MenuInventory of the J. Walter Thompson Company. Account Files, 1885-2008 and undated, bulk 1920-1995
Abstract
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.
The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Descriptive Summary
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Creator
- J. Walter Thompson Company.
- Title
- J. Walter Thompson Company. Account Files, 1885-2008 and undated, bulk 1920-1995
- Language of Material
- English, Spanish, Portuguese, German, Hebrew, Turkish, Chinese, Japanese, Russian
- Extent
- 400 Linear Feet, 280000 Items
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
Series Quick Links
- Small Accounts Files, 1885-2006 and undated
- Burger King, 1973-1988
- Champion Spark Plug, 1976-1987
- Domino's Pizza, 1987-1991 and undated
- Eastman Kodak, 1942-1997 and undated
- Ford Dealer Association, 1950-2007 and undated
- Ford Audiovisual Materials, 1956-2006 and undated [RESTRICTED]
- Ford Motor Company, 1911-2007 and undated
- R.T. French, 1947-1988 and undated
- General Cigar Co., 1935-1961
- Handy Andy, 1990 and undated
- Hyatt Hotels, 1978-1987
- International Banana Association, 2001-2003 [RESTRICTED]
- International Business Machines Corporation (IBM), 1959-1993
- Kellogg Company, 1961-1994
- Kraft Foods, 1922-2004, bulk 1974-2004
- Lever Brothers (Unilever), 1900-2005, bulk 1950-1985
- United States Marine Corps, 1972-2003 and undated
- Northern Telecom, 1981-1991
- Oscar Mayer, 1979-2007
- Quaker Oats, 1930-1995, bulk 1960-1981
- Rolex, 1946-1997 and undated
- Standard Brands, 1921-1982 and undated
- S.C. Johnson & Sons, 1962-1985
- Scott Paper, 1956-1996
- U.S. Sprint, 1980-2000 and undated
- Theodore Hamm Brewing Co., 1961-1973 and undated
- U.S. Playing Card Company, 1924-1966
- White Castle Restaurants, 1975-2006 and undated [RESTRICTED]
- World's Fair (New York, 1964-1965), 1939-1965 and undated
- Warner-Lambert, 1961-1996
Collection Overview
The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.
Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.
Administrative Information
Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is restricted.
Original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.
Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.
Review Board materials may not be photocopied.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the Rare Book, Manuscript, and Special Collections Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand AllSmall Accounts Files, 1885-2006 and undated
(55 boxes)
Consists of account-related materials for a large number of JWT clients for which very limited records exist. Includes account histories, research reports, clippings, correspondence, storyboards and printed material. Arranged alphabetically by company name.
A&M Karagheusian, account history, 1924-1926
[Business Extension Dept. report]
Box 1
A. Beller and Company, account history, 1925
Box 1
A.C. Krumm and Son Macaroni Company, account history, 1926
[Business Extension Dept. report]
Box 1
Abbot Laboratories, 1959, 1970-1980
Box 1
Absorbine Jr., storyboards, undated
Box 1
Acemesa, clippings and press, 1985
Box 1
Act Media, brochure, 1989
Box 1
Activision, 1981-1984
Box 1
Advertising Council, general files, 1968
Box 1
A. J. Waffles, business review, 1990
Box 1
Akzo Salt, Consumer-Led New Product Development, 1989
Box 1
Alberto Culver, 1964-1971
Box 1
Alka-Z, case history, 1976
Box 1
All Sports, clippings and press, 1983
Box 1
Allegheny, correspondence and memoranda, 1978-1980
(2 folders)
Box 1
Clippings and press, 1977-1986
Box 1
Signal World Magazine, 1985
Box 1
Almaden Vineyards, 1965-1966
Box 1
Aluminium Limited, 1959-1971
Box 1
Ambassador International, 1976-1979
Box 1
American Airlines, correspondence and memoranda, 1944
Box 1
American Bakeries, 1963-1966
Box 1
American-British Improvement Co., 1925-1926
[Business Extension Dept. report]
Box 1
American Constructing Engineers Council, clippings and press, 1981
Box 1
American Equity, correspondence and memoranda, 1981
Box 1
American Federation of State, County and Municipal Employees (AFSCME), clippings and press, 1980
Box 1
American Film Theatre, 1973-1974
Box 1
American Gas and Electric Company, 1953
Box 1
Communications Plans and Recommendations, 1976
Box 2
Ford's Theatre files, 1970
Box 2
Periodical, American Gas Association Monthly, 1984-1987
(3 folders)
Box 2
American Golf, memoranda, 1995
Box 2
American Home Products Corp., 1960-1967
Box 2
American Hospital Association, clippings and press, 1974
Box 2
American Machine and Foundry Co., 1966-1968
Box 2
American Oil Company (AMOCO), booklet - Bridge Score, 1935
Box 2
American Petroleum Institute, 1963-1971
Box 2
American Postal Workers Union, clippings and press, 1982-1985
Box 2
American Red Cross, booklet - Rhapsody in Red, 1994
Box 2
General files, 1912
Box 2
Bull Durham print advertisement, 1915
Box 2
Ameritech, clippings and press, 1983-1984
Box 2
Ames Department Store, brochure--More of What You're Shopping For, circa1986
Box 2
Media Plan, 1982
Box 2
Retail Ad Kit, 1980
Box 2
Anderson Company, clippings and press, 1979
Box 3
Account histories, 1916-1926
Box 3
Correspondence and histories, 1963-1965
Box 3
Howard Henderson files, 1930-1959
Box 3
Memoranda regarding Woodbury Slogan, 1946-1950
Box 3
Speech by Stanley Resor, 1920
Box 3
Story of Woodbury's Facial Soap, 1920-1951
(13 folders)
Box 3
Arbuckle Brothers (Yuban Coffee), 1912-1926
(2 folders)
Box 3
Arrowhead Drinking Water, clippings and press, 1985
Box 3
Arts Foundation of Michigan, logos, 1990
Box 3
Associated Brewing Co., 1965-1968
Box 3
Association of American Playing Card Manufacturers, 1948, 1953-1960
(3 folders)
Box 3
Atlantic Cos., clippings and press, 1985
Box 4
AT&T, clippings and press, 1973
Box 4
Audio Devices, Inc., 1974
Box 4
Agency Review, 1991
Box 4
Campaign Overview--Australia, the Feeling is Magic, circa 1993
Box 4
Credentials of North American Resources, circa1993
Box 4
JW Travelogue, circa 1993
Box 4
Meeting the Challenge of Asia, 1993
Box 4
Barclay House, memoranda, 1981
Box 4
Baskin Robbins, clippings and press, 1973-1985
Box 4
Company Analysis and Annual Report, 1977
(2 folders)
Box 4
Correspondence and memoranda, 1981
Box 4
Magazine Advertising Estimates, 1981
Box 4
Printed material, 1970-1981
Box 4
Bay Area Cable Cooperative, clippings and press, 1983
Box 4
Beatrice Foods, clippings and press, 1960s-1980s
(3 folders)
Box 4
Beecham Cosmetics (Vitabath), clippings and press, 1980
Box 4
Bell Atlantic, outdoor, undated
Box 4
Bell South Mobility, clippings and press, 1984
Box 4
Bendix, clippings and press, 1981
Box 4
Benetton, clippings and press, 1983-1988
Box 4
[B.F. Goodrich, Legend of Chief Buffalo Child Long Lance: moved to Oversize Box 52]
Box 4
B.F. Goodrich Footwear Co., brand policies, 1931
Box 4
Big Sky of Montana, Inc., 1973-1974
Box 4
Bishopric Manufacturing Co., 1926
[Business Extension Dept. report]
Box 4
Blockbuster, 1995
Box 4
Blue Chip Stamp Co., 1967-1968
Box 4
General files,1962-1967, 1975
(2 folders)
Box 5
Clippings and press, 1964-1986
(2 folders)
Box 5
Publications, circa 1960-1983
Box 5
Book-of-the-Month-Club, printed material, 1976-1985
Box 5
Booth Newspapers, clippings and press, 1976
Box 5
Bo Rics, clippings and press, 1984
Box 5
Business Plan, 1988-1933
Box 5
Estimated Marketing Expenses, 1987
Box 5
Boston Globe, 1926
[Business Extension Dept. report]
Box 5
Boyle-Midway, 1959-1960
(2 folders)
Box 5
Boys Club of America, clippings, 1973
Box 5
Research reports, 1963-1967
Box 5
Review of 1962 and Recommendations for 1963, 1963
Box 5
Bristol-Myers Squibb, JWT Worldwide Agency Discussion, 1995
Box 5
British Airways, Worldwide Media Planning Guidelines, circa 1994
Box 5
British Telecom, campaign history, 1988
Box 5
Brown & Williamson Tobacco Corporation, clippings and press, 1976-1977
Box 5
Buckeye Soda Products, 1926
[Business Extension Dept. report]
Box 5
General files, 1993
Box 6
Agency Review, 1993
Box 6
Banners, 1993
Box 6
Clippings, 1993
Box 6
Print Campaigns, 1993
Box 6
Buitoni Foods Corp., 1957
Box 6
Burlington Railroad--Chicago (Burlington and Quincy), 1926
Box 6
Buxton, Inc., 1925-1926
[Business Extension Dept. report]
Box 6
Printed material, 1980-1981
Box 6
Scripts, 1980
(4 folders)
Box 6
California Raisin Advisory Board, 1961-1968
Box 6
Campbell-Taggart Bakeries, 1967-1973
Box 7
Canada Mink Breeders Association, Canada Majestic Mink, undated
Box 7
Capitol Federal Savings, clippings and press, 1985
Box 7
Car Care Council, clippings and press, 1970
Box 7
Carhartt, Inc., clippings and press, 1987
Box 7
Carl's Jr., Situation Analysis, 1993
Box 7
Car Max, 1995-1996
Box 7
Carte Blanche, 1967-1972
Box 7
Carter's Ink Company, package design, 1929-1942
(4 folders)
Box 7
Agriculture, 1989
Box 7
Building Tomorrow Together, 1989
Box 7
Clippings, 1987-1989
Box 7
Closer Working Relationship, undated
Box 7
Correspondence, 1988-1989
Box 7
Deck originals, undated
Box 7
Executive meeting, 1989
Box 7
Positioning, 1989
Box 8
Proofs, undated
Box 8
Radio television reports, 1987
Box 8
Research, 1989
Box 8
Vision Quest, 1987
Box 8
Why Case Is A Good Prospect, undated
Box 8
Castle and Cooke, 1981-1986
Box 8
Celotex Company, 1924-1925
Box 8
Charles W. Breneman Co., 1925
Box 8
Charles William Stores, circa 1920
Box 8
Legal department, 1976-1978
(2 folders)
Box 8
Printed material, 1974-1979
Box 8
Profile, 1975
(4 folders)
Box 8
Scripts, 1977-1978
(3 folders)
Box 9
Cheek-Neal Coffee Company (Maxwell House coffee), 1925
[Business Extension Dept. report]
Box 9
Chelmsford Ginger-Ale Co., 1924
Box 9
General files, 1980-1981
Box 9
Multinational Media Proposal, 1981
Box 9
Organizational Changes, wholesale banking, 1980
Box 9
Proposed Media Strategy, 1981
Box 9
Chemical Manufacturers Association, clippings and press, 1979-1983
Box 9
Account histories, 1923-1964
(2 folders)
Box 9
Advertisement schedules, 1885-1909, 1914-1916
Box 10
Correspondence, memoranda and reports, 1940-1970 and undated
(9 folders)
Box 10
Correspondence and memoranda, 1951-1955
(8 folders)
Box 10
Reports on Angel Skin, 1953
(2 folders)
Box 10
John Monsarrat papers, 1955-1956
[Includes Correspondence and memoranda]
Box 10
Marketing plans, 1957-1958
Box 10
Package design, 1907-1952
(8 folders)
Box 10
Package design, 1907-1952
(3 folders)
Box 11
Brochures, 1958-circa 1960
Box 11
Newspapers and magazine clippings, 1946-1980
Box 11
Competitive new product announcements, 1969
Box 11
Consumer purchase panel, 1956
Box 11
Major multiple store buyers, 1956
Box 11
Media recommendations, 1956
Box 11
New product suggestions and additives, 1956
Box 11
Report of Investigation, 1933, 1978
Box 11
Study of Pond's television advertising, 1953
Box 11
Summary of Pond's advertising, 1956
Box 11
Correspondence and memoranda, 1980-1981
Box 11
Retail Advertising Campaign, 1987
Box 11
Chichester Pills, correspondence, 1911-1977
Box 11
Christian Dior, 1977-1985
Box 11
Church and Dwight Co., Inc., printed material, 1946
Box 11
Circle Line Sightseeing Yachts, clippings and press, 1985-1987
Box 11
City Baking Co., account history, 1924
[Business Extension Dept. report]
Box 11
[Citibank, What We Are Learning, 1996: Moved to Restricted Materials Box 49]
Box 11
Clairol, presentation, Building a Global Brand, 1995
Box 11
Colgate-Palmolive, report--AJAX, 1968
Box 12
Colman, J&J: See J&J Colman
Box 12
Columbia Gas System Inc., printed material, 1978-1979
Box 12
Marketing Manual, 1983-1984
(2 folders)
Box 12
Printed material, 1983
Box 12
Proposal for Awareness and Attitude Study Among Computerland Prime Prospects Living in the Bay Area, 1984
Box 12
Congoleum-Nairns, Inc., printed material, 1961-1979
Box 12
Coors, printed material, 1978-1984
Box 12
Corning Glass Works, 1917-1925
Box 12
Corticelli Silk Co., account history, 1925
[Business Extension Dept. report]
Box 12
Costa Cruises, printed material, 1984
Box 12
Cranbrook Institute, clippings and press, circa 1966
Box 12
Cream of Wheat Corp., account history, 1926-1987
[Business Extension Dept. report]
Box 12
Credit Union National Association, clippings and press, 1980
Box 12
Crowell Publishing Co., investigation and printed material, 1925
Box 12
Culver, Alberto: See Alberto Culver
Box 12
Curtice Brothers Co., account history, 1926
[Business Extension Dept. report]
Box 12
Cutter Laboratories, clippings and press, 1974-1978
Box 12
Daewoo, clippings and press, 1984-1985
Box 12
Dart & Craft, clipping, undated
Box 12
Davey Tree Expert Co., account history, 1925
[Business Extension Dept. report]
Box 12
Action Steps, 1984
Box 12
Active Assets client package, 1984
Box 12
Active Assets prospects package, 1984
Box 12
ATM correspondence, 1984
Box 12
Billing, 1984-1985
(2 folders)
Box 12
Budget, 1984-1985
Box 13
Budget and Scheduling Alternatives, 1984
Box 13
Conference reports, 1984
Box 13
Correspondence, 1984-1985
(2 folders)
Box 13
Estimate file, 1984
Box 13
Instant Cash client package, 1984
Box 13
Intercapital Prospect Card, 1984
Box 13
Intercapital Prospect Lease Generation, 1984
Box 13
Intercapital Prospect VISA Offer, 1984
Box 13
Intercapital VISA, 1984
Box 13
Lead Generation, 1984
Box 14
Memoranda, 1984
(4 folders)
Box 14
Miscellaneous files, 1984-1985
Box 14
Money Market Fund, 1984
Box 14
Presentations, 1984
Box 14
Printed material, 1962-1965
Box 14
Prospectus trimming, 1984
Box 14
Reference guide, 1984
Box 14
Sales package to branches, 1984
Box 14
ATM Offer
Box 14
Prospects
Box 14
VISA card
Box 14
T.O.S., 1985
Box 14
[Other items in Oversize Materials.]
[Activities in Japan booklet, 1996: Moved to Restricted Materials Box 49]
(2 folders)
Box 14
Clippings and press, 1978-2000
(2 folders)
Box 15
How JWT Changed to Mating Ritual in Japan, circa 1993
Box 15
Printed material, undated
Box 15
Promotional, 1993
Box 15
Strategy Considerations for 1978, 1977
Box 15
Supervisors conference, 1977
Box 15
Del Ray Corporation, package Design, 1933
Box 15
Del Webb Development Company, clippings and press, 1985
Box 15
Dentcare Systems, clippings and press, 1980-1981
Box 15
Denver International Children's Festival, logo, undated
Box 15
Guests, press, 1983
Box 15
Master files, I-V, 1982-1986
(6 folders)
Box 15
Menus, 1983-1984
Box 16
Participants, 1983
Box 16
Detroit Symphony, logos, undated
Box 16
DeVilbliss Co., printed material, 1976-1979
Box 16
Diamond Salt Co., 1926?
[Business Extension Dept. report]
Box 16
Diet Center, clippings and press, 1981-1986
Box 16
Dior, Christian: See Christian Dior
Box 16
Discover America, Inc., printed material, 1967-1968
Box 16
Disney: See Walt Disney Productions
Box 16
Dollar Rent-a-Car, printed material, 1983-1984
Box 16
Dolly Madison Baking Corp., account history, 1926
[Business Extension Dept. report]
Box 16
Domtar Gypsum, production reports, 1989
Box 16
Douglas Pectin Company (Certo), account history, 1924-1925
[Business Extension Dept. report]
Box 16
Dunlop, clippings and press, 1980-1984
Box 16
Dwight Manufacturing Company, account history, 1926
[Business Extension Dept. report]
Box 16
Dymo Visual Systems (Esselte), clippings and press, 1976-1979
Box 16
Clippings and press, 1969-1985
Box 16
Corporate identification, undated
Box 16
Publications, 1969-1976
Box 16
Eberhard Faber Pencil Company, 1932
Box 16
Eckerd Drug Company, clippings and press, 1977-1985
Box 16
Brochure, 1988
Box 16
Budget, 1988-1989
Box 16
Clippings, 1988-1989
Box 16
Correspondence, 1988
Box 16
Creative, 1987-1988
(2 folders)
Box 16
Early Marketing Development, 1987
Box 16
Job Orders, 1988
(folders 1-2 of 3)
Box 16
Job Orders, 1988 (continued)
(folder 3 of 3)
Box 17
Letters of terms, 1988
Box 17
General files, 1987
Box 17
Communications plans, 1987-1988
Box 17
Developing a Marketing Strategy for San Francisco, 1987
Box 17
Towards a Marketing Plan for the City of San Francisco, 1987
Box 17
Media, 1987-1988
Box 17
General, 1988
Box 17
Board meetings, 1988
Box 17
Press, 1988
Box 17
Getting Things Done: Visions and Goals for San Francisco, undated
Box 17
Miscellaneous, 1989
Box 17
Business Relocations Out of San Francisco, 1987
Box 17
Costs of Doing Business in San Francisco, 1987
Box 17
Economic development interviews, 1987
Box 17
Executive summary, 1988
Box 17
Forecasts for San Francisco Bay Area, 1987
Box 17
Proposed implementation plan, 1987
Box 17
Retaining Existing Employers Programs, 1987
Box 17
San Francisco Industry Screen, undated
Box 17
San Francisco Strategic Plan, 1986 Update, 1986
Box 17
San Francisco Towards the 21st Century, 1987
Box 17
Summary of Focus Groups, 1987
Box 17
Survey of San Francisco Employers, 1987
Box 17
Edward A. Cassidy Co., 1926
Box 17
Consumer Denture Importance Survey, 1994-1995
(1-2 of 3 folders)
Box 17
Consumer Denture Importance Survey, 1994-1995 (continued)
(3 of 3 folders)
Box 18
Clippings, 1979-1983
Box 18
Nebcin print campaigns, 1982
(1 of 3 folders)
Box 18
Nebcin print campaigns, 1982 (continued)
(2-3 of 3 folders)
Box 19
Oraflex print campaigns, 1981-1982
(3 folders)
Box 19
Slim Jim-Mandol Cardiovascular Surgery, 1978-1982
(1-3 of 4 folders)
Box 19
Slim Jim-Mandol Cardiovascular Surgery, 1978-1982 (continued)
(4 of 4 folders)
Box 20
Clear Shampoo White Pea Award, 1994
Box 20
Close-Up Total Branding video, undated
Box 20
Elizabeth Arden, 1925, 1972-1983
Box 20
Embarcadero Center, clippings and press, 1985
Box 20
Emerson Drug Co. (Bromo-Seltzer), history and survey, circa 1935
Box 20
Emery Worldwide, clippings and press, 1975-1986
Box 20
Employers Insurance of Wassau, printed material, 1956-1971
Box 20
Entemann's, printed material, 1979-1980
Box 20
Epilepsy Foundation of Michigan, 1998
[Includes copy of Fish Book by James B. Carl.]
Box 20
Erlanger, general files, 1979-1981
(3 folders)
Box 20
Ernest and Julio Gallo Winery, printed material, 1977-1979
Box 20
Erskine-Danforth Corp., account history, 1925-1927
[Business Extension Dept. report]
Box 20
ESPN, clippings and press, 1982
Box 20
European-American Bank and Trust Co., printed material, 1974-1977
Box 20
Evans, Inc., clippings and press, 1982
Box 20
Addressing the Case Ready Opportunity, 1989
Box 20
Marketing report, 1989
(1 of 2 folders)
Box 20
Marketing report, 1989 (continued)
(2 of 2 folders)
Box 21
Theoretical Media Plans, 1992
Box 21
Exchange Trust Co., account history, 1925
[Business Extension Dept. report]
Box 21
Federal Home Loan Mortgage Corporation (Freddie Mac), clippings and press, 1982-1986
Box 21
Felt and Tarrant Manufacturing Co., account history, 1926
[Business Extension Dept. report]
Box 21
Firestone Tire and Rubber Company, printed material, 1969-1972
Box 21
First National City Bank, printed material, 1965-1969
Box 21
Fisher-Price, Who and What Are Kids, 1986
Box 21
Florida Bend Corp., account history, 1925
Box 21
Adapting to Change, undated
Box 21
Agency Review Questionnaire, undated
Box 21
Brand Name Extensions: A Strategic Framework for FTD, undated
Box 21
Consumer Data, 1988-1990
Box 21
Creative presentation, undated
Box 21
Five Year Communications Strategy, undated
Box 21
Floral Market: A Fact Book with Key Statistics and Trends, 1990
Box 21
How We Communicate: Internal Communications, 1990
Box 21
John Borden meeting, 1992
Box 21
JWT Account Service Plan, 1992
Box 22
Meeting presentation, 1992
Box 22
Memoranda, 1991-1992
Box 22
Proofs, undated
Box 22
Thanksgiving-Christmas, holiday research, 1992
Box 22
Foamite-Childs Corp., account history, 1925
Box 22
Food and Drug Administration, safety and nutrition, 1972-1974
Box 22
Foremost Dairy Products, Inc., 1929-1931
[Includes correspondence and meeting minutes.]
Box 22
Fort Worth and Denver City Railway, account history, 1924-1926
[Business Extension Dept. report]
Box 22
Account histories, 1958-1965
Box 22
Correspondence, 1962
Box 22
Presentation, 1962
Box 22
Procedures book, 1960
Box 22
Research reports and correspondence, 1958
Box 22
Review Board minutes, 1958-1962
Box 22
Transcript of meeting, 1959
Box 22
Frankfort Distillers Company, 1973
Box 22
Franklin Baker Company, 1925
Box 22
Freihofer Baking Co., account history, 1925
[Business Extension Dept. report]
Box 22
Fresh Express, project reviews, 1981
Box 22
Exploratory Research Into Consumer Response, 1982
Box 22
Presentation, 1982
Box 22
Gair, Robert: See Robert Gair Company
Box 23
Garrett Signal Corporation, clippings and press, 1963-1980
Box 23
Gates Tours, account history, 1925
[Business Extension Dept. report]
Box 23
G.D. Searle Co., account files, 1974, 1977
Box 23
General Phonograph Co., account history, circa 1925
[Business Extension Dept. report]
Box 23
Genesco, printed material, 1981-1982
Box 23
George Close Co., circa 1920
Box 23
George P. Ide and Company, Inc., account history, 1926
[Business Extension Dept. report]
Box 23
Georgia Interchange Network, clippings and press, 1984
Box 23
Clippings and press, 1969-1986
Box 23
Golden Anniversary brochure, 1978
Box 23
Story of an Idea and Its Role in the Growth of the Baby Foods Industry, 1953
Box 23
Gerry Baby Products, logos and brochures, undated
Box 23
General files, 1972
Box 23
Advertising strategy, 1972
Box 23
Advertising summary, 1973
Box 23
Dealer manual, undated
Box 23
Press, 1972-1973 and undated
Box 23
Printed material, 1973-1974
Box 23
Printed material, 1971, 1979
Box 23
Razor Blade Survey, 1938
Box 23
Safety Razor Plans, 1954
Box 23
Survey of Shaving Habits, 1939
Box 23
Glen Alden Coal Co., account history, 1930
[Business Extension Dept. report]
Box 23
Global Homes, Inc., clippings and press, 1984
Box 23
Account histories, 1985-1991
Box 23
Research overview, 1986
Box 23
Statistics, 1986-1987
Box 23
Clippings, 1972-1985
Box 23
International Media Recommendations, 1978
Box 23
Goldwyn Pictures, account history, circa 1925
[Business Extension Dept. report]
Box 23
Good Luck Food Co., account history, 1925
[Business Extension Dept. report]
Box 24
Goodrich: See B.F. Goodrich Footwear Corp.
Box 24
Advertising Directory, 1983
Box 24
Advertising in Europe, 1981-1982
Box 24
Annual Report, 1983
Box 24
Brochure, undated
Box 24
Business Brief, 1981
(2 folders)
Box 24
Campaigns, 1992-1993
Box 24
Clippings and press, 1969-1986
Box 24
Communications Strategy Recommendations, 1991
Box 24
European Background Report, 1982
Box 24
Memoranda, 1977-1991
Box 24
Presentation, 1990
Box 24
Products, 1990 and undated
Box 24
Officer and director profiles, 1983
Box 24
Gorham Manufacturing Co., history, circa 1930
Box 24
Printed material, 1982-1983
Box 25
Summary of Advertising Strategy, 1982
Box 25
Theoretical Year I Media Plan, 1982
Box 25
Great Bear, clippings and press, 1983
Box 25
Account history, 1924-1926
[Business Extension Dept. report]
Box 25
Company history, 1929
Box 25
Guinness, 1942-1983
Box 25
Gulbransen Company, account history, 1926
[Business Extension Dept. report]
Box 25
[Häagen Dazs, case history, circa 1997: Moved to Restricted Materials Box 49]
Box 25
Hamm, Theodore: See Theodore Hamm Brewing Company
Box 25
Case study (James Webb Young Seminar), 1980
Box 25
Clippings, 1980-1985
Box 25
Hammond Instrument Co., publicity material, 1936
Box 25
Harper's Bazaar, 1917
Box 25
Harrison Executive Conference Centers, 1974-1975
Box 25
Hathaway Bakeries, Inc., company history, 1931
Box 25
Awareness and Image Assessment Study, 1990
Box 25
Report Card Study, 1988
(2 folders)
Box 25
Helburn Thompson Company, company history, 1920
Box 26
Hellmann, Blue Ribbon labels, 1929
Box 26
Henderson, Peter: See Peter Henderson and Company
Box 26
Henry Heide, Inc., advertising plan, 1923
Box 26
Hewlett Packard, printed material, 1984
Box 26
Hilton International, 1981-1985
Box 26
Annual Reports, 1998-1999
Box 26
Clippings and press, 1981-1983
Box 26
Legal approvals, 1979-1981
(2 folders)
Box 26
Holiday Inns, Inc., printed material, 1970-1975
Box 26
Call reports, 1983-1984
Box 26
Carb Doctor Retail Sales and Merchandising Manual, 1984
Box 26
Replacement Parts Division, 1983 Media Plan, 1982
(2 folders)
Box 26
Hood, H.P.: See H.P. Hood Sons
Box 26
Consumer research, 1993
Box 26
Logos, undated
Box 26
Analysis
Box 26
Meeting
Box 26
Plan
Box 27
Promotional booklet, 1992
Box 27
Proofs and sketches, 1993
[Other items in Oversize Materials.]
Box 27
Super X creative presentation, 1992
Box 27
Television spots, 1992
Box 27
Hoosier Manufacturing Co., account history, 1925
[Business Extension Dept. report]
Box 27
Hoover and Allison Co., account history, 1925
[Business Extension Dept. report]
Box 27
Horlick's Malted Milk Co., account history, 1926
[Business Extension Dept. report]
Box 27
Howlett and Hockmeyer Co., account history, 1925
[Business Extension Dept. report]
Box 27
H.P. Hood Sons, company description, 1933
Box 27
Ide, George: See George P. Ide and Company, Inc.
Box 27
India Jute Mills Association, marketing survey, 1947
Box 27
Indiana Lottery, sketches and proofs, 1990
[Other items in Oversize Materials.]
Box 27
Account review, 1975
Box 27
Background, 1975
Box 27
Correspondence and memoranda, 1975
Box 27
Planning, 1975
Box 27
Clippings, 1941-1975
Box 27
Institute publications, 1969-1973
Box 27
Summary of advertising, 1951-1967
Box 27
International Minerals and Chemicals Company, 1949-1956
Box 27
International Spike, printed material, 1983
Box 27
Advertising Estimates, 1981
Box 28
Annual reports, 1960-1969
(2 folders)
Box 28
Clippings and press, 1963-1978
Box 28
International Media Recommendation, 1982
Box 28
Memoranda, 1925-1982
Box 28
Concepts in Financial Planning, 1976-1980
Box 28
How To Do More For Your Family, 1970-1974
Box 28
Irving World, 1969-1980
Box 28
Miscellaneous, 1963, 1966 and undated
Box 28
J&J Colman, account history, 1925-1926
[Business Extension Dept. report]
Box 28
Aqua Velva Packaging, circa 1957
Box 28
Case history (Chile), 1962
Box 28
Printed material, 1957
Box 28
T-Square book, 1955 (3 folders)
Box 28
Estimates, 1962-1965
Box 29
Proposals, 1962-1965
Box 29
Review Board, 1965
Box 29
T-Plan, circa 1964
Box 29
Jacuzzi Whirlpool Bath, printed material, 1977-1984
Box 29
Jantzen, Inc., printed material, 1967-1983
Box 29
Japan Tea Promotion Committee, account history, 1926
[Business Extension Dept. report]
Box 29
Jergens: See Andrew Jergens Company
Box 29
Building materials advertising, 1938
Box 29
Description of company and advertising, 1958
(3 folders)
Box 29
Economic Effect of Advertising, 1959
Box 29
Incentive to Johns-Manville to Keep Every Wheel Turning to Capacity, 1952
Box 29
Let's Take a 1952 Look at Johns-Manville, 1952
Box 29
Looking Ahead with Johns-Manville, 1959
Box 29
Presentation, 1959
Box 29
Printed material, 1956-1957
(2 folders)
Box 29
Report, 1954, 1957
(2 folders)
Box 29
Why a Firm Grip on the Farm Market is Important to Johns-Manville, 1956
Box 29
Johnson and Higgins, printed material, 1984
Box 30
Johnson and Johnson Co., account history, 1924-1926
[Business Extension Dept. report]
Box 30
Johnson Outboards, printed material, 1956-1982
(2 folders)
Box 30
Johnston and Murphy, printed material, 1984
Box 30
Joseph E. Seagram and Sons, printed material, 1967-1974
Box 30
Joseph Schlitz Brewing Co., printed material and memos, 1956-1982
Box 30
Jovan, printed material, 1975-1983
Box 30
Kawasaki, printed material, 1976-1983
Box 30
Kelvinator, printed material, 1916
Box 30
Description of company, circa 1920s
Box 30
Investigation, 1921
Box 30
Kohler, Peter Cailler: See Peter Cailler Kohler Swiss Chocolate Co.
Box 30
Kops Brothers Inc., account history, 1926
[Business Extension Dept. report]
Box 30
Kuppenheimer Mfg. Co., printed material, 1984-1985
Box 30
Labatt Brewery, printed material, 1984-1985
Box 30
Langendorf Baking Company, account history, 1926
[Business Extension Dept. report]
Box 30
Lehn and Fink, 1926-1967
[Business Extension Dept. report]
Box 30
[Lender's, Five Critical Food Trends, 1996: Moved to Restricted Materials Box 49]
Box 30
Lewis-Howe Company, memoranda, 1941
Box 30
Photographs, 1904-1940
Box 30
Photostats of advertisements, 1896-1910
Box 30
Printed material, 1893-1940
Box 30
Survey, 1945
Box 30
General files, 1987-1990
Box 30
Moving Forward proposal, 1989
Box 30
Phoenix Test Market, 1990
Box 30
Account history, 1926
[Business Extension Dept. report]
Box 30
Investigation, 1922
Box 30
Memoranda, 1931-1957
Box 30
Printed material, circa 1920s, 1959-1975
(2 folders)
Box 30
Liebmann Brewers, printed material, 1961-1974
Box 31
Memoranda, 1966-1979
Box 31
Printed material, 1961-1979
Box 31
Research report, 1966
Box 31
Linen Thread Company, account history, 1925
Box 31
General files, 1989-1990
Box 31
Moving Forward proposal and discussion, 1989
Box 31
Lone Star Industries, memoranda and printed material, 1975-1978
Box 31
Lorillard, P.: See P. Lorillard Company
Box 31
Löwenbräu, outdoor campaign, undated
Box 31
Lowe's Inc. (Kitty Litter), printed material, 1981-1986
Box 31
M.A.B.s of Hollywood, publicity plans, 1947-1948
Box 31
MacArthur Foundation, Report on Activities, 1991
Box 31
Madison, Dolly: See Dolly Madison Baking Corp.
Box 31
Magazine Publishers Association, printed material, 1966-1968
(3 folders)
Box 31
Manufacturers National Bank, printed material, 1966-1974
Box 31
Margerison and Company, account history, 1926
[Business Extension Dept. report]
Box 31
International Media Recommendation, 1980
Box 31
Printed material, 1968-1981
Box 31
Marshall's Lysol, advertising plan, 1923
Box 31
Massachusetts Mutual Life Insurance Co., printed material, 1967, 1984
Box 31
Advertising Planning Guide, undated
Box 31
Product lists, undated
Box 31
Mead Data Central, printed material, 1985
Box 31
Melville Shoe Corporation, account history, 1925
[Business Extension Dept. report]
Box 31
Mennen Company, printed material, 1966-1970
Box 31
Mentholatum, printed material, 1972-1981
Box 31
Clippings and press, 1998
Box 31
[Credit Card Names Study, 2003: Moved to Restricted Materials Box 49]
Box 31
Michigan Opera Theater, commemorative book, 1998
Box 31
Middle Atlantic Milk Marketing Association, clippings and press, 1979
Box 31
Miles Laboratory, printed material, 1958-1983
Box 31
Miller Brewing Company, clippings and press, 1984-1986
Box 31
General files, 1986-1987
Box 31
Advertising objectives, 1974
Box 31
Focus groups, 1987
Box 31
New agency presentation, 1990
Box 31
Safety campaign, 1990
Box 31
Truck Opportunity for Monroe, 1990
Box 31
Account history, 1926
[Business Extension Dept. report]
Box 32
Packages, 1924-1925
Box 32
Clippings, 1976-1986
Box 32
Clippings and press, 1998
Box 32
Printed material, 1984, 1986
Box 32
National Airlines, printed material and memoranda, 1978-1979
Box 32
National Association of Home Buyers, printed material, 1972-1973
Box 32
National Association of Retail Druggists, printed material, 1966-1967
Box 32
JWT presentation, 1961
Box 32
Press, 1963
Box 32
Research reports, circa 1961-1962 and undated
(3 folders)
Box 32
National Fisheries Institute, advertising recommendations, 1966
Box 32
National Lumber Manufacturers Association, 1928
Box 32
National Restaurant Association, printed material, 1966-1967
Box 32
National Westminster Bank, print advertising estimates, 1981
Box 32
Clippings, 1976-1986
Box 32
Creative Review Board and Our Product, 1987-1988
[No photocopying of Review Board materials]
Box 32
[Presentation: A Multinational Account, 1996: Moved to Restricted Materials Box 49]
Box 32
Printed material, 1983-1986
Box 32
Brand review, 1993
Box 32
[Competitive review, 1996: Moved to Restricted Materials Box 49]
Box 32
New England Confectionary Co., label, circa 1920s
Box 32
Printed material, 1966-1967
Box 32
Publications, 1969-1972
Box 32
New Orleans Café, menu cover design, undated
Box 32
New York Academy of Sciences, printed material, 1967
Box 32
New York Central Railroad, printed material, 1956
Box 32
Norfolk-Portsmouth Community, 1925
[Business Extension Dept. report]
Box 32
Account history, 1926-1936
[Business Extension Dept. report]
Box 32
Index to Cutex advertisements in Ladies Home Journal, 1916-1926
Box 32
Labels, 1915-1933
Box 32
Odorono, account history, 1925, 1936
Box 32
Resor speech, 1930
Box 32
Northern Pacific Railway Company, account history, 1926
[Business Extension Dept. report]
Box 32
Norwich Pharmacal Co., account history, 1925
[Business Extension Dept. report]
Box 33
[General files: Moved to Restricted Materials Box 49]
Box 33
[Creative brief: Moved to Restricted Materials Box 49]
Box 33
Olive Advisory Board, printed material, 1965-1974
Box 33
Advertising presentations, 1948-1958
(5 folders)
Box 33
Data record, 1947
Box 33
Marketing and advertising, 1959
Box 33
Printed material, 1958
Box 33
Oregon Farm Gloves, correspondence, 1979
Box 33
Österreichisches Nationalkomitee, general files, 1977
Box 33
O'Sullivan Rubber Company, account history, 1926
[Business Extension Dept. report]
Box 33
Presentation, 1959
Box 33
Research report, 1956
Box 33
Speech, 1957
Box 33
Pacific Airlines, printed material, 1967
Box 33
Account history, 1952
(2 folders)
Box 33
Research report, 1953
(3 folders)
Box 33
[Some items moved to Oversize Materials]
Memorandum and speech (non-JWT), 1971 and undated
Box 34
Printed material, 1948-1976
Box 34
Publication, 1950
Box 34
Report, Eye on the 70s, 1968
Box 34
Research reports, 1967, 1969, 1971
(4 folders)
Box 34
U.S. Passenger advertising plan, 1960
Box 34
Parker Pen Company, memoranda and printed material, 1948-1980
Box 34
P. Ballantine and Sons, correspondence and history, 1938, 1953
Box 34
Peace Dale, account history, 1920-1926
[Business Extension Dept. report]
Box 34
Penick and Ford Ltd., newsletter and account history, 1923-1926
Box 34
Pennsylvania Railroad, printed material, 1926-1927
Box 34
General files, 1988-1990
Box 34
Correspondence, 1988-1989
Box 34
Clippings, 1966-1968
Box 35
Printed material, 1984
Box 35
[By the agency of Seeck-Kade, Inc.]
Box 35
Peter Cailler Kohler Swiss Chocolate Co., 1906-1925
[Business Extension Dept. report]
Box 35
Peter Henderson and Company, account history, 1925
[Business Extension Dept. report]
Box 35
Memorandum and Review Board materials, 1957, 1959
Box 35
Printed material, 1957-1958
Box 35
Annual report, 1987-1997
(3 folders)
Box 35
Phillips Petroleum Company, advertising plan, 1968
Box 35
Pictorial Review, account history, 1926
Box 35
Pinaud, Inc., account history, 1925
[Business Extension Dept. report]
Box 35
Pineapple Producers Cooperative Association, account history, 1935
Box 35
Pittsburgh Plate Glass, research reports, 1961
Box 35
Platinum, promotional campaign packet, 1977
Box 35
P. Lorillard Company (Old Gold Dance Contest), memoranda and printed material, 1941, 1943
Box 35
Popular Science Monthly, account history, 1926
[Business Extension Dept. report]
Box 35
Postum Cereal Company, Grape Nuts plan, 1923
Box 35
General files, 1990-1991
Box 36
Ad Council meeting, 1987, Jun 6
Box 36
Advertising/Marketing manual, 1990
Box 36
General, undated
Box 36
Atlanta Metro presentation, 1989
Box 36
Selling from the Consumer's Perspective, 1988
Box 36
Proofs, 1990
Box 36
Storyboards, 1991
Box 36
Presidents Suspender Company, account history, 1925
[Business Extension Dept. report]
Box 36
Printed material, 1913-1975
Box 36
Clippings and printed material, 1966, 1980
Box 36
Publicker Industries, Inc., memoranda and printed material,1974-1976
Box 36
Purolator Products, printed material, 1964-1965
Box 36
Account history, circa 1953
(2 folders)
Box 36
Account history (television), circa 1948
Box 36
Case history, undated
Box 36
Memoranda, 1964-1976
Box 36
Printed material, 1954-1976
Box 36
Brand ratings and loyalty drivers, undated
(3 folders)
Box 36
Copy strategy study, 1994
(3 folders)
Box 37
Demographic study, 1994
(2 folders)
Box 37
Rand-McNally and Company, account history, 1925
[Business Extension Dept. report]
Box 37
Characteristics of Primary Readers and Households, 1966
(2 folders)
Box 37
Clippings, 1965-1985
Box 37
How to Say a Great Deal in Very Few Words, 1981
Box 37
Latin American Marketing Facts for Media Planning, 1977
Box 37
Monthly Magazine Index, 1967-1981
Box 38
Overseas military edition, 1972
Box 38
General, 1958-1977
(4 folders)
Box 38
Fabrics and Fibers Digest, 1966-1967
Box 38
Top 25 Advertisers, 1970
Box 38
Red Barn System, Inc., printed material, 1973-1976
Box 39
Reebok, logos, undated
Box 39
Religion in American Life, 1962-1972
(2 folders)
Box 39
General files, 1992
Box 39
Billboard Readership Habits, undated
Box 39
Competitive, 1990 and undated
Box 39
Corporate Report, 1991
Box 39
Industry Overview, 1991
Box 39
Presentation, undated
Box 39
Clippings, 1959-1986
Box 39
Grip & Hold Trash Bags: Competitive Analysis for Optimal Media Budget Recommendation, 1991
Box 39
Military Markets Advertising Estimates, 1981
Box 39
Printed material, 1972-1981
Box 39
Richardson Company, account history, 1926
[Business Extension Dept. report]
Box 39
Printed material, 1964-1972
Box 39
Robert Gair Company, advertising plan, 1920
Box 39
Robertson Roofing Company, account history, 1925
[Business Extension Dept. report]
Box 39
Ronrico Rum, advertising plan, 1967
Box 39
Rountree (UK), report--After Eight in 1976, 1976
Box 39
Royal, print campaign, 1989
Box 39
Rustenburg Platinum Mines, printed material, 1983-1986
Box 39
Ryder, printed material, undated
Box 39
Safeway Stores, advertising plan, 1956
Box 40
Salada Foods, Inc. (Kellogg), printed material, 1977, 1981
Box 40
General files, 1970-1982
Box 40
Printed material, 1982
Box 40
Promotions, 1973-1974
Box 40
Schlitz: See Joseph Schlitz Brewing Co.
Box 40
Schumaker and Company, account history, 1925
[Business Extension Dept. report]
Box 40
Scottish Development Agency, Special Report brochure, 1980
Box 40
Seagram: See Joseph E. Seagram and Sons
Box 40
Searle, G.D.: See G.D. Searle Co.
Box 40
Clippings, 1956-1985
(2 folders)
Box 40
Corporate profile, 1987
Box 40
Dishwasher recall, 1977
Box 40
Selchow and Righter, 1978-1981
Box 40
Seth Thomas Clock Co., account history, 1925
[Business Extension Dept. report]
Box 40
Advertising Optimization Test, 1993
Box 40
Retail Value of Private Labels, 1992
Box 40
Presentation--Positioning Against Competition, undated
Box 40
Printed material and memoranda, 1964-1981
Box 40
Shakey's, Inc., printed material, 1974-1976
Box 40
Account history, 1938, 1942 and undated
Box 40
Annual reports, 1992-1993
(2 folders)
Box 40
Printed material, 1954-1961
Box 40
Publication, 1953
Box 40
Case history, 1974
Box 40
Printed material and memoranda, 1973-1977
Box 40
Singer Company, printed material and memoranda, 1963-1972
Box 40
Annual report, 1978
Box 41
Clippings, 1977-1981
Box 41
Facts About Six Flags, undated
Box 41
Memoranda, 1980-1983
Box 41
Public Relations Marketing Program, 1978
Box 41
Brand Media Recommendation
Box 41
1983 Review
Box 41
Snugli, brochure, 1990
Box 41
Sonora Phonograph Company, account history, 1926
[Business Extension Dept. report]
Box 41
Southland Corporation, Fifty Year Anniversary brochure, 1977
Box 41
Speedy / Car-X, North American Activity Report, 1989
Box 41
Sperry Flour Company, account history, 1926
Box 41
Squibb Beech-Nut, Inc., printed material, 1968-1972
Box 41
Sterling Brewers, Inc., printed material, 1962-1965
Box 41
Sterling Drug, 1968
Box 41
Stouffer Corporation, printed material, 1958
Box 41
STP Corporation, printed material and memoranda, 1975-1979
Box 41
Sunbeam Corporation, printed material and memoranda, 1970-1978
Box 41
Sun-Maid Raisin Growers Association, 1926
[Business Extension Dept. report]
Box 41
Sun Microsystems, report--Emerging Multinational Accounts meeting, 1986
Box 41
Account history, 1926-1940
Box 41
Printed material, 1958
Box 41
Taft Broadcasting, memoranda, 1975
Box 42
Tanny, Vic: See Vic Tanny International
Box 42
Tassaway, Inc., printed material, 1971-1973
Box 42
Teledyne Water Pik, 1976-1981
Box 42
Magazine Ad Estimates, 1981
Box 42
North American Creative Recommendation, 1987
Box 42
Textron, clippings and press, 1977-1985
Box 42
Thames Television (London), case history, 1986
Box 42
Thomas, Seth: See Seth Thomas Clock Co.
Box 42
Thomas Young Nurseries, account history, circa 1930
Box 42
Tiffany and Co., printed material, 1975-1982
Box 42
Blood Pressure Monitors publicity pack, undated
Box 42
Clippings, 1982-1984
Box 42
Clippings, 1983
Box 42
Printed material, 1982-1984
Box 42
Trailways Bus Line, 1957
Box 42
Trintex, clippings and press, 1985-1988
Box 42
Clippings, 1980-1985
Box 42
International magazine advertising estimates, 1981
Box 42
Ty-D-Bol, printed material, 1981-1983
Box 42
Tydol, copy plan, 1918
Box 42
Uncle Ben's, printed material, 1968-1984
Box 42
Account history, 1933-1959
Box 42
Confidential information, 1946
(3 folders)
Box 42
Publications, 1932-1934
Box 42
General files, 1985-1987
(4 folders)
Box 42
Ads Concept Testing, 1986
Box 43
Advertising campaign, 1986
Box 43
Annual report, 1986
Box 43
Media, 1986
Box 43
Media plans, 1986-1987
(2 folders)
Box 43
General files, 1986
Box 43
Concept research, 1987
Box 43
International Print Advertising Estimates, 1981
Box 43
Miscellaneous, 1976-1986
Box 43
Ad Forecasts, 1978-1980
(3 folders)
Box 43
Proceedings--How to Sell and Merchandise Beer and Ale in Supermarkets, 1966
Box 43
Special Information Book, 1980
Box 43
Memoranda and case history, 1946-1959
Box 44
Publication and printed material, 1950-1964
Box 44
Research survey, 1949
Box 44
U.S. Department of Agriculture, logo, undated
Box 44
U.S. Department of the Interior, logo, undated
Box 44
U.S. Gutta Percha Paint Co., account history, 1926
[Business Extension Dept. report]
Box 44
U.S. Industrial Alcohol Co., 1926-circa 1931
[Business Extension Dept. report]
Box 44
Correspondence and memoranda, 1957-1960
Box 44
Printed material, 1952-1959
Box 44
Proposed Publicity-Public Relations Program, 1958-1959
Box 44
Publications, circa 1952
Box 44
Public Relations Activity, 1962
Box 44
Recommendations to the U.S. Lines for Public Relations, 1955
Box 44
U.S. Rubber Co., account history, 1926
[Business Extension Dept. report]
Box 44
U.S. Savings Bonds, general files, 1965-1967
(Other items in Oversize Materials.)
