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Guide to the J. Walter Thompson Company. Account Files, 1885-2008 and undated, bulk 1920-1995

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Collection Number
RL.00658
Title
J. Walter Thompson Company. Account Files
Date
1885-2008 and undated bulk 1920-1995
Creator
J. Walter Thompson Company
Extent
400 Linear Feet, 28,0000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
Material in English, Spanish, Portuguese, German, Hebrew, Turkish, Chinese, Japanese, and Russian

Collection Overview

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.

Review Board materials may not be photocopied.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Small Accounts Files, 1885-2006 and undated

55 boxes

Consists of account-related materials for a large number of JWT clients for which very limited records exist. Includes account histories, research reports, clippings, correspondence, storyboards and printed material. Arranged alphabetically by company name.

A&M Karagheusian, account history, 1924-1926

[Business Extension Dept. report]

Box 1
A. Beller and Company, account history, 1925
Box 1
A.C. Krumm and Son Macaroni Company, account history, 1926

[Business Extension Dept. report]

Box 1
Abbot Laboratories, 1959, 1970-1980
Box 1
Absorbine Jr., storyboards, undated
Box 1
Acemesa, clippings and press, 1985
Box 1
Act Media, brochure, 1989
Box 1
Activision, 1981-1984
Box 1
Advertising Council, general files, 1968
Box 1
A. J. Waffles, business review, 1990
Box 1
Akzo Salt, Consumer-Led New Product Development, 1989
Box 1
Alberto Culver, 1964-1971
Box 1
Alka-Z, case history, 1976
Box 1
All Sports, clippings and press, 1983
Box 1
Allegheny, correspondence and memoranda, 1978-1980
(2 folders)
Box 1
Allied-Signal
Clippings and press, 1977-1986
Box 1
Signal World Magazine, 1985
Box 1
Almaden Vineyards, 1965-1966
Box 1
Aluminium Limited, 1959-1971
Box 1
Ambassador International, 1976-1979
Box 1
American Airlines, correspondence and memoranda, 1944
Box 1
American Bakeries, 1963-1966
Box 1
American-British Improvement Co., 1925-1926

[Business Extension Dept. report]

Box 1
American Constructing Engineers Council, clippings and press, 1981
Box 1
American Equity, correspondence and memoranda, 1981
Box 1
American Federation of State, County and Municipal Employees (AFSCME), clippings and press, 1980
Box 1
American Film Theatre, 1973-1974
Box 1
American Gas and Electric Company, 1953
Box 1
American Gas Association
Box 2
Communications Plans and Recommendations, 1976
Box 2
Ford's Theatre files, 1970
Box 2
Periodical, American Gas Association Monthly, 1984-1987
(3 folders)
Box 2
American Golf, memoranda, 1995
Box 2
American Home Products Corp., 1960-1967
Box 2
American Hospital Association, clippings and press, 1974
Box 2
American Machine and Foundry Co., 1966-1968
Box 2
American Oil Company (AMOCO), booklet - Bridge Score, 1935
Box 2
American Petroleum Institute, 1963-1971
Box 2
American Postal Workers Union, clippings and press, 1982-1985
Box 2
American Red Cross, booklet - Rhapsody in Red, 1994
Box 2
American Tobacco Company
General files, 1912
Box 2
Bull Durham print advertisement, 1915
Box 2
Ameritech, clippings and press, 1983-1984
Box 2
Ames Department Store, brochure--More of What You're Shopping For, circa1986
Box 2
ANCO Wiper Blades
Media Plan, 1982
Box 2
Retail Ad Kit, 1980
Box 2
Anderson Company, clippings and press, 1979
Box 3
Andrew Jergens Company, 1916-1965
Account histories, 1916-1926
Box 3
Correspondence and histories, 1963-1965
Box 3
Howard Henderson files, 1930-1959
Box 3
Memoranda regarding Woodbury Slogan, 1946-1950
Box 3
Speech by Stanley Resor, 1920
Box 3
Story of Woodbury's Facial Soap, 1920-1951
(13 folders)
Box 3
Arbuckle Brothers (Yuban Coffee), 1912-1926
(2 folders)
Box 3
Arrowhead Drinking Water, clippings and press, 1985
Box 3
Arts Foundation of Michigan, logos, 1990
Box 3
Associated Brewing Co., 1965-1968
Box 3
Association of American Playing Card Manufacturers, 1948, 1953-1960
(3 folders)
Box 3
Atlantic Cos., clippings and press, 1985
Box 4
AT&T, clippings and press, 1973
Box 4
Audio Devices, Inc., 1974
Box 4
Australian Tourist Commission
Agency Review, 1991
Box 4
Campaign Overview--Australia, the Feeling is Magic, circa 1993
Box 4
Credentials of North American Resources, circa1993
Box 4
JW Travelogue, circa 1993
Box 4
Meeting the Challenge of Asia, 1993
Box 4
Barclay House, memoranda, 1981
Box 4
Baskin Robbins, clippings and press, 1973-1985
Box 4
Bausch and Lomb
Company Analysis and Annual Report, 1977
(2 folders)
Box 4
Correspondence and memoranda, 1981
Box 4
Magazine Advertising Estimates, 1981
Box 4
Printed material, 1970-1981
Box 4
Bay Area Cable Cooperative, clippings and press, 1983
Box 4
Beatrice Foods, clippings and press, 1960s-1980s
(3 folders)
Box 4
Beecham Cosmetics (Vitabath), clippings and press, 1980
Box 4
Bell Atlantic, outdoor, undated
Box 4
Bell South Mobility, clippings and press, 1984
Box 4
Bendix, clippings and press, 1981
Box 4
Benetton, clippings and press, 1983-1988
Box 4
[B.F. Goodrich, Legend of Chief Buffalo Child Long Lance: moved to Oversize Box 52]
Box 4
B.F. Goodrich Footwear Co., brand policies, 1931
Box 4
Big Sky of Montana, Inc., 1973-1974
Box 4
Bishopric Manufacturing Co., 1926

[Business Extension Dept. report]

Box 4
Blockbuster, 1995
Box 4
Blue Chip Stamp Co., 1967-1968
Box 4
Blue Cross and Blue Shield
Box 5
General files,1962-1967, 1975
(2 folders)
Box 5
Clippings and press, 1964-1986
(2 folders)
Box 5
Publications, circa 1960-1983
Box 5
Book-of-the-Month-Club, printed material, 1976-1985
Box 5
Booth Newspapers, clippings and press, 1976
Box 5
Bo Rics, clippings and press, 1984
Box 5
Bosch
Business Plan, 1988-1933
Box 5
Estimated Marketing Expenses, 1987
Box 5
Boston Globe, 1926

[Business Extension Dept. report]

Box 5
Boyle-Midway, 1959-1960
(2 folders)
Box 5
Boys Club of America, clippings, 1973
Box 5
Brillo Manufacturing Co., 1963-1967
Research reports, 1963-1967
Box 5
Review of 1962 and Recommendations for 1963, 1963
Box 5
Bristol-Myers Squibb, JWT Worldwide Agency Discussion, 1995
Box 5
British Airways, Worldwide Media Planning Guidelines, circa 1994
Box 5
British Telecom, campaign history, 1988
Box 5
Brown & Williamson Tobacco Corporation, clippings and press, 1976-1977
Box 5
Buckeye Soda Products, 1926

[Business Extension Dept. report]

Box 5
Builders Square
Box 6
General files, 1993
Box 6
Agency Review, 1993
Box 6
Banners, 1993
Box 6
Clippings, 1993
Box 6
Print Campaigns, 1993
Box 6
Buitoni Foods Corp., 1957
Box 6
Burlington Railroad--Chicago (Burlington and Quincy), 1926
Box 6
Buxton, Inc., 1925-1926

[Business Extension Dept. report]

Box 6
California Milk Advisory Board,
Printed material, 1980-1981
Box 6
Scripts, 1980
(4 folders)
Box 6
California Raisin Advisory Board, 1961-1968
Box 6
Campbell-Taggart Bakeries, 1967-1973
Box 7
Canada Mink Breeders Association, Canada Majestic Mink, undated
Box 7
Capitol Federal Savings, clippings and press, 1985
Box 7
Car Care Council, clippings and press, 1970
Box 7
Carhartt, Inc., clippings and press, 1987
Box 7
Carl's Jr., Situation Analysis, 1993
Box 7
Car Max, 1995-1996
Box 7
Carte Blanche, 1967-1972
Box 7
Carter's Ink Company, package design, 1929-1942
(4 folders)
Box 7
Case, J.I.
Agriculture, 1989
Box 7
Building Tomorrow Together, 1989
Box 7
Clippings, 1987-1989
Box 7
Closer Working Relationship, undated
Box 7
Correspondence, 1988-1989
Box 7
Deck originals, undated
Box 7
Executive meeting, 1989
Box 7
Positioning, 1989
Box 8
Proofs, undated
Box 8
Radio television reports, 1987
Box 8
Research, 1989
Box 8
Vision Quest, 1987
Box 8
Why Case Is A Good Prospect, undated
Box 8
Castle and Cooke, 1981-1986
Box 8
Celotex Company, 1924-1925
Box 8
Charles W. Breneman Co., 1925
Box 8
Charles William Stores, circa 1920
Box 8
Chatham, 1972-1979
Legal department, 1976-1978
(2 folders)
Box 8
Printed material, 1974-1979
Box 8
Profile, 1975
(4 folders)
Box 8
Scripts, 1977-1978
(3 folders)
Box 9
Cheek-Neal Coffee Company (Maxwell House coffee), 1925

[Business Extension Dept. report]

Box 9
Chelmsford Ginger-Ale Co., 1924
Box 9
Chemical Bank
General files, 1980-1981
Box 9
Multinational Media Proposal, 1981
Box 9
Organizational Changes, wholesale banking, 1980
Box 9
Proposed Media Strategy, 1981
Box 9
Chemical Manufacturers Association, clippings and press, 1979-1983
Box 9
Chesebrough-Pond's, Inc., 1885-1980 and undated
Account histories, 1923-1964
(2 folders)
Box 9
Advertisement schedules, 1885-1909, 1914-1916
Box 10
Correspondence, memoranda and reports, 1940-1970 and undated
(9 folders)
Box 10
Howard Henderson papers
Correspondence and memoranda, 1951-1955
(8 folders)
Box 10
Reports on Angel Skin, 1953
(2 folders)
Box 10
John Monsarrat papers, 1955-1956

[Includes Correspondence and memoranda]

Box 10
Marketing plans, 1957-1958
Box 10
Package design, 1907-1952
(8 folders)
Box 10
Package design, 1907-1952
(3 folders)
Box 11
Printed material
Brochures, 1958-circa 1960
Box 11
Newspapers and magazine clippings, 1946-1980
Box 11
Reports
Competitive new product announcements, 1969
Box 11
Consumer purchase panel, 1956
Box 11
Major multiple store buyers, 1956
Box 11
Media recommendations, 1956
Box 11
New product suggestions and additives, 1956
Box 11
Report of Investigation, 1933, 1978
Box 11
Study of Pond's television advertising, 1953
Box 11
Summary of Pond's advertising, 1956
Box 11
Chevron
Correspondence and memoranda, 1980-1981
Box 11
Retail Advertising Campaign, 1987
Box 11
Chichester Pills, correspondence, 1911-1977
Box 11
Christian Dior, 1977-1985
Box 11
Church and Dwight Co., Inc., printed material, 1946
Box 11
Circle Line Sightseeing Yachts, clippings and press, 1985-1987
Box 11
City Baking Co., account history, 1924

[Business Extension Dept. report]

Box 11
[Citibank, What We Are Learning, 1996: Moved to Restricted Materials Box 49]
Box 11
Clairol, presentation, Building a Global Brand, 1995
Box 11
Colgate-Palmolive, report--AJAX, 1968
Box 12
Colman, J&J: See J&J Colman
Box 12
Columbia Gas System Inc., printed material, 1978-1979
Box 12
Computerland
Marketing Manual, 1983-1984
(2 folders)
Box 12
Printed material, 1983
Box 12
Proposal for Awareness and Attitude Study Among Computerland Prime Prospects Living in the Bay Area, 1984
Box 12
Congoleum-Nairns, Inc., printed material, 1961-1979
Box 12
Coors, printed material, 1978-1984
Box 12
Corning Glass Works, 1917-1925
Box 12
Corticelli Silk Co., account history, 1925

