Menu

Guide to the J. Walter Thompson Company. Charles J. Balestrino Papers, 1986-1994 and undated

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo.

The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Charles J. Balestrino papers 1986-1994 and undated
Language of Material
English
Extent
6.0 Linear Feet, 4200 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

However, original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Marketing the Gift of Love Around the World, undated
Box 1
1992 Action Plan in Mexico, 1992 June
Box 1
1993/1994 Advertising Campaign proposal, 1992 Oct.
(2 folders)
Box 1
Account objective, 1993
Box 1
Advertising assessment, 1992 Aug.
Box 1
Analysis of brand image, undated
Box 1
Assessment of branding options, 1992 Oct.
Box 1
Creative assessment and storyboards, 1991-1992
Box 1
Evaluation report, 1992-1993
Box 1
Exxon account plan, 1993
Box 1
Exxon forecourt design evaluation, 1991
Box 1
Implications for the brand, 1991 Oct.
Box 1
International Account Directors Conference, 1993 Mar.
Box 1
International account history, undated
Box 1
International competitive review, 1992 July
Box 1
Latin America, 1992 Nov.
Box 1
Presentation: The Building of a Multi-National Account, 1992 Sept.
Box 1
Presentation to CJB (Chile), 1993
Box 1
Changing Gears with Esso, undated
Box 2
Presentation to Europe Advertising Managers, 1992
Box 2
Presentation to K. Fink, 1992 Aug.
Box 2
Presentation: Lessons Learned, 1993 Apr.
Box 2
Presentation: Moving to International Brand Management, 1992 Aug.
Box 2
Presentation: The Value of an International Esso Positioning, undated
Box 2
Report: Objectives of Today, undated
Box 2
UK advertising development, 1992-1993
Box 2
UK TVCF Tiger Cub version, 1993 May
Box 2
General, 1992 Jan. -1993 Feb.
Box 2
1992 launch plan, 1992
(2 folders)
Box 2
3-year business plan, 1991 Nov.
Box 2
Asia/Pacific, 1992 Jan.-Aug.
Box 2
Australia, 1992 Jan.-Feb.
Box 2
Business Review Board meeting, 1992 Aug.
Box 2
Canada, 1991-1993
Box 3
Client list, 1993 Nov.
Box 3
Consumer studies, 1991-1992
Box 3
Las Vegas, Nev., Dealers' Conference, 1992 Jan.
Box 3
Europe (JWT), 1992-1993
Box 3
France, 1992
Box 3
Global village, 1991
Box 3
International, 1990-1993
Box 3
Jaguar presentation, 1992 Mar.
Box 3
Latin America, 1991-1992
Box 3
Logo, 1992
Box 3
Market studies, 1989-1992
(1 of 2 folders)
Box 3
Market studies, 1989-1992 (continued)
(2 of 2 folders)
Box 4
Media, 1992 May
Box 4
Minority marketing, 1992 Nov.
Box 4
Multinational client review, 1992 May
Box 4
New Zealand, 1992
Box 4
Public relations, 1992 Feb.
Box 4
Retail, 1990-1992
Box 4
South Africa, 1991-1992
Box 4
Tracking studies, 1992-1993
(2 folders)
Box 4
Worldwide resources, undated
Box 4
Account summary, 1992 July
Box 4
Account status meeting and report, 1993 June
Box 4
Preparatory information for Puckett meeting, 1993 Oct.
Box 4
Account status report, 1992 July
Box 4
Brand advertising, 1992 June-July
Box 4
Contract, 1992
Box 4
Chris Clouser, 1992 July
Box 5
Financial reports, 1992
Box 5
Japan, 1992 July-Aug.
Box 5
Memos/positions, 1992
Box 5
Multinational client review, 1992 May
Box 5
Seabrook Marketing, 1992 July
Box 5
TPAC, 1992 June-July
Box 5
Asia-Pacific operations, 1992 Jan.
Box 6
Christmas card list (clients), 1991
Box 6
Christmas party (staff), 1990-1991
Box 6
Claim forms, 1991
Box 6
Contact information, undated
Box 6
Detroit public relations, 1987-1989
(3 folders)
Box 6
D.I.C. meeting, 1993 July
Box 6
D.I.C. presentation, 1993 Jan.
Box 6
D.I.C. questionnaire, 1992-1993
Box 6
Flexible Spending reimbursement forms, undated
Box 6
General Managers Meeting reports, 1989 Apr.
Box 6
G.L.O.B.E. plans, 1993
Box 6
Notes to CJB, 1991
(3 folders)
Box 6
Presentation: 1991 Worldwide Creative Review, 1992 July
Box 7
Presentation: Advertising in the '90s, 1991
Box 7
Presentation: Enhancing the Effectiveness of Media Planning, undated
Box 7
Presentation: Eveready, 1993 May
Box 7
Presentation to Exxon Company, International, 1991
Box 7
Reader files, 1991
(3 folders)
Box 7
Reader file index forms, 1990
Box 7
Resumes, 1992
Box 7
Speeches, 1992
Box 7
TMI, 1992 Mar.
Box 7
Vacation/Personal days contracts, 1991
Box 7
Worldwide Creative Review: Selected competitors (1991), 1992 July
Box 7
CJB's Detroit chronological file, 1989-1991
(1 of 4 folders)
Box 7
CJB's Detroit chronological file, 1989-1991 (continued)
(2-4 of 4 folders)
Box 8
CJB's letters, 1988
Box 8
CJB's meeting notices, 1988
Box 8
CJB'S memos, 1988
(1-2 of 9 folders)
Box 8
CJB'S memos, 1988 (continued)
(3-9 of 9 folders)
Box 9
Esso memos, 1993-1994
Box 10
Goodyear memos, 1992-1993
Box 10
I.B.M. memos, 1993
Box 10
Furr, John, 1993
Box 10
Thompson, Bill, 1993
Box 10
Burt Manning's planners, 1993
Box 10
CJB's congratulatory file, 1988
Box 10
CJB's personal Christmas party, 1989
Box 10
Notes (miscellaneous), 1991
Box 10
Biographical sketch of CJB, 1986-1988
Box 10
CJB check requests, 1991
(2 folders)
Box 10
Lawsuits, 1987-1989
Box 10

