Inventory of the J. Walter Thompson Company. Hugh P. Connell Papers, 1926-1986 and undated, bulk 1966-1986

Abstract

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Hugh P. Connell was an executive with JWT during a twenty year career in which he held positions of General Counsel, Vice President and Director of JWT, and Executive Vice President and Director of JWT's parent company, the JWT Group Inc.

The Hugh P. Connell Papers cover the years 1926-1986, with the bulk of materials dating from 1966-1986, roughly the period during which Connell served in an executive capacity for the J. Walter Thompson Company (JWT) and the JWT Group Inc. The collection primarily consists of correspondence, memoranda, financial reports, organization charts, marketing plans, meeting agendas and presentations. Many of the materials pertain to the investments of the company, as well as employee stock ownership programs. Also includes correspondence and reports pertaining to JWT subsidiary companies, including Deltakos; Doremus & Co.; Euro Advertising; Hill & Knowlton Inc.; Lord, Geller, Federico & Einstein (LGFE); and Simmons Market Research Bureau (SMRB). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Descriptive Summary

Repository: David M. Rubenstein Rare Book & Manuscript Library, Duke University
Creator: J. Walter Thompson Company.
Title: J. Walter Thompson Company. Hugh P. Connell Papers, 1926-1986 and undated, bulk 1966-1986
Language of Material: English, Spanish
Extent: 9.75 Linear Feet, 7300 Items
Location: For current information on the location of these materials, please consult the Library's online catalog.

Series Quick Links

General Office Files, 1926-1984 and undated
Meetings, 1971-1981
Subsidiaries, 1974-1986
Restricted Files, 1973-1976
Oversize Materials, 1933-1985 and undated

Collection Overview

The Hugh P. Connell Papers cover the years 1926-1986, with the bulk of materials dating from 1966-1986, roughly the period during which Connell served in an executive capacity for the JWT Company and the JWT Group. The collection primarily consists of correspondence, memoranda, financial reports, organization charts, marketing plans, meeting agendas and presentations. Many of the materials pertain to the investments of the company, as well as employee stock ownership programs. Also includes significant amount of correspondence and reports pertaining to JWT subsidiary companies, including Deltakos; Doremus & Co.; Euro Advertising; Hill & Knowlton; Lord, Geller, Federico & Einstein (LGFE); and Simmons Market Research Bureau (SMRB); and Survival Anglia. the bulk of materials is in English; some correspondence and memoranda are in Spanish.

Administrative Information

Collections are on the move for the renovation of the David M. Rubenstein Rare Book & Manuscript Library. Contact Rubenstein Library staff before visiting. Read More »

Access Restrictions

Collection is restricted.

Materials pertaining to individuals' employment are closed to non-JWT researchers for 40 years from the date of termination of the employee, or for 25 years from the date of the death of the employee, if termination date cannot be determined.

In addition, collection may contain materials to which the Acknowledgment of Legal Responsibilities and Privacy Rights form applies. Patrons must sign this form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Browse List of Series

Collapse All expand

Expand All

General Office Files, 1926-1984 and undated

(7 boxes)

Includes primarily correspondence and memoranda related to financial, organizational and planning aspects of JWT. A significant portion of the files pertain to the company's stock investments, and to employees' stock ownership programs. Includes reports by Morgan Stanley, the brokerage firm which handled many of JWT's investments. Also includes marketing plans, documentation of employees' trip expenses, descriptions of company policies, and reports on the functioning of the company. Original folder titles were maintained and items were arranged alphabetically. Materials containing sensitive employment information have been removed to Restricted Materials.

Agency Performance Evaluations, Guidelines and Format, 1981

Box 1

Board room doodles, 1982

[Includes doodles made by Connell during board meetings.]

Box 1

Clients, 1975-1981

Box 1

Communications (internal and external), 1977-1978

Box 1

Compensation project, 1980

Box 1

Corporate administration, 1972

Box 1

Corporate objectives, 1976-1977, 1980-1981

(2 folders)

Box 1

Desk book, 1980-1981

(2 folders)

Box 1

Directors biographies, 1976-1980

Box 1

Equity project, 1973-1978

Box 1

Executive Committee handbook, 1983-1984

Box 1

Executive and operating structure, 1977

[Some items removed to Oversize Materials.]

