising School. Northwood Institute, Midland, Mich., Jul. 13
Box 62
Why I'd Like to Talk to High School Students (Seminar for High School Vocational Counselors) Oakland University, Oakland, Mich., Oct. 19
Box 62
Speech by E. A. Trombley, Campbell-Ewald Co., [no title; about the use of 3 and 4 color ROP (Run Of Press) International Newspaper Color Association Meeting, Miami, Fla., Oct. 22 and Oct. 23
Box 62
The Importance of Being Interesting: Advertising Writers Club of St. Louis, Oct. 23
Box 62
The Importance of Being Interesting: Detroit Edison Company [hosting a meeting of the] Michigan Restaurant Association, Detroit, Oct. 27
Box 62
There's No Color Like Newspaper Color: National Newspaper Advertising Seminar New York, Oct. 29
Box 62
The Importance of Being Interesting: AAAA - 1965 Annual Meeting Greenbrier. White Sulphur Springs, West Va. Correspondence, Apr.23
(2 folders)
Box 63
The Importance of Being Interesting: (same version as 1965 Apr. 23 at AAAA) Fifth Annual Hatch Awards [for Creative Excellence in Advertising] dinner. Advertising Club of Greater Boston, May 24
Box 63
[Follow the Rugged Road] Annual Re-Charting Meeting, Boy Scouts of America, Northridge District, Dondero High School, Royal Oak, Mich., Aug.24
Box 63
"The Minstrel Principle": AAAA East Central Region, Annual Meeting Pittsburgh, Nov. 17
Box 63
"The Minstrel Principle": (original speech 1965 Nov. 17 with new introduction and conclusion) Sales Promotion Executive Association, Detroit. Workshop Sheraton Cadillac, Detroit, Jan.20
Box 63
Mules Aren't Really Deaf: outline of Speech for Colonel Willard Rockwell, Rockwell Company. Automotive Old Timers Meeting, 28th annual Luncheon, Jan. 29
Box 63
Whatever Happened to Mrs. Momiyama: Adcraft Club of Detroit; Statler Hilton Hotel, Detroit, May 13
Box 63
The Creative Process in the Ad Agency: ANPA [RI]/AAAA Seminar, re the use of Adpro links in RoPcolor newspaper ads. (American Newspaper Publishers Association - Research Institute) Hotel Ponchatrain, Detroit, Oct. 13
Box 63
The Minstrel Principle. (With slides and 7 ½" audio tape) Detroit Copy Club. Scarab Club, Detroit, Nov. 22
Box 63
Some Words on Wheels by the Man from Motown. [Text of speech lacking, including press release; correspondence, Public Utilities Advertising Association and Program] forty-fifth Annual Convention, St. Louis, May 12
Box 63
The Minstrel Principle: Toledo Advertising Club, Nov. 15
Box 63
Miscellaneous Speeches: printed copies of speeches [by others on subjects of interest to Jones] with memos and correspondence, 1962-1967
Box 63
Introductory Remarks for Speaker Ross Barrett, President of Foster and Kleiser, Los Angeles. (Barrett associated with Outdoor Advertising) Detroit Rotary Club, Jan. 24.
Box 63
Direct Mail to Whom? Direct Mail Club of Detroit, Mar. 7
Box 63
Cancelled by Jones, 1967 Nov. 21 Midwest Gas Association, Apr.
Box 63
Direct Mail to Whom? Sales and Marketing Executive Club of Jackson, Inc. Hayes Motor Hotel, Jackson, Mich., May 27
Box 63
Nobody Makes an Ad, re Oldsmobile, 1969 catalog, Fourth Annual Advertising Agency Day, Alpha Delta Sigma, National Professional Advertising Fraternity, Leo Burnett Chapter. Ferris State College, Big Rapids, Mich., Apr. 16
Box 63
Nobody Makes an Ad. [No text of speech] Advertising course by AAAA at Wayne State University McGregor Auditorium, Detroit. Correspondence from students in course, May 1
Box 63
"Talk, ten minutes" initiation banquet, honorary membership in Alpha Delta Sigma, Leo Burnett chapter, Ferris State College, Big Rapids, Mich. memos, Aug. 23
Box 64
Nobody Makes an Ad: Alpha Kappa Psi, business fraternity, University of Michigan-Dearborn, Sept. 17
Box 64
Involvement - It's Wonderful: Parents without Partners Gross Pointe Chapter, Gross Pointe War Memorial, Gross Pointe Farms, Mich., Sept. 26
Box 64
[Two speeches at AAAA Central Region - Joint Meeting with Adcraft Club of Detroit] J.E. O'Toole: What We Know about Creative Management . . . and E.N. Cole: Who and Where Is the Customer?, Nov.6-7
Box 64
Who and Where is the Customer? Upstairs in the Big, Corner Office speech by Robert S. Marker, [advertising professional] The Adcraft Club of Detroit (in folder with 1969, Nov.6-7 [Two speeches . . .), Dec. 5
Box 64
Bowlers, Broilers, and Bags or Sell It Like It Is. (5th Annual) Sales Promotion Executives Association, Detroit re (advertising for H. Salt. Fish and Chips restaurants), Mar. 13
Box 64
Advertising - A Very Involved Business: AAAA Task Force program at Adrian College, Mich. (speech on creativity either Nobody Makes An Ad or Bowler, Boilers . . . ) signed letter from Leo Burnett, Apr.24
Box 64
Be Prepared, Help Other People At All Times - and Skills to Carry Them Out, Boy Scouts, Eagle Court of Honor First United Methodist Church, Birmingham, Mich., May 20
Box 64
Please Don't Pick the Flowers, Harrisburg Advertising Club. Includes parody of poem The Charge of the Light Brigade, Feb. 16
Box 64
Don't Wait for George to do It: speech by L. S. Matthews, President, Leo Burnett Company, Inc. Off-the-Street Club - 72nd Annual Meeting, Chicago, Jun. 14
Box 64
The Experts on the Fourteenth Floor or There Are People Besides Lawyers Who Care About the Truth. AAAA, Central Region, Chicago, Oct. 20
Box 64
General Outline for Creative Presentations in South-East Asia, May 7
Box 64
The Strange and Wonderful World of a Regional Creative Director: International Advertising Association, Sydney, Australia, Jun. 28
Box 64
Speech to the Advertisers' Association [Singapore], May 24
Box 64
Untitled speech for Public Service Communications Council, Chicago [ca. 1970s]
Box 64
Untitled presentation about execution of advertising strategies [undated]
Box 64

