jwtadvertisingverticalfiles Preliminary Inventory of the J. Walter Thompson Company. Advertising Vertical Files, 1950-1994 Processed by: Ginny Daley and Richard Collier; machine-readable finding aid created by: Lisa Stark and Richard Collier

(C) 2001 Duke University. All Rights Reserved.

This finding aid is NCEAD compliant.

Aleph Number: 002637110

 Machine-readable finding aid derived from Microsoft Word. Date of source: December 1999 Finding Aid encoded by Lisa Stark, David M. Rubenstein Rare Book & Manuscript Library, Duke University, January 11, 2000 Description is in English. 12-31-2005 PUBLIC "-//Duke University::David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::J. Walter Thompson Company. Advertising Vertical Files)//EN" "jwtadvertisingverticalfiles.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. August 2, 2001 Additional boxes (boxes 5A and 5B) added to accession 1999-0420. Minimally processed by Richard Collier on August 2, 2001. Encoded by Richard Collier on August 2, 2001. Date span not changed. Linear feet changed from 51 to 54. Item count changed from 30,600 to 32,400. Preliminary Inventory of the J. Walter Thompson Company. Advertising Vertical Files, 1950-1994 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke UniversityDurham, North Carolina 27708-0185

(C) 2001 Duke University. All rights reserved.

 Descriptive Summary J. Walter Thompson Company. Advertising Vertical Files, 1950-1994 J. Walter Thompson Company. 54 Linear Feet 32,400 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], J. Walter Thompson Company Advertising Vertical File, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The Advertising Vertical File was transferred to the David M. Rubenstein Rare Book & Manuscript Library in September 1999.

Encoded by Lisa Stark and Richard Collier

This finding aid is NCEAD compliant.

 Historical Note

The J. Walter Thompson Company was founded in New York in 1864. The advertising agency's archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms.

 Collection Overview

The Advertising Vertical File contains subject files on a wide range of advertising topics, and is primarily comprised of news clippings, articles, and pamphlets. Topics range from financial information, legal aspects of marketing, employment trends, awards, information on individuals in the industry, media, packaging, trademarks, and marketing research. The file was created and maintained as an internal reference file by the Information Center in JWT's New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

