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Guide to the J. Walter Thompson Company. 35mm Microfilm Proofs, 1906-1960 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. 35mm Microfilm Proofs, 1906-1960 and undated
Language of Material
English
Extent
3.0 Linear Feet, 104 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Addressograph, 1914
Reel 1
American Appraisal Co. (factory appraisal financial service), 1922
American Correspondence School of Law, 1915
Arbuckle Brothers (Ariosa, Yuban coffees), 1913-1924
Elizabeth Arden, 1923
Artloom (rugs), 1937
Associated Tile Manufacturers (Keromic tiles), 1928
Automatic Electric Co. (interoffice telephones), 1915-1917
Audit Bureau of Circulations, 1930-1933
Ballard (Oven-ready biscuits), 1931-1933
Ballard (Oven-ready biscuits), 1931-1933 (continued)
Reel 2
A.B.A. Cheques, 1915
Belding Brothers & Co. (silks, fabric), 1908-1910
Barbours Linen Thread, 1924-1927
A. Bellor & Co. (ladies' cloaks, suits, dresses), 1920-1927
Berkey & Gay (furniture), 1917-1919
Canadian Colonial Airways, 1929-1931
Bartlett Pears, 1937
Bishopric Manufacturing Co. (building materials), 1925-1927
Bischof (ladies' clothing), 1914-1915
Paul Block (pictorial revue), 1917-1929
Bocaire (Turner and Walls men's shirts and shirting), 1921-1922
Paul Von Boeckman (physical culture), 1914
Boeing School of Aeronautics, 1937-1938
Bontex (H.B. Oaflin Co.; wash fabrics and dresses), undated
Borax Soap Chips, 1917-1918
A.S. Boyle (Old English Floor Wax), 1917-1922
Brenlin Window Shades (Chaow Breneman Co.), 1915-1926
Brunswick-Balke-Collender (bowling equipment), 1940
Burry Biscuit co., 1937-1939
Butterick, 1922-1925
Butterick, 1922-1925 (continued)
Reel 3
Carter's Underwear, 1913-1932
Edward A. Cassidy (Kimbal Auto Jacks, Casco Tire Pump, C. Piel Co., G.P. Muffler Cut-out), 1917-1920
CECO (radio tubes), 1930
Central Bank of Oakland, 1934-1935
Central Public Service Corp. (utility), 1930-1933
Chatham Manufacturing Co. (blankets, sheets, pillowcases), 1925-1940
Chicago, Burlington & Quincy R.R., 1925-1931
Chicago, Burlington & Quincy R.R., 1925-1931 (continued)
Reel 4
Close's Pocket Candies (George Close Co.), 1920
Coast Fishing Co. (Balto dog food, Puss and Boots cat food), 1933-1936
Cofield Motor Washer (washing machines), 1914
Colgate & Co. (toilet goods), 1906-1914
Cortley Clothes (Cohen Cohn and Lang; men's clothes), 1921
C.E. Conover Co. (Naiad dress shields), 1906-1917
Cooper's (men's underwear), 1939
Continental Motor Manufacturing Co., 1914-1920
Corning Glass Works (baby bottles, kitchen utensils, laboratory equipment, Steuben glass, Conaphore, auto headlight lenses), 1918-
Corning Glass Works (baby bottles, kitchen utensils, laboratory equipment, Steuben glass, Conaphore, auto headlight lenses), 1918- (continued)
Reel 5
Corticelli Silk Co. (dresses, hosiery, silk thread, knitting yarns), 1924-1928
Cox Confectionary Co. (Romance chocolates), 1920-1925
Cream of Wheat, 1923-1938
Columbia Broadcasting System (CBS, WBBM radio station), undated
Crosley Radio, 1929
Crowell Publishing Company (American, Collier's, Farm and Fireside, Woman's Home Companion magazines), 1924-1927
Crowell Publishing Company (American, Collier's, Farm and Fireside, Woman's Home Companion magazines), 1924-1927 (continued)
Reel 6
Atlantic Coast Fisheries Inc. (Chesebro Bros & Robbins, Inc. fish brokers, Nordic frozen fish steaks), 1929-1931
Alkalithia Co. (drugs), 1938-1939
Curtiss Candy Co. (Baby Ruth chewing gum and candy bar, Chico peanuts), 1928-1931
Curtis Publishing Co. (Ladies Home Journal), 1931-1938
Curtis Wood Work, 1913
City Baking Co. (Mrs. Schmidt's bread), 1926
Curtis Flying Service, undated
Davey Tree Surgeons, 1911-1937
Davey Tree Surgeons, 1911-1937 (continued)
Reel 7
Curtis Wright Trade, 1929
Davey Tree Surgeons, 1911-1937
Del Ray Foods (spaghetti), 1933
Derryvale Givens (linens), 1917
Detroit Brewing Co., 1937
Diamond Crystal Salt, 1922-1925
Dictaphone, 1916
Doubleday Page Co. (book publishers), 1914
Douglas Lighter (Hargraft & Co., cigarette lighters), 1926
Driecer & Co., 1926
Drakes Cakes, 1911-1916
Durham Duplex Razor Co., 1934-1938
Dwight Anchor (sheets and pillowcases), undated
Easy Washing Machines, 1938-1939
Eberhard Pencil Co. (Faber, Mongol pencils, Van Dyck and Kleerit erasers), 1929-1936
Electric Boat Co. (Nelsco diesel engines, New London Ship and Engine Co., Elco cruisers), 1925-1932
Elms and Sellon (D&J Anderson Ginghams fabrics, Standish fabrics), 1923-1926
Elms and Sellon (D&J Anderson Ginghams fabrics, Standish fabrics), 1923-1926 (continued)
Reel 8
Emerson Drug So. (Bromo-Seltzer), 1935-1940
Erskine & Danforth (Danersk furniture), 1920-1927
Felt & Tarront Manufacturing Co. (Comptometer), 1931
Exchange Trust Co. (banking), 1908-1916, 1925-1927