Box 44
Vanity Fair Knitting Mills, report to a prospective client, 1923
Box 44
General files, 1987
(2 folders)
Box 44
Promotional materials, 1987
Box 44
Vauv Company, account history, 1925
[Business Extension Dept. report]
Box 44
Vic Tanny International, printed material, 1974-1977
Box 44
Vie de France Corp., printed material, 1983-1984
Box 44
Wadsworth Watch Case Co., account history, 1925
[Business Extension Dept. report]
Box 44
First Day cover, 1968
[U.S. postal stamp commemorating Walt Disney]
Box 44
Printed material, 1964-1971
Box 44
Ward Baking Company, printed material and publications, 1941-1958
Box 45
Brand Review, 1990
Box 45
Media Review, 1989-1990
Box 45
Mouthwash Consumer's Buying System, 1989
Box 45
Recommended Media Plan, 1987-1990
(3 folders)
Box 45
Warner, William: See William R. Warner
Box 45
W.A. Taylor & Co., general files, 1976-1986
Box 45
Watson, Emily: See Mrs. Emily Watson, Inc.
Box 45
Weco Products Company, account history, 1952
Box 45
Clippings, 1959-1984
Box 45
Proofs, 1963-1975
Box 45
Wedgewood Review, 1976
Box 45
Welch Grape Juice Company, account history, 1924-1926
[Business Extension Dept. report]
Box 45
W.F. Young, printed material, 1937-1985
Box 45
Whitehall, Naked Satin script, 1966
Box 45
William Carter Company, 1925
Box 45
William R. Warner and Company (Sloan's Liniment), account history, circa 1922-1925
Box 45
Williams, J.B.: See J.B. Williams Company
Box 45
Wilton Enterprises (Pillsbury), clippings and press, 1980-1987
Box 45
Winchester Repeating Arms Co., research report and newsletter, 1917-1918
[Contains a brief discussion about promoting small-caliber rifles in boy's magazines, even though sales to most teenagers were prohibited by law.]
Box 45
Wiper Hut Systems, Inc., general files, 1990-1991
Box 45
Witt Cornice Company, account history, circa 1925
[Business Extension Dept. report]
Box 45
Witter, Dean: See Dean Witter and Company
Box 45
Wometco Home Theater, printed material, 1983
Box 45
Case report, 1954
Box 45
Printed material, 1956-1959
Box 45
Young, Thomas: See Thomas Young Nurseries
Box 45
[Includes client lists, policy information, clippings, memorabilia, correspondence, and plans related to JWT clients in general.]
Account Management Assignments, 1990-1997
[Some items moved to Restricted Materials.]
Box 46
5-year trend, 1970-1972
(2 folders)
Box 46
6-year trend, 1971
Box 46
Board meetings, 1964-1965
Box 46
Retention, 1980-1982
(4 folders)
Box 46
CLIO Awards, 1987
Box 46
Clippings, 1963-2001
(4 folders)
Box 46
Ethics--Goodworks International Report, Nike Code of Conduct, 1997
Box 47
Food Wraps/Bags Competitive Review, 1990
Box 47
Historical information, 1930-1969
(4 folders)
Box 47
House Ad Copy Strategy, 1990
Box 47
JWT Yellow Pages, 1987
Box 47
List of Accounts, 1963-1965
(2 folders)
Box 47
Manual for Execution of JWT Radio Program, 1977
Box 47
Memorabilia, 1988, 1992
Box 47
[Memoranda, 1996. Removed to restricted.]
Box 47
Microfiche Layout Form, 1990
Box 47
New York Office account histories, 1938-1978
Box 47
North American Client List, 1989
Box 48
Plans, 1964-1973
(2 folders)
Box 48
Print Advertising Estimates, 1987
Box 48
Printed material, 1973-1991
(2 folders)
Box 48
Print traffic, 1994
Box 48
Private label sales, undated
Box 48
[Pro Bono/Overhead Action Kit, 1998. Removed to restricted.]
Box 48
Retail Insights Magazine, memoranda and clippings, 1986
Box 48
South East Asia Review, 1991
Box 48
T-Plan, undated
Box 48
Top Line Summary, 1987
Box 48
U.S. Client Assignment, Gain and Loss, 1960-1992
Box 48
U.S. Coffee Drinking Study, 1989
(2 folders)
Box 48
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Citibank, What We Are Learning, 1996
Box 49
DeBeers, Activities in Japan, 1996
(2 folders)
Box 49
Häagen Dazs case history, 1997
Box 49
Lender's, Five Critical Food Trends, 1996
Box 49
Merrill Lynch, Credit Card Names Study, 2003
Box 49
Nestlé, Presentation: A Multinational Account, 1996
Box 49
Nestlé, Competitive Review, 1996
Box 49
Oakland Family Services, General files, 1998
Box 49
Oakland Family Services, Creative brief, 1998
Box 49
Account Management Assignments, 1996-1997
Box 49
Memoranda, 1998
Box 49
Pro Bono/Overhead Action Kit, 1998
Box 49
[Contains audiovisual materials removed from previous account files.]
Bosch, Platinum Spark Plug Video. Format: VHS. 1998
Box 50
George Clements Creative Reel. Format: Umatic. 1991
Box 50
Detroit Sailing Grand Prix. Format: Umatic. 1983, 1986.
(2 videos)
Box 50
Elida Gibbs, Close Up. Format: Umatic. Undated
Box 50
Oscar Mayer, Lunchables. Format: DVD. 2005-2007.
(7 DVDs)
Box 51
Procter and Gamble, Deodorant Development. Format: Betacam SP. 2006
Box 51
Timberland, RFP Reel. Format: Betacam SP. 2001
Box 51
[Includes oversize items removed from previous files.]
Ad Age clipping, 1989
Box 52
Diamond Promotion Guide, undated
Box 52
American Bankers Association, National Publicity Progress Report, 1962-1963
Box 52
Arts Foundation of Michigan, logo sheet, 1990
Box 52
B.F. Goodrich, Legend of Chief Buffalo Child Long Lance, 1976
Box 52
Builders Square, Print Promotion, 1993
Box 52
Chesebrough-Ponds, changes in label design, 1907-1933
Box 52
Chevron, Europe-wide campaign, 1968
Box 52
City of New York, Addiction Services brochure, 1969
Box 53
Dean Witter, Intercapital Prospect DW card and U.S. Government Trust Fund sketch, undated
Box 53
Fish 'n' Seafood, proofs, 1965
Box 53
Ford Theater, festival program, 1970
Box 53
Gerry Baby Products, proofs, undated
Box 53
Case history, Chile, 1962
Box 53
Just Tires campaign, 1992
Box 53
Logos, undated
Box 53
Sketches, 1993
Box 53
Indiana Lottery, sketches, 1990
Box 53
Sales portfolios, 1930-1935
Box 53
Three Princesses perfume brochure, undated
Box 53
Nebcin, print job orders, 1982
Box 54
Oraflex, Benoxaprofin proofs, 1982
(5 folders)
Box 54
Meijer, proofs, 1993
Box 54
Northern Telecom, proofs, undated
Box 54
Oscar Mayer, promotional, 2006 and undated
Box 54
Pan American Airways, Henry Syverson sketches, undated
Box 54
Phillips 66, brochures, 1965
Box 54
Precision Tune, Sports Illustrated proof, 1991
Box 54
Reader's Digest, printed material, 1974
Box 55
Scott Paper, printed materials, 1956, 1976
Box 55
Shell, printed material, 1959
Box 55
Theodore Hamm, sketches, undated
Box 55
U.S. Savings Bonds, brochures, 1966
Box 55
Logos, undated
Box 55
Proofs, 1969
Box 55
Burger King, 1973-1988
(3 boxes)
Advertisements, 1977, 1979
Box BK1
Business Kinetics presentation, undated
Box BK1
Board presentation, 1981
Box BK1
Brand review: Marketing background and analysis, 1977
Box BK1
Burger King briefing: J. Ruenheck meeting, 1981
Box BK1
Burger King customers, 1981
Box BK1
[Burger King's separation from JWT; moved to Oversize Materials, Box BK3], 1987
Box BK1
Company history, 1976-1977
Box BK1
Competition, 1981
Box BK1
Copy strategy, 1981-1982
Box BK1
Correspondence, 1981
(2 folders)
Box BK1
Effective reach discussion, 1982
Box BK1
Effie Awards, 1986
Box BK1
Financial history, 1981
Box BK1
Hispanic campaign, 1982
Box BK1
International, 1981
Box BK1
JWT's capabilities in Burger King advertising, 1976
Box BK1
General, 1980-1981
Box BK1
General, 1981
(2 folders; 1 folder moved to Oversize
Materials, Box BK3)
Box BK1
Print, 1981
Box BK1
Radio, 1981
Box BK1
Television, 1981
(2 folders)
Box BK1
Children-oriented advertising, 1981
(2 folders)
Box BK2
Competition, 1981
Box BK2
Marketing/Media seminar, circa 1986
Box BK2
Marketing pitch and statistics, 1987 and undated
Box BK2
Memoranda, 1976-1987
Box BK2
Newspaper articles, 1973-1988
(3 folders; 1 folder moved to Oversize
Materials, Box BK3)
Box BK2
Planning for the Eighties: The Day After Tomorrow, 1980
Box BK2
Pocket guides, 1987
Box BK2
Promotional items, 198
Box BK2
Promotions, 1982 and undated
Box BK2
Transparencies, 1977, 1979
Box BK2
Ad Maker kit, circa 1980
Box BK3
Adult advertising, 1981
Box BK4
Burger King's separation from JWT, 1987
Box BK4
Newspaper articles, 1977, 1979-1986
Box BK4
Champion Spark Plug, 1976-1987
(4 boxes)
Budget, 1986-1987
Box CS1
Business planning background, 1985-1986
Box CS1
Co-Op discussions, 1985-1986
Box CS1
Copper Plus, 1982
Box CS1
Legal, 1980-1981
(2 folders; 1 folder moved to Oversize
Materials, Box CS4)
Box CS1
Line extensions, 1985-1986
Box CS1
Marketing communications program development, 1980
Box CS1
Notes from Toledo business planning meeting, 1986
Box CS1
Print advertising, 1976-1987
(2 folders; 1 folder moved to Oversize
Materials, Box CS4)
Box CS2
Promotional ideas, 1985-1987
Box CS2
Study of market expansion potential spark plug attitudinal research, 1978
Box CS2
Television advertisements, 1982-1986
Box CS2
Transition from JWT to Scali, McCabe, & Sloves, 1986-1987
(2 folders)
Box CS2
Vertical markets, 1977-1984
Box CS2
Ad planning manual, 1981-1982
Box CS3
Advertising programs, 1981
Box CS3
Budget, 1980-1981
Box CS3
Correspondence, 1981
Box CS3
Magazine advertising, 1981
Box CS3
Media summary, 1981
Box CS3
Legal, 1980-1981
Box CS4
Print advertising, 1976-1987
Box CS4
Domino's Pizza, 1987-1991 and undated
(4 boxes)
Brand strategy, 1991 and undated
(2 folders)
Box DP1
Budget, 1991
Box DP1
Burger King/Domino's Pizza venture, 1991
(2 folders)
Box DP1
Competition--Pizza Hut, undated
Box DP1
Competition--Research, 1990-1991
Box DP1
Exploratory in-depth interviews, 1991
Box DP1
Fast-food industry research, 1988-1990 and undated
Box DP1
Fast-food pizza users study, 1991
Box DP1
Hispanic advertising, 1987-1989
Box DP1
JWT background information for business pitch, undated
Box DP1
JWT background research on Domino's, 1991
Box DP1
JWT business presentation, 1991
(1-2 of 5 folders)
Box DP1
JWT business presentation (continued), 1991
(3-5 of 5 folders)
Box DP2
JWT new business briefing, undated
Box DP2
JWT new business strategy, 1987-1988
Box DP2
Lifestages consumer study, undated
Box DP2
Media, 1991
Box DP2
Newspaper articles (Oversize items moved to Oversize Folder DP1), 1988-1989 and undated
Box DP2
Photographs, undated
Box DP2
Pizza segment overview analysis, 1987
Box DP2
Promotions (Oversize items moved to Oversize Folder DP1), undated
Box DP2
Report on eating patterns in America, 1987
Box DP2
Research, 1986-1991
Box DP3
Tear pages study, 1991
(2 folders)
Box DP3
Video production memoranda, 1991
Box DP3
Miscellaneous, 1991 and undated
Box DP3
Creative show reel prepared for Domino's, undated. Format: Betacam.
Box DP4
Box DP4
Newspaper articles, 1989
Box DP4
Folder DP1
Promotions, 1991
Box DP4
Eastman Kodak, 1942-1997 and undated
(17 boxes)
CLIO Awards and finalists, 1970-1980
Box EK1
Kodak history, 1980
Box EK1
Network television communication notices, 1981
Box EK1
Outdoor, 1994
Box EK1
Photographs, undated
Box EK1
Promotions, undated
Box EK1
Rates/Finances, 1980s
Box EK1
Report: Australia, Land and Its People, 1956
Box EK1
Report: Papers from the 1966 Region Conventions (by Kodak VP Gerald Zornow), 1967
Box EK1
Report: Review of Varifax advertising, 1958
Box EK1
General, 1940s-1983
(9 folders)
Box EK1
General (continued), 1983-1997
(4 folders)
Box EK2
General, 1972-1987
(8 folders)
Box EK2
P-175 campaign, 1980
Box EK3
Radio, local events, 1980
Box EK3
Special projects, 1981
Box EK3
Television advertising, 1955-1985
Box EK3
Network Plan, Ice Capades, Christ., Am. Sport, AA, 1966-1967
Box EK3
Norby, Request Performance, Screen Dir., Playhouse, 1955-1956
Box EK3
Ozzie and Harriet, 1957-1961
Box EK3
Tess, Ozzie and Harriet, 1960-1961
Box EK3
Wonderful World of Color, 1961-1965
Box EK3
Commercial schedules by year, 1955-1968
(5 folders)
Box EK3
Commercial schedules by year (continued), 1969-1977
(7 folders)
Box EK4
Commercial schedules by year (continued), 1978-1986
(4 folders)
Box EK5
Radio, 1980-1982
Box EK5
Spanish radio, 1981-1982
(2 folders)
Box EK5
Television, 1981-1982
Box EK5
16MM commercials, 1980s
Box EK5
35MM commercials, 1980s
Box EK5
Commercial list 1950-1964, 1975
(7 folders)
Box EK6
Commercial retention, 1980s
Box EK6
Content list, 1965-1994
(3 folders; )
Box EK6
Daddy's Little Girl, 1989
Box EK6
Dealer spots, 1990s
Box EK6
Demos, 1976-1979
Box EK6
Director information, 1979-1980
Box EK7
Disney, Jimmy Dean, I love Lucy, Academy Awards, 1950s-1960s
Box EK7
Distribution Lists, 1982
Box EK7
Early Cameras (Historical rolls, bodies), 1950s
Box EK7
Ed Sullivan, 1950s-1960s
Box EK7
Historical commercial collection, 1950s-1992
(3 folders)
Box EK7
Kodak classic commercials, 1987
Box EK7
List of reels, 1990
(2 folders)
Box EK7
Miscellaneous reels, 1980s
Box EK7
Ozzie and Harriet, 1950s-1960s
Box EK7
Production, 1980s
Box EK7
SAG/AFTRA records, 1977-1979
(2 folders)
Box EK7
SAG/AFTRA records, 1979-1987
(5 folders)
Box EK8
Screen stills, storyboards, 1982 and undated
Box EK8
Talent information, 1980s
Box EK8
Creative library, 1961-1987
(7 folders)
Box EK8
Big Ideals That Work, 1995
Box EK9
[Eastman Kodak Project Phoenix, 1996: Moved to Restricted Materials, box EK17.]
Box EK9
Industrial/Business advertising campaign, 1970
Box EK9
JWT and Kodak, 1988
Box EK9
Kodak Photo CD system, 1992
(2 folders )
Box EK9
[Nine Pillars of Wisdom, 1996: Moved to Restricted Materials, box EK17.]
Box EK9
Pocket Cameras Christmas presentation, 1981
Box EK9
Welcome to Thompson New York, 1995
Box EK9
What Makes Your Message Count? 1973
Box EK9
Winning, undated
(2 folders )
Box EK10
General, 1980-1982
(1-6 of 17 folders)
Box EK10
General (continued), 1980-1982
(7-17 of 17 folders)
Box EK11
Camera collection, undated
Box EK12
Camera collection (Brownie, Instamatic), circa 1950s-1960s
Box EK12A
Applied Photography, 1951-1976
(4 folders)
Box EK13
Eastman Kodak Annual Report, 1947-1959
(3 folders)
Box EK13
Kodak Highlights, 1964-1987
(1-2 of 5 folders)
Box EK13
Kodak Highlights, (continued) 1964-1987
(3-5 of 5 folders)
Box EK14
Kodak Studiolight, 1942, 1972-1986
(5 folders)
Box EK14
Newsletters, 1950s-1980s
(1-2 of 5 folders)
Box EK14
Newsletters (continued), 1950s-1980s
(3-5 of 5 folders)
Box EK15
Panorama, 1980-1987
(4 folders)
Box EK15
Commercial schedule, 1984
Box EK16
Commercial stills, 1982
Box EK16
Print advertising, 1982-1984
(11 folders)
Box EK16
Print advertising, 1991-1993
Box EK16
Print ads--Creative Department, 1980s
Box EK16
Point-of-purchase displays, 1992
(2 folders)
Box EK16
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Eastman Kodak Project Phoenix, 1996
Box EK17
Nine Pillars of Wisdom, 1996
Box EK17
The Ford Dealer Association joined advertising and promotional forces. It originated in 1933 as a means to deal directly and effectively with local sales conditions. The Ford Dealer Association Files span the years 1950 to 2007 and consist of memoranda, presentation scripts and transparencies, packets, proofs and storyboards related to advertising campaigns for various Ford automobiles, vans, and trucks, price schedules. The series also includes price listings for various Ford models, research reports on specialized consumer markets, as well as reports on regional markets.
The Series is organized into 13 subseries, General Files, Ad Planners, Campaigns, Cars and Trucks, Competitive, Creative, International, Printed Materials, Regional Advertising Force, Regional Ford Dealer Association, and Sample Advertisements. TheGeneral Files subseries includes memoranda and FDA materials of a general nature, unassociated with advertising campaigns, as well as miscellaneous items. The Ad Planners subseries contains annual packets of campaign strategies for Ford car and truck models, as well as compiled ad kits of print advertising proofs. The Campaignssubseries includes promotional packets associated with particular Ford dealership campaigns and promotional offers. The Cars and Trucks subseries includes campaign, pricing, and other information related to specific Ford car and truck models. The Competitivesubseries includes memoranda, pricing and promotional material for competitive car and truck companies. The Creativesubseries includes information on the organization of FDA creative departments, marketing strategies, procedures, new business presentation scripts and storyboard concepts. The Internationalsubseries includes campaign materials and advertising planners for Ford markets in Canada, Asia, and Central America. The Printed Materials subseries includes magazines and pamphlets produced by the Ford Motor Company, as well as general automobile trade publications. The Regional Advertising Force subseries contains materials related to the RAF and the Regional Advertising Group, groups which developed targeted marketing programs, not necessarily limited to Ford. Materials primarily include plans for specific regional promotions and campaigns, as well as memoranda and packets related to field meetings. The Regional Ford Dealer Association subseries contains primarily marketing presentations tailored to specific regional dealerships. The Sample Ads subseries contains glossy proofs of advertisements for J. Walter Thompson and for specific FDAF employees. The Visual Materials subseries includes transparencies, sketches and photographs of logos, advertising spots, print campaigns, and new business presentations. The Oversize Materials subseries contains large format items removed from previous subseries.
Most subseries are subdivided into Open Filesand Restricted Files sections. Materials are closed to non-JWT researchers for 15 years from the date of creation.
[Includes memoranda and FDA materials of a general nature, unassociated with advertising campaigns, as well as miscellaneous items. Items were organized into seven categories: General, FDAF Chairmen, Legal files, Meetings, Memoranda, Pricing, and Research and are arranged alphabetically by folder title.
[Includes miscellaneous correspondence, clippings, event memorabilia and dealership manuals. Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation; accordingly, materials are segregated into Open and Restricted Files.]
[Account management, various charts, 1961-1994 and undated: Moved to Oversize Materials Box FD-OV1.]
Bill Williams Celebration, 1986
Box FD1
Clippings, 1966-2007
[5 folders of large-format clippings for 1978-2007, including folder of clippings devoted to Concepts and ideas were removed to Oversize Materials Box FD-OV1.]
(6 folders)
Box FD1
Customer Satisfaction Standards Implementation Kit, 1992
(2 folders)
Box FD1
[Export Sales Marketing Planner, 1995: Moved to Oversize Materials Box FD-OV1.]
Box FD1
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Dealership Best Practices, 1997-1998
Box FD2
[Contains memoranda and guidebooks circulated among Ford Dealer Association Chairmen.]
FDAF Chairmen Talk About Dealer Association Advertising, undated (see also Sample Ads)
Box FD1 (continued)
1989
(2 folders)
Box FD1 (continued)
1990
Box FD1 (continued)
Handbook, 1988
Box FD1 (continued)
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Conference call, 2002
Box FD2 (continued)
Guidebook, 2002-2003
(2 folders)
Box FD2 (continued)
1988-2005
Box FD2 (continued)
1999-2005
Box FD2 (continued)
2000
Box FD2 (continued)
Memoranda, 1997-2004
Box FD2 (continued)
[Contains primarily memoranda and official forms pertaining to lawsuits, claims and legal issues of the FDA.]
Account Management Automobile Manufacturing, 1962-1993
Box FD3
Claims--programs, 1993
Box FD3
Coalition to Save Ford Auditorium, 1990
Box FD3
FDAF reorganization
Box FD3
Legal memoranda, 1978-1981
(2 folders)
Box FD3
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Affidavits-Claims Index Page, 2003
Box FD4
Best in Class claims, 2005
Box FD4
FTC violations and price fixing, 1999
Box FD4
Memoranda, 1996, 2006
Box FD4
Veronica Pepper, 2001
Box FD4
Promotions contracts, 1998
Box FD4
[Contains presentation scripts, packets of research data, and other materials presented at general and topical FDA meetings. Also includes some memoranda related to the meetings.]
Dealer Advisory Committee, 1992, May 6-7
(2 folders)
Box FD3 (continued)
[JWT-FDAF meeting, 1986: Removed to Oversize Materials Box FD-OV1.]
Box FD3 (continued)
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Annual meeting, 1994
Box FD4 (continued)
Disclaimer meeting, 2000
Box FD4 (continued)
Hispanic Agency Review, 1995, May 4
Box FD4 (continued)
JWT field meetings, undated
Box FD4 (continued)
Marketing and Advertising business meeting, 2002
(2 folders)
Box FD4 (continued)
Miscellaneous meeting invitations, 1998, 2004
Box FD4 (continued)
General files
Box FD4 (continued)
Transparencies
Box FD4 (continued)
[Contains internal memoranda between FDA members.]
General memoranda, 1964-1993
Box FD3 (continued)
Business expense reimbursement policy, 1986-1987
Box FD3 (continued)
Ford Dealer Association departmental, 1988
(2 folders)
Box FD3 (continued)
Ford Dealer Association newsletter memos, 1989
Box FD3 (continued)
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
General, 1994-2006
Box FD4 (continued)
Creative development candidates, 1998
Box FD4 (continued)
Heidi Snurtleff, 1997
Box FD4 (continued)
[Contains primarily price and ordering guides for Ford models and special installation options offered between 1976 and 1998.]
General, 1980-1985
(7 folders)
Box FD5
Installation rates, 1985-1986
Box FD5
Historical file, truck prices, 1976-1982
(3 folders)
Box FD5
1978-1984
(12 folders)
Box FD6
1984-1993
(11 folders)
Box FD7
1993-1994
(9 folders)
Box FD8
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Pricing and ordering guides, 1995-1998
(7 folders)
Box FD9
[Contains packets of research data relating to pricing, buying trends, and particular market segments.]
Car market trends, 1994
Box FD8 (continued)
Car Sales Satisfaction Index, 1992 and undated
Box FD8 (continued)
Newspaper booth demography, 1989
Box FD8 (continued)
Private trucking costs and records, 1958
Box FD8 (continued)
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Global Market Research presentation, 2006
Box FD10
Hispanic market, 1994-1995
Box FD10
Industry totals, 1995
Box FD10
Magazine market, undated
Box FD10
Memoranda, 1997
Box FD10
Minorities and Women Advertising News, 2000-2002
Box FD10
Women's marketing, 1998 and undated
Box FD10
[Contains annual packets of campaign strategies for Ford car and truck models, as well as compiled ad kits of print advertising proofs. Items are arranged by year, and then by title.]
1984-1989, General advertising planners
(7 folders)
Box FD11
1989, replacement pages
Box FD11
Ad log
(2 folders)
Box FD12
1990
Box FD12
1991
(5 folders)
Box FD12
General
Box FD12
Advertising Planner Review
Box FD12
Memoranda
Box FD12
Red Carpet Lease Ad Planner
Box FD12
General
(2 folders)
Box FD13
Ad kits
(4 folders)
Box FD13
General
(2 folders)
Box FD14
Ad kits
(2 folders)
Box FD14
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
1996
(2 folders)
Box FD15
1997
(2 folders)
Box FD15
General
Box FD15
CD Pictorial Index
Box FD15
Kits
Box FD15
National Truck Season planner
Box FD15
1999, general
(2 folders)
Box FD16
General
(2 folders)
Box FD16
Worldwide Direct Market Operations Planner
Box FD16
2001
Box FD16
2003
(2 folders)
Box FD16
2004
(3 folders)
Box FD16
2005
Box FD16
2007
Box FD16
[Includes promotional packets associated with particular Ford dealership campaigns and promotional offers.]
[Approved Accessories package, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Best Sellers Sales Events, 1991, 1993 and undated
Box FD17
[Blue Chip security, 1983: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Cellular Mobile Telephone promotion, 1987
Box FD17
[Ford-Coca Cola Tie-In Texas Sweepstakes, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
[Fusion challenge, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
[Great American Sales Event, 1994: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Hertz rental agreement jacket, 1993
Box FD17
Miscellaneous campaigns, 1981-1984 and undated
Box FD17
Quality Care, 1993
Box FD17
Red Carpet Lease advertising, 1992
Box FD17
[Texas, Ford and You, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
[Truck promotions, 1972 and undated: Removed to Oversize Materials Box FD-OV2.]
Box FD17
[Are You Letting Willys Hook the Big Profits?, 1961: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Direct mail promotional, 1968
Box FD17
[Here Come the '68 Job Tamers, 1967: Removed to Oversize Materials Box FD-OV2.]
Box FD17
Bulletin, 1970-1972
Box FD17
Promotional, 1966-1968
Box FD17
Parcels, promotional, 1959-1962
Box FD17
Trucks, promotional, 1950-1963
(2 folders)
Box FD17
Trucks, promotional, 1964-1970 and undated
(4 folders)
Box FD18
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Approved Toby Keith shots, undated
Box FD19
Auto Site Buyer's Guide, 2000
Box FD19
Big Truck Throwdown, 2004 (Large format proofs removed to Oversize Materials Box FD-OV22.)
Box FD19
General files, 2001
Box FD19
Certified Dealer Initiative, 2001
Box FD19
Blue's Clues Safety Alliance, 2001 (Large format brochures and presentation materials removed to Oversize Materials Box FD-OV22.)
Box FD19
Bold Moves, 2006 and undated (Large format proofs removed to Oversize Materials Box FD-OV22.)
Box FD19
Booster Seat promotion, 2001
Box FD19
Building the Market, undated
Box FD19
[Brand Alliance-Sponsorship planning, 2000, 2002: Removed to Oversize Materials Box FD-OV22.]
Box FD19
California Action Hero, 1997
Box FD19
Certified Pre-Owned Communications Plan, 2005
Box FD19
Credit brochures, 1999
Box FD19
Dealer information, 2003, 2005-2006
Box FD19
Dealership shoot, 1997
Box FD19
Direct mail promotion, 1999
Box FD19
Downhill Series, 1988, Dec. 11
Box FD19
Down Payment Matching Program, 2003
Box FD19
Engine Name Contest, 2003
Box FD19
Ford Drives American and Truck Month, 2001
Box FD19
Ford-Harley Davidson Dealer Road Tour, 2001
Box FD20
Insiders program, 2001
Box FD20
Maintenance Plan Asset Guide, 2005
Box FD20
Motor City Bowl, 2000
Box FD20
Motorsports promotions, 1997
Box FD20
My Ford Truck Communication Strategy, 1999
Box FD20
No Boundaries campaign, 2001-2002
(2 folders)
Box FD20
Pheasants Forever raffle, 1997
Box FD20
Premium One campaign, 1997
Box FD20
Pre-owned Jaguar promotion, 1995
Box FD20
Pre-owned vehicle program, 1997
Box FD20
Southwest-Southeast Alan Jackson campaign, 1990, 1997 and undated
Box FD20
Toys for Tots campaign, 2000
Box FD20
Vehicle insurance program, 2001
Box FD20
Great American Ford Celebration, 1999
Box FD21
Year-End Clearance, 1998
Box FD21
(Toolbox refills removed to Oversize Materials Box FD-OV22.)
Box FD22
Acquisitions promotions
Box FD23
Card communications
Box FD23
Dealer poster
Box FD23
Dealer show script
Box FD23
Dealer testimonial, Auto News
Box FD23
New dealer orientation
Box FD23
No Fee dealer communications
Box FD23
ECM Test
Box FD23
Gold Card analysis, strategy and creative brief
Box FD23
NADA questionnaire
Box FD23
Statement inserts
Box FD23
Taurus redemption mailer
Box FD23
Usage promotions
Box FD23
[Includes campaign, pricing, and other information related to specific Ford car and truck models.]
Preferred equipment package, 1994
Box FD24
Introduction plans and prices, 1984
Box FD24
Preferred equipment package, 1994
Box FD24
Silver anniversary, 1991
Box FD24
Campaign, 1992
Box FD24
Preferred equipment package, 1994
Box FD24
Preferred equipment package, 1994
Box FD24
One Price strategy, 1992
Box FD24
Preferred equipment package, 1994
(2 folders)
Box FD24
1994 model
Box FD24
Preferred equipment package, 1994
Box FD24
[Fusion challenge, undated: Removed to Oversize Materials Box FD-OV2.]
Box FD24
Ducks Unlimited edition, 1994
Box FD24
Preferred equipment package, 1994
Box FD24
Ad planner, 1983
(2 folders)
Box FD24
Features and technical information manual, 1970
Box FD24
Promotion, 1984
Box FD24
Promotion, 1994
Box FD25
Preferred equipment package, 1994
Box FD25
Campaign, 1987
Box FD25
[New Ford Ranger, undated: Removed to Oversize Materials Box FD-OV2. Includes advertisement in Spanish.]
Box FD25
Preferred equipment package, 1994
Box FD25
Marketing manual, 1986
Box FD25
Preferred equipment package, 1994
Box FD25
Preferred equipment package, 1994
Box FD25
Preferred equipment package, 1994
Box FD25
Engine shipments by series, 1993
Box FD25
Events marketing, 1993
Box FD25
Installation rates, historical, 1978-1982
Box FD25
Cut Your Operating Costs, Ford Series Diesel Linehauler, undated
(2 folders)
Box FD25
Highway Tractor Features, 1978
Box FD25
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Dare to Compare campaign, 1997
Box FD26
General files, 1997
Box FD26
Product and marketing guide, 1997
Box FD26
General files, 2005
Box FD26
Campaign, 2005
Box FD26
Promotional packets, 2000 and undated
(2 folders)
Box FD26
Launch materials, 1997-1998
(2 folders)
Box FD26
Poster, 1998
Box FD26
Product and marketing guide, 1997
Box FD26
Launch package, 2000
Box FD27
Campaign, 2006
Box FD27
Division project brief, 2006
Box FD27
Launch, 1997
Box FD27
News file, 2007
Box FD27
Static clings and poster, 2001
Box FD27
Cassette, 1999
Box FD27
National Radio Promotion Evaluation, 1999
(4 folders)
Box FD27
Fun and Function sticker campaign, 2004
Box FD28
Marketing launch price strategy, 2004
Box FD28
Quote list, 2003
Box FD28
Supercrew posters, 2001
Box FD28
Print campaign, 2005
Box FD28
General files, 1998-2003
Box FD28
Campaign, 1999
Box FD28
Kona Mountain Bike edition, 2000
Box FD28
Smart Move announcement kit, 1999
Box FD28
Specs, 2006
Box FD28
Style Guide, 2005
Box FD28
Campaign, 2005
Box FD28
Umbrella final, 2003
Box FD28
General files, 2006 and undated
Box FD28
Style Guide, 2006
Box FD28
Promotional, undated
Box FD28
Introduction packet, 2006
Box FD28
Ad planner, 1997
Box FD28
Logos, 2004
Box FD28
Running footage, 1996
Box FD28
Product and marketing guide, 1997
Box FD29
America's Favorite Car campaign, 1999
Box FD29
General files, 1992, 1995 and undated
Box FD29
Promotional, 1995-1996
Box FD29
Engineering Revisions, 2006
Box FD29
General files, 1986-2000
Box FD29
Advance Integrated Marketing, 2001
Box FD29
Auto Buyer's Guide, 2000
Box FD29
Call report, 2001
Box FD29
General Taurus NASCAR advertisement, 1997
Box FD29
Making the Dream Come True lead sheet, 1996 and undated
Box FD29
Marketing Action Plan, 1996
Box FD29
Personal Safety System, undated
Box FD29
Product and marketing guide, 1996
Box FD29
Product and marketing guide, 1997
Box FD29
Action Plan, 1998
Box FD29
Alan Jackson Concert Tour program, 1998
Box FD29
Campaign, 1995
Box FD29
Preferred equipment package, 1996-1997
Box FD29
[Includes memoranda, pricing and promotional material for competitive car and truck companies.]
General, 1980, 1982
(2 folders)
Box FD30
Car and truck, 1983
Box FD30
Passenger car, 1985
Box FD30
Promotional, 1963-1968
(4 folders)
Box FD30
Pricing, truck model, 1982
Box FD30
1982
Box FD30
1984
Box FD30
Caravan pricing, 1985-1986
Box FD30
1980
Box FD30
1982
(2 folders)
Box FD30
1986
Box FD30
Sportsman models, 1980
Box FD31
Tentative Price Projection Bulletin, 1985
Box FD31
1978
Box FD31
1985
Box FD31
1984
Box FD31
1986
(2 folders)
Box FD31
1987
Box FD31
Promotional, 1968
Box FD31
Pricing, 1982, 1986
Box FD31
1982
Box FD31
1985
Box FD31
1986
Box FD31
1981
Box FD31
1983
Box FD31
1985
Box FD31
1986
Box FD31
New model price schedule, 1984
Box FD32
Pickup price schedule, 1986
Box FD32
Dealer letters, 1983-1985
Box FD32
Direct mail, 1970
Box FD32
Logos, 1990-1994 and undated
Box FD32
Memoranda, 1977-2001 and undated
Box FD32
Utility vehicles, 1965 and undated
Box FD32
Promotional, 2003
Box FD32
1980
Box FD32
1984
Box FD32
1985
Box FD32
Price increase, 1986
Box FD32
Price bulletins, 1980
Box FD32
Introduction pricing, 1984
Box FD32
General pricing, 1984
Box FD32
1977
(2 folders)
Box FD32
1981
Box FD32
1982
Box FD32
1983
Box FD32
1984
Box FD32
1986
(3 folders)
Box FD32
Suggested price list, 1981
Box FD32
[Includes information on the organization of FDA creative departments, marketing strategies, procedures, new business presentation scripts and storyboard concepts.]
Auto Advertising System Brochure, 1997
Box FD33
Calendar, poster idea, 1983, 1987
Box FD33
Contest rules, 1988
Box FD33
Creative Exchange Program, 1975-1976
(3 folders)
Box FD33
Creative Department organization, 1989
Box FD33
Creative Review, 1988
Box FD33
Electronic publishing, 1987-1988
Box FD33
Five of the Ten Bestsellers, 1993
Box FD33
Marketing priorities, 1993
Box FD33
New business strategy, 1986
Box FD33
Interns, 1993
Box FD33
JWT print and creative awards, undated
Box FD33
Line art and marker style kit, undated
Box FD34
Marketing platform, 1992
Box FD34
Merchandise ordering guide, undated
Box FD34
Production procedures, 1988
Box FD34
Prospective vendors, 1986
Box FD34
Brand strategy, 1991-1992
(2 folders)
Box FD34
Car and Truck Advertising Objectives, 1993
Box FD34
Creative briefs, 1990 and undated
Box FD34
Vendors, 1988
Box FD34
JWT advertising seminar, 1992
Box FD34
JWT: Hardest Working Team in the FDAA Business, undated
Box FD34
Light trucks presentation, 1969
Box FD34
Overhead slide show, 1990, Nov. 20
Box FD34
San Jose presentation, 1990, Feb. 14
Box FD34
FDA statistics, 1969-1971
(2 folders)
Box FD35
Imprints, paint boards, 1971-1975
(3 folders)
Box FD35
Job orders, 1973-1975
Box FD35
Poster designs, 1994
Box FD35
Poster presentation, 1988-1989 and undated
Box FD35
Poster printing specifics, 1970-1973, 1975
(2 folders)
Box FD35
Vehicle-Bigfoot display program, 1993
Box FD35
Creating Effective Print Ads, 1994
(2 folders)
Box FD35
Miscellaneous campaigns, 1982, 1990
Box FD36
New car buyer script, 1984
Box FD36
Newspaper ads, 1976
Box FD36
Commercial cycle status, 1993
Box FD36
FDAF scripts, 1981
Box FD36
FTC files, 1992-1993
Box FD36
Grimes television advertisement, 1968
Box FD36
Miscellaneous script drafts, 1992-1993 and undated
Box FD36
Miscellaneous scripts and storyboards, 1981-1982
Box FD36
New England scripts, 1988
Box FD36
Storyboards, 1982
Box FD36
Television and radio scripts, 1972
Box FD36
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Asset inventory, 2001
Box FD37
Art bin reorganization, 2002
Box FD37
Brand book, 1997
Box FD37
Company profile, undated
Box FD37
Creating an Effective Point of Purchase Production System, 2000
Box FD37
Creative department self evaluation, 1996
Box FD37
Ford Division primary brand, 1998
Box FD37
Ford Retail Network memoranda, 1998
Box FD37
Coordination proposal, 2003
Box FD37
Launch support, fourth quarter, undated
(2 folders)
Box FD37
Podunk FDA Media Plan, 1999
Box FD37
2000, 2004
Box FD37
2004
Box FD37
2005
Box FD37
2006
Box FD37
FDAF strategy meeting, 1999
Box FD37
NEO creative strategy brief, 2004
Box FD37
Super Duty Launch Throwdown, 2004
Box FD37
UniverSoul Circus Event, 2000
Box FD37
Ford racing campaign, 2004
Box FD37
Memoranda, 1997-2006
Box FD37
Promotional, 2000 and undated
Box FD37
Trucks, 2003 and undated
Box FD37
You Have Mail video packet, 1999
Box FD37
Ingenious…Caring presentation, 1998
Box FD38
Primary brand presentation, 1998
Box FD38
Women's project, 1998
Box FD38
Outdoor posters, 1997
Box FD38
Poster designs, 1995, 1999
(2 folders)
Box FD38
30 sheet outdoor, 2002
Box FD38
1997
Box FD38
2004
Box FD38
Creating Effective Print Ads, 1995
(2 folders)
Box FD38
Dealer Council advertisement, 2003
Box FD38
Miscellaneous campaigns, 2001, 2005-2006
Box FD38
We Race You Win campaign, 1997
Box FD38
Dealership footage, 2004
Box FD38
Ford Footage Café, 2001
Box FD38
Ford Year-End Event, Fusion, Mustang, 2006
Box FD38
Life in America, 2004
Box FD38
Next Generation, dealership-lifestyle footage, 2005
Box FD38
Pacific Star Productions, dealer footage, 1998
(2 folders)
Box FD38
Product footage, 2002-2003
(2 folders)
Box FD38
General, 1996-1997
Box FD39
Recommendation, 1998
Box FD39
Shoot list, 1998
Box FD39
Winter running footage, 1998
Box FD39
Scripts and storyboards, 1999-2003
Box FD39
Storyboard concepts, 1995 Model Year End Clearance
Box FD39
2002 models, recommended retail mix
Box FD39
2006 spots
Box FD39
[Includes campaign materials and advertising planners for Ford markets in Canada, Asia, and Central America]
Ambassador campaign, 1998
Box FD39 (continued)
Asia Pacific, undated
(Large format items removed to Oversize Materials Box FD-OV20.)
Box FD39 (continued)
[RAF Canada mailer, 2002: Removed to Oversize Materials Box FD-OV22.]
Box FD39 (continued)
Caribbean and Central America, 2000
Box FD40
Creative for Atlantic Ford Dealers, Canada, undated
Box FD40
Get Out More Fiesta campaign, 2002
Box FD40
Miscellaneous international files, 1968-2005
Box FD40
Ford catalogs and order forms, 1995
(3 folders)
Box FD40
Ford-Lincoln-Mercury advertising planners, 1995
(4 folders)
Box FD40
Merchandising materials, 1995
(2 folders)
Box FD40
[Export Sales Marketing Planner, 1995: Removed to Oversize Materials Box FD-OV1.]
Box FD40
[Includes magazines and pamphlets produced by the Ford Motor Company, as well as general automobile trade publications.]
Automobile Magazine, 1992, Oct.
Box FD41
Car Buying Made Easier, 1979
Box FD41
Dealer World, 1987, Apr.-1994, Feb. (assorted issues)
(6 folders)
Box FD41
Dealer World clippings, 1994
Box FD41
Family Guide, 1983-1984
Box FD41
Advertising Association Handbook, 1988
Box FD41
Advertising Workshop, 1999-2000
Box FD41
Magazine, 1978, Fall-Winter
Box FD42
Ford Espirito Newsletter, 2000
Box FD42
Ford-Thompson Times, 2004
Box FD42
Frontline, 1992, Sept-1999, Jul. (assorted issues)
Box FD42
Leaf & Road, 1993-1997 (assorted issues)
Box FD42
Light Truck Buying Made Easier, 1978
Box FD42
1955 Truck Operator's Manual
Box FD42
1967 Ford Bronco Shop Manual
Box FD42
1967 Ford Truck Maintenance and Lubrication Manual
Box FD42
1972 Truck Shop Manual
Box FD42
Marketwatch: Ford Division's Quarterly Publication, 1998
Box FD42
[Miscellaneous printed material, 1962, 1976: Removed to Oversize Materials Box FD-OV1.)
Box FD42
Momentum: Dealer Guide to Successful Newspaper Advertising, 1997
Box FD42
Motor Vehicle Laws Digest Series, Truck Demonstration Requirements, 1962
Box FD42
Professional Selling, 1994
Box FD42
Regional Marketing Newsletter, 2000
Box FD42
Sales Workshop News, 1959, Nov.-1961, Apr.
Box FD42
1957 Car-Truck Service Specifications
Box FD42
1958 Car Service Specifications
Box FD42
1961 Competitive Facts Book
Box FD42
1962 Car-Truck Prices and Specifications
Box FD42
1963 Car and Truck Prices and Specifications
Box FD42
1963 Ford Service Specifications
Box FD42
1964-1965 Available Models and Specifications
Box FD42
1967 Truck Prices and Specifications
Box FD42
1968 Car and Truck Prices
Box FD43
1968 Truck Supply Center
Box FD43
1969 Truck Service Specifications
Box FD43
1975 Models--Suggested Retail Prices
Box FD43
1978 Models--Suggested Retail Prices
Box FD43
[Contains materials related to the RAF and the Regional Advertising Group, primarily plans for specific regional promotions and campaigns, as well as memoranda and packets related to field meetings. The RAF was a distinct until within JWT structured to provide account, creative and media services on a localized basis in key markets. Arranged alphabetically.]
Automotive logos, undated
Box FD43 (continued)
Battle for the Seattle Regional Advertising Force, 1994
Box FD43 (continued)
Ford Focus launch, 1994
Box FD43 (continued)
Goodyear presentation, 1993
Box FD43 (continued)
Memoranda, 1994
Box FD43 (continued)
Model Regional Package, 1994
Box FD43 (continued)
New request forms, 1994
Box FD43 (continued)
Operation Determination packet, 1994
Box FD44
Overview, 1993
Box FD44
Philadelphia Fact Book, 1992
Box FD44
Print production, 1993
Box FD44
Red Carpet Lease logo memoranda, 1994
Box FD44
Southern Quality, Operation Determination, 1994
Box FD44
Tulsa Merit Program, 1993
Box FD44
Vander Eyk copies, 1990-1991
Box FD44
Vander Eyk reader file, 1993
Box FD44
Vehicle art notes, 1990-1991
Box FD44
Windstar promotion, 1993
Box FD44
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Action Heroes ad kit, 1997
Box FD45
Art directors memoranda, 1996
Box FD45
Boston, 1997
Box FD45
Brand Reference Guide, 1997
Box FD45
Chairman's meeting, 1998
Box FD45
Client package, undated
(2 folders)
Box FD45
Communications Objectives, 1996
Box FD45
Contour spots, 1997-1988
(2 folders)
Box FD45
Coordinator Training Manual, 1999, May 19
(2 folders)
Box FD45
Copy test boards, 1998
Box FD45
Customer letters, 1999
Box FD45
Escort campaign, 1996
Box FD45
Field meeting, 2000, May
Box FD45
General presentation, 1996
Box FD45
General files, 1996-1997
Box FD45
Programs, 1998
Box FD45
Logos, undated
(2 folders)
Box FD46
Logo kit, 1996
Box FD46
Management files, 2000
Box FD46
Memoranda, 1995-2004
(4 folders)
Box FD46
Motorsports, 1997
Box FD46
Newspaper ads buy-ins, 1996
Box FD46
General files, 1996
Box FD46
Drafts, 1996-1997
Box FD46
Packet, 2000
Box FD46
Print production, 1994-1996
Box FD46
Project requests, 2004
Box FD46
Proper Distribution of Production Projects in the Detroit Office, 1997
Box FD46
Racing promotion, 2000
Box FD46
Reading file, 1996
Box FD46
Snow and turntable footage projects, 1997
Box FD47
General files, 2000
Box FD47
New business, 2000
Box FD47
Packet materials, 2000
Box FD47
Packet prototype, 2000
Box FD47
Television Spots That Work Hard for Our Clients, undated
Box FD47
Storyboard concepts, Atlanta-Denver-Detroit, 1995
Box FD47
Texas Truck Month poster, 1997, Jan.
Box FD47
Vehicle photography, 1997
Box FD47
[Contains primarily marketing presentations tailored to specific regional dealerships.]
Sketches, undated
Box FD48
Buffalo, 1988
Box FD48
Denver, 1976
Box FD48
Des Moines, 1976
Box FD48
Houston, 1989
Box FD48
Kansas City, 1974-1976
Box FD48
Oklahoma City, 1976
Box FD48
Omaha, 1976
Box FD48
Columbus, Columbus Ford Dealers 500, 1987
Box FD48
Eastern Kentucky, 1990-1991
Box FD48
Cleveland District, 1993
Box FD48
Los Angeles region, 1991
(2 folders)
Box FD48
Louisville, 1971
Box FD48
Michigan, 1987
Box FD48
Davenport, 1974
Box FD48
Milwaukee, 1973-1988
Box FD48
General files, 1988
Box FD48
Executive Committee Meeting, 1988, Oct. 20
Box FD48
1987-1992 and undated
(1 of 3 folders)
Box FD48
1987-1992 and undated (continued)
(2-3 of 3 folders)
Box FD49
Bell Atlantic-TMPW partnership, 1989
Box FD49
C dealer presentations, 1985-1988
Box FD49
Sales and share highlights, 1994
Box FD49
Presentation book, 1988
Box FD49
Boston, 1988
Box FD49
Northland, Straight Answers, 1991
Box FD49
Northwest, Seattle, presentation, 1994, Dec. 5
Box FD49
Orlando, 1991
Box FD49
Pittsburgh, 1990
(1-2 of 3 folders)
Box FD49
Pittsburgh, 1990 (continued)
(3 of 3 folders)
Box FD50
San Antonio, 1993
Box FD50
San Francisco, 1991
(2 folders)
Box FD50
Southern Quality, 1994
(2 folders)
Box FD50
Texas-Oklahoma Leadership Program, 1991
Box FD50
General files, 1993-1994
Box FD50
Presentation draft, undated
Box FD50
Board of Directors Meeting, 1992, Sept. 3
Box FD50
General files, undated
Box FD50
San Jose, 1976-1988
Box FD50
Seattle, 1976-1987 (see also Northwest)
Box FD50
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Alaska, 2001
Box FD51
Arizona, 2004
Box FD51
General files, 1998
Box FD51
Preliminary Sales Day Event, 1998
Box FD51
California, 1996-1997, 2001
Box FD51
Advertising Review, 1996, May
(2 copies)
Box FD51
AMS Direct, 1997
Box FD51
Assessment Review, 1996, May 10
Box FD51
1998, Jan. 13
Box FD51
1998, Mar. 16
Box FD51
Buyer survey, 1997, Jan.