J. Walter Thompson Company. Advertising research. Advertising--History. Advertising agencies--History. Pamphlets. Vertical files. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Accession 1999-0420 1 Advertising (4 folders) 2Advertising Advertising--Bibliography Advertising--Agencies(2 folders) 3Advertising--Agencies--Billings Advertising--Agencies--Billings--Adweek--East Agency Directory 4 Advertising--Agencies--Billings--Adweek--Midwest Agency Directory Advertising--Agencies--Billings--Adweek--Southeast Agency Directory Advertising--Agencies--Billings--Adweek--West Agency Directory Advertising--Agencies--Billings--By Media Advertising--Agencies--Billings--By Media--Radioand TV Advertising--Agencies--Billings--By Media-- Newspaper Advertising--Agencies--Billings--International 5Advertising--Agencies--By Locality Advertising--Agencies--By Locality--Chicago Advertising--Agencies--By Locality-- New York Advertising--Agencies-- Dictionaries Advertising--Agencies--Employment Advertising--Agencies--Finances 6Advertising--Agencies--Finances(2 folders) Advertising--Agencies--Finances--Compensation 7Advertising--Agencies--Finances--House Advertising--Agencies--Finances--Profit sharing/pension Advertising--Agencies--Finances--Rubel Service Advertising--Agencies--Finances--Slow Payment Advertising--Agencies--Finances--Wall Street Transcript Advertising--Agencies--Forecasts 8Advertising--Agencies--House(3 folders) Advertising--Agencies--International (2 folders) Advertising--Agencies--Management 9Advertising--Agencies--Management Advertising--Agencies--Medical Advertising--Agencies--Organization Advertising--Agencies--Philosophy Advertising--Agencies--Relations(2 folders) 10 Advertising--Agencies--Selection of(2 folders) Advertising--Agencies--Services and Departments (2 folders) 11Advertising--Agencies--Services and Departments--Accounting and Planning Advertising--Agencies--Services and Departments Advertising--Agencies--Services and Departments--Fragmentation/Partial Services Advertising--Agencies--Services and Departments--Marketing Advertising--Agencies--Services and Departments--Media Advertising--Agencies--Services and Departments--Size Advertising--Agencies--Services and Departments--Solicitations 12 Advertising--Agencies--Services and Departments--Specialized Advertising--Agencies--Specific Agencies Advertising--Agencies--Specific Agencies--A Advertising--Agencies--Specific Agencies--Advertising to Women Advertising--Agencies--Specific Agencies--Ally and Gargano (Carl Ally) Advertising--Agencies--Specific Agencies--Altschiller, Reitzfeld, Jackson Advertising--Agencies--Specific Agencies--Ammirati and Puris Advertising--Agencies--Specific Agencies--Angotti, Thomas, Hedge Advertising--Agencies--Specific Agencies--Arnell and Bickford Advertising--Agencies--Specific Agencies--Arnold and Co. Advertising--Agencies--Specific Agencies--Ayer, N.W. Advertising--Agencies--Specific Agencies--B Advertising--Agencies--Specific Agencies--Backer and Spielvogel Advertising--Agencies--Specific Agencies--Backer Spielvogel Bates Advertising--Agencies--Specific Agencies--Barickman Advertising Advertising--Agencies--Specific Agencies--Barnum Communications Advertising--Agencies--Specific Agencies--Bates, Ted 13Advertising--Agencies--Specific Agencies--Batten, Barton, Durstine, and Osborn Advertising--Agencies--Specific Agencies--Bayer Bess Vanderwarker Advertising--Agencies--Specific Agencies--Beber Silverstein Advertising--Agencies--Specific Agencies--Bloom Co. Advertising--Agencies--Specific Agencies--Boase Massimi Pollitt Advertising--Agencies--Specific Agencies--Bozell and Jacobs(3 folders) 14Advertising--Agencies--Specific Agencies--Brandwynne Associates Advertising--Agencies--Specific Agencies--Burnett, Leo Co. (3 folders) Advertising--Agencies--Specific Agencies--Burrell Advertising Advertising--Agencies--Specific Agencies--Burson Marsteller Advertising--Agencies--Specific Agencies--C