MenuPreliminary Inventory of the J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, 1977-1983 and undated
Collection Overview
The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or Advertising Key Information Tracking System. Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
Descriptive Summary
- Title
- J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, 1977-1983 and undated
- Creator
- J. Walter Thompson Company.
- Extent
- 1.8 Linear Feet, 1125 Items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
- Language
- English.
Administrative Information
A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is open for research.
However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
In addition, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
Collapse All
Expand All[Attention: Contains pictorial materials]
Historical Note
The J. Walter Thompson Company was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.
Subject Headings
- J. Walter Thompson Company.
- Advertising--United States.
- Advertising--Databases.
- Advertising--United States--History--Databases.
- Marketing--United States--History--Databases.
- Databases.
- Database management.
- Information storage and retrieval systems--Marketing.
- Information storage and retrieval systems--History.
- Information retrieval--History.
- John W. Hartman Center for Sales, Advertising & Marketing History
Preferred Citation
[Identification of item], J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.
Processing Information
Processed by Andrea Franzius and Ruth E. Bryan
Completed November 26, 2003
Encoded by Andrea Franzius and Ruth E. Bryan
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.