Box FD51
Marketing objectives, 1998
Box FD51
Marketing plan recommendation, 1997
(2 copies)
Box FD51
Market research outline, 1996, Nov. 27
Box FD51
Market research study, 1997, Apr.
Box FD51
Media planning research summary, 1996
Box FD51
Memoranda, 1996-1998
Box FD51
General files, 1995
Box FD51
Ad kit, 1995
Box FD51
August Advertising Campaign, 2001
Box FD52
Detroit, 2000
Box FD52
Indianapolis, 2001
Box FD52
Indiana, 2001 (see also Great Lakes, Indianapolis)
Box FD52
Philadelphia, 1996 (see also Philadelphia)
Box FD52
Chicago, 1996
Box FD52
Twin City, 1976-1997 (see also Twin Cities)
Box FD52
Multiple regions, area III, 1996
Box FD52
1998
Box FD53
2000
Box FD53
Advertising presentation, 1998, Jan. 22
Box FD53
1998, May 21
Box FD53
1998, Jun. 12
Box FD53
1998, Nov. 19
Box FD53
Boston meeting, 1998, Jan. 22
Box FD53
General files, 1998
Box FD53
General files, 1996
Box FD53
Buffalo, 2000
Box FD53
North Florida, 2000
Box FD53
General files, 1995-1998 and undated
Box FD53
General files, 1995-1996
Box FD53
1998, Feb. 21
Box FD53
1999, Feb. 24
Box FD53
1996, Oct. 21
Box FD54
1997
Box FD54
Focus groups, final report, 1998, Apr.
Box FD54
Marketing assessment, 1997, Feb. 13
Box FD54
Media meeting with buyers, 1998, Sept. 29
Box FD54
Preliminary analysis and strategy, 1995, Jan. 10
Box FD54
Retail reports, 1996
Box FD54
Seattle, memoranda, 1994-1995
Box FD54
Special marketing assistance review, 1997, Mar. 12
Box FD54
Special marketing emphasis, 1996
Box FD54
Orlando, 1992-1995
Box FD54
Packerland, 1996
Box FD54
Philadelphia, 1995 (see also Mid-Atlantic)
Box FD54
Pittsburgh, 1991
Box FD54
Rochester, August meeting, 1997
Box FD54
Atlanta, 2001
Box FD54
Memphis, 1995
Box FD54
Stationery, undated
Box FD54
General files, 2000
Box FD54
Focus plan, 2000 launch
Box FD54
Funding allocations, 2000
Box FD54
Launch packets, undated
Box FD54
Packet draft, 1999
Box FD54
Presentation, 1999
Box FD54
Presentation packet, 1999
Box FD55
Southwest, 2001
Box FD55
St. Louis, 1999
Box FD55
Texas, 1991-1998
Box FD55
General files, undated
Box FD55
Explorer boards, 1997
Box FD55
Upstate I, August meeting, 1997
Box FD55
Washington, D.C.
Box FD55
Action plan, undated
Box FD55
African-American marketing plan, 1998
Box FD55
1998, Mar. 12
Box FD55
1998, Mar. 28
Box FD55
1998, Jun. 12
Box FD55
1998, Jul. 9
Box FD55
Competitive offers, 1998
Box FD55
Conference reports, 1998
Box FD55
Credit analysis, 1998
Box FD55
Focus, 1999
Box FD55
Hispanic market, 1998
Box FD55
Memoranda, 1997-1998
Box FD55
Preliminary Sales Day Event, 1998
Box FD55
Regional meetings, 1998
Box FD55
[Contains glossy proofs of advertisements for J. Walter Thompson, FDAF, and for specific FDAF chairmen. Folder titles derived from first words of advertisement, or from name of FDAF employee featured. Items arranged alphabetically by title or representative name.]
[Also includes JWT house advertisements]
Ad Directors Talk About Ad Agencies, undated
Box FD56
Ad Directors Talk About Ad Agencies, undated (see also FDAF Chairmen)
Box FD56
Consumers Talk About Memorable Advertising, undated
Box FD56
Ford Sales Speak for Themselves, undated
Box FD56
J. Walter Did That?, undated
Box FD56
J. Walter Talks About J. Walter, 1989
Box FD56
Let's Talk About…(Your Chairman Goes Here) Ad, undated
Box FD56
Los Angeles, New business presentation, 1988, Jan.
Box FD56
R.A.G. logo (cover), undated
Box FD56
What's the Difference?, undated
Box FD56
Which Agency, Regardless of Size, Gives the Best Overall Service?, undated
Box FD56
You've Heard, undated
Box FD56
300 Top Ad Directors, undated
Box FD56
[Contains advertisement proofs highlighting specific FDA employees.]
Bailey, Paul, Cleveland
Box FD56
Balderston, Bob, Kansas City Metro
Box FD56
Barnes, Dee, San Jose
Box FD56
Bennett, Walt, Arkansas
Box FD56
Bertschi, Clint, Charlotte
Box FD56
Brooker, Arne, Rochester
Box FD56
Bugelli, Emanuel, Denver Metro, Ford Festiva
Box FD56
Carney, Ed, Newark
Box FD56
Cisyk, Kacey, Voice of Ford
Box FD56
Elledge, Clint, St. Louis
Box FD56
Garland, Bob, Louisville, Fisher's Big Wheel
Box FD56
Johnson, Robert, Houston
Box FD56
Kimmerle, Arizona-Las Vegas
Box FD56
Parsons, Alex (Tiny), Cincinnati
Box FD56
Pirro, Mike, Buffalo
Box FD56
Scaffidi, Sam, Milwaukee
Box FD56
Shore, Michael, Indy
Box FD56
Terttar, Jack Jr., Denver Metro
Box FD56
Turner, Bob, New Mexico
Box FD56
Weinman, Lee, Chicago
Box FD56
[Includes transparencies, sketches and photographs of logos, advertising spots, print campaigns, and new business presentations. Items organized by format and arranged alphabetically by model.]
[Contains transparencies and photographs of Ford car and truck models.]
Aeromax, 1997
(2 folders)
Box FD57
Aerostar, 1987-1997 and undated
(7 folders)
Box FD57
Aspire, 1996-1997
(3 folders)
Box FD57
Bronco, 1993-1996
(4 folders)
Box FD57
Bronco II, 1987
(2 folders)
Box FD57
[Capri, Tracer, 1993: Removed to Oversize Materials Box FD-OV8]
Box FD57
Club Wagon, 1995-2000 and undated (Large format proofs removed to Oversize Materials Box FD-OV9.)
Box FD58
[Commercial trucks, 1996: Removed to Oversize Materials Box FD-O8]
Box FD58
Contour, 1996-2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV8.)
(7 folders)
Box FD58
Crown Victoria, 1993-2000
(1-6 of 8 folders)
(Large format brochures removed to Oversize Materials Box FD-OV8.)
Box FD58
Crown Victoria (continued), 1993-2000
(7-8 of 8 folders)
Box FD59
Econoline,1993-2000 (Large format brochures removed to Oversize Materials Box FD-OV9.)
(6 folders)
Box FD59
Escape, 2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV9.)
Box FD59
Escort, 1993-2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV9.)
(1-6 of 19 folders)
Box FD59
Escort (continued), 1993-2000 and undated
(7-19 of 19 folders)
Box FD60
Excursion,1999-2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV10.)
(9 folders)
Box FD60
Expedition, 1987-2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV11.)
(1-3 of 14 folders)
Box FD60
Expedition (continued), 1987-2000 and undated
(4-14 of 14 folders)
Box FD61
Explorer, 1993-2001 and undated (Large format brochures removed to Oversize Materials Box FD-OV12.)
(1-4 of 25 folders)
Box FD61
Explorer (continued), 1993-2001 and undated
(5-25 of 25 folders)
Box FD62
F-150, 1987, 1999-2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV13.)
Box FD62
F-150 (continued), 1987, 1999-2000 and undated
(4-27 of 27 folders)
Box FD63
F-250, 1998, 2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV13.)
(12 folders)
Box FD63
F-350, 1999-2000 (Large format brochures removed to Oversize Materials Box FD-OV13.)
Box FD63
F-550, undated
(3 folders)
Box FD63
F-Series pickup, 1993-1997
(1-11 of 16 folders)
Box FD64
F-Series pickup (continued), 1993-1997
(12-16 of 16 folders)
Box FD65
Festiva, 1993
Box FD65
Finac, undated
Box FD65
Focus, 1999-2000 and undated (Large format brochures removed to Oversize Materials Boxes FD-OV14 and FD-OV15.)
(9 folders)
Box FD65
Ford full-line cars, 1993-1997
(4 folders)
Box FD65
Ford full-line trucks, 1994-1996
(3 folders)
Box FD65
Heavy-duty F-Series, 1997
Box FD65
Heavy-duty trucks, undated
Box FD65
Multiple models, 1999
(2 folders)
Box FD66
Mustang, 1993-2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV16.)
Box FD66
Pickup, chassis, 1995
Box FD67
Pickup, commercial, 1994
Box FD67
Probe, 1994-1997
(4 folders)
Box FD67
Ranger, 1993-2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV17.)
(1-4 of 28 folders)
Box FD67
Ranger (continued), 1993-2000 and undated
(5-28 of 28 folders)
Box FD68
Sport-Trac, 2000 and undated (Large format brochures removed to Oversize Materials Box FD-OV17.)
(8 folders)
Box FD68
Taurus, 1993-2000 and undated (Large format brochures removed to Oversize Materials Boxes FD-OV18 and FD-OV19.)
Box FD69
Taurus (continued) 1993-2000 and undated
(11-27 of 27 folders)
Box FD70
Tempo, 1993-1994
(2 folders)
Box FD70
Thunderbird, 1993-1997
Box FD70
Truck, miscellaneous, 1998
(1 of 3 folders)
Box FD70
Truck, miscellaneous (continued), 1998
(2-3 of 3 folders)
Box FD71
Van, commercial, 1994
(2 folders)
Box FD71
Windstar, 1996-2000 (Large format brochures removed to Oversize Materials Box FD-OV19.)
(13 folders)
Box FD71
[ZX2, 2000: Removed to Oversize Materials Box FD-OV19.]
Box FD71
Transparencies catalog information (paper records), 1997
(2 folders)
Box FD72
Miscellaneous and unlabeled automotive images, 2000 and undated
(11 folders)
Box FD72
Buffalo, undated
(2 folders)
Box FD73
Buffalo, Chicago, St. Louis, circa 1980s-1990s
Box FD73
Central Indiana, undated
Box FD73
Chicago, undated (Large format presentation materials removed to Oversize Materials Box FD-OV20.)
(3 folders)
Box FD73
Cincinnati, undated
Box FD73
Cleveland, undated
(3 folders)
Box FD73
Columbus, undated
Box FD73
Erie, 1989
Box FD73
Hawaii, undated
Box FD73
Houston, 1987-1988 and undated
(5 folders)
Box FD73
Indianapolis, undated
(1-3 of 5 folders)
Box FD73
Indianapolis (continued), undated
(4-5 of 5 folders)
Box FD74
Middle America, undated
Box FD74
Milwaukee, undated (Large format presentation materials removed to Oversize Materials Box FD-OV20.)
(3 folders)
Box FD74
Newark, 1988-1989 and undated
(2 folders)
Box FD74
New England, undated
Box FD74
New Orleans FDA presentation, 1989
Box FD74
Northeast Ohio, undated
Box FD74
Northwest Ohio (Toledo), undated
Box FD74
Philadelphia, undated
Box FD74
Regional Advertising Force presentation, 2000
(4 folders)
Box FD74
Rochester, 1988 and undated
(2 folders)
Box FD74
San Jose, 1989
Box FD75
South Florida FDA staff photographs, 2000
Box FD75
Southern Virginia, undated
Box FD75
St. Louis, 1990 and undated
(2 folders)
Box FD75
Twin Cities, undated
Box FD75
Virginia-Carolina, undated
Box FD75
Youngstown, Ohio, undated
Box FD75
Contour, undated
Box FD75
Crown Victoria, undated
Box FD75
Escort, 1997 and undated
(2 folders)
Box FD75
Expedition, undated
Box FD75
Explorer, undated
Box FD75
F-150, undated
Box FD75
Generic print advertisement mockup, undated
Box FD75
Mustang, undated
Box FD75
Probe, undated
Box FD75
Ranger, undated
Box FD75
Taurus, undated
Box FD75
Texas Truck Month, undated
Box FD75
Thunderbird, undated
Box FD75
Windstar, undated
Box FD75
Miscellaneous sketches, undated
Box FD75
Ad Planner badges, 2000
Box FD75
[Auto Link graphics, undated: Removed to Oversize Materials Box FD-OV20]
Box FD75
Color chips, 1998-2001 and undated
Box FD75
[Contact sheets, campaign with Toby Keith, undated: Removed to Oversize Materials Box FD-OV20]
Box FD75
Dealer World Magazine, undated
Box FD75
Factory Authorized Clearance, undated
Box FD75
FDAF bugs, undated
Box FD75
Festiva jewelry, undated
Box FD75
[Firestone safety advertisement, 2000: Removed to Oversize Materials Box FD-OV20.]
Box FD75
Ford Annual Clearance, undated
Box FD75
Ford Funding, undated
Box FD75
[Ford Introduction Show, 1997: Removed to Oversize Materials]
Box FD75
Ford logos, 1988 and undated
(5 folders)
Box FD76
Ford painted sign on wall, undated
Box FD76
Ford Preferred, undated
Box FD76
Ford Quality of Life, undated
Box FD76
Ford Quality People, Quality Products, undated
Box FD76
Ford Truck and Pylon slides, undated
Box FD76
Ford Trucks, undated
(2 folders)
Box FD76
Historic advertisements for Ford/JWT 50th anniversary book, circa 1994
Box FD76
Hot You're Hot, undated
Box FD76
JWT/FDAF promotional flare gun photograph, undated
Box FD76
[Location shots, 1996 and undated: Removed to Oversize Materials Box FD-OV20.]
Box FD76
Motor Trend Car of the Year,
Box FD76
Pickup trucks, 1992
[Billy Robin McFarland slides of Twin Cities assembly plant]
Box FD76
[Program designs, JWT/FDAF Chairman's Meeting, 1993: Removed to Oversize Materials Box FD-OV20.]
Box FD76
Regional Advertising Group, undated
Box FD76
Showroom of the Future, undated
Box FD76
[Storyboard--California Action Heroes, 1997: Removed to Oversize Materials Box FD-OV20.]
Box FD76
Warranty stickers, undated
Box FD76
[Window sticker designs, 2002: Removed to Oversize Materials Box FD-OV20.]
Box FD76
Winning the World Over, undated
Box FD76
Miscellaneous and unlabeled automotive images, undated
(5 folders)
Box FD76
FDAF tie pin (artifact), undated
Box FD76
[Contains large format items removed from previous series.]
Account management--miscellaneous charts, 1961-1994 and undated
Box FD-OV1
Clippings, 1978-2007
(5 folders)
Box FD-OV1
Correspondence, 1979-1981
Box FD-OV1
Export Sales Marketing Planner, 1995
Box FD-OV1
Meetings, JWT/FDAF, 1986
Box FD-OV1
Printed material (Auto show, 1976 Armchair Estimator), 1962, 1976
Box FD-OV1
Are You Letting Willys Hook the Big Profits?, 1961
Box FD-OV2
Big Truck Throw Down (with Toby Keith), undated
Box FD-OV2
Blue Chip Security, 1983
Box FD-OV2
Bold Moves, undated
Box FD-OV2
Ford-Approved Accessories (Australia), undated
Box FD-OV2
Ford/Coca-Cola tie-in (Texas Sweepstakes), undated
Box FD-OV2
Fusion Challenge, undated
Box FD-OV2
Great American Sales Event, 1994
Box FD-OV2
Here Come the '68 Job Tamers, 1967
Box FD-OV2
New Ford Ranger (English and Spanish), undated
Box FD-OV2
Texas, Ford and You, undated
Box FD-OV2
Miscellaneous truck promotions, 1972 and undated
Box FD-OV2
Outdoor, circa 1970s
Box FD-OV3
Banners, 2006 and undated
Box FD-OV3
Displays--Edge, Focus, 2006
Box FD-OV4
Displays (continued)--Expedition, Freestyle, Five Hundred, 2007
Box FD-OV5
Hang tags, posters, undated
Box FD-OV6
Ad Planner, 1991-1995
(5 folders)
Box FD-OV7
Cars and trucks, 1979-2004 and undated
Box FD-OV7
Corporate advertising, 1982-2000 and undated
Box FD-OV7
Dealer promotions and sales events, 1979-1991 and undated
Box FD-OV7
Ford Asia-Pacific and Africa, 2005
Box FD-OV7
Ford Turkey, 1990s
Box FD-OV7
Newspaper, 1979-2003
Box FD-OV7
Capri, Tracer, 1993
Box FD-OV8
Commercial trucks, 1996
Box FD-OV8
Contour, 1998, 2000
Box FD-OV8
Crown Victoria, 2000
Box FD-OV8
Econoline Club Wagon, 2000
Box FD-OV9
Escape, 2000
Box FD-OV9
Escort, 1998, 2000 and undated
Box FD-OV9
Excursion, 2000
Box FD-OV10
Expedition, 1997, 2000 and undated
Box FD-OV11
Explorer (includes Sport Trac), 2000-2001
Box FD-OV12
F-150, 2000
Box FD-OV13
F-250, 2000
Box FD-OV13
F-350, 2000
Box FD-OV13
Focus, 1999-2000
Box FD-OV14
Focus (continued), 2000
Box FD-OV15
Mustang, 1998, 2000
Box FD-OV16
Ranger, 1997-2000
Box FD-OV17
Sport-Trac, 2000
Box FD-OV17
Taurus, 2000
Box FD-OV18
Taurus (continued), 2000
Box FD-OV19
Windstar, 2000
Box FD-OV19
ZX2, 2000
Box FD-OV19
75 Years with Ford, dealer award, 1992
Box FD-OV20
Auto Link graphics, undated
Box FD-OV20
Chicago FDA, pins, pylon designs, undated
Box FD-OV20
Contact sheets--Campaign with Toby Keith, undated
Box FD-OV20
Firestone safety advertisement, 2000
Box FD-OV20
Ford Introduction Show, 1997
Box FD-OV20
Location shots, 1996 and undated
Box FD-OV20
Logos and lettering designs, 1991 and undated
Box FD-OV20
Logos, Asia Pacific Ford Dealers, undated
Box FD-OV20
Milwaukee FDA graphics, undated
Box FD-OV20
Program designs, JWT/FDA Chairman's Meeting, 1993
Box FD-OV20
Regional Advertising Force--Bob McClowry photograph, undated
Box FD-OV20
Storyboard--California Action Heroes, 1997
Box FD-OV20
Window sticker designs, 2002
Box FD-OV20
Presentation transparencies, circa 1990
Box FD-OV21
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Account Management--Miscellaneous charts, 1990s-2006
Box FD-OV22
Promotional Campaigns--Big Truck Throwdown, 2004
Box FD-OV22
Promotional Campaigns--Blue's Clues, 2001
Box FD-OV22
Promotional Campaigns--Bold Moves, 2006
Box FD-OV22
Promotional Campaigns--Brand Alliance/Sponsorship planning, 2000, 2002
Box FD-OV22
Promotional Campaigns--RAF Canada mailer, 2002
Box FD-OV22
Promotional Campaigns--Toolbox refills, 2000-2001
Box FD-OV22
Cars and Trucks--Explorer, 2002
Box FD-OV22
Folder FD1
Cars and Trucks--Focus, undated
Box FD-OV22
Folder FD2
Cars and Trucks--Miscellaneous, 2000 and undated
Box FD-OV22
Folder FD3
(Includes Batmobile Chassis advertisement.)
Box FD-OV22
Cars and Trucks--Taurus catalog, 2000
Box FD-OV22
Folder FD5
Creative--Promotional Campaigns--Bright Future campaign, undated
Box FD-OV22
Folder FD6-13
Creative--Promotional Campaigns--Ford Country trucks promotion, undated
Box FD-OV22
Folder FD14-15
Creative--Promotional Campaigns--Internet Birthday Card Giveaway, undated
Box FD-OV22
Folder FD16
Creative--Promotional Campaigns--Komen Race for the Cure, 2000
Box FD-OV22
Folder FD17
Creative--Promotional Campaigns--Nascar, 2000 and undated
Box FD-OV22
Folder FD18-19
Creative--Promotional Campaigns--Toys for Tots display and jazz poster, 2000
Box FD-OV22
Folder FD20
Regional FDA--Northwest Ohio, undated
Box FD-OV22
Folder FD21
(Includes large posters rolled into oversize tube.)
Box FD-OV22
Includes VHS, Umatic and Betacam videocassettes, audiocassettes and CD-R's documenting domestic, international, and global advertising campaigns; advertisement compilations; historical advertising; and presentations. Arranged alphabetically by subject area.
[Restrictions on access: Audiovisual materials are closed to patrons until use copies can be made.]
Ad Planner, images and artwork, 2000-2003 and undated. Format: CD-R
(21 discs)
Box FM-AV1
1,2,3 Ford, 2001. TRT: 0:44. Format: VHS-NTSC
Box FM-AV2
Argentina Rally podium shot, 1993. TRT: 5:00. Format: Betacam SP
Box FM-AV2
BE 146 (KA), 1996. TRT: 60:00. Format: VHS-NTSC
Box FM-AV2
BE 146 training version, undated. TRT: 20:00. Format: Umatic
Box FM-AV2
Comerciales, 2001. TRT: 120:00. Format: VHS-NTSC
Box FM-AV2
Comerciales (F100 old, Fiesta, KA, F100 new), undated. TRT: 120:00. Format: VHS-NTSC
Box FM-AV2
Commercials, 2001. TRT: 10:00. Format: Umatic
Box FM-AV2
Commercials, undated. TRT: 10:00. Format: Umatic
Box FM-AV2
Commercials, undated. TRT: 10:00. Format: Umatic
Box FM-AV2
Creative Show, 1998. TRT: 120:00. Format: VHS-NTSC
Box FM-AV2
Escort, Aero Puerto/Desfile, undated. TRT: 5:00. Format: Umatic
Box FM-AV3
Escort, Dentista/Jaimito, undated. TRT: 10:00. Format: Umatic
Box FM-AV3
Escort/KA/Fiesta/F-100, undated. TRT: 120:00. Format: VHS-NTSC
Box FM-AV3
F-100, 25th Anniversary TVC, undated. TRT: 120:00. Format: VHS-NTSC
Box FM-AV3
F-100, Caso F-100, 1999. TRT: 20:00. Format: Umatic
Box FM-AV3
F-100, Hercules/Zamba/50 Years, undated. TRT: 10:00. Format: Umatic
Box FM-AV3
F-100, Hercules ii/Making of/Apertura CQC, undated. TRT: 60:00. Format: Umatic
Box FM-AV3
Falcon/KA, undated. TRT: 20:00. Format: Umatic
Box FM-AV3
Fiesta, Patota/Chocador, undated. TRT: 120:00. Format: VHS-PAL
Box FM-AV3
Focus, 1999. TRT: 20:00. Format: Umatic
Box FM-AV4
Focus, Caballeros, 2001. TRT: 10:00. Format: Umatic
Box FM-AV4
Focus, Horizonte/Expect More, 1993. TRT: 10:00. Format: Umatic
Box FM-AV4
Ford 2001, 2001. TRT: 120:00. Format: VHS-NTSC
Box FM-AV4
Historical reel, 1990-1994. TRT: 10:00. Format: Umatic
Box FM-AV4
KA, Abri tu mente, undated. TRT: 0:45. Format: Umatic
Box FM-AV4
KA, Equipment, undated. TRT: 120:00. Format: VHS-NTSC
Box FM-AV4
KA, Libelula (Dragonfly), 2001. TRT: 120:00. Format: VHS-NTSC
Box FM-AV4
KA, Piano, untitled. TRT: 120:00. Format: VHS-NTSC
Box FM-AV4
KA, Subtitulado, undated. TRT: 10:00. Format: Umatic
Box FM-AV4
KA/Fiesta/Escort/Ranger, undated. TRT: 120:00. Format: VHS-NTSC
Box FM-AV4
Mondeo, Dropping, undated. TRT: 10:00. Format: Umatic
Box FM-AV5
Movil Gap, 1999. TRT: 15:00. Format: Audiocassette
Box FM-AV5
Nueva F-100. Solo Ford podia reinventar la pickup, undated. TRT: 30:00. Format: VHS
Box FM-AV5
Outfitters, 1999. TRT: 30:00. Format: VHS-NTSC
Box FM-AV5
Programas, 1999. TRT: 120:00. Format: VHS-NTSC
Box FM-AV5
Ranger, undated. TRT: 90:00. Format: Betacam SP
Box FM-AV5
Ranger, Power Stroke, 2001. TRT: 120:00. Format: VHS
Box FM-AV5
Various commercials, 2000. TRT: 20:00. Format: Betacam SP
Box FM-AV5
Various commercials, undated. TRT: 120:00. Format: VHS-NTSC
Box FM-AV5
Video Outfitters, 2001. TRT: 120:00. Format: VHS-NTSC
Box FM-AV5
Asia-Pacific compilation reel, 1999-2000. TRT: 10:00. Format: Betacam SP
Box FM-AV5
Built Ford Tough, 2001. TRT: 5:00. Format: VHS-NTSC
Box FM-AV6
Compilation--19TVC's, 1995. TRT: 30:00. Format: VHS
Box FM-AV6
Compilation, 1996. TRT: 9:06. Format: Umatic
Box FM-AV6
Compilation, 1997. TRT: 22:00. Format: Umatic
Box FM-AV6
Compilation, 1997. TRT: 6:00. Format: Umatic
Box FM-AV6
Compilation--4 TVC's, 1998. TRT: 10:00. Format: Umatic
Box FM-AV6
Compilation--10 TVC's (NTSC), 1999. TRT: 10:00. Format: Umatic
Box FM-AV6
Compilation--17 TVC's (NTSC), 2000. TRT: 20:00. Format: Umatic
Box FM-AV6
Compilation--46 TVC's, 2000. TRT: 25:00. Format: Betacam SP
Box FM-AV6
Compilation--49 TVC's, 2000. TRT: 36:00. Format: Betacam SP
Box FM-AV7
Compilation of Motor Vehicle Shots, 1999-2001. TRT: 120:00. Format: VHS-NTSC
Box FM-AV7
Corporate--Live It campaign, 1999. TRT: 5:00. Format: Umatic
Box FM-AV7
Corporate--Live It campaign, 1999. TRT: 20:00. Format: Umatic
Box FM-AV7
Corporate--Live It campaign, undated. TRT: 30:00. Format: VHS-NTSC
Box FM-AV7
Corporate--Live It sendups, undated. TRT: 60:00. Format: VHS-NTSC
Box FM-AV7
Corporate--Totally Full Frontal/Live It sendups, 1999. TRT: 10:00. Format: Umatic
Box FM-AV7
Courier Turbo Diesel, 1999. TRT: 4:31. Format: VHS-NTSC
Box FM-AV7
Courier radio spots, 1999. TRT: 2:00. Format: Audiocassette
Box FM-AV7
Courier Turbo Diesel, 1999. TRT: 3:00. Format: VHS
Box FM-AV7
Explorer, The Chase, 2000. TRT: 0:30. Format: Umatic
Box FM-AV7
FDAF Chairman's quotes, undated. TRT: 5:00. Format: Umatic
Box FM-AV8
FDAF compilation 19 TVC's, 1998. TRT: 30:00. Format: Umatic
Box FM-AV8
Ford in Your Face, 1998. TRT: 5:00. Format: VHS
Box FM-AV8
Historical reel, 1995. TRT: 60:00. Format: Umatic
Box FM-AV8
Just Squeezed, 1995. TRT: 0:30. Format: Umatic
Box FM-AV8
Laser, Streetwise spot, undated. TRT: 1:00. Format: VHS
Box FM-AV8
Primary brand campaign, 2001. TRT: 8:00. Format: VHS-NTSC
Box FM-AV8
TVC's April through June, 1995. TRT: 10:00. Format: Umatic
Box FM-AV8
Various TVS's, 1997. TRT: 55:00. Format: Umatic
Box FM-AV8
Badges (images), 1999-2000 and undated. Format: CD-R
(2 discs)
Box FM-AV9
Big as Life, undated. TRT: 10:00. Format: Umatic
Box FM-AV9
Billboard renders (Taurus, Explorer), 2003. Format: CD-R
Box FM-AV9
Black White and Color, undated. Format: CD
Box FM-AV9
Bold Moves (Mustang), 2006. Format: DVD
(2 copies)
Box FM-AV9
Bold Moves (Mustang) launch, 2006. Format: DVD
Box FM-AV9
Creativo, 1999. Format: ZIP disc
Box FM-AV9
Explorer, Dealer spots, 1998. TRT: 30:00. Format: VHS
Box FM-AV9
Galindo, Hugo, TV spots, undated. TRT: 30:00. Format: VHS
Box FM-AV9
Brand Essence, undated. TRT: 30:00. Format: VHS
Box FM-AV9
ABRADIF--Tier 2/Dealer Tier 3 spots, 2001. TRT: 30:00. Format: VHS
Box FM-AV10
ABRADIF--Top Models/Test Drive Fiesta/Diferencas, 1995. TRT: 1:30. Format: Umatic
Box FM-AV10
Great Sales Ford historical reel, 1994. TRT: 60:00. Format: Umatic
Box FM-AV10
KA, 1997. TRT: 5:00. Format: Umatic
Box FM-AV10
Quinzena Ford/Quinzena Ford I, undated. TRT: 20:00. Format: Umatic
Box FM-AV10
Show de Ofertas, 1995. TRT: 10:00. Format: Umatic
Box FM-AV10
Truck commercials (Ford and competition), 1996-1998. TRT: 20:00. Format: Umatic
Box FM-AV10
UAU=WOW/Let a Ford Surprise You, 2001. TRT: 10:00. Format: Umatic
Box FM-AV10
Brophy, miscellaneous images, undated. Format: CD-R
Box FM-AV10
California Research, 2005. TRT: 30:00. Format: Umatic
Box FM-AV10
Branding Night in Canada/Hockey Night in Canada, 2000. TRT: 10:00. Format: VHS
Box FM-AV11
Compilation reel (Ford, Ford Corporate, Mazda, Jaguar), undated. TRT: 30:00. Format: VHS
Box FM-AV11
Images, 2002 . Format: CD-R
(17 discs)
Box FM-AV11
Images, 2002 and undated. Format: DVD-R
(3 discs)
Box FM-AV11
J. Walter Thompson has been helping Ford Dealers sell more cars and trucks for over 57 years, circa 2002. TRT: 30:00. Format: VHS
(2 tapes)
Box FM-AV11
J. Walter Thompson has been helping sell products in Canada for over 72 years, circa 2002. TRT: 30:00. Format: VHS
(2 tapes)
Box FM-AV11
Pitch materials, 2002 and undated. Format: DVD-R
(7 discs)
Box FM-AV11
Various spots, 1999. TRT: 10:00. Format: VHS
Box FM-AV11
Primary Brand Positioning Campaign, 2000. TRT: 10:00. Format: Betacam SP
Box FM-AV12
Primary Brand Positioning Campaign, 2000. Format: CD
Box FM-AV12
Primary Brand Positioning Campaign, 2000. TRT: 10:00. Format: VHS
Box FM-AV12
Automora Del Pacifico (Reel Ford, Contour, Fiesta, Ranger XLT), 1995. TRT: 10:00. Format: Umatic
Box FM-AV12
Compilation reel, 1995. TRT: 60:00. Format: Umatic
Box FM-AV12
Fiesta, 1995. TRT: 10:00. Format: Umatic
Box FM-AV12
Pacific Automotive, undated. TRT: 5:00. Format: VHS
Box FM-AV12
Programas 14-17, undated. TRT: 10:00. Format: VHS
Box FM-AV12
Shanghai Auto Show, 1996. TRT: 4:22. Format: Betacam SP
Box FM-AV13
Communications Trading Company, Ford KA spot, 1996. TRT: 10:00. Format: Umatic
Box FM-AV13
Compilation reel (Excursion, Lincoln Blackwood, Ford P2000 Hydrogen Fuel Cell, Aston Martin DB7, Historical Jaguar, Mazda Racing), 2000. TRT: 60:00. Format: Umatic
Box FM-AV13
Contour/Mystique spots, undated. TRT: 5:00. Format: VHS
Box FM-AV13
Cosmopolitan and Ford Talk to Women, undated. TRT: 30:00. Format: VHS
Box FM-AV13
Crown Victoria images, 2003. Format: CD-R
Box FM-AV13
Detroit--Dealership sales events advertisements, 1996-2000. TRT: 10:00. Format: VHS
Box FM-AV13
Digital Help, unidentified images, undated. Format: CD-R
Box FM-AV13
Direct Approach Generic, 1992. TRT: 0:30. Format: 1" video
Box FM-AV13
Ben Sulaym racing highlights, 1997-1998. TRT: 120:00. Format: VHS
Box FM-AV14
Crown Victoria, all edits, undated. TRT: 120:00. Format: VHS
Box FM-AV14
Crown Victoria/Grand Marquis/Ranger/Mercury, 1999. TRT: 10:00. Format: VHS
Box FM-AV14
Crown Victoria, Scout spot, 1999. TRT: 30:00. Format: Betacam SP
Box FM-AV14
Crown Victoria, Stays With You/Family Showdown, undated. TRT: 120:00. Format: VHS
Box FM-AV14
Escort (Jordan, Lebanon, Qatar), 1998. TRT: 30:00. Format: Betacam SP
Box FM-AV14
Expedition/Ranger, 1999. TRT: 30:00. Format: Betacam SP
Box FM-AV14
Focus MBS edits, Arabic, undated. TRT: 0:30. Format: VHS
Box FM-AV14
Grand Marquis, Arabic, 1999. TRT: 0:45. Format: Betacam SP
Box FM-AV14
Grand Marquis, Success spot, 1999. TRT: 1:00. Format: VHS
Box FM-AV14
Historical showreel, 1993-1994. TRT: 60:00. Format: Umatic
Box FM-AV14
Mercury Divisional, undated. TRT: 120:00. Format: VHS
Box FM-AV14
Ranger/Crown Victoria/Other, 1995-1999. TRT: 120:00. Format: VHS
Box FM-AV14
Various TVC's, PAL, 1998. TRT: 60:00. Format: VHS-PAL
Box FM-AV14
Various TVC's, PAL, 1998. TRT: 60:00. Format: Betacam SP
Box FM-AV14
Billboard image, 2003. Format: CD-R
Box FM-AV15
Smart Unique Versatile, undated. TRT: 10:00. Format: VHS
Box FM-AV15
Images, 1998 and undated. Format: CD-R
(3 discs
Box FM-AV15
Launch video, 1997. TRT: 10:00. Format: VHS
Box FM-AV15
Excursion images, 1999-2004 and undated. Format: CD-R
(5 discs)
Box FM-AV15
Expedition images, 2000-2003 and undated. Format: CD-R
(10 discs)
Box FM-AV15
4WD Training Video, Jim Murcott, undated. TRT: 30:00. Format: VHS
Box FM-AV16
Images, 1999-2002. Format: CD-R
(4 discs)
Box FM-AV16
Fiesta--Cuna spot, undated. TRT: 10:00. Format: Betacam SP
Box FM-AV16
FCN News--Ford Focus, 1999. TRT: 9:07. Format: Betacam SP
Box FM-AV16
Images, 1999-2000 and undated. Format: CD-R
(8 discs)
Box FM-AV16
Moose/Baseball/Dude/I Like You spots, undated. TRT: 10:00. Format: Umatic
Box FM-AV16
Moose/Baseball/Dude/I Like You spots, undated. TRT: 10:00. Format: VHS-NTSC
Box FM-AV16
Focus/Taurus spots, 2000. TRT: 10:00. Format: VHS
Box FM-AV16
Female advocacy, undated. TRT: 100:00. Format: VHS
Box FM-AV17
Germany, 1998. TRT: 32:00. Format: VHS-NTSC
(2 tapes)
Box FM-AV17
New Jersey, female Ford customers, 5:30 group, 1998 Aug. 26. TRT: 120:00. Format: VHS
Box FM-AV17
New Jersey, female Ford customers, 7:30 group, 1998 Aug. 26. TRT: 120:00. Format: VHS
Box FM-AV17
New Jersey, female competitor exp., 1998 Aug. 27. TRT: 120:00. Format: VHS
(2 tapes)
Box FM-AV17
New Jersey, In Home, 1998 Aug. 28. TRT: 120:00. Format: VHS
Box FM-AV17
New Jersey, In Home, tape 1, 1998 Aug. 28. TRT: 120:00. Format: HI-8
Box FM-AV17
New Jersey, In Home, tape 2, 1998 Aug. 28. TRT: 120:00. Format: HI-8
Box FM-AV17
New Jersey, male Ford/competitors, 1998 Aug. 27. TRT: 120:00. Format: VHS
(2 tapes)
Box FM-AV17
Ford Around the World, 1997. TRT: 13:00. Format: VHS
Box FM-AV18
Ford Dealer Advertising Planner, 2000. Format: CD
(Disc 3: SUVs is missing)
Box FM-AV18
Ford Export Sales, Summer Sales Drive, 1993. TRT: 0:35. Format: 1" video
Box FM-AV18
Ford history tape, undated. TRT: 11:47. Format: Umatic
Box FM-AV18
Ford Motor Company 1957-1962 (selections for JWT Melbourne), 1990. TRT: 30:00. Format: Umatic
Box FM-AV18
Ford multinational reel with Have You Driven a Ford Lately? ending, undated. TRT: 60:00. Format: Umatic
Box FM-AV18
Ford Racing Interactive Advertising Planner, 1998. Format: CD
(3 copies)
Box FM-AV18
Ford Research--Avid-Out, 1998. TRT: 32:00. Format: Betacam SP
Box FM-AV18
6 episodes, undated. TRT: 10:00. Format: Umatic
Box FM-AV19
Ambassador 12x60, undated. TRT: 30:00. Format: VHS-NTSC
(2 copies)
Box FM-AV19
Autoworld and Ford Today, undated. TRT: 30:00. Format: VHS
Box FM-AV19
Compilation reel, 1996. TRT: 60:00. Format: Umatic
Box FM-AV19
Compilation reel (continued), tape 3, 1996. TRT: 60:00. Format: Umatic
Box FM-AV19
Compilation tape, NTSC, 1997. TRT: 30:00. Format: Umatic
Box FM-AV19
Compilation tape, 1997-1998. TRT: 20:00. Format: VHS
Box FM-AV19
Compile, 1994. TRT: 14:00. Format: VHS
Box FM-AV19
Compile tape no. 1, undated. TRT: 120:00. Format: VHS-NTSC
Box FM-AV19
Compile tape no. 2, undated. TRT: 120:00. Format: VHS-NTSC
Box FM-AV19
Cooper, Bryan presentation, 1995. TRT: 10:00. Format: Betacam SP
Box FM-AV19
Cycle 12, undated. TRT: 15:00. Format: VHS
Box FM-AV20
Environmental-themed episodes, undated. TRT: 10:00. Format: VHS
Box FM-AV20
Environmental themes (Australia, Chile, Taiwan), 1997. TRT: 60:00. Format: Umatic
Box FM-AV20
Environmental themes (Australia, Chile, Taiwan), 1997. TRT: 60:00. Format: VHS
Box FM-AV20
Episodes 1-8, undated,. TRT: 150:00. Format: VHS
Box FM-AV20
Episodes 1-12, undated. TRT: 60:00. Format: VHS
Box FM-AV20
Episodes 12-13, undated. TRT: 30:00. Format: VHS-PAL
Box FM-AV20
Ford Today, undated. TRT: 20:00. Format: VHS-PAL
Box FM-AV20
Ford Today, A World Class Communications Concept…, undated. TRT: 20:00. Format: VHS-NTSC
(2 copies)
Box FM-AV20
Ford Today, NTSC format, undated. TRT: 10:00. Format: Betacam SP
Box FM-AV20
Ford Today virtual studio samples, 1999. TRT: 1:30. Format: VHS
Box FM-AV20
Hold reels 1-2, 1994. TRT: 120:00. Format: VHS
Box FM-AV20
Hold tape no. 1, undated. TRT: 60:00. Format: VHS-NTSC
Box FM-AV20
Hold tape no. 2, undated. TRT: 60:00. Format: VHS-NTSC
Box FM-AV20
International commercials, 1997. TRT: 30:00. Format: Umatic
Box FM-AV21
International compilation, undated. TRT: 30:00. Format: VHS
Box FM-AV21
International, Safety, undated. TRT: 5:00. Format: VHS
Box FM-AV21
Making Off/Episode 9, undated. TRT: 10:00. Format: Umatic
Box FM-AV21
Making of Ford Today, long version, undated. TRT: 20:00. Format: VHS
Box FM-AV21
Making of Ford Today, short version, undated. TRT: 30:00. Format: VHS
Box FM-AV21
Making of Ford Today, short version dub, undated. TRT: 30:00. Format: Umatic
Box FM-AV21
Media television, Ford Worldwide Spot, 1999. TRT: 10:00. Format: Betacam SP
Box FM-AV21
Montage compilation, NTSC format, undated. TRT: 25:40. Format: Umatic
Box FM-AV21
Montage compilation, NTSC format, undated. TRT: 30:00. Format: Umatic
Box FM-AV21
WDMO master reel, undated. TRT: 60:00. Format: Umatic
Box FM-AV21
34 micros emitados, undated. TRT: 60:00. Format: Betacam SP
Box FM-AV22
Aqui hay muy buenas noticias para usted, undated. TRT: 30:00. Format: VHS
Box FM-AV22
Peru y Chile, undated. TRT: 00:30. Format: VHS
Box FM-AV22
Ranger/ABS/Formula 1/Air Bag, undated. TRT: 30:00. Format: VHS
Box FM-AV22
Rough cute, undated. TRT: 120:00. Format: VHS
Box FM-AV22
12 Episodes, 1997. TRT: 120:00. Format: VHS
Box FM-AV22
Asian Regionals, 1995. TRT: 20:00. Format: Umatic
Box FM-AV22
Ford Today, undated. TRT: 30:00. Format: Umatic
Box FM-AV22
Pan Asian rough cuts, 1995. TRT: 30:00. Format: VHS
Box FM-AV22
14 commercials, 1996. TRT: 15:00. Format: Umatic
Box FM-AV23
22 Episodes, 1992. TRT: 30:00. Format: Umatic
Box FM-AV23
500th Episode celebration, 1997. TRT: 24:45. Format: Betacam SP
Box FM-AV23
All videos for 1996-1997. TRT: 15:00. Format: Betacam SP
Box FM-AV23
Animated Opener, 1998. TRT: 32:30. Format: Betacam SP
Box FM-AV23
Compilation reel, 1997. TRT: 20:15. Format: VHS-PAL
Box FM-AV23
Compilation reel, 1997. TRT: 23:00. Format: VHS
Box FM-AV23
Compile, Don Topping, 1993. TRT: 12:00. Format: Umatic
Box FM-AV23
Cooper, Bryan, International reel, 1994. TRT: 20:00. Format: VHS
Box FM-AV24
Episodes 1-104, 1993. TRT: 108:00. Format: VHS
Box FM-AV24
Episodes 30-42, 1997. TRT: 13:00. Format: VHS-NTSC
Box FM-AV24
Ford Today, 1997. TRT: 30:00. Format: VHS
(2 copies)
Box FM-AV24
Introducing the New 1997 Series, 1997. TRT: 2:00. Format: VHS
Box FM-AV24
Making of Ford Today, undated. TRT: 30:00. Format: Umatic
Box FM-AV24
Making of Ford Today, undated. TRT: 30:00. Format: VHS
Box FM-AV24
Making of Ford Today (Master), undated. TRT: 30:00. Format: Umatic
Box FM-AV24
Nasser, Jac, address on 500th episode, 1997. TRT: 30:00. Format: Betacam SP
Box FM-AV24
Today Show interview, 1998. TRT: 5:00. Format: VHS
Box FM-AV24
TVC compile, tape 1, undated. TRT: 34:00. Format: Betacam SP
Box FM-AV24
TVC compile, tape 2, undated. TRT: 12:00. Format: Betacam SP
Box FM-AV24
Growing Up in Style, undated. TRT: 30:00. Format: VHS
Box FM-AV25
Episodes, undated. TRT: 30:00. Format: Umatic
Box FM-AV25
Episodes 1-5, 1998. TRT: 10:00. Format: Umatic
Box FM-AV25
Episode 9, undated. TRT: 20:00. Format: Betacam SP
Box FM-AV25
Episode 12, undated. TRT: 3:00. Format: VHS
Box FM-AV25
Compilation (includes Asia, Russia, Middle East), 1998. TRT: 60:00. Format: VHS
Box FM-AV25
Images, with and without Ford Today logo, undated. Format: ZIP disc
Box FM-AV25
Llaves Inteligente/Camiones/Repuestos Originales, undated. TRT: 5:00. Format: VHS
Box FM-AV25
Micro Aire/Smog Eating Radiator, 1997. TRT: 10:00. Format: Umatic
Box FM-AV25
New Fiesta/Smog Eating Radiator, undated. TRT: 10:00. Format: VHS
Box FM-AV25
Piloto, 1998. TRT: 5:00. Format: VHS
Box FM-AV25
Present Ford (1), 1998. TRT: 5:00. Format: VHS
Box FM-AV25
Present Ford (2), 1998. TRT: 60:00. Format: Betacam SP
Box FM-AV25
Ranger, 1998. TRT: 5:00. Format: VHS
Box FM-AV25
Cycle, Episodes 1-13, undated. TRT: 30:00. Format: VHS
Box FM-AV26
Cycle 2, 1-13, undated. TRT: 30:00. Format: VHS-PAL
Box FM-AV26
Cycle 2, 1-13, undated. TRT: 30:00. Format: VHS
Box FM-AV26
Ford Today launch, undated. TRT: 1:00. Format: VHS-NTSC
Box FM-AV26
Episodes 1-6, undated. TRT: 30:00. Format: VHS-NTSC
Box FM-AV26
Episodes 1-9, 1997-1998. TRT: 30:00. Format: VHS
Box FM-AV26
Episode 3, undated. TRT: 120:00. Format: VHS
Box FM-AV26
Ford Danes, undated. TRT: 30:00. Format: VHS
Box FM-AV26
TVC's, undated. TRT: 30:00. Format: VHS
Box FM-AV26
Central Inserts, 1995. TRT: 30:00. Format: Umatic
Box FM-AV27
Compilation, tape 1, 1994. TRT: 160:00. Format: VHS
(2 copies)
Box FM-AV27
Compilation, tape 2, 1994. TRT: 160:00. Format: VHS
(2 copies)
Box FM-AV27
Dealer Syndication Leadership in Design, undated. TRT: 15:00. Format: VHS
Box FM-AV27
Making Ford Today Successful, undated. TRT: 15:00. Format: VHS-NTSC
Box FM-AV27
Market compilation, 1995. TRT: 30:00. Format: Umatic
Box FM-AV27
Market compilation, 1995. TRT: 140:00. Format: VHS
Box FM-AV27
Programme selection, 1995. TRT: 30:00. Format: Umatic
Box FM-AV27
Episodes, 1996-1997. TRT: 60:00. Format: VHS
Box FM-AV27
Episodes, NTSC duplicate, 1996-1997. TRT: 60:00. Format: VHS-NTSC
Box FM-AV27
17 TV spots, 1997-1998. TRT: 30:00. Format: VHS
Box FM-AV28
Episodes 1-5, undated. TRT: 30:00. Format: VHS-NTSC
Box FM-AV28
Episodes 1-6, undated. TRT: 30:00. Format: VHS-NTSC
Box FM-AV28
Ford Today, 1998. TRT: 5:00. Format: VHS
Box FM-AV28
Ford Today, undated. TRT: 130:00. Format: VHS-NTSC
Box FM-AV28
Untitled, undated. TRT: 30:00. Format: VHS
Box FM-AV28
World of Ford, undated. TRT: 20:00. Format: Betacam SP
Box FM-AV28
World of Ford, episodes 1-6, 1997. TRT: 30:00. Format: VHS
Box FM-AV28
World of Ford, episodes 7-11, undated. TRT: 30:00. Format: VHS-PAL
Box FM-AV28
Venta Interactiva, undated. TRT: 10:00. Format: Umatic
Box FM-AV28