Arranged chronologically, thePublished Articles Subseries contains the text and correspondence for articles to be published in regional and national advertising publications. At the end are articles submitted to Advertising Age. A chronological listing is in a folder at the beginning of the series.

Symbology - Fourth Communications Conference of Art Directors Club of N.Y., Apr. 1-2 [titled folder, empty]
Box 65
Detroit is a Great Idea Town, Radio station WDET - FM Detroit, Jun. 10
Box 65
The Four I's - A Working Philosophy for Campbell-Ewald, Booklet for internal agency distribution
Box 65
The 'Copy Chief' Computer submitted to Printers' Ink along with The Copywriter, comments, Jones's reply to their questionnaire about copywriter for a special issue, Sept.
Box 65
What is the Commercial Co-Efficient for Success, Sponsor Magazine, Sept. 30, p. 12
Box 65
Agency's Role in Packaging comments Packaging Design Magazine, May/Jun. [correspondence only]
Box 65
Memo to Creative People, Madison Avenue, Jun., pp. 38-40, 46,59
Box 65
Memo to Creative People, Dimension 15, College of Art and Architecture, University of Michigan, Spring, pp. 52-61
Box 65
The World's Greatest Institutional Advertisement (re World's Fair, 1964), printed by World's Fair, Aug.
Box 65
"Comments," SAM Magazine (Serving Advertising in the Midwest), Nov. 27, pp. 17
Box 65
The Important Extra submitted to the 33rd annual competition of the Institute of Outdoor Advertising, Jan.
Box 65
Understanding McLuhan, OPT Magazine, Fall, pp. 16-18
Box 65
Ad Business 'Contributes to Confusion, Flaunts Prejudice' in United Negro College Fund Ad [letter to the Editor] Advertising Age, Mar. 18 re advertisement in 1968 Mar. 4 issue
Box 65
Here Come the Judge: How Fair Are Ad Competitions? Advertising Age, July 29 1968, p. 52; includes correspondence, 1968 May
Box 65
Techniques, Talent and TV (not published), 1968 Jun.
Box 65
Detroit-Crucible for Creativity (rewritten version) SAM Magazine, 1969 Mar. 27
Box 65
Detroit-Crucible for Creativity, Torchlight: Annual Roster and Buyer's Guide, Cleveland Advertising Club, 1969 Oct.
(2 folders)
Box 65
The Charge of the Light Brigade (After review with the FTC lawyers): typescripts and correspondence re publication in Advertising Age and HLG newsletter, 1971 Oct.
Box 65
The Executive Reel in Journal of Advertising, v.1 no.1, 1972. Typescript, correspondence, issues of journal, news clippings, 1972 May
Box 65

Arranged alphabetically by title, this subseries primarily includes writing from Jones's early career as a freelance writer in St. Louis.