Box 1

Federal Trade Commission, 1977-1981

Box 1

General management files, 1980-1981

Box 2

Goals and objectives, 1978-1981

Box 2

Illegal payments, 1976-1978

Box 2

Insider information, 1974-1978

Box 2

Internal Revenue Service, 1976

Box 2

International offices, miscellaneous files, 1981

Box 2

Don Johnston memos, 1976-1981

Box 2

Legal and Financial Responsibilities of Directors, 1972

Box 2

Listing applications, 1969, 1971

Box 2

Local Equity notes, 1981

Box 2

Media, 1977-1982

Box 2

Memoranda, foreign interoffice, 1972-1979

Box 2

Personnel files

Benefits of a Director of a Financial Nature in Addition to Salary, undated

Box 2

Chief Financial Officer search, 1980

Box 2

Employee benefits portfolio, 1977

Box 2

Executive compensation, 1975, 1979

Box 2

Executive evaluation of Hugh Connell by Don Johnston, 1983

Box 2

Financial arrangement with staff members, 1968

Box 2

Financial incentives, 1952

Box 2

Fringe benefits, 1974-1981

Box 2

International transfer policy, 1984

Box 2

Management personnel changes, 1971-1980

Box 3

Manager's Handbook of JWT Policies and Procedures, 1978

Box 3

Outside Directors search, old file, 1975-1981

(2 folders)

Box 3

Officers, general correspondence, 1974-1976

Box 3

Offshore captive companies, 1982-1983

Box 3

Offshore insurance, 1982-1983

Box 3

Plans

Corporate Financial Administration Three-Year Plan, 1979-1981

Box 3

Management Incentive Plan, 1981

Box 3

Marketing Plan for 1981-1983, 1980

Box 3

Marketing Plan for 1982-1985, 1982

Box 3

Planning, 1981

Box 3

Retention and Growth Plans for Multinational Accounts, 1984

Box 3

Three-Year Plans, 1981-1983

Box 3

1984 Plan, 1983

Box 3

1985 Plan, 1984

Box 3

Prospectus, 1969

Box 4

Real estate

Real Estate Committee

General files, 1976-1980

Box 4

Presentation, What Do Our Employees Think of 420 Lexington Avenue?, 1977

Box 4

Cushman & Wakefield Studies, 1975-1979

Box 4

Office space market review, 1977

Box 4

Real estate project, 1976

Box 4

Real estate project presentation, 1976

Box 4

Questionnaire, 1976-1981

Box 4

Related Certificate of Incorporation of JWT, 1969

Box 4

Reports

Annual management assessments: Frankfurt, general outlook, 1976

Box 4

Communication Company performance review, 1976-1980

Box 4

Monitoring report, 1981

Box 4

Report on Organization Charting Project as a Prelude to Organization Structure Analysis, 1975

Box 4

Research as a Profit Center, 1981

Box 4

Research Committee, 1978-1981

Box 4

Review of DRIA Program as of December 31, 1982

Box 4

Summary of Financial Operating Reviews, 1981

Box 4

Things That We Have Learned About Employee Attitude Surveys, 1981

Box 4

What Is the Proper Philosophy for the Use of Research and the Agency's Role in Providing It?, 1981

Box 4

Restructure, 1978

Box 4

Restructure, Ungroup, 1974

Box 4

Retirement resolutions, 1966 and undated

Box 4

Retirement trust, 1972-1981

(1 of 2 folders)

Box 4

Retirement trust, 1972-1981 (continued)

( 2 of 2 folders)

Box 5

Stocks

Blue Sky, Legal Department, 1969

[Some items removed to Oversize Materials.]

Box 5

Common stock, Class B Series 72 conversion, 1973

Box 5

Company stock, Legal Department, 1967-1974

Box 5

Employees stock Form 3, 1969-1971

Box 5

Employees stock, miscellaneous files, 1965-1973

(2 folders)

Box 5

Going Public and Eurodollar Financing, 1969

Box 5

Holding company, 1974-1979

Box 5

Merrill Lynch, investment performance analysis, 1985

Box 5

Stock Incentive Plan, 1969-1973

(2 folders)

Box 6

Stock Incentive Plan

Europe and Asia, 1969-1972

[Some items removed to Oversize Materials.]

Box 6

Name and amount offered, 1969

Box 6

Stock option agreements to 1962

Box 6

Stock options lists, 1972-1973

[Some items removed to Oversize Materials.]

Box 6

Morgan Stanley

Cash flow analysis, 1979-1980

(2 folders)

Box 6

Memoranda, 1978-1981

Box 6

Project Communication

General, 1979

Box 6

Proposed JWT-Doremus merger, 1978

Box 6

Stock split analysis, 1979

Box 6

Norman Strouse Seminar speech, 1978

Box 6

Trip file, 1974

Box 7

U.S. Government correspondence, 1972-1973

Box 7

U.S. Treasury Department, Supplemental Memorandum of Taxpayer, 1926

Box 7

UniWorld Group, 1974-1976

[Includes files on minority advertising.]