Camiones Peru, undated. TRT: 60:00. Format: VHS
Box FM-AV28
Motor Show, undated. TRT: 60:00. Format: VHS
Box FM-AV28
Show reel (includes Puerto Rico, Russia, Turkey), undated. TRT: 10:00. Format: Umatic
Box FM-AV28
22 TV spots, 1996-1998. TRT: 30:00. Format: VHS
Box FM-AV29
Clean Air/Reintroducing Ford Today/Authorized Dealer, 1997. TRT: 3:00. Format: VHS
Box FM-AV29
Episodes 1-3, 1997. TRT: 3:00. Format: VHS
Box FM-AV29
Episodes 1-4, undated. TRT: 30:00. Format: VHS
Box FM-AV29
Episodes 1-9, 12, 1997. TRT: 10:30. Format: Betacam SP
Box FM-AV29
Episodes 1-9, 12, 1997. TRT: 10:30. Format: VHS
Box FM-AV29
Episodes 1-9, 12, conversion from PAL to NTSC, undated. TRT: 10:30. Format: Betacam SP
Box FM-AV29
Episodes 1-12, 1996-1997. TRT: 30:00. Format: Umatic
Box FM-AV29
Episodes 2-4, 1997. TRT: 30:00. Format: VHS
Box FM-AV29
Episodes 3-4, undated. TRT: 4:00. Format: VHS
Box FM-AV29
Episodes 5-6, undated. TRT: 30:00. Format: VHS
Box FM-AV29
Episodes 8-10, undated. TRT: 30:00. Format: VHS
Box FM-AV30
Episode 9, undated. TRT: 5:00. Format: Betacam SP
Box FM-AV30
Episode 9, undated. TRT: 5:00. Format: Umatic
Box FM-AV30
Episodes 10-12, undated. TRT: 30:00. Format: Umatic
Box FM-AV30
Episodes 10-12, undated. TRT: 60:00. Format: VHS
Box FM-AV30
Ford for Russia/Introducing Ford Escort, 1996. TRT: 2:00. Format: VHS
Box FM-AV30
Ford for Russia/Introducing Ford Escort, 1996. TRT: 2:00. Format: Umatic
Box FM-AV30
Ford Today, undated. TRT: 30:00. Format: VHS-NTSC
Box FM-AV30
Ford Today (new music), 1996. TRT: 10:00. Format: Umatic
Box FM-AV30
Making Off/Presenters, 1996. TRT: 3:00. Format: VHS
Box FM-AV30
Moscow Motor Show/About Ford Today, 1996. TRT: 3:00. Format: VHS
Box FM-AV30
Untitled, undated. TRT: 5:00. Format: VHS
Box FM-AV30
Cycle 1, undated. TRT: 30:00. Format: VHS
Box FM-AV31
Cycles 1-2, undated. TRT: 60:00. Format: VHS
Box FM-AV31
Cycle 2, 1-13, undated. TRT: 30:00. Format: Umatic
(2 tapes)
Box FM-AV31
Episodes 1-8, undated. TRT: 30:00. Format: Umatic
Box FM-AV31
Episodes 12-13, undated. TRT: 10:00. Format: Umatic
Box FM-AV31
Episodes 12-13, undated. TRT: 10:00. Format: VHS
Box FM-AV31
Samples (includes Russia, Israel, Egypt),. TRT: 60:00. Format: Umatic
Box FM-AV31
Danes, 1999. TRT: 30:00. Format: VHS
Box FM-AV32
Danes A-D (revised), 1999. TRT: 30:00. Format: VHS
Box FM-AV32
Ford Today, 1998. TRT: 30:00. Format: VHS
Box FM-AV32
Ford Today, 1999. TRT: 30:00. Format: VHS
Box FM-AV32
Ford Today, undated. TRT: 30:00. Format: VHS
Box FM-AV32
Ford Today, undated. TRT: 30:00. Format: VHS
Box FM-AV32
New Edge Design/Focus/Driving Dynamics, 1999. TRT: 5:00. Format: VHS
Box FM-AV32
Pilot I, 1998. TRT: 5:00. Format: VHS
Box FM-AV32
Programs A,B,C,D (revised), undated. TRT: 5:00. Format: VHS
Box FM-AV32
Programs A-G, 1998. TRT: 15:00. Format: VHS
Box FM-AV32
Programs A-G, 1998. TRT: 30:00. Format: Betacam SP
Box FM-AV32
Slovenia and Egypt, 1998. TRT: 30:00. Format: VHS
Box FM-AV32
Ford Today, undated. TRT: 10:00. Format: Umatic
Box FM-AV33
Global Episodes, 1998. TRT: 30:00. Format: Umatic
Box FM-AV33
Detroit compilation,. TRT: 60:00. Format: VHS-PAL
Box FM-AV33
Ford Today and competitive reel, undated. TRT: 30:00. Format: VHS-PAL
Box FM-AV33
Ford Today and Ford World Reports, undated. TRT: 30:00. Format: VHS
Box FM-AV33
Ford Today, last 20 episodes, undated. TRT: 60:00. Format: VHS
Box FM-AV33
Ford World Report, last 20 episodes, undated. TRT: 60:00. Format: VHS
Box FM-AV33
Ford World Report, last 20 episodes, undated. TRT: 60:00. Format: VHS-NTSC
Box FM-AV33
Making of Ford Escort, undated. TRT: 10:00. Format: VHS-PAL
Box FM-AV33
Zetec Formula One/Escort/Motorsports/Falcon, 1996. TRT: 60:00. Format: VHS
Box FM-AV33
5 Different Ways, undated. TRT: 5:00. Format: VHS
Box FM-AV34
Environmental episodes, 1997. TRT: 10:00. Format: Betacam SP
Box FM-AV34
Ford Today, undated. TRT: 60:00. Format: Umatic
Box FM-AV34
Ford Today, undated. TRT: 15:00. Format: VHS
(2 tapes)
Box FM-AV34
Showreel, 1995. TRT: 5:00. Format: VHS
Box FM-AV34
Ford Today, 1995. TRT: 30:00. Format: Umatic
Box FM-AV34
Ford Facts, Ford Transit, 1999. TRT: 15:00. Format: VHS
Box FM-AV34
Ford Today, undated. TRT: 30:00. Format: VHS
Box FM-AV34
Introduction of Ford Today in Turkey, undated. TRT: 5:00. Format: VHS
Box FM-AV34
Video Clip and J. Nasser, 1999. TRT: 3:00. Format: VHS-PAL
Box FM-AV34
Cycle 1-2, 26 episodes, undated. TRT: 60:00. Format: VHS
Box FM-AV35
Dealer Syndication news items, circa 1998. TRT: 12:00. Format: VHS-NTSC
Box FM-AV35
FCN News--Ford Focus, 1999. TRT: 30:00. Format: Umatic
Box FM-AV35
Focus on Ford commercials, undated. TRT: 10:00. Format: Umatic
Box FM-AV35
Pilots, 1997. TRT: 5:00. Format: VHS
Box FM-AV35
Uden Associates Ltd., undated. TRT: 30:00. Format: Betacam SP
Box FM-AV35
Uden Associates Ltd., undated. TRT: 30:00. Format: Umatic
Box FM-AV35
Uden associates Ltd., dealer syndication, undated. TRT: 10:00. Format: VHS-NTSC
Box FM-AV35
Uden Associates Ltd., dealer syndication, captioned master, 1998. TRT: 12:00. Format: VHS-NTSC
Box FM-AV35
Uden middles, cycles 7-12, undated. TRT: 60:00. Format: Umatic
Box FM-AV35
Uden selected footage, 1996. TRT: 30:00. Format: VHS-NTSC
Box FM-AV35
Part 1, undated. TRT:. Format: Umatic
Box FM-AV35
Part 2, undated. TRT:. Format: Umatic
Box FM-AV36
Presentation master, 1994. TRT:. Format: Umatic
Box FM-AV36
Safety and environmental footage, undated. TRT:. Format: Umatic
Box FM-AV36
Actualidad Ford, tape 1, 1996. TRT: 10:00. Format: Umatic
Box FM-AV36
Actualidad Ford, tape 2, 1996. TRT: 10:00. Format: Umatic
Box FM-AV36
Ford Today, 1997. TRT: 10:00. Format: Umatic
Box FM-AV36
Introduction with Bryan Cooper, undated. TRT: 10:00. Format: Umatic
Box FM-AV36
Venezuela reel, undated. TRT: 10:00. Format: Umatic
Box FM-AV36
Forgotten Harvest auction paddle, undated. Format: CD-R
Box FM-AV37
Forgotten Harvest program, undated. Format: CD-R
Box FM-AV37
Freestar billboard renders, 2003. Format: CD-R
Box FM-AV37
Catalog, 1999. Format: CD-R
Box FM-AV37
F-150 Animatics, 2005. Format: DVD
Box FM-AV37
F-150 Choice Sales Event, 2004. Format: CD-R
Box FM-AV37
F-150 images, 2004 and undated. Format: CD-R
(2 discs)
Box FM-AV37
F-150 Lariat, billboard renders, 2003. Format: CD-R
Box FM-AV37
F-150 Super Crew, NASCAR graphics, undated. Format: CD-R
Box FM-AV37
F-250, F-350 images, 1999. Format: CD-R
Box FM-AV37
F-250 Super Duty images, undated. Format: CD-R
Box FM-AV37
F-350 Special Off-Road Package, undated. Format: DVD
Box FM-AV37
F-550, F-650 images, 1999. Format: CD-R
(3 discs)
Box FM-AV37
F-650, F-750 images, 2003. Format: CD-R
Box FM-AV37
FX4 Super Crew, undated. Format: CD-R
Box FM-AV37
A-Klasse (Mercedes Benz spots), 1999. TRT: 20:00. Format: Umatic
Box FM-AV38
Berlin Aurora, Part 1 and 2, undated. TRT: 60:00. Format: VHS
Box FM-AV38
Geneva 2002 (media.ford.com), 2002. Format: DVD
Box FM-AV38
Charlotte Church, undated. TRT: 10:00. Format: Umatic
Box FM-AV38
Charlotte Church, 1999. TRT: 51:00. Format: CD
Box FM-AV38
Charlotte Church interview, undated. TRT: 10:00. Format: VHS
Box FM-AV38
Charlotte Church, Voice of an Angel, 1998. TRT: 51:00. Format: CD
Box FM-AV38
Global Anthem audio, undated. TRT: 6:30. Format: CD
(3 copies)
Box FM-AV38
Global Anthem video, undated. TRT: 6:30. Format: Umatic
Box FM-AV38
Global Anthem video, undated. TRT: 6:30. Format: Umatic
Box FM-AV38
Global Anthem video, undated. TRT: 3:00. Format: VHS
(2 copies)
Box FM-AV39
Graphix Park, Time to Say Hello, undated. TRT: 5:00. Format: JAZ disc
Box FM-AV39
Revised Trustmark, 2000. TRT: 2:00. Format: Umatic
Box FM-AV39
Trustmark, 1999. TRT: 2:00. Format: Umatic
Box FM-AV39
Trustmark, dub of master, 2000. TRT: 6:30. Format: VHS
Box FM-AV39
Yessian Music--Just Wave Hello, 1999. TRT: 6:30. Format: Audiocassette
Box FM-AV39
Yessian Music--Just Wave Hello, 1999. TRT: 6:30. Format: CD
Box FM-AV39
Yessian Music--Just Wave Hello, 1999. TRT: 6:30. Format: DAT
(2 copies)
Box FM-AV39
Global Brand, undated. TRT: 60:00. Format: VHS
Box FM-AV39
Argentina, 2001. TRT: 60:00. Format: Betacam SP
Box FM-AV39
Argentina, Ford Focus, 2001. TRT: 10:00. Format: Umatic
Box FM-AV39
Australia, Focus, Focus on Freud animatic, 2001. TRT: 0:30. Format: Umatic
Box FM-AV39
Brazil, I Am The GBU, 1998. TRT: 10:00. Format: Umatic
Box FM-AV40
Brazil, I Am The GBU, 1999. TRT: 10:00. Format: Umatic
Box FM-AV40
Brazil, dub, 1999. TRT: 10:00. Format: VHS
Box FM-AV40
Brazil, 2001. TRT: 60:00. Format: Betacam SP
Box FM-AV40
Conference reel, part 1, 1997. TRT: 120:00. Format: VHS
Box FM-AV40
Conference reel, part 2, 1997. TRT: 120:00. Format: VHS
Box FM-AV40
Conference reel, master, part 1, 1997. TRT: 120:00. Format: VHS
Box FM-AV40
Conference reel, master, part 2, 1997. TRT: 120:00. Format: VHS
Box FM-AV40
FDAF--Moving the Metal, David Glick, John Kmiecik, 2001. TRT: 60:00. Format: Betacam SP
Box FM-AV40
FDAF--You've Got Mail, 1999. TRT: 10:30. Format: VHS
Box FM-AV41
Humor reel, undated. TRT: 10:00. Format: Umatic
Box FM-AV41
Hutchison, Steve, Sports reel, 1997. TRT: 10:00. Format: VHS
Box FM-AV41
Incidental footage--between presentations, 1997. TRT: 10:00. Format: VHS
Box FM-AV41
India, UK, Taiwan presentations, 2001. TRT: 90:00. Format: Betacam SP
Box FM-AV41
Introduction, 1997. TRT: 10:00. Format: VHS
Box FM-AV41
Introduction (Back up only), 2001. TRT: 10:00. Format: Umatic
Box FM-AV41
Introduction (Chophouse), 2001. TRT: 10:00. Format: Betacam SP
Box FM-AV41
JWT Madras (Hindustan Thompson), Ford Escort, 1997. TRT: 5:00. Format: Umatic
Box FM-AV41
JWT Madras (Hindustan Thompson), Ford Ikon, 1999. TRT: 5:00. Format: Umatic
Box FM-AV41
Look Again spots, undated. TRT: 10:00. Format: Umatic
Box FM-AV41
MotorEyes, 1999. TRT: 60:00. Format: VHS
(2 copies)
Box FM-AV42
MotorEyes compilation, 1999. TRT: 60:00. Format: VHS
Box FM-AV42
MotorEyes, master, part 1, 1999. TRT: 60:00. Format: Umatic
Box FM-AV42
MotorEyes, master, part 2, 1999. TRT: 60:00. Format: Umatic
Box FM-AV42
Motorsports--Ode to Joy, 1997. TRT: 10:00. Format: VHS
Box FM-AV42
No Focus, Jac Nasser and Peggy Moylan, 2001. TRT: 10:00. Format: VHS
Box FM-AV42
Regional Advertising Force, Desire Before Discount, 2001. TRT: 30:00. Format: Betacam SP
Box FM-AV42
Road Warriors, Terminology, 2001. TRT: 2:00. Format: VHS
Box FM-AV42
Schroer, Jim, presentation, 1997. TRT: 60:00. Format: VHS-PAL
Box FM-AV42
South Africa, Taiwan, Philippines, 2001. TRT: 60:00. Format: Betacam SP
Box FM-AV42
Sports reel, 1997. TRT: 15:00. Format: VHS
Box FM-AV42
Taiwan, Liata--Four Weddings and a Funeral, 1999. TRT: 20:00. Format: Umatic
Box FM-AV42
Tuesday AM session, 2001. TRT: 60:00. Format: Betacam SP
Box FM-AV43
Venezuela, Andean spot, 1999. TRT: 2:00. Format: VHS
Box FM-AV43
Venezuela, Colombia, 1999. TRT: 30:00. Format: VHS
Box FM-AV43
Venezuela, Mexico, Germany, 2001. TRT: 45:00. Format: Betacam SP
Box FM-AV43
Youth Presentation, You Can Make It Happen, 1996. TRT: 10:00. Format: Umatic
Box FM-AV43
Goodbye, Hello, (English), undated. TRT: 3:00. Format: CD
Box FM-AV43
Granada/T-Bird/Fairmont/Escort, 1976-1982. TRT: 10:00. Format: Umatic
Box FM-AV43
Great Car Launch, tape 1, 1998. TRT: 8:30. Format: VHS
Box FM-AV43
Great Car Launch, tape 2, 1998. TRT: 8:30. Format: VHS
Box FM-AV43
Great Jones Productions, Ford 2010, 1998. TRT: 7:57. Format: VHS
Box FM-AV43
Harley Edition (F-Series) images, undated. Format: CD-R
Box FM-AV44
Haz lo que quieras...es tu Fiesta, undated. TRT: 30:00. Format: VHS
Box FM-AV44
Homer Simpson Builds a Car, undated. TRT: 30:00. Format: Umatic
Box FM-AV44
Ideas on Wheels, undated. TRT: 0:30. Format: 16 mm
Box FM-AV44
Arabic--Master, 1993. TRT: 0:30. Format: 1" video
Box FM-AV44
Arabic--Protection master, 1003. TRT: 0:30. Format: 1" video
Box FM-AV44
Mustang--Master, 1994. TRT: 0:30. Format: 1" video
Box FM-AV44
Mustang--Protection master, 1994. TRT: 0:30. Format: 1" video
Box FM-AV44
Mustang Ver--Master, 1993. TRT: 0:30. Format: 1" video
Box FM-AV44
Mustang Ver--Protection master, 1993. TRT: 0:30. Format: 1" video
Box FM-AV44
Ikon, A Car Driven by TTB, 2001. TRT: 5:00. Format: VHS
Box FM-AV44
In Search of 200 MPH, 1987. TRT: 20:50. Format: 1" video
Box FM-AV45
Compilation reel, 1993. TRT: 10:00. Format: Umatic
Box FM-AV46
Compilation reel, 1994 first quarter. TRT: 30:00. Format: Umatic
Box FM-AV46
Compilation reel, 1994 second quarter. TRT: 30:00. Format: Umatic
Box FM-AV46
Compilation reel, 1994 third quarter. TRT: 10:00. Format: Umatic
Box FM-AV46
Compilation reel, 1994 fourth quarter. TRT: 10:00. Format: Umatic
Box FM-AV46
Compilation reel, 1995 first quarter. TRT: 10:00. Format: Umatic
Box FM-AV46
Compilation reel, 1995 second quarter. TRT: 10:00. Format: Umatic
Box FM-AV47
Compilation reel, 1995 third and fourth quarters. TRT: 60:00. Format: Umatic
Box FM-AV47
Compilation reel, tape 1, 1996 Jan.-June. TRT: 60:00. Format: Umatic
Box FM-AV47
Compilation reel, tape 2, 1996 Jan.-June. TRT: 30:00. Format: Umatic
Box FM-AV47
Compilation reel, 1996 fourth quarter. TRT: 30:00. Format: VHS
Box FM-AV47
Compilation reel, 1997. TRT: 14:00. Format: Umatic
Box FM-AV47
Compilation reel, 1998 Jan. -June. TRT: 60:00. Format: Betacam SP
Box FM-AV47
Compilation reel, 2001. TRT: 15:00. Format: Umatic
Box FM-AV47
Compilation reel, 2001 Aug.. TRT: 3:00. Format: VHS
Box FM-AV48
Compilation reel, undated. TRT: 6:00. Format: Betacam SP
Box FM-AV48
Creative reel: Russia, Chile, Gulf Coast Countries, 1997. TRT: 10:00. Format: Umatic
Box FM-AV48
Creative reel conversion, Middle East and Venezuela, 1998. TRT: 17:00. Format: Umatic
Box FM-AV48
Jan.-June TV spots, part I, 1998. TRT: 30:00. Format: Umatic
Box FM-AV48
Jan.-June TV spots, part II, 1998. TRT: 28:00. Format: Umatic
Box FM-AV48
Launch spots, 1997. TRT: 14:00. Format: Umatic
Box FM-AV48
Select reel, 1996. TRT: 17:00. Format: Umatic
Box FM-AV48
Select reel, version 2, 1996. TRT: 12:00. Format: Umatic
Box FM-AV48
1996 Model TV commercial in Japan, 1995. TRT: 6:00. Format: Umatic
Box FM-AV49
1996 Model TV commercial reel, tape 1, 1995. TRT: 10:00. Format: Umatic
Box FM-AV49
1996 Model TV commercial reel, tape 2, 1995. TRT: 6:00. Format: Umatic
Box FM-AV49
Focus 1.6/2.0, Outfitters, Escape, undated. TRT: 3:00. Format: VHS
Box FM-AV49
Focus, Outfitters, Escape (Chophouse), 2000. TRT: 3:00. Format: VHS
Box FM-AV49
Ford USA Brand video (Japanese narration), undated. TRT: 4:00. Format: VHS
Box FM-AV49
Ford of Japan presentation, rough cut, 1995. TRT: 2:00. Format: VHS
Box FM-AV49
Galaxy TVCF, undated. TRT: 2:00. Format: VHS
Box FM-AV49
Historical reel, 1990-1995. TRT: 7:00. Format: Umatic
Box FM-AV49
New Explorer TV CF, 1995. TRT: 2:00. Format: Umatic
Box FM-AV49
Quarterly reel, 1996. TRT: 5:00. Format: Umatic
Box FM-AV49
RHD Taurus TVC reel, 1996. TRT: 5:00. Format: Umatic
Box FM-AV50
Taurus promtional, client approved version, 1996. TRT: 2:00. Format: VHS
Box FM-AV50
Taurus promotional, rough cut, 1996. TRT: 2:00. Format: VHS
Box FM-AV50
Telstar wagon, 1997. TRT: 2:00. Format: VHS
Box FM-AV50
Terminator II, undated. TRT: 15:00. Format: VHS
Box FM-AV50
TV Commercial reel, 1995. TRT: 15:00. Format: Umatic
Box FM-AV50
TV Commercial reel, 1996. TRT: 8:00. Format: Umatic
Box FM-AV50
Taurus (performance, safety), Mystique, 1998. TRT: 3:00. Format: VHS
Box FM-AV50
Taurus TVC, 1997. TRT: 4:00. Format: VHS
Box FM-AV50
Latin American compilation, 1998. TRT: 15:00. Format: VHS
Box FM-AV50
Latin American reel, 1998-1999. TRT: 30:00. Format: VHS
Box FM-AV50
Lincoln Ad Planner, 2001. Format: CD-R
Box FM-AV50
Lincoln-Mercury Running Footage, 1996. Format: CD-R
Box FM-AV50
Main Street Multimedia, Can You Dig It?, 1997. Format: CD-R
Box FM-AV50
Majors, Jeson, New Man From Thunder Road (Bill Elliott), 1988. TRT: 23:40. Format: 1" video
Box FM-AV51
Animal Farm 3/2/1, 1999. TRT: 6:00. Format: Umatic
Box FM-AV52
Assorted TVC's in English and Malay, tape 1, 2000. TRT: 10:00. Format: VHS
Box FM-AV52
Assorted TVC's in English and Malay, tape 2, 2000. TRT: 10:00. Format: VHS
Box FM-AV52
Competitive reel, 2000. TRT: 6:00. Format: VHS
Box FM-AV52
Ranger, Make Your Own Road, 2000. TRT: 1:00. Format: VHS
Box FM-AV52
Ranger, Ranger World and Make Your Own Road, 2000. TRT: 3:00. Format: VHS
Box FM-AV52
Mambo Clearance music splits, 2001. TRT: 6:00. Format: Audiocassette
Box FM-AV52
Mike Matheson, talks at the speed of sound, voiceover demo, undated. TRT: 15:00. Format: CD
Box FM-AV52
Maverick YUP, circa 1970. TRT: 1:00. Format: 16 mm
Box FM-AV52
McGarvey, Tim, demo, undated. Format: CD-R
Box FM-AV52
Mercury Ad Planner, 2001. Format: CD-R
Box FM-AV52
12 TVC's, 2000. TRT: 10:00. Format: VHS
Box FM-AV52
Assorted TVC's, undated. TRT: 10:00. Format: VHS
Box FM-AV52
Campaign, 1995. TRT: 20:00. Format: Umatic
Box FM-AV52
Campaign, 1999. TRT: 10:00. Format: Umatic
Box FM-AV53
Compilation reel, 1997. TRT: 21:00. Format: Umatic
Box FM-AV53
Compilation reel, 2001. TRT: 30:00. Format: Betacam SP
Box FM-AV53
Escort, undated. TRT: 10:00. Format: Umatic
Box FM-AV53
Explorer, undated. TRT: 2:00. Format: Umatic
Box FM-AV53
Explorer Offroader, 2001. TRT: 1:00. Format: Umatic
Box FM-AV53
Fiesta, undated. TRT: 10:00. Format: Umatic
Box FM-AV53
Fiesta TV Launch,. TRT: 10:00. Format: Umatic
Box FM-AV53
Focus and KA, undated. TRT: 10:00. Format: VHS
Box FM-AV53
F-Series, undated. TRT: 20:00. Format: Umatic
Box FM-AV53
Macroventa Monstruo, undated. TRT: 4:00. Format: VHS
Box FM-AV54
Mystique, undated. TRT: 4:00. Format: Umatic
Box FM-AV54
Sable and Contour, 1995. TRT: 4:00. Format: Umatic
Box FM-AV54
Trucks, Escape, 2001. TRT: 5:00. Format: VHS
Box FM-AV54
Work copies for 1996 launch, 1995. TRT: 8:00. Format: Umatic
Box FM-AV54
Various, undated. TRT: 10:00. Format: Umatic
Box FM-AV54
Various, 2001. TRT: 10:00. Format: VHS
Box FM-AV54
NAAO export (Middle East), Mercury/Ford, 1993. TRT: 4:00. Format: 1" video
Box FM-AV54
National Speed Stks, Metro Detroit Ford Dealers, undated. Format: CD-R
Box FM-AV54
Mustang Coupe, It Was It Is, 1993. TRT: 0:30. Format: 1" video
Box FM-AV54
10 commercials, undated. TRT: 10:00. Format: VHS-NTSC
Box FM-AV54
All Blacks rugby sponsorship, 1999. TRT: 4:00. Format: Umatic
Box FM-AV54
Compilation reel, tape 1, 1996. TRT: 5:00. Format: VHS
Box FM-AV55
Compilation reel, tape 2, 1996. TRT: 5:00. Format: VHS
Box FM-AV55
Compilation reel, 1997. TRT: 7:00. Format: VHS
Box FM-AV55
Compilation reel, tape 1, 1999-2000. TRT: 5:00. Format: VHS
Box FM-AV55
Compilation reel, tape 2, 1999-2000. TRT: 5:00. Format: VHS
Box FM-AV55
Compilation reel, 2001. TRT: 10:00. Format: VHS
Box FM-AV55
Compile, 1997. TRT: 6:00. Format: VHS
Box FM-AV55
Escape, Explorer, 2001. TRT: 2:00. Format: VHS
Box FM-AV55
Ford Report, circa 1993. TRT: 12:00. Format: Umatic
Box FM-AV55
Ford TVC's, undated. TRT: 4:00. Format: Umatic
Box FM-AV55
Rugby sponsorship analysis, 1997. TRT: 2:00. Format: VHS
Box FM-AV55
True Blue FDAF campaign, 2000. TRT: 2:00. Format: VHS
Box FM-AV55
Escape, undated. TRT: 10:00. Format: Betacam SP
Box FM-AV55
Escape artwork, undated. Format: CD-R
Box FM-AV55
Experience it like never before (Explorer), 2002. Format: CD-R
Box FM-AV55
Ford Outfitters, 2000. TRT: 13:00. Format: DVD
(3 copies)
Box FM-AV56
Ford Outfitters (Chophouse), undated. TRT: 3:00. Format: VHS
Box FM-AV56
Samples from New Zealand, Malaysia, 2001. TRT: 2:00. Format: VHS
Box FM-AV56
Samples from New Zealand, Malaysia, 2001. TRT: 2:00. Format: Umatic
Box FM-AV56
OFS (Oakland Family Services) Hollywood booklet, 1999. Format: CD-R
Box FM-AV56
Escort Atlanta Spain, 1997. TRT: 1:00. Format: Umatic
Box FM-AV56
Escort compilation, tape 1, 1997. TRT: 3:00. Format: VHS
Box FM-AV56
Escort compilation, tape 2, 1997. TRT: 3:00. Format: VHS
Box FM-AV56
Escort compilation (Britain), 1997. TRT: 6:00. Format: Umatic
Box FM-AV56
FDAA examples, 1999. TRT: 5:00. Format: Umatic
Box FM-AV56
Fiesta and Escort advertising, 1994. TRT: 10:00. Format: Umatic
Box FM-AV56
Fiesta Caramelo (Spain), tape 1, undated. TRT: 1:00. Format: Umatic
Box FM-AV56
Fiesta Caramelo (Spain), tape 2, undated. TRT: 2:00. Format: Umatic
Box FM-AV57
Fiesta Features campaign, 1997. TRT: 10:00. Format: Umatic
Box FM-AV57
Fiesta Features campaign central, 1997. TRT: 1:00. Format: VHS
Box FM-AV57
Fiesta It's Alive launch and follow up, 1996. TRT: 3:00. Format: VHS
Box FM-AV57
Focus on Ford, 1997. TRT: 5:00. Format: VHS
Box FM-AV57
Ford Customer Service spots, 1995. TRT: 4:00. Format: VHS
Box FM-AV57
KA promotion, 1997. TRT: 1:00. Format: VHS
Box FM-AV57
Mondeo Control/Senses, 1997. TRT: 3:00. Format: Umatic
Box FM-AV57
Mondeo Nicholas, Granada, Fiesta, Escort, 1994. TRT: 7:00. Format: Umatic
Box FM-AV57
Mondeo Spain Control, 1999. TRT: 1:30. Format: Umatic
Box FM-AV57
Mondeo X-Factor/Saloon, 1997. TRT: 2:00. Format: VHS
Box FM-AV57
Ranger, undated. TRT: 2:00. Format: VHS
Box FM-AV57
Simplicity Bridges/Connect, 1999. TRT: 4:30. Format: VHS
Box FM-AV57
Taurus/Sable, 1997. TRT: 5:00. Format: Umatic
Box FM-AV58
Our Town campaign, 1998. TRT: 5:00. Format: VHS
Box FM-AV58
Contour Lanzamiento, 1995. TRT: 20:00. Format: Umatic
Box FM-AV58
Ranger Ride and Drive, 1997. TRT: 10:00. Format: Umatic
Box FM-AV58
Ranger Ride and Drive, 1997. TRT: 10:00. Format: VHS
Box FM-AV58
Pickup proofs, 1999. Format: CD-R
Box FM-AV58
Piliouras, George, Ford spots, 2003. TRT: 6:00. Format: VHS
Box FM-AV58
Preston, Mark, demo, undated. Format: CD-R
Box FM-AV58
Promo film (Granada, etc.), 1981. TRT: 10:00. Format: Umatic
Box FM-AV58
32 spots, 1995. TRT: 16:00. Format: Umatic
Box FM-AV59
Alguna duda, 1999. TRT: 1:00. Format: Umatic
Box FM-AV59
Anthem (Revisited), undated. TRT: 3:00. Format: VHS
Box FM-AV59
Branding, undated. TRT: 1:00. Format: VHS
Box FM-AV59
Branding, 1998. TRT: 1:00. Format: Umatic
Box FM-AV59
Compilation reel, 2000. TRT: 10:00. Format: Betacam SP
Box FM-AV59
Corporate/Dealers, 1999. TRT: 2:00. Format: VHS
Box FM-AV59
Corporate/Explorer, 1995. TRT: 2:00. Format: Umatic
Box FM-AV59
Corporate/FDAF, 1997. TRT: 5:00. Format: VHS
Box FM-AV59
El Gran Evento del Porciento, 1997. TRT: 0:30. Format: VHS
Box FM-AV59
Escort, undated. TRT: 2:00. Format: VHS
Box FM-AV59
Explorer 2002, 2001. TRT: 0:30. Format: VHS
Box FM-AV59
Explorer/Ranger, undated. TRT: 0:30. Format: Umatic
Box FM-AV60
F-150 Titanic, 1996. TRT: 0:30. Format: Umatic
Box FM-AV60
Focus spots/Taurus spots/Firestone. TRT: 2:00. Format: VHS
Box FM-AV60
Ford Dealers, Stress Escape/Se Busca, 2001. TRT: 2:00. Format: VHS
Box FM-AV60
Geyser, 2001. TRT: 2:00. Format: VHS
Box FM-AV60
Outfitters, Sin Fronteras, 2000. TRT: 2:00. Format: VHS
Box FM-AV60
Ranger, undated. TRT: 30:00. Format: VHS
Box FM-AV60
Ranger/Red Carpet/Escort/Brand, undated. TRT: 5:00. Format: Umatic
Box FM-AV60
Se mueve con tigo/Branding, 1998. TRT: 3:00. Format: VHS
Box FM-AV60
Taurus, 1995. TRT: 0:30. Format: Umatic
Box FM-AV60
Toyota Corolla and Ford Focus, 1998. TRT: 3:00. Format: VHS
Box FM-AV60
Toyota Corolla and Ford Focus brand animatics, circa 1998. TRT: 3:00. Format: VHS
Box FM-AV60
Various spots, undated. TRT: 10:00. Format: VHS
Box FM-AV60
Various TVC's (P.R. reel), 1997-1998. TRT: 20:00. Format: Betacam SP
Box FM-AV60
Various TVC's (Focus, Taurus, Firestone), (Chophouse), undated. TRT: 2:00. Format: VHS
(2 reels)
Box FM-AV61
1903-1927. TRT: 10:00. Format: VHS
Box FM-AV61
1927-1942. TRT: 10:00. Format: VHS
Box FM-AV61
1942-1965. TRT: 10:00. Format: VHS
Box FM-AV61
Race art, 2002. Format: CD-R
Box FM-AV61
Racing headshots, 2004. Format: CD-R
Box FM-AV61
Radio spots, from Winfield Taylor, tape 1, circa 1956. TRT: 15:00. Format: 1/4 audio tape
Box FM-AV61
Radio spots, from Winfield Taylor, tape 2, circa 1956. TRT: 15:00. Format: 1/4 audio tape
Box FM-AV61
CGI final, 2003. Format: CD-R
Box FM-AV61
Edge, 2003. Format: CD-R
(2 discs)
Box FM-AV61
Miscellaneous images, 1999. Format: CD-R
(2 discs)
Box FM-AV61
An Ass-Pocket Full of Whiskey, 2003. TRT: 11:00. Format: CD
Box FM-AV61
Speak of the Devil, 2001. TRT: 13:00. Format: CD
Box FM-AV61
Competitors' reel, 1997. TRT: 10:00. Format: VHS
Box FM-AV61
Escort, 1998. TRT: 1:00. Format: VHS-NTSC
Box FM-AV61
Escort, 1998. TRT: 1:00. Format: VHS-PAL
Box FM-AV61
Looped video (Taurus, Heritage), undated. TRT: 10:00. Format: Umatic
Box FM-AV61
Moscow Motorshow, tape 1, 1996. TRT: 1:30. Format: VHS
Box FM-AV61
Moscow Motorshow, tape 2, 1996. TRT: 1:30. Format: VHS
Box FM-AV61
Untitled, undated. TRT: 10:00. Format: Umatic
Box FM-AV61
Saturday Night Live spoof commercials, undated. TRT: 30:00. Format: VHS
Box FM-AV62
Schroer Master A/B/C, undated. TRT: 60:00. Format: Betacam SP
Box FM-AV62
Selected Ford Communications Network news stories, undated. TRT: 60:00. Format: Umatic
Box FM-AV62
Serling Desert revision, undated. TRT: 1:00. Format: 16mm
Box FM-AV62
Abridged show reel, 2001. TRT: 5:00. Format: VHS
Box FM-AV62
Compilation reel, 1998. TRT: 13:00. Format: VHS
Box FM-AV62
Compilation for Detroit,. TRT: 5:00. Format: VHS
Box FM-AV62
Fiesta/Mondeo/T-Bird/Brand and Focus, 1999. TRT: 15:00. Format: Umatic
Box FM-AV62
Focus Kitenga animatic, undated. TRT: 3:00. Format: VHS
Box FM-AV62
Laser phase-out, undated. TRT: 5:00. Format: VHS
Box FM-AV62
Quarterly package, 1995. TRT: 5:00. Format: VHS-PAL
Box FM-AV62
Ranger promotional, Sub-Saharan edits, 1999. TRT: 5:00. Format: VHS-PAL
Box FM-AV62
Tracer/Falcon/Explorer/Built Ford Tough, 1997. TRT: 5:00. Format: VHS-NTSC
Box FM-AV62
Tracer/Falcon/Explorer/Built Ford Tough, 1997. TRT: 5:00. Format: VHS-PAL
Box FM-AV62
Sports music clip, Show No Mercy, 1997. TRT: 6:00. Format: VHS-NTSC
Box FM-AV62
Sub Zero presents Superblend, undated. TRT: 63:00. Format: CD
Box FM-AV62
Supercrew Fire Crew/Welcome to the Garage, 2000. TRT: 5:00. Format: VHS-NTSC
Box FM-AV62
Brand/Tierra/Mondeo/Liata/Festiva, undated. TRT: 10:00. Format: Umatic
Box FM-AV62
Carmakers advertising compilation, 1999. TRT: 10:00. Format: VHS
Box FM-AV63
Competitive advertisements, 1988. TRT: 10:00. Format: VHS
Box FM-AV63
Compilation reel, undated. TRT: 60:00. Format: Umatic
Box FM-AV63
Corporate Teaser, undated. TRT: 4:00. Format: VHS
Box FM-AV63
Creative, 1996. TRT: 60:00. Format: Betacam SP
Box FM-AV63
Escape A copy, 2000. TRT: 2:00. Format: VHS
Box FM-AV63
Escape X, undated. TRT: 3:00. Format: VHS
Box FM-AV63
Festiva/Liata/Mondeo/Corporate/Retail, undated. TRT: 10:00. Format: Umatic
Box FM-AV63
Festiva/Tierra/Mondeo/Truck, 1999. TRT: 5:00. Format: Umatic
Box FM-AV63
Ford advertising reel, 1999. TRT: 5:00. Format: VHS
Box FM-AV63
Ford Lio Ho commercials, 1995. TRT: 60:00. Format: Umatic
Box FM-AV63
Ford TVC's, undated. TRT: 3:00. Format: VHS
Box FM-AV63
Grand Festiva, 1998. TRT: 2:00. Format: VHS
Box FM-AV64
Historical reel, 1990-1995. TRT: 60:00. Format: Umatic
Box FM-AV64
Liata/Christening, 1998. TRT: 5:00. Format: Umatic
Box FM-AV64
Liata/Christening, 1998. TRT: 5:00. Format: Betacam SP
Box FM-AV64
Liata Four Weddings and a Liata, undated. TRT: 2:00. Format: VHS
Box FM-AV64
Liata Love in the Fast Lane, undated. TRT: 5:00. Format: Umatic
Box FM-AV64
Liata Love in the Fast Lane, undated. TRT: 5:00. Format: Betacam SP
Box FM-AV64
Liata/Mondeo/Festiva, undated. TRT: 1:00. Format: VHS
Box FM-AV64
Liata TVC, 1998. TRT: 1:00. Format: VHS
Box FM-AV64
Liata TVC, 1998. TRT: 1:00. Format: VHS
Box FM-AV64
Mazda Taiwan,. TRT: 1:00. Format: VHS
Box FM-AV64
Metrostar teaser/Thematic/Tierra LS, undated. TRT: 3:00. Format: VHS
Box FM-AV64
Mondeo, undated. TRT: 1:00. Format: VHS
Box FM-AV64
Mondeo engine safety, undated. TRT: 5:00. Format: VHS
Box FM-AV64
Mondeo launch campaign, 1998. TRT: 3:00. Format: VHS
Box FM-AV64
Mondeo/Tierra/Truck launch, 1999. TRT: 5:00. Format: Betacam SP
Box FM-AV65
Mondeo TVC, undated. TRT: 1:00. Format: VHS
Box FM-AV65
Mondeo work review, 1999. TRT: 10:00. Format: Umatic
Box FM-AV65
Moving with You, undated. TRT: 10:00. Format: VHS
Box FM-AV65
Moving with You, undated. TRT: 5:00. Format: VHS
Box FM-AV65
New Telstar/Liata/Ford Today/Retail, undated. TRT: 10:00. Format: Umatic
Box FM-AV65
Primary brand/Tierra/New Liata retail campaign, 1998. TRT: 30:00. Format: Betacam SP
Box FM-AV65
Pronto TVC's. 1998. TRT: 4:00. Format: VHS
Box FM-AV65
Quarterly reel, undated. TRT: 4:00. Format: VHS
Box FM-AV65
Retail Jan.-May, 1998. TRT: 4:00. Format: VHS
Box FM-AV65
Tierra Holding Hands, undated. TRT: 4:00. Format: VHS (NTSC)
Box FM-AV65
Tierra/Tierra Life/Mondeo RS, undated. TRT: 4:00. Format: VHS
Box FM-AV65
Windstar, 1998. TRT: 4:00. Format: VHS
Box FM-AV65
Taurus and the Pursuit of Excellence, 1986. TRT: 15:35. Format: Umatic
Box FM-AV65
Taurus images, 1998-2000 and undated. Format: CD-R
(8 discs)
Box FM-AV65
Taurus Moonroof/Great Outdoors, (Chophouse), undated. TRT: 6:00. Format: VHS
Box FM-AV66
Taurus Product Advantage Tour, 2001. TRT: 15:00. Format: VHS
Box FM-AV66
Taurus Trust, 1993. TRT: 0:30. Format: 1" video
Box FM-AV66
Taurus Trust (with Explorer), 1993. TRT: 1:00. Format: 1" video
Box FM-AV66
Television Spots That Work Hard For Our Clients, (Chophouse), undated. TRT: 10:00. Format: VHS
Box FM-AV66
Tempo Galadari, 1992. TRT: 0:30. Format: 1" video
Box FM-AV66
Tempo/Topaz commercials, 1992. TRT: 1:30. Format: 1" video
Box FM-AV66
Tempo/Topaz revisions, 1993. TRT: 3:00. Format: 1" video
Box FM-AV66
Aspire, undated. TRT: 2:00. Format: NTSC
Box FM-AV66
Aspire, undated. TRT: 0:15. Format: Umatic
Box FM-AV67
Aspire, Mondial, 1995. TRT: 4:00. Format: PAL
Box FM-AV67
Competitive--Cars, 2000. TRT: 5:00. Format: VHS
Box FM-AV67
Competitive--Luxury cars, 2000. TRT: 5:00. Format: VHS
Box FM-AV67
Competitive--Pickups, 2000. TRT: 5:00. Format: VHS
Box FM-AV67
Footage J97, 2000. TRT: 110:00. Format: Betacam SP
Box FM-AV67
Global re-positioning, Field of Jade, undated. TRT: 5:00. Format: VHS
Box FM-AV67
Global re-positioning, Reflection of a Smile, undated. TRT: 5:00. Format: VHS
Box FM-AV67
Historical reel, 2000. TRT: 5:00. Format: VHS
Box FM-AV67
Laser, 1999. TRT: 5:00. Format: VHS-NTSC
Box FM-AV67
Ranger launch, 1998. TRT: 5:00. Format: VHS
Box FM-AV67
Ranger learning video, 1998. TRT: 5:00. Format: VHS
Box FM-AV67
Ranger pre-launch, undated. TRT: 5:00. Format: VHS
Box FM-AV67
TVC's, 1998-1999. TRT: 30:00. Format: VHS
Box FM-AV67
Think Ford First, undated. Format: CD-R
Box FM-AV67
Thunderbird billboard, 2003. Format: CD-R
Box FM-AV67
Timeless Stories, 1998. TRT: 10:00. Format: VHS
Box FM-AV68
Built Ford Tough/Superduty/Expedition, 2002. Format: CD-R
Box FM-AV68
Truck Season Ad Planner, 1998. TRT: 3:00. Format: VHS
Box FM-AV68
Twin Cities FDAF, F-Series promotion, 1995. TRT: 8:00. Format: VHS
Box FM-AV68
Cargo, undated. TRT: 2:00. Format: Betacam SP
Box FM-AV68
Cargo, undated. TRT: 3:00. Format: Betacam SP
Box FM-AV68
Cargo, Asiklar, undated. TRT: 4:00. Format: Umatic
Box FM-AV69
Escort spots, 1997. TRT: 4:00. Format: Umatic
Box FM-AV69
Ford Facts and Ford Transit, undated. TRT: 3:00. Format: VHS
Box FM-AV69
Ghia/Anatolie/North Anatolie, undated. TRT: 5:00. Format: VHS
Box FM-AV69
Mondeo, undated. TRT: 5:00. Format: Betacam SP
Box FM-AV69
Mondeo, undated. TRT: 3:00. Format: Umatic
Box FM-AV69
Presentation, 1998. TRT: 15:00. Format: VHS
Box FM-AV69
Rally, undated. TRT: 3:00. Format: NTSC
Box FM-AV69
Show Must Go On, 1997. TRT: 3:00. Format: PAL
Box FM-AV69
Showreel, 1996. TRT: 3:00. Format: Betacam SP
Box FM-AV69
Showreel, undated. TRT: 10:00. Format: VHS
Box FM-AV69
Transit, 1997. TRT: 3:00. Format: Betacam SP
Box FM-AV69
Transit, 2000. TRT: 4:00. Format: VHS-PAL
Box FM-AV69
Transit 4 TVC's, 1996. TRT: 4:00. Format: Umatic
Box FM-AV69
Fiesta--Selected commercials (Chile, Brazil, Spain, Germany), 1995. TRT: 30:00. Format: Umatic
Box FM-AV69
Bronco Manehe en Grande, 1994. TRT: 0:30. Format: Umatic
Box FM-AV70
Comerciales, 2001. TRT: 3:00. Format: Umatic
Box FM-AV70
Explorer, undated. TRT: 5:00. Format: VHS
Box FM-AV70
Explorer adentro y audiovisual, 1996. TRT: 8:00. Format: VHS
Box FM-AV70
Explorer Carrito, undated. TRT: 0:30. Format: VHS
Box FM-AV70
Explorer Exigencias, 1998. TRT: 0:20. Format: Umatic
Box FM-AV70
Fiesta, Festiva, Explorer, undated. TRT: 2:00. Format: Umatic
Box FM-AV70
Fiesta, Tu Propria Fiesta. TRT: 0:30. Format: VHS
Box FM-AV70
Laser, 1995. TRT: 1:00. Format: VHS
Box FM-AV71
Outfitters, 2000. TRT: 5:00. Format: VHS
Box FM-AV71
Reel de comerciales, 1995. TRT: 30:00. Format: Umatic
Box FM-AV71
Reel de comerciales, 1996. TRT: 30:00. Format: Umatic
Box FM-AV71
Reel de comerciales, 1998. TRT: 30:00. Format: Umatic
Box FM-AV71
Reel de comerciales varios, 2000. TRT: 10:00. Format: Umatic
Box FM-AV71
Vehiculo Ford, Suba a un Ford, undated. TRT: 2:00. Format: Umatic
Box FM-AV71
Miscellaneous (Luis Enrique Bigott, Luisa Abad, Pedro Soucre), 1998. TRT: 6:00. Format: Betacam SP
Box FM-AV71
WCF-TV spots (Chophouse), undated. TRT: 10:00. Format: VHS
Box FM-AV72
WDMO Global Advisor, 2000. TRT: 3:30. Format: VHS
Box FM-AV72
Web racing ads, undated. Format: CD-R
Box FM-AV72
43 spots, 1995. TRT: 30:00. Format: PAL
Box FM-AV72
Corporate spots, undated. TRT: 1:00. Format: VHS
Box FM-AV72
Quality is Job 1 spots, tape 1, undated. TRT: 3:00. Format: Umatic
Box FM-AV72
Quality is Job 1 spots, tape 2, undated. TRT: 0:30. Format: Umatic
Box FM-AV72
Quality is Job 1 spots, tape 3, undated. TRT: 4:00. Format: Umatic
Box FM-AV72
Son of Quotation and other spots, 1993. TRT: 3:00. Format: VHS
Box FM-AV72
We've Got It animatics (Mike Carns Ford/Mercury), undated. TRT: 10:00. Format: VHS
Box FM-AV73
Wheel strips, undated. Format: CD-R
Box FM-AV73
Window trim images, undated. Format: ZIP
Box FM-AV73
Windstar images, undated. Format: CD-R
Box FM-AV73
Woman's global marketing edited focus group, 1998. TRT: 10:00. Format: VHS
Box FM-AV73
Women's marketing presentation, 1998. TRT: 8:55. Format: VHS
Box FM-AV73
Worldwide reel, first quarter, 1993. TRT: 15:00. Format: NTSC
Box FM-AV73
Worldwide reel, second quarter, 1993. TRT: 15:00. Format: NTSC
Box FM-AV73
You Ain't Seen Nothin' Yet. Undated. TRT: 3:30. Format: VHS
Box FM-AV73
You Have Mail Florida Show. Undated. TRT: 10:30. Format: VHS
Box FM-AV73
Ford Motor Company, 1911-2007 and undated
(119 boxes)
Agency evaluations, 1993-1994
(2 folders)
Box FM1
Agendas and meetings, 1986-1993 and undated
Box FM1
Budgets, 1986-1990 and undated
Box FM1
Ford/JWT 50th anniversary, 1993
Box FM1
Nomenclature articles, 1985-1993
Box FM1
[Photo replica of Agreement of Terms: moved to Oversize Box FM-OV2]
(6 folders)
Box FM1
[Photo replica of JWT memo, 1943: moved to Oversize Box FM-OV2]
Box FM1
Production cost management, 1987
Box FM1
Proposal for Ford Division Advertising, 1964
Box FM1
Scrapbook, circa 1970s
Box FM1
Competitive Advertising Expenditure Report, 1964
Box FM1 (continued)
Competitive review, 1989-1991 and undated
Box FM1 (continued)
Creative examples from other agencies (not JWT), 1986-1993 and undated
(1-3 of 4 folders)
Box FM1 (continued)
Creative examples from other agencies (not JWT) (continued), 1986-1993 and undated
(4 of 4 folders)
Box FM2
Correspondence, 1992
Box FM2
Feature on George Walker (Ford stylist), 1957
Box FM2
Ford Advertising in America, layout copy, circa 1993
Box FM2
Ford/JWT 50th anniversary book draft, circa 1993
Box FM2
JWT calendar/daybook manuscript, circa 1993
Box FM2
Old print advertisements, 1903-1962
Box FM2
Storyboards, undated
Box FM2
Truck advertisements, 1958 and undated
Box FM2
Correspondence, 1974
Box FM2
[Dealership pylon design, undated, moved to Oversize Box FM-OV5]
Box FM2
Magazine estimates, 1981
Box FM2
Client comments on launch creative, 1992
Box FM2
Copy for FCM Newsflash on Power Pak, 1968
Box FM2
Michael Thoresen reader file, 1990
(1-2 of 3 folders)
Box FM2
Michael Thoresen reader file (continued), 1990
(3 of 3 folders)
Box FM3
Mustang Gold :30, 1994
Box FM3
Radio scripts, 1968, 1981
(3 folders)
Box FM3
Trucks--Arizona Proving Ground commercial, 1978
Box FM3
Trucks--Commercial availability, 1986
Box FM3
Video spots, 1997
Box FM3
General, 1967-1982
Box FM3
Brand strategies, 1991
Box FM3
[Beatles Anthology announcement (ABC Television), 1995: moved to Oversize Box FM-OV1]
Box FM3
Car/truck strategies, 1988
Box FM3
Certified Economy theme brief, 1961
Box FM3
Championship Auto Show press kit, 2000
Box FM3
Comparative advertising, 1980-1983
Box FM3
Creative presentation, 1987
Box FM3
Discussion of advertising strategy, 1990
Box FM3
Ford American Road study, 1972
Box FM3
Ford corporate advertising, 1970-1972
Box FM3
Ford Division advertising strategy, 1972
Box FM3
Ford/Gameworks marketing partnership press kit, 2000
Box FM4
