DACS

jwtbathongreg Inventory of the J. Walter Thompson Company. Greg Bathon Papers, 1966-1970 Processed by: Richard Collier and Mitch Fraas; machine-readable finding aid created by: Richard Collier The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003795780

Machine-readable finding aid derived from XML authoring program. Date of source: June 2006Processed by Richard Collier and Mitch Fraas, June 2006; Finding Aid encoded by Richard Collier, David M. Rubenstein Rare Book & Manuscript Library, Duke University, June 2006 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the J. Walter Thompson Company. Greg Bathon Papers, 1966-1970 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Greg Bathon Papers, 1966-1970 Material in English 0.5 Linear Feet 375 Items For current information on the location of these materials, please consult the Library's online catalog. The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest advertising agencies in the United States. Greg Bathon was an executive with JWT, serving in a numver of positions abroad, particularly in India, before becoming President of JWT USA. The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay (India) office. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], J. Walter Thompson Company. Greg Bathon Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Greg Bathon Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1998.

Processing Information

Processed by Richard Collier and Mitch Fraas, June 2006

Encoded by Richard Collier

Completed June 2006

Accession 1998-0452 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

Biographical Note 1933 Oct. 17 Born Edward Gregory Anthony Bathon, New York, N.Y. 1956 B.A., German Literature, Hamilton College, Utica, N.Y. 1956-1959 Officer, U.S. Navy 1960 Joined JWT New York office as a media researcher and buyer 1961 Copy writer (Kodak, Institute of Life Insurance, New Holland Farm Hachinery), JWT New York 1962 Account representative (Standard Brands, Chesebrough-Pond's), JWT New York 1963 Account supervisor (Unilever, S.C. Johnson, Stuyvesant Cigarette), JWT Antwerp 1965 Director, JWT Antwerp 1966 Chairman and Managing Director, JWT India (Hindustan Thompson); Head of Bombay office and overall responsibility for Calcutta, Delhi, Madras, and Ceylon (Sri Lanka) offices 1970 Vice President and Account Supervisor (Eastman Chemical Products), JWT New York 1972 President, JWT Brazil 1973 Senior Vice President, JWT 1976 Advanced Management Program, Harvard School of Business 1977 Board of Directors of JWT Executive Vice President, JWT; President, JWT AM/PAC (Latin America, Asia/Pacific regions) 1980 President and Chief Operating Officer, JWT USA 1982 Resigned from JWT

After resigning from JWT, Bathon worked for the Interpublic Group of Companies and the Burkhardt & Christy advertising agency before forming Contact International, a provider of business translation services.

Collection Overview

The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay, India, office. Bathon's career prior to and following his appointment in India is mentioned; otherwise, very little material relevant to those periods appear in the papers.

The collection is arranged alphabetically into the following categories: Biographical Materials, Correspondence, Financial Reports, and Printed Materials.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Bathon, Greg, 1933-. J. Walter Thompson Company. Bombay Office. Advertising executives. Advertising agencies--India. Advertising agencies--India--History. John W. Hartman Center for Sales, Advertising & Marketing History. Contents of Collection Biographical sketches, 1966-1970

Includes corporate press releases, government forms, and printed materials such as magazine profiles.

Correspondence, 1966-1970 (6 folders)

Includes business and personal correspondence that touch on issues relating to finance, speaking engagements, Bathon's move to and from India, and other topics.

Financial Reports, 1969

Includes JWT reporting on billings and year-end statements for operations in India and Pakistan.

Printed Materials, 1966-1970

Includes pamphlets, clippings and articles.