Felt & Tarront Manufacturing Co. (Comptometer), 1931
Fidelio Brewery, 1933-1934
Fiske & Co. (Frisklock, Tapestry bricks), 1914-1917
Flintkote Corp. (building materials), 1934
Foamite-Childs Corp. (fire protection, fire foam), 1923-1927
Foamite-Childs Corp. (fire protection, firefoam), 1923-1927 (continued)
Reel 9
Foremost Dairy Products Inc. (Foremost ice cream and milk), 1929-1931
Augusta Ice and Coal Co. (Allburn coal), 1929
Wm. Freihofer Baking Co. (bread), 1929-
Robert Gair & Co., Inc. (package merchandising), 1920-1924
Robert Gair & Co., Inc. (Harmony, Garner fabrics), 1927-1928
Gates Tours (vacation cruises), 1921-1926
P.A. Geier Co. (Royal electric vacuum cleaner), 1921-1924
General Shoe Co. (Jorman, Fortune shoes), 1938
General Timber Service Inc. (Weyerhauser Forest Products, Balsane wool blankets, insulation division), 1926-1933
Reel 10
Gill Bros. (lighting fixtures), 1914-1915
Globe-Wernicke (office equipment), 1927
Good Luck Food Co. (Good Luck for Lemon pie filling), 1922-1926
B.F. Goodrich (rubber products; Zippers overshoes, rubber footwear and soles/heels, airplane tires, Goodrich Silvertown, Brunswick, Diamond, Cavalier, Miller, Hood automobile tires, Farren-oid fan belts, mechanical and drug sundries, Miller Rubber Products toys and etc., Celeste spray douche, Sojourn fountain syringe, Diamond rubber belts, marine equipment), 1928-1933
B.F. Goodrich (rubber products; Zippers overshoes, rubber footwear and soles/heels, airplane tires, Goodrich Silvertown, Brunswick, Diamond, Cavalier, Miller, Hood automobile tires, Farren-oid fan belts, mechanical and drug sundries, Miller Rubber Products toys and etc., Celeste spray douche, Sojourn fountain syringe, Diamond rubber belts, marine equipment), 1928-1933 (continued)
Reel 11
Graham (Graham Bradley tractor, automobiles), 1937-1939
Grand Trunk Railway Line, 1920
Griedesieck Western Brewery (Stag, Oldbrau beer), 1937-1940
Gruen Watchmakers Guild (Verithin watch), 1915-1932
Reel 12
Gulbransen (player pianos), 1926
Hammond Organ, 1936
Hanovia Chemical Manufacturers (Alpine sun lamp, Kromayer lamp), 1928-1930
Hall-Borchet Dress Form Co., undated
Hasslers Manufacturing Co. (auto shock absorbers), 1927-1928
Hathaway Baking Co. (Dolly Madison, Dietz bread, Hathaway's bread), 1926-1934
Richard Hellmann Inc. (Hellmann's Blue Ribbon Mayonnaise), 1928
Hartsborn Shade Rollers, 1915
Peter Henderson (seeds), 1915-1926
Henriette (compacts and cigarette cases), 1937-1938
Histon Products Co. (drugs, Anatone, Jeltone), undated
Wm. Hollins Co. Inc. (Viyella knitting yarns), 1932
H.P. Hood & Sons (milk), 1933
Hoosier Manufacturing Co. (kitchen cabinets), 1923-1927
Hooven-Allison Co. (Bue Heart rope), 1920-1927
Horlick's Malted Milk, 1917-1929
Horlick's Malted Milk, 1917-1929 (continued)
Reel 13
Howlett & Hockmeyer (Waterside Corduroy suede-like ladies hats, Zip On Body clothes), 1923-1929
Richard Hudnut (cosmetics), 1929
Deauville & DuBarry (cosmetics), undated
Chicago Herald & Examiner, 1928-1929
George P. Ide & Co. (shirts and collars), 1926-1927
Ideal power lawn mower, 1915
Industrial Alcohol Institute (denatured alcohol, antifreeze), 1929
Thomas P. Jeffrey Co. (automobiles), 1915
Japan Tea Promotion Committee, 1927
Jovan Corp. (importers of ginger ale), 1928
International Vitamin Corp. (IVC Pearls vitamin capsules), 1930
International Silver Co. (premium give-away), 1939
International Shoe Corp., undated
Andrew Jergens Co. (Woodbury's soap, shaving stick, Jergens Violet Glycerine soap, lotion, Castolay Baby's Soap, Ben Hur perfume), 1911-1936
Andrew Jergens Co. (Woodbury's soap, shaving stick, Jergens Violet Glycerine soap, lotion, Castolay Baby's Soap, Ben Hur perfume), 1911-1936 (continued)
Reel 14
A.C. Krum & Sons (macaroni), 1926-1928
Reel 15
Kops Brothers (Nemo-Flex wonderlift, Sensation Steps, Rapid Medial Belt Co. medical trusses, corsets, brassieres), 1925-1934
Klein Rapid Shoe Repair Co., 1929
Klear Flox Linen Rug Co., 1922
A&M Karaghensian (Herati rugs), 1924-1927
Johnson & Johnson (Johnson's baby powder), 1925
Jobbers's Overall Co. (Blue Buckle overalls, work clothes), 1920
La Gerardine Inc. (La Gerardine hair set, Gray Ban hair rinse, Insto-Wave hair set), 1930-1933
Lamont Corliss & Co. (Peppermint Loriots candy), 1920
Langendorf United Bakeries (California Spun Slices, Pro Perland's Wheat Bread, Old Homestead bread, Royalets cupcakes), 1922-
Langendorf United Bakeries (California Spun Slices, Pro Perland's Wheat Bread, Old Homestead bread, Royalets cupcakes), 1922- (continued)
Reel 16
Lansdowne (Schweiger, Inc., embroidery patterns, dresses), 1914-1930
Lehn & Fink (Pebeco toothpaste, Bovril beef drink, Fly-Flu exterminators), 1923-1929
Leslie Salt, 1934-1936
Lever Bros. (Lifebuoy soap, Rinso detergent), 1918-1925