Box 7

Vouchers, 1971-1974

[Some items removed to Restricted Materials]

(3 folders)

Box 7

Meetings, 1971-1981

(3 boxes)

Contains correspondence, memoranda, agendas, minutes, reports, presentation scripts, and other documents relating to meetings of JWT committees, groups, managers and staff. Also includes files related to celebratory dinners. Items were arranged first alphabetically by meeting title and then by date.

Annual Meeting agenda, 1973

Box 7 (continued)

Annual Stockholders Meetings, 1975-1981

(7 folders)

Box 7 (continued)

Audit Committee meetings, 1972-1974

(4 folders)

Box 7 (continued)

Board of Directors meetings, 1975

(1-2 of 12 folders)

Box 7 (continued)

Board of Directors meetings, 1975 (continued)

(3-12 of 12 folders)

Box 8

Compensation Committee, 1974

(1-3 of 4 folders)

Box 8

Compensation Committee, 1974 (continued)

(4 of 4 folders)

Box 9

Executive Committee meeting, capital investment proposals, 1981

Box 9

Hicks dinner, 1975, Dec. 15

Box 9

International Management Group Meeting attachments, 1974 Aug.

Box 9

Investment Committee meeting, 1971

[Includes Audit Committee Report.]

Box 9

Regional Directors Meetings, 1976-1977

Box 9

Retired Directors dinners, 1976-1981

(6 folders)

Box 9

Retirement Trust meeting, 1980-1981

Box 9

Staff meetings, 1975-1976

Box 9

Subsidiaries, 1974-1986

(8 boxes)

Contains contracts, monthly statements, correspondence notes, charts, minutes, and other documents pertaining to JWT's domestic and European subsidiaries. Also includes files relating to subsidiary acquisition prospects. Subsidiaries represented include the public relations firm Hill & Knowlton (the world's largest public relations firm at the time JWT acquired it in 1980); the British production company Survival Anglia (which specialized in wildlife and environmental themes; the health care advertising house Deltakos; the Wall Street advertising house Doremus & Co.; the New York-based advertising agency Lord, Geller, Federico & Einstein (LGFE); the network of Euro Advertising (the New York anchor of which was run by LGFE); and the consumer behavior research firm Simmons Market Research Bureau (SMRB). Original folder titles were maintained and items were arranged alphabetically.

Acquisitions

General, 1978-1981

(1-3 of 4 folders)

Box 9 (continued)

General, 1978-1981 (continued)

(4 of 4 folders)

Box 10

Acquisitions Committee, 1975-1978

Box 10

Executive Committee memorandum, 1974

Box 10

Profit Center Committee, 1974-1975

Box 10

West Germany Markenplan, 1981

Box 10

America Latina, Agency acquisition plan, 1981-1983

Box 10

Atrium, targeted video from JWT-USA, organization and Marketing Plan, 1981

Box 10

Deltakos, 1978-1979

Box 10

Doremus & Co., 1976-1978

(2 folders)

Box 10

Entertainment Group, 1978

[Includes materials related to Lansdowne.]

Box 10

Euro Advertising

General files, 1981-85

(1 of 4 folders)

Box 10

General files, 1981 (continued)

(2-4 of 4 folders)

Box 11

Athens, 1980

Box 11

Board meetings, 1980, 1982

(2 folders)

Box 11

Cash requirements, 1981

Box 11

Enterprise Advertising Associates Ltd., 1980

[Includes Annual Management Assessment and 1981 Objectives.]

Box 11

Euro-Lansdowne merger, 1981

Box 11

Financial review, 1981

Box 11

Formal reporting requirements, 1983

Box 11

General agreement, 1979

Box 11

Investment planning report, 1981-1985

Box 11

Launch meeting, 1980

Box 11

Markenplan: Philosophy of an Advertising Agency, 1981

Box 11

Marketing plan, 1981

Box 11

Memoranda, 1979-1982

Box 11

Objectives and entry plan, 1981

Box 11

Operating review, 1983

Box 11

Paris

Euro Advertising Paris statement, 1981

Box 11

Report on Euro Advertising Paris, 1981

Box 11

Proposal, 1981

Box 12

Spain opportunities, 1981

Box 12

Hill & Knowlton

General, 1980-1982

(6 folders)

Box 12

Employee Manual, 1981

Box 12

Financial Review presentation, 1984

Box 12

Materials, 1980

Box 13

Negotiations, 1980

(2 folders)

Box 13

Project Trojan

Materials for lawyers, 1979-1980

Box 13

Presentation charts, circa 1979

Box 13

Worldwide Activities Summary Report, 1983

Box 13

JWT Group Inc.