All Americans - script, flipcards, and photographs for TV program for KSD-TV, St. Louis, presented as a salute to Brotherhood Week by the National Council of Christians and Jews, ca. 1950-1951
Box 66
Audition Scripts - Shave and Shoeshine for Step'n Fetch it show; Top of the Morning, [ca. 1940s]
Box 66
Biographical Data on E.M. Statler" - hotel founder and his St. Louis hotel, Inside Inn, built for Louisiana Purchase Exposition in St. Louis, ca. 1904
Box 66
Boy Scouts of America, St. Louis Council - Scripts for Boy Scout Circus, 1945-1951
Box 66
Community Organizations, St. Louis, community chest, Ad Club, Rotary Club, and others, ca. 1950-1952
Box 66
Copy for Radio Show and commercials, 1950 and undated
Box 66
Forests for the Future ... in Barry County, Michigan, brochure [undated]
Box 66
Here's Housing television script for ground breaking ceremony for public housing in St. Louis Including 1955 correspondence re expenses, 1952
Box 66
Human Rights Day Celebration - Keil Opera House, St. Louis, 1951 Dec. 10
Box 66
Lammert Furniture Company, St. Louis - Proposal, statement and notes for 90th anniversary celebrations, [ca. 1950-1951]
Box 66
Land We Live In - script and other information, 1946-1950 and undated
Box 66
Make It Live - A presentation of the Queen's workshop of the Air, [1950s]
Box 66
Miscellaneous World War II writings, 1945-1946, 1982
Box 66
Passport to Yesterday- an entertainment show about the history of St. Louis for the 36th Annual Meeting of Kiwanis International in St. Louis. [no script] contact and press coverage, 1951
Box 66
Print Brochures and catalogs - examples of copy written by Ken Jones, including pay check stubs for early writing, ca. 1939-1951 and undated
Box 67
Print Brochures - designed and written by Ken Jones as a freelancer, 1980-1990s
Box 67
Radio scripts for various programs in St. Louis, 1946 and undated
Box 67
Radio Scripts for radio programs - some for KMOX, including four scripts for the Pet Milk Show, 1947, 1949, and undated
Box 67
Radio Scripts for anniversary programs for Monsanto, [1940s]
Box 67
Speech - re history of St. Louis; correspondence re advertising; copy for brochure for Missouri Pacific Railroad, 1940, 1949, and undated
Box 67
Two Gentlemen of Broadway - a musical revue , new clipping and printed notice, 1949; [no script] Not so long ago - a night club show, 1949; What's Happened to the Bands for Griff Williams Band [undated]
Box 67
Union Electric - Scripts for radio programs commercials, and programs for anniversary and other group meetings, 1949-1952 and undated
(2 folders)
Box 67
Your Missouri - The Story of Missouri University - film scripts for Hard castle Films, n.d
Box 67

This subseries includes published and unpublished literary and autobiographical writing, published articles and books about Jones's advertising career and experiences in World War II, miscellaneous speeches and talks, and other short pieces such as reviews and brochures for various groups. Arranged alphabetically by title.