J.B. Lippencott Co. (book publishers), 1911-1916
Reel 17
Lewis Manufacturing Co. (contractors, homes), 1916-1917
Log Cabin (syrup), 1922-1925
Lyon & Healy (musical instruments), 1919-1920
Majestic Co. (coal chutes), 1917
W.H. & A.E. Margerison & co. (Martex towels), 1927
Matson Navigation Co. (Matson Line cruises), 1929-1931
McCall Corp. (McCall's, Red Book magazines), 1932
McCawley & Co. (Slip-On children's clothing), 1924-1925
Melville Shoe Corp. (Rival, John Ward, Thom McAn men's shoes), 1925
Massachusetts Baking Co. (White Rose bread), 1922
Mennen Co. (shaving supplies), 1914-1915
Meredith Publishing Co. (Successful Living, Better Homes & Gardens magazines), 1928
Moorman Manufacturing Co. (feeds), 1928
Moorman Manufacturing Co. (feeds), 1928 (continued)
Reel 18
Motor Improvements, Inc. (Purolator oil filters), 1926
Old Witch Co. (cleaning ammonia), 1929-1930
Olds Motor Works (Oldsmobile), 1914
Old Dominion Garment Co. (Blue Buckle overalls), undated
Norwich Pharmacal Co. (Unguentine, Vagiforms, Swan shaving cream), 1924
Mountain Valley mineral water, 1940
National Lumber Promotion Comm. (Nato Lumbers Manufacturing Association co-op), 1928-1932
National Electric Cookery Council (promotion), 1932
Vanadium Corporation of America (alloys), 1940
National Bureau of Surety and Casualty Underwriters (Safe Drivers Reward Plan, casualty insurance), 1938-1939
New England Candy Co. (Necco wafers, Balsters & OK), 1927-1929
New Jersey Brewers' Association (promotion), 1938
New York Chapter of National Music Appreciation Committee, 1940
New York Post, 1940
Norfolk & Portsmouth (resort), 1924-1928
Northern Pacific Railway, 1926-1930
Northwestern Expanded Metal Co., 1914
Nash Motors Co. (Nash, Lafayette automobiles), 1934
Nash Motors Co. (Nash, Lafayette automobiles), 1934 (continued)
Reel 19
Omar Baking Co. (bread and flour), 1937-1938
Orange Crush (soft drink), 1934
Osgood Deflection Lens (auto headlight lens), 1916
O'Sullivan Rubber Co. (rubber shoe heels), 1912-1933
Pacific Coast Electric Bureau (promotion), 1934
Peace Dale Mills (J.P. Stevens Co., knitting yarns), 1920-1922
Palisade Manufacturing Co. (Kitchen Bouquet food flavoring), 1914
Parfumerie St. Denis (bath luxuries), 1929
J. Parker Pray Inc. (Opalene nail enamel), 1926
Parker-Regan Corp. (Betty Bright floor mops), 1927-1929
Park-Lexington Corp (Grand Central Palace exhibition hall), undated
Pathescope Corp. (industrial films), 1930-1934
Pin Ap'A (Lamont Corliss soft drink), 1916
J.C. Penney, 1928-1929
J.C. Penney, 1928-1929 (continued)
Reel 20
Pineapple Producers Cooperative Association (promotion), 1933
Pennsylvania Railroad (passenger travel, freight,, TAT Maddux Airlines, Long Island Railroad, institutional advertising), 1926-1929
Pennsylvania Railroad (passenger travel, freight,, TAT Maddux Airlines, Long Island Railroad, institutional advertising), 1926-1929 (continued)
Reel 21
Pennsylvania Railroad (passenger travel, freight,, TAT Maddux Airlines, Long Island Railroad, institutional advertising), 1926-1929 (continued)
Reel 22
Pennsylvania Railroad (passenger travel, freight,, TAT Maddux Airlines, Long Island Railroad, institutional advertising), 1926-1929 (continued)
Reel 23
Pennsylvania Rubber Co. (tires, golf balls, tennis balls, etc.), 1928
Permutit Co. (water softener), 1930-1931
Peter Kailler Kohler (Lamont Corliss, Peter's chocolate and cocoa, Redges, Nestle), 1919
Peter Kailler Kohler (Lamont Corliss, Peter's chocolate and cocoa, Redges, Nestle), 1919 (continued)
Reel 24
Phoenix Hosiery (men's and women's), 1932-1934
E.A. Pierce & Co. (The Lansdowne Co.), 1930
Permutit Co. (water softener), 1932-1933
Piggly Wiggly Stores, 1927
Ed. Pinand (Eau de Quinine, Lilac Vegetal, toiletries_, 1926-1929
Pope Manufacturing Co. (motorcycles), 1914
Franklin Baker Co. Inc. (coconut), 1925-1929
Cheek Neal Coffee Co. (Maxwell House), 1925-
Cheek Neal Coffee Co. (Maxwell House), 1925- (continued)
Reel 25
Douglas Pectin Corp. (Certo), 1928
Postum Cereal Co. (Grape-Nuts), 1924
President Suspenders, 1924-1929
Florida Citrus Exchange (Florigold oranges), 1937
Rowntree & Co. (Chu-Fru candies), 1925
Roosevelt Hotel, 1938
Roma Wine Co. (Roma, La Boheme wines), 1935
Richardson Co. (roofing), 1923
Republic Rubber Co. (tires), 1915
Reo Truck Co., 1914
Reliance Property Management (Ritz-Carlton Atlantic City), 1932
Red Cross Shoes (ladies' shoes), 1912-1922
Reckitts Ltd. (bath perfume), 1930
Realsilk (men's and women's hose), 1931
Rayon Institute of America, Inc. (rayon promotion), 1929-1930
Red Head spark plug, 1918
Rand McNally & Co. (maps, Child Life magazine), 1925
Rand McNally & Co. (maps, Child Life magazine), 1925 (continued)
Reel 26
Quaker Oats Co. (Quaker Oats cereal, Aunt Jemima, Muffets cereal, macaroni), 1924-1936
