Guide to the J. Walter Thompson Company. Greg Bathon Papers, 1966-1970
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest advertising agencies in the United States. Greg Bathon was an executive with JWT, serving in a numver of positions abroad, particularly in India, before becoming President of JWT USA. The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay (India) office.
- Collection Number
- J. Walter Thompson Company. Greg Bathon papers
- J. Walter Thompson Company
- 0.5 Linear Feet, 375 Items
- David M. Rubenstein Rare Book & Manuscript Library
- Material in English
The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay, India, office. Bathon's career prior to and following his appointment in India is mentioned; otherwise, very little material relevant to those periods appear in the papers.
The collection is arranged alphabetically into the following categories: Biographical Materials, Correspondence, Financial Reports, and Printed Materials.
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Collection is open for research.
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
How to Cite
[Identification of item], J. Walter Thompson Company. Greg Bathon Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Includes corporate press releases, government forms, and printed materials such as magazine profiles.
Includes business and personal correspondence that touch on issues relating to finance, speaking engagements, Bathon's move to and from India, and other topics.
Includes JWT reporting on billings and year-end statements for operations in India and Pakistan.
Includes pamphlets, clippings and articles.
|1933 Oct. 17||
Born Edward Gregory Anthony Bathon, New York, N.Y.
B.A., German Literature, Hamilton College, Utica, N.Y.
Officer, U.S. Navy
Joined JWT New York office as a media researcher and buyer
Copy writer (Kodak, Institute of Life Insurance, New Holland Farm Hachinery), JWT New York
Account representative (Standard Brands, Chesebrough-Pond's), JWT New York
Account supervisor (Unilever, S.C. Johnson, Stuyvesant Cigarette), JWT Antwerp
Director, JWT Antwerp
Chairman and Managing Director, JWT India (Hindustan Thompson); Head of Bombay office and overall responsibility for Calcutta, Delhi, Madras, and Ceylon (Sri Lanka) offices
Vice President and Account Supervisor (Eastman Chemical Products), JWT New York
President, JWT Brazil
Senior Vice President, JWT
Advanced Management Program, Harvard School of Business
Executive Vice President, JWT; President, JWT AM/PAC (Latin America, Asia/Pacific regions)
Board of Directors of JWT
President and Chief Operating Officer, JWT USA
Resigned from JWT
After resigning from JWT, Bathon worked for the Interpublic Group of Companies and the Burkhardt & Christy advertising agency before forming Contact International, a provider of business translation services.
Click to find related materials at Duke University Libraries.
- Bathon, Greg, 1933-
- J. Walter Thompson Company. Bombay Office
- John W. Hartman Center for Sales, Advertising & Marketing History
- J. Walter Thompson Company
The J. Walter Thompson Company. Greg Bathon Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1998.
Processed by Richard Collier and Mitch Fraas, June 2006
Encoded by Richard Collier
Completed June 2006
Accession 1998-0452 is described in this finding aid.