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Guide to the J. Walter Thompson Company. Hugh P. Connell Papers, 1926-1986 and undated, bulk 1966-1986

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Hugh P. Connell was an executive with JWT during a twenty year career in which he held positions of General Counsel, Vice President and Director of JWT, and Executive Vice President and Director of JWT's parent company, the JWT Group Inc.

The Hugh P. Connell Papers cover the years 1926-1986, with the bulk of materials dating from 1966-1986, roughly the period during which Connell served in an executive capacity for the J. Walter Thompson Company (JWT) and the JWT Group Inc. The collection primarily consists of correspondence, memoranda, financial reports, organization charts, marketing plans, meeting agendas and presentations. Many of the materials pertain to the investments of the company, as well as employee stock ownership programs. Also includes correspondence and reports pertaining to JWT subsidiary companies, including Deltakos; Doremus & Co.; Euro Advertising; Hill & Knowlton Inc.; Lord, Geller, Federico & Einstein (LGFE); and Simmons Market Research Bureau (SMRB). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator
J. Walter Thompson Company.
Title
J. Walter Thompson Company. Hugh P. Connell papers, 1926-1986 and undated, bulk 1966-1986
Language of Material
English, Spanish
Extent
9.75 Linear Feet, 7300 Items
Location
For current information on the location of these materials, please consult the Library's online catalog.

Collection Overview

The Hugh P. Connell Papers cover the years 1926-1986, with the bulk of materials dating from 1966-1986, roughly the period during which Connell served in an executive capacity for the JWT Company and the JWT Group. The collection primarily consists of correspondence, memoranda, financial reports, organization charts, marketing plans, meeting agendas and presentations. Many of the materials pertain to the investments of the company, as well as employee stock ownership programs. Also includes significant amount of correspondence and reports pertaining to JWT subsidiary companies, including Deltakos; Doremus & Co.; Euro Advertising; Hill & Knowlton; Lord, Geller, Federico & Einstein (LGFE); and Simmons Market Research Bureau (SMRB); and Survival Anglia. the bulk of materials is in English; some correspondence and memoranda are in Spanish.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Materials pertaining to individuals' employment are closed to non-JWT researchers for 40 years from the date of termination of the employee, or for 25 years from the date of the death of the employee, if termination date cannot be determined.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes primarily correspondence and memoranda related to financial, organizational and planning aspects of JWT. A significant portion of the files pertain to the company's stock investments, and to employees' stock ownership programs. Includes reports by Morgan Stanley, the brokerage firm which handled many of JWT's investments. Also includes marketing plans, documentation of employees' trip expenses, descriptions of company policies, and reports on the functioning of the company. Original folder titles were maintained and items were arranged alphabetically. Materials containing sensitive employment information have been removed to Restricted Materials.

Agency Performance Evaluations, Guidelines and Format, 1981
Box 1
Board room doodles, 1982

[Includes doodles made by Connell during board meetings.]

Box 1
Clients, 1975-1981
Box 1
Communications (internal and external), 1977-1978
Box 1
Compensation project, 1980
Box 1
Corporate administration, 1972
Box 1
Corporate objectives, 1976-1977, 1980-1981
(2 folders)
Box 1
Desk book, 1980-1981
(2 folders)
Box 1
Directors biographies, 1976-1980
Box 1
Equity project, 1973-1978
Box 1
Executive Committee handbook, 1983-1984
Box 1
Executive and operating structure, 1977

[Some items removed to Oversize Materials.]