The Ballad of Sam Hildebrand, 1967 (reprinted from 1946)
Box 68
Baltimore: the Most Unexpected Township, 2001
Box 68
Cable Advertising: New Ways to New Business, by Kensinger Jones, Thomas F. Baldwin, and Martin P. Block, 1986
Box 68
A Call From The Country, by Kensinger Jones and Alice Guseman Jones, 1989
Box 68
Career Awareness, speech to elementary school about advertising careers [undated]
Box 68
Celebrity Lecture Series Enjoys Major Success, MSU Alumni Magazine, Winter 1995
Box 68
Charlton Park Veteran's Picnic speech, July 4, 2001
Box 68
Christmas, Recollected, 1999
Box 68
Corvair Lives! The Adcrafter, ca. 1995
Box 68
Corvair--TV Star of the 60s, speech to Corvair Convention, 1994 July 29
Box 68
Drasko Vidic Speech, American Independent Party Convention, 1970
Box 68
Dream Homes With Their Feet on the Ground, 1969
Box 68
Educational Adventure: Twelve Days in China, The Adcrafter, ca. 1990
Box 68
Hometown, poem, 1981
Box 68
Letter, Automobile, 1988 Feb.
Box 68
Letter, Michigan History Magazine, 1991 Nov.-Dec. (reprinted from Dec. 8, 1941
Box 68
Love Poems of a Businessman, by Kensinger Jones with editing and notes by Alice Guseman Jones, 1997
Box 68
Memo to: Creative People, Madison Avenue, [ca. 1960-1967]
Box 69
Miscellaneous Poems, 1966
Box 69
Box 69
The Most Terrifying Thing in the World, poem, [undated]
Box 69
North to Alaska and The Alcan, Michigan History Magazine, 1992 Sept.-Oct.
Box 69
Off the Street Club speech, written for Len Matthews, 1973
Box 69
Operation Kensinger, Michigan History, 1996 Mar.-Apr.
Box 69
Pierce Cedar Creek Institute brochure, [ca. 2001]
Box 69
Pinnacle, unpublished novel [undated]
(2 folders)
Box 69
The Player, various reviews and flyers, 1960-1965
Box 69
Programs, Packards, and Pinnacles, The Adcrafter, ca. 1993
Box 69
Sure, Dad, autobiographical short story, [ca. 1968]
Box 69
Words, words, words, speech to B'nai B'rith, Mar. 27, 1974
Box 69
Write Away ..., unpublished autobiography [undated]
(2 folders)
Box 70
Untitled speech about the "new wave of socially conscious advertising," [undated]
Box 70

The Personal Seriesincludes materials about Jones's dedicated involvement in civic affairs with groups such as the Boy Scouts and the World Relief Fund; writings about his service in Alaska during WWII; personal correspondence; and other miscellaneous documents. Of particular note are the materials by and about Leo Burnett and the Leo Burnett Advertising Agency. Arranged alphabetically by category of material.

Resume, 1957-1982
Box 71
Correspondence with Knox Reeves Advertising about job offers, 1960, 1968
Box 71
Reviews of Jones's Cable Advertising: New Ways to New Business, 1986
Box 71
Memo to Traver and Associates, client, 1991 Jun. 19
Box 71
Review of Jones's and Alice Guseman Jones's A Call from the Country, from Hard Roe to Hoe: Reviews from Rural America, 1993
Box 71
Excerpt on Jones from unidentified book on advertising [undated]
Box 71
Education, community activities and radio writing, 1934-1952 and undated
Box 71
Family and colleagues, 1955-1957 and undated
Box 71
Ralph Olmstead, 1956-1989
Box 71
Miscellaneous personal, 1961-1967
Box 71
Michigan elected officials regarding federal income tax surcharge, 1968
Box 71
U.S. Information Agency, 1968-1969
Box 71
Miscellaneous personal, 1970
Box 71
Letters of thanks from students, 1975
Box 71
Miscellaneous personal, 1974-1994 and undated
Box 71
Burnett History--An Interview with Ken Jones, transcript, 1972 Feb. 22, conducted by Jack O'Kieffe
Box 71
The Clash of New Marketing Insights with Old Mythologies, speech by Burnett, "Chicago Marketing Man of the Year" Award Dinner, 1966 Feb. 11
Box 72
Correspondence to, from, and about Burnett, 1952-1994 and undated
(2 folders)
Box 72
Photographs of colleagues, ca. 1950s
Box 72
Printed materials about Burnett and company, 1956-1992 and undated
Box 72
Printed materials about Burnett's death, 1971
Box 72
Printed materials from Advertising Age, 1967-1995 and undated
Box 72
Barry County, Mich. civic activities, 1981-1999
Box 72
Boy Scouts of America, 1981-1985
(Folders 1-3 of 4)
Box 72
Boy Scouts of America, 1981-1985
(Folder 4 of 4)
Box 73
Citizens for LeMay Committee, 1967
Box 73
McCarthy for President, 1968
Box 73
Michigan Office of Emergency Planning, 1961-1963
(3 folders)
Box 73
World Medical Relief, Inc., 1961-1992
(Folders 1-3 of 5)
Box 73
World Medical Relief, Inc., 1961-1992
(Folders 4-5 of 5)
Box 74
Various club memberships, 1967-1971
Box 74
Larry Claypool, A Historical Look at Corvair TV Advertising, Corsa Communique, 1994 Sept.
Box 74
Rome Cowgill, Fundamentals of Writing for Radio, 1949
Box 74
Alice M. [Guseman] Jones, The History of An Advertising Agency Library, Master's thesis, 1967
Box 74
Miscellaneous clippings, 1965-1986 and undated
Box 74
Wilfrid A. Peterson, miscellaneous publications
Box 74
Printed material about The Land We Live In, 1947
Box 74

