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Guide to the J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, 1977-1983 and undated

Collection Overview

The J. Walter Thompson Company, Advertising and Marketing Intelligence Database Records date from 1977 to 1983, with some undated material. The collection contains information on the development and early years of the Advertising and Marketing Intelligence (AMI) database, successor to the Issues Monitoring System (1970s) produced by the New York Times (NYT) Information Bank and the White House; a JWT/NYT advertising and marketing news database (1979) drawn from over 60 major business publications; and AD/KIT, or "Advertising Key Information Tracking System." Available by subscription and via telnet, AMI began in 1980 and tracked news items according to an advertising keyword index. The collection details the conception, announcement, and initial years of operation of AMI with financial data, marketing and management information, marketing research, and slide presentation scripts. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Descriptive Summary

Title
J. Walter Thompson Company. Advertising and Marketing Intelligence Database records, 1977-1983 and undated
Creator
J. Walter Thompson Company.
Extent
1.8 Linear Feet, 1125 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, all or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

[Attention: Contains pictorial materials]

AMI: Advertising and Marketing Intelligence User Guide, undated
Box 1
Ad/K.I.T. I, 1979
Box 1
Information Management Speech, undated
Box 1
AMI Speech [including original color photo, correspondence], 1980
Box 1
AMI Press Kit Originals [contains original color photograph], 1980
Box 1
Information management - Slide Presentation, undated
Box 1
Advertising/Marketing Intelligence - Slide Presentation, 1980
Box 1
AMI Revenue, 1980, 1981
Box 1
AMI Revenue Forecasts [1982 estimates]
Box 1
Quarterly Profit Plan [for 1981, 1981 Apr. 28]
Box 1
AMI Proposed Charge-Back Mechanism, 1981
Box 1
Profit Forecasts, Revenue Forecasts, 1981
Box 1
AMI Issues and People, undated
Box 2
AMI/MIS, 1981
Box 2
3 Year Market Plan, 1981-1983, includes legal size but folded material (empty chart for Marketing Plan 1981-1983)
Box 2
J. Peters/AMI Reviews, 1980, 1981
Box 2
Review of the AMI Relationship, 1981 June[including 1981 July]
Box 2
Advertising/Marketing Intelligence [1980]
Box 2
I-O-D: Business Plan, 1981
Box 2
Binder with misc. materials on AMI, 1980, 1981
Box 2
Speech, undated
Box 2
MIS Creative Library Proposal, 1977, 1981
Box 2
SMRB Project, 1980
Box 2
Retail Info. Proposals, Worksheets, 1981
Box 2
User Committee [includes organizational proposal for Information Resource Management], 1980, 1981
Box 2
AMI Manuals [includes small and large glossy AMI brochures]
Box 3
AMI Script, undated
Box 3
[AMI misc.]
Box 3
AMI-Japan (NKS), 1980
Box 3
AMI-Europe, 1980
Box 3
Clients/ Survey/Contracts: J. Walter Thompson-New York Times Joint Venture, undated
Box 3
The Advertising and Marketing Intelligence Data Base-Preliminary Market Study, undated
Box 3
New York Times Information Bank Subscribers, undated
Box 3
AMI Contract List, 1980, 1981
Box 3
AMI Client Usage, 1981
Box 3
AMI Usage: Returned Questionnaires, 1981 (2 folders)
Box 3
AMI Usage: Database User Survey, 1980
Box 3

Historical Note

The J. Walter Thompson Company was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Advertising and Marketing Intelligence Database Records were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1987.

Processing Information

Processed by Andrea Franzius and Ruth E. Bryan

Completed November 26, 2003

Encoded by Andrea Franzius and Ruth E. Bryan

This finding aid is NCEAD compliant.

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.