Ford noise campaign, 1972
Box FM4
Ford Oval logo designs, undated
Box FM4
Ford Pylon designs, undated
Box FM4
Graphic designs for Duratec/Zetec engine logos (some items removed to Oversize Materials), 1994
(2 folders; 1 folder moved to Oversize Box FM-OV2)
Box FM4
Greg Long reader file, 1989-1991
(3 folders)
Box FM4
J. Walter Thompson Approach to Advertising, 1987
Box FM4
Merchandising--Franklin Mint collectibles, circa 1996
(2 folders)
Box FM4
Mustang, 1989
Box FM4
Proposal for Ford Division Advertising, 1964
Box FM4
Simulator direct marketing strategy, 1987
Box FM4
Truck advertising planning calendar, 1986-1988
Box FM4
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Budgets, 1997-1998
Box FM5
Organizational charts, 1996 and undated
Box FM5
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Quarterly Competitive Review, 1998
Box FM5 (continued)
Copy testing results, 1999
Box FM5 (continued)
Correspondence, 1996
Box FM5 (continued)
Television launch calendar, 2004-2005
Box FM5 (continued)
Turntable footage, 1996
(3 folders)
Box FM5 (continued)
Turntable for 1997, 1996
Box FM5 (continued)
Better Ideas, Driven by You, corporate campaign, circa 1998
Box FM5 (continued)
Bold Action, 2006
Box FM5 (continued)
Breast cancer campaigns, 1998-2000 and undated
Box FM5 (continued)
CIKS Fact Sheet, 2000
Box FM5 (continued)
Communication strategy, 1996
Box FM5 (continued)
Creative Briefs, 2004
Box FM5 (continued)
Euro Images 3, circa 1998
Box FM6
Ford/Time Heroes For the Planet campaign, 1998
Box FM6
HFM/JWT/Ford (HFM=Hachette Filipacchi Magazines), 1995
Box FM6
Integrated Marketing Plan, 2000 and undated
Box FM6
Look Again campaign, 2003
Box FM6
Marketing plans, 1995
Box FM6
Merchandising--Precision 100 model car packaging discussion, 2000
Box FM6
Murphy Brown episode sponsorship, 1997
Box FM6
No Boundaries marketing plans, 2001
Box FM6
Race for the Cure advertising effectiveness study, 2006
Box FM6
Regional Creative Meeting, 2002
Box FM6
Seven Primary Media, circa 1996
Box FM6
Springboard, 2004
Box FM6
U.S. nameplate strategies, 1997
(2 folders)
Box FM6
Miscellaneous, 1996-1997
Box FM6
Advertising, 1991-1994
(2 folders)
Box FM7
Alternative Fuel Vehicle Report (publication), 1991
Box FM7
Awards, 1991-1994
Box FM7
Brochures, 1993 and undated
Box FM7
Budget, 1993-1994
(2 folders)
Box FM7
Business Review, 1994
Box FM7
Business Week articles, 1993
Box FM7
Canadian Market Hotline (survey), 1993
Box FM7
CFC phaseout, 1993
Box FM8
Client/Product codes, 1992
Box FM8
Communications Planning Team, 1992-1994
(1-8 of 11 folders)
Box FM8
Communications Planning Team (continued), 1992-1994
(9-11 of 11 folders)
Box FM9
Competition, 1993 and undated
(1-3 of 4 folders; 1 folder moved to Oversize Box FM-OV5)
Box FM9
Cost-Benefit analysis, 1991-1992
Box FM9
Crown Victoria natural gas vehicle, 1992-1994
Box FM9
Department of Energy, 1993-1994
Box FM9
Dorf and Stanton, 1992
(1 of 2 folders)
Box FM9
Dorf and Stanton (continued), 1992
(2 of 2 folders)
Box FM10
Eco-Expo, 1994
Box FM10
Ecostar electric vehicle, 1993-1994
(2 folders)
Box FM10
Electric Transportation Coalition, 1993-1994
Box FM10
Electric vehicles, 1993 and undated
Box FM10
Environmental protection information, 1993-1994
Box FM10
Environmental report, 1992
Box FM10
Estimates, invoices, work orders, 1993-1994
Box FM10
Events, 1991-1993
(2 folders)
Box FM10
F-Series natural gas vehicles, 1994
(2 folders: 1 folder moved to Oversize Box FM-OV2)
Box FM11
Fleet-Retail, 1994
Box FM11
Ford Report: Alternative Fuels (publication), undated
Box FM11
General information on Clean Air Act, 1992-1993
(2 folders)
Box FM11
General Motors Electric Vehicles, 1992
Box FM11
Heavy-Duty natural gas vehicles, 1992
Box FM11
[Helping the Planet A-Z: moved to Oversize Box FM-OV2]
Box FM11
Hillburn California Automotive Report, 1994
Box FM11
Japanese alternative-fuel vehicles, 1992
Box FM11
Leaf and Road (newsletter), 1993-1994
(1-5 of 14 folders)
Box FM11
Leaf and Road (newsletter) (continued), 1993-1994
(6-13 of 14 folders: 1 folder moved to Oversize Box FM-OV2)
Box FM12
Liquified petroleum gas (LPG, or propane) trucks, 1994
Box FM12
Marketing strategy, 1992-1994
(3 folders)
Box FM12
Meetings, 1991-1994
Box FM13
MRO (Marketing Research Office) newsletter proposal, 1994
Box FM13
NAAO (North American Automotive Operations) environmental team, 1993
Box FM13
Newsweek Voices (publication), undated
Box FM13
NGV News (newsletter), 1993
Box FM13
Organizational charts, 1993
Box FM13
Presentations, 1992-1994
(3 folders)
Box FM13
Press releases, 1994
Box FM13
Promotional opportunities, 1989-1993
Box FM13
Propane-powered cars, 1981
Box FM13
Public affairs, 1994
Box FM13
Publications Highlights (newsletter), 1992-1993
Box FM13
Quarterly newsletter proposal, 1993
Box FM13
QVM (Qualified Vehicle Modification) program for natural gas vehicles, 1993-1994
(1 of 4 folders)
Box FM13
QVM (Qualified Vehicle Modification) program for natural gas vehicles (continued), 1993-1994
(2-4 of 4 folders)
Box FM14
Recycling, 1992 and undated
Box FM14
Box FM14
General, 1992-1994
(5 folders)
Box FM14
Green Action Monitor, 1994
(1 of 2 folders)
Box FM14
Green Action Monitor, 1994
(2 of 2 folders)
Box FM15
Sales Pro Heavy Truck Journal, 1993
Box FM15
Skillpath seminar, 1993
Box FM15
Solar and Electric 500 (motorsports), 1992
Box FM15
Speech-In-a-Box presentation, 1994
(3 folders)
Box FM15
Synergy Consortium, 1993
Box FM15
Taurus flex-fuel vehicle, 1992-1993
(2 folders)
Box FM15
Time Marches On (speech), 1991
Box FM15
U.S. Market Hotline (survey), 1993-1994
Box FM15
Youth education, 1992-1993
(2 folders)
Box FM16
Miscellaneous, 1993-1994
Box FM16
Memorandum, 1985
Box FM17
Strategy, 1986
Box FM17
Car Life feature, 1965
Box FM17
Exploratory research, 1989
Box FM17
Follow-up strategy, 1987
Box FM17
Research plan, 1989
Box FM17
Situation analysis, 1987
Box FM17
UN46 concept research proposal, 1989
Box FM17
UN46 general meeting, 1989
Box FM17
UN46 Marketing analysis, 1989
Box FM17
UN46 presentation, 1989
Box FM17
Direct mailing layouts, 1997
Box FM17
Launch package, 1995
Box FM17
General, 1955
Box FM17
Marketing communications strategy, 1974
Box FM17
Direct marketing proposal, 1990
Box FM17
Execution research, 1992
Box FM17
Ford EN53 situation analysis, 1989
Box FM17
Research, 1991
Box FM17
Announcement, 1992
Box FM17
VN108 research, 1992
(2 folders)
Box FM17
Direct mailing, circa 2000
Box FM18
Press kit, 2000
Box FM18
General, 1989-1991
Box FM18
CT20 Challenge, circa 1991
Box FM18
CT20 presentation, 1989
Box FM18
CT20 research, 1989-1990
Box FM18
CT20 situation analysis, 1989
Box FM18
CT20 strategy review, 1989
Box FM18
Image research, 1989
Box FM18
Prolog report, 1986
Box FM18
Direct mail, 1983
(2 folders)
Box FM19
Launch--Magazine recommendations, 1989
Box FM19
Launch--Preparation, 1989-1990
Box FM19
Launch--Presentations, 1990
Box FM19
Marketing launch, 1989
Box FM19
Mountain Bike Challenge, 1997
Box FM19
Print advertisement execution, 1989
Box FM19
UN46 concept, 1989
(2 folders)
Box FM19
UN46 name development, 1989
Box FM19
UN46 strategy summaries, 1989
Box FM19
Code Name Fox, 1978
Box FM19
Advertising strategy, 1989
Box FM19
Launch strategy, 1987
Box FM19
Product package comparison, 1977
(2 folders)
Box FM20
Slogans, undated
Box FM20
Private Unveiling campaign, circa 2006
Box FM20
Press kit, 1999
Box FM20
Preview book, A-B, 1998
Box FM20
Safety/Security, 2002
Box FM20
Ford GT Day, 2003
Box FM20
Press kit, 2003
Box FM20
General, 1981
Box FM20
Market communications strategies, 1974
Box FM20
[California outdoor design, vanity plate with Mustang logo, undated, moved to Oversize Box FM-OV5]
Box FM20
[Logo, 25 years: (3 folders) moved to Oversize Boxes FM-OV2 and FM-OV5]
Box FM20
[Neon sign design (Dennis Flaherty): moved to Oversize Box FM-OV2
Box FM20
ST44 market overview, circa 1991
Box FM20
Launch Bulletin, undated
Box FM20
Four Wheeling with Ford, circa 1979
Box FM20
RV situation analysis, 1991-1992
Box FM20
Advertising research summary, 1985-1986
Box FM20
Announcement newspaper advertising, 1985
(2 folders)
Box FM20
Car of the Year print advertising, 1985
(2 folders)
Box FM20
Case history, undated
Box FM21
Fact book, 1983
Box FM21
[LX package 208A, 1987, moved to Oversize Box FM-OV5]
Box FM21
Shorter Units--A Look at Ford Tempo's Family Car, 1985
Box FM21
Television production, 1988
Box FM21
General, 1989
Box FM21
Direct mail, 1971
Box FM21
Direct mail, Thank You mailing, circa 1962
(2 folders)
Box FM21
[Image, 1958, moved to Oversize Box FM-OV5]
Box FM21
[PEP 151A, 1988, moved to Oversize Box FM-OV5]
Box FM21
[Reproduction art for nameplate, 1989, moved to Oversize Box FM-OV5]
Box FM21
Model summary, 1992
Box FM21
Press kit, 1969
Box FM21
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Strategic issues, 1995
Box FM22
Brand strategy, 1996
Box FM22
Style guide, 2006
Box FM22
Communication strategy, 2005
Box FM22
Marketing strategy, 1995-1997
Box FM22
[2001 Explorer: moved to Oversize Box FM-OV1]
Box FM22
Evaluation of Two Television Commercials, 1998
(2 folders)
Box FM22
Explorer Experience, 2000
Box FM22
[Load Leveler image, 1999, moved to Oversize Box FM-OV5]
Box FM22
Creative Brief, 2004
Box FM22
Launch book, 2003
Box FM22
Marketing, 1999-2004
Box FM22
Strategy/Communications meeting, 2003
Box FM22
Style guide, 2004
Box FM22
Launch update, 2003
Box FM22
Launch strategic development, 2003
(2 folders)
Box FM22
Marketing, 2004
Box FM22
Style guide, 2004
Box FM22
Brand strategy, 1996
Box FM23
Brand strategy, 1996
Box FM23
Explorer and Expedition strategic exploratory study, 1998
Box FM23
Marketing, 2005
Box FM23
Sport Utility Segment strategic issues, 1996
Box FM23
5-Star launch, 1999
Box FM23
[Autoweek feature, 1999: moved to Oversize Box FM-OV1]
Box FM23
Creative Brief, 2003
Box FM23
SHO brand strategy, 1995
Box FM23
Creative Brief, 1996
Box FM23
Evaluation of Two Television Commercials, 1999
(2 folders)
Box FM23
Launch plan, 1998
Box FM23
Strategic issues, 1995
Box FM23
Creative Brief, 2006
Box FM23
Freestyle/Five Hundred Tier-II strategy, 2004
Box FM23
Launch planning update, 2003
(2 folders)
Box FM23
Brand Creative Strategy Brief, 1990
Box FM24
[Built Ford Tough Truck Team Rules, undated: moved to Oversize Box FM-OV1]
Box FM24
Catalog recommendations, 1992
Box FM24
Competitive--Chevrolet, 1958-1961
Box FM24
Competitive comparisons, 1953-1954
(2 folders)
Box FM24
Competitive statements, undated
Box FM24
Econoline introductory advertising, 1974
Box FM24
Econoline program review, 1975
Box FM24
Economy Run summary, 1951
Box FM24
Gas mileage report, 1974
Box FM24
Introductory Quarter truck advertising, 1986
Box FM24
Kentucky truck plant plans, 1969
Box FM24
Name file, 1956-1987 and undated
(6 folders)
Box FM24
News releases, 1962-1969
Box FM24
Newsweek report, 1983
Box FM24
Press kits, 1967-1969
(3 folders)
Box FM25
Results of survey on city pickup trucks, undated
Box FM25
Sales projections, 1987
Box FM25
Shopped price advertising, 1975
Box FM25
Small pickup perspectives, 1975
Box FM25
Truck advertising claims, 1992 and undated
Box FM25
[Truck Month funding, 1991, moved to Oversize Box FM-OV5]
Box FM25
American Trucking Trends, 1958
Box FM25
Changing Farm Market for Ford Trucks, 1962
Box FM25
Commercial Truck Team Clickable Art instructions, undated
Box FM25
Delivery van trends, circa 1989
Box FM25
Economy Run, 1951
Box FM25
Ford Medium Duty vision statement, 1993
Box FM25
Gas Turbine Superhighway Truck, 1964
Box FM25
Heavy-Duty trucks, 1964
Box FM25
HN78 features and benefits, 1993
Box FM25
Louisville Heavy Truck Story, 1965
Box FM25
News releases, 1965-1969
(2 folders)
Box FM25
Premium Diesel Truck Market Outlook, 1992
Box FM25
Press information, W-1000-GT gas turbine truck, 1966
Box FM25
Regular Common Carrier Conference, 1963
Box FM25
Tractor News, 1982
Box FM25
Why the 1961 Econoline Pickup, 1961
Box FM25
W-Series truck CLIP report, 1966
Box FM25
Advertising strategy analysis, Phase I, 1992
Box FM25
Arizona Mileage Record spot, 1975
Box FM25
Business Review Board materials, 1991
(2 folders)
Box FM25
Catalog recommendations, 1991
Box FM26
Effie Awards, 1992
Box FM26
Follow-up advertising strategy discussion, 1990
Box FM26
Full-line truck concept research, 1990
Box FM26
Leadership project research plan, 1988
Box FM26
Light truck advertising, 1975
Box FM26
Light truck strategies, 1991
Box FM26
Looking for Value spot, 1975
Box FM26
Marketing communications strategy, 1974
Box FM26
Marketing plan, 1974-1975
Box FM26
Mechanical dependability study, 1974
Box FM26
News releases, 1990
Box FM26
Pro-active leadership plan, 1990
Box FM26
Strategic research plan, 1989
Box FM26
Strategy review, 1990
Box FM26
Twin I-Beam suspension, 1965-1975
Box FM26
U.S. truck market situation analysis, circa 1990
Box FM26
Evaluation of Two Animatic TV Commercials, 1994
(2 folders)
Box FM26
Situation analysis and follow-up, 1987
Box FM26
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Ford truck assessment, 2001
Box FM27
Truck club research, 1999
Box FM27
VN127 strategy issues, 1996
Box FM27
Affidavits/Claims index, 2004
Box FM27
Brand positioning, 1998
Box FM27
Campaign with Alan Jackson, 1997
Box FM27
Communications strategy, 1999
Box FM27
F-150 creative concepts, 2003
Box FM27
F-150 launch, 2003
(3 folders)
Box FM27
F-350 Special Off Road Package (SORP), 2004-2005 and undated
(5 folders: 1 folder moved to Oversize Box FM-OV1)
Box FM27
Harley Davidson F-150. 2000
Box FM28
Making Tough Matter More, 2002
Box FM28
Motor Trend Truck of the Year plan, 2004
Box FM28
Preliminary communications discussion, 1996
Box FM28
Situation analysis, 2000
Box FM28
Super Crew launch overview, 1999
Box FM28
Super Duty launch book, 2004
Box FM28
Announcement letter, 2004
Box FM28
Strategic issues, 1996
Box FM28
Alternative fuel models, 1966-1983
Box FM29
Capri, 1969-1981
Box FM29
Concept cars, 1963-1985
Box FM29
Cortina, 1967
Box FM29
Edsel, 1956-1974
Box FM29
Escort/Lynx, 1975-1986
Box FM29
EXP/LN7, 1981-1985
Box FM29
Fairmont, 1977-1982
Box FM29
Falcon, 1962-1969
Box FM29
Fiesta, 1976-1978
Box FM29
Granada, 1972-1982
Box FM29
LTD/Crown Victoria, 1975-1983
Box FM29
Maverick/Comet, 1969-1979
Box FM29
Model T, 1950-1980
Box FM29
Mustang, 1964-2004
(2 folders)
Box FM29
Pinto/Bobcat, 1970-1980
Box FM29
Sierra, 1982-1987
Box FM29
Small cars, 1962-1986, 2005
Box FM29
Taurus/Sable, 1985-1987
Box FM29
Tempo/Topaz, 1983-1985
Box FM29
Thunderbird, 1956-1987
Box FM29
Miscellaneous, 1959-2005
(3 folders)
Box FM29
Bronco, 1965-1980
Box FM29
Miscellaneous, 2000 and undated
Box FM29
Tractors and industrial vehicles, 1961-1986
Box FM29
Heavy-Duty, 1959-1986
Box FM29
Medium-Duty, 1962-1985
Box FM29
Pickups, 1967-1986
Box FM29
Ranger, 1981-1986
Box FM29
Miscellaneous, 1959-1984
Box FM29
Aerostar, 1985-1986
Box FM29
Miscellaneous, 1969-1985
Box FM29
75th anniversary, 1977-1978
Box FM30
Agencies, 1961-1987
Box FM30
Campaigns, 1956-1985
Box FM30
Claims, 1960-1986
Box FM30
Outdoor, 1963-1984
Box FM30
Print, 1953-1986
Box FM30
Radio/Television, 1957-1986
Box FM30
Miscellaneous, 1953-1987
Box FM30
Bourke, William O., 1970-1980
Box FM30
Caldwell, Phillip, 1978-1984
Box FM30
Iacocca, Lee A., 1964-1984
Box FM30
Knudsen, Semon E., 1968-1969
Box FM30
Lutz, Robert A., 1974-1986
Box FM30
Petersen, Donald E., 1979-1986
Box FM30
Poling, Harold A., 1979-1986
Box FM30
Miscellaneous, 1953-1987
(3 folders)
Box FM30
[Ford 100 Automotive News commemorative edition, 2003: moved to Oversize Box FM-OV1]
Box FM30
Benson Jr., 1977-1979
Box FM30
Edsel Jr., 1978-1986
Box FM30
Henry, 1923-1986
Box FM30
Henry II, 1946-1986
(1-2 of 3 folders)
Box FM30
Henry II (continued), 1946-1986
(3 of 3 folders)
Box FM31
William Clay, 1978-1980
Box FM31
Miscellaneous, 1957-1984
Box FM31
International operations, 1956-1987
(4 folders)
Box FM31
Legal/Regulatory issues, 1957-1985
Box FM31
Manufacturing/Technical articles, 1959-1987
Box FM31
Motorsports, 1959-1985
Box FM31
Price increases, 1976-1986
Box FM31
Recalls, 1976-1987
Box FM31
United Auto Workers, 1955-1987
Box FM31
Miscellaneous, 1947-1987
(1-2 of 4 folders)
Box FM31
Miscellaneous (continued), 1947-1987
(3-4 of 4 folders)
Box FM32
1974-1980
(11 folders)
Box FM33
1980-1983
(9 folders)
Box FM34
1984-1988
(6 folders)
Box FM35
General, 1992-1994
(2 folders)
Box FM36
Advertising plan, circa 1994
Box FM36
Business Review Board, 1993-1994
Box FM36
Creativity and media, 1994
Box FM36
Consumer proposition meeting, 1993
Box FM36
Dealership posters, 1993
Box FM36
Drive calendar, 1994
Box FM36
Focus groups, 1993
Box FM36
GM credit card program, 1994
Box FM36
Gold card, 1993
Box FM36
Gold card storyboard tests, 1993
Box FM36
Hot Rod spots, 1993-1994
Box FM36
Making a Name for Yourself in the '90s, pitch by Michael Butler and Jim Van der Eyk, 1988
Box FM36
Marketing plan, 1994
Box FM36
Program review, 1994
Box FM36
Re-Focus on the Potential, report by Carlson Marketing Group, circa 1994
Box FM36
Status updates, 1993-1994
Box FM36
Team status meetings, 1993
Box FM36
Thank You, Inc. proposal, undated
Box FM36
Times Mirror proposal, 1994
Box FM36
Update summary, 1992
Box FM36
U.S. Market Hotline, 1993
Box FM36
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
General, 1995
Box FM37
Bingo card opportunity, 1995
Box FM37
Brand awareness tracking, 1995
Box FM37
Confidentiality agreement, 1995
Box FM37
Dairy Panel research, 1996
Box FM37
Dealer's Choice proposal, 1995
Box FM37
Eric Knowlton reader file, 1994-1995
Box FM37
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Binders--Ford Today, 1995-1996
(6 folders)
Box FM38
Binders--Ford Today and Tomorrow, 1995
(2 folders)
Box FM38
Correspondence, 1996-1998
Box FM38
Country lists/information, 1997
Box FM38
Cover sheets and binder spines, 1998
Box FM39
Global audit, undated
Box FM39
Planning, 1993
Box FM39
Ford Regional Brand Development--Asia, 1995
Box FM39
Ford Today, 1996-1997 and undated
(5 folders)
Box FM39
Global Marketing Communications Program, 1997
Box FM39
World Class Communications Concept, 1996
(3 folders)
Box FM39
Worldwide Direct Market Operation, 1997
Box FM39
Worldwide Export Operations, 1996
(1-2 of 3 folders)
Box FM39
Worldwide Export Operations (continued), 1996
(3 of 3 folders)
Box FM40
Report by JWT Ford GBU, 1996
Box FM40
Report--Qualitative Concept Exploration, 1994
Box FM40
Research, 1997
Box FM40
Situation analysis, 1995
Box FM40
General
Box FM40
Correspondence binder, 1997
(3 folders)
Box FM40
Media plans, 1997
(3 folders)
Box FM40
Uden, 1996-1997
Box FM40
Miscellaneous correspondence, schedules, etc., 1998
Box FM40
[Press releases, 1999, moved to Oversize Box FM-OV4]
Box FM41
General, 1995-1998
(2 folders)
Box FM41
Cycle 1 program, 1997
Box FM41
Cycle 4-11, circa 1998
Box FM41
Ford Today and environment, undated
Box FM41
Memoranda, 1995-1997
(5 folders)
Box FM41
Print advertising, 1997 and undated
(2 folders)
Box FM41
Time Magazine Asia, 1997
(2 folders)
Box FM41
Ford Today and environment, 1992-1997
(2 folders)
Box FM41
Memoranda, 1995-1996
(2 folders)
Box FM41
Research Report on a Blueprint for the Future Format and Content of Ford Today, 1996
Box FM41
Research Report on Advertising Tracking, 1995
Box FM41
Research Report on the Effectiveness of Ford Today, 1993-1994
(1-5 of 7 folders)
Box FM41
Research Report on the Effectiveness of Ford Today (continued), 1993-1994
(6-7 of 7 folders)
Box FM42
Talent agreement, 1997
Box FM42
Scripts, 1997-1998
Box FM42
Presentation, undated
Box FM42
Research from Cairo, 1997
Box FM42
Screening certificates, 1996
Box FM42
Scripts, 1996
Box FM42
Central meetings, 1995
(2 folders)
Box FM42
Information packs, 1994-1997
(2 folders)
Box FM42
Memoranda, 1995
Box FM42
Pan-European Ford meeting, 1995
Box FM42
Ford Today episodes, 1997-1998
Box FM42
Germany/Israel episodes, 1997-1998
Box FM42
General, 1996
Box FM43
Production, 1997
Box FM43
Scripts, 1997-1998
Box FM43
Memoranda, 1996
(2 folders)
Box FM43
Topics, 1996-1997
(2 folders)
Box FM43
Media schedule, 1997
Box FM43
Episodes, 1997
Box FM43
Ford Today Russia, 1996-1997
(2 folders)
Box FM43
Infomercial, 1997
Box FM43
Media plans, 1996-1997
(5 folders)
Box FM43
Qualitative study, 1997
Box FM43
Russian production, 1997
Box FM43
Scripts, 1997-1998
Box FM43
Status report, 1997
Box FM43
Topics, 1996-1997
(5 folders)
Box FM43
Scripts, 1995-1998
(2 folders)
Box FM44
Scripts, 1998
Box FM44
Effectiveness of Ford Today, 1995
Box FM44
Actualidad Ford, 1997
Box FM44
Title list, 1997
Box FM44
Article, The Making of the Ford Trustmark Global Anthem, by Jill Powell1999
Box FM45
Articles and clippings, 1999
Box FM45
Awards and nominations, 2000-2001
Box FM45
[Book, Global Anthem Hello/Goodbye, undated, moved to Oversize Box FM-OV3]
Box FM45
Charlotte Church, 1999
Box FM45
Internet promotions (Ford.com), 1999-2001
Box FM45
Music, Goodbye/Hello, Global Trustmark Anthem (score and notes), undated
Box FM45
Press releases from Argentina, 1999
Box FM45
Print advertising, 1999
Box FM45
Television commercials stills, undated
Box FM45
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
General (objectives, purpose, background), 1998-1999
Box FM46
Budget, 1999-2004
(2 folders)
Box FM46
Correspondence, 1999-2004
Box FM46
Creative strategy, 1999
Box FM46
Hachette Filipacchi presentation, 1999
Box FM46
Legal, 1999
Box FM46
Meetings, 1999
Box FM46
Presentations, 1998-1999
(2 folders)
Box FM47
Print proposals, 1999
Box FM47
Research, 1999
Box FM47
Talent, 1999-2001
Box FM47
Argentina, 1999-2000
(2 folders)
Box FM47
Australia, 1999-2000
Box FM47
Canada (Vancouver), 1999-2000
Box FM48
China, 1999-2000
(3 folders)
Box FM48
England, 1999-2000
Box FM48
Germany, 1999-2000
Box FM48
Italy, 1999-2000
Box FM49
Japan, 1999-2000
(3 folders)
Box FM49
Television campaign, 1999-2000
(2 folders)
Box FM49
Television commercials--General, 1999
(1 of 3 folders)
Box FM49
Television commercials--General (continued), 1999
(2-3 of 3 folders)
Box FM50
Television commercials--International, 2004-2005
(2 folders)
Box FM50
Time Magazine campaign, 1999-2000
Box FM50
Miscellaneous, 1999
Box FM50
Budget for talent costs, 1999-2000
(3 folders)
Box FM51
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
First meeting binder, 2000
(3 folders)
Box FM52
GBU Automotive Excellence--Retail Case Studies, 2001
Box FM52
GBU Conference, 2003
Box FM52
GBU in Motion, 2003
(2 folders)
Box FM52
GBU Passport, 2001
Box FM52
Global Business Partnership Report, Fourth Quarter 1995, 1996
Box FM52
Global Business Unit Report, Third Quarter 1995, 1995
Box FM52
Road Warriors Conference, 2001
(2 folders)
Box FM52
[Miscellaneous, moved to Oversize Box FM-OV5]
Box FM52
[Board game, top Marques, undated, moved to Oversize Box FM-OV3]
Box FM53
Ford overseas distributors status report, 1962
Box FM53
Ford Brand Image Consumer Perceptions, 1991
Box FM53
Automotive industry, 1994
Box FM53
[Print advertising samples, 1990, moved to Oversize Box FM-OV4]
Box FM53
Correspondence, 1994
Box FM53
Research, 1989
Box FM53
[Introduction of new Ford farm tractors, 1964, moved to Oversize Box FM-OV4]
Box FM53
8-Box Segmentation Analysis, 1989
Box FM53
[Study group proposal, 1979, moved to Oversize Box FM-OV4]
Box FM53
[Booklet, Winning the World Over, 1996, moved to Oversize Box FM-OV4]
Box FM53
Competitive--BMW 850I, 1989
Box FM53
To-do lists, 1993
Box FM53
U.S. Medium and Heavy Truck Market Overview, 1993
Box FM53
[Introduction of Ford Cortina V6, 1973, moved to Oversize Box FM-OV4]
Box FM53
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Bassett, Ogilvy & Mather, Publicidad, 1996
Box FM54
Corporate advertising (in Spanish), undated
Box FM54
Ford Profit and Loss by Country, 1995
Box FM54
Great Car Launch, 1998
(2 folders)
Box FM54
KA print campaign, 2002
Box FM54
Brand plans, 1997
Box FM54
Escort case study, 1996
Box FM54
Explorer launch materials, circa 1997
Box FM55
F-100 launch, circa 1997
Box FM55
Fiesta launch, 1996
(2 folders)
Box FM55
Guia Ford, 1998
Box FM55
JWT/Y&R/WCJ partnership presentation, circa 1998
(2 folders)
Box FM55
KA launch, 1997
Box FM55
Strategic plan, 1999
Box FM55
Market development plan, 1996
Box FM55
Promotional materials, 2005
Box FM55
Video list, 1999
Box FM55
3 Directions dealer VIP presentation kit, circa 1998
Box FM56
3 Years/100,000 km Bumper-to-Bumper Warranty presentation, 1998
Box FM56
Account Status Book, 1995
Box FM56
Australian Car Market, 1995
(3 folders)
Box FM56
Ford Courier Turbo Diesel presentation, 1999
Box FM57
Ford Detour Launch Video presentation, 1999
Box FM57
Explorer, 1998
Box FM57
Fairlane, 1999
Box FM57
Falcon Dealer VIP Presentation Kit, circa 1998
Box FM58
Falcon Ute, 1999
(2 folders)
Box FM58
Ford Australia Primary Branding Repositioning, circa 1998
Box FM58
Laser, 1999
Box FM58
Live It campaign, 1998
(1 of 3 folders)
Box FM58
Live It campaign (continued), 1998
2-3 of 3 folders)
Box FM59
Melbourne Auto Show post analysis, 1999
Box FM59
Printed materials, 1999
Box FM59
Team RS, 2004
Box FM59
Advertising market, 1996
Box FM60
Goldfarb report, The Automotive Marketplace in Canada, 2002
Box FM60
Presentation, circa 2001
(3 folders)
Box FM60
Primary Brand Positioning Campaign, 2000
Box FM60
List of television commercials, 1997
Box FM60
Parts and service study, 1996
Box FM60
B256/256 (Fiesta) Positioning and Communications, 2001
Box FM61
Correspondence, undated
Box FM61
Middle East review, 1996
(2 folders)
Box FM61
Proposal for partnership with Stewart Grand Prix, 1995
Box FM61
Scripts and storyboards, 2002
Box FM61
CD132 (Mondeo) strategy, 2000
Box FM62
Communications brief, V184/5 (Transit) launch, 2000
Box FM62
European Campaign for a Multi-National Company: Ford Corporate Image Improvement Program, 1980s
Box FM62
Fiesta B256 launch, 2002
Box FM62
Geneva Auto Show press information, 1997
Box FM62
KA brand strategy, 1996
Box FM62
KA launch, 1996
Box FM62
Mondeo positioning, 2000
Box FM62
New Fiesta, 1996
(2 folders)
Box FM62
Puma, 1997
Box FM62
Aktuell case study, 1997
Box FM62
KA launch, 1996
Box FM63
Mondeo, 2001
Box FM63
Corporate advertising, 1996
Box FM63
Focus groups, 1997
Box FM63
Printed materials, 1997
Box FM63
Account Book, 1997
Box FM63
Account Status Book, 1995
(2 folders)
Box FM63
Competitive--Nissan Cube, 1998
Box FM63
Mondeo launch, 1998
1 of 3 folders)
Box FM63
Mondeo launch (continued), 1998
(2-3 of 3 folders)
Box FM64
Mondeo survey report, 1995
Box FM64
Fiesta, 2002
Box FM64
Fiesta--Amazon Project, 2002
Box FM64
Mondeo launch, circa 1998
Box FM64
Sales analysis, 1997
Box FM65
4 Ruedas, 1996
Box FM65
Fiesta launch, 1998
Box FM65
Ford distribution, 1997-1998
(2 folders)
Box FM65
Printed materials, 2000
Box FM65
Ranger pre-test, 1996
Box FM65
Ranger Ride-and-Drive and launch, 1997
Box FM65
Car market overview, circa 1996
Box FM65
Ford for Russia, 1995, 1997
(2 folders)
Box FM65
Mondeo, 2001
Box FM65
Moscow Auto Show, 1996
Box FM65
Voice of the Automotive Customer, 1996
Box FM65
Festiva, 1998
Box FM66
Grand Festiva launch, 1998
(2 folders)
Box FM66
Liata launch, 1998
Box FM66
Lio Ho Advertising Review, circa 1995
Box FM66
Mondeo launch, 1998
Box FM66
Printed materials, 1995
Box FM66
Pronto launch, 1998
Box FM66
Retail programs, 1998
Box FM66
Scorpio/Taurus launch, 1998
Box FM66
[Ford history, 1997, moved to Oversize Box FM-OV4]
Box FM66
Mondeo, 1996
Box FM66
Crown Victoria, 1997
Box FM66
Explorer/Taurus/Tracer, 1997
Box FM66
Habits and attitude study, 1993
Box FM66
Trademarks of Ford Motor Company, 1959 and undated
(2 folders)
Box FM67
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Corporate Identification Trustmark Standards, 1998
Box FM68
Ford/Conde Nast CD-ROM promotion, 1997
(4 folders)
Box FM68
Ford Corporate Trademark Guidelines, circa 2002
Box FM68
Legal Claims Book, 1998-2002
(4 folders)
Box FM68
Legal Claims Manual, 2000
Box FM68
Advertising, 1986-1990
(2 folders)
Box FM67 (continued)
Inside the Oval, 2006
Box FM67 (continued)
Return to Glory (Autoweek special advertising section), 1992
Box FM67 (continued)
Slogan awareness study (Winona Market Research Bureau), 1990
Box FM67 (continued)
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
General, 1997-2000 and undated
(2 folders)
Box FM69
Global Business Unit, Motor 'Eyes' conference, 1999
Box FM69
Global Motorsports Strategy Review, 1998
Box FM69
NHRA Ford Racing Fan Nationals, 2002
Box FM69
[Sign, undated: moved to Oversize Box FM-OV2]
Box FM69
Television, 1999
Box FM69
600 Series, 1964
Box FM70
700 Series, 1960s-1970s
(2 folders)
Box FM70
800 Series, 1970s
(4 folders)
Box FM70
850 Series, 1965-1968
(2 folders)
Box FM70
8000 Custom Cab, circa 1970
Box FM70
9000 Series, 1970s
(3 folders)
Box FM70
Aerostar, 1985-1986
(2 folders)
Box FM70
American Road camper, 1974
(2 folders)
Box FM70
B-750 school bus, undated
Box FM70
B-Series, 1973-1979
(2 folders)
Box FM70
Base model coupe, 1959
Box FM70
Bronco, 1966-1982 and undated
(1-53 of 54 folders: 1 folder moved to Oversize Box FM-OV2)
Box FM70
Bronco II, 1983-1985 and undated
(15 folders)
Box FM71
C-600, 1958, 1973
(2 folders)
Box FM71
C-750, 1965, 1971
(2 folders)
Box FM71
C-850, 1968
Box FM71
C-8000, undated
Box FM71
C-Series, 1965
Box FM71
Cement mixer, 1961
Box FM71
Club Wagon, 1969-1983
(9 folders)
Box FM71
Cobra, 1962
Box FM71
Condor II motor home, undated
Box FM71
Contour, 1996-1999
(2 folders)
Box FM71
Convertible Coupe, 1939
Box FM71
Country Sedan, 1952, 1959
(5 folders)
Box FM71
Country Squire, 1949-1971
(7 folders)
Box FM71
Courier, 1972-1983 and undated
(15 folders)
Box FM71
Crestline, 1952-1954
(7 folders)
Box FM71
Crestliner, 1950-1951
(2 folders)
Box FM71
Crown Victoria, 1980s-1990s
(3 folders)
Box FM71
Cruising Van, undated
Box FM71
CT-850, 1965
Box FM71
Custom, 1951, 1959
(4 folders)
Box FM71
Customline, 1952-1954
(6 folders)
Box FM72
Deluxe, 1948, 1951
(2 folders)
Box FM72
Econoline van, 1961-1985
(49 folders)
Box FM72
Ecostar, 1993
Box FM72
Escort, 1995-1998 and undated
(6 folders)
Box FM72
Expedition, 1990s and undated
(2 folders)
Box FM72
Explorer, 1972-1996 and undated
(4 folders)
Box FM72
F-100, 1957
(9 folders)
Box FM72
F-100 (continued), 1961-1984 and undated
(77 folders)
Box FM73
F-150, 1976-1999 and undated
(28 folders)
Box FM74
F-250, 1964-1980s and undated
(18 folders)
Box FM74
F-350, 1957-1973
(14 folders)
Box FM74
F-350 (continued), 1980s-1990s and undated
(9 folders)
Box FM75
F-500, 1957
(7 folders)
Box FM75
F-600, 1961-1970s and undated
(19 folders)
Box FM75
F-600/750, 1971
(2 folders)
Box FM75
F-600/800, 1954-1955
Box FM75
F-650 (?), 1990s
Box FM75
F-700, 1965-1973
(4 folders)
Box FM75
F-750, 1967-1973
(12 folders)
Box FM75
F-800, 1968
(4 folders)
Box FM75
F-850, 1965, 1969
(3 folders)
Box FM75
F-880, 1973
Box FM75
F-1000, 1963 and undated
(2 folders)
Box FM75
F-8000, undated
Box FM75
F-Series, 1967-1985 and undated
(1-13 of 14 folders: 1 folder moved to Oversize Box FM-OV2)
Box FM75
Fairlane, 1958-1970
(16 folders)
Box FM76
Falcon, 1960-1963
(4 folders)
Box FM76
Fiesta, undated
Box FM76
Fire trucks, 1955-1961 and undated
(41 folders)
Box FM76
Galaxie, 1959
(8 folders)
Box FM76
German commercial vehicles, 1990s
Box FM76
Granada, undated
Box FM76
H-750 sleeper cab, 1965
Box FM77
H-950, 1962-1965
(6 folders)
Box FM77
H-1000, 1963 and undated
(4 folders)
Box FM77
L-800, 1961
Box FM77
L-9000, 1970
(2 folders)
Box FM77
Lincoln-Mercury, multiple models, 1990s
Box FM77
Louisville Series, 1990s
(6 folders)
Box FM77
LTD, 1970-1972
Box FM77
Mainline, 1952-1953
(2 folders)
Box FM77
Maverick, 1971
Box FM77
Mercury van, undated
Box FM77
[Model A roadster, circa 1930, moved to Oversize Box FM-OV5]
Box FM77
Model A station wagon, 1929
Box FM77
Model F, circa 1905
Box FM77
Model T, 1914
Box FM77
Multiple models, 1965-1997
(6 folders)
Box FM77
Mustang, 1964-1990s
(4 folders)
Box FM77
N-600, 1963, 1970
(5 folders)
Box FM77
N-700, 1968
(3 folders)
Box FM77
N-750, 1963
(2 folders)
Box FM77
N-800, 1970
Box FM77
N-950-D, 1963-1969
(6 folders)
Box FM77
N-1000, 1963
Box FM77
N-6000, 1963, 1967
(3 folders)
Box FM77
N-8000, 1970
(4 folders)
Box FM77
N-9000, undated
(3 folders)
Box FM77
N-Series, 1961-1968 and undated
(8 folders)
Box FM77
NT-850, 1963-1968
(10 folders)
Box FM77
NT-950-D, 1963-1968
(6 folders)
Box FM78
P-100, 1962
(3 folders)
Box FM78
P-5000, 1962
(2 folders)
Box FM78
P-Series, 1963 and undated
(6 folders)
Box FM78
Pickup, 1970, 1982
(3 folders)
Box FM78
Police car, undated
Box FM78
Probe, 1995
Box FM78
Ranch Wagon, 1952, 1959
(5 folders)
Box FM78
Ranchero, 1960-1977
(51 folders)
Box FM78
Ranger, 1970-1983
(75 folders)
Box FM79
Ranger (continued), 1983-1997 and undated
(13 folders)
Box FM80
Rescue Squad vehicles, 1948-1958 and undated
Box FM80
School bus, undated
Box FM80
Station Wagon, 1940
Box FM80
Supercab, 1975
(3 folders)
Box FM80
T-600, 1966
Box FM80
T-800, 1961, 1969
(4 folders)
Box FM80
T-850, undated
Box FM80
T-950, 1965-1966
(3 folders)
Box FM80
T-Series, undated
Box FM80
Taurus, 1986-1995
(4 folders)
Box FM80
Telstar/TX5, circa 1990s
Box FM80
Thunderbird, 1957-1995
(11 folders)
Box FM80
Torino, 1971
Box FM80
Tractors, 1956
(2 folders)
Box FM80
V-8, 1932, 1937
Box FM80
Victoria, 1951
Box FM80
W-950, 1966
(16 folders)
Box FM80
W-1000, 1967, 1969
(9 folders)
Box FM81
W-9000, 1970, 1972 and undated
(10 folders)
Box FM81
W-Series, 1971 and undated
(3 folders)
Box FM81
[Wagonmaster, 1967-1968, moved to Oversize Box FM-OV5]
Box FM81
Windstar, circa 1990s
Box FM81
Best Never Rest, 1990s
Box FM81
Built Ford Tough, circa 1997
Box FM81
[Commercials, still frames: moved to Oversize Box FM-OV1]
Box FM81
Ford Country logos, 1990s
Box FM81
Ford factory and buildings+E356, undated
Box FM81
Ford Oval servicemark, undated
Box FM81
[Halftone art--Hand polishing Ford oval, 1986, moved to Oversize Box FM-OV5]
Box FM81
Historical print advertisements, 1911-1924
Box FM81
Miscellaneous dealer advertisements, 1950s-1980s
Box FM81
Outdoor advertising, 1950s-1960s
(2 folders)
Box FM81
Stills from commercials, 1950s-1970s
(3 folders)
Box FM81
[Transparencies, 1994 Greater Los Angeles Auto Show: moved to Oversize Box FM-OV2]
Box FM81
Air bags, undated
Box FM81
Diesel engine, 330 CID, 1963
(2 folders)
Box FM81
Diesel engine, 363 CID, 1967
Box FM81
Engine, 1996
Box FM81
Engine parts, 1951
Box FM81
F-100 vs. Chevrolet chassis, 1960
Box FM81
F- and T-Series engine accessibility, 1963
Box FM81
Inline-6 engine, 1952-1959
(3 folders)
Box FM81
Pickup 6-cylinder engine parts, 1965
Box FM81
Pickup coil suspension, 1965
Box FM81
Pickup frame details, 1965
Box FM81
Radios, undated
Box FM81
Truck and van interiors, 1963-1964 and undated
(2 folders)
Box FM81
Truck undercarriage, undated
Box FM81
V-6 engine, undated
(3 folders)
Box FM81
V-6 engine, T-Series, 1965
Box FM81
V-8 engine, 1952, 1954, 1990s
(3 folders)
Box FM81
V-8 engine, 289 CID, 1968
Box FM81
V-8 engine, 292 CID, 1959
Box FM81
V-8 engine, 302 CID, 1968
Box FM81
V-8 engine, 332 CID, 1959
Box FM81
V-8 engine, 430 CID for Thunderbird, 1959
Box FM81
Miscellaneous, undated
Box FM81
Advertising examples--Argentina-Australia, 1996
(3 folders)
Box FM82
Advertising examples--Chile-Thailand, 1996
Box FM82
Advertising examples--Miscellaneous, 1998
Box FM82
European product transparencies, undated
(5 folders)
Box FM82
India--Slides from 1995 print campaign, 1996
Box FM82
Taiwan--Mondeo artwork, 1995
Box FM82
Benjamin, Tom, undated
Box FM83
Clinton, Bill, with heads of Big-3 automakers, undated
Box FM83
Flanagan, Ed, and Pete Hubbard, undated
Box FM83
Henry Ford, Henry Ford II, Benson Ford, Edsel Ford, undated
Box FM83
Iacocca, Lee, undated
Box FM83
Keith, Toby, undated
Box FM83
Nichols, Roberta, 1993 and undated
Box FM83
Unidentified, 1990s and undated
(3 folders)
Box FM83
Daytona, 1962
(2 folders)
Box FM83
F-150 racing, circa 1998
Box FM83
Nascar trucks, 1997
Box FM83
Miscellaneous, 1990s and undated
Box FM83
Cars and trucks, 1980s-1990s
(2 folders)
Box FM83
European models, 1990s
Box FM83
Farm-Use trucks, 1940s-1950s
Box FM83
Heavy-Duty trucks, 1949-1980s
(4 folders)
Box FM83
Medium-Duty trucks, 1967-1980s
(4 folders)
Box FM83
Miscellaneous, 1949-1996 and undated
(11 folders)
Box FM83
Ford Motor Company, 1975-1999
(2 folders)
Box FM84
Ford of Canada, 1966-1970
Box FM84
Automotive News, 1975
Box FM84
Central Office Libraries, 1960s-1970
Box FM84
Fair Lane--Ford Motor Company Archives, 1953
Box FM84
Ford Science Front, 1964-1968
Box FM84
Management Service Letter, 1959-1960