This series is arranged by media format subseries: 35mm slides, videotapes, audiotapes, and 16mm films that document commercials, speeches, and seminars and often augment print materials elsewhere in the collection. Live action film commercials for Chevrolet advertising on television shows from 1957-1967, such as The Dinah Shore Show, Bonanza, and Bewitched, were typically produced in Hollywood or Europe. In 1959 and 1960, two films won international awards - "American in Paris" and "Magic Ride." "A Child of My Own," is a film created for the Singapore Tourist Promotion Board in 1974-1975. Other films, including "Creativity" (renamed "The Horse and Fiddle)," "Truth and Consequences: Form and Function in Advertising," "The Importance of Being Interesting," and "The Minstrel Principle," originated as seminar speeches with slide illustrations and were later produced as films. "Whatever Happened to Mrs. Momiyama," a speech to students, was developed by the Advertising Association of America into a filmstrip and film for secondary schools about advertising, American business, and the Japanese economy after WWII.

Attention:although audiovisual materials are not restricted, they will not be available for use until archival and use copies have been made.

Arranged alphabetically by title.

Audette Cadillac and other clients, ca. 1979
(20 slides)
Box 75
Automotive clients, unspecified, undated
(33 slides)
Box 75
Direct Mail to Whom? Direct Mail Club of Detroit, 1968 Mar. 7; and Sales and Marketing Club of Jackson, Mich., 1968 May 27
(31 slides)
Box 75
Ex-Cell-O: Basic Balance Building, undated
(28 slides)
Box 75
Ford Marketing Institute, ca. 1978
(86 slides)
Box 75
The Minstrel Principle, Toledo Advertising Club, 1967 Nov. 15
(72 slides)
Box 75
Otto Oldsmobile, undated
(28 slides)
Box 75
U.S.-China Exchange Program in Advertising, 1988
(80 slides)
Box 75
Who Cares About the Truth? [Sydney, Australia? ca. 1973]
(63 slides)
Box 75
Unidentified, five numbered incomplete sequences, undated
(92 slides)
Box 75
Unidentified and unnumbered slides, undated
(60 slides)
Box 76
Scripts and logs for various 16mm films, videotapes, and audiotapes
(3 folders)
Box 76

Arranged in three formats--U-matic videocassette, VHS videocassette, and 2" video reel--and then alphabetically by title within each format.

1. Barry County, Mich. three cuts of interview with Jones, County Grants Coordinator, ca. 1970s (3/4" U-matic UCA-30 videocassette)
Box 77
2. Bureau of Newspaper Advertising. Interview with Jones and other creative directors from Detroit, 1965 (3/4" U-matic UCA-10S videocassette)
Box 77
3. Campbell-Ewald farewell party, 1968, and unspecified film footage transferred to videotape for MSU Adv 441 in 1984 (3/4" U-matic UCA-30 videocassette)
Box 77
4. Community National Bank commercial for Wilding Advertising, 1979 (3/4" U-matic UCA-5 videocassette)
Box 77
5. Demo tape for Wilding Advertising. Three commercials: Chartered Bank, Singapore, 1974; Detroit Symphony, 1976; and Detroit Institute of the Arts, 1976. (3/4" U-matic UCA-5 videocassette)
Box 77
6. Advertising 441 Lecture: Magic Ride, 1961; and American in Paris, 1959 (1/2" VHS videocassette)
Box 77
7. America on Wheels. PBS television documentary with Jones's participation. Partial log, June 17, 1996 (1/2" VHS videocassette)
Box 77
8. College of Communication Arts and Sciences, The Advancing Frontier, 1988 (1/2" VHS videocassette)
Box 78
9. Corvair convention. Includes 36 commercials and video exhibits, 1994 (1/2" VHS videocassette)
Box 78
10. Florida. For Adv 441 and Campbell-Ewald Collegiate competition, [198?] (1/2" VHS videocassette)
Box 78
11. Michigan. For Adv 441 and Campbell-Ewald Collegiate competition, [198?] (1/2" VHS videocassette)
Box 78
12. MSU Instructional Tape. Four cuts: Magic Ride, American in Paris, Bill Walker, jingle writer, guest lecture, and Eddie Birnbryer and daughter Annie, copywriters, guest lecture, ca. 1986 (1/2" VHS videocassette)
Box 78
13. Restaurant Seminar. Includes commercials from Leo Burnett and Campbell-Ewald, [undated] (1/2" VHS videocassette)
Box 78
14. Some Advertising Ideas in Storyboard Form. 24 cuts; Log, 1989 (1/2" VHS videocassette)
Box 78
15. Taiwanese commercials for seminar. Includes paper notes, 1987 (1/2" VHS videocassette)
Box 78
16. The Time Machine - Drive for the American Dream. Television documentary with Jones's participation; includes Chevrolet commercials. Includes partial log, 1993 (1/2" VHS videocassette)
Box 78
17. Chevrolet, American in Paris. Cannes Festival award winning commercial, 1959 (2" videotape reel)
Box 78
18. Chevrolet, Magic Ride. Cannes Festival award winning commercial, 1961 (2" videotape reel)
Box 78