[Business Extension Dept. report]

Box 12
Costa Cruises, printed material, 1984
Box 12
Cranbrook Institute, clippings and press, circa 1966
Box 12
Cream of Wheat Corp., account history, 1926-1987

[Business Extension Dept. report]

Box 12
Credit Union National Association, clippings and press, 1980
Box 12
Crowell Publishing Co., investigation and printed material, 1925
Box 12
Culver, Alberto: See Alberto Culver
Box 12
Curtice Brothers Co., account history, 1926

[Business Extension Dept. report]

Box 12
Cutter Laboratories, clippings and press, 1974-1978
Box 12
Daewoo, clippings and press, 1984-1985
Box 12
Dart & Craft, clipping, undated
Box 12
Davey Tree Expert Co., account history, 1925

[Business Extension Dept. report]

Box 12
Dean Witter and Company
Action Steps, 1984
Box 12
Active Assets client package, 1984
Box 12
Active Assets prospects package, 1984
Box 12
ATM correspondence, 1984
Box 12
Billing, 1984-1985
(2 folders)
Box 12
Budget, 1984-1985
Box 13
Budget and Scheduling Alternatives, 1984
Box 13
Conference reports, 1984
Box 13
Correspondence, 1984-1985
(2 folders)
Box 13
Estimate file, 1984
Box 13
Instant Cash client package, 1984
Box 13
Intercapital Prospect Card, 1984
Box 13
Intercapital Prospect Lease Generation, 1984
Box 13
Intercapital Prospect VISA Offer, 1984
Box 13
Intercapital VISA, 1984
Box 13
Lead Generation, 1984
Box 14
Memoranda, 1984
(4 folders)
Box 14
Miscellaneous files, 1984-1985
Box 14
Money Market Fund, 1984
Box 14
Presentations, 1984
Box 14
Printed material, 1962-1965
Box 14
Prospectus trimming, 1984
Box 14
Reference guide, 1984
Box 14
Sales package to branches, 1984
Box 14
Sears Savings Bank, 1984
ATM Offer
Box 14
Prospects
Box 14
VISA card
Box 14
T.O.S., 1985
Box 14

DeBeers1977-2000

[Other items in Oversize Materials.]

[Activities in Japan booklet, 1996: Moved to Restricted Materials Box 49]
(2 folders)
Box 14
Clippings and press, 1978-2000
(2 folders)
Box 15
How JWT Changed to Mating Ritual in Japan, circa 1993
Box 15
Printed material, undated
Box 15
Promotional, 1993
Box 15
Strategy Considerations for 1978, 1977
Box 15
Supervisors conference, 1977
Box 15
Del Ray Corporation, package Design, 1933
Box 15
Del Webb Development Company, clippings and press, 1985
Box 15
Dentcare Systems, clippings and press, 1980-1981
Box 15
Denver International Children's Festival, logo, undated
Box 15
Detroit Sailing Grand Prix
Guests, press, 1983
Box 15
Master files, I-V, 1982-1986
(6 folders)
Box 15
Menus, 1983-1984
Box 16
Participants, 1983
Box 16
Detroit Symphony, logos, undated
Box 16
DeVilbliss Co., printed material, 1976-1979
Box 16
Diamond Salt Co., 1926?

[Business Extension Dept. report]

Box 16
Diet Center, clippings and press, 1981-1986
Box 16
Dior, Christian: See Christian Dior
Box 16
Discover America, Inc., printed material, 1967-1968
Box 16
Disney: See Walt Disney Productions
Box 16
Dollar Rent-a-Car, printed material, 1983-1984
Box 16
Dolly Madison Baking Corp., account history, 1926

[Business Extension Dept. report]

Box 16
Domtar Gypsum, production reports, 1989
Box 16
Douglas Pectin Company (Certo), account history, 1924-1925

[Business Extension Dept. report]

Box 16
Dunlop, clippings and press, 1980-1984
Box 16
Dwight Manufacturing Company, account history, 1926

[Business Extension Dept. report]

Box 16
Dymo Visual Systems (Esselte), clippings and press, 1976-1979
Box 16
Eaton
Clippings and press, 1969-1985
Box 16
Corporate identification, undated
Box 16
Publications, 1969-1976
Box 16
Eberhard Faber Pencil Company, 1932
Box 16
Eckerd Drug Company, clippings and press, 1977-1985
Box 16
Economic Development Corporation
Brochure, 1988
Box 16
Budget, 1988-1989
Box 16
Clippings, 1988-1989
Box 16
Correspondence, 1988
Box 16
Creative, 1987-1988
(2 folders)
Box 16
Early Marketing Development, 1987
Box 16
Job Orders, 1988
(folders 1-2 of 3)
Box 16
Job Orders, 1988 (continued)
(folder 3 of 3)
Box 17
Letters of terms, 1988
Box 17
Marketing plans
General files, 1987
Box 17
Communications plans, 1987-1988
Box 17
Developing a Marketing Strategy for San Francisco, 1987
Box 17
Towards a Marketing Plan for the City of San Francisco, 1987
Box 17
Media, 1987-1988
Box 17
Meetings
General, 1988
Box 17
Board meetings, 1988
Box 17
Press, 1988
Box 17
Printed material
Getting Things Done: Visions and Goals for San Francisco, undated
Box 17
Miscellaneous, 1989
Box 17
Reports
Business Relocations Out of San Francisco, 1987
Box 17
Costs of Doing Business in San Francisco, 1987
Box 17
Economic development interviews, 1987
Box 17
Executive summary, 1988
Box 17
Forecasts for San Francisco Bay Area, 1987
Box 17
Proposed implementation plan, 1987
Box 17
Retaining Existing Employers Programs, 1987
Box 17
San Francisco Industry Screen, undated
Box 17
San Francisco Strategic Plan, 1986 Update, 1986
Box 17
San Francisco Towards the 21st Century, 1987
Box 17
Summary of Focus Groups, 1987
Box 17
Survey of San Francisco Employers, 1987
Box 17
Edward A. Cassidy Co., 1926
Box 17
Efferdent
Consumer Denture Importance Survey, 1994-1995
(1-2 of 3 folders)
Box 17
Consumer Denture Importance Survey, 1994-1995 (continued)
(3 of 3 folders)
Box 18
Eli Lilly & Co.
Clippings, 1979-1983
Box 18
Nebcin print campaigns, 1982
(1 of 3 folders)
Box 18
Nebcin print campaigns, 1982 (continued)
(2-3 of 3 folders)
Box 19
Oraflex print campaigns, 1981-1982
(3 folders)
Box 19
Slim Jim-Mandol Cardiovascular Surgery, 1978-1982
(1-3 of 4 folders)
Box 19
Slim Jim-Mandol Cardiovascular Surgery, 1978-1982 (continued)
(4 of 4 folders)
Box 20
Elida
Clear Shampoo White Pea Award, 1994
Box 20
Close-Up Total Branding video, undated
Box 20
Elizabeth Arden, 1925, 1972-1983
Box 20
Embarcadero Center, clippings and press, 1985
Box 20
Emerson Drug Co. (Bromo-Seltzer), history and survey, circa 1935
Box 20
Emery Worldwide, clippings and press, 1975-1986
Box 20
Employers Insurance of Wassau, printed material, 1956-1971
Box 20
Entemann's, printed material, 1979-1980
Box 20
Epilepsy Foundation of Michigan, 1998

[Includes copy of Fish Book by James B. Carl.]

Box 20
Erlanger, general files, 1979-1981
(3 folders)
Box 20
Ernest and Julio Gallo Winery, printed material, 1977-1979
Box 20
Erskine-Danforth Corp., account history, 1925-1927

[Business Extension Dept. report]

Box 20
ESPN, clippings and press, 1982
Box 20
European-American Bank and Trust Co., printed material, 1974-1977
Box 20
Evans, Inc., clippings and press, 1982
Box 20
Excel Branded Beef
Addressing the Case Ready Opportunity, 1989
Box 20
Marketing report, 1989
(1 of 2 folders)
Box 20
Marketing report, 1989 (continued)
(2 of 2 folders)
Box 21
Theoretical Media Plans, 1992
Box 21
Exchange Trust Co., account history, 1925

[Business Extension Dept. report]

Box 21
Federal Home Loan Mortgage Corporation (Freddie Mac), clippings and press, 1982-1986
Box 21
Felt and Tarrant Manufacturing Co., account history, 1926

[Business Extension Dept. report]

Box 21
Firestone Tire and Rubber Company, printed material, 1969-1972
Box 21
First National City Bank, printed material, 1965-1969
Box 21
Fisher-Price, Who and What Are Kids, 1986
Box 21
Florida Bend Corp., account history, 1925
Box 21
Florists Transworld Delivery (FTD)
Adapting to Change, undated
Box 21
Agency Review Questionnaire, undated
Box 21
Brand Name Extensions: A Strategic Framework for FTD, undated
Box 21
Consumer Data, 1988-1990
Box 21
Creative presentation, undated
Box 21
Five Year Communications Strategy, undated
Box 21
Floral Market: A Fact Book with Key Statistics and Trends, 1990
Box 21
How We Communicate: Internal Communications, 1990
Box 21
John Borden meeting, 1992
Box 21
JWT Account Service Plan, 1992
Box 22
Meeting presentation, 1992
Box 22
Memoranda, 1991-1992
Box 22
Proofs, undated
Box 22
Thanksgiving-Christmas, holiday research, 1992
Box 22
Foamite-Childs Corp., account history, 1925
Box 22
Food and Drug Administration, safety and nutrition, 1972-1974
Box 22
Foremost Dairy Products, Inc., 1929-1931

[Includes correspondence and meeting minutes.]

Box 22
Fort Worth and Denver City Railway, account history, 1924-1926

[Business Extension Dept. report]

Box 22
Foundation for Commercial Banks
Account histories, 1958-1965
Box 22
Correspondence, 1962
Box 22
Presentation, 1962
Box 22
Procedures book, 1960
Box 22
Research reports and correspondence, 1958
Box 22
Review Board minutes, 1958-1962
Box 22
Transcript of meeting, 1959
Box 22
Frankfort Distillers Company, 1973
Box 22
Franklin Baker Company, 1925
Box 22
Freihofer Baking Co., account history, 1925

[Business Extension Dept. report]

Box 22
Fresh Express, project reviews, 1981
Box 22
Frito Lay
Exploratory Research Into Consumer Response, 1982
Box 22
Presentation, 1982
Box 22
Gair, Robert: See Robert Gair Company
Box 23
Garrett Signal Corporation, clippings and press, 1963-1980
Box 23
Gates Tours, account history, 1925

[Business Extension Dept. report]

Box 23
G.D. Searle Co., account files, 1974, 1977
Box 23
General Phonograph Co., account history, circa 1925

[Business Extension Dept. report]

Box 23
Genesco, printed material, 1981-1982
Box 23
George Close Co., circa 1920
Box 23
George P. Ide and Company, Inc., account history, 1926

[Business Extension Dept. report]

Box 23
Georgia Interchange Network, clippings and press, 1984
Box 23
Gerber
Clippings and press, 1969-1986
Box 23
Golden Anniversary brochure, 1978
Box 23
Story of an Idea and Its Role in the Growth of the Baby Foods Industry, 1953
Box 23
Gerry Baby Products, logos and brochures, undated
Box 23
Gift America,
General files, 1972
Box 23
Advertising strategy, 1972
Box 23
Advertising summary, 1973
Box 23
Dealer manual, undated
Box 23
Press, 1972-1973 and undated
Box 23
Printed material, 1973-1974
Box 23
Gillette Company,
Printed material, 1971, 1979
Box 23
Razor Blade Survey, 1938
Box 23
Safety Razor Plans, 1954
Box 23
Survey of Shaving Habits, 1939
Box 23
Glen Alden Coal Co., account history, 1930

