Guide to the J. Walter Thompson Company. Greg Bathon Papers, 1966-1970
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest advertising agencies in the United States. Greg Bathon was an executive with JWT, serving in a numver of positions abroad, particularly in India, before becoming President of JWT USA.
The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay (India) office.
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- J. Walter Thompson Company.
- J. Walter Thompson Company. Greg Bathon Papers, 1966-1970
- Language of Material
- 0.5 Linear Feet, 375 Items
- For current information on the location of these materials, please consult the Library's online catalog.
The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay, India, office. Bathon's career prior to and following his appointment in India is mentioned; otherwise, very little material relevant to those periods appear in the papers.
The collection is arranged alphabetically into the following categories: Biographical Materials, Correspondence, Financial Reports, and Printed Materials.
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Includes corporate press releases, government forms, and printed materials such as magazine profiles.
Includes business and personal correspondence that touch on issues relating to finance, speaking engagements, Bathon's move to and from India, and other topics.
Includes JWT reporting on billings and year-end statements for operations in India and Pakistan.
Includes pamphlets, clippings and articles.
|1933 Oct. 17||Born Edward Gregory Anthony Bathon, New York, N.Y.|
|1956||B.A., German Literature, Hamilton College, Utica, N.Y.|
|1956-1959||Officer, U.S. Navy|
|1960||Joined JWT New York office as a media researcher and buyer|
|1961||Copy writer (Kodak, Institute of Life Insurance, New Holland Farm Hachinery), JWT New York|
|1962||Account representative (Standard Brands, Chesebrough-Pond's), JWT New York|
|1963||Account supervisor (Unilever, S.C. Johnson, Stuyvesant Cigarette), JWT Antwerp|
|1965||Director, JWT Antwerp|
|1966||Chairman and Managing Director, JWT India (Hindustan Thompson); Head of Bombay office and overall responsibility for Calcutta, Delhi, Madras, and Ceylon (Sri Lanka) offices|
|1970||Vice President and Account Supervisor (Eastman Chemical Products), JWT New York|
|1972||President, JWT Brazil|
|1973||Senior Vice President, JWT|
|1976||Advanced Management Program, Harvard School of Business|
|1977||Board of Directors of JWT|
Executive Vice President, JWT; President, JWT AM/PAC (Latin America, Asia/Pacific regions)
|1980||President and Chief Operating Officer, JWT USA|
|1982||Resigned from JWT|
After resigning from JWT, Bathon worked for the Interpublic Group of Companies and the Burkhardt & Christy advertising agency before forming Contact International, a provider of business translation services.
[Identification of item], J. Walter Thompson Company. Greg Bathon Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Company. Greg Bathon Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1998.
Processed by Richard Collier and Mitch Fraas, June 2006
Encoded by Richard Collier
Completed June 2006
Accession 1998-0452 is described in this finding aid.
Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.