Box FM84
Cars that Wrote the Future, 1987
Box FM84
Challenge of Decision Making, by Arjay Miller, 1965
Box FM84
Evolution of Mass Production, 1956
Box FM84
Fair Lane--A Business Archive, by Dr. Wayne C. Grover, 1953
Box FM84
Ford Motor Company Archives, by Henry C. Edmunds, 1952
Box FM84
Ford Photographs and Documents, 1953
Box FM84
Ford Story (speeches on direct mail), 1953
Box FM84
Future of Ford, by Lehman Brothers, 1956
Box FM84
Henry and Edsel Ford Auditorium, 1967
Box FM84
Henry Ford--A Personal History, 3rd ed., 1973
Box FM84
Henry Ford Museum, undated
Box FM84
Keys to the Car, by Fred Sloman, 1953
Box FM84
New Dimensions of Business Responsibility, by Arjay Miller, 1965
Box FM84
Speaking of Yesterday (Ford oral history project), by Owen W. Bombard, 1952
Box FM84
Miscellaneous small pamphlets and announcements1962, 1997 and undated
(2 folders)
Box FM84
1968 Durability Campaign, 1967
Box FM85
1978 75th Anniversary Proposal, 1977
Box FM85
Advertising 101, 1992
(4 folders)
Box FM85
An Enduring Philosophy--Challenges and Joys (Speech by Hiroyuki Yoshino, Honda of America), 1991
Box FM85
Data Dictionary, 1992
Box FM85
Drawing on the Nation's Technology Resources (by Jacques S. Gansler, TASC), 1991
Box FM85
Ford/JWT Capabilities Review, circa 1994
Box FM85
How JWT Can Help SVO, 1991
Box FM85
Lee Iacocca Meeting, 1970
Box FM85
Meeting with John Naughton, 1970
Box FM85
New Advertising Media, 1988
Box FM85
Power Media Reports, 1992
Box FM85
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Brand Operating System, 1996
(2 folders)
Box FM86
Brand Positioning User Guide, circa 1997
Box FM86
Convergent Media Initiative (Atherton & Associates presentation), 1999
Box FM86
Detroit Production Manual, circa 1997
(2 folders)
Box FM86
Ford Brand Reference Guide, 1997
Box FM86
Ford Financial Brand Strategy, 2000
Box FM86
Ford Fourth Quarter Highlights, 2002
Box FM86
Ford/JWT Marketing Partnership, circa 1996
Box FM86
15-Second Commercials Research, 1985-1986
(5 folders)
Box FM87
Automotive Editors Analysis, 1986
Box FM87
Brand Image Tracking Study, 1990
Box FM87
Business Review Board materials, 1990
Box FM87
Consumer Based Segmentation of the Pickup Market, undated
Box FM87
Consumer Looks at Loyalty and Disloyalty, circa 1990
Box FM87
Durability Testing for Light Trucks, 1978-1993
Box FM87
Executional Testing, 1986-1987 and undated
(2 folders)
Box FM87
Experiencers, undated
Box FM87
[Final Results, Economy Run campaign, 1951: moved to Oversize Box FM-OV1]
Box FM87
Ford and the Competitive Environment, 1987-1991, 1986
Box FM87
Ford Division Binder, 1989
(3 folders)
Box FM87
Ford Division Car or Truck Qualitative Research Process, 1988
Box FM88
Ford Division Image Goal Research, 1984-1986 and undated
Box FM88
Ford Division Image Groups, 1986
Box FM88
Ford Division Regional Analysis, 1988
Box FM88
Ford Division Theme Research, 1982-1991
(2 folders)
Box FM88
Ford Marketing Intelligence Group proposal, 1990
Box FM88
Ford Truck Times Survey of Reader Opinions, circa 1971
Box FM88
Global Demographics for Market Studies, 1989, 1991
Box FM88
Impact of Commercials Tested for Ford, 1983
Box FM88
Argentina New Market Consumer Insights, undated
Box FM88
Ford Export Corporation, military and diplomatic campaign, 1980
Box FM88
Ford Export Corporation, truck campaign, 1981
Box FM88
Ford for China, circa 1994
Box FM88
Ford International Coordination, 1984
Box FM88
German market segmentation study, 1990
Box FM88
Global consumer program, circa 1994
Box FM88
Gulf Cooperation Council overview, undated
Box FM88
Japan overview, undated
Box FM88
Japan trip report, 1989
Box FM88
Media Landscape in Belarus, undated
Box FM88
Media Landscape in Ukraine, undated
Box FM88
Product Excellence on a Complex Product through Telephone Interviewing, R.P. Smith and A.J.K. Watson (European research), 1983
Box FM88
Snapshot of JWT International (Kevin Dolan), 1991
Box FM88
Venezuela overview, undated
Box FM88
It's 1991, Do You Know Where Your Cars and Trucks Are?, 1991
Box FM89
Basic marketing information, 1983
Box FM89
Presentation, Marketing to Women in the 1990s, circa 1994
Box FM89
Youth Market, circa 1992
Box FM89
Maturing of America, undated
Box FM89
MRL Research Group, Testing The Ford Report Concept, 1992
Box FM89
Mustang Buyers Study, 1964
Box FM89
New American Consumer Segments, 1988-1994
(3 folders)
Box FM89
Phone survey no. 1 and 2, 1986
Box FM89
Psychological and Objective Factors in the Prediction of Brand Choice--Ford Versus Chevrolet, Franklin B. Evans, 1959-1961
Box FM89
Tailor-Made Research, undated
Box FM89
Thompson Way: A Guide to Research, undated
Box FM89
Topline Summary of Ford Primary Brand Exploratory Research, undated
Box FM89
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Focus Driving Dynamics Evidence Research, 2002
Box FM90
Focus groups, 1996
Box FM90
Ford Catalog Research, 2001
Box FM90
Global Market Analysis Workshop, 1995
Box FM90
Box FM90
Hispanic Advertising Review, circa 1995
Box FM90
Hispanic market, 1997 and undated
(4 folders)
Box FM90
Background, 1995-1998 and undated
(2 folders)
Box FM90
Clipping file, 1998
Box FM90
Female advocacy research, 1998
Box FM90
Ford Guide, 1998
Box FM90
Global Women's Task Force, 1997-1998
(2 folders)
Box FM91
Planning, 1998-1999
Box FM91
Art, Science, and Common Sense of Marketing to Women, undated
(2 folders)
Box FM91
Automotive Aftermarket and Women, undated
Box FM91
Effectiveness of Ford Force Insert (Condé Nast study), 1998
Box FM91
Interactional Research (study by Intuition Group, a division of JWT), 1998
Box FM91
On-Line Sweepstakes Summary, 1997
Box FM91
Recommendation for a Ford Division Women's Marketing Strategy, 1996
Box FM91
U.S. Women's Market Overview, circa 1997
Box FM91
What Do Relationships Have to Do with Brands? Undated
Box FM91
What Women Want--Women's Economic Club, 2005
Box FM91
Women's Market 1997 NVCS Analysis, 1997
Box FM91
Women's Market Communications Plan, circa 1998
Box FM91
Women's Market Interviews, 1996
Box FM91
Women's Marketing Client Service Recommendation, 1998
Box FM91
Women's Marketing Creative Standards, 1997
Box FM91
Women's image effort study, 1998 and undated
Box FM91
Youth and the Automotive Market, 1997
Box FM92
Youth Market Analysis, 1997
Box FM92
Youth Market Lifestage Segmentation, 1998
Box FM92
Youth Programs Review, 1997
Box FM92
Survey forms, 1997
Box FM92
Zandl Group Hot Sheet, 1996
Box FM92
3.8 Liter V-6 Engine, 1980-1981
Box FM93
Automatic Transmission Division, 1950s
Box FM93
Basic Automotive Manufacturing, 1966
Box FM93
Car is Born, circa 1969
Box FM93
Confidential Car Bulletin, 1966
Box FM93
Engineering and testing, 1951-1972
Box FM93
Engineering Reliability Laboratory, 1966
Box FM93
Evolution of Mass Production, circa 1969
Box FM93
Ford Engineering Forum Proceedings, 1961
Box FM93
Ford Performance Handbook (Hot Rod Magazine Technical Library), 1962
Box FM93
Foundry Operations, 1961
Box FM93
Glass & Chemical Products Division, 1961
Box FM93
Glass Plant Open House, 1951
Box FM93
Light Truck Durability and Reliability, 1962
Box FM93
Peaceful Revolution: The Silver Anniversary Story of the V-8 Engine, 1957
Box FM93
Plastics Plant Open House, 1950
Box FM93
Preliminary 1983 Ranger Engineering Specifications, 1981
Box FM93
Preliminary Engineering Data Book, Ford Sedan Delivery no. 5, 1956
Box FM93
Pressed Steel Plant Open House, 1950
Box FM93
Six Cylinder Truck Engine, 1952-1954
Box FM93
Steel By Ford, circa 1962
Box FM93
Tables and Formulas for the Automotive Engineer, 1969
Box FM93
Welcome to Hurricane Road, circa 1958
Box FM93
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
2005 Ford 500 Launch Materials, 2004
Box FM94
2005 Ford Super Duty Launch Materials, 2004
Box FM94
Advertising Planner, 2000
Box FM94
Asia-Pacific Communications, 1997
Box FM94
[Brochure program, 2001, moved to Oversize Box FM-OV5]
Box FM94
Fiesta/KA training kits, 1997
Box FM94
GCC/Saudia Arabia Brand Guide, 1996-1997
(2 folders)
Box FM95
Israel Brand Guide, 1997
Box FM95
Mailings, 1999
Box FM95
Marketing Strategy Policy Manual, 1999
(2 folders)
Box FM95
Marketing Strategy Policy Manual, 2000 Model Year, 1997
(2 folders)
Box FM95
Middle East Market Overview, 1997
Box FM95
Russia Brand Guide, 1997
Box FM95
Saudi Arabia, 1997
(2 folders)
Box FM95
Slovenia Brand Guide, 1997
Box FM96
Toolkit, 2002
Box FM96
Vehicle Merchandising Marketing Planner, 1998
Box FM96
2001 Ford Explorer, 2001
Box FM-OV1
Autoweek--Thunderbird feature, 1999
Box FM-OV1
Beatles Anthology announcement (ABC television), 1995
Box FM-OV1
Built Ford Tough Truck Team Rules poster, undated
Box FM-OV1
Commercials, still frames, 1970s
Box FM-OV1
Explorer Load Leveler bumper image, 1999
Box FM-OV1
Final results, Economy Run campaign, 1951
Box FM-OV1
Ford 100 Automotive News Commemorative Edition, 2003
Box FM-OV1
Ford centennial advertisements, 2003
Box FM-OV1
Ford F350, undated
Box FM-OV1
Ford Motorsport sign, undated
Box FM-OV2
F-Series natural gas vehicles, 1994
Box FM-OV2
Graphic design for Duratec/Zetec, circa 1984
Box FM-OV2
Halftone art: Hand polishing Ford Oval, 1986
Box FM-OV2
Helping the planet A to Z, undated
Box FM-OV2
How Ford's Ball Joints Work, 1954
Box FM-OV2
How to be an expert driver, 1940s
Box FM-OV2
Leaf & Road, 1993
Box FM-OV2
Mustang Logo, 25 Years, 1989
(2 folders)
Box FM-OV2
Mustang neon sign design, Dennis Flaherty, 1994
Box FM-OV2
Norman Rockwell print, Ford men, circa 1953
Box FM-OV2
Photograph of Agreement on Terms, 1958
(6 folders)
Box FM-OV2
Photographs, Ford Bronco, circa 1980s
Box FM-OV2
Photographs, Ford trucks, circa 1980s
Box FM-OV2
Photograph of JWT memo, 1943
Box FM-OV2
Transparencies, 1994 Greater Los Angeles Auto Show, 1994
Box FM-OV2
WDMO Brochure Program for 2003, 2001
Box FM-OV2
Board game--Top Marques, undated
Box FM-OV3
Book--Global Anthem Hello/Goodbye, undated
Box FM-OV3
Brazil Print Ads, 1990
Box FM-OV4
Europe: Introduction of new Ford Farm Tractors, 1964
Box FM-OV4
Germany: Study Group Proposal, 1979
Box FM-OV4
Global Anthem-Argentina, 1999
Box FM-OV4
India, Winning the World Over booklet, 1996
Box FM-OV4
South Africa: Intro of Ford Cortina V6, 1973
Box FM-OV4
Turkey: Ford History, 1997
Box FM-OV4
Alternative Natural Gas/ Fuel Competitors, circa 1990s
Box FM-OV5
California RMP Outdoor Vanity Plate with Mustang Logo, undated
Box FM-OV5
Cars and trucks, 1997
Box FM-OV5
General: Ford Global Business Unit, 2000
Box FM-OV5
Ford sign, undated
Box FM-OV5
Job Order No 1000005 Wagonmaster, 1967-1968
Box FM-OV5
Mustang logo, 25 Years, 1989
Box FM-OV5
Photograph, Model A roadster, 1930s
Box FM-OV5
Repro art for Thunderbird nameplate 89, 1989
Box FM-OV5
Vehicle, 1991
Box FM-OV5
T-Bird, 1958
Box FM-OV5
Taurus LX Package 208A, 1987
Box FM-OV5
Thunderbird P.E.P 151A, 1988
Box FM-OV5
Truck Month Ford funding, 1991
Box FM-OV5
Unsorted storyboards and advertising art, 1963-1968
Box FM-OV6-OV23
R.T. French, 1947-1988 and undated
(8 boxes)
Budget, 1985-1986
Box FR1
Competition, 1986
Box FR1
Correspondence, 1986-1987
Box FR1
Hispanic market, 1985-1987
(2 folders)
Box FR1
Magazine and newspaper articles, 1947-1986
(2 folders)
Box FR1
Military campaign, 1980
Box FR1
Miscellaneous, 1986
Box FR1
Planning and reviews, 1984, 1986
Box FR1
Budget, 1986
Box FR2
Nielson report on prepared mustard, 1986
Box FR2
Planning, 1984-1987
(2 folders)
Box FR2
Project Foresight, 1985-1986
Box FR2
Project Snow, 1986
Box FR2
Vive Le Dijon, 1984-1985
Box FR2
Advertising, 1985-1986
Box FR2
Competitive spending, 1985-1987
Box FR2
Grey Poupon, 1986
Box FR3
Guldens, 1985-1986
Box FR3
Reviews, reports, and research results, 1985-1986
Box FR3
Budget, 1986-1987
Box FR3
Planning and reviews, 1985-1986
Box FR3
Print and television advertising, 1986-1987
Box FR3
Be Good To Your Food campaign, 1985-1986
Box FR3
Budget, 1986-1987
Box FR3
Development and project lists, 1985-1987
Box FR3
Media plans, 1985-1987
Box FR3
Reviews and recommendations, 1986
Box FR3
General, 1985-1986
Box FR3
Box FR3
French's Hearty American Dinners, 1986
Box FR3
General, 1985-1986
Box FR3
Competition, 1985-1986
Box FR3
Project Clover, 1985-1988
(2 folders)
Box FR4
General, 1985-1986
Box FR4
Frozen and canned side dishes, 1985-1986
Box FR4
Image advertisements, 1985
Box FR4
International Advertising, 1984-1985
Box FR4
Miscellaneous foods, 1984-1986
Box FR4
Nice food advertisements, 1985
Box FR4
Nice use of space, 1985
Box FR4
Pasta sauces, 1985
Box FR4
Salad dressings, 1985
Box FR4
Soups, 1985
Box FR4
Competition, 1985-1986
Box FR5
Planning, reports, and reviews, 1983-1986
Box FR5
Print advertisements, undated
Box FR5
Project Lucy/Chili-O, 1979, 1986
Box FR5
Project Puddles: Vegetable Cook-In Sauce Mix, 1986
Box FR5
Analysis, 1986
Box FR5
Budget, 1985-1987
Box FR5
Brand review, 1986
Box FR5
Competition, 1986-1987
Box FR5
Data, 1984, 1986
Box FR5
Planning, 1985-1987
Box FR5
Presentations, 1986 and undated
Box FR6
Print advertising, 1985 and undated
Box FR6
Project Roundup, 1985-1986
Box FR6
Television advertising, 1985-1986
Box FR6
Tests, 1985-1986
Box FR6
Competitive print advertisements, 1984-1986
Box FR6
Competitive television advertisements, 1983-1984
Box FR6
Data, reviews, and recommendations, 1984-1986
Box FR6
Overview and Project Chopstix, 1984
Box FR6
Print advertising, 1984-86
Box FR6
Budget, 1985-1986
Box FR7
Competition, 1985-1986
Box FR7
Correspondence, 1986
Box FR7
Media plans, 1984, 1986-1987
Box FR7
Miscellaneous, 1986
Box FR7
Nielson report on meat sauces, 1986
(2 folders)
Box FR7
Nielson report: Preliminary uninspected chart deck, 1986
Box FR7
Print advertising, 1984-1987
Box FR7
Project lists, 1986
Box FR7
Radio advertising, 1984-1986
Box FR7
Reviews, and strategies, 1984-1986
Box FR7
Taste preference claim and NAD ruling, 1986
Box FR7
Competition, 1985-1986
Box FR8
Pasta Toss, 1986
Box FR8
Mustard, 1985-1986
Box FR8
Newspaper and magazine articles, 1985-1986
Box FR8
Worcestershire Sauce budget, 1986
Box FR8
General Cigar Co., 1935-1961
(4 boxes)
[Includes correspondence, proofs, promotional materials, and sample boxes from the General Cigar Company.]
Account history, 1961
Box GC1
Advertising copy, 1949-1951
Box GC1
Correspondence, 1932-1954
(4 folders)
Box GC1
Meeting minutes, 1936-1951
(folders 1-17 of 20)
Box GC1
Meeting minutes, 1936-1951
(folders 18-20 of 20)
Box GC2
Pertinent information, 1935-1959
Box GC2
Plan and data, 1936-1950
(3 folders)
Box GC2
Burning Question, 1935
Box GC2
Company publications, 1939-1949 and undated
Box GC2
Long Ash, 1936-1950
(folders 1-4 of 8)
Box GC2
Long Ash, 1936-1950
(folders 5-8 of 8)
Box GC3
Newspaper and magazine clippings, 1941-1951
Box GC3
Sales, 1929-1951
(3 folders)
Box GC4
Advertising expenses, 1941-1951
(2 folders)
Box GC4
Competition advertising expenditures, 1936-1950
Box GC4
Detailed sales figures, 1933-1950
Box GC4
Sales data, 1950-1951
Box GC4
Source book, circa 1960
Box GC4
Miscellaneous, 1936-1950 and undated
Box GC4
Small cigars, 1950
Box GC4
White Owl dealers, 1950
Box GC4
Advertising expenditures survey, circa 1950
Box GC4
Important letters, 1931-1949
[Includes mention of the reasoning behind targeting women in a major advertising campaign. In that case, cigars were promoted as a gift idea for men, and studies were cited to suggest that White Owl Cigars were less likely to cause bad breath than other brands.]
(3 folders)
Box GC4
Sales policy, important letters, 1950-1951
Box GC4
Charts and advertisements, 1950
Box GC4
Competitive advertisements and estimates, 1950
Box GC4
Company manual, 1951
[Includes original and facsimile.]
Box GC5
White Owl cigar boxes, undated
Box GC6
Handy Andy, 1990 and undated
(6 boxes)
[Contains presentation materials, storyboards, promotional posters and sketches for the client Handy Andy. Arranged first by size, and then alphabetically by folder title.]
Brochures, 1990
Box HA1
Campaign notes, undated
Box HA1
Presentation packet, 1990
(2 folders)
Box HA1
Print campaign, undated
Box HA1
Display cut-out, undated
Box HA2
Forest City promotions, 1990
Box HA2
Miscellaneous posters, undated
Box HA2
Posters, undated
(2 folders)
Box HA3
Black & Decker poster sketch, undated
Box HA4
Dutch Boy Week poster, undated
Box HA4
Presentation, undated
Box HA5
Storyboard, 1990
Box HA5
MinWax poster sketch, undated
Box HA5
Presentation, Schaumburg, IL, 1990
(1-2 of 5 folders)
Box HA5
Presentation, Schaumburg, IL, 1990
(3-5 of 5 folders)
Box HA6
Rubbermaid poster sketch, undated
Box HA6
Hyatt Hotels, 1978-1987
(2 boxes)
Business travelers responses to Hyatt Food and Beverage Operations Phase II, 1985
Box HY1
Clippings, 1977-1983
Box HY1
Communications check, 1986
Box HY1
Exploratory research to evaluate travelers' potential acceptance of new Hyatt Hotel concepts, 1984
Box HY1
Hotel industry background overview, 1978
Box HY1
Hyatt Hotels 1984 tracking study, Wave III, 1985
Box HY1
Hyatt Regency Grand Cypress study, Wave I, 1986
Box HY1
Look at travel agent usage of the Hotel and Travel Index and advertising in the Index, 1986
Box HY1
Midweek studies, 1986-87
(2 folders)
Box HY1
New hotel concept feasibility study, 1985
Box HY1
Palm Beaches customer survey results, 1984
Box HY2
Palm Beaches Midweek and Gold Passport customers results, 1984
Box HY2
Review of selected new hotel products and their attributes relative to the Hyatt One and Hyatt Two concepts, 1985
Box HY2
Topline findings: Hyatt retirement living complexes, 1986
Box HY2
Tracking study, wave V, 1986
Box HY2
Trade directory evaluation among travel agents and corporate meeting planners, 1984
Box HY2
Weekend promotion study, 1986
Box HY2
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Banana analysis: teen segment, 2002
(2 folders)
Box IBA1
Banana attitude and usage research, 2002
Box IBA1
Banana cross tabs, 2001
(5 folders)
Box IBA1
Banana research, 2002
(1-2 of 3 folders)
Box IBA1
Banana research (continued), 2002
(3 of 3 folders)
Box IBA2
Consumption campaign, 2001
Box IBA2
Creative review, 2001
Box IBA2
Focus group questionnaire: Chicago, 2002
(2 folders)
Box IBA2
Qualitative and quantitative research2002-2003
(3 folders
Box IBA2
OR1. Focus Group, Bananas, 1/29/01, 2 p.m. Created: 2001. TRT: C120.
Box IBA3
OR2. Focus Group, Bananas, 1/29/01, 4 p.m. Created: 2001. TRT: C120.
Box IBA3
OR3. Focus Group, Bananas, 1/29/01, 8 p.m. Created: 2001. TRT: C120.
Box IBA3
OR4. Focus Group, Bananas, Robert C, 1/30/01. Created: 2001. TRT: C120.
Box IBA3
OR5. Focus Group, Bananas, 1/30/01, 12 p.m. Created: 2001. TRT: C120.
Box IBA3
OR6. Focus Group, Snacks, Kathleen S, 1/31/01, 2-8 p.m. Created: 2001. TRT: C120.
Box IBA3
OR7. Focus Group, Snacks, Janet O, 1/31/01, 2 p.m. Created: 2001. TRT: C120.
Box IBA3
OR8. Focus Group, Snacks, Matthew A, 1/31/01, 4 p.m. Created: 2001. TRT: C120.
Box IBA3
OR9. Focus Group, Snacks, Eric Y, 1/31/01, 8 p.m. Created: 2001. TRT: C120.
Box IBA3
OR10. Focus Group, Snacks, Ann M, 2/1/01, 2 p.m. Created: 2001. TRT: C120.
Box IBA3
OR11. Focus Group, Snacks, Devin S, 2/1/01, 4 p.m. Created: 2001. TRT: C120.
Box IBA3
OR12. Focus Group, Snacks, Shawn S, 2/1/01, 6 p.m. Created: 2001. TRT: C120.
Box IBA3
OR13. Focus Group, Snacks, Alexis M, 2/1/01, 8 p.m. Created: 2001. TRT: C120.
Box IBA3
OR14. Focus Group, Bananas, 3/8/02, 12 p.m. Created: 2002. TRT: C120.
Box IBA3
OR15. Focus Group, Bananas, 3/8/02, 2 p.m. Created: 2002. TRT: C120.
Box IBA3
OR16. Focus Group, Bananas, 3/8/02, 6 p.m. Created: 2002. TRT: C120.
Box IBA3
OR17. Focus Group, Bananas, 3/8/02, 8 p.m. Created: 2002. TRT: C120.
Box IBA3
OR18. Focus Group, Banana, Tuesday, 3/6/02. Created: 2002. TRT: Unknown.
Box IBA4
OR19. Focus Group, Banana, Tuesday, 3/6/02 (Dup of OR1). Created: 2002. TRT: Unknown.
Box IBA4
OR20. Chicago, 3/8/02, 12 p.m., 1 of 2. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR21. Chicago, 3/8/02, 12 p.m., 2 of 2. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR22. Chicago, 3/8/02, 2 p.m., 1 of 2. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR23. Chicago, 3/8/02, 2 p.m., 2 of 2. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR24. Chicago, 3/8/02, 6 p.m., 1 of 2. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR25. Chicago, 3/8/02, 6 p.m., 2 of 2. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR26. Chicago, 3/8/02, 8 p.m., 1 of 2, Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR27. Chicago, 3/8/02, 8 p.m., 2 of 2. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR28. Copy of 1. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR29. Copy of 2. Created: 2002. TRT: 60:00.
Box IBA4 (continued)
OR30. Focus Group, Bananas, 1/29/01. Created: 2001. TRT: T120.
Box IBA5
OR31. Focus Group, Bananas, 1/29/01, 2 p.m. Created: 2001. TRT: T120.
Box IBA5
OR32. Focus Group, Bananas, 1/29/01, 6 p.m. Created: 2001. TRT: T120.
Box IBA5
OR33. Focus Group, Bananas, 1/29/01, 8 p.m. Created: 2001. TRT: T120.
Box IBA5
OR34. Focus Group, Bananas, Robert C, 1/30/01. Created: 2001. TRT: T120.
Box IBA5
OR35. Focus Group, Bananas, 1/30/01, 12 p.m. Created: 2001. TRT: T120.
Box IBA5
OR36. Focus Group, Bananas, 1/30/01, 2-10 p.m. Created: 2001. TRT: T120.
Box IBA5
OR37. Focus Group, Bananas, 1/30/01, 6 p.m. Created: 2001. TRT: T120.
Box IBA5
OR38. Focus Group, Snacks, Janet O, 1/31/01, 2 p.m. Created: 2001. TRT: T120.
Box IBA5
OR39. Focus Group, Snacks, Matthew A, 1/31/01, 4 p.m. Created: 2001. TRT: T120.
Box IBA5
OR40. Focus Group, Snacks, Kathleen S, 1/31/01, 2-8 p.m. Created: 2001. TRT: T120.
Box IBA5
OR41. Focus Group, Snacks, Eric Y, 1/31/01, 8 p.m. Created: 2001. TRT: T120.
Box IBA5
OR42. Focus Group, Snacks, Ann M, 2/1/01, 2 p.m. Created: 2001. TRT: T120.
Box IBA5
OR43. Focus Group, Snacks, Devin S, 2/1/01, 4 p.m. Created: 2001. TRT: T120.
Box IBA6
OR44. Focus Group, Snacks, Alexis M, 2/1/01, 8 p.m. Created: 2001. TRT: T120.
Box IBA6
OR45. Fieldwork Chicago--O'Hare, Banana, 3/8/02, 12 p.m. Created: 2002. TRT: T120.
Box IBA6
OR46. Fieldwork Chicago--O'Hare, Banana, 3/8/02, 2 p.m. Created: 2002. TRT: T120.
Box IBA6
OR47. Fieldwork Chicago--O'Hare, Banana, 3/8/02, 6 p.m. Created: 2002. TRT: T120.
Box IBA6
OR48. Fieldwork Chicago--O'Hare, Banana, 3/8/02, 8 p.m. Created: 2002. TRT: T120.
Box IBA6
Advertising and Promotion Guide, undated
[Policy manual of IBM Corporate Advertising Department]
Box IBM1
Agency status meeting, undated
Box IBM2
Burrelle advertising analysis reports, 1986
Box IBM2
Clippings, 1959-1987
(8 folders)
Box IBM2
Competitive advertising tracking system proposal, 1986
Box IBM2
Competitive creative printouts, 1986
Box IBM2
Computer 101, undated
Box IBM2
Confidential disclosure agreement, 1986
Box IBM2
Copy examples (some items removed to Oversize Materials, Box IB7), 1985-1986 and undated
Box IBM2
Corporate communications task document, 1986
Box IBM2
DEC advertising overview, 1986
[Digital Equipment Corporation was a leading IBM competitor. Report was prepared by Doyle Dane Bernbach agency.]
Box IBM2
General Profile of Computer Decision Makers, 1987
Box IBM2
IBM 1986 Annual Meeting, remarks by John Akers, 1986
Box IBM2
IBM 370 processor follow-on products, 1986
Box IBM2
IBM business conduct guidelines, 1983
Box IBM2
IBM focus groups, 1986
Box IBM3
IBM publications, 1984-1987
Box IBM3
IBM technical support, 1986
Box IBM3
IBM...Yesterday and Today, undated
Box IBM3
Industry marketing presentation, 1986
Box IBM3
Industry seminars, 1986
Box IBM3
Information Systems Group (ISG) 1985 review/1986 requirements, 1986
Box IBM3
Information Systems Group (ISG) strategic directions, 1986
Box IBM3
JWT Briefing, 1986
Box IBM3
JWT/IBM management interviews, undated
Box IBM3
JWT presentation to IBM, undated
Box IBM3
JWT Resources at Work, undated
Box IBM3
K-12 media recommendations, 1987
Box IBM3
Learning plan, 1986
Box IBM3
Local advertising, 1986
Box IBM3
Marketing image copy presentation, 1986-1987
(2 folders)
Box IBM3
Measurement plan to assess IBM image, 1986
Box IBM3
Mid-range competitive positioning, undated
Box IBM4
Mid-range systems agenda, undated
Box IBM4
National Branch Managers Meeting, V.J. Goldberg remarks, 1986
Box IBM4
Partnership to Have, 1986
(2 folders)
Box IBM4
Production--Southern Pacific Railroad, 1985-1987
Box IBM4
Relational Productivity, undated
Box IBM4
Research, IBM image study, 1985
Box IBM4
Research, Recent Changes in Large Customer Perceptions of Value Added, 1986
Box IBM4
Review Board briefing, 1986
Box IBM4
ROLM product directions, 1986
[ROLM was a subsidiary of IBM]
Box IBM4
ROLM publications, 1985
Box IBM4
Satisfaction survey, 1986
Box IBM4
Securities and Exchange Commission--Form 10-K, 1984
Box IBM4
Slides, undated
Box IBM4
Strategy Review Board #2, 1986
Box IBM4
Systrack/Adtrack, 1986
Box IBM4
Tear sheets, 1984-1987
Box IBM5
Telecommunications industry competitive analysis, 1986
Box IBM5
Telecommunications overview, 1986
Box IBM5
Akers, undated. Format: Umatic.
Box IBM6
Clutter reel, revised master, undated. Format: Umatic.
Box IBM6
Competitive reel, 1987. Format: Umatic.
Box IBM6
Focus group selects, undated. Format: Umatic.
Box IBM6
Focus group selects for strategy, 1986. Format: Umatic.
Box IBM6
IBM Product Line Part 1: The Machine Room, 1984. Format: Umatic. Trt: 35:37
Box IBM6
IBM Product Line Part 2: The Network, 1985. Format: Umatic. Trt: 34:00
Box IBM6
IBM Product Line Part 3: The Independents, 1985. Format: Umatic. Trt: 34:00
Box IBM6
Marketing Image, 1987. Format: VHS.
Box IBM6
On the Couch, 1993. Format: NTSC. Trt: 13:40. JWT London
Box IBM6
Copy examples, 1985-1986 and undated
Box IBM7
Industry seminars, 1986
Box IBM7
Kellogg Company, 1961-1994
(8 boxes)
50th anniversary, 1986
Box KL1
JWT Account Manager's Guide, 1989
Box KL1
Magazine advertising estimates, 1981
Box KL1
Memoranda, 1983-1985
Box KL1
Micro-marketing analysis, 1990
Box KL1
Miscellaneous, 1984-1985
Box KL1
Newspaper and magazine advertisements, 1961-1986
Box KL1
Research audit, 1990
Box KL1
Sales meeting materials, 1984-1985
Box KL1
Bridge campaign--international: Estimates, publishing instructions, 1980-1981
Box KL1
Consumption study, 1984
Box KL1
Marketing plans and strategizing, 1983-1986
(2 folders)
Box KL2
Performance data, 1984-1986
Box KL2
Assessments and reviews, 1984-1986
Box KL2
Budget, 1984-1985
Box KL2
Competition, 1984-1985
Box KL2
Copy strategy, 1984-1986
Box KL2
Creative, 1985
Box KL2
Flanker product--Banana Date Crisp, 1984
Box KL2
Marketing pre-planning, 1985-1986
Box KL2
Marketing plans, 1984-1986
(1 of 4 folders)
Box KL2
Marketing plans, 1984-1986 (continued)
(2-4 of 4 folders)
Box KL3
Marketing research: Communications tests, 1984-1985
(3 folders)
Box KL3
Marketing research: Product tests, 1983-1985
(1-2 of 3 folders)
Box KL3
Marketing research: Product tests, 1983-1985 (continued)
(3 of 3 folders)
Box KL4
Media plan 1985, 1985
Box KL4
Miscellaneous, 1985
Box KL4
Packaging, 1984-1985
Box KL4
Television advertisements, 1984-1985
(2 folders)
Box KL4
General, 1984-1985
Box KL4
General, 1985-1986
Box KL4
General, 1983-1985
Box KL4
Analysis and reviews, 1984-1986
Box KL4
Budget, 1983-1986
Box KL4
Competition: Performance data, 1983-1986
Box KL5
Copy strategy, 1983-1985
Box KL5
Creative, 1984-1985
Box KL5
Estimates, 1984-1985
(2 folders)
Box KL5
Flanker, 1985-1986
Box KL5
Marketing plans, 1983-1986
(1-3 of 4 folders)
Box KL5
Marketing plans, 1983-1986 (continued)
(4 of 4 folders)
Box KL6
Marketing research, 1983-1986
Box KL6
Marketing research: Focus groups, 1985
Box KL6
Marketing strategies, 1983-1986
(2 folders)
Box KL6
Media plans, 1984-1986
Box KL6
Packaging, 1984-1986
Box KL6
Performance data--productivity figures, 1983-1987
Box KL6
Positioning concepts, 1986-1987
Box KL7
Print advertising, 1984-1985
Box KL7
Project Bard, 1983-1984
Box KL7
Project improvement and line extension, 1984-1986
Box KL7
Sales meetings, 1983-1985
Box KL7
Strategy meetings, 1985-1987
Box KL7
Studies, tests, and planning, 1983-1986
Box KL7
Summaries, 1984-1985
Box KL7
Television media: Authorizations, 1983-1985
(1 of 2 folders)
Box KL7
Television media: Authorizations, 1983-1985 (continued)
(2 of 2 folders)
Box KL8
Television media: Bushels of Taste/Peaches campaign, 1984-1985
Box KL8
Television media: Commercials and network schedules, 1983-1986
Box KL8
Analysis and reviews, 1984-1985
Box KL8
Budget, 1984-1985
Box KL8
Competition, 1984
Box KL8
Estimates, 1984-1985
Box KL8
Flanker products, 1984-1985
Box KL8
Media plans, 1983-1985
Box KL8
Packaging, 1983-1985
Box KL8
Performance data, 1984
Box KL8
Print advertising, 1985
Box KL8
Strategies, 1983-1985
Box KL8
Television media, 1983-1985
(2 folders)
Box KL8
Kraft Foods, 1922-2004, bulk 1974-2004
(10 boxes)
Account history--Phenix Cheese, 1922-1926
Box KR1
Canadian magazine (Philadelphia Cream Cheese), 1998
Box KR1
International magazine, 1998-2002
Box KR1
International postcards, undated
Box KR1
Kraft Singles, 1981
Box KR1
[Advertising fact sheet, 2004: Removed to Restricted Materials, Box KR4.]
Box KR1
[Advertising fact sheet on Miracle Whip, 2003: Removed to Restricted Materials, Box KR4.]
Box KR1
Articles, 1950s-1980s
(4 folders)
Box KR1
Background report, 1964
Box KR1
[Body Builder for Kids campaign, 2000: Removed to Restricted Materials, Box KR4.]
Box KR1
[Business Results, 2000: Removed to Restricted Materials, Box KR4.]
Box KR1
[Creative presentation to Mike Polk (Kraft Singles), circa 2000: Removed to Restricted Materials, Box KR4.]
Box KR1
[Creative Review, 2002: Removed to Restricted Materials, Box KR4.]
(3 folders)
Box KR1
[Creative Review, 2003: Removed to Restricted Materials, Box KR4.]
(2 folders)
Box KR1
[Creative Review, 2004: Removed to Restricted Materials, Box KR4.]
(2 folders)
Box KR1
[Creative Review--Philadelphia UK, 2000: Removed to Restricted Materials, Box KR4.]
Box KR1
[Creative Review presented to Irene Rosenfeld, 2002: Removed to Restricted Materials, Box KR4.]
Box KR1
[Fast Adapt case studies, 2001: Removed to Restricted Materials, Box KR4.]
Box KR1
[Getting to Heaven, circa 2004: Removed to Restricted Materials, Box KR4.]
Box KR1
[Getting to World-Class, 2003: Removed to Restricted Materials, Box KR5.]
Box KR1
History of Miracle Whip, 1960, 1966
(2 folders)
Box KR1
History of Velveeta, 1957
Box KR1
Jacobs Coffee, undated (in Russian)
Box KR1
[JWT Welcomes Kraft, 2004: Removed to Restricted Materials, Box KR5.]
Box KR1
[Kraft Singles re-launch strategy, 2001: Removed to Restricted Materials, Box KR5.]
Box KR1
Kraft's Role in the Frozen Food Market, 1961
Box KR2
Labels, undated
Box KR2
Likeability study, 1990
Box KR2
Management review, 1983
Box KR2
Marketing procedures, 1974
Box KR2
[Media plan with slides, 1998: Removed to Restricted Materials, Box KR5.]
Box KR2
[Mexico-Puerto Rico agency briefing, 2001: Removed to Restricted Materials, Box KR5.]
Box KR2
75th anniversary, 1977
Box KR2
[For Ron Burns, 2002: Removed to Restricted Materials, Box KR5.]
Box KR2
Re Burnett, Carol, 1983-1984
Box KR2
Re Crosby, Bing, 1975-1977
Box KR2
Re Hope, Bob, 1979
Box KR2
Miracle Whip case study, 1957
Box KR2
[Miracle Whip marketing orientation, 2006: Removed to Restricted Materials, Box KR5
Box KR3
[Pan-Asian campaign, 2001: Removed to Restricted Materials, Box KR5.]
Box KR3
[Canada/U.S. share, 2002: Removed to Restricted Materials, Box KR5.]
Box KR3
[Concept plans, 2001: Removed to Restricted Materials, Box KR5.]
Box KR3
[Heaven launch in Australia, circa 2004: Removed to Restricted Materials, Box KR5.]
Box KR3
[Media objectives, 2000: Removed to Restricted Materials, Box KR5.]
Box KR3
[Meeting Future Challenges, 2002: Removed to Restricted Materials, Box KR5.]
Box KR3
[Memoranda, 2002-2004: Removed to Restricted Materials, Box KR5.]
Box KR3
Branding ideas (South Africa), undated
Box KR3
Creativity and Innovation in Media Planning, 1992
Box KR3
Media Seminar, 1992
Box KR3
Annual Meetings, 1976-1980
Box KR3
Annual report, 1987
Box KR3
Children's books, 2002
Box KR3
Kraftsman, 1974-1975
Box KR3
Kraft Works, 2001-2003
Box KR3
Nutrition, cookbooks, 1972-1986
Box KR3
Recipe books--International, 1995-2002
Box KR3
Research reports, 1986
Box KR3
[Ritz Crackers Canada/U.S. share, 2002: Removed to Restricted Materials, Box KR5.]
Box KR3
Bing Crosby Special, 1977
(2 folders)
Box KR3
Network television, 1973-1976
(7 folders)
Box KR3
Spanish television script, undated
Box KR3
[Thompson Total Branding, 1997: Removed to Restricted Materials, Box KR5.]
Box KR3
[Worldwide advertising review, 2004: Removed to Restricted Materials, Box KR5.]
(3 folders)
Box KR3
[For Abelendo, Gustavo, 2003: Removed to Restricted Materials, Box KR6.]
Box KR3
[For JWT Toronto, 2002: Removed to Restricted Materials, Box KR6.]
Box KR3
[For McQuin, Debra, 2000: Removed to Restricted Materials, Box KR6.]
Box KR3
[For Schweitzer, Peter, 2001: Removed to Restricted Materials, Box KR6.]
Box KR3
[For Webb, William, 2001: Removed to Restricted Materials, Box KR6.]
Box KR3
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Advertising fact sheet, 2004
Box KR4
Advertising fact sheet on Miracle Whip, 2003
Box KR4
Body Builder for Kids campaign, 2000
Box KR4
Business results, 2000
Box KR4
Creative presentation to Mike Polk (Kraft Singles), circa 2000
Box KR4
Creative review, 2002
(3 folders)
Box KR4
Creative review, 2003
(2 folders)
Box KR4
Creative review, 2004
(2 folders)
Box KR4
Creative review--Philadelphia UK, 2000
Box KR4
Creative review presented to Irene Rosenfeld, 2002
Box KR4
Fast Adapt case studies, 2001
Box KR4
Getting to Heaven, circa 2004
Box KR4
Getting to World-Class, 2003
Box KR5
JWT Welcomes Kraft, 2004
Box KR5
Kraft Singles re-launch strategy, 2001
Box KR5
Media plan with slides, 1998
Box KR5
Memoranda For Ron Burns, 2002
Box KR5
Mexico-Puerto Rico agency briefing, 2001
Box KR5
Miracle Whip marketing orientation, 2006
Box KR5
Pan-Asian campaign, 2001
Box KR5
Canada/U.S. share, 2002
Box KR5
Concept plans, 2001
Box KR5
Heaven launch in Australia, circa 2004
Box KR5
Media objectives, 2000
Box KR5
Meeting Future Challenges, 2002
Box KR5
Memoranda, 2002-2004
Box KR5
Ritz Crackers Canada/U.S. share, 2002
Box KR5
Thompson Total Branding, 1997
Box KR5
Worldwide advertising review, 2004
(3 folders)
Box KR5
For Abelendo, Gustavo, 2003
Box KR6
For JWT Toronto, 2002
Box KR6
For McQuin, Debra, 2000
Box KR6
For Schweitzer, Peter, 2001
Box KR6
For Webb, William, 2001
Box KR6
[Audiovisual materials relating to corporate business are closed for 15 years from the date of creation. In addition, original audiovisual materials are closed to research until use copies can be made. Contact Research Services for more information.]
Creative Review. 2001 Format: CD-R.
Box KR7
Creative Review. 2002 Format: CD-R.
Box KR7
Creative Review. 2003 Format: VHS.
Box KR7
Creative Review presented to Irene Rosenfeld. 2002 Format: U-matic.
Box KR7
International Advertising Update presented to Gustavo Abelendo. 2003 Format: U-matic.
Box KR7
International Review 2003. Undated. Format: DVD.
Box KR7
Mid-Year Summit--Chicago. 2004 Format: Betacam PAL.
Box KR7
Mid-Year Summit--Chicago. 2004 Format: CD-R.
Box KR7
Philadelphia--Brazil. 2003 Format: CD-R.
Box KR7
Philadelphia Heaven Global Communications Guidelines. circa 2004 Format: CD-R.
Box KR7
World Class Advertising. 2006 Mar. 29. Format: DVD.
Box KR7
Worldwide Advertising Review. 2004 Format: DVD.
(2 discs)
Box KR7
[Original audiovisual materials are closed to researchers until use copies can be made. Contact Research Services for more information.]
Breakstone Historical Reel 1980-2003. Circa 2004. Format: U-Matic.
Box KR8
Breakstone's Station Domination at the World Trade Center. 2001 April. Format: U-Matic.
Box KR8
Cheese Historical Reel. Undated. Format: U-Matic.
Box KR8
Grey Poupon Historical Reel. 2007 Jan. 5. Format: DVD.
Box KR8
Kraft Cheese Historical Reel. 2002 Nov. 21. Format: U-Matic.
Box KR8
Kraft Knudsen Historical Reel. 1999 Oct. 20. Format: U-Matic.
Box KR8
Kraft Natural Cheese Historical Reel 1974-2001. Circa 2002. Format: U-Matic.
Box KR8
Kraft Singles Historical Reel. 2005 Jan. 26. Format: U-Matic.
Box KR8
Kraft Singles Historical Reel. 2006 Feb. 27. Format: DVD.
Box KR8
Kraft 2% Singles Historical Reel 1991-2003. Circa 2004. Format: U-Matic.
Box KR8
Kraft Teaching American Women How to Cook. 2001 Nov. 2. Format: U-Matic.
Box KR8
Miracle Whip Historical Reel. 2006 Oct. 27. Format: DVD
Box KR8
Miracle Whip International. 2004 Jan. 12. Format: VHS.
Box KR8
Ritz Historical Reel. 2006 Nov. 8j. Format: DVD.