[Business Extension Dept. report]

Box 23
Global Homes, Inc., clippings and press, 1984
Box 23
Godfather's Pizza
Account histories, 1985-1991
Box 23
Research overview, 1986
Box 23
Statistics, 1986-1987
Box 23
Goldman Sachs
Clippings, 1972-1985
Box 23
International Media Recommendations, 1978
Box 23
Goldwyn Pictures, account history, circa 1925

[Business Extension Dept. report]

Box 23
Good Luck Food Co., account history, 1925

[Business Extension Dept. report]

Box 24
Goodrich: See B.F. Goodrich Footwear Corp.
Box 24
Goodyear
Advertising Directory, 1983
Box 24
Advertising in Europe, 1981-1982
Box 24
Annual Report, 1983
Box 24
Brochure, undated
Box 24
Business Brief, 1981
(2 folders)
Box 24
Campaigns, 1992-1993
Box 24
Clippings and press, 1969-1986
Box 24
Communications Strategy Recommendations, 1991
Box 24
European Background Report, 1982
Box 24
Memoranda, 1977-1991
Box 24
Newex
Presentation, 1990
Box 24
Products, 1990 and undated
Box 24
Officer and director profiles, 1983
Box 24
Gorham Manufacturing Co., history, circa 1930
Box 24
Grand Union
Box 25
Printed material, 1982-1983
Box 25
Summary of Advertising Strategy, 1982
Box 25
Theoretical Year I Media Plan, 1982
Box 25
Great Bear, clippings and press, 1983
Box 25
Gruen Watchmakers' Guild
Account history, 1924-1926

[Business Extension Dept. report]

Box 25
Company history, 1929
Box 25
Guinness, 1942-1983
Box 25
Gulbransen Company, account history, 1926

[Business Extension Dept. report]

Box 25
[Häagen Dazs, case history, circa 1997: Moved to Restricted Materials Box 49]
Box 25
Hamm, Theodore: See Theodore Hamm Brewing Company
Box 25
H&R Block
Case study (James Webb Young Seminar), 1980
Box 25
Clippings, 1980-1985
Box 25
Hammond Instrument Co., publicity material, 1936
Box 25
Harper's Bazaar, 1917
Box 25
Harrison Executive Conference Centers, 1974-1975
Box 25
Hathaway Bakeries, Inc., company history, 1931
Box 25
Health Alliance Plan
Awareness and Image Assessment Study, 1990
Box 25
Report Card Study, 1988
(2 folders)
Box 25
Helburn Thompson Company, company history, 1920
Box 26
Hellmann, Blue Ribbon labels, 1929
Box 26
Henderson, Peter: See Peter Henderson and Company
Box 26
Henry Heide, Inc., advertising plan, 1923
Box 26
Hewlett Packard, printed material, 1984
Box 26
Hilton International, 1981-1985
Box 26
H.J. Heinz, (includes Chef Francisco)
Annual Reports, 1998-1999
Box 26
Clippings and press, 1981-1983
Box 26
Legal approvals, 1979-1981
(2 folders)
Box 26
Holiday Inns, Inc., printed material, 1970-1975
Box 26
Holley
Call reports, 1983-1984
Box 26
Carb Doctor Retail Sales and Merchandising Manual, 1984
Box 26
Replacement Parts Division, 1983 Media Plan, 1982
(2 folders)
Box 26
Hood, H.P.: See H.P. Hood Sons
Box 26
Hook's Supplies, Inc.
Consumer research, 1993
Box 26
Logos, undated
Box 26
Private label, 1993
Analysis
Box 26
Meeting
Box 26
Plan
Box 27
Promotional booklet, 1992
Box 27
Proofs and sketches, 1993

[Other items in Oversize Materials.]

Box 27
Super X creative presentation, 1992
Box 27
Television spots, 1992
Box 27
Hoosier Manufacturing Co., account history, 1925

[Business Extension Dept. report]

Box 27
Hoover and Allison Co., account history, 1925

[Business Extension Dept. report]

Box 27
Horlick's Malted Milk Co., account history, 1926

[Business Extension Dept. report]

Box 27
Howlett and Hockmeyer Co., account history, 1925

[Business Extension Dept. report]

Box 27
H.P. Hood Sons, company description, 1933
Box 27
Ide, George: See George P. Ide and Company, Inc.
Box 27
India Jute Mills Association, marketing survey, 1947
Box 27
Indiana Lottery, sketches and proofs, 1990

[Other items in Oversize Materials.]

Box 27
Institute of Life Insurance
Account review, 1975
Box 27
Background, 1975
Box 27
Correspondence and memoranda, 1975
Box 27
Planning, 1975
Box 27
Printed material
Clippings, 1941-1975
Box 27
Institute publications, 1969-1973
Box 27
Summary of advertising, 1951-1967
Box 27
International Minerals and Chemicals Company, 1949-1956
Box 27
International Spike, printed material, 1983
Box 27
Irving Trust
Box 28
Advertising Estimates, 1981
Box 28
Annual reports, 1960-1969
(2 folders)
Box 28
Clippings and press, 1963-1978
Box 28
International Media Recommendation, 1982
Box 28
Memoranda, 1925-1982
Box 28
Printed material
Concepts in Financial Planning, 1976-1980
Box 28
How To Do More For Your Family, 1970-1974
Box 28
Irving World, 1969-1980
Box 28
Miscellaneous, 1963, 1966 and undated
Box 28
J&J Colman, account history, 1925-1926

[Business Extension Dept. report]

Box 28
J.B. Williams Company
Aqua Velva Packaging, circa 1957
Box 28
Case history (Chile), 1962
Box 28
Printed material, 1957
Box 28
T-Square book, 1955 (3 folders)
Box 28
J.Walter Thompson, house campaigns
Box 29
Estimates, 1962-1965
Box 29
Proposals, 1962-1965
Box 29
Review Board, 1965
Conditions Governing Access note

[No photocopying allowed.]

Box 29
T-Plan, circa 1964
Box 29
Jacuzzi Whirlpool Bath, printed material, 1977-1984
Box 29
Jantzen, Inc., printed material, 1967-1983
Box 29
Japan Tea Promotion Committee, account history, 1926

[Business Extension Dept. report]

Box 29
Jergens: See Andrew Jergens Company
Box 29
Johns-Manville Corporation
Building materials advertising, 1938
Box 29
Description of company and advertising, 1958
(3 folders)
Box 29
Economic Effect of Advertising, 1959
Box 29
Incentive to Johns-Manville to Keep Every Wheel Turning to Capacity, 1952
Box 29
Let's Take a 1952 Look at Johns-Manville, 1952
Box 29
Looking Ahead with Johns-Manville, 1959
Box 29
Presentation, 1959
Box 29
Printed material, 1956-1957
(2 folders)
Box 29
Report, 1954, 1957
(2 folders)
Box 29
Why a Firm Grip on the Farm Market is Important to Johns-Manville, 1956
Box 29
Johnson and Higgins, printed material, 1984
Box 30
Johnson and Johnson Co., account history, 1924-1926

[Business Extension Dept. report]

Box 30
Johnson Outboards, printed material, 1956-1982
(2 folders)
Box 30
Johnston and Murphy, printed material, 1984
Box 30
Joseph E. Seagram and Sons, printed material, 1967-1974
Box 30
Joseph Schlitz Brewing Co., printed material and memos, 1956-1982
Box 30
Jovan, printed material, 1975-1983
Box 30
Kawasaki, printed material, 1976-1983
Box 30
Kelvinator, printed material, 1916
Box 30
Kent-Costikyan
Description of company, circa 1920s
Box 30
Investigation, 1921
Box 30
Kohler, Peter Cailler: See Peter Cailler Kohler Swiss Chocolate Co.
Box 30
Kops Brothers Inc., account history, 1926

[Business Extension Dept. report]

Box 30
Kuppenheimer Mfg. Co., printed material, 1984-1985
Box 30
Labatt Brewery, printed material, 1984-1985
Box 30
Langendorf Baking Company, account history, 1926

[Business Extension Dept. report]

Box 30
Lehn and Fink, 1926-1967

[Business Extension Dept. report]

Box 30
[Lender's, Five Critical Food Trends, 1996: Moved to Restricted Materials Box 49]
Box 30
Lewis-Howe Company, memoranda, 1941
Box 30
Libbey Glass Company
Photographs, 1904-1940
Box 30
Photostats of advertisements, 1896-1910
Box 30
Printed material, 1893-1940
Box 30
Survey, 1945
Box 30
Libbey Owens Ford Glass
General files, 1987-1990
Box 30
Moving Forward proposal, 1989
Box 30
Phoenix Test Market, 1990
Box 30
Libby McNeill and Libby
Account history, 1926

[Business Extension Dept. report]

Box 30
Investigation, 1922
Box 30
Memoranda, 1931-1957
Box 30
Printed material, circa 1920s, 1959-1975
(2 folders)
Box 30
Liebmann Brewers, printed material, 1961-1974
Box 31
Liggett and Myers Tobacco Co., Inc.
Memoranda, 1966-1979
Box 31
Printed material, 1961-1979
Box 31
Research report, 1966
Box 31
Linen Thread Company, account history, 1925
Box 31
L.O.F. Glass
General files, 1989-1990
Box 31
Moving Forward proposal and discussion, 1989
Box 31
Lone Star Industries, memoranda and printed material, 1975-1978
Box 31
Lorillard, P.: See P. Lorillard Company
Box 31
Löwenbräu, outdoor campaign, undated
Box 31
Lowe's Inc. (Kitty Litter), printed material, 1981-1986
Box 31
M.A.B.s of Hollywood, publicity plans, 1947-1948
Box 31
MacArthur Foundation, Report on Activities, 1991
Box 31
Madison, Dolly: See Dolly Madison Baking Corp.
Box 31
Magazine Publishers Association, printed material, 1966-1968
(3 folders)
Box 31
Manufacturers National Bank, printed material, 1966-1974
Box 31
Margerison and Company, account history, 1926

[Business Extension Dept. report]

Box 31
Marsh and McLennan
International Media Recommendation, 1980
Box 31
Printed material, 1968-1981
Box 31
Marshall's Lysol, advertising plan, 1923
Box 31
Massachusetts Mutual Life Insurance Co., printed material, 1967, 1984
Box 31
McDonnell Douglas
Advertising Planning Guide, undated
Box 31
Product lists, undated
Box 31
Mead Data Central, printed material, 1985
Box 31
Melville Shoe Corporation, account history, 1925

[Business Extension Dept. report]

Box 31
Mennen Company, printed material, 1966-1970
Box 31
Mentholatum, printed material, 1972-1981
Box 31
Merrill Lynch
Clippings and press, 1998
Box 31
[Credit Card Names Study, 2003: Moved to Restricted Materials Box 49]
Box 31
Michigan Opera Theater, commemorative book, 1998
Box 31
Middle Atlantic Milk Marketing Association, clippings and press, 1979
Box 31
Miles Laboratory, printed material, 1958-1983
Box 31
Miller Brewing Company, clippings and press, 1984-1986
Box 31
Monroe
General files, 1986-1987
Box 31
Advertising objectives, 1974
Box 31
Focus groups, 1987
Box 31
New agency presentation, 1990
Box 31
Safety campaign, 1990
Box 31
Truck Opportunity for Monroe, 1990
Box 31
Mrs. Emily Watson, Inc.
Box 32
Account history, 1926

[Business Extension Dept. report]

Box 32
Packages, 1924-1925
Box 32
Nabisco
Clippings, 1976-1986
Box 32
Clippings and press, 1998
Box 32
Printed material, 1984, 1986
Box 32
National Airlines, printed material and memoranda, 1978-1979
Box 32
National Association of Home Buyers, printed material, 1972-1973
Box 32
National Association of Retail Druggists, printed material, 1966-1967
Box 32
National Car Rental System
JWT presentation, 1961
Box 32
Press, 1963
Box 32
Research reports, circa 1961-1962 and undated
(3 folders)
Box 32
National Fisheries Institute, advertising recommendations, 1966
Box 32
National Lumber Manufacturers Association, 1928
Box 32
National Restaurant Association, printed material, 1966-1967
Box 32
National Westminster Bank, print advertising estimates, 1981
Box 32
Nestlé
Clippings, 1976-1986
Box 32
Creative Review Board and Our Product, 1987-1988

