This finding aid is NCEAD compliant.
Aleph Number:
Collection is open for research. However, some of the materials in this collection are not immediately accessible, because they require further processing before use.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
[Identification of item], J. Walter Thompson Company. Corporation Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Company. Corporation Vertical Files was received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 2000.
Processed by Kristen Kramer
Completed July 5, 2001
Encoded by Kristen Kramer and Ruth E. Bryan
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
One of a series of vertical files maintained by JWT Information Center in Chicago Office over many decades.
Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT andT;, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
Some of the materials in this collection are not immediately accessible, because they require further processing before use. Technical Services staff need to make use copies of vinyl LPs listed in boxes 16 and 22. Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
[Additional oversoze materials found in Box 29 and Box 30 at the end of this series. Kraft Radio Special recording moved to Phonograph Storage Box. Technical Services staff need to make use copies. Contact a Reference Archivist for assistance.]
[Additional oversize materials found in Box 30 at the end of this series. Sound recording "Meatpacker Suite" located in Phonograph Storage Box. Technical Services staff need to make use copies. Contact a Reference Archivist for assistance.]
[Additional oversize materials found in box 30.]
[Filed with other LPs in Phonograph Storage Box. Technical Services staff need to make use copies. Contact a Reference Archivist for assistance.]