DACS

jwtbartosrena Inventory of the J. Walter Thompson Company. Rena Bartos Papers, 1960-1998 and undated, bulk 1975-1991 Processed by: Greg Johnson; machine-readable finding aid created by: Greg Johnson The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003796860

Machine-readable finding aid derived from XML authoring program. Date of source: March 10, 2006Processed by Greg Johnson, February 15, 2006; Finding Aid encoded by Greg Johnson, David M. Rubenstein Rare Book & Manuscript Library, Duke University, March 10, 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the J. Walter Thompson Company. Rena Bartos Papers, 1960-1998 and undated, bulk 1975-1991 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Rena Bartos Papers, 1960-1998 and undated, bulk 1975-1991 Material in English 18.6 Linear Feet 11625 Items For current information on the location of these materials, please consult the Library's online catalog. Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. A pioneer in the field of marketing to women and an advocate for older adult consumers, Bartos was the recipient of numerous prestigous marketing and advertising industry awards, including the Matrix and Effie Awards. The Rena Bartos Papers consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts. Administrative Information Access Restrictions

Collection is restricted.

Original audiovisual materials are closed to patron use. Use copies are available in the collection.

In addition, the collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Rena Bartos Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Rena Bartos Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1985-1997.

Processing Information

Processed by Greg Johnson, February 15, 2006

Encoded by Greg Johnson

Completed March 10, 2006

Accessions 1985-1010, 1987-115, 1997-202, 1998-554 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

Biographical Note 1939 Graduated Cum Laude from Rutgers University 1964-1966 Director of Research, McCann Erickson 1966 Joined J. Walter Thompson as Head of Creative Research 1975 YWCA Salute to Women in Business Award New York Chapter of Women in Communications Matrix Award 1976 Advertising and Consumers: New Perspectives published 1977 Named Senior Vice President at J. Walter Thompson Company The Founding Fathers of Advertising Research: A Tribute by the Advertising Research Foundation published in the Journal of Advertising Research 1978 What Every Marketer Should Know About Women from the Harvard Business Review selected as a finalist for 1979 National Magazine Award 1979 Named Advertising Woman of the Year by Advertising Women of New York 1982 The Moving Target: What Every Marketer Should Know About Women published Named one of the 100 Most Important Women by Ladies Home Journal 1983 First female Chairperson of the Advertising Research Council 1985 Named Boston Professional Chapter of Women in Communications Matrix Award 1987 Inducted into the Market Research Hall of Fame Retired from J. Walter Thompson to form The Rena Bartos Company 1989 Marketing to Women Around the World published in the United States. It would later be published in Germany and Great Britain Named President of the Market Research Council Collection Overview

The Rena Bartos Papers span the years 1960-1998, with the bulk of the material dating from 1975 to 1991. The collection documents Bartos' career through speeches and presentations, publications, correspondence, research files, slides, photographs and videotapes, while in positions at McCann Erickson, the J. Walter Thompson Company (JWT), and The Rena Bartos Company. Major topics include marketing to under-represented groups, the role of women in advertising, and Bartos' efforts to promote marketing towards women and over forty-nine adults. The collection is organized into five series and two indexes: Speeches and Presentations; Correspondence; Publications; Research Files; Audiovisual Materials; an Alphabetical List of Publications; and an Alphabetical List of Speech Titles

The Speeches and Presentations Series includes reading copies or scripts from speeches and presentations given by Bartos during her career. Dominant themes include the role of women in advertising, marketing to underrepresented groups such as women and people in Latin America and India, and the psychological aspects of advertising. In addition, the series includes the slides and graphics Bartos used in her speeches, as well as press clippings from her various speaking engagements.

The Correspondence Series includes business correspondence, mailings and solicitations from Bartos' career in marketing research, as well as correspondence with JWT executives, including Don Johnston and Thomas Sutton. The series also contains correspondence between Bartos and the various publishers of her written works.

The Publications Series includes copies of the articles written by Bartos for scholarly and trade publications such as The Harvard Business Review, the Journal of Advertising Research, Marketing Review, and Marketing and Research Today, either from the original periodical or in pre-print form.

The Research Series includes an extensive collection of newspaper and periodical clippings and other resources used by Bartos as supporting materials for her speaking engagements, articles, and books.

