DACS

jwtbaxterloy Inventory of the J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967 Processed by: Margaret Miller and Rita Johnston; machine-readable finding aid created by: Rita Johnston The John W. Hartman Center for Sales, Advertising & Marketing History David M. Rubenstein Rare Book & Manuscript Library Duke University Durham, N.C., USA

Aleph Number: 003931178

Machine-readable finding aid derived from XML authoring program. Date of source: January 2008Processed by Margaret Miller and Rita Johnston, December 2008; Finding Aid encoded by Rita Johnston, David M. Rubenstein Rare Book & Manuscript Library, Duke University, January 2008 Description is in English Finding aid was prepared using DACS and our local Style Guide Inventory of the J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967 The John W. Hartman Center for Sales, Advertising & Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript Library Duke University Durham, North Carolina 27708-0185 USA

Descriptive Summary David M. Rubenstein Rare Book & Manuscript Library, Duke University J. Walter Thompson Company. J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967 Material in English 1.8 Linear Feet 1200 Items For current information on the location of these materials, please consult the Library's online catalog. Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.). The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan Aluminum Corporation; Eastman Kodak Company; Liggett & Myers Tobacco Company; National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps. Administrative Information Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Preferred Citation

[Identification of item], Loy Baxter Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Loy Baxter Papers were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 1996.

Processing Information

Processed by Margaret Miller and Rita Johnston, December 2008

Encoded by Rita Johnston, January 2008

Accession 96-146 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.

Biographical Note Chronology List 1915 April 9 Born Loy Joseph Baxter, Indianapolis, Ind. 1937 Recieved Bachelor's degree from Indiana University 1937-1940 Owned and published the college humor magazine Bored Walk; owned Board Walk Publishing Company 1939-1940 Copywriter and editor, Kingan and Company meat packers, Indianapolis, Ind., 1940-1945 Served in the Infantry Reserve in the United States Army. Discharged as Lieutenant Colonel. 1946 Copywriter and Assistant Advertising Manager, Mohawk Carpet Mills, Amsterdam, N.Y. 1947 July Joined J. Walter Thompson Company (JWT), Washington, D.C. office 1948 Son Jeff Baxter born 1950 Manager, JWT Washington, D.C. 1958 Writer, Public Relations Dept., JWT New York 1960 General Manager, JWT Mexico 1964 Management Supervisor and Director of Public Relations, JWT New York 1965 Elected Vice President of JWT; supervised Aluminum, Ltd., U.S. Playing Card Company, and Gorton's accounts 1971 Manager, JWT Los Angeles 1973 Manager, JWT Western Region 1974-1975 Member of the board of directors, Ad Club of Los Angeles 1977 August Retired from JWT 2003 March 15 Died in Los Angeles

After retiring from JWT, Baxter worked as chairman of advertising research firm Phase One in Los Angeles. Baxter was married to Cathryn Rose.

Collection Overview

The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan; Eastman Kodak; Liggett & Myers; the National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

The collection is organized into two series: Office Files and Account Files. The Office Files Series chiefly documents communication between Baxter and other JWT offices. Other files in this series document events; projects; or relationships with organizations, such as the JWT subsidiary Lexington International, which specialized in creating press releases and industrial publicity for clients. The Account Files Series documents Baxter's involvement with JWT public relations clients and client campaigns. Includes a set of essays commissioned for an Alcan Corporation advertising campaign written by public leaders U Thant, Edward J. Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the common theme of major challenges that affect humanity.

Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Baxter, Loy, 1915-2003. J. Walter Thompson Company. J. Walter Thompson Company--New York Office. Alcan Aluminum Corporation. Eastman Kodak Company. Liggett & Myers Tobacco Company. National Dairy Products Corporation. Kraft Foods Division. Continental Trailways, inc. United States. Marine Corps. Advertising--Customer relations. Advertising--History--20th century. Advertising--Management. Advertising--Public relations. Advertising agencies--Management. Advertising agencies--United States. Advertising campaigns. Advertising executives. Corporations--Public relations. Industrial publicity. Clippings. Newsletters. Phonograph records. Photographs. Press releases. Promotional materials. Proposals. Sound recordings. Speeches. John W. Hartman Center for Sales, Advertising, & Marketing History. Related Material

Materials related to this collection may be found in other Hartman Center collections within the J. Walter Thompson Company Archives, including the Account Files Collection; the Newsletter Collection; Biographical Information; Public Relations Department Records; and the W. Lee Preschel Papers

Contents of Collection Office Files Series, 1954-1977 (1 Box)

Consists of correspondence, clippings, corporation records, photographs, and promotional materials that document Baxter's work as management supervisor and director of public relations for JWT in New York. Many of the files document communication between Baxter and other JWT offices from 1966-1967; while others document events; projects; or relationships with organizations. Arranged alphabetically by file name, and therin in reverse chronological order.

1 Australia, 1967 Canada, 1967 Caracas trip, 1966-1967 Chicago, 1967 Detroit, 1967 International research, 1954-1970 JWT Communications Program Second Quarter Review, 1976 JWT Worldwide Research Directory, 1977 Lexington International, 1967 London, 1967 Mexico City, 1966-1967 New York Press Photographers Association, 1967 San Francisco, 1966 San Franc`isco, 1967 Shachte, Henry, 1964-1967 Supermarket Analysis and Industry Trends, 1977 Washington, 1967 World Journal Tribune project, 1967 Account Files, 1966-1976 (2 Boxes)

Consists of correspondence, clippings, newsletters, press releases, public relations campaign proposals, speeches and promotional materials that document Baxter's involvement with JWT public relations clients and client campaigns. Also includes a long-playing record created by Youth Concepts. Includes a set of essays commissioned for an Alcan Corporation advertising campaign written by public leaders U Thant, Edward J. Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the common theme of major challenges that affect humanity. Arranged alphabetically by client name, and therein in reverse chronological order.

2 Alcan Aluminum Corporation, 1967 Alcan Aluminum Limited, 1967 Alcan essays, 1967 American Gas Association, 1967 American Machine and Foundry (AMF), 1967 Association Hospital Service, 1967 Burroughs Corporation, 1966-1967 Carte Blanche, 1967 Champion, 1967 Dean Witter and Company, 1967 Eastman Chemical Products, Inc., 1967 Eastman Kodak, 1967 Electronics and Alloys, Inc., 1967 Gorton Corporation, 1966-1967 Johnson Motors, 1967 Kawasaki Motors Corporation, 1976 Apr. 14 Kodak Mexicana, 1967 Kraft Foods, 1967 Liggett and Myers, 1966-1967 New York Academy of Sciences, 1967 3 New York Public Library, 1967 National Dairy Products Corporation (Kraft), 1966-1967 National fisheries, 1967 Public Relations Committee of the Fair Campaign Practices Committee, 1966-1967 Reader's Digest, 1966-1967 Salas, E. Guillermo, 1967 Standard Brands, 1967 Standard Brands International, 1967 Trailways, 1966-1967 (2 folders) U.S. Brewers Association, 1967 U.S. Marine Corps, 1967 U.S. Playing Cards, 1967 Warner-Lambert Pharmaceutical Company, 1966-1967 Water and waste industries, 1967 Youth Concepts, 1967-1968