Gorham Co. (hotel, household, ecclesiastical silverware, Spaulding Gorham, Black-Starr, Frost Gorham), 1929-1932
Standard Brands, Inc. (Fleischmann's Yeast), 1920-1922
Standard Brands, Inc. (Fleischmann's Yeast), 1922-1929 (continued)
Reel 27
Standard Brands, Inc. (Fleischmann's Yeast), 1929-1933 (continued)
Reel 28
Standard Brands, Inc. (Fleischmann's Yeast; Life Begins at Forty 1937: see also reel 50), 1933-1938 (continued)
Reel 29
Standard Brands, Inc. (Fleischmann's Yeast; Life Begins at Forty 1937: see also reel 50), 1933-1938 (continued)
Reel 30
Standard Brands, Inc. (Royal Baking Powder), 1923-1932
Standard Brands, Inc. (Royal Baking Powder, Gelatin, pudding), 1925-1938 (continued)
Reel 31
Standard Brands, Inc. (Royal Baking Powder, Gelatin, pudding, desserts, mayonnaise, Fleischmann's Gin), 1934-1940 (continued)
Reel 32
Sardine Fisheries of Maine (Maine sardines), 1930
Savage Arms Corporation (Savage Stevens guns), 1923
Savage Washer & Dryer (washing machines), 1923
F. Schumacher & Co. (fabrics), 1922-1929
F. Schumacher & Co. (fabrics), 1929-1930 (continued)
Reel 33
Seaboard Rice Milling Co. (Comet rice), 1917
Shults Bread Co., 1922-1923
Sealcones Inc. (containers), 1931
Seamless Rubber Co. (Surgeon's gloves, sporting goods, 1934-1940
Lewis Searing Co. (grease cups and cartridges), 1920
Seeck & Kade (Persussin, Actin), 1931-1941
Senrico Toothpaste Co., 1919
Silk Association of America (promotion), 1916-1921
R.F. Simmons Co. (chains), 1913-1920
Simmons Co. (beds and mattresses), 1927-1928
Simmons Co. (beds and mattresses), 1927-1928
Reel 34
L.C. Smith and Corona Typewriters, Inc., 1930-1932
Simmons Co. (mattresses, coil springs, metal beds, studio couches, Beautyrest mattresses), 1932-1938
Smokador Manufacturing Co. Inc. (smoke stands), 1928-1929
Sonotone Corp. (hearing aids), 1930-1931
Sonotone Corp. (hearing aids), 1930-1931 (continued)
Reel 35
Spaulding & Merrick (tobacco), undated
Stanley Insulating Co. (vacuum bottles), 1918-1928
Sterling Varnish Co. (Nitrex automotive tire coating), 1920
Sonora Phonograph Co. (phonograph, radio speakers), 1924-1926
Stork Co. (baby pants, sheeting), 1914-1916
S.W. Straus & Co. (banking), 1925-1932
Sun Maid Raisin Growers, 1923-1925
Sun Maid Raisin Growers, 1925-1929 (continued)
Reel 36
Superior Underwear Co., 1914-1919
Stewart Phonograph Co., 1921
Union Tobacco Co. (Herbert Tareyton cigarettes), 1928-1929
Tea Garden Products Co. (preserves, jellies), 1934-1935
Tested Products Laboratories Inc. (Placidon stomach relief), 1934
Tex-a-kan Flour Mills Co., 1936-1937
Tydol (gasoline), 1917-1919
Time, Fortune (magazines), 1929-1933
Toledo Scale Co., 1929
Thermoid Rubber Co. (Hardy universal joints, industrial machinery accessories, tires), 1919-1921
Thermoid Rubber Co. (Hardy universal joints, industrial machinery accessories, tires), 1916-1923 (continued)
Reel 37
Town House Hotel, 1936-1937
Tromite Corporation (water softener), 1923-1924
Trussed Concrete Steel Co. (building materials), 1914-1917
International Telephone & Telegraph (postal telegraph, commercial cables), 1929-1931
United Airlines (Air Express Division, passenger flights), 1933-1937
United Airlines (Air Express Division, passenger flights), 1937-1939 (continued)
Reel 38
United Artists (Hal Roach Studios, Captain Fury), 1939
United States Rubber Co. (rubber footwear, Raynsters raincoats, Keds sneakers, Naugahyde traveling bags), 1919-1928
U.S. Industrial Alcohol Co. (Pyro antifreeze, Alcorub rubbing alcohol), 1925-1933
Reel 39
Urbana Wine Co. (Gold Seal champagne and wines), 1934
Vauv Co. (publications), 1924-1927
Vogue (publication), 1914
P.F. Volland Co. (publishers), 1914
S. Sternau (Sterno canned heat, Erno nose spray, Spry rubbing compound), 1929-1938
Davison Chemical Corp. (Sylox baby powder), 1939
Wadsworth Watch Case Co., 1921-1929
Wadsworth Watch Case (Henrietta cases), 1937-1938
John Wanamaker (department store), 1914
Washington State Progress Commission (promotion), 1938
W.R. Warner Co. (Sloan's linament, Formamint, Agarol, Stacomb), 1923-
Mrs. Emily Watson, Inc. (pie crust), 1924-1927
Welch Grape Juice Co. (Grapelade), 1925-1928
Welch Grape Juice Co. (Grapelade), 1925-1928 (continued)
Reel 40
Wheeler-Osgood Co. (Laminex doors), 1929-1931
Charles William Co. (stores), 1914
Wood Associates (office furniture), 1930
Wm. Wrigley (chewing gum), 1931-1934
Quaker Oats
Shelltox
Peak Prean
Jantzen
Victor
Gillette
Dollar Line
Chevrolet trucks
Chevrolet passenger cars
Buick
Institutional
Chevrolet
Pontiac
Buick--Marquette
Blity truck
Complete line
Victor
Zoo candies
De Kuyper's liqueurs
Eastman Kodak
Fyffe's bananas
Felix cat food
Flexo watch crystals
Frigidaire
Gillette
Carpal
CeCo radio tubes
Chile saltpetre
Coca-Cola
Goodrich
Victor
Jantzen