Box 1
Federal Trade Commission, 1977-1981
Box 1
General management files, 1980-1981
Box 2
Goals and objectives, 1978-1981
Box 2
Illegal payments, 1976-1978
Box 2
Insider information, 1974-1978
Box 2
Internal Revenue Service, 1976
Box 2
International offices, miscellaneous files, 1981
Box 2
Don Johnston memos, 1976-1981
Box 2
Legal and Financial Responsibilities of Directors, 1972
Box 2
Listing applications, 1969, 1971
Box 2
Local Equity notes, 1981
Box 2
Media, 1977-1982
Box 2
Memoranda, foreign interoffice, 1972-1979
Box 2
Benefits of a Director of a Financial Nature in Addition to Salary, undated
Box 2
Chief Financial Officer search, 1980
Box 2
Employee benefits portfolio, 1977
Box 2
Executive compensation, 1975, 1979
Box 2
Executive evaluation of Hugh Connell by Don Johnston, 1983
Box 2
Financial arrangement with staff members, 1968
Box 2
Financial incentives, 1952
Box 2
Fringe benefits, 1974-1981
Box 2
International transfer policy, 1984
Box 2
Management personnel changes, 1971-1980
Box 3
Manager's Handbook of JWT Policies and Procedures, 1978
Box 3
Outside Directors search, old file, 1975-1981
(2 folders)
Box 3
Officers, general correspondence, 1974-1976
Box 3
Offshore captive companies, 1982-1983
Box 3
Offshore insurance, 1982-1983
Box 3
Corporate Financial Administration Three-Year Plan, 1979-1981
Box 3
Management Incentive Plan, 1981
Box 3
Marketing Plan for 1981-1983, 1980
Box 3
Marketing Plan for 1982-1985, 1982
Box 3
Planning, 1981
Box 3
Retention and Growth Plans for Multinational Accounts, 1984
Box 3
Three-Year Plans, 1981-1983
Box 3
1984 Plan, 1983
Box 3
1985 Plan, 1984
Box 3
Prospectus, 1969
Box 4
General files, 1976-1980
Box 4
Presentation, What Do Our Employees Think of 420 Lexington Avenue?, 1977
Box 4
Cushman & Wakefield Studies, 1975-1979
Box 4
Office space market review, 1977
Box 4
Real estate project, 1976
Box 4
Real estate project presentation, 1976
Box 4
Questionnaire, 1976-1981
Box 4
Related Certificate of Incorporation of JWT, 1969
Box 4
Annual management assessments: Frankfurt, general outlook, 1976
Box 4
Communication Company performance review, 1976-1980
Box 4
Monitoring report, 1981
Box 4
Report on Organization Charting Project as a Prelude to Organization Structure Analysis, 1975
Box 4
Research as a Profit Center, 1981
Box 4
Research Committee, 1978-1981
Box 4
Review of DRIA Program as of December 31, 1982
Box 4
Summary of Financial Operating Reviews, 1981
Box 4
Things That We Have Learned About Employee Attitude Surveys, 1981
Box 4
What Is the Proper Philosophy for the Use of Research and the Agency's Role in Providing It?, 1981
Box 4
Restructure, 1978
Box 4
Restructure, Ungroup, 1974
Box 4
Retirement resolutions, 1966 and undated
Box 4
Retirement trust, 1972-1981
(1 of 2 folders)
Box 4
Retirement trust, 1972-1981 (continued)
( 2 of 2 folders)
Box 5
Blue Sky, Legal Department, 1969

[Some items removed to Oversize Materials.]

Box 5
Common stock, Class B Series 72 conversion, 1973
Box 5
Company stock, Legal Department, 1967-1974
Box 5
Employees stock Form 3, 1969-1971
Box 5
Employees stock, miscellaneous files, 1965-1973
(2 folders)
Box 5
Going Public and Eurodollar Financing, 1969
Box 5
Holding company, 1974-1979
Box 5
Merrill Lynch, investment performance analysis, 1985
Box 5
Stock Incentive Plan, 1969-1973
(2 folders)
Box 6
Europe and Asia, 1969-1972

[Some items removed to Oversize Materials.]

Box 6
Name and amount offered, 1969
Box 6
Stock option agreements to 1962
Box 6
Stock options lists, 1972-1973

[Some items removed to Oversize Materials.]

Box 6
Cash flow analysis, 1979-1980
(2 folders)
Box 6
Memoranda, 1978-1981
Box 6
General, 1979
Box 6
Proposed JWT-Doremus merger, 1978
Box 6
Stock split analysis, 1979
Box 6
Norman Strouse Seminar speech, 1978
Box 6
Trip file, 1974
Box 7
U.S. Government correspondence, 1972-1973
Box 7
U.S. Treasury Department, Supplemental Memorandum of Taxpayer, 1926
Box 7
UniWorld Group, 1974-1976

[Includes files on minority advertising.]

Box 7
Vouchers, 1971-1974

[Some items removed to Restricted Materials]

(3 folders)
Box 7

Contains correspondence, memoranda, agendas, minutes, reports, presentation scripts, and other documents relating to meetings of JWT committees, groups, managers and staff. Also includes files related to celebratory dinners. Items were arranged first alphabetically by meeting title and then by date.