Advertising--Agencies--Specific Agencies--Cadwell Davis Savage Advertising--Agencies--Specific Agencies--Calet, Hirsch, Kurnit and Spector Advertising--Agencies--Specific Agencies--Campbell Mithun Advertising--Agencies--Specific Agencies--Cargill Wilson Acree Advertising--Agencies--Specific Agencies--Carson Roberts Advertising--Agencies--Specific Agencies--Chiat/Day Advertising--Agencies--Specific Agencies--Chin, Ted and Co. Advertising--Agencies--Specific Agencies--Chirburg and Cairns Advertising--Agencies--Specific Agencies--Cochrane Chase Livingstone Advertising--Agencies--Specific Agencies--Cockfield Brown Advertising--Agencies--Specific Agencies--Cohen Pasqualina and Lowe Advertising--Agencies--Specific Agencies--Collett Dickenson Pearce Advertising--Agencies--Specific Agencies--Compton Advertising Advertising--Agencies--Specific Agencies--Conill Advertising Associates Advertising--Agencies--Specific Agencies--Crain Communications Advertising--Agencies--Specific Agencies--Cramer Krasselt Advertising--Agencies--Specific Agencies-- Cunningham and Walsh Advertising--Agencies--Specific Agencies--D Advertising--Agencies--Specific Agencies--Dancer Fitzgerald Sample Advertising--Agencies--Specific Agencies--D'Arcy Masius Benton and Bowles (2 folders) 15 Advertising--Agencies--Specific Agencies--Della Femina Advertising--Agencies--Specific Agencies--Dentsu Advertising--Agencies--Specific Agencies--Deutsch, David Associates Advertising--Agencies--Specific Agencies--Doner, W.B. Advertising--Agencies--Specific Agencies--Dorland Advertising--Agencies--Specific Agencies--Doyle, Dane, Bernbach(2 folders) Advertising--Agencies--Specific Agencies--DDB Needham Advertising--Agencies--Specific Agencies-E-H Advertising--Agencies--Specific Agencies--Fallon McElligott Advertising--Agencies--Specific Agencies--Foot, Cone and Belding 16 Advertising--Agencies--Specific Agencies--Foot, Cone and Belding(7 folders) Advertising--Agencies--Specific Agencies--Freeman, Cliff and Partners 17 Advertising--Agencies--Specific Agencies--Geer Dubois Advertising--Agencies--Specific Agencies--Geers Gross Advertising--Agencies--Specific Agencies--Goodby Berlin Silverstein Advertising--Agencies--Specific Agencies--Grey Advertising (5 folders) Advertising--Agencies--Specific Agencies--Griffin Bacal 5B Advertising--Agencies--Specific Agencies- Advertising--Agencies--Specific Agencies--GSD and M Advertising--Agencies--Specific Agencies--Havas Advertising--Agencies--Specific Agencies--HBM/Creamer Advertising--Agencies--Specific Agencies--Henderson Advertising Advertising--Agencies--Specific Agencies--Hill, Holiday Advertising--Agencies--Specific Agencies--I-L Advertising--Agencies--Specific Agencies--Ingalls Associates Advertising--Agencies--Specific Agencies--Interpublic 18 Advertising--Agencies--Specific Agencies--Interpublic (4 folders) Advertising--Agencies--Specific Agencies--Kelly Nason Advertising--Agencies--Specific Agencies--Kenyon and Eckhardt Advertising--Agencies--Specific Agencies--Ketchum Advertising Advertising--Agencies--Specific Agencies--Ketchum Macleod and Grove Advertising--Agencies--Specific Agencies--Keye/Donna/Pearlstein Advertising--Agencies--Specific Agencies--Kirshenbaum and Bond Advertising--Agencies--Specific Agencies--Laurence Charles and Free Advertising--Agencies--Specific Agencies--Leber and Katz Advertising--Agencies--Specific Agencies--Lefton, Al Paul Co. Advertising--Agencies--Specific Agencies--Lennen and Newell Advertising--Agencies--Specific Agencies--Lintas Advertising--Agencies--Specific Agencies--Lois Holland Callaway (Lois Pitts Gershon) Advertising--Agencies--Specific Agencies--M Advertising--Agencies--Specific Agencies--Marschalk Advertising--Agencies--Specific Agencies--Marsteller Advertising--Agencies--Specific Agencies--Martin, J.P. Associates Advertising--Agencies--Specific Agencies--MCA Advertising--Agencies--Specific Agencies--McCaffrey and McCall Advertising--Agencies--Specific