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Guide to the J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.).

The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan Aluminum Corporation; Eastman Kodak Company; Liggett & Myers Tobacco Company; National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Loy Baxter papers 1954-1978, bulk 1966-1967
Language of Material
English
Extent
1.8 Linear Feet, 1200 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan; Eastman Kodak; Liggett & Myers; the National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

The collection is organized into two series: Office Files and Account Files. The Office Files Series chiefly documents communication between Baxter and other JWT offices. Other files in this series document events; projects; or relationships with organizations, such as the JWT subsidiary Lexington International, which specialized in creating press releases and industrial publicity for clients. The Account Files Series documents Baxter's involvement with JWT public relations clients and client campaigns. Includes a set of essays commissioned for an Alcan Corporation advertising campaign written by public leaders U Thant, Edward J. Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the common theme of major challenges that affect humanity.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Consists of correspondence, clippings, corporation records, photographs, and promotional materials that document Baxter's work as management supervisor and director of public relations for JWT in New York. Many of the files document communication between Baxter and other JWT offices from 1966-1967; while others document events; projects; or relationships with organizations. Arranged alphabetically by file name, and therin in reverse chronological order.

Australia, 1967
Box 1
Canada, 1967
Box 1
Caracas trip, 1966-1967
Box 1
Chicago, 1967
Box 1
Detroit, 1967
Box 1
International research, 1954-1970
Box 1
JWT Communications Program Second Quarter Review, 1976
Box 1
JWT Worldwide Research Directory, 1977
Box 1
Lexington International, 1967
Box 1
London, 1967
Box 1
Mexico City, 1966-1967
Box 1
New York Press Photographers Association, 1967
Box 1
San Francisco, 1966
Box 1
San Franc`isco, 1967
Box 1
Shachte, Henry, 1964-1967
Box 1
Supermarket Analysis and Industry Trends, 1977
Box 1
Washington, 1967
Box 1
World Journal Tribune project, 1967
Box 1

Consists of correspondence, clippings, newsletters, press releases, public relations campaign proposals, speeches and promotional materials that document Baxter's involvement with JWT public relations clients and client campaigns. Also includes a long-playing record created by Youth Concepts. Includes a set of essays commissioned for an Alcan Corporation advertising campaign written by public leaders U Thant, Edward J. Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the common theme of major challenges that affect humanity. Arranged alphabetically by client name, and therein in reverse chronological order.

Alcan Aluminum Corporation, 1967
Box 2
Alcan Aluminum Limited, 1967
Box 2
Alcan essays, 1967
Box 2
American Gas Association, 1967
Box 2
American Machine and Foundry (AMF), 1967
Box 2
Association Hospital Service, 1967
Box 2
Burroughs Corporation, 1966-1967
Box 2
Carte Blanche, 1967
Box 2
Champion, 1967
Box 2
Dean Witter and Company, 1967
Box 2
Eastman Chemical Products, Inc., 1967
Box 2
Eastman Kodak, 1967
Box 2
Electronics and Alloys, Inc., 1967
Box 2
Gorton Corporation, 1966-1967
Box 2
Johnson Motors, 1967
Box 2
Kawasaki Motors Corporation, 1976 Apr. 14
Box 2
Kodak Mexicana, 1967
Box 2
Kraft Foods, 1967
Box 2
Liggett and Myers, 1966-1967
Box 2
New York Academy of Sciences, 1967
Box 2
New York Public Library, 1967
Box 3
National Dairy Products Corporation (Kraft), 1966-1967
Box 3
National fisheries, 1967
Box 3
Public Relations Committee of the Fair Campaign Practices Committee, 1966-1967
Box 3
Reader's Digest, 1966-1967
Box 3
Salas, E. Guillermo, 1967
Box 3
Standard Brands, 1967
Box 3
Standard Brands International, 1967
Box 3
Trailways, 1966-1967
(2 folders)
Box 3
U.S. Brewers Association, 1967
Box 3
U.S. Marine Corps, 1967
Box 3
U.S. Playing Cards, 1967
Box 3
Warner-Lambert Pharmaceutical Company, 1966-1967
Box 3
Water and waste industries, 1967
Box 3
Youth Concepts, 1967-1968
Box 3

Historical Note

Chronology List

DateEvent(s)
1915 April 9Born Loy Joseph Baxter, Indianapolis, Ind.
1937Recieved Bachelor's degree from Indiana University
1937-1940Owned and published the college humor magazine Bored Walk; owned Board Walk Publishing Company
1939-1940Copywriter and editor, Kingan and Company meat packers, Indianapolis, Ind.,
1940-1945Served in the Infantry Reserve in the United States Army. Discharged as Lieutenant Colonel.
1946Copywriter and Assistant Advertising Manager, Mohawk Carpet Mills, Amsterdam, N.Y.
1947 JulyJoined J. Walter Thompson Company (JWT), Washington, D.C. office
1948Son Jeff Baxter born
1950Manager, JWT Washington, D.C.
1958Writer, Public Relations Dept., JWT New York
1960General Manager, JWT Mexico
1964Management Supervisor and Director of Public Relations, JWT New York
1965Elected Vice President of JWT; supervised Aluminum, Ltd., U.S. Playing Card Company, and Gorton's accounts
1971Manager, JWT Los Angeles
1973Manager, JWT Western Region
1974-1975Member of the board of directors, Ad Club of Los Angeles
1977 AugustRetired from JWT
2003 March 15Died in Los Angeles

After retiring from JWT, Baxter worked as chairman of advertising research firm Phase One in Los Angeles. Baxter was married to Cathryn Rose.

Subject Headings

Related Material

Related Material

Materials related to this collection may be found in other Hartman Center collections within the J. Walter Thompson Company Archives, including the Account Files Collection; the Newsletter Collection; Biographical Information; Public Relations Department Records; and the W. Lee Preschel Papers

Preferred Citation

[Identification of item], Loy Baxter Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

Provenance

The Loy Baxter Papers were received by the Rare Book, Manuscript, and Special Collections Library as a gift in 1996.

Processing Information

Processed by Margaret Miller and Rita Johnston, December 2008

Encoded by Rita Johnston, January 2008

Accession 96-146 is described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and our local Style Guide.

This finding aid is NCEAD compliant.