Box KR8
Calendars, 2002-2003
Box KR9
International print advertising, 1998-2002
Box KR9
Scrapbook, 1932
Box KR10
Souvenir booklet, 100 Years of Kraft Cheese, circa 2003
Box KR10
About Unilever, 1955-1973
Box LB1
Advertising and company histories, 1944-1963 and undated
Box LB1
Annual reports, 1957-1982
Box LB1
Artwork, undated
(2 folders)
Box LB1
Correspondence, 1955-1984
Box LB1
J. Walter Thompson and Unilever, 2005 and undated
Box LB1
Good Advertising Practice booklet, 1995
Box LB1
Hand and body lotion category spending, 1992-1994
Box LB1
Laundry detergent media spending, 1988-1994
Box LB1
Lifebuoy soap, 1902, 1944-1957
Box LB1
Miscellaneous, 1963-1964 and undated
Box LB1
Newspaper and magazine articles, 1940-1988
Box LB1
Nielsen report on Lever Canada trends, 1993
Box LB1
Progress reports, 1963
Box LB1
Research and strategies, 1924, 1961-1987 and undated
Box LB1
Sunsilk Canada presentation, circa 1985
Box LB1
Supervisor's conference, 1972
Box LB1
Transparencies, undated
(2 folders)
Box LB1
Account history, 1925-1964 and undated
Box LB2
Communications plan, 1975
Box LB2
Correspondence, 1956-1957
Box LB2
Creative review, 1964
Box LB2
Facts and figures, 1949, 1956 and undated
Box LB2
Lux Luxo case study (JWT Brazil), 1988
Box LB2
Lux Mild Cleansing Formula soap bar packaging, circa 2003
Box LB2
Lux Radio Theatre listing of broadcast scripts, undated
Box LB2
Lux Toilet Soap advertising summary, 1969
Box LB2
Lux Toilet Soap film star co-ordinating unit, 1971-1972 and undated
Box LB2
Lux World News, 1972-1973
Box LB2
Meetings, interviews, and presentations, 1932-1962
Box LB3
News reviews and book excerpt, 1957 and undated
Box LB3
Research strategies and interviews, 1923-1958
Box LB3
Campaign history, 1960s
Box LB3
Promotional package, 1966
Box LB3
Advertising challenge, 1979
Box LB3 (continued)
Communications test, 1979
Box LB3 (continued)
Competition (Dial soap), 1979
Box LB3 (continued)
Data, 1979
Box LB3 (continued)
Deodorancy tests, 1978-1979
Box LB3 (continued)
Legal, 1979
Box LB3 (continued)
Print advertising, 1979
Box LB3 (continued)
Television advertisements, 1979
(2 Folders)
Box LB3 (continued)
Advertising (Lux, Shield), 1900, 1950-1985 and undated
Box LB4
Articles (Univies, JWT, Unilever), 1950-1985
Box LB4
Artwork, undated
Box LB4
Variety Vol. 133 No. 4; Vol. 137 No. 4, 1939-1940
Box LB4
Promotional materials, circa 1957
Oversize Folder 1
[Includes campaign reports, conference proceedings, interview transcripts, marketing research and account planning reports, print advertisements, publications and memorabilia. Organized into two subseries--Restricted Files and Open Files--and alphabetically therein.]
[Related material may be found in the National Archives, Files of the United States Marine Corps.]
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Attitude and awareness tracking study, 1995-1998
(9 folders)
Box MC1
Attitude and awareness tracking study, 1999-2000
(10 folders)
Box MC2
Attitude and awareness tracking study, 2001-2004
(9 folders)
Box MC3
Attitude and awareness tracking study, 2004-2005
Box MC4
Campaign Conference, 2004, Mar.
(2 folders)
Box MC4
College student research, 1998
Box MC4
Creative Conference, 2006, Aug.
(3 folders)
Box MC4
Forces of Change technical proposal, 1996 June 20
(2 folders)
Box MC4
Keystone conference, 2000
(5 folders)
Box MC5
Media symposium, 1996
(3 folders)
Box MC5
On-campus market study, 1999-2000
(2 folders)
Box MC5
RAO conference, 1998
(2 folders)
Box MC6
Recruitment Advertising Plan, 1995-2007
(14 folders)
Box MC6
Recruitment Advertising Plan, 2008
Box MC7
Randy Shepard presentations, 2004-2006
Box MC7
Strategy Conference, 2008, July
(2 folders)
Box MC7
General files, 1959-1964
(3 folders)
Box MC8
Articles, 1999-2000
(3 folders)
Box MC8
Attitude and awareness tracking study, 1975-1989
(12 folders)
Box MC8
Attitude and awareness tracking study, 1990-1994
(8 folders)
Box MC9
Budget, 1955, 1958
(2 folders)
Box MC9
Career retention advertising plan, 1978, 1980
(2 folders)
Box MC9
Coldstream conference, 1983-1984
(2 folders)
Box MC9
Communications plan, 1976
Box MC9
Effective Writing and Photography clinic, 1962
Box MC9
J. Walter Thompson and the U.S. Marine Corps, undated
Box MC9
Interviews, 1973-1975
(Folders 1-14 of 23)
Box MC10
Interviews, 1975-1976(continued)
(Folders 15-23 of 23)
Box MC11
Media spending comparison, 1990
Box MC11
Nexus conference, 1994
(2 folders)
Box MC11
Press releases relating to African Americans in the Marines, circa 1976
Box MC11
Athletics and fitness, 1975 and undated
Box MC12
Educational programs and scholarships, 1977-1988 and undated
Box MC12
Enlistment options, 1970s-1980s
(2 folders)
Box MC12
Life in the Marine Corps, undated
Box MC12
Making of a Marine (video removed to Audiovisual Materials), 2002
Box MC12
Marine Corps Gazette, 1983-1985
(1-5 of 8 folders)
Box MC12
Marine Corps Gazette, 1986-1987
(4-8 of 8 folders)
Box MC13
Marine Corps Reserves, 1979 and undated
(2 folders)
Box MC13
Officer training, 1976-1977 and undated
Box MC13
Recruiting, 1980s and undated
(3 folders)
Box MC13
Specialized programs, 1975-1990 and undated
Box MC13
Women in the Marine Corps, 1976 and undated
(2 folders)
Box MC13
Calendars and planners, 1975-1978 and undated
Box MC13
Direct mail items, 1983-2000 and undated
(folder 1 of 2)
Box MC13
Direct mail items, 1983-2000 and undated
(folder 2 of 2)
Box MC14
General, 1976-1978
(7 folders)
Box MC14
Integrated Research Program for the U.S. Armed Forces, 1973
Box MC14
Media proposals--Year One Paid Advertising, 1974
Box MC14
Public service announcements, undated
Box MC14
RAO conference, 1994
Box MC14
Recruiter Information and Instructional Manual on the Marine Corps Fulfillment System, 1980
Box MC14
Recruitment advertising materials, 1994 and undated
[Information on advertising programs, Total Branding concept. Includes a video of Marine Corps branding.]
Box MC14
Recruitment advertising communications plan, 1974
Box MC14
Recruitment advertising plan, 1979-1980, 1990-1994
(8 folders)
Box MC15
Career advisory spots, 1964
Box MC15
Radio, 1964
(2 folders)
Box MC15
Radio, television, film, 1964
(2 folders)
Box MC15
Spectrum U.S.A. radio, 1964-1967
(folders 1-5 of 7)
Box MC15
Spectrum U.S.A. radio, 1967-1968 (continued)
(6-7 of 7 folders)
Box MC16
Take Five, 1963-1965
(3 folders)
Box MC16
Television, 1963
(2 folders)
Box MC16
Significant conferences, 1983-1994
Box MC16
Stickers, circa 1990s
Box MC16
Threshold 90 conference, 1989
Box MC16
Toys for Tots campaign, 1955, 1957
(2 folders)
Box MC16
U.S.M.C. Advertising, Fourth Quarter, 1974
Box MC16
Whetstone conference, 1986
Box MC16
226 birthday gift box, 2000
Box MC17
Contract for supplies between USMC and JWT, 1941 Oct. 1
Box MC17
J. Walter Thompson enlistment papers, 1864 Nov. 4
Box MC17
Telegram from JWT to Brigadier General Charles Barrett, 1941 Dec. 7
Box MC17
Marines in the Frigate Navy, print collection, 1985
Box MC18
Poster calendars, 1981-1989
Box MC18
Recruiting posters, 1979-1990s
(2 folders)
Box MC18
Advertising campaign book II, undated
Box MC19
Advertising scrapbook, 1998-2001
Box MC19
Creative books 1,2,3, 1982-1983
Box MC20
Atlanta Marines, public service announcement. Undated. VHS. TRT: 00:60
Box MC21
Day 2. 1999. VHS.
Box MC21
High School Students on Iraq War. 2004. VHS. TRT: 13:25
Box MC21
Making of a Marine. 2002. VHS. TRT: 47:17
Box MC21
Marine Corps Officer Program, Research Video Report. Undated, 1998. VHS.
Box MC21
RAO Presentation. 2002. VHS. TRT: 16:29
Box MC21
Strauss and Howe. 1999. VHS.
Box MC21
Thompson Total Branding. Undated. VHS. TRT: 4:30
Box MC21
Northern Telecom, 1981-1991
(3 boxes)
[Includes correspondence, proofs, promotional materials, and sample boxes from the JWT client Northern Telecom.]
General files, 1982
Box NT1
Ad copy, 1982
Box NT1
Advertising overview, 1982
Box NT1
Brochure, 1978
Box NT1
Business communications system, undated
Box NT1
Call reports, 1982-1983
Box NT1
Correspondence, 1982
(2 folders)
Box NT1
Data General newsletter, 1981
Box NT1
Displayphone review meeting, 1983
Box NT1
Displayphone correspondence, 1982
Box NT1
Proposals, 1981
Box NT1
Fortune 500 Largest Diversified Companies, 1982
Box NT1
Media Recommendations for 1983, 1982
Box NT1
Meetings, 1982-1983
(1 of 2 folders)
Box NT1
Meetings, 1982-1983
(2 of 2 folders)
Box NT2
Memoranda, 1982
(4 folders)
Box NT2
Office Systems concept, 1982
Box NT2
Open World advertising proposal, 1983
Box NT2
Orchestrated Office, 1982
Box NT2
Positioning statement, 1983
Box NT3
General, 1991
Box NT3
Exploration of Reactions to the D-101 Datascope, 1982
Box NT3
Procedures book, 1982 and undated
Box NT3
Product and market research presentation agenda, 1982
Box NT3
Project launch, 1981-1982
Box NT3
Proposal for Research on Spectron's Miniscope Datascope, 1981
Box NT3
Proposed planning, 1983
Box NT3
Qualitative Exploration of Purchase Decision Process with Regard to Desktop Computers, 1982
Box NT3
Results of Orchestrated Office Communications Check, 1982
Box NT3
Spectron media plan, 1982
Box NT3
Staff lists, undated
Box NT3
T-Plans, proposals and memoranda, 1982
Box NT3
Vantage--1983 media recommendation, 1982
Box NT3
Proofs, undated: Moved to Small Files Series Oversize Box 54.
Box NT3
Folder 1
Oscar Mayer, 1979-2007
(2 boxes)
[Contains research reports, proposals, presentations, notes, promotional materials pertaining to the Oscar Mayer account.]
Branded Sandwich proposal, 1982
Box OM1
Brand review, 1979
Box OM1
Fiscal 1980-1981 media plan, 1980
Box OM1
Clippings, 1982-1984 and undated
Box OM1
Commercial testing, 1983
Box OM1
Competitive product activity, 1987
Box OM1
Historical positioning and strategy, 1992-1997, 1999
(3 folders)
Box OM1
[Lunchables historical reels, 2005-2007 removed to Audiovisual subseries.]
(2 folders)
Box OM1
Management problem dialogue, 1982
Box OM1
Miscellaneous promotional booklets, undated
Box OM1
Network scheduling guidelines, 1981
Box OM1
New product development case history, 1984
Box OM1
Oscar Mayer Foundation brochures, undated
Box OM1
Creative presentation, 1982
Box OM1
In Search of a New Product Concept, 1983
Box OM2
New products creative direction, 1985
Box OM2
What the Brown Bag Reports Tell Us, undated
Box OM2
General, 2005 and undated
Box OM2
Booklet, c. 1990s
Box OM2
Merchandise catalog, 1993-1994
Box OM2
Wienermobile promotion, 2007
Box OM2
Oscar Mayer, promotional materials, 2006 and undated
Box OM2
Banquet Frozen Breaded Poultry Entrees, 1983
Box OM2
Barbecue toppers, 1983
Box OM2
Convenience foods, 1983
Box OM2
Convenience meats, 1982-1983
Box OM2
Convenience roasts, 1982
Box OM2
Deli meat cubes, 1983
Box OM2
New products, 1983-1984
Box OM2
Pocket Picnic, 1984
Box OM2
Promessa, 1983
Box OM2
Consumer Climate for Meat Products, 1983
Box OM2
Demographics of Older Shoppers, 1982
Box OM3
Enrobed Meats focus groups, 1983
Box OM3
Enrobed Meats general research, 1983
Box OM3
Focus group projects, 1983
Box OM3
Box OM3
Qualitative Exploration of Refrigerated Breakfast and Main Meal Product Concepts, 1981
Box OM3
Qualitative Study of Reactions to Concept and Name for Oscar Mayer Frozen Foods Section, 1983
Box OM3
Qualitative Study of Concepts for Italian Meats, 1982
Box OM3
Qualitative Study of Reactions to Egg Dish Product Concepts, 1983
Box OM3
Qualitative Study of Reactions to Enrobed Meat Concepts, 1982
Box OM3
Qualitative Study of Reactions to Enrobed Meat Positioning, 1983
Box OM3
Qualitative Study of Reactions to Meat and Barbecue Sauce Concepts, 1982
Box OM3
Qualitative Study of Reactions to Positioning Ideas for Frozen Sliced Roasted Meats, 1982
Box OM3
Qualitative Study of Reactions to Sausage Breads Concepts, 1982
Box OM3
Qualitative View of Reactions to Hot Sandwich Filling Concepts, 1982
Box OM3
Roundabouts research reviews, 1982
Box OM3
Study of Reactions to Concepts for Convenience Meat Products, 1982
Box OM3
Summation of Findings and Conclusions About New Concepts, 1982
Box OM3
Sales Guide, 2006
Box OM3
Super Sandwich Cookbook, 1983
Box OM3
Talent--Super Bowl Assessment, 1996
Box OM3
Promotional material, 2006 and undated: Moved to Small Files Series Oversize Box 54.
Box OM3
Folder 1
Quaker Oats, 1930-1995, bulk 1960-1981
(5 boxes)
Annual reports, 1985-1995
Box QO1
JWT presentation, 1980
Box QO1
Media planning, 1980
Box QO1
Quaker Quarterly, 1987-1991
Box QO1
Account history of Aunt Jemima pancake flour, 1930
Box QO1
Advertising and media plans, 1961, 1966-67
Box QO1
Advertising and promotion--Studies and approaches, 1960,1962-63
Box QO1
Advertising recommendations, 1958-1965
(7 folders)
Box QO2
Apple pancake mix recommendations, 1960
Box QO2
Article on trademark, 1966
Box QO2
Attitudes toward pancake mixes and the Aunt Jemima Brand, 19,551,958
Box QO2
Buckwheat pancake mix, 1959
Box QO2
Business reviews, 1964-65,1977
Box QO2
Commercials: Buttermilk and Sausage, 1958-59
Box QO2
Consumer acceptance and recognition of the brand name Aunt Jemima, 1945
Box QO2
Copy and media recommendations, 1960-61
Box QO2
Aunt Jemima Fact Book, 1956-1965
(1-8 of 13 folders)
Box QO3
Aunt Jemima Fact Book (continued), 1956-1965
(9-13 of 13 folders)
Box QO4
MRCA data--Pancakes and waffles, 1957-1958
Box QO5
Nation-wide survey of consumer patterns of pancake and waffle use, 1955
Box QO5
Responses to advertising layouts, 1959-1961
Box QO5
Special recommendations, 1962
Box QO5
Traditional Frozen: Role of Advertising, 1991
Box QO5
Use of waffles by U.S. families--Part 1: Demographic Data, Part 2: Attitudes and Practices, 1962-1963
Box QO5
General, 1979-1981
Box QO5
Brands: Crunch/Bonus Blend, Biscuit, Cycle Dog Food, Beef Flavor Dog Food, Kibbles 'n Bits, 1979-1981
Box QO5
Burger/Special Cuts, 1979-1981
Box QO5
Tender Chunks, 1979-1981
Box QO5
Rolex, 1946-1997 and undated
(4 boxes)
Correspondence, 1975-1976
Box RO1
Data, 1973
Box RO1
Image and public relations, 1961
Box RO1
National co-op advertising service, 1976
Box RO1
Newspaper and magazine articles, 1966-1997
Box RO1
Pamphlets, 1959-1980 and undated
Box RO1
Printed material, 1976-1984 and undated
Box RO1
Promotions, Rolex awards for enterprise promotion, 1976
Box RO1
Sports and Rolex, 1982-1983 and undated
Box RO1
Tributes and histories, 1946-1975
(2 folders)
Box RO1
Watchmaking history, 1967
Box RO1
White Pea award, 1993
Box RO1
Miscellaneous, 1972, 1976, 1980
Box RO1
R.A.E. 60/2 4/C Art, undated
Box RO2
84-187, 1984
Box RO2
84-203, undated
Box RO2
84-206, undated
Box RO2
84-207, undated
Box RO2
84-208, undated
Box RO2
87-183 #1-6, undated
Box RO2
94-061 #1,2, undated
Box RO2
95-051, undated
Box RO2
95-092, undated
Box RO2
R.A.E 6012, undated
Box RO2 (continued)
Slides: 85-422 #6; 95-090; 87-127 #1-3; 87-164 #4,5; 94-61 #1; 95-050 #3 (2); 85-320 #1,2,8,7(3); 87-220 #10,11; 86-231 #11; 95-092 #1(2); 86-501 #4(2); 92-16 #2; 95-054; 86-231 #3, undated
Box RO2 (continued)
84-009 #6, undated
Box RO2 (continued)
84-203, undated
Box RO2 (continued)
84-205, undated
Box RO2 (continued)
84-206, undated
Box RO2 (continued)
84-207, undated
Box RO2 (continued)
84-208, undated
Box RO2 (continued)
84-209, undated
Box RO2 (continued)
85-320 #1,3,6,8, undated
Box RO2 (continued)
86-231 #3-6,9-10, undated
Box RO2 (continued)
86-501, undated
Box RO2 (continued)
87-183 #1-6, undated
Box RO2 (continued)
87-220 #1-9; 95-092 #1-3, undated
Box RO2 (continued)
95-047 #1,2; 95-096; 95-014 #1(3); 87-153 #4; 87-056 #2,3,4; 87-127 #4; 87-164 #1,2, undated
Box RO2 (continued)
95-048, undated
Box RO2 (continued)
95-049, undated
Box RO2 (continued)
95-051, undated
Box RO2 (continued)
95-053, undated
Box RO2 (continued)
95-054, undated
Box RO2 (continued)
95-054; 97-001 #1-4; 97-002 #1-4; 92-16 #2,3; 84-978 #1, undated
Box RO2 (continued)
95-091 #1; 85-389 #1A and B; 84-009 #1,2,7; 84-467 #1,2; 84-478 #1-4; 85-389 #1A and B, undated
Box RO2 (continued)
95-092; 86-231 #3,9, undated
Box RO2 (continued)
Equestrian Show, undated
Box RO3
84-009 #4,5; 96-045 #5, undated
Box RO3
84-009 #6, undated
Box RO3
95-050 #4; 84-467 #5; 95-092 #4, undated
Box RO3
96-045 #1,2, undated
Box RO3
96-045 # 3,4, undated
Box RO3
96-077; 94-103 #1, undated
Box RO3
99-012 #1, undated
Box RO3
85-389 #3; 83-206 #2, undated
Box RO4
89-099 #4; 90-37 #1,3; 98-002 #4, undated
Box RO4
91-353, undated
Box RO4
Standard Brands, 1921-1982 and undated
(3 boxes)
General, 1966-1973
Box SB1
Account history, 1921-1982
Box SB1
Clippings, 1947-1986
(2 folders)
Box SB1
Cookbooks, 1968-1980
Box SB1
Correspondence, Don Davis (CEO of Best Foods Canada) with Arthur Bailey (official in Canadian government) regarding deregulation of advertising, 1978
Box SB1
[Posters: Moved to Oversize Materials, Folder SB-OF1]
Box SB1
[Public relations: Moved to Oversize Materials, Folder SB-OF1]
Box SB1
Report, A Marketing View for the Seventies, 1971
Box SB1
Budget, 1970-1974
Box SB1
Correspondence, 1969
Box SB1
Promotions, 1968-1970
Box SB1
Public relations, 1970, 1973
Box SB1
Account history, 1959-1960
Box SB1
Articles and clippings, 1959-1974
Box SB1
Market surveys, 1929-1947
Box SB1
Radio, The Chase & Sanborn Hour, 1929-1943
Box SB1
Budget, 1971-1972
Box SB1
Public relations, 1970, 1973
Box SB1
Recipe book, 1974
Box SB1
Account history, 1920-1950
Box SB1
Bisquick--Yeast promotion, 1958
Box SB1
Clipping, 1986
Box SB1
Cookbooks, 1962-1979
Box SB1
Market research, 1925-1969
Box SB1
Public relations, 1949-1964
(1-2 of 12 folders)
Box SB1
Public relations (continued), 1965-1973
(3-12 of 12 folders)
Box SB2
Recipe books, 1965 and undated
Box SB2
Criticism of advertising, by Vienna medical faculty, 1933
Box SB2
Curative properties and food value of Fleischmann's Yeast, 1920
Box SB2
Budget, 1966-1971
Box SB2
Cookbooks, 1966-1967
Box SB2
Public relations, 1970, 1973
Box SB2
Articles and clippings, 1962-1977
Box SB2
Budget, 1966-1971
Box SB2
Mr. Peanut publications, 1966-1970
Box SB2
Promotions, 1967-1974
Box SB2
Public relations, 1969-1972
Box SB3
Report, Today and Tomorrow, 1973
Box SB3
Budget, 1966, 1970
Box SB3
No-Bake Cheese Cake Filling, 1965
Box SB3
Public relations, 1970, 1973
Box SB3
Royal Recipe search, 1965
Box SB3
General, 1956-1957
Box SB3
Marketing plan and printed material, 1961-1963
Box SB3
Budget, 1967-1968
Box SB3
Programs, 1957-1970
(13 folders)
Box SB3
Posters: Royal desserts, Fleischmann's yeast, Blue Bonnet margarine, 1971 and undated
Box SB3
Public relations, 1970
Box SB3
S.C. Johnson & Sons, 1962-1985
(3 boxes)
[Contains research reports, correspondence, clippings, photoboards, campaign presentations, marketing plans and promotional materials related to the S.C. Johnson & Sons account.]
General files, 1976-1983
Box SC1
Clippings and press, 1962-1985
Box SC1
Competitive Copy Analysis, 1979
Box SC1
Consumer Dissatisfaction, 1979
Box SC1
Demographics, 1977-1979
Box SC1
Favor research, 1974-1977
Box SC1
Assessor Analysis
Box SC1
Memoranda
Box SC1
No Wax Research Review
Box SC1
Furniture Polish Tracking Study, 1978
Box SC1
Group promo, 1979
Box SC1
H-L Spending Test, 1979
Box SC1
H.P. brands, 1979
Box SC1
Klean & Shine data, 1979
Box SC1
Light User Study, 1977
Box SC1
Objectives and plans, 1978
Box SC1
Aerosol, 1974-1979
Box SC1
Aunt Sarah's, 1974
Box SC1
Behold, 1976-1979
Box SC1
Cascade, 1977
Box SC1
Endust, 1973-1979
Box SC2
Favor, 1975-1976
Box SC2
Finis, 1978
Box SC2
Formby Wood Refinisher, 1978
Box SC2
Gloss & Toss, 1976-1977
Box SC2
Guardsman, 1977
Box SC2
J. Cloth Towels, 1978
Box SC2
Klean Guard, 1974
Box SC2
Klean 'n' Shine, undated
Box SC2
Minwax, 1977
Box SC2
Nature's Touch, 1977
Box SC2
Old English, 1979
Box SC2
Panel, 1976
Box SC2
Pledge, 1978
Box SC2
Scott's Liquid Gold, 1974-1978
Box SC2
Scratch Cover, 1973-1977
Box SC2
Tannery, 1977
Box SC2
Tuxton, 1976
Box SC2
Vileda Chammy, 1976
Box SC2
Weiman, 1975-1976
Box SC2
Woodcrafter, 1972-1974
Box SC2
Wood Glow, 1978
Box SC2
1001 Multipurpose Cloth, 1977
Box SC2
Accordion campaign, 1978
Box SC2
Behold commercial test, 1973
Box SC2
Blurrs focus group, 1977
Box SC2
Business summary, 1975
Box SC2
Copy review, 1979
Box SC2
Fact Book, 1977-1978
(2 folders)
Box SC2
Improved Pledge Form, 1977
Box SC2
Legal memoranda, 1978-1979
Box SC2
Market Review, 1973, 1977-1978
Box SC2
Marketing plan, fiscal, 1977-1978
Box SC3
Mini focus groups, 1978
Box SC3
My Mother campaign, 1979
(2 folders)
Box SC3
Product tests, 1975-1977
Box SC3
Review, 1978
Box SC3
Waldo campaign, undated
Box SC3
Gloss 'n' Toss, 1977
Box SC3
Woodcraft, 1972-1976
Box SC3
Radio campaign, Behold, 1976
Box SC3
Scott's Liquid Gold, printed material, 1974
Box SC3
S.I.M.P.L.E. Product Managers booklet, 1978
Box SC3
Test analysis, 1978
Box SC3
Tracking study correspondence, 1977-1978
Box SC3
Scott Paper, 1956-1996
(3 boxes)
[Contains campaign reviews, research reports, clippings, promotional material and briefs related to the Scott Paper account.]
Bath Tissue Project Review, undated
(2 folders)
Box SP1
Bath Tissue Research Review, undated
(3 folders)
Box SP1
Briefing, 1995
Box SP1
Clippings and press, 1981
Box SP1
Equity Research
(3 folders)
Box SP1
Getting to Know Us brochure, undated
Box SP1
Kimberly-Clark/Scott briefing, 1996
Box SP2
Category Learning, Key Brand Learning
(4 folders)
Box SP2
Category Review
Box SP2
Other topics
(4 folders)
Box SP3
Multinational account meeting, 1995, Jun 14-15
Box SP3
Overview for Steve Kalmanson, 1996
Box SP3
Presentation, 1996
Box SP3
Press, 1963
Box SP3
Printed material, 1956-1969
Box SP3
Printed material, 1956, 1976: Moved to Small Files Series Oversize Box 55.
Box SP3
Folder 1
U.S. Sprint, 1980-2000 and undated
(60 boxes)
[1-800-ONE-Dime media issues, 1997: Removed to Restricted Materials Box SR49.]
Box SR1
800 Follow Sprint reprints chronology, 1993
Box SR1
800 portability, 1992
Box SR1
800 print advertisement, 1987
Box SR1
Account chronology, 1988
Box SR1
Account financial plan, 1984
Box SR1
Account reviews, 1984
Box SR1
Advertising agency orientation and work session, 1995
(2 folders)
Box SR1
Advertising conference, 1992
Box SR1
Advertising/direct mail/sales promotions, 1987
Box SR1
Advertising planning session for 1990, 1989
Box SR2
Advertising plans, 1984
(2 folders)
Box SR2
Advertising schedule, 1982
Box SR2
Agency review, 1993
Box SR2
Ameritech, 2000
Box SR2
An Advertiser's Guide to Television Commercial Production Management, 1987
Box SR2
Annual reports, 1984-1993 (Contains digital media items)
(6 folders)
Box SR2
APC/Sprint: Launching the next generation of wireless, 1995
Box SR2
Articles, 1981-1983
(1 of 5 folders)
Box SR2
Articles (continued), 1984-1986
(2-5 of 5 folders)
Box SR3
AT&T, 1989
Box SR3
Automatic dialing, 1987
Box SR3
Award winners for Sprint, 1981-1989
Box SR3
Back-Up television campaign, 1992
Box SR3
Background, 1986-1996
Box SR3
Baltimore advertising (Orioles sponsorship), 1983
Box SR3
Base plan, 1985
Box SR3
Beach, Janet orientation session, 1983
Box SR3
Bell Atlantic, 1987-1989
Box SR3
BMG Marketing, 1991
Box SR3
[Brand investment group: First half 1996 advertising review, 1996: Removed to Restricted Materials Box SR49.]
Box SR3
Brand review, 1990
Box SR3
[Brand vision and communications platform, 1997: Removed to Restricted Materials Box SR49.]
Box SR3
Briefing for Bill Ersey, 1990
Box SR3
BSG 1993 Marketing communications planning meeting, 1992
Box SR3
BSG advertising overview, 1993
Box SR3
BSG communications strategy for the 1990s, 1992
Box SR4
BSG manual, 1992
(2 folders)
Box SR4
Budget, 1984, 1992
(3 folders)
Box SR4
Budget recap, 1983
Box SR4
Budget recommendations, 1984
Box SR4
Building a brand, 1994
Box SR4
Building familiarity of CSG's service capabilities, 1993
Box SR4
Business advertising plan update, 1990
Box SR5
Business budget projections, 1985
Box SR5
Business plan, 1983
Box SR5
Business prospects performance tracking proposal, 1985
Box SR5
Business Review Board, 1988-1993
[Note: No photocopying allowed of Review Board materials.]
(4 folders)
Box SR5
Call reports, 1984
(2 folders)
Box SR5
[Campaign architecture, 1997: Removed to Restricted Materials Box SR49.]
Box SR5
Capacity update, 1984
Box SR5
Case history, It's a New World, 1989
Box SR5
[Case study: El Salvador Sprint collect calling, 1995-present, 1997: Removed to Restricted Materials Box SR49.]
Box SR5
Case Study: Inexperienced Unknown Long Distance Company vs 100 Yr. Old American Institution, 1990
Box SR5
Celebrity: Candice Bergen Q scores, 1992
Box SR5
Chile presentation, 1993
Box SR5
Christmas television, Warm Wishes, Inside Out, 1987-1988
Box SR5
Client/Agency review, 1984
Box SR5
Client meeting, 1983
Box SR5
Client retention, 1982
Box SR5
Clippings and press, 1983-1998
Box SR5
Code shortfall analysis, 1983
Box SR5
College mailer survey, 1983
Box SR6
[Communications plan for 1997, 1996: Removed to Restricted Materials Box SR49.]
Box SR6
Communications strategies planning meeting overheads, 1983
Box SR6
Communications strategies planning meeting, 1984
Box SR6
[Communications strategy for 1997, 1996: Removed to Restricted Materials Box SR49.]
(2 folders)
Box SR6
[Comparative marketing assessment, 1996: Removed to Restricted Materials Box SR49.]
Box SR6
Competitive advertisement binder--AT&T, 1989
(2 folders)
Box SR6
[Competitive advertising fact book, 1996: Removed to Restricted Materials Box SR50.]
(3 folders)
Box SR6
Competitive advertising review, 3rd quarter, 1994
Box SR6
Competitive advertising review, 1995
Box SR6
Competitive alert, 1989
Box SR6
[Competitive alert, 1996: Removed to Restricted Materials Box SR50.]
Box SR6
[Competitive analysis of telecommunications advertising in 1995, 1996: Removed to Restricted Materials Box SR50.]
Box SR6
[Competitive brand advertising, 1997: Removed to Restricted Materials Box SR50.]
Box SR6
Competitive creative analysis, International Network Solutions, 1994
Box SR6
Competitive data, 1981-1982
Box SR6
Competitive media expenditures, 1983-1989
(1 of 5 folders)
Box SR6
Competitive media expenditures, 1983-1989
(2-5 of 5 folders)
Box SR7
Competitive profiles, 1993
Box SR7
Competitive programs, 1984
Box SR7
Competitive spending, 1984-1991
(4 folders)
Box SR7
Conference reports, 1988
Box SR7
[Consumer Internet access, 1996: Removed to Restricted Materials Box SR51.]
(2 folders)
Box SR7
[Consumer Internet access Day 1 brief, 1996: Removed to Restricted Materials Box SR51.]
Box SR7
[Consumer Internet access 1996 fact book, 1997: Removed to Restricted Materials Box SR51.]
(2 folders)
Box SR7
[Consumer Internet access 1996 fact book, 1997: Removed to Restricted Materials Box SR51.]
Box SR7
Consumer Services Group, Business Building Ideas, 1994
(2 folders)
Box SR8
[Consumer strategies, 1997: Removed to Restricted Materials Box SR51.]
Box SR8
Consumer telecommunications market environmental analysis, 1995
Box SR8
General, 1992-1993
(3 folders)
Box SR8
Advertising plan presentation, 1991
Box SR8
Brand image tracking study, 1994
Box SR8
Business strategy, 1992-1994, 1991
Box SR8
Campaign with Candice Bergen, 1991
Box SR8
Company-wide media plan, 1991
Box SR8
Creative brief, 1992
Box SR8
Creative work request form, 1992
Box SR8
Food for Thought campaign, 1992
Box SR8
Historical file, 1992
(2 folders)
Box SR8
Most campaign, 1992
Box SR9
Most Worldwide, 1993
Box SR9
On the Road to Building Corporate Legitimacy, 1993
Box SR9
Positioning recommendation, 1991
Box SR9
Presentations, 1991-1993
(3 folders)
Box SR9
Revised corporate deck, 1992
Box SR9
Sprint positioning, 1991
Box SR9
Television spots, 1993
Box SR9
Corporate brand advertising: Advertising launch recommendation, 1993
Box SR9
Corporate identity campaign, 1992
Box SR9
Corporate strategy, 1992
(4 folders)
Box SR9
[Corporation overview, 1996: Removed to Restricted Materials Box SR52.]
Box SR9
Correspondence, 1982-1991
(1 of 18 folders)
Box SR9
Correspondence, 1982-1991
(2-9 of 18 folders)
Box SR10
Correspondence, 1982-1991
(10-18 of 18 folders)
Box SR11
Cost analysis, 1983
Box SR11
Creative binder for MCI, 1988
(3 folders)
Box SR12
Creative binder--Print, 1989
(4 folders)
Box SR12
Creative binder--television and print, 1989
Box SR12
Creative binder--television and radio, 1989
(3 folders)
Box SR12
Creative briefs, 1992
Box SR13
Creative contests, 1983-1986
Box SR13
Creative distribution and rotation, 1983
(3 folders)
Box SR13
Creative legal claims, 1985-1986
Box SR13
[Creative library dub catalog, 1997: Removed to Restricted Materials Box SR52.]
Box SR13
Creative media ideas, 1988
Box SR13
Creative memos, 1987
Box SR13
Creative presentation, 1983, 1988
(2 folders)
Box SR13
Creative production timetable, 1984
Box SR13
Creative samples, 1982
Box SR13
1993 advertising campaign briefing document, 1992
Box SR13
1994 media budget presentation, 1993
Box SR13
1995 advertising review and 1996 preview, 1995
Box SR13
1995-1997 business plan, 1994
Box SR13
[1998 communications plan, 1997: Removed to Restricted Materials Box SR53.]
Box SR14
[1998 media plan recommendation, 1997: Removed to Restricted Materials Box SR53.]
Box SR14
[Business review, 1996: Removed to Restricted Materials Box SR53.]
Box SR14
[Business review document: General residential version, 1996: Removed to Restricted Materials Box SR53.]
Box SR14
Business strategy, 1991
Box SR14
[Communications strategy executive summary, 1996: Removed to Restricted Materials Box SR53.]
Box SR14
Consumer satisfaction program--Ethnic module, 1993
Box SR14
National television overview, 1993
Box SR14
Post review of Pivo advertising, 1994
Box SR14
Service: A residential legitimacy story, 1993
Box SR14
Strategic marketing 4th Quarter research review, 1994
Box SR14
Strategy documents, 1994
Box SR14
[Strategy related documents, 1996: Removed to Restricted Materials Box SR53.]
Box SR14
Customer base, 1984-1985
Box SR14
Customer service, 1987
Box SR14
Data comparisons, 1981
Box SR14
Daylight savings promo, 1987
Box SR14
Dial 1 Wats print advertisement, 1987
Box SR14
Direct dial high spending test, 1984
Box SR14
Direct mail program, 1981
Box SR14
Direct mail samples, 1985
Box SR14
Direct mail test, 1982
Box SR14
Direct margin, 1983-1984
Box SR14
Direct marketing proposal, 1984
Box SR14
Direct response proposal, 1982
Box SR14
ECHO Awards, 1989
Box SR14
Effie Awards, 1982-1990
Box SR15
Embargo sheets, 1983
Box SR15
Embargoed cities, 1983
Box SR15
Equal access, 1984
Box SR15
Equal access DMAs/Month, 1985-1986
Box SR15
Equal access marketing, 1984
Box SR15
Equal access media, 1984
Box SR15
Equal access T-Plan, 1984
(2 folders)
Box SR15
Equal access tracking study WAVE II for Atlanta, Chicago, Denver, 1984
Box SR15
Esrey mfg. briefing, 1989-1990
(3 folders)
Box SR15
[Establishing a brand vision and communication plan, 1997: Removed to Restricted Materials Box SR54.]
Box SR15
Establishing a launch budget, 1994
Box SR16
Ethnic market, 1995
Box SR16
Evaluation of one :60 animatic television commercial for the Sprint Priority Gold package, 1993
Box SR16
[Evolution of Sprint Sense, 1997: Removed to Restricted Materials Box SR54.]
Box SR16
Eyes on Thompson media, 1993
Box SR16
Fall Straight Talk, 1985
Box SR16
Foncard television, 1987
Box SR16
Foncard television guide, 1987
Box SR16
Foncard WSJ + P4C In-flight, 1987
Box SR16
Frame relay project file, 1991
Box SR16
Frame relay product information, 1991
Box SR16
Franklin, Lee orientation program, 1982
Box SR16
Frequent caller program, 1985
Box SR16
Gaining share of the Hispanic market, 1993
Box SR16
General memoranda, 1981-1984
(7 folders)
Box SR17
Glass Act television, 1987
Box SR17
Global Alliance Phoenix articles and press releases, 1994
(2 folders)
Box SR17
[Global Business plan, 1996: Removed to Restricted Materials Box SR54.]
Box SR17
Global marketing program review, 1992
Box SR18
[Growing with the Business roles and responsibilities-JWT's Residential Team, 1997: Removed to Restricted Materials Box SR54.]
Box SR18
Advertising plan, 1991-1992
Box SR18
Correspondence, 1991
Box SR18
Merchandising, 1991
Box SR18
Brand audit, 1984
Box SR18
Client/Agency conflict policy, 1984
(3 folders)
Box SR18
GTE/Sprint logo legal treatment, 1984-1985
Box SR18
Guam Day One meeting, 1994
Box SR18
General, 1983-1984
(2 folders)
Box SR19
Copy presentation, 1983
(2 folders)
Box SR19
Incremental plan, 1983
Box SR19
Introductory plan, 1983
Box SR19
Media plan, 1983
Box SR19
Heavy-Up Media plan, 1983
Box SR19
Hewlett-Packard seminar, 1983
Box SR19
Hi-Tec sports, 1988-1989
Box SR19
[Historical look at Sprint brand development, 1996: Removed to Restricted Materials Box SR54.]
Box SR19
How to make the Work as good as it can Be, 1993
Box SR19
In Sprint, 1986-1987
Box SR19
Incremental media plan, 1983
(2 folders)
Box SR19
Insertion lists, 1983
Box SR19
Integrated access product information, 1991
Box SR19
Integrated access project file, 1991
Box SR19
Integrated approach to Sprint advertising, 1992
Box SR19
Internal media planning, 1983
Box SR20
General, 1991
Box SR20
[Access merchandising review, 1995, 1996: Removed to Restricted Materials Box SR54.]
Box SR20
Advertisement and brief, 1987
Box SR20
Advertising kit, 1994
Box SR20
Billing and commission, 1994
Box SR20
[Competitive direct mail examples, 1996: Removed to Restricted Materials Box SR54.]
Box SR20
Competitive review, 1992
(3 folders)
Box SR20
Creative Library: Vol I: Europe; Vol 2: Asia/Pacific, 1993: Removed to Restricted Materials Box SR55.]
Box SR20
Creative Library: Vol 1: North America, Europe, 1994
(2 folders)
Box SR20
Creative Library: Vol 2: Asia, Latin America, 1994
(1 of 2 folders)
Box SR20
Creative Library: Vol 2: Asia, Latin America, 1994 (continued)
(2 of 2 folders)
Box SR21
Creative media briefing, 1993
(2 folders)
Box SR21
International sample advertising, 1994
Box SR21
[Internet Passport, 1997: Removed to Restricted Materials Box SR56.]
Box SR21
[Internet public access business case, 1996: Removed to Restricted Materials Box SR55.]
Box SR21
Intrastate markets, 1985
Box SR21
Introduction to Sprint, 1992
Box SR21
Japanese travel market seminar, 1992
Box SR21
Jim Agnew, 1988
Box SR21
J. Walter Thompson presentation to US Sprint, 1986
Box SR21
JWT facebook--Staff directory, 1994
Box SR21
JWT: How it Works account management training, 1992
(3 folders)
Box SR22
JWT orientation overheads, 1983
Box SR22
JWT presentation, undated
Box SR22
JWTEAM Sprint relationship workshop, 1993
Box SR22
Key findings from Next Generation focus groups, 1992
Box SR22
Kids network, 1991
Box SR22
Kim Caines/Michael McDonald, 1986
Box SR22
Launching the New Generation of Wireless, undated
Box SR22
List and stock bank, 1983
Box SR22
Local advertising kit, 1991
Box SR22
Localized, special print adaptations, 1987
(2 folders)
Box SR22
Logo card, undated
Box SR22
Long distance category overview: Major historical milestones, 1994-1995
(2 folders)
Box SR22
Long Distance for Life test marketing, 1990
Box SR22
Low performance markets, 1983
Box SR22
Magazine merchandising opportunities, 1988
Box SR22
Mailers, 1981
Box SR23
Mailing list and marketing response, 1981
Box SR23
March 1987 strategy, 1987
Box SR23
Maria Montes chronological files, 1990
(1-7 of 10 folders)
Box SR23
Maria Montes chronological files, 1991
(8-10 of 10 folders)
Box SR24
Market penetration, 1983
Box SR24
Market plan review, 1993
(2 folders)
Box SR24
Market planning conference review, 1990
Box SR24
Market research, 1984
Box SR24
Marketing/Advertising presentation, 1988
Box SR24
Marketing information, 1987
(2 folders)
Box SR24
Marketing overview, 1984
Box SR25
Marketing plan, 1984
(2 folders)
Box SR25
Marketing reports, 1988
(2 folders)
Box SR25
MCI, 1986-1988
Box SR25
MCI direct mail, 1988
Box SR25
MCI literature, 1986
Box SR25
Media, 1984
Box SR25
Media briefing, 1983
Box SR26
Media comparisons, 1981
Box SR26
Media monitor, 1984
Box SR26
Media monitor, 1985
Box SR26
Media plan, 1983
(6 folders)
Box SR26
Media recommendations, 1983
Box SR26
Meeting, 1983
(2 folders)
Box SR26
Meeting at agency, 1983-1984
(2 folders)
Box SR27
Meeting notes, 1993
Box SR27
Miracle on Ward Parkway--A Big Idea for Sprint, 1994
Box SR27
Misc. creative presentations, 1987
(2 folders)
Box SR27
Misc. promotional research, 1986-1987
(2 folders)
Box SR27
Monthly budget recap, 1984
Box SR27
Movers print test, 1987
Box SR27
NBC Sports Olympic hotline proposal, 1988
Box SR27
NBL counts for prospective business, 1985
Box SR27
Needs assessment summary report, 1992
Box SR27
Network television rotation, 1987-1988
(2 folders)
Box SR28
New cities plan, 1983
Box SR28
New World research, 1989
Box SR28
Next Generation focus group, 1992
Box SR28
NSO sales analysis, 1983
Box SR28
Organizational charts, 1990 and undated
Box SR28
[Organizing for local market opportunities, 1997: Removed to Restricted Materials Box SR56.]
(3 folders)
Box SR28
[Orientation for Sprint Ltd consumer and small business markets, 1998: Removed to Restricted Materials Box SR56.]
Box SR28
Outage plan of attack, 1992
Box SR28
Payback analyses, 1986
Box SR28
Performance analysis, 1983-1986
(4 folders)
Box SR28
Performance evaluation forms and policy, 1989
Box SR29
Pin Money, 1987
Box SR29
Planning audit, 1981
Box SR29
Planning, 1982-1989
(4 folders)
Box SR29
Pocket campaign acetates, , undated
Box SR29
Post-buy analysis, 1982
Box SR29
Prepaid Fon Card advertising strategy, 1993
Box SR29
Pre-production meeting, 1983
Box SR29
Present for US Sprint, 1989
Box SR29
Presentation binder, 1983-1984
(3 folders)
Box SR29
Presentation to 4-A, 1990
Box SR29
[Presentation: Building the Sprint Brand, 1998: Moved to Restricted Materials Box SR56]
Box SR29
[Presentation: Integrated Advertising Support (NFL sponsorship), 1996: Moved to Restricted Materials Box SR56]
Box SR29
Presentation: J. Walter Thompson strategic plan, , undated
Box SR29
Presentation: U.S. carrier country direct, 1994
Box SR29
Pre-subscription creative, 1984
Box SR30
Pre-subscription focus group, 1984
Box SR30
Pre-subscription research, 1984
Box SR30
Pre-subscription T-Plan, 1984
Box SR30
Print advertising, 1982-1988
(6 folders)
Box SR30
Print estimates, 1983
(1-4 of 5 folders)
Box SR30
Print estimates, 1983
(5 of 5 folders)
Box SR31
Print schedule 2nd half, 1987
Box SR31
Pricing, 1987
(2 folders)
Box SR31
Product Movers cooperative couponing, 1985
Box SR31
Production, 1992
Box SR31
Promotion, 1984-1985
(2 folders)
Box SR31
Promotion planning, 1986
Box SR31
Promotions update, 1990
Box SR31
Publication, Advertising 2000 A.D., Hunter Madsen, 1994
Box SR31
Publication, The Future of the Web, 1995
Box SR31
Publication: Yankelovich Pop Monitor, How Popular Culture Defines American Consumers, 1995
Box SR31
[Q4 1997 creative presentations: Short calls- satisfaction, 1997: Removed to Restricted Materials Box SR56.]
Box SR31
Qualitative assessment of long distance business, 1984
Box SR31
Radio advertising, 1983, 1988
(2 folders)
Box SR31
Ralph Sherman introduction, 1983
Box SR31
Relaunching U.S Sprint, 1988
Box SR32
Repositioning field sales, 1984
Box SR32
Residence customer profile study, 1983
Box SR32
Response marketing network presentation, 1985
Box SR32
Revised competitive deck, 1993
Box SR32
Roll-out costs, 1981
Box SR32
Roll-out List recommendations, 1981
Box SR32
Sales, 1983
Box SR32
Sales code history, 1983
(2 folders)
Box SR32
Sales forecasting, 1984
Box SR32
Sales promotion, 1984
Box SR32
Satchel Page print 10/20 Wall Street Journal, 1987
Box SR32
Sell-Intuit, 1994
Box SR32
[Selling Sprint in the new telecommunications market, 1996: Removed to Restricted Materials Box SR57.]
(2 folders)
Box SR32
Sherry Carniglia chronological file, 1987
(4 folders)
Box SR33
Signature study, 1983
Box SR33
Simon, Susan chronological file, 1982
(2 folders)
Box SR33
Smash Success print, 1987
Box SR33
Solidifying direction for the 1992 Sprint advertising plan, 1991
Box SR33
Southern Pacific Communications, 1980-1981
Box SR33
Space releases, 1982
Box SR33
Chris Jones' Rome speech, 1995
Box SR33
Peter Schweitzer Rome Senior Partners conference, 1995
Box SR33
William Eccleshare The Strategic Plan, 1995
Box SR33
William Eccleshare The Strategic Plan making it happen, 1995
Box SR33
Spots--Sprint presubscription order tracking system, 1984
Box SR33
Sprint 800: Capitalizing on the window of opportunity, 1992
Box SR33
Sprint action plan, 1992
Box SR33
Sprint Advertising Academy, 1994-1995
(2 folders)
Box SR33
[Sprint Advertising Academy, 1996: Removed to Restricted Materials Box SR57.]
(2 folders)
Box SR34
Sprint backgrounder, 1991
Box SR34
[Sprint brand identity standards, 1996: Removed to Restricted Materials Box SR57.]
Box SR34
Sprint brand image, 1993
Box SR34
[Sprint college client meeting, 1997: Removed to Restricted Materials Box SR58.]