The Audiovisual Materials Series includes audio and visual recordings of promotional works for marketing campaigns, including The Moving Target. In addition, this series also includes tapes of speeches and interviews given by Bartos, some of which relate to the published article The Founding Fathers of Advertising Research.

Related Material

Related materials may be found in these collections in the JWT Archives: the Albert B. Stridsberg Papers, the Thomas Sutton Papers, the Don Johnston Papers, and the Joseph O'Donnell Papers.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Bartos, Rena. Johnston, Don. Sutton, Thomas (Thomas Francis) J. Walter Thompson Company. McCann-Erickson Worldwide. Rena Bartos Company. Bartos, Rena. Moving target. Advertising. Advertising--Awards. Advertising--Psychological aspects. Advertising executives. Aged consumers--United States. Marketing. Marketing--India. Marketing--Latin America. Market research. Minorities in advertising. Women consumers--United States. Women in advertising. Clippings (AAT) Photographs (AAT) Slides (AAT) Speeches (AAT) Audio cassettes (AAT) Videocassettes (AAT) John W. Hartman Center for Sales, Advertising & Marketing History. List of Series in Collection 1-11 Speeches and Presentation Series, 1960-1998 and undated 1-5 Speeches Subseries, 1960-1998 and undated 5-11 Supporting Materials Subseries, 1966-1995 and undated 11-13 Correspondence Series, 1971-1995 and undated 11-12 J. Walter Thompson Company Subseries, 1971-1995 and undated 12-13 The Rena Bartos Company Subseries, 1988-1995 and undated 13-14 Publications Series, 1966-1995 and undated 13-14 Personal Publications Subseries, 1967-1995 and undated 14 J. Walter Thompson Company History Subseries, circa 1966-1987 and undated 15-28 Research Series, 1960-1996 and undated 15-25 Clippings and Documents Subseries, 1960-1995 and undated 25-28 Published Materials Subseries, 1970s-1996 and undated 29-31 Audiovisual Materials Series, 1977-1990 and undated

Restriction Note: Originals and Reference Master copies are closed to patron use. Patrons should consult Use Copies available in collection.

Contents of Collection Speech and Presentation Series, 1960-1998 and undated (11 boxes)

Consists of copies of speeches and some working scripts (where available) for presentations and addresses delivered by Bartos between 1962 and 1998. In addition, the series also includes speeches from various JWT executives, slides and graphics used by Bartos during her presentations, and clippings and ephemera from her speaking engagements and career milestones. Series is organized into two subseries: Speeches and Supporting Materials.

Speeches Subseries, 1960-1998 and undated

Includes speeches and presentations given by Bartos during her career. A chronological list of speeches is located in Box 5. The speeches are arranged chronologically to preserve their original order; an alphabetical listing of speech titles appears at the end of the finding aid.

Chronological file of speeches 1 1962-1982 (34 folders) 2 1982-1984 (32 folders) 3 1984-1986 (32 folders) 4 1986-1990 (18 folders) 5 1990-1998 and undated (22 folders) Chronological list of speeches (printed list in folder), 1962-1998 and undated J. Walter Thompson Company executive speeches, 1960-1980s and undated Supporting Materials Subseries, 1966-1995 and undated

Includes graphics, slides, and press files from Bartos' speaking engagements. Some of the files relate to various projects and presentations that Bartos produced, but actual dates cannot be determined for many items.

5 Graphics, 1971-1990 and undated

Primarily statistical charts and drafts of data presentations. Arranged alphabetically.

Adult trends, 1985-1987 All titles, 1986 Baby boomers, 1985-1987 Canada, 1984-1987 Challenging our assumptions, undated Colorless slides, 1985 Consumer opportunities, 1986 Credibility, circa 1985 Detroit auto dealers, 1987-1990 Facts of life, 1990 International moving target, 1987 Japan, 1980-1986 Latin America, 1990 (2 folders) Marketing to women around the world, 1988 Media, 1985-1986 (2 folders) Moving target, 1990 MRB (Market Research Britain)-Great Britain, 1971-1986 6 New demographics, undated Over 49 market, 1990 Women, 1985-1988 (2 folders) Miscellaneous General, 1987-1990 International, 1987-1991 (2 folders) Verbals/Visuals, undated Press files, 1966-1995 and undated

Newspaper and periodical clippings about Bartos' career. Arranged alphabetically.