Johnson Sea Horses
Kraft
Extrait de Viande Liebig
Cutex
De Beukelaer
Buick
Cadillac
Johnson Sea Horses
Eastman Kodak
Goodrich
Johnson Sea Horses
Chevrolet trucks
Chevrolet passenger cars
Marquette
Oakland
Oldsmobile
Pontiac
Vauxhall
Acrophon
Bakelite
Chile saltpetre
Coca-Cola
Eastman Kodak
Electrola
Gillette
Goodrich
Victor
Alpine--Gruen watches
Horlicks
Jantzen
Kraft
Pond's
Quaker Oats
Blondex
Royal baking powder
Sun Maid raisins
Sagrotan
Buick
Chevrolet trucks
Chevrolet passenger cars
Vauxhall
Pontiac
Opel
GMC
Wotto Brady & Co. Ltd
Eastman Kodak
Edsu fabrics
Goodrich
Horlicks
Johnson & Johnson
Royal baking powder
Scott's Emulsion
Silk Flakes
501 soap
Cocogem
Tej boot polish
Challak motor polish
Mobil Oil
Opel
Eastman Kodak
Gilbert & Parker
Goodyear
Columbia Records
Pond's
Ivanhoe Perfection stove
Sare de Lux
Standard Oil
Prestone
Electrogay
Telephone Co.
Chat Noir & Lady cosmetics
Carn cigarettes
Chevrolet trucks
Oakland
Pontiac
Buick
Cadillac
Oldsmobile
Chevrolet passenger cars
Brasso
Dunlap
Eastman Kodak
Frigidaire
General Electric
Goodrich
Modess
Karpal
National City Bank
Nael candies
New Departure
Hycoe
Delco-Remy
Padilla vermouth
Pond's
Pyrrhocide
Royal baking powder
Santos cigars
Sonora
Waldorf tissues
Swift's
Por Taytoy milk
J. Walter Thompson
Standard Oil
Gruen
Goodrich
Gillette
Fleischmann's baking powder
Fleischmann's yeast for health
Royal yeast cakes
Shell Oil
J. Walter Thompson
Kraft
Magic baking powder
Libby's
Lafayette
Windsor Duo towel
Chase & Sanborn coffee
Clover Leaf salmon
Cream of Wheat
Cutex
GMC
Chevrolet
Imi
Jantzen
Jonarista
Odo-ro-no
Ota
AC spark plugs
Delco-Remy
Lonejoy
New Departure
Hycoe
Poma
Peder Maller
Persil
Sun Maid raisins and prunes
Ude og Hjemme
Westerby
Alfa margarine
Beech-Nut chewing gum
Röda Björn
Ceraa
Granulerat Chilisaltpeter
Cutex
Diamant
Eastman Kodak
Flint & Vaegen
Fructus
Goetjes Suebakker
Gillette
Gluten flour
Flexo watch crystals
Henkil & Co.
Chevrolet trucks
Chevrolet passenger cars
Marquette
Oakland
Oldsmobile
Opel
Pontiac
Vauxhall
Royal baking powder
Murray & Stewart
Moir's jellies
Menek
Karanan
Jantzen
Horlicks
Goodrich
Electrolux
Cream of Wheat
Clubman shoes
Black & White scotch
Chateau brandy
Atlantic Refineries
Pineoleum
Odo-ro-no
Marconiphone Loudspeaker
McVitie & Price Ltd.
Lux soap and flakes
Horlicks
Libby, McNeill & Libby
Johnson Sea Horses
Jantzen
Ideal Hrue Dairies
Royal baking powder
Sun Maid raisins
Swift's
Vaseline
Eastman Kodak (Cuba)
Goodrich
Hall's wines
Harpic
Pond's
Pyrex
Ramntree's candies
Rinso
Vauxhall
Buick
Chevrolet trucks
Chevrolet passenger cars
Cadillac
LaSalle
Marquette
Atkinson face powder
Beech-Nut chewing gum
Bink's paint spray
Boot's chemists
Frank's Foods
Brisling
Chileau Nitrate Producers Association, Ltd.
L.C. Smith and Corona
Cream of Wheat
Cutex
Courtauldo rayon
Hind's
Horlicks
Jantzen
Odo-ro-no
Quaker Oats
Vicente Rico
Victor
Royal baking powder
Simmon's
Coca-Cola
Delco-Luy
Eastman Kodak
Frigidaire
Gillette
Goodrich
Chevrolet trucks
Chevrolet passenger cars
Oakland
Opel
GMC
Buick
Chevrolet trucks
Chevrolet passenger cars
GMC
Marquette
Oakland
Oldsmobile
Pontiac
Coca-Cola
Postal Telegraph
Eastman Kodak
Gillette
Goodrich
Victor
Jantzen
Johnson Sea Horses
Libby, McNeill & Libby
Quaker Oats
Sao Paulo (Brazil)
Atlantic Refineries
Blue Star Lines
Casa Pratt
Eastman Kodak
Fleischmann's yeast for health
Goodrich
Chevrolet trucks
Chevrolet passenger cars
Oakland
Jantzen
Johnson Sea Horses
Maiyena
Duryea
Leite Moca
RCA tubes
Refinacoes de Milbo Brasil
Royal baking powder
Casa Forte de Sur America
Combri
Cutex
DuPont Duco
Ditzinger's
Victor
Layarin
Lyon's tea
Medital
Modehurst
Ovaltine
Opel
GMC
Buick
Chevrolet trucks
Chevrolet passenger cars
Pond's
Potter & Moore
Spaulding
Nujol
Flit
Mistol
Daggett & Rounsdell
J. Walter Thompson
Matson Lines
Lux soap and flakes
Kraft
Johnson Sea Horses
Jantzen
Horlicks
Chamberlain's cough medicine
Australian Bedeaux
Vauxhall
Pontiac
Oldsmobile
Oakland
Chevrolet trucks
Chevrolet passenger cars
Drazetki Bengalskie
Saletra Chilyska
Victor
Gillette
Pontiac
Oldsmobile
LaSalle
Chevrolet trucks
Chevrolet passenger cars
Cadillac
Buick
Matson Lines
Johnson Sea Horses
Horlicks
CeCe radio tubes
Bedford trucks
Vauxhall
Pontiac
Chevrolet trucks
Chevrolet passenger cars
Kraft-Phenix
Reel 42
Libby, McNeill & Libby, 1916-1919
Libby, McNeill & Libby, 1919-1928 (continued)
Reel 43
Swift & Co., undated
Swift & Co., undated
Reel 44
Swift & Co., undated
Reel 45
General Cigar, undated
Reel 45
Pond's, undated
Standard Brands, undated
Chase & Sanborn, undated
Tenderleaf Tea, undated
Royal baking powder, undated
Royal Gelatin, undated
Royal pudding, undated
Fleischmann's Yeast for Health, undated
Fleischmann's Irradiated Yeast for Animals, undated
Lever Brothers (Lux Toilet Soap)

