Inventory of the J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.).

The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan Aluminum Corporation; Eastman Kodak Company; Liggett & Myers Tobacco Company; National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: J. Walter Thompson Company.
Title: J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967
Language of Material: English
Extent: 1.8 Linear Feet, 1200 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan; Eastman Kodak; Liggett & Myers; the National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

The collection is organized into two series: Office Files and Account Files. The Office Files Series chiefly documents communication between Baxter and other JWT offices. Other files in this series document events; projects; or relationships with organizations, such as the JWT subsidiary Lexington International, which specialized in creating press releases and industrial publicity for clients. The Account Files Series documents Baxter's involvement with JWT public relations clients and client campaigns. Includes a set of essays commissioned for an Alcan Corporation advertising campaign written by public leaders U Thant, Edward J. Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the common theme of major challenges that affect humanity.

Administrative Information

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Access Restrictions

Collection is open for research.

However, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

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Office Files Series, 1954-1977

(1 Box)

Consists of correspondence, clippings, corporation records, photographs, and promotional materials that document Baxter's work as management supervisor and director of public relations for JWT in New York. Many of the files document communication between Baxter and other JWT offices from 1966-1967; while others document events; projects; or relationships with organizations. Arranged alphabetically by file name, and therin in reverse chronological order.

Australia, 1967

Box 1

Canada, 1967

Box 1

Caracas trip, 1966-1967

Box 1

Chicago, 1967

Box 1

Detroit, 1967

Box 1

International research, 1954-1970

Box 1

JWT Communications Program Second Quarter Review, 1976

Box 1

JWT Worldwide Research Directory, 1977

Box 1

Lexington International, 1967

Box 1

London, 1967

Box 1

Mexico City, 1966-1967

Box 1

New York Press Photographers Association, 1967

Box 1

San Francisco, 1966

Box 1

San Franc`isco, 1967

Box 1

Shachte, Henry, 1964-1967

Box 1

Supermarket Analysis and Industry Trends, 1977

Box 1

Washington, 1967

Box 1

World Journal Tribune project, 1967

Box 1

Account Files, 1966-1976

(2 Boxes)

Consists of correspondence, clippings, newsletters, press releases, public relations campaign proposals, speeches and promotional materials that document Baxter's involvement with JWT public relations clients and client campaigns. Also includes a long-playing record created by Youth Concepts. Includes a set of essays commissioned for an Alcan Corporation advertising campaign written by public leaders U Thant, Edward J. Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the common theme of major challenges that affect humanity. Arranged alphabetically by client name, and therein in reverse chronological order.

Alcan Aluminum Corporation, 1967

Box 2

Alcan Aluminum Limited, 1967

Box 2

Alcan essays, 1967

Box 2

American Gas Association, 1967

Box 2

American Machine and Foundry (AMF), 1967

Box 2

Association Hospital Service, 1967

Box 2

Burroughs Corporation, 1966-1967

Box 2

Carte Blanche, 1967

Box 2

Champion, 1967

Box 2

Dean Witter and Company, 1967

Box 2

Eastman Chemical Products, Inc., 1967

Box 2

Eastman Kodak, 1967

Box 2

Electronics and Alloys, Inc., 1967

Box 2

Gorton Corporation, 1966-1967

Box 2

Johnson Motors, 1967

Box 2

Kawasaki Motors Corporation, 1976 Apr. 14

Box 2

Kodak Mexicana, 1967

Box 2

Kraft Foods, 1967

Box 2

Liggett and Myers, 1966-1967

Box 2

New York Academy of Sciences, 1967

Box 2

New York Public Library, 1967

Box 3

National Dairy Products Corporation (Kraft), 1966-1967

Box 3

National fisheries, 1967

Box 3

Public Relations Committee of the Fair Campaign Practices Committee, 1966-1967

Box 3

Reader's Digest, 1966-1967

Box 3

Salas, E. Guillermo, 1967

Box 3

Standard Brands, 1967

Box 3

Standard Brands International, 1967

Box 3

Trailways, 1966-1967

(2 folders)

Box 3

U.S. Brewers Association, 1967

Box 3

U.S. Marine Corps, 1967

Box 3

U.S. Playing Cards, 1967

Box 3

Warner-Lambert Pharmaceutical Company, 1966-1967

Box 3

Water and waste industries, 1967

Box 3

Youth Concepts, 1967-1968

Box 3

Historical Note

Chronology List

Date	Event(s)
1915 April 9	Born Loy Joseph Baxter, Indianapolis, Ind.
1937	Recieved Bachelor's degree from Indiana University
1937-1940	Owned and published the college humor magazine Bored Walk; owned Board Walk Publishing Company
1939-1940	Copywriter and editor, Kingan and Company meat packers, Indianapolis, Ind.,
1940-1945	Served in the Infantry Reserve in the United States Army. Discharged as Lieutenant Colonel.
1946	Copywriter and Assistant Advertising Manager, Mohawk Carpet Mills, Amsterdam, N.Y.
1947 July	Joined J. Walter Thompson Company (JWT), Washington, D.C. office
1948	Son Jeff Baxter born
1950	Manager, JWT Washington, D.C.
1958	Writer, Public Relations Dept., JWT New York
1960	General Manager, JWT Mexico
1964	Management Supervisor and Director of Public Relations, JWT New York
1965	Elected Vice President of JWT; supervised Aluminum, Ltd., U.S. Playing Card Company, and Gorton's accounts
1971	Manager, JWT Los Angeles
1973	Manager, JWT Western Region
1974-1975	Member of the board of directors, Ad Club of Los Angeles
1977 August	Retired from JWT
2003 March 15	Died in Los Angeles

After retiring from JWT, Baxter worked as chairman of advertising research firm Phase One in Los Angeles. Baxter was married to Cathryn Rose.

Subject Headings

Related Material

Materials related to this collection may be found in other Hartman Center collections within the J. Walter Thompson Company Archives, including the Account Files Collection; the Newsletter Collection; Biographical Information; Public Relations Department Records; and the W. Lee Preschel Papers