Book reviews for Marketing to Women Around the World, 1988-1991 (4 folders) Brazil, 1980, 1989 (2 folders) Effie Awards, 1976-1995 Press files, 1966-1973 (7 folders) 7 Press files, 1974-1987 (17 folders) 8 Press files, 1988-1995 and undated (7 folders) Slides, undated

Slides for Bartos' speaking engagements. Dates cannot be accurately determined. Arranged alphabetically.

ARF (Advertising Research Foundation) Baby boomers Media Products Extras Changing face of fashion Credibility Detroit ERA (Equal Rights Ammendment) (2 folders) 9 Facts of life (3 folders) Financial JWT Board Meeting, 5, November 1982 Marketing to women around the world (2 folders) Media Miscomprehension I Miscomprehension II Over forty-nine (2 folders) Advertising imagery 10 Extras (2 folders) Pacific Rim Physical fitness Research and development presentation Scottsdale Weight concern Women (2 folders) Women and the car market Miscellaneous (2 folders) Graphs Updates 11 Verbals (3 folders) Visuals (7 folders) Correspondence Series, 1971-1995 and undated (3 boxes)

Includes correspondence and memoranda that document Bartos' involvement in a range of market research activities, including JWT's Special Markets project, marketing to women and minorities, and Bartos' own Moving Target project. Also included is correspondence that details the career of Joseph O'Donnell. The series is organized into two subseries: J. Walter Thompson Company Subseries and The Rena Bartos Company Subseries and chronologically therein.

J. Walter Thompson Company Subseries, 1971-1995 and undated

Arranged chronologically.

11 1971-1977 (24 folders) 12 1978-1987 (14 folders)

Folders 1985-1987 contain information on JWT executive Joseph O'Donnell.

1981-1995 and undated, Correspondence with Tom Sutton

Sutton (1923-1994) was Executive Vice President of JWT until his retirement in 1983.

The Rena Bartos Company Subseries, 1988-1995 and undated

Arranged chronologically.

1988-1991 (6 folders) 13 1992-1995 and undated (3 folders) Publications Series, 1966-1995 and undated (2 boxes)

Consists of copies of newspaper and periodical articles written by Bartos during her career and various internal reports Bartos created for the J. Walter Thompson Company, including What Every Marketer Should Know About Women for The Harvard Business Review and Qualitative Research: What Is It and Where Did It Come From? for The Journal of Advertising Research. In addition, the series contains articles from various JWT Company publications documenting the history of the company, including the attempted takeover of the company by Joseph O'Donnell in 1986, and transcripts of two interviews with Bartos. The series is organized into two subseries: Personal Publications and J. Walter Thompson Company History.

Personal Publications Subseries, 1967-1995 and undated

Includes articles, reports and drafts written by Bartos. Arranged alphabetically. An alphabetical index of Bartos' publications appears at the end of the finding aid.

Drafts, undated Interview transcripts, undated (2 folders) J. Walter Thompson Company reports, 1967-1986 (2 folders) Publications, 1973-1995 and undated 1973-1984 (11 folders) 14 1985-1995 and undated (8 folders) J. Walter Thompson Company History Subseries, circa 1966-1987 and undated

Arranged alphabetically.

Annual reports, 1970-1979 Articles relating to company history, 1966-1987

Includes articles on the attempted takeover of the J. Walter Thompson Company by Joseph O'Donnell in 1986.

Newsletters, 1966-1986 (3 folders) Photographs, undated (2 folders) Research Series, circa 1960-1996 and undated (14 boxes)

Consists of newspaper clippings, periodical articles, interview transcripts, and papers published by other marketing researchers which were used by Bartos during her career. Includes page proofs and research for books and articles, including The Moving Target, Marketing to Women Around the World, Over 49: The Invisible Consumer Market and What Every Marketer Should Know About Women from The Harvard Business Review. Organized into two subseries: Clippings and Documents and Published Materials.

Clippings and Documents Subseries, circa 1960-1995 and undated

Newspaper clippings, magazine articles, typed reports, trade brochures and drafts of reports collected to oprovide background and context for Bartos' writings. Arranged alphabetically.