[Dr. Killian, Breed, Abbott & Morgan (advertisements, coupons, leaflets), Dr. Susan scripts, Lux Radio Theatre commercials]

Reel 46
General Cigar

[Special News Events consents, Vintage advertising consents]

Pond's

[Client, Miss Olzendam, Dr. Killian, Dr. Andrews, Dr. Cipallaro, Mr. Clark and Mr. Voorhees (clients' lawyers)--radio commercials]

Standard Brands
Chase & Sanborn

[Breed, Abbott & Morgan, Dr. Lee, Dr. Killian, Miss Olzendam/client]

Tenderleaf Tea

[Dr. Lee, Dr. Killian, Miss Olzendam, client]

Emerson Drug Co. (Bromo-Seltzer)
Lever Brothers (Lux Toilet Soap)

[Dr. John Killian--newspapers 1937, magazines 1936-1940]

Reel 47
General Cigar

[White Owl cigars; magazines 1933, 1936]

Pond's

[Magazines; Danya 1937-1938, Vanishing Cream 1938, Cold Cream 1938-1939, Glare Proof powder 1938, Cream Extra Vitamin Skin 1937-1938, Cold Cream Under Skin treatment 1937-1938]

Standard Brands

[magazines; Chase & Sanborn coffee 1938-1939, Bergen cartoons 1937, Dated Coffee 1936]

Emerson Drug Co. (Bromo-Seltzer_

[Magazines 1936-1938]