Arranged in two formats--audiocassttes and reel-to-reel tapes--and then alphabetically by title within each format.

1. Audette Cadillac, thirteen sixty-second spots, 1/4" audiocassette, 1979
Box 79 (Cassettes)
2. Auto Dealer Award Winning Commercials, 1/4" audiocassette, 1978
Box 79 (Cassettes)
3. Burnett Breakfast: Music, Music, Music, 1/4" audiocassette, [undated]
Box 79 (Cassettes)
4. Burnett Door speech and experimental unused radio tracks for Green Giant and Pabst Blue Ribbon Beer, 1/4" audiocassette, [undated]
Box 79 (Cassettes)
5. Chevrolet commercials, 1/4" audiocassette, 1967
Box 79 (Cassettes)
6. Clio Award Winners, 1/4" audiocassette, 1988
Box 79 (Cassettes)
7. Clio Award Winners, 1/4" audiocassette, 1988-1989
Box 79 (Cassettes)
8. Copy Workshop Radio, Instruction Tape, 1/4" audiocassette with partial log, [undated]
Box 79 (Cassettes)
9. Greatest Radio Commercials, 1930-1940s, 1/4" audiocassette, [undated]
Box 79 (Cassettes)
10. Larke Chevrolet and McDonald's, Adv 417, 1/4" audio cassette, 1995
Box 79 (Cassettes)
11. The Lone Ranger, 1/4" audiocassette, [undated]
Box 79 (Cassettes)
12. Mercury Awards, 1/4" audiocassette, 1994
Box 79 (Cassettes)
13. Michigan State University, sixty-second promos from Adv 321, 1994, Fall, 1/4" audiocassette, 1994
Box 79 (Cassettes)
14. New Car Dealers, twenty spots including 1971 Freeberg spot, 1/4" audiocassette, ca. 1978-1979.
Box 79 (Cassettes)
15. Plummet Mall, 1/4" audiocassette, ca. 1984
Box 79 (Cassettes)
16. Radio's Top 40 for 1991, Mercury Awards, 1/4" audiocassette, 1992
Box 79 (Cassettes)
17. Steve Coppola Radio Resume, 1/4" audiocassette, ca. 1985-1989
Box 79 (Cassettes)
18. 20 of the World's Best Ads of 1967, 1/4" audiocassette, 1967
Box 79 (Cassettes)
19. Chevrolet commercial, ca. 1964; Camaro - Pete Estes, ca. 1964
Box 80 (Reel-to-reel)
20. Chevrolet theme music; Bewitched; and Bonanza generic themes [undated]
Box 80 (Reel-to-reel)
21. Community National Bank, Community Touchdown Fight Song, for Wilding Agency, 1979 Sept. 5
Box 80 (Reel-to-reel)
22. 1st in Your Life, with acc. letter, Artie Fields Productions Detroit, Mich., ca. 1960s
Box 80 (Reel-to-reel)
23. In My Merry Olds, Columbia Gramophone [undated]
Box 80 (Reel-to-reel)
24. The Land We Live In: Sad Man's Music, copy of 1950s radio show
Box 80 (Reel-to-reel)
25. Leo Rosten speech, AAAA, 1965 Apr. 24
Box 80 (Reel-to-reel)
26. The Minstrel Principle, speech by Jones, AAAA East Central Meeting, Pittsburgh, Pa., [undated]
Box 80 (Reel-to-reel)
27. Thirteen commercials with annotated log, Bill Walker Productions, N. Riverside, Ill., [undated]
Box 80 (Reel-to-reel)
28. Who Cares about the Truth, speech by Jones in Sydney, Australia (see text and slides), ca. 1973
Box 80 (Reel-to-reel)
29. Who Cares about the Truth ("extra tape" )
Box 80 (Reel-to-reel)