15 AAAA (American Association of Advertising Agencies) advertising careers, 1960 and undated Advertising and women, 1978-1995 and undated (2 folders) Aging, 1978-1980 and undated American consumers, 1977-1982 Attitudes towards advertisers, undated Baby boomers, 1975-1990 and undated General, 1975-1990 Backups, 1975-1990 Illustrations, 1975-1989 and undated Barbara Bryant, 1983 and undated (2 folders)

Includes articles written by marketer Barbara Bryant, of the Heritage Society.

Changes in womens lives, 1979-1981 General, 1979-1980 (2 folders) Phenomenon of women's work, 1979-1981 16 Types of women's work, 1979-1981 (4 folders) Why women work, 1979-1981 Will it continue, 1980-1981 Children, 1977-1980 Cohabitation and other alternatives to marriage, 1977-1980 Corporate women, 1983-1988 and undated (2 folders) Divorce, 1977-1980 Doyle Dane study, 1979 ERA (Equal Rights Ammendment), 1980-1981 and undated (3 folders) 17 Ethnic markets, 1983-1988 and undated Family, 1977-1990 and undated General, 1977-1980 American family, 1985-1990 Family and work, 1988-1990 (2 folders) Food habits of Far Eastern children, undated Glass ceiling, circa 1985-1993 (2 folders) Hispanic marketing, 1989 and undated Ideal lifestyle questions, 1983 Impact of working women, 1986-1989 and undated Marriage, 1977-1980 and undated Men, 1987-1992 and undated 18 Miscomprehension, 1980-1987 and undated (2 folders) Moving Target, 1976-1977 Book proposal, undated Page proofs, notes, chapters 1-16 and afterword, undated 19 New demographics, 1976 (6 folders) Beyond demographics, 1984 New demographic questions, 1984 Understanding the New Demographics, 1984 Over forty-nine, 1976-1991 and undated (6 folders) Illustrations, undated Media analysis, 1976-1991 20 Partnership adjustments, 1977-1980 and undated Partnership husbands, undated Pre-Testing, undated Professional women and men, 1993 Sex role: stereotypes, 1988-1992 (2 folders) Social class: husband attitudes, undated Status of women, 1989-1994 and undated (4 folders) Teens, 1988-1992 and undated Trends, 1987-1995 and undated Advertising trends, 1987-1995 Australia, undated International consumer trends, 1985-1995 Social trends, 1985-1995 21 United Nations (UN) Women, 1974 Women in Latin America, 1988-1989 (2 folders) What it means to marketers, 1976-1981 and undated (6 folders) Why women work, 1978-1981 and undated 22 Women and advertising, 1978-1982 (3 folders) Women and media, 1985-1992 (2 folders) Women and politics, 1985-1992 Women and society, Authority figures, 1977-1980 Corporate, 1978-1980 Currently unassigned, 1977-1981 Future, 1977-1980 How they see their lives, 1980 Life cycle, 1977-1980 Media, 1980 Politics, 1978-1980 (2 folders) Women at work, 1974 (3 folders) 23 Women entrepreneurs, 1986-1992 23 Women industry, 1977-1981 Women in: Afghanistan, undated Africa, undated Canada, 1988-1993 China, 1992 Great Britain, 1976-1990 Italy, 1987 Ireland, 1990-1993 Japan, 1988-1995 Latin America, 1986-1988 Russia, 1989 Scandinavia, 1985-1991 Spain, 1989 Women's aspirations, undated Women's City Club of New York, 1988-1993 Women's market, 1986-1989 Women's movement, 1985-1989 Women's role, 1974 24 Working women Australia, 1974 Austria, 1974 Belgium, 1974 Brazil, 1970s Correspondence, 1970 Denmark, 1974 General, 1970s-1990s (2 folders) International Overview, 1974 and undated Italy, 1973-1974 Japan, 1968-1974 Product Use, 1970s South Africa, 1974 Sweden, 1974 United Kingdom, 1974 Miscellaneous, 1970s-1990s Miscellaneous, 1970-1992 (1-2 of 9 folders) 25 Miscellaneous, 1970-1992 (3-9 of 9 folders) Published Materials subseries, 1970s-1996 and undated

Includes publications related to Bartos' own work, but not written by her. Arranged alphabetically.