Box SR34
Sprint competitive advertising overview, 1993
Box SR34
Sprint corporate 1994 legitimacy plan, 1994
Box SR34
Sprint corporate advertising 1996 Media budget analysis, 1995
Box SR34
Sprint corporate advertising recommendation, 1993
Box SR34
Sprint corporate image positioning research, 1992
Box SR34
Sprint coverage guide, 1984
Box SR34
Sprint CRP presentation, 1993
Box SR34
Sprint/CSG project Pivo creative presentation, 1993
Box SR34
Sprint and Education: A Partnership for the future, 1991
Box SR34
Sprint international access 1994 competitive review, 1995
Box SR34
Sprint international briefing, 1992
Box SR34
Sprint international sample advertising, 1995
Box SR34
[Sprint Internet Passport, 1996: Removed to Restricted Materials Box SR58.]
Box SR34
Sprint-KCET partnership, 1987-1988
Box SR34
[Sprint-Lucas Films strategic partnership, 1997: Removed to Restricted Materials Box SR58.]
Box SR35
Sprint product guide, 1993
Box SR35
[Sprint Sense brand review, 1997: Removed to Restricted Materials Box SR58.]
(2 folders)
Box SR35
[Sprint Sense evolution, 1997: Removed to Restricted Materials Box SR58.]
(2 folders)
Box SR35
Sprint service guarantee, 1989-1990
Box SR35
Sprint soccer update meeting, 1993
Box SR35
Sprint/Telecom merger factbook, 1986
Box SR35
Sprint vs MCI 1st quarter results, 1984
Box SR35
Status: Corporate image team, 1993
Box SR35
Stephen Kelly Awards, 1986
Box SR35
Advertising conference, 1992
(2 folders)
Box SR35
Alcatel information, 1993
Box SR36
Annual performance review, 1991-1992
Box SR36
Brag file, 1993
Box SR36
Candice survey, 1992
Box SR36
Corporate image team deck, 1993
Box SR36
Electronic data system information, 1992
Box SR36
General correspondence, 1992
Box SR36
General correspondence, 1993
(2 folders)
Box SR36
Housecalls information, 1990
Box SR36
Marketing segmentation objectives and measures file, 1989
Box SR36
Organization, 1993
Box SR36
Product presentation, 1993
Box SR36
Sprint branding, 1992
Box SR36
Sprint international, 1991-1993
Box SR36
Total Quality Management, 1993
Box SR36
Strategic and business progress vs. MCI, 1983
Box SR37
Strategic plan, 1993
Box SR37
Strategic planning meeting, 1983
(2 folders)
Box SR37
Strategic positioning, 1983
Box SR37
Strategic studies of Sprint market segments, 1988
Box SR37
Summary of Sprint bi-monthly marketing meeting, 1990
Box SR37
T-Plan, 1984
(2 folders)
Box SR37
[TCI Telephony new business meeting, 1996: Removed to Restricted Materials Box SR59.]
Box SR37
Technology adoption process: Implications to CSG, 1993
Box SR37
Telecommunications clippings, 1987
(5 folders)
Box SR38
Television advertising, 1986-1988
(1-3 of 12 folders)
Box SR38
Television advertising, 1987
(4-12 of 12 folders)
Box SR39
Television spot, Wall Street, 1988
Box SR39
Television spots, 1993
Box SR39
Telly Awards, 1986
Box SR39
Tom Weigman's guidebook, 1993
Box SR39
Travel, 1991
Box SR40
TV Commercials from 1982 through August 1994, 1995
(2 folders)
Box SR40
United Telecom, 1989
Box SR40
Upsetting the Status Quo: Sprint's 1993 800-Service Advertising Campaign, 1992
Box SR40
Advertising: Perspectives and possibilities, 1989
Box SR40
Articles, 1989
Box SR40
Clippings, 1989
Box SR40
Competitive advertisements and articles, 1989
Box SR40
House organs, 1988
Box SR40
Lexicon discs table of contents, 1984-1987 (Contains digital Media items)
Box SR40
Market plan, 1988
Box SR40
Script binder, 1988
(4 folders)
Box SR41
UT/Sprint annual reports, 1986-1994
(3 folders)
Box SR41
Voice link, 1988
Box SR41
Weatherfon snipe, 1988
Box SR41
West division media/prod., 1987
Box SR41
Winter Olympics, 1991
Box SR41
World Cup soccer, 1994
Box SR41
Worldwide slide presentation, 1992
Box SR42
General, 1982-1985
(2 folders)
Box SR42 (continued)
Advertising, 1983
Box SR42 (continued)
Communications briefing, 1983
Box SR42 (continued)
Market plans, 1983
Box SR42 (continued)
Media plan, 1983
Box SR42 (continued)
Planning, 1984
Box SR42 (continued)
Premium recommendation, 1983
Box SR42 (continued)
Proposal for Exploratory Qualitative Research among Prime Prospect Decision Makers, 1983
Box SR42 (continued)
Role of Advertising, 1983
Box SR42 (continued)
Short Term program, 1983
Box SR42 (continued)
General, 1982-1983
(1-2 of 5 folders)
Box SR42 (continued)
General (continued), 1982-1983
(3-5 of 5 folders)
Box SR43
Advertising report, 1983
Box SR43
Incremental plan, 1983
Box SR43
Marketing, 1984
Box SR43
Media plan, 1983-1984
(3 folders)
Box SR43
T-Plan, 1984
Box SR43
General, 1981-1983
(2 folders)
Box SR43
Automatic dialing service market research study, 1983
Box SR43
Business Sprint copy test program, 1983
(2 folders)
Box SR44
Business Sprint disconnect study (SP Communication), 1982
Box SR44
Citiphone: An Initial Qualitative Evaluation, 1981
Box SR44
College market, 1981
Box SR44
Consumer research outline, undated
Box SR44
Corporate identity study, 1983
Box SR44
Copy test of four Straight Talk commercials, 1983
Box SR44
Correspondence--Data Group, 1981
Box SR44
Correspondence--SP Communications, 1981-1982
Box SR44
Customer disconnect survey, 1983
Box SR44
Customer profile study, 1980-1983
(1-3 of 6 folders)
Box SR44
Customer profile study, 1980-1983
(4-6 of 6 folders)
Box SR45
Customer service research: Business and residential, 1982
Box SR45
Focus groups, 1982
(2 folders)
Box SR45
Home Sprint awareness image and attitude research, 1982
Box SR45
Home Sprint copy test of finished commercials, 1983
(2 folders)
Box SR45
Long distance telephone services, 1983
Box SR45
Market definition study, 1981
Box SR45
Market research recommendations, 1982
Box SR46
National directory study, 1982-1983
Box SR46
NSO caller follow-up study, 1982
Box SR46
Price vs. attribute study Stage 1, 1983
(2 folders)
Box SR46
Promotional test study, 1981
Box SR46
Proposals, 1981-1983
Box SR46
Residence customer profile study, 1983
Box SR46
Residential long distance strategic marketing, 1983
Box SR46
Sales analysis project, 1981-1982
Box SR46
Sales analysis report, 1981
Box SR46
Soft Touch III market test, 1983
Box SR46
SPC advertising effectiveness measurement program, 1981
Box SR46
Sprint service rejector study, 1981
Box SR46
Study examining the vitality of the Sprint name, 1982
Box SR47
Study of the Market for Discount long Distance Phone service in Honolulu, Hawaii, 1983
(2 folders)
Box SR47
Summary analysis of consumer positioning research, 1991
Box SR47
Summary of research, 1983
Box SR47
Syndicated study performer Q, 1991-1992
Box SR47
Television, 1980-1982
Box SR47
Touch-tone penetration study, 1982
Box SR47
Ad claims, 1986
Box SR47
Communications briefing, 1984
Box SR47
Communications objectives, 1984
Box SR47
Holiday gift promotion, 1985
Box SR47
Summary of total code sales, 1983
Box SR47
T-Plan, 1983
Box SR47
Winter, 1986
Box SR47
Advertising Academy poster, 1994
Box SR48
Articles, 1989-1996
Box SR48
Charts and statistical reports, 1982-1983
Box SR48
Competitive advertising--AT&T, 1989
(2 folders)
Box SR48
Competitive advertising--MCI, 1988
Box SR48
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
1-800-ONE-Dime media issues, 1997
Box SR49
Brand investment group: First half 1996 advertising review, 1996
Box SR49
Brand vision and communications platform, 1997
Box SR49
Campaign architecture, 1997
Box SR49
Case study: El Salvador Sprint collect calling, 1995-present, 1997
Box SR49
Communications plan for 1997, 1996
Box SR49
Communications strategy for 1997, 1996
(2 folders)
Box SR49
Comparative marketing assessment, 1996
Box SR49
Competitive advertising fact book, 1996
(3 folders)
Box SR50
Competitive alert, 1996
Box SR50
Competitive analysis of telecommunications advertising in 1995, 1996
Box SR50
Competitive brand advertising, 1997
Box SR50
Consumer internet access, 1996
(2 folders)
Box SR51
Consumer internet access Day 1 brief, 1996
Box SR51
Consumer internet access 1996 fact book, 1997
(2 folders)
Box SR51
Consumer strategies, 1997
Box SR51
Corporation overview, 1996
Box SR52
Creative library dub catalog, 1997
Box SR52
CSG 1998 communications plan, 1997
Box SR53
CSG 1998 media plan recommendation, 1997
Box SR53
CSG business review, 1996
Box SR53
CSG business review document: General residential version, 1996
Box SR53
CSG communications strategy executive summary, 1996
Box SR53
CSG strategy related documents, 1996
Box SR53
Establishing a brand vision and communication plan, 1997
Box SR54
Evolution of Sprint Sense, 1997
Box SR54
Global business plan, 1996
Box SR54
Growing with the Business--roles and responsibilities (JWT Residential Team), 1997
Box SR54
Historical look at Sprint brand development, 1996
Box SR54
International access merchandising review, 1995, 1996
Box SR54
International competitive direct mail examples, 1996
Box SR54
Internet public access business case, 1996
Box SR56
Internet Passport, 1997
Box SR57
Organizing for local market opportunities, 1997
(3 folders)
Box SR57
Orientation for Sprint Ltd consumer and small business markets, 1998
Box SR57
Presentation: Integrated Advertising Support (NFL Sponsorship), 1996
Box SR57
Q4 1997 creative presentations: Short calls satisfaction, 1997
Box SR57
Selling Sprint in the new telecommunications market, 1996
(2 folders)
Box SR57
Sprint Advertising Academy, 1996
(2 folders)
Box SR57
Sprint brand identity standards, 1996
Box SR57
Sprint college client meeting, 1997
Box SR58
Sprint Internet Passport, 1996
Box SR58
Sprint-Lucas Films strategic partnership, 1997
Box SR58
Sprint Sense brand review, 1997
(2 folders)
Box SR58
Sprint Sense evolution, 1997
(2 folders)
Box SR58
TCI Telephony new business meeting, 1996
Box SR59
Bell Atlantic Commercials, 1987. Umatic.
Box SR60
Building the Sprint Brand, 1998. VHS.
Box SR60
Candice Bergen Retrospective, 1998. VHS.
Box SR60
GTE Sprint Annual Report, 1984. Audiocassette. Goes with folder Annual Report
Box SR60
Salute to Tom Weigman: Sprint All-Hands meeting, 1997. VHS.
Box SR60
Sprint Historical Reel, 1982-1997. VHS.
Box SR60
Sprint Historical Sampling, 1986-1997. VHS.
Box SR60
Miscellaneous computer discs (5-inch floppy), 1984-1987. Goes with folder US Sprint Lexicon discs-Table of contents
Box SR60
[Contains billing, budget and project status reports; radio and television scripts, and a collection of competitor's beer cans and bottles.]
Billings, 1970-1972
Box TH1
Budget, 1967-1972
(3 folders)
Box TH1
Call reports, 1971-1972
(4 folders)
Box TH1
Conference reports, 1970-1972
Box TH2
Printed materials, 1961-1973
Box TH2
Project status reports, 1971-1972
Box TH2
Radio and television scripts master file, 1972
Box TH2
Competitors' beer cans and bottles, undated
Box TH3-5
Sketches, undated: Moved to Small Files Series Oversize Box 55.
Box TH3-5
Folder 1
U.S. Playing Card Company, 1924-1966
(4 boxes)
[Contains correspondence, case histories, proofs, presentations, surveys, reports and scrapbooks related to the U.S. Playing Card Company account.]
Annual reports, 1940-1965
Box UP 1
General data, 1956
Box UP 1
Case history, 1961
Box UP 1
Correspondence and memoranda, 1938-1952
(4 folders)
Box UP 1
Data conference, 1934
Box UP 1
Data record, 1942
Box UP 1
Estimates and proofs, 1951-1952
Box UP 1
Memos and reproduction material, 1951-1952
Box UP 1
Presentation to U.S. government, 1942
Box UP 1
Review of activities, 1956
Box UP 1
Source book, 1952
(2 folders)
Box UP 1
Memoranda, 1963-1964
Box UP 1
Promotion material, 1954, 1957
(3 folders)
Box UP 1
Public relations program, 1966
Box UP 1
Publications, undated
Box UP 1
Report to Executive Committee, 1936, 1938
(2 folders)
Box UP 1
Surveys,1934, 1944, 1951, 1957 and undated
(6 folders)
Box UP 2
Annual reports, 1953-1956
(2 folders)
Box UP 2
Association of American Playing Card Manufacturers, 1953-1957
(7 folders)
Box UP 2
Correspondence and memoranda, 1953-1957
(9 folders)
Box UP 2
Scrapbook, circa 1924
Box UP3
Scrapbook inserts, circa 1924
(2 folders)
Box UP3
Scrapbook, circa 1935
Box UP4
Scrapbook inserts, circa 1935
Box UP4
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
General, 1978-2000
(4 folders)
Box WC1
Account team, 1998
Box WC1
Articles on White Castle, 1975-1991
Box WC1
Brand kit #1, 1999
Box WC1
Competitive and industry articles, 1998
Box WC1
Direct mail template keylines, 2000-2001
Box WC1
Electronic media, 1995
Box WC1
Event 2001--Air fresheners, 2001
Box WC1
Event recommendation, 1998
Box WC1
Events, 1995
Box WC1
Halloween, 1998
Box WC1
Snack attack event #5, 1998
Box WC1
Fact sheet, 1993
Box WC1
Budget breakdowns, 1995
Box WC1
Budget summary, 1998
Box WC1
Marketing budget, 1998
Box WC1
Quarterly post analysis, 1998
Box WC1
Sales, 1995
Box WC1
Storyboard pricing, undated
Box WC1
Food shoot, 1999
Box WC1
Job openers/estimates, 1998
Box WC1
Kids Meal ESV's (electrostatic vinyl banner), 1998
Box WC1
Local Marketing and advertising planner, 1993-1994
(2 folders)
Box WC2
Location guides, 1996-2002
(2 folders)
Box WC2
Manager's quick reference sheet, undated
Box WC2
Marketing calendars, 1992-1994
Box WC2
Media flights, 1995
Box WC2
Final presentation detail and checklist, 1993
Box WC2
Letter to J. Walter Thompson, 1993
Box WC2
No Visible competition memo, 1993
Box WC2
80th anniversary pin, 2000
Box WC2
Air fresheners, 2001
(3 folders)
Box WC2
Calendar, 2000
Box WC2
Glow Coke cups, 2001
Box WC2
griddle glass stickers--New Jersey, 1998
Box WC2
Magnetic poetry summary report, 1998
Box WC2
Mint tin design, 1999
Box WC2
Promotional badges, 2006 and undated
Box WC2
St. Louis lug-ons, 1998
Box WC2
Nutritional information, undated
Box WC2
Omni Hotel meeting, 1993
Box WC2
Photographs, undated
Box WC2
General, 1998
Box WC2
Advertising planning discussion, 1998
Box WC2
Brainstorming notes, 1999 and undated
(2 folders)
Box WC2
Media planning, 1998
Box WC2
Brainstorming, 1999
Box WC2
Breakfast, 2000
Box WC2
Combo Sack meal, 1999-2000
Box WC3
Crave Case, 2000-2001
(2 folders)
Box WC3
Crave Time cook-off, 2000
Box WC3
Gasoline card, 2001
Box WC3
Midnight Craver's kit, 1999
Box WC3
Official Point of Craving specifications guide, 1995
Box WC3
Recommendation, 1998
Box WC3
1999 planning, 1998 Aug. 20
Box WC3
Creative presentation: White Castle: What You Create, 1999 Dec. 9
Box WC3
Final presentation discussion guide and assignment, 1993
Box WC3
Marketing overview, 1990s-early 2000s
Box WC3
30 Sack ESV, 1998
Box WC3
80th anniversary video project, 2001
Box WC3
Chicago breakfast, 1998
Box WC4
Cravers contest, 2000
Box WC4
Gift certificate ESV, 2000
Box WC4
Griddle glass stickers, 1998
Box WC4
Grilled chicken, 1999
Box WC4
Keylines of the Tasty Trivia calender wings, 2000
Box WC4
Kids Eat Free, 1998
Box WC4
Promotional package, undated
Box WC4
Sacks of Sides, 1998
Box WC4
What You Crave, 1995
Box WC4
General, 1998-2000 and undated
(2 folders)
Box WC4
Comedy TV, 1999
Box WC4
Creative, 1998
Box WC4
Radio, 1998
Box WC4
Radio traffic, 1999
Box WC4
Rotation, 1998
Box WC4
Spanish scripts, 1998
Box WC4
Steam, 1998
Box WC4
Real Cheese logo, 1998
Box WC4
Cookbooks and recipe books, 1996-2002
Box WC4
Cooking 'Em By The Sack, 1992
Box WC4
Recipe booklet, 1997-1998
(2 folders)
Box WC4
Recipe contest poster, 1997
Box WC4
General, 1995
Box WC4
Awareness and attribute ranking studies, 1991-1993
Box WC5
Client reports, 1998
Box WC5
Consumer experience, 1999
Box WC5
Creative exploration, 1997
(2 folders)
Box WC5
General, 2000
Box WC5
Sample snacks, 1999-2001
(2 folders)
Box WC5
Specialty burgers, 1999
Box WC5
Baseball, 2000
Box WC5
Pacers radio live reads (cups), 1996
Box WC5
General, 1997
Box WC5
Articles, 1997
Box WC5
Graphics, 1997
Box WC5
Information, 1999
Box WC5
Update, 2000
Box WC5
Youth market, 1997
Box WC5
ADVO art revised, 1998
Box WC5
ADVO hot, 1998
Box WC5
Coke card, 1999
Box WC5
Scripts, 1999
Box WC5
Storyboards, 1999
Box WC5
Crave case, 2000
(2 folders)
Box WC5
Crave Time cook-off, 1999-2000
Box WC5
Designs, 1993
Box WC5
Direct mail, 2001
Box WC5
Gas card/double cheeseburger, 2001
Box WC5
Goosecards, 1999
(2 folders)
Box WC5
Midnight Cravers kit, 2001
Box WC5
Now Hiring pamphlet, undated
Box WC5
Billboard, 1998
Box WC6
Board plans, 2000
Box WC6
Samples, 1999
Box WC6
Penny Profit poster, 1998
Box WC6
Pin concepts, 2001
Box WC6
Print proofs, 1999-2002
( 8 folders)
Box WC6
Program advertising, 2001
Box WC6
Side cravings, 2000
Box WC6
Turnover packaging design, 1999
Box WC6
Change purse, 2006
Box WC7
Coffee box, 2002
Box WC7
Crave Time cook-off entry form pad, 2000
Box WC7
Craver scopes cups, 2000
Box WC7
Glow in the dark, 2001
Box WC7
Party sweepstakes, 2002
Box WC7
Pop art, undated
Box WC7
Disposable camera, undated
Box WC7
Magnet clip, 2000
Box WC7
Stamp, undated
Box WC7
Tasty Trivia calendar, 2001
Box WC7
Air fresheners, 1999
Box WC8
Halloween plastic bags, 1997-2003
Box WC8
Paper bags, 2001, 2004
Box WC8
Pins, undated
Box WC8
Savings booklet, 2003
Box WC8
Miscellaneous small items, 1998-2005
Box WC8
Advertising artwork, 1996
Box WC9
Recipe contest poster, 1997
Box WC9
Hanging advertisements, 1998-2004
Box WC9
Restaurant table displays, 1996-2006
Box WC9
Breakfast, 1997-2006
Box WC9
Foreign languages, 1997-2004
Box WC9
Managerial materials, 2006
Box WC9
Menus and combos, 1998-2006
Box WC9
Sandwiches, 1996-2006
Box WC10
Side items, 1996-2006
Box WC10
Special offers and promotions, 1998-2006
(2 folders)
Box WC10
Breakfast, 1999-2005
Box WC11
Drinks, 2001-2006
Box WC11
Meal-related promotions, 2000-2002
(2 folders)
Box WC11
Non-food promotions, 1996-2006
Box WC11
Sandwiches, 2000-2006
Box WC11
Youth promotions, 1997-2001
Box WC11
Promotional stickers, 1997-2006
Box WC11
Miscellaneous printed materials, 1996-2005
Box WC11
OR1. TTB contest entry, 2000
Box WC12
OR2. TTB contest entry, 1999
Box WC12
OR3. Workshop, Detroit, Aug. 1, 2002, 2002
Box WC12
History of the World's Fair Account.
In 1960, four years before opening day, the New York World's Fair Corporation hired JWT as its advertising agency. Fair President Robert Moses believed that a vigorous promotional campaign was necessary to ensure the desired attendance. JWT placed the newly-hired Ted Royal in charge of the account, and for the next four years he guided the campaign. The assignment had few precedents and literally involved starting from scratch. Royal not only coordinated the advertising for the Fair, he sold the idea to potential exhibitors, many of whom were long-time JWT clients.
Account Supervisor Ted Royal, a fifteen-year veteran of the advertising industry, joined JWT in 1960 and almost immediately he was given the Fair account. He left JWT in 1965 with the Fair as his only major project. William Banks, International Fair Promotion Advisor for JWT, joined JWT after working for the United Nations. Fluent in 10 languages, he advised a number of account supervisors working in foreign markets.
The account files included here were accumulated by Royal, and by the International Fair Promotion Advisor for JWT, William Banks. They include documents from past Fairs, as well as contemporary material.
The files are arranged into two subseries--General Files and Clients and Exhibitors--and alphabetically by topic therein.
Advertisement orders, authorizations and releases, 1960-1964
Box WF1
Architects and designers, 1959-1962
(4 folders)
Box WF1
Attendance, 1960-1964
Box WF1
Billing, 1960-1964
Box WF1
Christmas media campaigns, 1963-1964
(2 folders)
Box WF1
Climadome exhibit, 1961
Box WF1
Correspondence, 1960-1964
(1-11 of 15 folders)
Box WF2
Correspondence (continued), 1960-1964
(12-15 of 15 folders)
Box WF3
Entertainment, 1962
Box WF3
Exhibior listings, 1962-1964
Box WF3
Fair newsletter, 1962-1963
Box WF3
Inflatable doll twins, 1963
Box WF3
Market research companies, 1963
Box WF3
Media proposals, 1963-1964
Box WF3
Negro market, 1956-1960
Box WF3
News clippings, 1961-1964
Box WF3
News releases, 1960-1962
Box WF3
New York Coliseum, 1961
Box WF3
Olympics, 1960-1961
Box WF3
Personnel lists, 1963
Box WF4
Personnel resumes, 1960-1964
Box WF4
Phase promotion program, 1961
Box WF4
Photographs--Scale models and designs, 1939-1966
(3 folders)
Box WF4
Photographs, 1939-1964
Box WF4
Plans and designs, 1959-1962
Box WF4
Posters and brochures, 1961-1963
(2 folders)
Box WF4
Pre-Fair ticket sales, 1961-1963
Box WF4
Preview brochure, 1961
Box WF5
Price lists and events calendar, 1963-1964
Box WF5
Progress film report, 1961
Box WF5
Promotional material, 1963
Box WF5
Proofs, 1960-1964
Box WF5
Publications, 1961-1965
(1-4 of 5 folders)
Box WF5
Publications, 1961-1965
(5 of 5 folders)
Box WF6
Public relations, 1961-1964
Box WF6
Regulatory codes, 1960
Box WF6
Restaurants at the fair, 1962-1964
Box WF6
Santa Maria exhibit, 1964
Box WF6
Strollers Club, 1961-1962
Box WF6
Summaries of accounts, 1961-1964
Box WF6
Television spots, 1962-1963
Box WF6
Terrace Club, 1963-1964
Box WF7
Texas Pavilion, 1963
Box WF7
Tie-in campaign, 1962-1963
Box WF7
Transportation Displays Inc., 1962-1963
Box WF7
Transportation, Travel Pavilion, 1962
Box WF7
Youth Pavilion, 1962
Box WF7
Advertising proposals, 1962-1963
Box WF7
Correspondence, 1961-1964
(4 folders)
Box WF7
Foreign brochure correspondence, 1963
Box WF8
Midtown International Center, 1964
Box WF8
Publications, 1962-1964
Box WF8
Photographs, 1963
Box WF8
U.S. Travel Service, 1960-1964
(2 folders)
Box WF8
Australia, 1962
Box WF8
Belgium, 1962-1964
Box WF8
Finland, 1962
Box WF8
France, 1962-1963
Box WF8
Germany, 1962-1963
Box WF8
Greece, 1962-1963
Box WF8
Italy, 1962-1963
Box WF8
Japan, 1962-1963
Box WF8
Latin America, 1962-1964
Box WF9
Netherlands, 1962-1963
Box WF9
South Africa, 1962-1963
Box WF9
Spain, 1962
Box WF9
Sweden, 1962-1963
Box WF9
U.K. and Ireland, 1962-1963
Box WF9
1939 NY Fair--market research, 1939-1940
(4 folders)
Box WF9
Brussels Fair and German trade fairs, 1958-1961
Box WF9
Chicago Exposition, 1958-1959
Box WF10
Fair statistics, 1960
Box WF10
Fair themes, 1962
Box WF10
Montreal Fair, 1962-1963
Box WF10
New York's World Fair, 19,601,964
Box WF10
Russian Fair, 1961-1962
Box WF10
Seattle Fair--Correspondence, 1960-1963
Box WF10
Seattle Fair--Publications, clippings, and designs, 1960-1962
Box WF10
Brochures, 1963
Box WF10
Budget, 1963
Box WF10
Clippings, 1962-1963
Box WF10
Correspondence, 1961-1964
(1-3 of 6 folders)
Box WF10
Correspondence (continued), 1961-1964
(4-6 of 6 folders)
Box WF11
Maps and designs, 1962-1963
Box WF11
Objectives and goals, 1962
Box WF11
Photographs, 1962-1963
Box WF11
Publicity, 1963
Box WF12
Brass Rail, 1962-1963
Box WF12
Brillo, 1963
Box WF12
Chun King, 1962-1964
Box WF12
Chunky, 1964
Box WF12
Congoleum-Nairn, 1962-1963
Box WF12
Oscar Mayer, 1962
Box WF12
Pan-Am, 1962-1963
Box WF12
Pepsi-Cola, 1963-1964
Box WF12
RCA, 1962-1963
Box WF12
R.T. French, 1962-1964
Box WF12
Schlitz, 1960
Box WF12
Scott Paper, 1962
Box WF12
Singer, 1963-1964
Box WF12
Standard Brands, 1961-1964
Box WF12
Standard Oil, 1962-1963
Box WF12
Sunkist, 1962
Box WF12
Trailways, 1960-1964
Box WF12
Warner-Lambert, 1963-1964
Box WF12
Floor plans, undated
Box WF12
Oversize Folder WF-OF1
Individual floor plans and exhibitions, 1961 and undated
Box WF12
Oversize Folder WF-OF2
N.Y. World's Fair, 1939
Box WF12
Newspaper articles, 1960-1963
Box WF12
Promotions, 1961-1964
Box WF12
Seattle World's Fair, 1961-1962
Box WF12
Warner-Lambert, 1961-1996
(20 boxes)
Includes research reports, campaign reviews, case histories, clippings, and other documentation. Arranged alphabetically
35th anniversary scrapbook, 1962-1989
Box WL1
35th anniversary timeline, 1962-1989
Box WL2
Agency Role from a Client Perspective, presentation by Robert A.R. Clouston, Warner-Lambert Canada, 1993
Box WL2
Budget: Television commercials, 1984
Box WL2
Corporate image, 1961-1970
Box WL2
Distribution lists, 1981-1984
Box WL2
Global brand positioning study, summary report focus groups--U.S., 1995
Box WL2
Legal, 1981
Box WL2
Management review, 1983
Box WL2
Media marketing, 1981-1992
Box WL2
Newspaper articles, 1956-1987
Box WL2
Publications, 1980, 1986 and undated
Box WL3
Research, 1982-1983
Box WL3
General, 1978-1984
Box WL3
General, 1979-1982
Box WL3
Commercial: Words with Empathy, 1984-1985
Box WL3
Bubblicious, 1990-1991
Box WL3
Candy, Competitive activity--radio and television commercials, 1983-1984
Box WL3
Advertising historical overview, 1984
Box WL3
Budget estimates, 1981-1984
(2 folders)
Box WL3
Budget reports, 1982-1984
(2 folders)
Box WL3
Competition, 1983
Box WL4
Creative budget, 1978-1985
Box WL4
Creative strategy, 1980-1983
Box WL4
Legal, 1980-1981
Box WL4
Radio advertising, 1980-1984
Box WL4
Radio research, 1979-1982
(2 folders)
Box WL4
Research, 1981-1984
Box WL4
Reviews and recommendations, 1981-1984
Box WL4
Television advertising, 1981-1983
Box WL4
Television commercial: Smack Dab--Longer Lasting Fun, 1983-1986
(1 of 2 folders)
Box WL4
Television commercial: Smack Dab--Longer Lasting Fun, 1983-1986
(2 of 2 folders)
Box WL5
American Chicle Division overview, 1983
Box WL5
Competitive activity: Radio and television commercials, 1982-1984
Box WL5
Competitive monitoring: Wrigleys Extra, 1984
(2 folders)
Box WL5
Competitive spending, 1982
Box WL5
National Tracking Study (by Millward Brown International), 1992-1996
(1-4 of 13 folders)
Box WL5
National Tracking Study (by Millward Brown International), 1992-1996 (continued)
(5-13 of 13 folders)
Box WL6
Research and trends, 1980-1982
Box WL6
Strategic planning, 1981-1982
Box WL7
Clorets, 1984-1985
Box WL7
Corn Huskers, 1981
Box WL7
Early Detector, 1983-85
Box WL7
Easpirin, 1973
Box WL7
Efferdent, undated
Box WL7
Budget, 1978-83
Box WL7
Competition, 1978-1983
Box WL7
Legal, 1978-1981
Box WL7
Media plans, 1978-1983
Box WL7
Miscellaneous, 1978-1983
Box WL7
Packaging design, 1978-1983
Box WL7
Planning and strategizing, 1978-1983
Box WL7
Print advertisements, 1976-1990
Box WL8
Print advertising, 1978-1983
Box WL8
Project lists, 1983
Box WL8
Projections, 1978-1983
Box WL8
Radio advertising, 1980-1981
Box WL8
Research, 1978-1983
Box WL8
Results and analysis, 1979-83
Box WL8
Studies, 1979-81
Box WL8
Television advertising, 1978-1983
Box WL8
Television commercial: Red, No. White Yes: Women, 1984-1985
Box WL8
Television commercial: You Helped Us Create, revision, 1984-1985
Box WL8
Gelusil, 1981
Box WL8
Agency performance appraisals, 1988-1991
Box WL8
American Dental Association (A.D.A.), 1982-1994
Box WL8
Articles about historical campaigns, 1949-1990
Box WL9
Award entries, 1983-1990
Box WL9
Black advertising, 1983-1991
Box WL9
Brand reviews, 1977-1991
(5 folders)
Box WL9
Budget, 1988-1991
Box WL9
General, 1986-1989
Box WL9
Competition: Plax, 1990
Box WL9
Competition: Plax legal challenge, 1986-1991
Box WL9
Competition: Scope (Proctor and Gamble), 1981-1992
(2 folders)
Box WL10
Dental supplies and mouthwash, 1989-1995
(2 folders)
Box WL10
Mouthwash, 1987-1994
(3 folders)
Box WL10
Creative strategies, 1984-1994
(2 folders)
Box WL10
Corrective media plan, 1978, 1980
Box WL10
Legal orders, 1973-1980 and undated
Box WL11
Publicity/Correspondence, 1974-1980 and undated
(2 folders)
Box WL11
Gingivitis awareness program, 1991
Box WL11
Creative strategy, 1982-1989
(2 folders)
Box WL11
Packaging, undated
Box WL11
Professional program, 1985-1992
(3 folders)
Box WL11
Promotions, 1989-1993
(2 folders)
Box WL11
Research, 1981-1995
(1 of 3 folders )
Box WL11
Research, 1981-1995
(2-3 of 3 folders)
Box WL12
Television, 1987-1988
(2 folders)
Box WL12
Titles commercials, 1984-1985
(2 folders)
Box WL12
Legal, 1981-1991
Box WL12
Listerine Lozenges, 1981-1983
Box WL12
Media plans, 1981-1992
(2 folders)
Box WL13
Media review, 1989-1990
Box WL13
Mouthwash Consumers Buying System, 1989
Box WL13
Mouthwash copy review, 1984
(2 folders)
Box WL13
N.C.I study, 1991
Box WL13
Oral care operating plan, 1990-1994
(2 folders)
Box WL13
Print advertising, 1964-1993
Box WL14
General, 1983-1992
(2 folders)
Box WL14
Arm and Hammer/Listerine joint promotional, 1992
Box WL14
Big Event, 1991-1992
Box WL14
Dental Hygienist Magazine effort, 1991
Box WL14
Sprint Telemedia--Listerine, 1991
Box WL14
Radio advertising, 1981-1993
Box WL14
Recommended media plans, 1987-1990
(3 folders)
Box WL14
General, 1987-1996 (Some items moved to Restricted Materials, Box WL20)
Box WL14
Alcohol in mouthwash, 1991-1993 (Some items moved to Restricted Materials, Box WL20)
Box WL15
Reviews: Post-promotion, 1990
Box WL15
Television advertising, 1981, 1984
Box WL15
Grandmother; Never Change; One Minute, 1984-1985
(2 folders)
Box WL15
Job Interview; Haskenville; Talking Mouths; Hero; Smack Plaque, 1984-1985
(2 folders)
Box WL15
People Problems (4 Commercials), 1984
Box WL15
Titles Rev.--Man; Titles Rev.--Woman, 1984
Box WL16
Warner Lambert mouthwash portfolio briefing, 1988
Box WL16
Lubriderm, 1980-1990
Box WL16
Shaving Products SPG Global Study (by Research International), undated
(1-2 of 3 folders)
Box WL16
Shaving Products SPG Global Study (by Research International), undated
(3 of 3 folders)
Box WL17
Schick, 1985-1991
Box WL17
Sinutab (General), 1981, 1987
Box WL17
Commercial Incomplete Head, 1984-1985
(2 folders)
Box WL17
Commercial Painter, 1984-1985
(2 folders)
Box WL17
Competitive spending, 1990-1994
Box WL17
Sore throat remedies, Competitive spending, 1987 and undated
Box WL17
Budget, 1983-1985
Box WL17
Competition, 1979-1984
Box WL17
Copy strategy, 1983-1985
Box WL17
Media plans and recommendations, 1983-1984
Box WL17
Reports and reviews, 1983-1984
Box WL18
Research and tests, 1981-1984
Box WL18
Television advertising, 1983-1984
Box WL18
Television commercial: Skinny Sticklets Fat With Flavor, 1983-1984
(2 folders)
Box WL16
Tempters, Commercial: Mata Hari, 1984
Box WL16
Three Flowers, 1981
Box WL16
Toothpaste, Competitive spending, 1993-1994
Box WL16
Trident, 1987-1994
Box WL16
[Trident Historical Review, 1997: Moved to Restricted Materials Box 20]
Box WL16
[35th Anniversary, 1996: Moved to Restricted Materials, Box WL20]
Box WL16
Advertisements, 1981-1990
Box WL16
Assignments, 1962, 1996 (Some items moved to Restricted Materials, Box WL20)
Box WL16
Mouthwash market, 1990-1991
Box WL16
Strategic plan, 1989-1990
Box WL16
[Argentina, 1996: Moved to Restricted Materials, Box WL20]
Box WL19
[Canada, 1996: Moved to Restricted Materials, Box WL20]
Box WL19
[China (Hong Kong), 1996: Moved to Restricted Materials, Box WL20]
Box WL19
[Colombia, 1996: Moved to Restricted Materials, Box WL20]
Box WL19
[Costa Rica, 1996: Moved to Restricted Materials, Box WL20]
Box WL19
[Ecuador, 1996: Moved to Restricted Materials, Box WL20]
Box WL19
England, 1982
Box WL19
France (Paris), 1995-1996 (Some items moved to Restricted Materials, Box WL20)
Box WL19
Germany (Brussels), 1995 (Some items moved to Restricted Materials, Box WL20)
Box WL19
Hungary, 1994
Box WL19
India (Hundustan Thompson), undated
Box WL19
[Indonesia, 1996: Moved to Restricted Materials, Box WL20]
Box WL19
Italy (Milano and Roma), 1980, 1996 (Some items moved to Restricted Materials, Box WL20)
Box WL19
Japan (Tokyo), 1979-1995 and undated (Some items moved to Restricted Materials, Box WL20)
Box WL19
Lebanon (Beirut and Cairo), 1996 (Some items moved to Restricted Materials, Box WL20)
Box WL19
Peru (Lima), 1996
Box WL19
Philippines, 1987, 1996 (Some items moved to Restricted Materials, Box WL20)
Box WL19
Portugal, 1987-1996 (Some items moved to Restricted Materials, Box WL20)
Box WL19
Puerto Rico (San Juan), 1979, 1991
Box WL19
Singapore, 1991, 1996 (Some items moved to Restricted Materials, Box WL20)
Box WL19
South Africa, 1989, 1991
Box WL19
Spain (Madrid and Barcelona), 1982-1996 (Some items moved to Restricted Materials, Box WL20)
Box WL19
Taiwan, 1990-1996 (Some items moved to Restricted Materials, Box WL20)
Box WL19
[United Kingdom (Manchester), 1995-1996: Moved to Restricted Materials, Box WL20]
Box WL19
[Restrictions on access: Unpublished materials are closed to non-JWT staff for fifteen years from the date of creation.]
Research, 1996
Box WL20
Trident Historical Review, 1997
Box WL20
35th anniversary, general information, 1996
Box WL20
Assignments, 1996
Box WL20
Argentina, 1996
Box WL20
Canada, 1996
Box WL20
China (Hong Kong), 1996
Box WL20
Colombia, 1996
Box WL20
Costa Rica, 1996
Box WL20
Ecuador, 1996
Box WL20
France (Paris), 1995-1996
Box WL20
Germany, 1995
Box WL20
Indonesia, 1996
Box WL20
Italy (Milano and Roma), 1996
Box WL20
Japan (Tokyo), 1995
Box WL20
Lebanon (Beirut and Cairo), 1996
Box WL20
Peru (Lima), 1996
Box WL20
Philippines, 1996
Box WL20
Portugal, 1993-1996
Box WL20
Singapore, 1996
Box WL20
Spain (Madrid and Barcelona), 1995-1996
Box WL20
Taiwan, 1996
Box WL20
United Kingdom (Manchester), 1995-1996
Box WL20
OR1: Costa Rica
Box WL21
OR2: Listerine Antiseptic. 1967. Format: 16mm.
Box WL21
OR3: Listerine Antiseptic. 1968. Format: 16mm.
Box WL21
OR4: Listerine Antiseptic. 1969. Format: 16mm.
Box WL21
OR5: Listerine Antiseptic. 1970-1971. Format: 16mm.
Box WL21
OR6: Listerine Lozenge. 1969-1970. Format: 16mm.
Box WL21
OR7: Listerine Lozenge. 1969-1970. Format: 16mm.
Box WL21
OR8: Warner-Lambert. 1972-1974. Format: 16mm.
Box WL21
OR9: Warner-Lambert. Undated. Format: 16mm.
Box WL21
OR10: Argentina: Halls. Undated. Format: VHS (NTSC).
Box WL22
OR11: Argentina: Warner-Lambert, Adams historical. Undated. Format: Beta (NTSC).
Box WL22
OR12: Australia: Parke Davis Listerine history reel. 1996. Format: Beta.
Box WL22
OR13: Canada: Warner-Lambert historical. 1996. Format: U-matic
Box WL22
OR14: China (Hong Kong): Warner-Lambert historical reel (PRC). Undated. Format: U-matic.
Box WL22
OR15: China (Hong Kong) Warner-Lambert television commercials. Undated. Format: VHS.
Box WL22
OR16: Colombia: Warner-Lambert and Adams historical reel. Undated. Format: VHS.
Box WL22
OR17: Costa Rica: Chiclet Adams. Undated. Format: VHS.
Box WL22
OR18: Ecuador: Chiclets historical reel. Undated. Format: U-matic.
Box WL22
OR19: Hungary: Warner-Lambert, Halls historical reel. Undated. Format: VHS.
Box WL22
OR20: India (Bombay/Mumbai): Halls television commercials. Undated. Format: VHS (NTSC).
Box WL22
OR21: Indonesia: Warner-Lambert Indonesia. Undated. Format: VHS.
Box WL22
OR22: Italy: Warner-Lambert/JWT 35th Anniversary (Halls, Trident). Format: PAL.
Box WL22
OR23: Japan (Tokyo): Warner-Lambert K.K. 1996. Format: Beta.
Box WL22
OR24: Korea: Halls television commercials 1988-1996. 1996. Format: VHS
Box WL22
OR25: Lebanon: Chiclets Its Cool English/Arabic. 1992. format: VHS
Box WL22
OR26: Mexico: Historical reel (Clorets, Halls, Futy Gum, Chiclets). Undated. Format: U-matic.
Box WL22
OR27: Peru: Chiclets, Schick Super Chromium. Undated. Format: Beta.
Box WL22
OR28: Peru: Reel Commerciales 50 Anos WL/JWT. Undated. Format: VHS
Box WL22
OR29: Portugal: Trident Desert Expedition Tape 1. Undated. Format: U-matic.
Box WL22
OR30: Portugal: Trident Desert Expedition Tape 2. Undated. Format: U-matic.
Box WL22
OR31: Puerto Rico: MFP&W (Listerine, Lubriderm, Chiclets). 1996. Format: Beta (NTSC).
Box WL22
OR32: South Africa (Cape Town): Vita C, Schick, Clorets, Hall, Chiclets. Undated. Format: VHS.
Box WL23
OR33: Spain: Warner-Lambert 35th Anniversary. 1996. Format: Beta.
Box WL23
OR34: Switzerland: Trident Kaugummi 1979/80. 1996. Format: Beta.
Box WL23
OR35: Taiwan: Interview with client for ARB. Undated. Format: VHS.
Box WL23
OR36: Taiwan: Listerine, Clorets showreel. 1996. Format: Beta SP.
Box WL23
OR37: United Kingdom (Manchester): Clorets compilation. 1996. Format: VHS (NTSC).
Box WL23
OR38: Venezuela: Warner-Lambert commercials. 1996. Format: U-matic.
Box WL23
General--Articles, 1956-1983
Box WL-OV1
Research, 1984
Box WL-OV1
Storyboards, 1981-1983
Box WL-OV1
Products--Chewing gum, American Chicle regional distribution map, 1983
Box WL-OV1
Products--E.P.T., advertising designs, 1979-1981
Box WL-OV1
Advertising designs, 1983-1991
Box WL-OV1
Labels, undated
Box WL-OV1
Storyboards, 1989-1991
Box WL-OV1
Products--Sticklets, storyboards, 1983
Box WL-OV1
International--Hungary, Halls advertisements, 1995
Box WL-OV1
Scrapbook, 1922-1927
Box WL-OV2
General--Nielson Station Index Map, 1983
Box WL-OV2
Oversize Folder WL-OF1
Historical Note
The J. Walter Thompson Company (JWT) evaluated its progress through a systematic study of the performance of its client accounts. Among the tools used to gauge the success of advertising campaigns and the health of ongoing client relationships were the compilation of account histories. The earliest surviving efforts by JWT to document its account relationships include approximately one hundred account histories collected from 1925-1926 by the Business Extension Department. The histories were prepared largely by Henry C. Miner, Jr. (JWT employee, 1925-1933) under the direction of Rae H. Smith (then a Representative and later Vice President and Director). From the 1920s through the 1940s, JWT New York Office’s Department of Information and Records compiled records particularly on New York Office clients, including account histories, label and packaging designs and other printed materials. Beginning in the mid-1950s, the New York Office Information Center collected newspaper and magazine clippings, inter-office memoranda, research reports, and publications for various clients. This practice continued through the 1980s.
In addition to such institutional record-keeping practices, from the 1930s through the 1950s, individual staff members also compiled account records, which were then transferred to the Information Center of the New York Office. Howard Henderson, Vice President and Manager of the Cincinnati Office, gathered correspondence, memoranda, and reports regarding three clients: Chesebrough-Pond's, General Cigar Company, and the United States Playing Card Company. John Monsarrat, a JWT Executive Vice President and Director, provided material for the Chesebrough-Pond’s account file. Another JWT Vice President, William C. McKeehan, provided further material about the United States Playing Card Company account in the 1950s.
Subject Headings
- J. Walter Thompson Company.
- J. Walter Thompson Company--History.
- J. Walter Thompson Company. Atlanta Office.
- J. Walter Thompson Company. Chicago Office.
- J. Walter Thompson Company. Detroit Office.
- J. Walter Thompson Company. New York Office.
- J. Walter Thompson Company. San Francisco Office.
- Burger King Corporation.
- Champion Spark Plug (Company)
- Domino's Pizza (Firm)
- Eastman Kodak Company.
- Ford Motor Company.
- General Cigar Company (Philadelphia, Pa.)
- Hyatt Hotels Corporation.
- International Business Machines Corporation.
- Kellogg Company.
- Kraft Foods Company.
- Lever Brothers Company.
- Northern Telecom Inc.
- Oscar Mayer & Co.
- Quaker Oats Company.
- Montres Rolex S.A.
- R.T. French Company.
- Scott Paper Company.
- Standard Brands Incorporated.
- Theo. Hamm Brewing Company.
- United States. Marine Corps.
- US Sprint.
- Warner-Lambert Company.
- White Castle (Restaurant)
- New York World's Fair (1964-1965)
- Advertising agencies.
- Advertising agencies--United States.
- Advertising agencies--United States--History.
- Advertising campaigns.
- Marketing.
- Marketing--United States--History.
- Market surveys.
- Market surveys--United States.
- Target marketing.
- Target marketing--United States.
- Proofs.
- Photographs.
- Slides.
- Audiocassettes.
- Videocassettes.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Related Material
Related Material
Related materials may be found in other collections within the JWT archives, including
Advertisements produced for clients contained in the Account Files may be found in
Preferred Citation
[Identification of item], J. Walter Thompson Company. Account Files, Rare Book, Manuscript, and Special Collections Library, Duke University.
Provenance
The J. Walter Thompson Company. Account Files were received by the Rare Book, Manuscript, and Special Collections Library as transfers between 1987 and 2009.
Processing Information
Processed by Richard Collier, Caitlin Harding, Ashley Urquhart, Thomas LaPorte, Katherine Rose, Jessica Wood March 2007
Encoded by Richard Collier, Caitlin Harding, Ashley Urquhart, Jessica Wood
Completed November 2009
Materials from accessions 93-015, 93-018, 93-028, 93-029, 93-033, 93-041, 93-059, 93-083, 93-099, 93-100, 93-149, 93-248, 94-110, 95-127, 96-071, 96-074, 96-161, 97-069, 97-072, 97-088, 97-096, 97-109, 97-203, 97-217, 97-219, 97-284, 98-219, 98-230, 98-383, 98-407, 98-530, 99-298, 99-385, 99-386, 01-216, 01-214, 02-133, 02-139, 02-199, 02-200, 02-202, 03-233, 03-257, 04-023, 04-028, 04-042, 04-064, 04-317, 2005-0053, 2005-0096, 2006-0088, 2007-0040, 2007-0056, 2007-0101, 2007-0102, 2007-0106, 2007-0184, 2007-0185 and 2009-0156 were merged into one collection, described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.