Lux Flakes
Reel 48
Fleischmann's Stox
Pertussin (Seeck & Kade)
Charter Oak bread
Fleischmann's Stox
Fleischmann's Yeast for Health
Old Witch
O'Sullivan's heels
Aunt Jemima pancake flour
Lux toilet soap, undated
Lux Flakes, undated
Fleischmann's Dry Gin, 1934
Chase & Sanborn, 1934-1935
Lux Flakes, 1934
Lux toilet soap
Standard Brands (copyright materials; continued on reel 50), undated
Reel 49
Lucky Strike cigarettes, 1933
Chase & Sanborn, 1931-1934
CW brand coffee, 1932-1934
Royal pudding, 1931-1934
Royal Gelatin, 1934
Tenderleaf Tea, 1931-1935
Royal baking powder, 1931-1934
Fleischmann's yeast, 1930-1935
Fleischmann's Dry Gin, 1937
Chase & Sanborn, 1937
Chase & Sanborn, 1932-1935
Royal Gelatin, 1933
Chase & Sanborn, 1932
Ironized Yeast, 1932
Fleischmann's Yeast for Health, 1932
Tenderleaf Tea, 1933
Potato chips, 1933
CW brand coffee, 1932-1935
Fleischmann's Yeast for Health, 1935
Rinso, 1933 May
Lux Flakes, 1933 Mar.
Tenderleaf Tea, 1933-1935
Lux Flakes
C& S Royal vanilla pudding, 1933
Tenderleaf Tea, 1934-1935
Royal baking powder, 1934
CW brand coffee, 1932
Chase & Sanborn, 1932-1933
Royal Gelatin, 1935
Royal pudding, 1932-1933
Royal Gelatin, 1934
Tenderleaf Tea, 1932
Royal desserts, 1931-1933
Tenderleaf Tea, 1935
Chase & Sanborn, 1931
Royal baking powder, 1931-1935
Tenderleaf Tea, 1935
Fleischmann's Yeast for Health, 1931-1935
Lux Flakes, 1933-1934
Zenith radio, 1934 May
Chase & Sanborn, 1932
Rinso, 1932
Lux Flakes, 1931
Jergens' lotion, 1937 Nov.
Fleischmann's yeast, Life Begins at 40, 1937
Fleischmann's yeast, Life Begins at 40, 1936
Reel 50
Royal desserts, undated
Fleischmann's Yeast for Health, undated
Fleischmann's yeast for animals, 1931
Chase & Sanborn, 1937
Fleischmann's Dry Gin, 1937
Tenderleaf Tea, 1937
Rinso, 1937 Mar.
Fleischmann's yeast, Arthur Murray, 1937
Fleischmann's yeast, Life Begins at 40, 1937
Fleischmann's yeast for health, 1938
Royal baking powder, 1937
White Owl cigars, 1933-1937
Lux toilet soap, 1934
Fleischmann's Yeast XR, 1935
Fleischmann's yeast for dogs, 1935
Fleischmann's Yeast for health, 1934
Royal baking powder, 1934
Fleischmann's yeast, 1931-1937
American Home Products, 1939-1941
Reel 51
American Home Products, 1943
Astaire, Fred, 1946-1947
Block Drug Co., 1942-1944
Boston Globe, 1935-1943
Buxton, 1924-1941
Buxton, 1942-1951 (continued)
Carter's Products, 1942-1945
Reel 52
Chicago Community Fund, 1937
City Baking Co., 1923-1934
City Baking Co., 1925-1937 (continued)
Coordinator of Inter American Affairs, 1943-1945
CW brand coffee, 1930-1935
Dr. Price baking powder, 1929-1935
Fulton Sylphen, 1944-1945
General Cigar, 1933-1939
Reel 53
General Cigar, 1940-1951 (continued)
GCMI, 1948
Guinness. Arthur & Sons, 1933-1938
Reel 54
Guinness. Arthur & Sons, 1938-1942 (continued)
Guinness. Arthur & Sons, 1943-1948 (continued)
Lever-Vimms, 1944-1945
Lever-Vimms (trade), 1944
Martini & Rossi, 1939-1941
Reel 55
McFadden Publications, 1939
Nashua Manufacturing, 1947-1949
Newspapers Publishers Committee, 1940-1941
New York Dress Institute, 1940-1943
Reel 56
New York subways, 1942
Northam Warren, 1937-1944
Northam Warren (Cutex), 1916-1918
Reel 57
Northam Warren (Cutex), 1919 (continued)
Northam Warren (Cutex), 1920 (continued)
Northam Warren (Cutex), 1921-1922 (continued)
Northam Warren (Cutex), 1923-1925 (continued)
Northam Warren (Cutex), 1926-1927 (continued)
Northam Warren (Cutex), 1923-1929 (continued)
Reel 58
Northam Warren (Cutex), 1930 (continued)
Northam Warren (Cutex), 1931 (continued)
Northam Warren (Cutex), 1932-1933 (continued)
Northam Warren (Cutex), 1934-1935 (continued)
Northam Warren (Cutex), 1936-1937 (continued)
Northam Warren (Cutex), 1938-1940 (continued)
Reel 59
Northam Warren (Cutex), 1941-1943 (continued)
Northam Warren (Cutex), 1944-1947 (continued)
Odo-ro-no, 1940-1941
Old Gold, 1941
Old Gold (magazine advertising 1941 on reel 69), 1942
OPA-WPA campaigns, 1944
Oxford University Press, 1946-1950
Pennsylvania Central Airways, 1943-1944
Reel 60
Pennsylvania Central Airways, 1945 (continued)
Petroleum Industry War Council, 1943
Planters Nuts & Chocolate Co., 1934-1940
Planters Nuts & Chocolate Co., 1943-1944 (continued)
Popular Science magazine, 1924-1930
Powers, John Robert, 1943-1945
Dr. Price baking powder, 1929-1935
Quinlan, Kathleen Mary, 1929-1940
Reel 61
Radio Times, 1937-1940
Ready to Serve, 1941
Reynolds Metals, 1946-1947
Rheem Manufacturing, 1941
Reel 62
Serfert, 1947-1948
Sharp & Dohme, 1930-1931
Sharp & Dohme, 1932-1933 (continued)
Sharp & Dohme, 1934-1935 (continued)
Sharp & Dohme, 1936-1937 (continued)
Sharp & Dohme, 1940 (continued)
Sharp & Dohme, 1942 (continued)
Reel 63
Sharp & Dohme, 1943-1947 (continued)
Fleischmann's, 1923-1925
Fleischmann's, 1926-1935 (continued)
Fleischmann's, 1936-1940 (continued)
Fleischmann's, 1941 (continued)
Fleischmann's, 1942 (continued)
Chase & Sanborn, 1931
Reel 64
Chase & Sanborn, 1932 (continued)
Chase & Sanborn, 1933 (continued)

[Also potato chips]