1990s and Beyond, 1990 1977 Yankelovich Special Report, 1977 Advertising for Women Under 49: Six TV Commercials, 1983 American Women in International Women's Year, 1975 Arab as Consumer: Arab Attitudes on Trade and the Advertising Media, undated AWNY Report A Study of Women and Men in the Advertising/Communications Industry, 1993 Press Coverage on The AWNY Report as of June 7,1993, 1993 26 Cleo Three S Report on Self, Status and Sexuality, undated Cosmopolitan Report on the Changing Life Course of American Women, (vol. 1-3), 1985-1987 Creative Approach Test, undated Decade of Women: A Ms. History of the Seventies in Words and Pictures, 1980 Esquire: A Celebration of the New American Woman, 1984 Gallup Study of Attitudes Towards Advertising, 1978 Global Dynamics-Glass Ceiling: Perception or Reality, undated J.D. Power and Associates 1996 Media Power Report, 1996 27 Ladies Home Journal American Woman Survey, 1992 J. Walter Thompson Reports Advertising in Black America, 1970s Advertising to Women: The Impact of Employment and Life-Style on the Media Behavior of Women, 1970s Creative Development Program, 1970s Crisis in Branding, 1978 Communications Capability of J. Walter Thompson Company, 1970s Communications Research Viewpoint on Concept Testing, 1970s Do-It-Yourself Workbook for Developing a Moving Target Presentation, 1970s Exploration of the Attitudes of Marine Wives Towards the Marine Wives Retention Booklet, 1973 Special Markets Group, circa 1971 Roper Reports Index, 1973-1986, 1986 Virginia Slims American Women's Opinion Poll, 1980-1990 28 Whirlpool Foundation Study:, 1995-1996 Women, New Priorities, 1995 Women, New Providers, 1996 Woman's Place: Changing Place of Women in Britain, 1986 Women, Work, and Markets of the 80's, 1979 Women's Campaign Research Fund: Women Leaders for a Change, 1970s Working Women 1980-1985: An Emerging Market, circa 1980 Working Women, April 1972, 1972 Working Women, Social Values Perspectives, 1980 Working Woman Study, 1985 Working Woman Study: Cities Edition, undated Audiovisual Materials Series, 1977-1990 and undated (3 boxes)

Consists of audio and visual copies of presentations or interviews given by Bartos. Includes tape recordings of interviews from Bartos' work on The Founding Fathers of Advertising Research, promotional work and interviews, and videotaped copies of speeches given by Bartos. Originals and Master copies are closed to patron use.

Originals (CLOSED) 29 Videocassettes OR1. Aging Project, 1983. VHS.

Use Copy UC1 in Box 31.

OR2. Rio de Janeiro, 1980. VHS.

Use Copy UC2 in Box 31.

OR3. Founding Fathers of Research, undated. VHS.

Use Copy UC3 in Box 31.

OR4. The Moving Target, 1977. VHS.

Use Copy UC4 in Box 31.

OR5. Women Say the Darndest Things, 1983. VHS.

Use Copy UC5 in Box 31.

OR6. Breakfast Speaker, 1990. VHS.

Use Copy UC6 in Box 31.

OR7. Images of Women in Advertising, 1989. VHS-M.

No Use Copy available.

OR8. WPP Group Plc, undated. VHS.

Use Copy UC8 in Box 31.

Audio cassettes OR9. Women Talk Business, 1990. Cassette.

Use Copy UC9 in Box 31.

OR10. Marketing to Women Around the World, 1989. Cassette.

Use Copy UC10 in Box 31.

Master copies (not for reference use) 30 Video materials

Format: BetacamSP. Created: 2006.

MC1-MC6, MC8 Audio materials

Format: Audio cassette. Created: 2006.

MC9-MC10 Use copies 31 Video materials

Format: DVD. Created: 2006.