[No photocopying of Review Board materials]

Box 32
[Presentation: A Multinational Account, 1996: Moved to Restricted Materials Box 49]
Box 32
Printed material, 1983-1986
Box 32
Toll House
Brand review, 1993
Box 32
[Competitive review, 1996: Moved to Restricted Materials Box 49]
Box 32
New England Confectionary Co., label, circa 1920s
Box 32
New Holland Machine Co.
Printed material, 1966-1967
Box 32
Publications, 1969-1972
Box 32
New Orleans Café, menu cover design, undated
Box 32
New York Academy of Sciences, printed material, 1967
Box 32
New York Central Railroad, printed material, 1956
Box 32
Norfolk-Portsmouth Community, 1925

[Business Extension Dept. report]

Box 32
Northam Warren Corp. (Cutex)
Account history, 1926-1936

[Business Extension Dept. report]

Box 32
Index to Cutex advertisements in Ladies Home Journal, 1916-1926
Box 32
Labels, 1915-1933
Box 32
Odorono, account history, 1925, 1936
Box 32
Resor speech, 1930
Box 32
Northern Pacific Railway Company, account history, 1926

[Business Extension Dept. report]

Box 32
Norwich Pharmacal Co., account history, 1925

[Business Extension Dept. report]

Box 33
Oakland Family Services, 1998
[General files: Moved to Restricted Materials Box 49]
Box 33
[Creative brief: Moved to Restricted Materials Box 49]
Box 33
Olive Advisory Board, printed material, 1965-1974
Box 33
Oneida Limited
Advertising presentations, 1948-1958
(5 folders)
Box 33
Data record, 1947
Box 33
Marketing and advertising, 1959
Box 33
Printed material, 1958
Box 33
Oregon Farm Gloves, correspondence, 1979
Box 33
Österreichisches Nationalkomitee, general files, 1977
Box 33
O'Sullivan Rubber Company, account history, 1926

[Business Extension Dept. report]

Box 33
Owens-Illinois advertising
Presentation, 1959
Box 33
Research report, 1956
Box 33
Speech, 1957
Box 33
Pacific Airlines, printed material, 1967
Box 33
Pacific Mills
Account history, 1952
(2 folders)
Box 33
Research report, 1953
(3 folders)
Box 33
Parker Pen Company, memoranda and printed material, 1948-1980
Box 34
P. Ballantine and Sons, correspondence and history, 1938, 1953
Box 34
Peace Dale, account history, 1920-1926

[Business Extension Dept. report]

Box 34
Penick and Ford Ltd., newsletter and account history, 1923-1926
Box 34
Pennsylvania Railroad, printed material, 1926-1927
Box 34
Pep Boys
General files, 1988-1990
Box 34
Correspondence, 1988-1989
Box 34
Pepsi-Cola
Box 35
Clippings, 1966-1968
Box 35
Printed material, 1984
Box 35
Pertussin, Packaging, c. 1930
[By the agency of Seeck-Kade, Inc.]
Box 35
Peter Cailler Kohler Swiss Chocolate Co., 1906-1925

[Business Extension Dept. report]

Box 35
Peter Henderson and Company, account history, 1925

[Business Extension Dept. report]

Box 35
Pharma-Craft Corp.
Memorandum and Review Board materials, 1957, 1959
Box 35
Printed material, 1957-1958
Box 35
Philip Morris [See also Oscar Mayer, Löwenbräu]
Annual report, 1987-1997
(3 folders)
Box 35
Phillips Petroleum Company, advertising plan, 1968
Box 35
Pictorial Review, account history, 1926
Box 35
Pinaud, Inc., account history, 1925

[Business Extension Dept. report]

Box 35
Pineapple Producers Cooperative Association, account history, 1935
Box 35
Pittsburgh Plate Glass, research reports, 1961
Box 35
Platinum, promotional campaign packet, 1977
Box 35
P. Lorillard Company (Old Gold Dance Contest), memoranda and printed material, 1941, 1943
Box 35
Popular Science Monthly, account history, 1926

[Business Extension Dept. report]

Box 35
Postum Cereal Company, Grape Nuts plan, 1923
Box 35
Precision Tune
Box 36
General files, 1990-1991
Box 36
Ad Council meeting, 1987, Jun 6
Box 36
Advertising/Marketing manual, 1990
Box 36
Presentations
General, undated
Box 36
Atlanta Metro presentation, 1989
Box 36
Selling from the Consumer's Perspective, 1988
Box 36
Proofs, 1990
Box 36
Storyboards, 1991
Box 36
Presidents Suspender Company, account history, 1925

[Business Extension Dept. report]

Box 36
Procter and Gamble (Crisco)
Printed material, 1913-1975
Box 36
Prudential Insurance Co.,
Clippings and printed material, 1966, 1980
Box 36
Publicker Industries, Inc., memoranda and printed material, 1974-1976
Box 36
Purolator Products, printed material, 1964-1965
Box 36
Radio Corporation of America (RCA)
Account history, circa 1953
(2 folders)
Box 36
Account history (television), circa 1948
Box 36
Case history, undated
Box 36
Memoranda, 1964-1976
Box 36
Printed material, 1954-1976
Box 36
Ragu
Brand ratings and loyalty drivers, undated
(3 folders)
Box 36
Copy strategy study, 1994
(3 folders)
Box 37
Demographic study, 1994
(2 folders)
Box 37
Rand-McNally and Company, account history, 1925

[Business Extension Dept. report]

Box 37
Reader's Digest
Characteristics of Primary Readers and Households, 1966
(2 folders)
Box 37
Clippings, 1965-1985
Box 37
How to Say a Great Deal in Very Few Words, 1981
Box 37
Latin American Marketing Facts for Media Planning, 1977
Box 37
Monthly Magazine Index, 1967-1981
Box 38
Overseas military edition, 1972
Box 38
Printed material
General, 1958-1977
(4 folders)
Box 38
Fabrics and Fibers Digest, 1966-1967
Box 38
Top 25 Advertisers, 1970
Box 38
Red Barn System, Inc., printed material, 1973-1976
Box 39
Reebok, logos, undated
Box 39
Religion in American Life, 1962-1972
(2 folders)
Box 39
Re-Max
General files, 1992
Box 39
Billboard Readership Habits, undated
Box 39
Competitive, 1990 and undated
Box 39
Corporate Report, 1991
Box 39
Industry Overview, 1991
Box 39
Presentation, undated
Box 39
Reynolds Metals Company
Clippings, 1959-1986
Box 39
Grip & Hold Trash Bags: Competitive Analysis for Optimal Media Budget Recommendation, 1991
Box 39
Military Markets Advertising Estimates, 1981
Box 39
Printed material, 1972-1981
Box 39
Richardson Company, account history, 1926

[Business Extension Dept. report]

Box 39
R.J. Reynolds Company (Chun King)
Printed material, 1964-1972
Box 39
Robert Gair Company, advertising plan, 1920
Box 39
Robertson Roofing Company, account history, 1925

[Business Extension Dept. report]

Box 39
Ronrico Rum, advertising plan, 1967
Box 39
Rountree (UK), report--After Eight in 1976, 1976
Box 39
Royal, print campaign, 1989
Box 39
Rustenburg Platinum Mines, printed material, 1983-1986
Box 39
Ryder, printed material, undated
Box 39
Safeway Stores, advertising plan, 1956
Box 40
Salada Foods, Inc. (Kellogg), printed material, 1977, 1981
Box 40
Samsonite
General files, 1970-1982
Box 40
Printed material, 1982
Box 40
Promotions, 1973-1974
Box 40
Schlitz: See Joseph Schlitz Brewing Co.
Box 40
Schumaker and Company, account history, 1925

[Business Extension Dept. report]

Box 40
Scottish Development Agency, Special Report brochure, 1980
Box 40
Seagram: See Joseph E. Seagram and Sons
Box 40
Searle, G.D.: See G.D. Searle Co.
Box 40
Sears
Clippings, 1956-1985
(2 folders)
Box 40
Corporate profile, 1987
Box 40
Dishwasher recall, 1977
Box 40
Selchow and Righter, 1978-1981
Box 40
Seth Thomas Clock Co., account history, 1925

[Business Extension Dept. report]

Box 40
Seven Eleven
Advertising Optimization Test, 1993
Box 40
Retail Value of Private Labels, 1992
Box 40
Seven-Up Company
Presentation--Positioning Against Competition, undated
Box 40
Printed material and memoranda, 1964-1981
Box 40
Shakey's, Inc., printed material, 1974-1976
Box 40
Shell Oil Company
Account history, 1938, 1942 and undated
Box 40
Annual reports, 1992-1993
(2 folders)
Box 40
Printed material, 1954-1961
Box 40
Publication, 1953
Box 40
Simmons Company
Case history, 1974
Box 40
Printed material and memoranda, 1973-1977
Box 40
Singer Company, printed material and memoranda, 1963-1972
Box 40
Six Flags
Box 41
Annual report, 1978
Box 41
Clippings, 1977-1981
Box 41
Facts About Six Flags, undated
Box 41
Memoranda, 1980-1983
Box 41
Public Relations Marketing Program, 1978
Box 41
Six Flags Over Georgia, 1983
Brand Media Recommendation
Box 41
1983 Review
Box 41
Snugli, brochure, 1990
Box 41
Sonora Phonograph Company, account history, 1926

[Business Extension Dept. report]

Box 41
Southland Corporation, Fifty Year Anniversary brochure, 1977
Box 41
Speedy / Car-X, North American Activity Report, 1989
Box 41
Sperry Flour Company, account history, 1926
Box 41
Squibb Beech-Nut, Inc., printed material, 1968-1972
Box 41
Sterling Brewers, Inc., printed material, 1962-1965
Box 41
Sterling Drug, 1968
Box 41
Stouffer Corporation, printed material, 1958
Box 41
STP Corporation, printed material and memoranda, 1975-1979
Box 41
Sunbeam Corporation, printed material and memoranda, 1970-1978
Box 41
Sun-Maid Raisin Growers Association, 1926

[Business Extension Dept. report]

Box 41
Sun Microsystems, report--Emerging Multinational Accounts meeting, 1986
Box 41
Swift and Company
Account history, 1926-1940
Box 41
Printed material, 1958
Box 41
Taft Broadcasting, memoranda, 1975
Box 42
Tanny, Vic: See Vic Tanny International
Box 42
Tassaway, Inc., printed material, 1971-1973
Box 42
Teledyne Water Pik, 1976-1981
Box 42
Tenneco
Magazine Ad Estimates, 1981
Box 42
North American Creative Recommendation, 1987
Box 42
Textron, clippings and press, 1977-1985
Box 42
Thames Television (London), case history, 1986
Box 42
Thomas, Seth: See Seth Thomas Clock Co.
Box 42
Thomas Young Nurseries, account history, circa 1930
Box 42
Tiffany and Co., printed material, 1975-1982
Box 42
Timex
Blood Pressure Monitors publicity pack, undated
Box 42
Clippings, 1982-1984
Box 42
Toys 'R' Us, printed material
Clippings, 1983
Box 42
Printed material, 1982-1984
Box 42
Trailways Bus Line, 1957
Box 42
Trintex, clippings and press, 1985-1988
Box 42
Twentieth Century Fox
Clippings, 1980-1985
Box 42
International magazine advertising estimates, 1981
Box 42
Ty-D-Bol, printed material, 1981-1983
Box 42
Tydol, copy plan, 1918
Box 42
Uncle Ben's, printed material, 1968-1984
Box 42
Union Central Life Insurance Co.
Account history, 1933-1959
Box 42
Confidential information, 1946
(3 folders)
Box 42
Publications, 1932-1934
Box 42
United Foundation
General files, 1985-1987
(4 folders)
Box 42
Ads Concept Testing, 1986
Box 43
Advertising campaign, 1986
Box 43
Annual report, 1986
Box 43
Media, 1986
Box 43
Media plans, 1986-1987
(2 folders)
Box 43
Torch Drive
General files, 1986
Box 43
Concept research, 1987
Box 43
USAir, 1976-1986
International Print Advertising Estimates, 1981
Box 43
Miscellaneous, 1976-1986
Box 43
U.S. Brewers Association
Ad Forecasts, 1978-1980
(3 folders)
Box 43
Proceedings--How to Sell and Merchandise Beer and Ale in Supermarkets, 1966
Box 43
Special Information Book, 1980
Box 43
U.S. Brewers Foundation
Box 44
Memoranda and case history, 1946-1959
Box 44
Publication and printed material, 1950-1964
Box 44
Research survey, 1949
Box 44
U.S. Department of Agriculture, logo, undated
Box 44
U.S. Department of the Interior, logo, undated
Box 44
U.S. Gutta Percha Paint Co., account history, 1926

[Business Extension Dept. report]

Box 44
U.S. Industrial Alcohol Co., 1926-circa 1931

[Business Extension Dept. report]

Box 44
U.S. Lines
Correspondence and memoranda, 1957-1960
Box 44
Printed material, 1952-1959
Box 44
Proposed Publicity-Public Relations Program, 1958-1959
Box 44
Publications, circa 1952
Box 44
Public Relations Activity, 1962
Box 44
Recommendations to the U.S. Lines for Public Relations, 1955
Box 44
U.S. Rubber Co., account history, 1926

[Business Extension Dept. report]

Box 44
U.S. Savings Bonds, general files, 1965-1967

(Other items in Oversize Materials.)

