MenuPreliminary Inventory of the J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports, 1980-1999
Collection Overview
Collection created by the JWT Chicago Office Information Center as a reference and research tool for business use. The term non-proprietary is JWT's term for research prepared or collected by the company but not on behalf of specific clients. The collection includes market and consumer research reports arranged alphabetically by subject. A small number of items represent JWT research done, but most were created by market research firms (e.g., Yankelovich, Elmo Roper and Associates), cable TV stations (e.g., MTV Networks), or magazines (e.g., Seventeen, Good Housekeeping), and others. Topics include consumer demographic analyses for the United States, especially of food and beverage products and restaurant services. Marketing to women is a major subject; there is also information on marketing to men, baby boomers, teens, and children. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. (02-256)
Descriptive Summary
- Title
- J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports, 1980-1999
- Creator
- J. Walter Thompson Company. Chicago Office.
- Extent
- 6.8 Linear Feet, 250 Items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Location
- For current information on the location of these materials, please consult the Library's online catalog.
- Language
- English.
Administrative Information
A majority of collections are stored off site and must be requested at least 24 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »
Access Restrictions
Collection is open for research.
However, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Contents of the Collection
Browse List of Series
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Expand AllHistorical Note
The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.
Subject Headings
- J. Walter Thompson Company.
- J. Walter Thompson Company. Chicago Office.
- Advertising--United States.
- Advertising--Research.
- Marketing research--United States.
- Consumer behavior.
- Women consumers--United States.
- Women--United States--Attitudes.
- Male consumers--United States.
- Men--United States--Attitudes.
- Teenage consumers--United States.
- Consumers.
- Consumers--Attitudes.
- Motivation research (Marketing)
- Food--Marketing.
- Food industry and trade--United States.
- Child consumers.
- Advertising and children.
- Children--Attitudes.
- Baby boom generation--United States--Attitudes.
- Baby boom generation--United States.
- John W. Hartman Center for Sales, Advertising & Marketing History.
Preferred Citation
[Identification of item], J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
Provenance
The J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1999.
Processing Information
Processed by Lynn E. Eaton
Completed October 17, 2002
Encoded by Lynn E. Eaton; Joshua A. Kaiser
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.