UC1-UC6, UC8 Audio materials

Format: Audio cassette. Created: 2006

UC9-UC10 Indexes

Alphabetical List of Publications

Ads That Irritate May Erode Trust in Advertised Brands, 1981, Box 13 Beyond Derived Status, 1986, Box 14 Beyond the Cookie Cutters, 1981, Box 13 Challenging Our Assumptions, 1986, Box 14 Cinq tendences qui détermineront le marketing et la publicité dans les années 90, 1989, Box 14 Consumer View of Advertising--1974, 1975, Box 13 Exploring Mysterious Markets, 1979, Box 13 Founding Fathers of Advertising Research (with Arthur S. Pearson), 1977, Box 13 Founding Fathers of Advertising Research, 1986, Box 14 Future of the Advertising Agency Research Function, 1974, Box 13 How to Advertise to Women, 1995, Box 14 Insight on Selling the Working Woman, 1976, Box 13 International Advertising: Consumers, the Moving Target, 1984, Box 13 International Demographic Data? Incomparable! 1989, Box 14 Keeping Up With Changing Life Cycles, 1978, Box 13 Marketing Research: The Moving Target, 1976, Box 13 Moving Target, circa 1974, Box 13 Moving Target: Customer for Life Insurance, 1976, Box 13 Moving Target: The American Consumer 1970-1990, circa 1978, Box 13 Moving Target: The Impact of Women's Employment on Consumer Behavior, 1977, Box 13 New Woman, 1985, Box 14 Over 49: The Invisible Consumer Market, 1980, 1983, Box 13 Over 49: The Invisible Consumer Market, 1993, Box 14 Qualitative Research: What It Is and Where It Came From, 1985-1986, Box 14 Quiet Revolution, 1989, Box 14 Report of a Study Conducted on the Image of Women in Advertising, undated, Box 13 Research, Creativity, and Tunnel Vision, undated, Box 14 Target is Moving, 1975, Box 13 Target is Moving: The Changing Bank Customer, 1978, Box 13 Target: Latin America--The Changing Consumer Marketplace, undated, Box 13 What About the Consumer Who Brushes His Teeth With Shampoo? 1984, Box 13 What Every Marketer Should Know About Women, 1978, 1983, Box 13 What Women Like, and Don't Like, In Ads, 1982, Box 13 Why Do You Work? 1979, Box 13 Women and Advertising, 1983, Box 13 Women and Travel, 1982, Box 13 Women As a Moving Target: Will It Continue? undated, Box 14 Women: A Missed Mega Market? 1989, Box 14 Women's Forum, Inc.: The First 15 Years, 1990, Box 14