Box 44
Vanity Fair Knitting Mills, report to a prospective client, 1923
Box 44
Van Patrick Memorial Invitational
General files, 1987
(2 folders)
Box 44
Promotional materials, 1987
Box 44
Vauv Company, account history, 1925

[Business Extension Dept. report]

Box 44
Vic Tanny International, printed material, 1974-1977
Box 44
Vie de France Corp., printed material, 1983-1984
Box 44
Wadsworth Watch Case Co., account history, 1925

[Business Extension Dept. report]

Box 44
Walt Disney Productions
First Day cover, 1968

[U.S. postal stamp commemorating Walt Disney]

Box 44
Printed material, 1964-1971
Box 44
Ward Baking Company, printed material and publications, 1941-1958
Box 45
Warner-Lambert (Listerine)
Listerine
Brand Review, 1990
Box 45
Media Review, 1989-1990
Box 45
Mouthwash Consumer's Buying System, 1989
Box 45
Recommended Media Plan, 1987-1990
(3 folders)
Box 45
Warner, William: See William R. Warner
Box 45
W.A. Taylor & Co., general files, 1976-1986
Box 45
Watson, Emily: See Mrs. Emily Watson, Inc.
Box 45
Weco Products Company, account history, 1952
Box 45
Wedgewood
Clippings, 1959-1984
Box 45
Proofs, 1963-1975
Box 45
Wedgewood Review, 1976
Box 45
Welch Grape Juice Company, account history, 1924-1926

[Business Extension Dept. report]

Box 45
W.F. Young, printed material, 1937-1985
Box 45
Whitehall, Naked Satin script, 1966
Box 45
William Carter Company, 1925
Box 45
William R. Warner and Company (Sloan's Liniment), account history, circa 1922-1925
Box 45
Williams, J.B.: See J.B. Williams Company
Box 45
Wilton Enterprises (Pillsbury), clippings and press, 1980-1987
Box 45
Winchester Repeating Arms Co., research report and newsletter, 1917-1918

[Contains a brief discussion about promoting small-caliber rifles in boy's magazines, even though sales to most teenagers were prohibited by law.]

Box 45
Wiper Hut Systems, Inc., general files, 1990-1991
Box 45
Witt Cornice Company, account history, circa 1925

[Business Extension Dept. report]

Box 45
Witter, Dean: See Dean Witter and Company
Box 45
Wometco Home Theater, printed material, 1983
Box 45
Wool Bureau
Case report, 1954
Box 45
Printed material, 1956-1959
Box 45
Young, Thomas: See Thomas Young Nurseries
Box 45

General and Miscellaneous Files, 1930-2001 and undated

[Includes client lists, policy information, clippings, memorabilia, correspondence, and plans related to JWT clients in general.]

Account Management Assignments, 1990-1997

[Some items moved to Restricted Materials.]

Box 46
Account Summary
5-year trend, 1970-1972
(2 folders)
Box 46
6-year trend, 1971
Box 46
Board meetings, 1964-1965
Box 46
Client Alignment List, 1987
Retention, 1980-1982
(4 folders)
Box 46
CLIO Awards, 1987
Box 46
Clippings, 1963-2001
(4 folders)
Box 46
Ethics--Goodworks International Report, Nike Code of Conduct, 1997
Box 47
Food Wraps/Bags Competitive Review, 1990
Box 47
Historical information, 1930-1969
(4 folders)
Box 47
House Ad Copy Strategy, 1990
Box 47
JWT Yellow Pages, 1987
Box 47
List of Accounts, 1963-1965
(2 folders)
Box 47
Manual for Execution of JWT Radio Program, 1977
Box 47
Memorabilia, 1988, 1992
Box 47
[Memoranda, 1996. Removed to restricted.]
Box 47
Microfiche Layout Form, 1990
Box 47
New York Office account histories, 1938-1978
Box 47
North American Client List, 1989
Box 48
Plans, 1964-1973
(2 folders)
Box 48
Print Advertising Estimates, 1987
Box 48
Printed material, 1973-1991
(2 folders)
Box 48
Print traffic, 1994
Box 48
Private label sales, undated
Box 48
[Pro Bono/Overhead Action Kit, 1998. Removed to restricted.]
Box 48
Retail Insights Magazine, memoranda and clippings, 1986
Box 48
South East Asia Review, 1991
Box 48
T-Plan, undated
Box 48
Top Line Summary, 1987
Box 48
U.S. Client Assignment, Gain and Loss, 1960-1992
Box 48
U.S. Coffee Drinking Study, 1989
(2 folders)
Box 48

Restricted Materials

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Citibank, What We Are Learning, 1996
Box 49
DeBeers, Activities in Japan, 1996
(2 folders)
Box 49
Häagen Dazs case history, 1997
Box 49
Lender's, Five Critical Food Trends, 1996
Box 49
Merrill Lynch, Credit Card Names Study, 2003
Box 49
Nestlé, Presentation: A Multinational Account, 1996
Box 49
Nestlé, Competitive Review, 1996
Box 49
Oakland Family Services, General files, 1998
Box 49
Oakland Family Services, Creative brief, 1998
Box 49
General and Miscellaneous Files
Account Management Assignments, 1996-1997
Box 49
Memoranda, 1998
Box 49
Pro Bono/Overhead Action Kit, 1998
Box 49

Audiovisual Materials, 1983-2007 and undated

[Contains audiovisual materials removed from previous account files.]

Bosch, Platinum Spark Plug Video. Format: VHS. 1998
Box 50
George Clements Creative Reel. Format: Umatic. 1991
Box 50
Detroit Sailing Grand Prix. Format: Umatic. 1983, 1986.
(2 videos)
Box 50
Elida Gibbs, Close Up. Format: Umatic. Undated
Box 50
Oscar Mayer, Lunchables. Format: DVD. 2005-2007.
(7 DVDs)
Box 51
Procter and Gamble, Deodorant Development. Format: Betacam SP. 2006
Box 51
Timberland, RFP Reel. Format: Betacam SP. 2001
Box 51

Oversize Materials, 1907-2006

[Includes oversize items removed from previous files.]