Arranged alphabetically by title. Some titles assigned during processing.

1. Australia and New Zealand commercials, including log, 1973-1974
Box 81
2. Bureau of Newspaper Advertising, 1971
Box 81
3. Burnett Malaysia, seven commercials including log, ca. 1973-1976
Box 82
4. Campbell-Ewald Farewell, 1968
Box 82
5. [Campbell head, untitled, undated]
Box 82
6. Child of My Own, Petersen Company, Hollywood, Calif., 1974-1976
Box 82
7. Creativity film, Horse and Fiddle, and RIBENA. Doctor, Campbell-Ewald and Peter Robinson Studio, 1962 and 1973-1974
Box 82
8. Duncan Hines, [undated]
Box 82
9. Duncan Hines Cake, and MBA, [undated]
Box 82
10. Explorers Boy Scouts of America, [undated]
Box 82
11. Farewell from D.P. Brother, 1970-1971
Box 82
12. GMC, [undated]
Box 83
13. Importance of Being Interesting, 1965 (also used in Hong Kong in 1975)
Box 83
14. Julie McKnight Ken in Pabst Beer, [undated]
Box 83
15. NADA/TVB Presentations, Ford Institute, Wilding Advertising and Auto Dealer Award Winning TV Commercials, 1978
Box 83
16. NADA , New Orleans, including log, 1980
Box 84
17. Oldsmobile commercials, including log, 1970-1973
Box 84
18. Pfizer commercial, Terramycin, Dave Livingston pig farmer, [undated]
Box 84
19. Progress Report, [undated]
Box 84
20. [Untitled], [undated]
Box 84
21. Whatever Happened to Mrs. Momiyama? [undated]
Box 85

Advertisements, awards, books, brochures, calendars, cartoons, certificates, clippings, photographs, posters, scrapbooks, storyboards, and teaching materials documenting Jones's advertising and academic careers. Arranged alphabetically by type of material, followed by bound books. At the end are materials in an oversize cabinet.

Advertisements: Oldsmobile ads from Leo Burnett Company, 1971-1973
(1 folder)
Box 86
Advertisements: Oldsmobile ads from D.P. Brother, 1967-1970
(1 folder)
Box 86
Advertisements: ads for AC Spark Plugs, Pillsbury, and Union 76 from Leo Burnett Company, 1972-1973
(1 folder)
Box 86
Advertisements: miscellaneous ads for Better Business Bureau, Singapore, and Volvo, 1973 and undated
(1 folder)
Box 86
Advertisements: collateral brochures for Oldsmobile 1973 and 1974 and for Singapore Handicraft Centre, 1976
(1 folder)
Box 86
Awards and certificates, to Jones and from Jones to his students, ca. 1982-1987
Box 86
Brochure by and about William R. Biggs/Gilmore Associates, Who? In Kalamazoo? 1983
Box 86
Brochures by and about Campbell-Ewald, Co., 1963-1967
(4 items)
Box 86
Calendar: Made in Michigan: Nostalgic Advertising from a Bygone Era, Michigan History Magazine Wall Calendar, 1995
Box 86
Cartoons and drawings given to Jones, mostly undated
(1 folder)
Box 86
Clippings: Kensinger Jones: Putting it all Together, feature article in The Grand Rapids Press Wonderland, July 31, 1983
Box 86
Clippings: St. Louis History Over the Air, feature article on Jones in St. Louis, St. Louis Post-Dispatch, June 6, 1948
Box 86
Clippings: issues of China Daily and China Pictorial, 1988
Box 86
Course materials: student project, "Felpausch Campaign," photographs, posters, and clippings from Advertising 441, Fall 1984
Box 86
Scrapbooks of Jones's career, 1957-1962
(6 volumes)
Box 87
Scrapbooks of Jones's career, 1963-1971
(5 volumes)
Box 88
Une Americaine a Paris, Campbell-Ewald storyboard for Chevrolet, 1959
Box 89
The Best Advertisements from Reader's Digest, 1955-1961, Random-House, Inc., 1962
Box 89
The Forward Look, a report from McCann-Erickson, Inc. on "activities pursued for the Chrysler Corporation during the past 20 months," 1956 Jan. 30
Box 89
Reaching for the Stars: A Book for the Silver Anniversary, Leo Burnett Company, Inc., presented to Kensinger Jones, 1960 August 5
Box 90
Reaching for the Stars: A Record of Five Years, 1960-1965, Leo Burnett Company, Inc., 1965
Box 90
Reaching for the Stars: A Record of Five Years, 1965-1970, Leo Burnett Company, Inc., 1970
Box 90
Singapore, Singapore Tourist Promotion Board, inscribed by Jones to his mother, 1974 Sept. 9
Box 90
Advertisements for Jardines created by Jones, ca. 1970s
(4 items)
Oversize Folder Folder 1
Cartoons of colleagues, family, and friends [by Jones? undated]
(3 items)
Box 90
Collage posters inscribed to Jones regarding his move to and stay in Australia, ca. 1973
(2 items)
Box 90
Historical Guide Note No. 49, desk blotter with inscription to Jones
Box 90