Annual Meeting agenda, 1973
Box 7
Annual Stockholders Meetings, 1975-1981
(7 folders)
Box 7
Audit Committee meetings, 1972-1974
(4 folders)
Box 7
Board of Directors meetings, 1975
(1-2 of 12 folders)
Box 7
Board of Directors meetings, 1975 (continued)
(3-12 of 12 folders)
Box 8
Compensation Committee, 1974
(1-3 of 4 folders)
Box 8
Compensation Committee, 1974 (continued)
(4 of 4 folders)
Box 9
Executive Committee meeting, capital investment proposals, 1981
Box 9
Hicks dinner, 1975, Dec. 15
Box 9
International Management Group Meeting attachments, 1974 Aug.
Box 9
Investment Committee meeting, 1971

[Includes Audit Committee Report.]

Box 9
Regional Directors Meetings, 1976-1977
Box 9
Retired Directors dinners, 1976-1981
(6 folders)
Box 9
Retirement Trust meeting, 1980-1981
Box 9
Staff meetings, 1975-1976
Box 9

Contains contracts, monthly statements, correspondence notes, charts, minutes, and other documents pertaining to JWT's domestic and European subsidiaries. Also includes files relating to subsidiary acquisition prospects. Subsidiaries represented include the public relations firm Hill & Knowlton (the world's largest public relations firm at the time JWT acquired it in 1980); the British production company Survival Anglia (which specialized in wildlife and environmental themes; the health care advertising house Deltakos; the Wall Street advertising house Doremus & Co.; the New York-based advertising agency Lord, Geller, Federico & Einstein (LGFE); the network of Euro Advertising (the New York anchor of which was run by LGFE); and the consumer behavior research firm Simmons Market Research Bureau (SMRB). Original folder titles were maintained and items were arranged alphabetically.

General, 1978-1981
(1-3 of 4 folders)
Box 9
General, 1978-1981 (continued)
(4 of 4 folders)
Box 10
Acquisitions Committee, 1975-1978
Box 10
Executive Committee memorandum, 1974
Box 10
Profit Center Committee, 1974-1975
Box 10
West Germany Markenplan, 1981
Box 10
America Latina, Agency acquisition plan, 1981-1983
Box 10
Atrium, targeted video from JWT-USA, organization and Marketing Plan, 1981
Box 10
Deltakos, 1978-1979
Box 10
Doremus & Co., 1976-1978
(2 folders)
Box 10
Entertainment Group, 1978

[Includes materials related to Lansdowne.]

Box 10
General files, 1981-85
(1 of 4 folders)
Box 10
General files, 1981 (continued)
(2-4 of 4 folders)
Box 11
Athens, 1980
Box 11
Board meetings, 1980, 1982
(2 folders)
Box 11
Cash requirements, 1981
Box 11
Enterprise Advertising Associates Ltd., 1980

[Includes Annual Management Assessment and 1981 Objectives.]

Box 11
Euro-Lansdowne merger, 1981
Box 11
Financial review, 1981
Box 11
Formal reporting requirements, 1983
Box 11
General agreement, 1979
Box 11
Investment planning report, 1981-1985
Box 11
Launch meeting, 1980
Box 11
Markenplan: Philosophy of an Advertising Agency, 1981
Box 11
Marketing plan, 1981
Box 11
Memoranda, 1979-1982
Box 11
Objectives and entry plan, 1981
Box 11
Operating review, 1983
Box 11
Euro Advertising Paris statement, 1981
Box 11
Report on Euro Advertising Paris, 1981
Box 11
Proposal, 1981
Box 12
Spain opportunities, 1981
Box 12
General, 1980-1982
(6 folders)
Box 12
Employee Manual, 1981
Box 12
Financial Review presentation, 1984
Box 12
Materials, 1980
Box 13
Negotiations, 1980
(2 folders)
Box 13
Materials for lawyers, 1979-1980
Box 13
Presentation charts, circa 1979
Box 13
Worldwide Activities Summary Report, 1983
Box 13
General files, 1980-1981
Box 13
Corporate Summary Book, 1982-1984
(1-3 of 4 folders)
Box 13
Corporate Summary Book, 1982-1984 (continued)
(4 of 4 folders)
Box 14
Financial-Operational Planning Review, 1983
Box 14
Financial presentations, 1981-1982
Box 14
Target Group administration, 1984
Box 14
Financial review, 1984-1985
Box 14
Group monitoring, 1980
Box 14
October reviews, 1983
Box 14
Operating reviews, 1981-1982
(2 folders)
Box 14
Policies and procedures, 1985-1986
Box 14
Potential stock offerings, 1983
Box 14
Presentation, 1984 Mar. 1
Box 14
Results of a survey of individual investors, of JWT Group Inc., 1984
Box 14
Reviews, 1984-1985
Box 14
Stock Incentive Plans, 1983
Box 15
JWT Western Division, 1977
Box 15
Challenges and responses for 1976-1980, 1976
Box 15
Management meeting, 1978 Feb. 16
(2 folders)
Box 15
Public Relations Directory, 1979
Box 15
Research Directory, 1978
Box 15
General files, 1979-1982
Box 15
Financial statements, 1983
Box 15
Recapitulation of business trends, 1983-1984
Box 15
Private versus Public, 1974-1981
(2 folders)
Box 15
Project Mercury, 1978
Box 15
General files, 1978-1982
(1-3 of 8 folders)
Box 15
General files, 1978-1982 (continued)
(4-8 of 8 folders)
Box 16
Board meetings, 1978-1980
Box 16
Profit Sharing Plan, 1979
Box 16
Survival Anglia, Ltd., 1980-1985