General
Box 52
Ad Age clipping, 1989
Box 52
Diamond Promotion Guide, undated
Box 52
American Bankers Association, National Publicity Progress Report, 1962-1963
Box 52
Arts Foundation of Michigan, logo sheet, 1990
Box 52
B.F. Goodrich, Legend of Chief Buffalo Child Long Lance, 1976
Box 52
Builders Square, Print Promotion, 1993
Box 52
Chesebrough-Ponds, changes in label design, 1907-1933
Box 52
Chevron, Europe-wide campaign, 1968
Box 52
City of New York, Addiction Services brochure, 1969
Box 53
Dean Witter, Intercapital Prospect DW card and U.S. Government Trust Fund sketch, undated
Box 53
Fish 'n' Seafood, proofs, 1965
Box 53
Ford Theater, festival program, 1970
Box 53
Gerry Baby Products, proofs, undated
Box 53
Goodyear
Case history, Chile, 1962
Box 53
Just Tires campaign, 1992
Box 53
Hooks
Logos, undated
Box 53
Sketches, 1993
Box 53
Indiana Lottery, sketches, 1990
Box 53
Jergens
Sales portfolios, 1930-1935
Box 53
Three Princesses perfume brochure, undated
Box 53
Lilly
Box 54
Nebcin, print job orders, 1982
Box 54
Oraflex, Benoxaprofin proofs, 1982
(5 folders)
Box 54
Meijer, proofs, 1993
Box 54
Northern Telecom, proofs, undated
Box 54
Oscar Mayer, promotional, 2006 and undated
Box 54
Pan American Airways, Henry Syverson sketches, undated
Box 54
Phillips 66, brochures, 1965
Box 54
Precision Tune, Sports Illustrated proof, 1991
Box 54
Reader's Digest, printed material, 1974
Box 55
Scott Paper, printed materials, 1956, 1976
Box 55
Shell, printed material, 1959
Box 55
Theodore Hamm, sketches, undated
Box 55
U.S. Savings Bonds, brochures, 1966
Box 55
Waldech
Logos, undated
Box 55
Proofs, 1969
Box 55
Advertisements, 1977, 1979
Box BK1
Business Kinetics presentation, undated
Box BK1
Board presentation, 1981
Box BK1
Brand review: Marketing background and analysis, 1977
Box BK1
Burger King briefing: J. Ruenheck meeting, 1981
Box BK1
Burger King customers, 1981
Box BK1
[Burger King's separation from JWT; moved to Oversize Materials, Box BK3], 1987
Box BK1
Company history, 1976-1977
Box BK1
Competition, 1981
Box BK1
Copy strategy, 1981-1982
Box BK1
Correspondence, 1981
(2 folders)
Box BK1
Effective reach discussion, 1982
Box BK1
Effie Awards, 1986
Box BK1
Financial history, 1981
Box BK1
Hispanic campaign, 1982
Box BK1
International, 1981
Box BK1
JWT's capabilities in Burger King advertising, 1976
Box BK1
Legal files
General, 1980-1981
Box BK1
Adult-oriented advertising
General, 1981
(2 folders; 1 folder moved to Oversize Materials, Box BK3)
Box BK1
Print, 1981
Box BK1
Radio, 1981
Box BK1
Television, 1981
(2 folders)
Box BK1
Children-oriented advertising, 1981
(2 folders)
Box BK2
Competition, 1981
Box BK2
Marketing/Media seminar, circa 1986
Box BK2
Marketing pitch and statistics, 1987 and undated
Box BK2
Memoranda, 1976-1987
Box BK2
Newspaper articles, 1973-1988
(3 folders; 1 folder moved to Oversize Materials, Box BK3)
Box BK2
Planning for the Eighties: The Day After Tomorrow, 1980
Box BK2
Pocket guides, 1987
Box BK2
Promotional items, 198
Box BK2
Promotions, 1982 and undated
Box BK2
Transparencies, 1977, 1979
Box BK2
Ad Maker kit, circa 1980
Box BK3
Adult advertising, 1981
Box BK4
Burger King's separation from JWT, 1987
Box BK4
Newspaper articles, 1977, 1979-1986
Box BK4
Budget, 1986-1987
Box CS1
Business planning background, 1985-1986
Box CS1
Co-Op discussions, 1985-1986
Box CS1
Copper Plus, 1982
Box CS1
Legal, 1980-1981
(2 folders; 1 folder moved to Oversize Materials, Box CS4)
Box CS1
Line extensions, 1985-1986
Box CS1
Marketing communications program development, 1980
Box CS1
Notes from Toledo business planning meeting, 1986
Box CS1
Print advertising, 1976-1987
(2 folders; 1 folder moved to Oversize Materials, Box CS4)
Box CS2
Promotional ideas, 1985-1987
Box CS2
Study of market expansion potential spark plug attitudinal research, 1978
Box CS2
Television advertisements, 1982-1986
Box CS2
Transition from JWT to Scali, McCabe, & Sloves, 1986-1987
(2 folders)
Box CS2
Vertical markets, 1977-1984
Box CS2
Ad planning manual, 1981-1982
Box CS3
Advertising programs, 1981
Box CS3
Budget, 1980-1981
Box CS3
Correspondence, 1981
Box CS3
Magazine advertising, 1981
Box CS3
Media summary, 1981
Box CS3
Legal, 1980-1981
Box CS4
Print advertising, 1976-1987
Box CS4
Brand strategy, 1991 and undated
(2 folders)
Box DP1
Budget, 1991
Box DP1
Burger King/Domino's Pizza venture, 1991
(2 folders)
Box DP1
Competition--Pizza Hut, undated
Box DP1
Competition--Research, 1990-1991
Box DP1
Exploratory in-depth interviews, 1991
Box DP1
Fast-food industry research, 1988-1990 and undated
Box DP1
Fast-food pizza users study, 1991
Box DP1
Hispanic advertising, 1987-1989
Box DP1
JWT background information for business pitch, undated
Box DP1
JWT background research on Domino's, 1991
Box DP1
JWT business presentation, 1991
(1-2 of 5 folders)
Box DP1
JWT business presentation (continued), 1991
(3-5 of 5 folders)
Box DP2
JWT new business briefing, undated
Box DP2
JWT new business strategy, 1987-1988
Box DP2
Lifestages consumer study, undated
Box DP2
Media, 1991
Box DP2
Newspaper articles (Oversize items moved to Oversize Folder DP1), 1988-1989 and undated
Box DP2
Photographs, undated
Box DP2
Pizza segment overview analysis, 1987
Box DP2
Promotions (Oversize items moved to Oversize Folder DP1), undated
Box DP2
Report on eating patterns in America, 1987
Box DP2
Research, 1986-1991
Box DP3
Tear pages study, 1991
(2 folders)
Box DP3
Video production memoranda, 1991
Box DP3
Miscellaneous, 1991 and undated
Box DP3
Creative show reel prepared for Domino's, undated. Format: Betacam.
Box DP4
unspecified
Box DP4
Newspaper articles, 1989
Box DP4
Folder DP1
Promotions, 1991
Box DP4
CLIO Awards and finalists, 1970-1980
Box EK1
Kodak history, 1980
Box EK1
Network television communication notices, 1981
Box EK1
Outdoor, 1994
Box EK1
Photographs, undated
Box EK1
Promotions, undated
Box EK1
Rates/Finances, 1980s
Box EK1
Report: Australia, Land and Its People, 1956
Box EK1
Report: Papers from the 1966 Region Conventions (by Kodak VP Gerald Zornow), 1967
Box EK1
Report: Review of Varifax advertising, 1958
Box EK1
General, 1940s-1983
(9 folders)
Box EK1
General (continued), 1983-1997
(4 folders)
Box EK2
General, 1972-1987
(8 folders)
Box EK2
P-175 campaign, 1980
Box EK3
Radio, local events, 1980
Box EK3
Special projects, 1981
Box EK3
Television advertising, 1955-1985
Box EK3
Commercial schedules by program
Network Plan, Ice Capades, Christ., Am. Sport, AA, 1966-1967
Box EK3
Norby, Request Performance, Screen Dir., Playhouse, 1955-1956
Box EK3
Ozzie and Harriet, 1957-1961
Box EK3
Tess, Ozzie and Harriet, 1960-1961
Box EK3
Wonderful World of Color, 1961-1965
Box EK3
Commercial schedules by year, 1955-1968
(5 folders)
Box EK3
Commercial schedules by year (continued), 1969-1977
(7 folders)
Box EK4
Commercial schedules by year (continued), 1978-1986
(4 folders)
Box EK5
Commercial scripts
Radio, 1980-1982
Box EK5
Spanish radio, 1981-1982
(2 folders)
Box EK5
Television, 1981-1982
Box EK5
Commercials
16MM commercials, 1980s
Box EK5
35MM commercials, 1980s
Box EK5
Commercial list 1950-1964, 1975
(7 folders)
Box EK6
Commercial retention, 1980s
Box EK6
Content list, 1965-1994
(3 folders;)
Box EK6
Daddy's Little Girl, 1989
Box EK6
Dealer spots, 1990s
Box EK6
Demos, 1976-1979
Box EK6
Director information, 1979-1980
Box EK7
Disney, Jimmy Dean, I love Lucy, Academy Awards, 1950s-1960s
Box EK7
Distribution Lists, 1982
Box EK7
Early Cameras (Historical rolls, bodies), 1950s
Box EK7
Ed Sullivan, 1950s-1960s
Box EK7
Historical commercial collection, 1950s-1992
(3 folders)
Box EK7
Kodak classic commercials, 1987
Box EK7
List of reels, 1990
(2 folders)
Box EK7
Miscellaneous reels, 1980s
Box EK7
Ozzie and Harriet, 1950s-1960s
Box EK7
Production, 1980s
Box EK7
SAG/AFTRA records, 1977-1979
(2 folders)
Box EK7
SAG/AFTRA records, 1979-1987
(5 folders)
Box EK8
Screen stills, storyboards, 1982 and undated
Box EK8
Talent information, 1980s
Box EK8
Creative library, 1961-1987
(7 folders)
Box EK8
Big Ideals That Work, 1995
Box EK9
[Eastman Kodak Project Phoenix, 1996: Moved to Restricted Materials, box EK17.]
Box EK9
Industrial/Business advertising campaign, 1970
Box EK9
JWT and Kodak, 1988
Box EK9
Kodak Photo CD system, 1992
(2 folders)
Box EK9
[Nine Pillars of Wisdom, 1996: Moved to Restricted Materials, box EK17.]
Box EK9
Pocket Cameras Christmas presentation, 1981
Box EK9
Welcome to Thompson New York, 1995
Box EK9
What Makes Your Message Count? 1973
Box EK9
Winning, undated
(2 folders)
Box EK10
General, 1980-1982
(1-6 of 17 folders)
Box EK10
General (continued), 1980-1982
(7-17 of 17 folders)
Box EK11
Camera collection, undated
Box EK12
Camera collection (Brownie, Instamatic), circa 1950s-1960s
Box EK12A
Applied Photography, 1951-1976
(4 folders)
Box EK13
Eastman Kodak Annual Report, 1947-1959
(3 folders)
Box EK13
Kodak Highlights, 1964-1987
(1-2 of 5 folders)
Box EK13
Kodak Highlights, (continued) 1964-1987
(3-5 of 5 folders)
Box EK14
Kodak Studiolight, 1942, 1972-1986
(5 folders)
Box EK14
Newsletters, 1950s-1980s
(1-2 of 5 folders)
Box EK14
Newsletters (continued), 1950s-1980s
(3-5 of 5 folders)
Box EK15
Panorama, 1980-1987
(4 folders)
Box EK15
Commercials
Box EK16
Commercial schedule, 1984
Box EK16
Commercial stills, 1982
Box EK16
Creative
Print advertising, 1982-1984
(11 folders)
Box EK16
Print advertising, 1991-1993
Box EK16
Print ads--Creative Department, 1980s
Box EK16
Point-of-purchase displays, 1992
(2 folders)
Box EK16

Restricted Materials

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Presentations
Box EK17
Eastman Kodak Project Phoenix, 1996
Box EK17
Nine Pillars of Wisdom, 1996
Box EK17

6. Ford Dealer Association, 1950-2007 and undated

98 boxes

The Ford Dealer Association joined advertising and promotional forces. It originated in 1933 as a means to deal directly and effectively with local sales conditions. The Ford Dealer Association Files span the years 1950 to 2007 and consist of memoranda, presentation scripts and transparencies, packets, proofs and storyboards related to advertising campaigns for various Ford automobiles, vans, and trucks, price schedules. The series also includes price listings for various Ford models, research reports on specialized consumer markets, as well as reports on regional markets.

The Series is organized into 13 subseries, General Files, Ad Planners, Campaigns, Cars and Trucks, Competitive, Creative, International, Printed Materials, Regional Advertising Force, Regional Ford Dealer Association, and Sample Advertisements. The General Files subseries includes memoranda and FDA materials of a general nature, unassociated with advertising campaigns, as well as miscellaneous items. The Ad Planners subseries contains annual packets of campaign strategies for Ford car and truck models, as well as compiled “ad kits” of print advertising proofs. The Campaigns subseries includes promotional packets associated with particular Ford dealership campaigns and promotional offers. The Cars and Trucks subseries includes campaign, pricing, and other information related to specific Ford car and truck models. The Competitive subseries includes memoranda, pricing and promotional material for competitive car and truck companies. The Creative subseries includes information on the organization of FDA creative departments, marketing strategies, procedures, new business presentation scripts and storyboard concepts. The International subseries includes campaign materials and advertising planners for Ford markets in Canada, Asia, and Central America. The Printed Materials subseries includes magazines and pamphlets produced by the Ford Motor Company, as well as general automobile trade publications. The Regional Advertising Force subseries contains materials related to the RAF and the Regional Advertising Group, groups which developed targeted marketing programs, not necessarily limited to Ford. Materials primarily include plans for specific regional promotions and campaigns, as well as memoranda and packets related to field meetings. The Regional Ford Dealer Association subseries contains primarily marketing presentations tailored to specific regional dealerships. The Sample Ads subseries contains glossy proofs of advertisements for J. Walter Thompson and for specific FDAF employees. The Visual Materials subseries includes transparencies, sketches and photographs of logos, advertising spots, print campaigns, and new business presentations. The Oversize Materials subseries contains large format items removed from previous subseries.

Most subseries are subdivided into Open Filesand Restricted Files sections. Materials are closed to non-JWT researchers for 15 years from the date of creation.

General Files, 1958-2007 and undated

[Includes memoranda and FDA materials of a general nature, unassociated with advertising campaigns, as well as miscellaneous items. Items were organized into seven categories: General, FDAF Chairmen, Legal files, Meetings, Memoranda, Pricing, and Research and are arranged alphabetically by folder title.

General, 1966-2007

[Includes miscellaneous correspondence, clippings, event memorabilia and dealership manuals. Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation; accordingly, materials are segregated into Open and Restricted Files.]

Open Files
[Account management, various charts, 1961-1994 and undated: Moved to Oversize Materials Box FD-OV1.]
Box EK17
Bill Williams Celebration, 1986
Box FD1
Clippings, 1966-2007
(6 folders)

[5 folders of large-format clippings for 1978-2007, including folder of clippings devoted to “Concepts and ideas” were removed to Oversize Materials Box FD-OV1.]

Box FD1
Customer Satisfaction Standards Implementation Kit, 1992
(2 folders)
Box FD1
[Export Sales Marketing Planner, 1995: Moved to Oversize Materials Box FD-OV1.]
Box FD1
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Dealership Best Practices, 1997-1998
Box FD2
FDAF chairmen, 1988-2005

[Contains memoranda and guidebooks circulated among Ford Dealer Association Chairmen.]

Open Files
FDAF Chairmen Talk About Dealer Association Advertising, undated (see also Sample Ads)
Box FD1
Guidebook
1989
(2 folders)
Box FD1
1990
Box FD1
Handbook, 1988
Box FD1
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Conference call, 2002
Box FD2
Guidebook, 2002-2003
(2 folders)
Box FD2
Meetings
1988-2005
Box FD2
1999-2005
Box FD2
2000
Box FD2
Memoranda, 1997-2004
Box FD2
Legal Files, 1962-2006

[Contains primarily memoranda and official forms pertaining to lawsuits, claims and legal issues of the FDA.]

