DACS

jwtbalestrinocharles Inventory of the J. Walter Thompson Company. Charles J. Balestrino Papers, 1986-1994 and undated Processed by: Noelle Suaifan; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 002988696

Machine-readable finding aid derived from XML authoring program. Date of source: February 2011Processed by Noelle Suaifan, February 2011; finding aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, February 2011 Description is in English Finding aid was prepared using DACS and local Style Guide Inventory of the J. Walter Thompson Company. Charles J. Balestrino Papers, 1986-1994 and undated The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Charles J. Balestrino Papers, 1986-1994 and undated Material in English 6.0 Linear Feet 4200 Items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo. The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. Administrative Information Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Charles J. Balestrino Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The J. Walter Thompson Company. Charles J. Balestrino Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1994.

Processing Information

Processed by Noelle Suaifan, February 2011

Encoded by Richard Collier, February 2011

Accession 1994-0105 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Chronology List 1941 Dec. 3Born, New York 1963BS, Business/Psychology, C.W. Post College 1964-1968U.S. Marine Corps, discharged with rank of Captain 1968-1969Assistant Account Executive, Grey Advertising 1969-1970Account Manager, JWT New York 1970-1974Account Supervisor, JWT New York 1974-1978Vice President and Management Supervisor, JWT New York 1978-1983Senior Vice President, JWT Detroit 1983-1985Senior Vice President, JWT San Francisco 1984Elected to JWT Board of Directors 1985-1986Senior Vice President, JWT Tokyo 1986Management Director, Ford Division account, JWT Detroit 1987-1991Executive Vice President and General Manager, JWT Detroit 1991-1994Executive Vice President and Director, JWT New York Collection Overview

The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.

Collection Arrangement

Arranged into the following series: Account Files, Office Files, Personal Files and Audiovisual Materials. Original folder titles have been maintained where possible. Arranged alphabetically.

Restrictions on Access: Original audiovisual materials are closed to researchers until a use copy can be produced.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Balestrino, Charles J., 1941- Manning, Burt. J. Walter Thompson Company. J. Walter Thompson Company. New York Office. Exxon Company U.S.A. Goodyear Tire and Rubber Company. International Business Machines Corporation. Northwest Airlines Corporation. Advertising agencies. Advertising agencies--United States. Advertising agencies--United States--History. Advertising executives. Advertising executives--United States. Photographs Videocassettes. John W. Hartman Center for Sales, Advertising & Marketing History. Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Account Files

Iconographic Collection

New Business Records

Edgar Hatcher Papers

Jack Peters Papers

Contents of Collection Account Files, 1989-1993 and undated(5 boxes) DeBeers 1 Marketing the Gift of Love Around the World, undated Esso/Exxon 1992 Action Plan in Mexico, 1992 June 1993/1994 Advertising Campaign proposal, 1992 Oct.(2 folders) Account objective, 1993 Advertising assessment, 1992 Aug. Analysis of brand image, undated Assessment of branding options, 1992 Oct. Creative assessment and storyboards, 1991-1992 Evaluation report, 1992-1993 Exxon account plan, 1993 Exxon forecourt design evaluation, 1991 Implications for the brand, 1991 Oct. International Account Directors Conference, 1993 Mar. International account history, undated International competitive review, 1992 July Latin America, 1992 Nov. Presentation: The Building of a Multi-National Account, 1992 Sept. Presentation to CJB (Chile), 1993 2 Changing Gears with Esso, undated Presentation to Europe Advertising Managers, 1992 Presentation to K. Fink, 1992 Aug. Presentation: Lessons Learned, 1993 Apr. Presentation: Moving to International Brand Management, 1992 Aug. Presentation: The Value of an International Esso Positioning, undated Report: Objectives of Today, undated UK advertising development, 1992-1993 UK TVCF Tiger Cub version, 1993 May Goodyear General, 1992 Jan. -1993 Feb. 1992 launch plan, 1992(2 folders) 3-year business plan, 1991 Nov. Asia/Pacific, 1992 Jan.-Aug. Australia, 1992 Jan.-Feb. Business Review Board meeting, 1992 Aug. 3 Canada, 1991-1993 Client list, 1993 Nov. Consumer studies, 1991-1992 Las Vegas, Nev., Dealers' Conference, 1992 Jan. Europe (JWT), 1992-1993 France, 1992 Global village, 1991 International, 1990-1993 Jaguar presentation, 1992 Mar. Latin America, 1991-1992 Logo, 1992 Market studies, 1989-1992(1 of 2 folders) 4 Market studies, 1989-1992 (continued)(2 of 2 folders) Media, 1992 May Minority marketing, 1992 Nov. Multinational client review, 1992 May New Zealand, 1992 Public relations, 1992 Feb. Retail, 1990-1992 South Africa, 1991-1992 Tracking studies, 1992-1993(2 folders) Worldwide resources, undated IBM Account summary, 1992 July Account status meeting and report, 1993 June Preparatory information for Puckett meeting, 1993 Oct. Northwest Airlines Account status report, 1992 July Brand advertising, 1992 June-July Contract, 1992 5 Chris Clouser, 1992 July Financial reports, 1992 Japan, 1992 July-Aug. Memos/positions, 1992 Multinational client review, 1992 May Seabrook Marketing, 1992 July TPAC, 1992 June-July Office Files, 1987-1994 and undated(4 boxes) Administrative 6 Asia-Pacific operations, 1992 Jan. Christmas card list (clients), 1991 Christmas party (staff), 1990-1991 Claim forms, 1991 Contact information, undated Detroit public relations, 1987-1989(3 folders) D.I.C. meeting, 1993 July D.I.C. presentation, 1993 Jan. D.I.C. questionnaire, 1992-1993 Flexible Spending reimbursement forms, undated General Managers Meeting reports, 1989 Apr. G.L.O.B.E. plans, 1993 Notes to CJB, 1991(3 folders) 7Presentation: 1991 Worldwide Creative Review, 1992 July Presentation: Advertising in the '90s, 1991 Presentation: Enhancing the Effectiveness of Media Planning, undated Presentation: Eveready, 1993 May Presentation to Exxon Company, International, 1991 Reader files, 1991(3 folders) Reader file index forms, 1990 Resumes, 1992 Speeches, 1992 TMI, 1992 Mar. Vacation/Personal days contracts, 1991 Worldwide Creative Review: Selected competitors (1991), 1992 July Correspondence CJB's Detroit chronological file, 1989-1991(1 of 4 folders) 8 CJB's Detroit chronological file, 1989-1991 (continued)(2-4 of 4 folders) CJB's letters, 1988 CJB's meeting notices, 1988 CJB'S memos, 1988(1-2 of 9 folders) 9 CJB'S memos, 1988 (continued)(3-9 of 9 folders) 10 Esso memos, 1993-1994 Goodyear memos, 1992-1993 I.B.M. memos, 1993 Individual Correspondence Furr, John, 1993 Thompson, Bill, 1993 Personal Files, 1988-1993(1 box) Notes 10 (continued) Burt Manning's planners, 1993 CJB's congratulatory file, 1988 CJB's personal Christmas party, 1989 Notes (miscellaneous), 1991 Official Documents Biographical sketch of CJB, 1986-1988 CJB check requests, 1991(2 folders) Lawsuits, 1987-1989 Audiovisual Materials(1 box)

Restrictions on access: Original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.

12 Goodyear Tire & Rubber Company commercials. 1992. Format: Umatic. TRT: 3:30

[Includes: Tires of the Future, Champions CART/GS, Champions NASCAR/GS, Choice Value, GA-A Intro/New Technology, The New Goodyear]