Alphabetical List of Speech Titles

Acceptance Speech, Market Research Council, 1989, Box 4 Advertisers and Consumers--New Perspectives, 1977, Box 1 Advertising and Credibility, 1984, Box 2 Advertising and Credibility, 1986, Box 3 Advertising and the Economy, 1975, Box 1 Advertising Research... What Should Be Measured? 1981, Box 1 Advertising: What...Why... How..., 1986, Box 3 Attitude of Mothers and Young Children Toward Toy Purchases and Toy TV Commercials, 1962, Box 1 Beyond the Cookie Cutter, 1984, Box 3 Beyond the Cookie Cutter, II, 1988, Box 4 Beyond the Rocking Chair, 1981, Box 1 Beyond the Rocking Chair, 1988, Box 4 Challenge of Change, 1986, 1988, Box 4 Challenging Our Assumption, 1986, Box 3 Challenging Our Assumptions About the Marketplace, 1990, 1992, Box 5 Changes and Challenges, 1985, 1986, Box 3 Changing Consumer Marketplace: Five Trends That Will Redefine Marketing and Advertising, 1987, 1988, Box 4 Consumer Behavior During Inflationary Times: Panel Discussion, 1981, Box 1 Consumer Profile of the 1980s, 1980, Box 1 Consumer Trends in the United States, 1989, Box 4 Customer for Life Insurance: A Moving Target, 1976, Box 1 Demographic and Social Trends in North America, 1990, Box 4 Demographics of Older Shoppers, 1982, Box 2 Do We Really Have to Make Them Mad to Sell Them? 1980, Box 1 Does Social Research Have Real Value in Marketing Decsions? 1982, Box 2 Effect of Changing Population Demographics on the Data Collection Profession, 1979, Box 1 Excellence in Advertising: Today and Tomorrow, 1984, Box 3 Exploration of Food Habits and Attitudes of Far Eastern Students, 1972, Box 1 Facts of Life, 1982, 1984, Box 2 Facts of Life: The Changing Consumer Marketplace, 1985, Box 3 Facts of Life: The Changing Consumer Marketplace, 1986, 1987, Box 4 Facts of Life: The Changing Supermarket Shopper, 1985, Box 3 Facts of Life: The Changing Supermarket Shopper, 1986, Box 4 Home Economics, 1977, Box 1 Honoring Women's Impact on the Economy: Yesterday and Today, 1998, Box 5 International Moving Target: The Changing Role of Women Around the World, 1987, Box 4 Keeping Pace with the Changing Women's Market Around the World, 1990, Box 4 Marketing Financial Services to Changing Customers, 1985, Box 3 Marketing the ERA, undated, Box 5 Marketing to the Pacific Rim, 1985, Box 3 Marketing to Women Around the World, 1988-1990, Box 4 Marketing to Women in Canada and the United States, 1990, Box 4 Marketing Yourself, 1989, Box 4 Matrix Award Acceptance Speech, 1986, Box 3 Meeting the Cosmetic Needs of Tomorrow's Consumers: Changing Demographics and Changing Attitudes, 1983, Box 2 Moving Target, 1978-1980, Box 1 Moving Target, 1982-1983, Box 2 Moving Target: A New Look at the Consumer Marketplace, 1983, Box 2 Moving Target: A New Look at the Consumer Marketplace, 1984-1985, Box 3 Moving Target: Consumer Trends in the 1980s, 1983-1984, Box 2 Moving Target: The Changing Customer for Financial Services, 1985, Box 3 Moving Target: The Changing Women's Market, 1978, Box 1 Moving Target: The Changing Women's Market, 1982, Box 2 Moving Target: The Influence of Women's Employment on Consumer Behavior, 1977, Box 1 Moving Target: The Women's Car Market, 1987, Box 4 Moving Target: What Every Marketer Should Know About Women, 1989, Box 4 Moving Target--Changing Demographics--Changing Attitudes, 1983-1984, Box 2 Opportunites, 1982, Box 2 Opportunities and How to Capitalize on Them, 1976, Box 1 Over 49, 1984, Box 3 Over 49: The Invisible Consumer Market, 1986, Box 3 Overview: Setting the Context, 1989, Box 4 Perspectives on Women in Their Consuming Roles: The Moving Target, 1990, Box 4 Presentation of Market Research Hall of Fame to Henry Brenner, 1992, Box 5 Qualitative Research: What It Is and Where It Came From, 1985, Box 3 Reaching The Moving Target, 1992, Box 5 Reaching the Young Customer: A Strategy for Success in the Nineties, 1989, Box 4 Remarks at Memorial Service to Honor Dr. Ernest Dichter, 1992, Box 5 Research Creativity and Tunnel Vision, 1973, Box 1 Savings Market, undated, Box 5 Seminar on Marketing to Women Around the World, 1989, Box 4 Social Change and the Travel Marketer, 1976, Box 1 Social Change Means New Marketing Opportunities, 1981, Box 1 Social Trends of the 80s, 1980, Box 1 Solving the Communications Puzzle, 1984, Box 2 Some Observations on Gender in Advertising, 1990, Box 4 Systems Approach to Research, 1964, Box 1 Target is Moving--The Changing Bank Customer, 1978, Box 1 Targeting the Top, 1984, Box 2 Trends in American Advertising, 1972, Box 1 Tribute to Ruth Whitney, 1993, Box 5 Use of Qualitative Evaluation: Problems, Pitfalls, and Potentials, 1983, Box 2 Use of the 1976 Survey of Income and Education, 1978, Box 1 Using Census Data, 1979, Box 1 Welcome from the Chairwoman, 1977, Box 1 Who Pipes, Who Pays, and Who Calls the Tune--The Agency Viewpoint, 1973, Box 1 Who Pipes, Who Pays, Who Calls the Tune? 1974, Box 1 Why a Full Service Industry? 1973, Box 1 Woman's Place (And Yours): A Changing Market, 1973, Box 1 Women as a Moving Target, 1978, Box 1 Women's Car Market: A Moving Target, 1990, Box 4 Working Woman Audience: The Moving Target, 1976, Box 1 Working Women: The Invisible Consumer Travel Market, 1973, Box 1