Open Files
Account Management Automobile Manufacturing, 1962-1993
Box FD3
Claims--programs, 1993
Box FD3
Coalition to Save Ford Auditorium, 1990
Box FD3
FDAF reorganization
Box FD3
Legal memoranda, 1978-1981
(2 folders)
Box FD3
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Affidavits-Claims Index Page, 2003
Box FD4
Best in Class claims, 2005
Box FD4
FTC violations and price fixing, 1999
Box FD4
Memoranda, 1996, 2006
Box FD4
Veronica Pepper, 2001
Box FD4
Promotions contracts, 1998
Box FD4
Meetings, 1992-2004

[Contains presentation scripts, packets of research data, and other materials presented at general and topical FDA meetings. Also includes some memoranda related to the meetings.]

Open Files
Dealer Advisory Committee, 1992, May 6-7
(2 folders)
Box FD3
[JWT-FDAF meeting, 1986: Removed to Oversize Materials Box FD-OV1.]
Box FD3
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Annual meeting, 1994
Box FD4
Disclaimer meeting, 2000
Box FD4
Hispanic Agency Review, 1995, May 4
Box FD4
JWT field meetings, undated
Box FD4
Marketing and Advertising business meeting, 2002
(2 folders)
Box FD4
Miscellaneous meeting invitations, 1998, 2004
Box FD4
Strategy and Planning meeting, 1998, Sept.
General files
Box FD4
Transparencies
Box FD4
Memoranda, 1964-2006

[Contains internal memoranda between FDA members.]

Open Files
General memoranda, 1964-1993
Box FD3
Business expense reimbursement policy, 1986-1987
Box FD3
Ford Dealer Association departmental, 1988
(2 folders)
Box FD3
Ford Dealer Association newsletter memos, 1989
Box FD3
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

General, 1994-2006
Box FD4
Creative development candidates, 1998
Box FD4
Heidi Snurtleff, 1997
Box FD4
Pricing, 1976-1998

[Contains primarily price and ordering guides for Ford models and special installation options offered between 1976 and 1998.]

Open Files
Option installations
Box FD5
General, 1980-1985
(7 folders)
Box FD5
Installation rates, 1985-1986
Box FD5
Pricing and ordering guides
Historical file, truck prices, 1976-1982
(3 folders)
Box FD5
Pricing and ordering guides
Box FD6
1978-1984
(12 folders)
Box FD6
1984-1993
(11 folders)
Box FD7
1993-1994
(9 folders)
Box FD8
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Pricing and ordering guides, 1995-1998
(7 folders)
Box FD9
Research, 1958-2002 and undated

[Contains packets of research data relating to pricing, buying trends, and particular market segments.]

Open Files
Car market trends, 1994
Box FD8
Car Sales Satisfaction Index, 1992 and undated
Box FD8
Newspaper booth demography, 1989
Box FD8
Private trucking costs and records, 1958
Box FD8
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Global Market Research presentation, 2006
Box FD10
Hispanic market, 1994-1995
Box FD10
Industry totals, 1995
Box FD10
Magazine market, undated
Box FD10
Memoranda, 1997
Box FD10
Minorities and Women Advertising News, 2000-2002
Box FD10
Women's marketing, 1998 and undated
Box FD10

Ad Planners, 1984-2007

[Contains annual packets of campaign strategies for Ford car and truck models, as well as compiled “ad kits” of print advertising proofs. Items are arranged by year, and then by title.]

Open Files
1984-1989, General advertising planners
(7 folders)
Box FD11
1989, replacement pages
Box FD11
1988-1991
Box FD12
Ad log
(2 folders)
Box FD12
1990
Box FD12
1991
(5 folders)
Box FD12
1992
General
Box FD12
Advertising Planner Review
Box FD12
Memoranda
Box FD12
Red Carpet Lease Ad Planner
Box FD12
1993
Box FD13
General
(2 folders)
Box FD13
Ad kits
(4 folders)
Box FD13
1994
Box FD14
General
(2 folders)
Box FD14
Ad kits
(2 folders)
Box FD14
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

1996
(2 folders)
Box FD15
1997
(2 folders)
Box FD15
1998
General
Box FD15
CD Pictorial Index
Box FD15
Kits
Box FD15
National Truck Season planner
Box FD15
1999, general
(2 folders)
Box FD16
2000
General
(2 folders)
Box FD16
Worldwide Direct Market Operations Planner
Box FD16
2001
Box FD16
2003
(2 folders)
Box FD16
2004
(3 folders)
Box FD16
2005
Box FD16
2007
Box FD16

Campaigns, 1950-2006 and undated

[Includes promotional packets associated with particular Ford dealership campaigns and promotional offers.]

Open Files
General promotional
Box FD17
[Approved Accessories package, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Best Sellers Sales Events, 1991, 1993 and undated
Box FD17
[Blue Chip security, 1983: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Cellular Mobile Telephone promotion, 1987
Box FD17
[Ford-Coca Cola Tie-In Texas Sweepstakes, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
[Fusion challenge, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
[Great American Sales Event, 1994: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Hertz rental agreement jacket, 1993
Box FD17
Miscellaneous campaigns, 1981-1984 and undated
Box FD17
Quality Care, 1993
Box FD17
Red Carpet Lease advertising, 1992
Box FD17
[Texas, Ford and You, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
[Truck promotions, 1972 and undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Historical sales promotional
[Are You Letting Willys Hook the Big Profits?, 1961: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Direct mail promotional, 1968
Box FD17
[Here Come the '68 Job Tamers, 1967: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Light trucks
Bulletin, 1970-1972
Box FD17
Promotional, 1966-1968
Box FD17
Parcels, promotional, 1959-1962
Box FD17
Trucks, promotional, 1950-1963
(2 folders)
Box FD17
Trucks, promotional, 1964-1970 and undated
(4 folders)
Box FD18
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

General promotional
Box FD19
Approved Toby Keith shots, undated
Box FD19
Auto Site Buyer's Guide, 2000
Box FD19
Big Truck Throwdown, 2004 (Large format proofs removed to Oversize Materials Box FD-OV22.)
Box FD19
Blue Oval
General files, 2001
Box FD19
Certified Dealer Initiative, 2001
Box FD19
Blue's Clues Safety Alliance, 2001 (Large format brochures and presentation materials removed to Oversize Materials Box FD-OV22.)
Box FD19
Bold Moves, 2006 and undated (Large format proofs removed to Oversize Materials Box FD-OV22.)
Box FD19
Booster Seat promotion, 2001
Box FD19
Building the Market, undated
Box FD19
[Brand Alliance-Sponsorship planning, 2000, 2002: Removed to Oversize Materials Box FD-OV22.]
Box FD19
California Action Hero, 1997
Box FD19
Certified Pre-Owned Communications Plan, 2005
Box FD19
Credit brochures, 1999
Box FD19
Dealer information, 2003, 2005-2006
Box FD19
Dealership shoot, 1997
Box FD19
Direct mail promotion, 1999
Box FD19
Downhill Series, 1988, Dec. 11
Box FD19
Down Payment Matching Program, 2003
Box FD19
Engine Name Contest, 2003
Box FD19
Ford Drives American and Truck Month, 2001
Box FD19
Ford-Harley Davidson Dealer Road Tour, 2001
Box FD20
Insiders program, 2001
Box FD20
Maintenance Plan Asset Guide, 2005
Box FD20
Motor City Bowl, 2000
Box FD20
Motorsports promotions, 1997
Box FD20
My Ford Truck Communication Strategy, 1999
Box FD20
No Boundaries campaign, 2001-2002
(2 folders)
Box FD20
Pheasants Forever raffle, 1997
Box FD20
Premium One campaign, 1997
Box FD20
Pre-owned Jaguar promotion, 1995
Box FD20
Pre-owned vehicle program, 1997
Box FD20
Southwest-Southeast Alan Jackson campaign, 1990, 1997 and undated
Box FD20
Toys for Tots campaign, 2000
Box FD20
Vehicle insurance program, 2001
Box FD20
General promotional, special packets
Great American Ford Celebration, 1999
Box FD21
Year-End Clearance, 1998
Box FD21
Ford Dealers' Toolbox, 2000-2001
Box FD22
(Toolbox refills removed to Oversize Materials Box FD-OV22.)
Box FD22
Ford-Citibank campaign, 1995
Acquisitions promotions
Box FD23
Card communications
Box FD23
Dealer materials
Dealer poster
Box FD23
Dealer show script
Box FD23
Dealer testimonial, Auto News
Box FD23
New dealer orientation
Box FD23
No Fee dealer communications
Box FD23
ECM Test
Box FD23
Gold Card analysis, strategy and creative brief
Box FD23
NADA questionnaire
Box FD23
Statement inserts
Box FD23
Taurus redemption mailer
Box FD23
Usage promotions
Box FD23

Cars and Trucks, 1970-2007 and undated

[Includes campaign, pricing, and other information related to specific Ford car and truck models.]

Open Files
Aerostar Van
Box FD24
Preferred equipment package, 1994
Box FD24
Bronco
Introduction plans and prices, 1984
Box FD24
Preferred equipment package, 1994
Box FD24
Silver anniversary, 1991
Box FD24
Crown Victoria
Campaign, 1992
Box FD24
Preferred equipment package, 1994
Box FD24
Econoline Club Wagon
Preferred equipment package, 1994
Box FD24
Escort
One Price strategy, 1992
Box FD24
Preferred equipment package, 1994
(2 folders)
Box FD24
1994 model
Box FD24
Explorer
Preferred equipment package, 1994
Box FD24
[Fusion challenge, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD24
F-150
Ducks Unlimited edition, 1994
Box FD24
Preferred equipment package, 1994
Box FD24
Lincoln-Mercury
Ad planner, 1983
(2 folders)
Box FD24
Louisville Line
Features and technical information manual, 1970
Box FD24
Mercury Mark VII
Promotion, 1984
Box FD24
Mustang
Box FD25
Promotion, 1994
Box FD25
Probe
Preferred equipment package, 1994
Box FD25
Ranger
Campaign, 1987
Box FD25
[New Ford Ranger, undated: Removed to Oversize Materials Box FD-OV2. Includes advertisement in Spanish.]
Box FD25
Preferred equipment package, 1994
Box FD25
Taurus
Marketing manual, 1986
Box FD25
Preferred equipment package, 1994
Box FD25
Tempo
Preferred equipment package, 1994
Box FD25
Thunderbird
Preferred equipment package, 1994
Box FD25
Trucks, general
Engine shipments by series, 1993
Box FD25
Events marketing, 1993
Box FD25
Installation rates, historical, 1978-1982
Box FD25
W-Series
Cut Your Operating Costs, Ford Series Diesel Linehauler, undated
(2 folders)
Box FD25
Highway Tractor Features, 1978
Box FD25
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

Contour
Box FD26
Dare to Compare campaign, 1997
Box FD26
Crown Victoria
General files, 1997
Box FD26
Econoline Club Wagon
Product and marketing guide, 1997
Box FD26
Escape
General files, 2005
Box FD26
Campaign, 2005
Box FD26
Promotional packets, 2000 and undated
(2 folders)
Box FD26
Escort
Launch materials, 1997-1998
(2 folders)
Box FD26
Poster, 1998
Box FD26
Product and marketing guide, 1997
Box FD26
Excursion
Launch package, 2000
Box FD27
Expedition
Campaign, 2006
Box FD27
Division project brief, 2006
Box FD27
Launch, 1997
Box FD27
News file, 2007
Box FD27
Static clings and poster, 2001
Box FD27
Explorer
Cassette, 1999
Box FD27
National Radio Promotion Evaluation, 1999
(4 folders)
Box FD27
F-150
Box FD28
Fun and Function sticker campaign, 2004
Box FD28
Marketing launch price strategy, 2004
Box FD28
Quote list, 2003
Box FD28
Supercrew posters, 2001
Box FD28
Five Hundred
Print campaign, 2005
Box FD28
Focus
General files, 1998-2003
Box FD28
Campaign, 1999
Box FD28
Kona Mountain Bike edition, 2000
Box FD28
Smart Move announcement kit, 1999
Box FD28
Specs, 2006
Box FD28
Style Guide, 2005
Box FD28
Freestyle
Campaign, 2005
Box FD28
Umbrella final, 2003
Box FD28
Fusion
General files, 2006 and undated
Box FD28
Style Guide, 2006
Box FD28
Lincoln
Continental
Promotional, undated
Box FD28
Zephyr
Introduction packet, 2006
Box FD28
Lincoln-Mercury
Ad planner, 1997
Box FD28
Logos, 2004
Box FD28
Running footage, 1996
Box FD28
Mountaineer
Box FD29
Product and marketing guide, 1997
Box FD29
Mustang
America's Favorite Car campaign, 1999
Box FD29
Probe
General files, 1992, 1995 and undated
Box FD29
Promotional, 1995-1996
Box FD29
Ranger
Engineering Revisions, 2006
Box FD29
Taurus
General files, 1986-2000
Box FD29
Advance Integrated Marketing, 2001
Box FD29
Auto Buyer's Guide, 2000
Box FD29
Call report, 2001
Box FD29
General Taurus NASCAR advertisement, 1997
Box FD29
Making the Dream Come True lead sheet, 1996 and undated
Box FD29
Marketing Action Plan, 1996
Box FD29
Personal Safety System, undated
Box FD29
Product and marketing guide, 1996
Box FD29
Tracer
Product and marketing guide, 1997
Box FD29
Trucks, general
Action Plan, 1998
Box FD29
Alan Jackson Concert Tour program, 1998
Box FD29
Windstar
Campaign, 1995
Box FD29
Preferred equipment package, 1996-1997
Box FD29

Competitive, 1963-2003 and undated

[Includes memoranda, pricing and promotional material for competitive car and truck companies.]