Agencies--McCann Erickson 19 Advertising--Agencies--Specific Agencies--Mickleberry Advertising--Agencies--Specific Agencies--Mingo Jones Advertising--Agencies--Specific Agencies--N-P Advertising--Agencies--Specific Agencies--Needham, Harper and Steers (2 folders) Advertising--Agencies--Specific Agencies--Noble and Associates Advertising--Agencies--Specific Agencies--Norton Simon Advertising--Agencies--Specific Agencies--Ogilvy and Mather (4 folders) Advertising--Agencies--Specific Agencies--Ogilvy Group(2 folders) 20 Advertising--Agencies--Specific Agencies--Omnicom Advertising--Agencies--Specific Agencies- Advertising--Agencies--Specific Agencies--Omnicom Advertising--Agencies--Specific Agencies--Papert Koenig Lois Advertising--Agencies--Specific Agencies--Plapler Advertising--Agencies--Specific Agencies--PMS and VW Advertising--Agencies--Specific Agencies--Proctor and Gardner Advertising--Agencies--Specific Agencies--Publicis Advertising--Agencies--Specific Agencies--Q-Z (2 folders) Advertising--Agencies--Specific Agencies--Rafshoon Advertising--Agencies--Specific Agencies--Rice and Rice Advertising--Agencies--Specific Agencies--Richards Group Advertising--Agencies--Specific Agencies--Riney, Hal Advertising--Agencies--Specific Agencies--Rogers, Peter Advertising--Agencies--Specific Agencies--Saatchi and Saatchi (3 folders) Advertising--Agencies--Specific Agencies--Scali McCabe Sloves Advertising--Agencies--Specific Agencies--Smith Burke and Azzam Advertising--Agencies--Specific Agencies--Sosa and Associates Advertising--Agencies--Specific Agencies--Tatham Laird and Kudner Advertising--Agencies--Specific Agencies--Tatham RSCG Advertising--Agencies--Specific Agencies--TBWA Advertising--Agencies--Specific Agencies--Tinker, Jack Advertising--Agencies--Specific Agencies--Tucker Wayne Advertising--Agencies--Specific Agencies--Uniworld Advertising--Agencies--Specific Agencies--Wade Advertising 21 Advertising--Agencies--Specific Agencies--Wells Rich Greene Advertising--Agencies--Specific Agencies--Wieden and Kennedy Advertising--Agencies--Specific Agencies--Yardang, Ed and Associates Advertising--Agencies--Specific Agencies--Young and Rubicam (3 folders) Advertising--Agencies--Specific Agencies--Zebra Advertising Advertising--Appropriations Advertising--Appropriations--Industrial (3 folders) 22 Advertising--Appropriations--Budget (3 folders) Advertising--Art(2 folders) 23 Advertising--Awards(including "Badvertising," Andy, Dandy, Echo, and Stephen E. Kellys) (4 folders) 24Advertising--Awards(including "Badvertising," Andy, Dandy, Echo, and Stephen E. Kellys) (2 folders) Advertising--Awards-- Adman of the Year Advertising--Awards--Hall of Fame Advertising--Awards--Saturday Review Advertising--Awards--American Business Press (ABP) Advertising--Awards--Newsmakers Advertising--Awards--Popai Advertising--Awards--TV 25 Advertising--Biography Advertising--Biography--A-D Advertising--Biography--E-K Advertising--Biography--L-P Advertising--Biography--Q-Z Advertising--Biography--Commercial Directors Advertising--Biography--Women 26 Advertising--Cartoons Advertising--Casting Advertising--Censorship Advertising--Coincidental Similarities Advertising--Color 27 Advertising--Commercials Advertising--Commercials--Jingles Advertising--Commercials--Length Advertising--Commercials--Music Advertising--Commercials--Public Opinion--Video Storybooks 28 Advertising--Commercials--Repetition Advertising--Commercials--Talent Advertising--Commercials--TV(2 folders) 29 Advertising--Commercials--TV--Animation Advertising--Commercials--TV--Production Advertising--Commercials--"Zapping" Advertising--Consultants 30 Advertising--Copy (2 folders) Advertising--Copy--Price Quoting Advertising--Copy--Tyler 31 Advertising--Copy--Writing Advertising--Costs Advertising--Costs--Trends( JWT)(2 folders) 32 Advertising--Criticism(2 folders) Advertising--Criticism--PAM 33 Advertising--Criticism--Public Opinions Advertising--Deceptive Ads