AMI: Advertising and Marketing Intelligence User Guide

jwtadvertmarket Preliminary Inventory of the J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, 1977-1983 and undated Processed by: Andrea Franzius and Ruth E. Bryan; machine-readable finding aid created by: Andrea Franzius and Ruth E. Bryan

This finding aid is NCEAD compliant.

Aleph Number: 003422300

Machine-readable finding aid derived from automated markup system. Date of source: November 26, 2003 Processed by Andrea Franzius and Ruth E. Bryan November 26, 2003; Finding Aid encoded by Andrea Franzius and Ruth E. Bryan, David M. Rubenstein Rare Book & Manuscript Library, Duke University, March 14, 2005 Description is in English. 12-31-2005 PUBLIC "-//David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records)//EN" "jwtadvertmarket.xml" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. Preliminary Inventory of the J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, 1977-1983 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, 1977-1983 and undated J. Walter Thompson Company. 1.8 Linear Feet 1125 Items David M. Rubenstein Rare Book & Manuscript Library, Duke University For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Collection is open for research.

However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

In addition, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.

Processing Information

Processed by Andrea Franzius and Ruth E. Bryan

Completed November 26, 2003

Encoded by Andrea Franzius and Ruth E. Bryan

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.

Historical Note

The J. Walter Thompson Company was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

Collection Overview

The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or Advertising Key Information Tracking System. Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

J. Walter Thompson Company. Advertising--United States. Advertising--Databases. Advertising--United States--History--Databases. Marketing--United States--History--Databases. Databases. Database management. Information storage and retrieval systems--Marketing. Information storage and retrieval systems--History. Information retrieval--History. John W. Hartman Center for Sales, Advertising & Marketing History Contents of Collection Accession 2003-0218 1 Contents of Box 1:

[Attention: Contains pictorial materials]

AMI: Advertising and Marketing Intelligence User Guide, undated Ad/K.I.T. I, 1979 Speeches and Slides Materials Information Management Speech, undated AMI Speech [including original color photo, correspondence], 1980 AMI Press Kit Originals [contains original color photograph], 1980 Information management - Slide Presentation, undated Advertising/Marketing Intelligence - Slide Presentation, 1980 AMI Financial Info Revenues AMI Revenue, 1980, 1981 AMI Revenue Forecasts [1982 estimates] Quarterly Profit Plan [for 1981, 1981 Apr. 28] AMI Proposed Charge-Back Mechanism, 1981 Profit Forecasts, Revenue Forecasts, 1981 2 Contents of Box 2: AMI Marketing Plans and Reviews AMI Issues and People, undated AMI/MIS, 1981 3 Year Market Plan, 1981-1983, includes legal size but folded material (empty chart for Marketing Plan 1981-1983) J. Peters/AMI Reviews, 1980, 1981 Review of the AMI Relationship, 1981 June[including 1981 July] Advertising/Marketing Intelligence [1980] I-O-D: Business Plan, 1981 Binder with misc. materials on AMI, 1980, 1981 Projects Speech, undated MIS Creative Library Proposal, 1977, 1981 SMRB Project, 1980 Retail Info. Proposals, Worksheets, 1981 User Committee [includes organizational proposal for Information Resource Management], 1980, 1981 3 Contents of Box 3: AMI Promotional/Manuals AD Response AMI Manuals [includes small and large glossy AMI brochures] AMI Script, undated [AMI misc.] AMI-Japan (NKS), 1980 AMI-Europe, 1980 AMI Usage Clients/ Survey/Contracts: J. Walter Thompson-New York Times Joint Venture, undated The Advertising and Marketing Intelligence Data Base-Preliminary Market Study, undated New York Times Information Bank Subscribers, undated AMI Contract List, 1980, 1981 AMI Client Usage, 1981 AMI Usage: Returned Questionnaires, 1981 (2 folders) AMI Usage: Database User Survey, 1980