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Guide to the J. Walter Thompson Company. Greg Bathon Papers, 1966-1970

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest advertising agencies in the United States. Greg Bathon was an executive with JWT, serving in a numver of positions abroad, particularly in India, before becoming President of JWT USA.

The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay (India) office.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Greg Bathon papers 1966-1970
Language of Material
English
Extent
0.5 Linear Feet, 375 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay, India, office. Bathon's career prior to and following his appointment in India is mentioned; otherwise, very little material relevant to those periods appear in the papers.

The collection is arranged alphabetically into the following categories: Biographical Materials, Correspondence, Financial Reports, and Printed Materials.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes corporate press releases, government forms, and printed materials such as magazine profiles.

Includes business and personal correspondence that touch on issues relating to finance, speaking engagements, Bathon's move to and from India, and other topics.

Includes JWT reporting on billings and year-end statements for operations in India and Pakistan.

Includes pamphlets, clippings and articles.

Historical Note

DateEvent(s)
1933 Oct. 17Born Edward Gregory Anthony Bathon, New York, N.Y.
1956B.A., German Literature, Hamilton College, Utica, N.Y.
1956-1959Officer, U.S. Navy
1960Joined JWT New York office as a media researcher and buyer
1961Copy writer (Kodak, Institute of Life Insurance, New Holland Farm Hachinery), JWT New York
1962Account representative (Standard Brands, Chesebrough-Pond's), JWT New York
1963Account supervisor (Unilever, S.C. Johnson, Stuyvesant Cigarette), JWT Antwerp
1965Director, JWT Antwerp
1966Chairman and Managing Director, JWT India (Hindustan Thompson); Head of Bombay office and overall responsibility for Calcutta, Delhi, Madras, and Ceylon (Sri Lanka) offices
1970Vice President and Account Supervisor (Eastman Chemical Products), JWT New York
1972President, JWT Brazil
1973Senior Vice President, JWT
1976Advanced Management Program, Harvard School of Business
1977Board of Directors of JWT
Executive Vice President, JWT; President, JWT AM/PAC (Latin America, Asia/Pacific regions)
1980President and Chief Operating Officer, JWT USA
1982Resigned from JWT

After resigning from JWT, Bathon worked for the Interpublic Group of Companies and the Burkhardt & Christy advertising agency before forming Contact International, a provider of business translation services.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Greg Bathon Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Greg Bathon Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1998.

Processing Information

Processed by Richard Collier and Mitch Fraas, June 2006

Encoded by Richard Collier

Completed June 2006

Accession 1998-0452 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.