Chase & Sanborn, 1934 (continued)
Reel 65
Chase & Sanborn, 1935 (continued)
Chase & Sanborn, 1936 (continued)
Chase & Sanborn, 1936 (continued)
Chase & Sanborn, 1937 (continued)
Chase & Sanborn, 1938 (continued)
Reel 66
Chase & Sanborn, 1939 (continued)
Chase & Sanborn, 1940 (continued)
Chase & Sanborn, 1941 (continued)
Chase & Sanborn, 1942-1943 (continued)
Reel 67
Chase & Sanborn, 1944 (continued)
Chase & Sanborn, 1945 (continued)
Chase & Sanborn, 1946 (continued)
Chase & Sanborn, 1947 (continued)
Chase & Sanborn, 1948 (continued)
Chase & Sanborn, 1949 (continued)
Taylor, W.A. Co., 1941-1942
Textron, 1943-1950
Reel 68
Todd Shipyards, 1943
U.S. Gutta Percha, 1914-1919
U.S. Gutta Percha, 1920-1922 (continued)
U.S. Gutta Percha, 1923-1926 (continued)
U.S. Gutta Percha, 1927-1928 (continued)
U.S. Gutta Percha, 1929 (continued)
U.S. Gutta Percha, 1930-1931 (continued)
U.S. Gutta Percha, 1930-1932 (continued)
Reel 69
U.S. Gutta Percha, 1933-1937 (continued)
U.S. Gutta Percha, 1938-1942 (continued)
U.S. Navy Relief vol. 1, 1942
Western Union Telegraph, 1946-1950
Old Gold, 1941
Ballantine & Sons, 1935-1941
Reel 70
Ballantine & Sons, 1941-1946 (continued)
Reel 71
Ballantine & Sons, 1947-1953 (continued)
Reel 72
Ballantine & Sons, 1953-1955 (continued)
Reel 73
Fanny Farmer, 1939-1950
Reel 74
Florida Citrus, 1950-1955
Reel 75
New York subways, 1942-1948
Penick & Ford, 1920-1943
Reel 76
Radio Corporation of America (RCA) vol. 1, 1943-1944
Reel 77
Radio Corporation of America (RCA) vol. 1, 1943-1944 (continued)
Reel 78
National Broadcasting Company, 1945-1946
Radio Corporation of America (RCA) America vol. 2, 1947
Reel 79
Radio Corporation of America (RCA) National vol. 1, 1947 (continued)
RCA Victor vol. 1,2, 1947
RCA Tube Division, 1947
RCA Victor programs vol. 2, 1948
Reel 80
RCA Victor Division, 1948
RCA Engineering Products, 1948
RCA programs vol. 1, 1949
Reel 81
RCA programs vol. 2, 1949
RCA American institutional, 1948
Reel 82
RCA American tube, 1948
RCA Engineering Products, 1949
RCA institutional, 1949
RCA Victor records, 1942
RCA home instruments vol. 1, 1949
RCA home instruments vol. 2, 1949
RCA Victor (4 vol.s), 1950
Reel 83
RCA Tube Division, 1950
Reel 84
RCA programs vol. 1, 1950
RCA programs vol. 2, 1950
RCA American institutional, 1950
RCA home instruments, 1953
RCA newspaper, undated
RCA insertion schedules, 1946 June 24-1947 Dec. 27
Reel 85
Reynolds Metals, 1943-1945
Reel 86
Scranton Lace Co., 1943-1947
Scranton Lace Co., 1948-1950 (continued)
Textron, 1943-1944
Document for Pat Nichols, undated
American Cancer Society, 1953-1954
Reel 87
Aquascutum, 1955-1959
Boyle-Midway, 1958-1959
Buitoni, 1955-1957
Burlington Mills, 1956-1957
Carter's Ink, 1931-1947, 1949-1951
Church and Dwight, 1949-1959
Ciba, 1956-1957
Columbia Mills, 1951-1955
Crompton, 1957-1958
Devoe and Reynolds, 1955-1958
Reel 88
Farrell Lines, 1949-1959
Fieldcrest, 1956-1958
Good Housekeeping, 1939-1942
E.F. Hutton, 1956
Johns-Manville, 1931 Jan.-1933 Jan.
Johns-Manville, 1933 June-1938 Nov. (continued)
Reel 89
Johns-Manville, 1938-1942 (continued)
Reel 90
Johns-Manville, 1942-1946 (continued)
Reel 91
Johns-Manville, 1946-1951 (continued)
Reel 92
Johns-Manville, 1951-1957 (continued)
Reel 93
Johns-Manville, 1957-1959 (continued)
Reel 94
New York Central Railroad, 1955-1959
Oneida, 1948-1960
Pacific Mills, 1956-1957
Pacific Mills, 1957-1959 (continued)
Reel 95
Penick & Ford, 1938-1939, 1944-1954
Pharmacraft, 1946-1960
RCA, 1946
Polytravel & Tours, 1955-1960
RCA, 1951-1953
Reel 96
Seth Thomas, 1951-1956
Shell Oil, 1932-1935
Shell Oil, 1936-1943 (continued)

[reel missing as of 4/23/80]

Reel 97
Shell Oil, 1942-1951 (continued)
Reel 98
Shell Oil, 1951-1956 (continued)
Reel 99
Shell Oil, 1956-1959 (continued)
Reel 100
Shell Oil, 1959-1960 (continued)
Reel 101
Alexander Smith, 1952-1955
Staze, 1950-1955
Stouffer, 1958-1960
Sylvania, 1955-1956
Sylvania, 1956-1959 (continued)
Reel 102
Trico, 1955-1956
United Hospital Fund, 1930-1937
Ward Baking, 1942-1947
Ward Baking, 1947-1949 (continued)
Reel 103
J.B. Williams, 1936-1947
J.B. Williams, 1948-1957 (continued)
Reel 104
Wool Bureau, 1954-1960

Historical Note

Beginning in the late 1930s, proof books containing advertisements of former clients, foreign clients and domestic clients from offices other than New York were put on microfilm. It is believed that after items were microfilmed, the originals were destroyed.

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. 35mm Microfilm Proofs, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. 35mm Microfilm Proofs were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Rubenstein Library, 1987

Encoded by Richard Collier, December 2011

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.