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<ead>
  <eadheader audience="internal" findaidstatus="unverified-full-draft" langencoding="iso639-2b">
	 <eadid publicid="-//David M. Rubenstein Rare Book &amp; Manuscript Library//TEXT (US::NDD::::J. Walter Thompson Company. Advertising Columnists Articles)//EN" countrycode="us" mainagencycode="ndd" url="http://library.duke.edu/rubenstein/findingaids/jwtadvertisingcolumnists/">jwtadvertisingcolumnists</eadid>
	 <filedesc>
		<titlestmt>
		  <titleproper>Preliminary Inventory of the J. Walter Thompson Company. Advertising Columnists
			 Articles,
			 <date normal="1985/1999" type="inclusive"> 1985-1999</date>
			 </titleproper>
		  <author>Processed by: Kristen Kramer; machine-readable finding aid
			 created by: Kristen Kramer and Ruth E. Bryan</author>
		</titlestmt>
		<publicationstmt>
		  <p>
			 <date> 2001</date> Duke University. All Rights Reserved.</p>
		</publicationstmt>
		<notestmt>
		  <note><p>Aleph Number: <num type="aleph">003010597</num></p></note></notestmt>
	 </filedesc>
	 <profiledesc>
		<creation>Machine-readable finding aid derived from automated markup
		  system. <lb/>Date of source: July 7, 2001 <lb/>Processed by Kristen Kramer July
		  7, 2001; Finding Aid encoded by Kristen Kramer and Ruth E. Bryan, , David M. Rubenstein Rare Book &amp; Manuscript Library, Duke University,
		  <date>August 2, 2001</date> </creation>
		<langusage>Description is in <language>English.</language> </langusage>
	 </profiledesc>
	 <revisiondesc>
		<change>
		  <date normal="20050627">06-27-2005</date>
		  <item>PUBLIC "-//David M. Rubenstein Rare Book &amp; Manuscript Library//TEXT (US::NDD::::J. Walter Thompson Company. Advertising Columnists Articles)//EN"
			 "advertisingcolumnists.xml" converted from EAD 1.0 to 2002 by v1to02.xsl
			 (sy2003-10-15).</item>
		  <item>Also, the top level of the finding aid (above the dsc) changed to
			 conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory
			 Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates
			 for Series and were normalized. These changes were made by Michelle
			 Belden.</item>
		  <item>Also, container TYPE and LABEL attribute values were standardized
			 according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E.
			 Bryan.</item>
		  <item>The tag list inside index was changed to indexentry by Ruth E.
			 Bryan.</item>
		</change>
	 </revisiondesc>
  </eadheader>
  <frontmatter>
	 <titlepage>
		<titleproper>Preliminary Inventory of the J. Walter Thompson Company. Advertising Columnists
		  Articles, 1985-1999</titleproper>
		<publisher>The John W. Hartman Center for Sales, Advertising, and
		  Marketing History<lb/>David M. Rubenstein Rare Book &amp; Manuscript Library<lb/>Duke
		  University<lb/>Durham, North Carolina 27708-0185</publisher>
		<p>
		  <date> 2001</date> Duke University. All Rights Reserved.</p>
	 </titlepage>
  </frontmatter>
  <archdesc level="collection">
	 <did>
		<head>Descriptive Summary</head>
		<unittitle label="Title">J. Walter Thompson Company. Advertising Columnists Articles,
		  <unitdate normal="1985/1999" type="inclusive">1985-1999</unitdate>
		  </unittitle>
		<origination label="Creator">
		  <corpname>J. Walter Thompson Company.</corpname> </origination>
		<physdesc label="Extent"> <extent>6 Linear Feet</extent> <extent>3600
		  Items</extent> </physdesc>
		<repository label="Repository">
		  <corpname>David M. Rubenstein Rare Book &amp; Manuscript Library, Duke
			 University</corpname> </repository>
		<physloc label="Location">For current information on the location of
		  these materials, please consult the Library's online catalog.</physloc>
		<langmaterial label="Language"> <language langcode="eng">English.</language> </langmaterial>
	 </did>
	 <descgrp type="admininfo">