Historical Note

DateEvent(s)
1919, Oct. 18Born in St. Louis, Mo., to Walter C. and Anna (Kensinger) Jones
1937Graduated from Roosevelt High School
1938-1939Nadine College of Advertising, St. Louis
1939-1940Washington University
1941-1944138th Infantry: Alaska; 337th CTD Pennsylvania
1944, Oct. 7Married Alice May Guseman, Pa.
Children: Jeffrey Kensinger, b.1948; Janice Anne, b. 1950
1944-1952Freelance writer, St. Louis, for Radio Stations KMOX and KSD, Premier Radio Enterprises, Gardner Advertising Agency, and local government and non-profit agencies
1952-1957, Aug.Leo Burnett Company, Chicago: Copywriter, Television and Radio Department; and TV Group Head (1955)
1957, Aug.-1967Campbell-Ewald Company, Detroit: Creative Director for TV and Radio, Vice President, 1957-1960; Senior Vice President and Creative Director, 1960-1966; Executive Vice President and Creative Director, 1966-1967
1959Grand Prix, Cannes International Film Festival, for "An American in Paris"
1961Grand Prix, Cannes International Film Festival, for "The Magic Ride"
1968-1970D.P. Brother Company, Detroit: Senior Vice President and Executive Creative Director
1971-1973, Mar.Leo Burnett Company, Chicago: Senior Vice President and Executive Creative Director
1973, Mar.-1974, Apr.Leo Burnett Pty. Ltd., Sydney, Australia: Regional Creative Director
1974, Apr.-Dec.Leo Burnett Pte. Ltd, Singapore, Malaysia: Regional Creative Director
1974, Dec. 31Retired from Leo Burnett Company
1975-1976Consultant to Leo Burnett Company, Chicago and Leo Burnett Pte., Ltd, Singapore, Malaysia
1975-Writer, farmer, Barry County, Mich.
1979Wilding Advertising, Southfield, Mich.: Creative consultant
1981-1983William R. Biggs/Gilmore, Kalamazoo, Mich.: Creative Supervisor
1982-1995Lecturer, Department of Advertising, Michigan State University
1988Visiting Lecturer, People's Republic of China, U.S. Exchange Program in Advertising
1990Visiting Lecturer, Taipei, Taiwan and Jakarta, Indonesia
1992Visiting Lecturer, Dalhousie University, Nova Scotia
1996Professor Emeritus, Michigan State University

Other awards include the American Film Festival, Best of Automotive Award, 1961; Film Festival Hall of Fame for two commercials, 1965; and the American Freedoms Award, 1985

Subject Headings

Preferred Citation

[Identification of item], Kensinger Jones Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Kensinger Jones Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1999-2001.

Processing Information

Processed by Cathy Abernathy and Michael Shumate

Completed March 12, 2002

Encoded by Michael Shumate and Jeff Payne

Processing of this collection was supported in part by a gift from Kensinger and Alice Guseman Jones.

This finding aid is NCEAD compliant.