General files, 1980-1981

Box 13

Corporate Summary Book, 1982-1984

(1-3 of 4 folders)

Box 13

Corporate Summary Book, 1982-1984 (continued)

(4 of 4 folders)

Box 14

Financial-Operational Planning Review, 1983

Box 14

Financial presentations, 1981-1982

Box 14

Target Group administration, 1984

Box 14

Financial review, 1984-1985

Box 14

Group monitoring, 1980

Box 14

October reviews, 1983

Box 14

Operating reviews, 1981-1982

(2 folders)

Box 14

Policies and procedures, 1985-1986

Box 14

Potential stock offerings, 1983

Box 14

Presentation, 1984 Mar. 1

Box 14

Results of a survey of individual investors, of JWT Group Inc., 1984

Box 14

Reviews, 1984-1985

Box 14

Stock Incentive Plans, 1983

Box 15

JWT Western Division, 1977

Box 15

JWT Worldwide

Challenges and responses for 1976-1980, 1976

Box 15

Management meeting, 1978 Feb. 16

(2 folders)

Box 15

Public Relations Directory, 1979

Box 15

Research Directory, 1978

Box 15

Lord, Geller, Federico & Einstein (LGFE)

General files, 1979-1982

Box 15

Financial statements, 1983

Box 15

Recapitulation of business trends, 1983-1984

Box 15

Private versus Public, 1974-1981

(2 folders)

Box 15

Project Mercury, 1978

Box 15

Simmons Market Research Bureau (SMRB)

General files, 1978-1982

(1-3 of 8 folders)

Box 15

General files, 1978-1982 (continued)

(4-8 of 8 folders)

Box 16

Board meetings, 1978-1980

Box 16

Profit Sharing Plan, 1979

Box 16

Survival Anglia, Ltd., 1980-1985

[Some items removed to Oversize Materials.]

(2 folders)

Box 16

Thompson Recruitment Agency, 1984

Box 16

Restricted Files, 1973-1976

(1 box)

[Includes employee travel documents containing personal information.]

Restrictions on Access: Materials pertaining to individuals' employment are closed to non-JWT researchers for 40 years from the date of termination of the employee, or for 25 years from the date of the death of the employee, if termination date cannot be determined.

General Office Files

Travel schedules, 1973-1976

Box 17

Vouchers, 1975-1976

Box 17

Oversize Materials, 1933-1985 and undated

(2 boxes)

Contains large-format materials, primarily charts, removed from previous series. Also includes a series of mounted pencil sketches depicting the 1965 Manager's Meeting in Milan. Items were arranged alphabetically by folder title.

General office files

Corporate Administration Registrations Statement, 1933

Box 18

Stocks

Blue Sky, Legal Department, 1969

Box 18

Stock Incentive Plan, Europe and Asia, 1969-1972

Box 18

Subsidiaries

Survival Anglia, 1984-1985

(2 folders)

Box 18

General office files

Executive and Operating Structure, 1977

[Includes charts from Aug. 16, 1977 Board Meeting.]

Box 19

Stocks

Holding Company, 1974-1979

Box 19

Stock option lists, 1972

Box 19

Meetings

Manager's meeting sketches, 1965

(2 folders)

Box 19

Subsidiaries

Survival Anglia, 1984-1985

Box 19

Historical Note

Chronology List

Date	Event(s)
1931	Born Hugh P. Connell, Bethlehem, Penn.
1953	A.B., Moravian College, Bethlehem, Penn.
1956	J.D., University of Pennsylvania
1956	Received Bar Certification in Pennsylvania
1959	Student, Academy of International Law, the Hague, Netherlands
1956-1958	Intelligence Analyst, Army Counter Intelligence Corps, Berlin
1960	LL.M., University of London
1960-1962	Lecturer in International Law, University of London
1962-1965	Legal practice, Coudert Brothers firm, New York, N.Y.
1966	General Counsel, JWT, New York, N.Y.
1967	Vice President, JWT
1972	Secretary, JWT
1973	Senior Vice President, JWT
1974	Executive Vice President and Director, JWT
1980-1986	Executive Vice President and Director, JWT Group Inc.
1980-1991	Founder and owner of Crosswoods Vineyards Inc., Stonington, Conn.
1991-2001	President, CEO and Trustee, Sea Research Foundation, Mystic Aquarium, Mystic, Conn.
2008 Mar. 16	Died, Mystic, Conn.

In addition to his work for JWT, Connell served as a Trustee and member of the Executive Committee of the National Society for the Prevention of Blindness, and as Trustee of Moravian College, the Rippowam-Cisqua School of Bedford, New York and of the Jackson Laboratory in Bar Harbor, Maine. He belonged to the American Society of Corporate Secretaries, the American Bar Association, the American Society of International Law, the Pilgrims of the United States, New York City's Union Club, and Stonington, Connecticut's Wadawanuck Club. He was also active as an airplane pilot, squash player, and watercolor painter, and raised Old English game birds.