Inventory of the J. Walter Thompson Company. Greg Bathon Papers, 1966-1970

Abstract

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest advertising agencies in the United States. Greg Bathon was an executive with JWT, serving in a numver of positions abroad, particularly in India, before becoming President of JWT USA.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: J. Walter Thompson Company.
Title: J. Walter Thompson Company. Greg Bathon Papers, 1966-1970
Language of Material: English
Extent: 0.5 Linear Feet, 375 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Greg Bathon Papers span the years 1966-1970 and include biographical sketches, correspondence, financial reports and printed materials that primarily document Bathon's tenure as the head of the J. Walter Thompson Company's Bombay, India, office. Bathon's career prior to and following his appointment in India is mentioned; otherwise, very little material relevant to those periods appear in the papers.

The collection is arranged alphabetically into the following categories: Biographical Materials, Correspondence, Financial Reports, and Printed Materials.

Administrative Information

A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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Biographical sketches, 1966-1970

Includes corporate press releases, government forms, and printed materials such as magazine profiles.

Correspondence, 1966-1970

(6 folders)

Includes business and personal correspondence that touch on issues relating to finance, speaking engagements, Bathon's move to and from India, and other topics.

Financial Reports, 1969

Includes JWT reporting on billings and year-end statements for operations in India and Pakistan.

Printed Materials, 1966-1970

Includes pamphlets, clippings and articles.

Historical Note

Date	Event(s)
1933 Oct. 17	Born Edward Gregory Anthony Bathon, New York, N.Y.
1956	B.A., German Literature, Hamilton College, Utica, N.Y.
1956-1959	Officer, U.S. Navy
1960	Joined JWT New York office as a media researcher and buyer
1961	Copy writer (Kodak, Institute of Life Insurance, New Holland Farm Hachinery), JWT New York
1962	Account representative (Standard Brands, Chesebrough-Pond's), JWT New York
1963	Account supervisor (Unilever, S.C. Johnson, Stuyvesant Cigarette), JWT Antwerp
1965	Director, JWT Antwerp
1966	Chairman and Managing Director, JWT India (Hindustan Thompson); Head of Bombay office and overall responsibility for Calcutta, Delhi, Madras, and Ceylon (Sri Lanka) offices
1970	Vice President and Account Supervisor (Eastman Chemical Products), JWT New York
1972	President, JWT Brazil
1973	Senior Vice President, JWT
1976	Advanced Management Program, Harvard School of Business
1977	Board of Directors of JWT Executive Vice President, JWT; President, JWT AM/PAC (Latin America, Asia/Pacific regions)
1980	President and Chief Operating Officer, JWT USA
1982	Resigned from JWT

After resigning from JWT, Bathon worked for the Interpublic Group of Companies and the Burkhardt & Christy advertising agency before forming Contact International, a provider of business translation services.