Advertising--Departments Advertising--Ethics Advertising--Expenditures 34 Advertising--Expenditures--Annual Review Advertising--Expenditures--As % of sales Advertising--Expenditures--by Associations Ad vertising--Expenditures--Coen estimates Advertising--Expenditures--by Companies (2 folders) 35 Advertising--Expenditures--by Companies--Adweek--East Client Budget Directory Advertising--Expenditures--by Companies-- Adweek--West Client Budget Directory Advertising--Expenditures--by Companies--Top advertised brands 36Advertising--Expenditures--by Companies--Top 100 national advertised--1955-1956 Advertising--Expenditures--by Companies--Top 100 national advertised--1957-1958 Advertising--Expenditures--by Companies--Top 100 national advertised--1959-1960 Advertising--Expenditures--by Companies--Top 100 national advertised--1961-1962 Advertising--Expenditures--by Industry--General(2 folders) Advertising--Expenditures--by Industry--Agriculture 37 Advertising--Expenditures--by Industry--Alcoholic Beverages (2 folders) Advertising--Expenditures--by Industry-- Automobiles Advertising--Expenditures--by Industry-- Banking 38Advertising--Expenditures--by Industry-- Banking Advertising--Expenditures--by Industry-- Clothing Advertising--Expenditures--by Industry--Drugs and Toiletries Advertising--Expenditures--by Industry--Brand by brand Advertising--Expenditures--by Industry--Top 5 by category Advertising--Expenditures--by Industry--Electronics 39 Advertising--Expenditures--by Industry--Food Advertising--Expenditures--by Industry--Food Service Advertising--Expenditures--by Industry-- Insurance Advertising--Expenditures--by Industry--LNA Leading Advertised brands (2 folders) Advertising--Expenditures--by Industry-- Retail 40 Advertising--Expenditures--by Industry--Soft Drinks Advertising--Expenditures--by Industry--Tobacco products Advertising--Expenditures--by Industry--Toys and games Advertising--Expenditures--by Industry-- Transportation Advertising--Expenditures--by Industry--Travel (2 folders) 41Advertising--Expenditures--by Industry--Travel-- HKF Travel and Tourism Report Advertising--Expenditures--by Industry--Travel-- Domestic (2 folders) Advertising--Expenditures--by Industry--Travel--Local (State/Area/Community) Advertising--Expenditures--by Industry--Travel-- International Advertising--Expenditures--by Media 42 Advertising--Expenditures--by Media--Business Papers Advertising--Expenditures--by Media--Consumer Magazines Advertising--Expenditures--by Media--Farm Papers Advertising--Expenditures--by Media-- Newspapers Advertising--Expenditures--by Media-- Newspapers-- 1948-1969 Advertising--Expenditures--by Media--Newspapers-- 1970-198? Advertising--Expenditures--by Media--Outdoor 43 Advertising--Expenditures--by Media--Radio and TV Advertising--Expenditures--by Media--Radio and TV --Radio-- 1966-1973 44 Advertising--Expenditures--by Media--Radio and TV --Radio-- 1974-1980 45 Advertising--Expenditures--by Media--Radio and TV --Radio-- 1981-1986 Advertising--Expenditures--by Media--Radio and TV --Radio--Clippings 46 Advertising--Expenditures--by Media--Radio and TV-- Television 47 Advertising--Expenditures--by Media--Radio and TV-- Television-- TvBS Spot TV Investment Annual Reports Advertising--Expenditures--by Media--Radio and TV-- Television--International Advertising--Expenditures--International(3 folders 48 Advertising--Expenditures--International-- World Advertising Expenditures Advertising--Expenditures--International--Asia Advertising--Expenditures--International--Canada Advertising--Expenditures--International--Great Britain Advertising--Forecasts 49 Advertising--History Advertising--History--GuinnessAds Advertising--Inquiry 50 Advertising--International (2 folders) Advertising--International--Africa Advertising--International-- Asia 51 Advertising--International-- Japan Advertising--International-- Australia Advertising--International-- Europe Advertising--International-- Europe--France