[Some items removed to Oversize Materials.]

(2 folders)
Box 16
Thompson Recruitment Agency, 1984
Box 16

[Includes employee travel documents containing personal information.]

Restrictions on Access: Materials pertaining to individuals' employment are closed to non-JWT researchers for 40 years from the date of termination of the employee, or for 25 years from the date of the death of the employee, if termination date cannot be determined.

Travel schedules, 1973-1976
Box 17
Vouchers, 1975-1976
Box 17

Contains large-format materials, primarily charts, removed from previous series. Also includes a series of mounted pencil sketches depicting the 1965 Manager's Meeting in Milan. Items were arranged alphabetically by folder title.

Corporate Administration Registrations Statement, 1933
Box 18
Blue Sky, Legal Department, 1969
Box 18
Stock Incentive Plan, Europe and Asia, 1969-1972
Box 18
Survival Anglia, 1984-1985
(2 folders)
Box 18
Executive and Operating Structure, 1977

[Includes charts from Aug. 16, 1977 Board Meeting.]

Box 19
Holding Company, 1974-1979
Box 19
Stock option lists, 1972
Box 19
Manager's meeting sketches, 1965
(2 folders)
Box 19
Survival Anglia, 1984-1985
Box 19

Historical Note

Chronology List

DateEvent(s)
1931Born Hugh P. Connell, Bethlehem, Penn.
1953A.B., Moravian College, Bethlehem, Penn.
1956J.D., University of Pennsylvania
1956Received Bar Certification in Pennsylvania
1959Student, Academy of International Law, the Hague, Netherlands
1956-1958Intelligence Analyst, Army Counter Intelligence Corps, Berlin
1960LL.M., University of London
1960-1962Lecturer in International Law, University of London
1962-1965Legal practice, Coudert Brothers firm, New York, N.Y.
1966General Counsel, JWT, New York, N.Y.
1967Vice President, JWT
1972Secretary, JWT
1973Senior Vice President, JWT
1974Executive Vice President and Director, JWT
1980-1986Executive Vice President and Director, JWT Group Inc.
1980-1991Founder and owner of Crosswoods Vineyards Inc., Stonington, Conn.
1991-2001President, CEO and Trustee, Sea Research Foundation, Mystic Aquarium, Mystic, Conn.
2008 Mar. 16Died, Mystic, Conn.

In addition to his work for JWT, Connell served as a Trustee and member of the Executive Committee of the National Society for the Prevention of Blindness, and as Trustee of Moravian College, the Rippowam-Cisqua School of Bedford, New York and of the Jackson Laboratory in Bar Harbor, Maine. He belonged to the American Society of Corporate Secretaries, the American Bar Association, the American Society of International Law, the Pilgrims of the United States, New York City's Union Club, and Stonington, Connecticut's Wadawanuck Club. He was also active as an airplane pilot, squash player, and watercolor painter, and raised Old English game birds.

Subject Headings

Related Material

Preferred Citation

[Identification of item], J. Walter Thompson Company. Hugh P. Connell Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Hugh P. Connell Papers were received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1987.

Processing Information

Processed by Jessica Wood, April 2010

Encoded by Jessica Wood, April 2010

Accessions 810630B, 810701, 810708A, 820712, 850313, 860207, 860214 were merged into one collection, described in this finding aid.

Descriptive sources and standards used to create this inventory: DACS, EAD, NCEAD guidelines, and local Style Guide.

This finding aid is NCEAD compliant.