Chevrolet
Box FD30
Pricing
General, 1980, 1982
(2 folders)
Box FD30
Car and truck, 1983
Box FD30
Passenger car, 1985
Box FD30
Promotional, 1963-1968
(4 folders)
Box FD30
Datsun
Pricing, truck model, 1982
Box FD30
Dodge--Pricing
General
1982
Box FD30
1984
Box FD30
Caravan pricing, 1985-1986
Box FD30
Confidential Price Bulletin
1980
Box FD30
1982
(2 folders)
Box FD30
1986
Box FD30
Sportsman models, 1980
Box FD31
Tentative Price Projection Bulletin, 1985
Box FD31
Truck pricing
1978
Box FD31
1985
Box FD31
General Motors
Pricing
Light Duty Truck Price Schedules
1984
Box FD31
1986
(2 folders)
Box FD31
1987
Box FD31
Promotional, 1968
Box FD31
Isuzu
Pricing, 1982, 1986
Box FD31
Jeep
Pricing
1982
Box FD31
1985
Box FD31
1986
Box FD31
Mazda
General pricing
1981
Box FD31
1983
Box FD31
1985
Box FD31
1986
Box FD31
New model price schedule, 1984
Box FD32
Pickup price schedule, 1986
Box FD32
Miscellaneous companies
Dealer letters, 1983-1985
Box FD32
Direct mail, 1970
Box FD32
Logos, 1990-1994 and undated
Box FD32
Memoranda, 1977-2001 and undated
Box FD32
Utility vehicles, 1965 and undated
Box FD32
Mitsubishi
Promotional, 2003
Box FD32
Nissan
General pricing
1980
Box FD32
1984
Box FD32
1985
Box FD32
Price increase, 1986
Box FD32
Plymouth
Price bulletins, 1980
Box FD32
Subaru
Introduction pricing, 1984
Box FD32
Toyota
Pricing
General pricing, 1984
Box FD32
Suggested price guides
1977
(2 folders)
Box FD32
1981
Box FD32
1982
Box FD32
1983
Box FD32
1984
Box FD32
1986
(3 folders)
Box FD32
Volkswagen
Suggested price list, 1981
Box FD32

Creative, 1968-2006 and undated

[Includes information on the organization of FDA creative departments, marketing strategies, procedures, new business presentation scripts and storyboard concepts.]

Open Files
General
Box FD33
Auto Advertising System Brochure, 1997
Box FD33
Calendar, poster idea, 1983, 1987
Box FD33
Contest rules, 1988
Box FD33
Creative Exchange Program, 1975-1976
(3 folders)
Box FD33
Creative Department organization, 1989
Box FD33
Creative Review, 1988
Box FD33
Electronic publishing, 1987-1988
Box FD33
Five of the Ten Bestsellers, 1993
Box FD33
FDAF
Marketing priorities, 1993
Box FD33
New business strategy, 1986
Box FD33
Interns, 1993
Box FD33
JWT print and creative awards, undated
Box FD33
Line art and marker style kit, undated
Box FD34
Marketing platform, 1992
Box FD34
Merchandise ordering guide, undated
Box FD34
Production procedures, 1988
Box FD34
Prospective vendors, 1986
Box FD34
Strategy
Brand strategy, 1991-1992
(2 folders)
Box FD34
Car and Truck Advertising Objectives, 1993
Box FD34
Creative briefs, 1990 and undated
Box FD34
Vendors, 1988
Box FD34
New business
JWT advertising seminar, 1992
Box FD34
JWT: Hardest Working Team in the FDAA Business, undated
Box FD34
Light trucks presentation, 1969
Box FD34
Overhead slide show, 1990, Nov. 20
Box FD34
San Jose presentation, 1990, Feb. 14
Box FD34
Outdoor
Box FD35
FDA statistics, 1969-1971
(2 folders)
Box FD35
Imprints, paint boards, 1971-1975
(3 folders)
Box FD35
Job orders, 1973-1975
Box FD35
Poster designs, 1994
Box FD35
Poster presentation, 1988-1989 and undated
Box FD35
Poster printing specifics, 1970-1973, 1975
(2 folders)
Box FD35
Vehicle-Bigfoot display program, 1993
Box FD35
Print
Creating Effective Print Ads, 1994
(2 folders)
Box FD35
Miscellaneous campaigns, 1982, 1990
Box FD36
New car buyer script, 1984
Box FD36
Newspaper ads, 1976
Box FD36
Radio and television
Commercial cycle status, 1993
Box FD36
FDAF scripts, 1981
Box FD36
FTC files, 1992-1993
Box FD36
Grimes television advertisement, 1968
Box FD36
Miscellaneous script drafts, 1992-1993 and undated
Box FD36
Miscellaneous scripts and storyboards, 1981-1982
Box FD36
New England scripts, 1988
Box FD36
Storyboards, 1982
Box FD36
Television and radio scripts, 1972
Box FD36
Restricted Files

[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]

General
Box FD37
Asset inventory, 2001
Box FD37
Art bin reorganization, 2002
Box FD37
Brand book, 1997
Box FD37
Company profile, undated
Box FD37
Creating an Effective Point of Purchase Production System, 2000
Box FD37
Creative department self evaluation, 1996
Box FD37
Ford Division primary brand, 1998
Box FD37
Ford Retail Network memoranda, 1998
Box FD37
POP
Coordination proposal, 2003
Box FD37
Launch support, fourth quarter, undated
(2 folders)
Box FD37
Podunk FDA Media Plan, 1999
Box FD37
Strategy
Creative brief
2000, 2004
Box FD37
2004
Box FD37
2005
Box FD37
2006
Box FD37
FDAF strategy meeting, 1999
Box FD37
NEO creative strategy brief, 2004
Box FD37
Super Duty Launch Throwdown, 2004
Box FD37
UniverSoul Circus Event, 2000
Box FD37
Internet
Ford racing campaign, 2004
Box FD37
Memoranda, 1997-2006
Box FD37
Promotional, 2000 and undated
Box FD37
Trucks, 2003 and undated
Box FD37
You Have Mail video packet, 1999
Box FD37
New business
Box FD38
Ingenious…Caring presentation, 1998
Box FD38
Primary brand presentation, 1998
Box FD38
Women's project, 1998
Box FD38
Outdoor
Outdoor posters, 1997
Box FD38
Poster designs, 1995, 1999
(2 folders)
Box FD38
30 sheet outdoor, 2002
Box FD38
Print
Campaigns
1997
Box FD38
2004
Box FD38
Creating Effective Print Ads, 1995
(2 folders)
Box FD38
Dealer Council advertisement, 2003
Box FD38
Miscellaneous campaigns, 2001, 2005-2006
Box FD38
We Race You Win campaign, 1997
Box FD38
Radio and television
Dealership footage, 2004
Box FD38
Ford Footage Café, 2001
Box FD38
Ford Year-End Event, Fusion, Mustang, 2006
Box FD38
Life in America, 2004
Box FD38
Next Generation, dealership-lifestyle footage, 2005
Box FD38
Pacific Star Productions, dealer footage, 1998
(2 folders)
Box FD38
Product footage, 2002-2003
(2 folders)
Box FD38
Running footage
Box FD39
General, 1996-1997
Box FD39
Recommendation, 1998
Box FD39
Shoot list, 1998
Box FD39
Winter running footage, 1998
Box FD39
Scripts and storyboards, 1999-2003
Box FD39
Storyboard concepts, 1995 Model Year End Clearance
Box FD39
2002 models, recommended retail mix
Box FD39
2006 spots
Box FD39
General files, 1968-2005

[Includes campaign materials and advertising planners for Ford markets in Canada, Asia, and Central America]

Ambassador campaign, 1998
Box FD39
Asia Pacific, undated
(Large format items removed to Oversize Materials Box FD-OV20.)
Box FD39
Canada campaigns, general, 2000
[RAF Canada mailer, 2002: Removed to Oversize Materials Box FD-OV22.]
Box FD39
Caribbean and Central America, 2000
Box FD40
Creative for Atlantic Ford Dealers, Canada, undated
Box FD40
Get Out More Fiesta campaign, 2002
Box FD40
Miscellaneous international files, 1968-2005
Box FD40
Export Sales Marketing Planner 1995
Ford catalogs and order forms, 1995
(3 folders)
Box FD40
Ford-Lincoln-Mercury advertising planners, 1995
(4 folders)
Box FD40
Merchandising materials, 1995
(2 folders)
Box FD40
[Export Sales Marketing Planner, 1995: Removed to Oversize Materials Box FD-OV1.]
Box FD40

Printed Materials, 1955-2004 and undated

[Includes magazines and pamphlets produced by the Ford Motor Company, as well as general automobile trade publications.]

Automobile Magazine, 1992, Oct.
Box FD41
Car Buying Made Easier, 1979
Box FD41
Dealer World, 1987, Apr.-1994, Feb. (assorted issues)
(6 folders)
Box FD41
Dealer World clippings, 1994
Box FD41
Family Guide, 1983-1984
Box FD41
Ford Dealers
Advertising Association Handbook, 1988
Box FD41
Advertising Workshop, 1999-2000
Box FD41
Magazine, 1978, Fall-Winter
Box FD42
Ford Espirito Newsletter, 2000
Box FD42
Ford-Thompson Times, 2004
Box FD42
Frontline, 1992, Sept-1999, Jul. (assorted issues)
Box FD42
Leaf & Road, 1993-1997 (assorted issues)
Box FD42
Light Truck Buying Made Easier, 1978
Box FD42
Manuals
1955 Truck Operator's Manual
Box FD42
1967 Ford Bronco Shop Manual
Box FD42
1967 Ford Truck Maintenance and Lubrication Manual
Box FD42
1972 Truck Shop Manual
Box FD42
Marketwatch: Ford Division's Quarterly Publication, 1998
Box FD42
[Miscellaneous printed material, 1962, 1976: Removed to Oversize Materials Box FD-OV1.)
Box FD42
Momentum: Dealer Guide to Successful Newspaper Advertising, 1997
Box FD42
Motor Vehicle Laws Digest Series, Truck Demonstration Requirements, 1962
Box FD42
Professional Selling, 1994
Box FD42
Regional Marketing Newsletter, 2000
Box FD42
Sales Workshop News, 1959, Nov.-1961, Apr.
Box FD42
Miscellaneous historical manuals
1957 Car-Truck Service Specifications
Box FD42
1958 Car Service Specifications
Box FD42
1961 Competitive Facts Book
Box FD42
1962 Car-Truck Prices and Specifications
Box FD42
1963 Car and Truck Prices and Specifications
Box FD42
1963 Ford Service Specifications