Advertising--International-- Europe--Germany Advertising--International--Europe--Great Britain 52 Advertising--International--Europe--Italy Advertising--International-- Europe--Scandinavia Advertising--International-- Europe--USSR Advertising--International-- Latin America Advertising--International--Middle East 53 Advertising--Laws and Regulations Advertising--Laws and Regulations--4A Advertising--Laws and Regulations--AAF Advertising--Laws and Regulations--Copyright and Reproduction Advertising--Laws and Regulations--Endorsements Advertising--Laws and Regulations--Federal 54 Advertising--Laws and Regulations--Federal--Antitrust and Monopoly Advertising--Laws and Regulations--Federal--Federal Communications Commission Advertising--Laws and Regulations--Federal--Federal Trade Commission(2 folders) Advertising--Laws and Regulations--Federal--Federal Trade Commission--FTC News 55 Advertising--Laws and Regulations--Federal--Federal Trade Commission-- Corrective Advertising Advertising--Laws and Regulations--Federal--Federal Trade Commission--HearingsOct. 1971(2 folders) Advertising--Laws and Regulations--Federal--Federal Trade Commission--Substantiation Advertising--Laws and Regulations--Federal--Federal Trade Commission--Tax Aspects 56 Advertising--Laws and Regulations--International (2 folders) Advertising--Laws and Regulations--Pricing 57 Advertising--Laws and Regulations--Self Regulation (2 folders) Advertising--Laws and Regulations--Self Regulation--by Media Advertising--Laws and Regulations--Self Regulation--by Media--Code News Advertising--Laws and Regulations--Self Regulation--by Media--NAB Advertising--Laws and Regulations--Self Regulation--by Media--NAD-NARB(2 folders) 58Advertising--Laws and Regulations--Self Regulation--by Media--NAD-NARB Advertising--Laws and Regulations--Specific Industries Advertising--Laws and Regulations--Specific Industries--Automobile Advertising--Laws and Regulations--Specific Industries--Drugs 59 Advertising--Laws and Regulations--Specific Industries--Food Advertising--Laws and Regulations--Specific Industries--Tobacco Advertising--Laws and Regulations--Specific Industries--Toiletries Advertising--Laws and Regulations--Specific Industries--Toys Advertising--Laws and Regulations--State and Local Advertising--Laws and Regulations--State and Local--AAF Advertising--Laws and Regulations--State and Local --State Legislature Monitor Advertising--Laws and Regulations--State and Local--Taxation Advertising--Media 60 Advertising--Media(2 folders) 61 Advertising--Media--Buying services Advertising--Media--Comics Advertising--Media--Direct Mail (2 folders) 62 Advertising--Media--Direct Mail--Specific Mailing Lists Advertising--Media--Ethnic 63Advertising--Media--Inserts Advertising--Media--Interactive Advertising--Media--Magazines (2 folders) Advertising--Media--Magazines--Business 64Advertising--Media--Magazines--Business Advertising--Media--Magazines--Consumer Advertising--Media--Magazines--Consumer statistics Advertising--Media--Magazines--Specific companies Advertising--Media--Magazines--Supplements 65 Advertising--Media--Newspapers(6 folders) 66 Advertising--Media--Newspapers--Statistics Advertising--Media--Newspapers--Supplements Advertising--Media--Newspapers--Pamphlets Advertising--Media--Outdoor (2 folders) 67Advertising--Media--Point of Purchase(2 folders) Advertising--Media--Point of Purchase--Advertising Agencies Advertising--Media--Point of Purchase--Dealer Acceptance Advertising--Media--Point of Purchase--Evaluation Advertising--Media--Point of Purchase--Research Advertising--Media--Point of Purchase--Video 68Advertising--Media--Radio 69 Advertising--Media--Specialty Advertising--Media--Specialty--Matchbooks 70Advertising--Media--Television (2 folders) Advertising--Media--Television--Cable(2 folders) 71Advertising--Media--Television--Spot Advertising--Media--Television--Syndication Advertising--Media--Television--Theatre screen 