		<head>Administrative Information</head>
		<accessrestrict>
		  <head>Access Restrictions</head>
		  <p>Collection is open for research.</p>
		  <p>However, patrons must sign the Acknowledgment of Legal
			 Responsibility and Privacy Rights form before using this collection.</p>
		  <p>Also, all or portions of this collection may be housed off-site in
			 Duke University's Library Service Center. Consequently, there may be a 24-hour
			 delay in obtaining these materials.</p>
		  <p>Please contact Research Services staff before visiting the David M. Rubenstein Rare Book &amp; Manuscript Library to use this collection.</p>
		</accessrestrict>
		<userestrict>
		  <head>Use Restrictions</head>
		  <p>The copyright interests in this collection have not been transferred
			 to Duke University. For more information, consult the copyright section of the
			 Regulations and Procedures of the David M. Rubenstein Rare Book &amp; Manuscript Library.</p>
		</userestrict>
		<prefercite>
		  <head>Preferred Citation</head>
		  <p>[Identification of item], J. Walter Thompson Company. Advertising Columnists Articles, David M. Rubenstein Rare Book &amp; Manuscript Library, Duke University.</p>
		</prefercite>
		<acqinfo>
		  <head>Provenance</head>
		  <p>The Advertising Columnists Articles were received by the David M. Rubenstein Rare Book &amp; Manuscript Library from the Information Center of J.
			 Walter Thompson Company, Chicago Office as a gift in 2000.</p>
		</acqinfo>
		<processinfo>
		  <head>Processing Information</head>
		  <p>Processed by Kristen Kramer</p>
		  <p>Completed July 7, 2001</p>
		  <p>Encoded by Kristen Kramer and Ruth E. Bryan</p>
		  <p>This finding aid is NCEAD compliant.</p>
		  <p>This collection is unprocessed: materials have not been ordered and
			 described beyond their original condition.</p>

		</processinfo>
	 </descgrp><!-- End of finding aid header -->
	 <bioghist>
		<head>Biographical Note</head>
		<p>Advertising columnists wrote daily newspaper columns on advertising
		  and closely related subjects. </p>
	 </bioghist><!--End of biohistory--><!--Begin scopecontent-->
	 <scopecontent>
		<head>Collection Overview</head>
		<p>Collection of photocopies of thousands of daily columns on advertising
		  and closely related subjects appearing in major newspapers, primarily the
		<title>Chicago Sun-Times,</title> the
		<title>Chicago Tribune,</title> and the
		<title>New York Times.</title> The most frequently represented authors
		are: George Lazarus (
		<title>Tribune,</title> 1985-1999), Nancy Millman (
		<title>Sun-Times,</title> until 1992), and
		<persname>Philip H. Dougherty </persname>(
		<title>NYT,</title> died 1988 September), as well as Randall Rothenberg,
		<persname>Kim Foltz,</persname> and Stuart Elliott, who succeeded
		Dougherty at the Times. Various guest columnists also wrote occasionally for
		the
		<title>NYT.</title> For the time period covered, the files appear to
		contain most or all of the columns that were published in the three papers. The
		collection also includes several folders of articles and columns from the
		<title>Wall Street Journal</title> and other business publications,
		especially concerning management turmoil and succession at J. Walter Thompson
		Company in 1987. Acquired as part of the John W. Hartman Center for Sales,
		Advertising, and Marketing History.</p>
	 </scopecontent><!--End scopecontent--><!--Begin controlaccess-->
	 <controlaccess>
		<head>Subject Headings</head>
		<p>These are searchable subject entries for this collection. Performing a
		  search on these subjects in the Duke University Libraries online catalog will
		  bring up other related research materials.</p>
		<list type="simple">
		  <item>
			 <persname>Lazarus, George.</persname> </item>
		  <item>
			 <persname>Millman, Nancy.</persname> </item>