Restrictions on access: Original audiovisual materials are closed to use. Use of these materials may require production of listening or viewing copies. Please contact a reference archivist before coming to use this collection.

Goodyear Tire & Rubber Company commercials. 1992. Format: Umatic. TRT: 3:30

[Includes: Tires of the Future, Champions CART/GS, Champions NASCAR/GS, Choice Value, GA-A Intro/New Technology, The New Goodyear]

Box 12

Historical Note

Chronology List

DateEvent(s)
1941 Dec. 3Born, New York
1963BS, Business/Psychology, C.W. Post College
1964-1968U.S. Marine Corps, discharged with rank of Captain
1968-1969Assistant Account Executive, Grey Advertising
1969-1970Account Manager, JWT New York
1970-1974Account Supervisor, JWT New York
1974-1978Vice President and Management Supervisor, JWT New York
1978-1983Senior Vice President, JWT Detroit
1983-1985Senior Vice President, JWT San Francisco
1984Elected to JWT Board of Directors
1985-1986Senior Vice President, JWT Tokyo
1986Management Director, Ford Division account, JWT Detroit
1987-1991Executive Vice President and General Manager, JWT Detroit
1991-1994Executive Vice President and Director, JWT New York

Subject Headings

Related Material

Related Material

Related materials may be found in the following Hartman Center collections of the J. Walter Thompson Company Archives:

Account Files

Iconographic Collection

New Business Records

Edgar Hatcher Papers

Jack Peters Papers

Preferred Citation

[Identification of item], J. Walter Thompson Company. Charles J. Balestrino Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The J. Walter Thompson Company. Charles J. Balestrino Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 1994.

Processing Information

Processed by Noelle Suaifan, February 2011

Encoded by Richard Collier, February 2011

Accession 1994-0105 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.