72Advertising--Media--Television--Transit Advertising--Media--Television--Word of Mouth Advertising--Packaging(2 folders) Advertising--Packaging--Design 73Advertising--Packaging--Labeling Advertising--Packaging--Labeling--Food Advertising--Packaging--Labeling--Tags Advertising--Packaging--Labeling--Multiple Advertising--Packaging--Labeling--Size Advertising--Packaging--Labeling--Testing Advertising--Product Placements Advertising--Production 74 Advertising--Production--Type faces Advertising--Public Opinion Advertising--Research(3 folders) 75 Advertising--Research 76 Advertising--Research--Bibliography Advertising--Research--Broadcast(2 folders) 77Advertising--Research--Broadcast--TV (2 folders) 78Advertising--Research--Media Evaluation(4 folders) 79Advertising--Research--Media Evaluation Advertising--Research--Physiological Advertising--Research--Sales effectiveness(3 folders) 80Advertising--Research--Sales effectiveness(2 folders) Advertising--Research--Sales effectiveness--Bibliography Advertising--Research--Types--Marketing(3 folders) 81Advertising--Slogans Advertising--Social Aspects Advertising--Target Group (2 folders) 82 Advertising--Target Group--Children(5 folders) 83Advertising--Target Group--Ethnic Advertising--Target Group--Women(2 folders) 84Advertising--Techniques Advertising--Techniques--Bleed vs. Non-bleed Advertising--Techniques--Color vs. BandW Advertising--Techniques--Comparative(2 folders) Advertising--Techniques--Continuity Advertising--Techniques--Frequency 85Advertising--Techniques--Headlines and Captions Advertising--Techniques--Long and short Copy Advertising--Techniques--Position Advertising--Techniques--Repetition Advertising--Techniques--Seasonal Advertising--Techniques--Size Advertising--Techniques--Size--Multiple page and spreads Advertising--Techniques--Size--Small Advertising--Techniques--Umbrella 86Advertising--Trademarks(2 folders) Advertising--Trademarks--Change Advertising--Trademarks--Creation Advertising--Trademarks--History 87 Advertising--Trademarks--Licensing Advertising--Trademarks--Names Advertising--Trademarks--Names--Creation Advertising--Trademarks--Names--Image Advertising--Trademarks--Specific Company Manuals 88 Advertising--Types (2 folders) Advertising--Types--Association Advertising--Types--By Industry (2 folders) 89 Advertising--Types--By Industry--Alcoholic Beverages Advertising--Types--By Industry--Automobiles 90 Advertising--Types--By Industry--Banking Advertising--Types--By Industry--Clothing Advertising--Types--By Industry--Drugs and Toiletries(3 folders) Advertising--Types--By Industry--Electronics 91Advertising--Types--By Industry--Entertainment(2 folders) Advertising--Types--By Industry--Food Advertising--Types--By Industry--Food Service Advertising--Types--By Industry--Insurance(2 folders) 92Advertising--Types--By Industry--Petroleum Advertising--Types--By Industry--Tobacco Advertising--Types--By Industry--Transportation Advertising--Types--By Industry--Travel Advertising--Types--By Industry--Utilities 93Advertising--Types--By Profession Advertising--Types--Classified (2 folders) 94Advertising--Types--Cooperative (3 folders) Advertising--Types--Cooperative Advertising--Types--Direct response Advertising--Types--Disabled Advertising--Types--Financial 95Advertising--Types--Generic Advertising--Types--Government Advertising--Types--Humorous Advertising--Types--Industrial (2 folders) 96Advertising--Types--Industrial Advertising--Types--Institutional (3 folders) 97Advertising--Types--Institutional--Advocacy Advertising--Types--Political(2 folders) 98 Advertising--Types--Plant City/community Advertising--Types--Public Service (2 folders) Advertising--Types--Retail(2 folders) 99 Advertising--Types--Retail (2 folders) Advertising--Types--Subliminal Advertising--Types--Testimonial 100 Advertising--Types--Testimonial--Sports Advertising--Types--Tie-in Advertising--Vocation(4 folders) 101Advertising--Vocation(2 folders) Advertising--Types--Women