		  <item>
			 <persname>Rothenberg, Randall.</persname> </item>
		  <item>
			 <persname>Elliott, Stuart.</persname> </item>
		  <item>
			 <corpname>J. Walter Thompson Company.</corpname> </item>
		  <item>
			 <subject>Advertising agencies.</subject> </item>
		  <item>
			 <subject>Advertising.</subject> </item>
		  <item>
			 <subject>Journalism.</subject> </item>
		  <item>
			 <corpname>John W. Hartman Center for Sales, Advertising &amp;
				Marketing History</corpname> </item>
		</list>
	 </controlaccess><!--End controlaccess--><!--Begin container list--><!-- Sample of possible container list structure, actual markup depends upon the materials being described. --><!-- Use <physdesc><extent>, <unitdate>, <unittitle>, <scopecontent>, <admininfo><processinfo>, and <admininfo><accessrestrict> if needed. -->
	 <dsc type="combined">
		<head>Contents of Collection</head>
		<c01 level="series">
		  <did>
			 <unittitle>Accession 2001-0123</unittitle>
		  </did><!--Begin c02 levels here-->
		  <c02>
			 <did>
				<unittitle>
				  <title>Chicago Sun-Times</title> </unittitle>
			 </did>
			 <c03>
				<did>
				  <container type="box">1</container>
				  <unittitle>
					 <persname>Nancy Millman, </persname>
					 <unitdate type="inclusive">1985 January-1985 August,
						</unitdate>
					 <unitdate type="inclusive">1986 January-1992 May</unitdate>
					 </unittitle>
				</did>
			 </c03>
		  </c02>
		  <c02>
			 <did>
				<unittitle>
				  <title>Chicago Tribune</title> </unittitle>
			 </did>
			 <c03>
				<did>
				  <container type="box">1-2</container>
				  <unittitle>
					 <persname>George Lazarus, </persname>
					 <unitdate type="inclusive">1985 January-1999 August</unitdate>
					 </unittitle>
				</did>
			 </c03>
		  </c02>
		  <c02>
			 <did>
				<unittitle>
				  <title>New York Times</title> </unittitle>
			 </did>
			 <c03>
				<did>
				  <container type="box">2-3</container>
				  <unittitle>
					 <persname>Philip H. Dougherty, </persname>
					 <unitdate type="inclusive">1986 May-1988 September</unitdate>
					 </unittitle>
				</did>
			 </c03>
			 <c03>
				<did>
				  <container type="box">3</container>
				  <unittitle>
					 <persname>Randall Rothenberg, </persname>
					 <unitdate type="inclusive">1988 October-1990
						September</unitdate> </unittitle>
				</did>
			 </c03>
			 <c03>
				<did>
				  <container type="box">3</container>
				  <unittitle>
					 <persname>Kim Foltz, </persname>
					 <unitdate type="inclusive">1990 October-1991 May</unitdate>
					 </unittitle>
				</did>
			 </c03>
			 <c03>
				<did>
				  <container type="box">3-4</container>
				  <unittitle>
					 <persname>Stuart Elliott, </persname>
					 <unitdate type="inclusive">1991 June-1999 August</unitdate>
					 </unittitle>
				</did>
			 </c03>
		  </c02>
		  <c02>
			 <did>
				<unittitle>
				  <title>Wall Street Journal</title> </unittitle>
			 </did>
			 <c03>
				<did>
				  <container type="box">4</container>
				  <unittitle>A variety of columnists including
					 <persname>Joann Lipman, </persname>
					 <unitdate type="inclusive">1987 January-December
						1987</unitdate> </unittitle>
				</did>
				<scopecontent>
				  <p>Includes a range of articles addressing upheaval at the J.
					 Walter Thompson Company.</p>
				</scopecontent>
			 </c03>
		  </c02>
		  <c02>
			 <did>
				<unittitle>Misc. Columns</unittitle>
			 </did>
			 <c03>
				<did>
				  <container type="box">4</container>
				  <unittitle>A variety of columnists,
					 <unitdate type="inclusive">1987 May-1987 June</unitdate>
					 </unittitle>
				</did>
				<scopecontent>
				  <p>Includes various articles addressing the WPP takeover of the
					 J. Walter Thompson Company.</p>
				</scopecontent>
			 </c03>
		  </c02>
		</c01>
	 </dsc>
  </archdesc>
</ead>
