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Guide to the J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999 , bulk1960s-1990s

Collection Overview

Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Descriptive Summary

Title
J. Walter Thompson Company. Corporation Vertical Files circa 1915-1999, bulk 1960s-1990s
Creator
J. Walter Thompson Company.
Extent
43.1 Linear Feet, 25,961 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research. However, some of the materials in this collection are not immediately accessible, because they require further processing before use.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Some of the materials in this collection are not immediately accessible, because they require further processing before use. Technical Services staff need to make use copies of vinyl LPs listed in boxes 16 and 22. Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

A and W International, 1973-1989
Box 1
Ace Hardware, 1979-1992
Box 1
All American Gourmet Co., 1991-1992
Box 1
Alberto Culver, 1960-1992,
(2 folders)
Box 1
Allied Van Lines, 1961-1962
Box 1
Altoids, 1979-1998
Box 1
American Cyanamid, 1969-1987
Box 1
American Express, 1979-1992
Box 2
American Motors, 1959-1985
Box 2
A.T. and T., 1962-1998,
(1-5 of 15 folders)
Box 2
A.T. and T., 1962-1998,
(6-12 of 15 folders)
Box 3
A.T. and T., 1962-1998,
(13-15 of 15 folders)
Box 4
Ameritech, 1970-1997
Box 4
Ameritech, 1970-1997,
(1-3 of 8 folders)
Box 4
Ameritech, 1970-1997,
(4-8 of 8 folders)
Box 5
Amway, 1968-1983
Box 6
Anchor Brewing, 1977-1990
Box 6
Anheuser Busch, 1980-1990
Box 6
Apple Computer, 1984-1995
Box 6
Arby's Inc., 1976-1990
Box 6
Armour Co., 1962-1980
Box 6
Avon Corp., 1977-1995
Box 6
Banquet Foods, 1974-1980
Box 6
Baskin Robbins, 1978-1989
Box 6
Beatrice, 1969-1989,
(1-2 of 6 folders)
Box 6
Beatrice, 1969-1989,
(3-6 of 6 folders)
Box 7
Beatrice, 1969-1989
Box 8
Beatrice-Esmark, 1976-1985
Box 8
Beatrice-Tropicana, 1980
Box 8
Beech Nut Foods, 1964-1988
Box 8
Bell South, 1984-1993
Box 8
Ben and Jerry's, 1987-1993
Box 8
Benetton, 1983-1992
Box 8
Bic Corp, 1972-1977
Box 8
Big Boy, 1979-1988
Box 9
Blue Cross and Blue Shield, 1969-1992
Box 9
Booth Fisheries, 1956-1979
Box 9
Borden, 1943-1993,
(5 folders)
Box 9
Braniff Airways, 1965-1992
Box 9
Braun, 1981-1990
Box 9
Bristol Myers, 1983-1996,
(1 of 3 folders)
Box 9
Bristol Myers, 1983-1996,
(2-3 of 3 folders)
Box 10
Brookfield Zoo, 1989-1991
Box 10
Brunswick Corp., 1973-1982
Box 10
Burger Chef Systems, 1972-1980
Box 10
Burger King, 1974-1994,
(4 folders)
Box 10
Burger King, 1984-1995
Box 11
Cadbury-Schweppes, 1973-1990
Box 11
Campbell Soup Co., 1969-1994,
(5 folders)
Box 11
Campbell-Taggert Inc., 1967-1986
Box 12
Canada Dry, 1967-1990
Box 12
Carnation Co., 1976-1986
Box 12
Centel, 1981-1993
Box 12
Chicago, Milwaukee, St. paul and Pacific R.R. Co., 1950-1981,
(2 folders)
Box 12
Chicago Tribune, 1969-1989
Box 12
Church's Fried Chicken, 1977-1989
Box 12
Church and Dwight Co., 1974-1994
Box 12
Clairol Inc., 1974-1989
Box 12
Coca-Cola, 1960-1996,
(6 folders)
Box 13
Coca-Cola, 1960-1996,
(3 folders)
Box 14
Colgate-Palmolive, 1969-1974,
(2 folders)
Box 14
Coleman Co., 1966-1979
Box 14
Columbia Broadcasting System, Inc., 1976-1987
Box 14
Computerland, 1983-1988
Box 14
Conagra Inc., 1982-1999,
(5 folders)
Box 15
Adolph Coors Co., 1979-1992,
(1-4 of 5 folders)
Box 15
Adolph Coors Co., 1979-1992,
(5 of 5 folders)
Box 16
Corning Glass Works, 1976-1991
Box 16
Cotter and Co. (True Value), 1981-1992,
(2 folders)
Box 16
CPC International, 1969-1995,
(3 folders)
Box 16
Helene Curtis, 1974-1988
Box 16
Dayton Hudson, 1979-1995
Box 16
Dean Foods, Inc., 1977-1987
Box 17
DeBeers, 1984
Box 17
Deere and Co., 1971-1993
Box 17
Del Monte Corp., 1975-1987
Box 17
Frances Denny, 1974-1979
Box 17
Walt Disney Co., 1971-1993,
(1-3 of 6 folders)
Box 17
Walt Disney Co., 1971-1993,
(4-6 of 6 folders)
Box 18
Domino's, 1986-1992
Box 18
Drackett Co., 1972-1993
Box 18
Dr. Pepper Co., 1971-1991
Box 18
Alfred Dunhill Ltd. 1976-1978
Box 18
Dunkin Donuts, Inc., 1974-1992
Box 18
Dunlop Corp., 1982-1984
Box 19
Eastern Airlines, 1975-1991
Box 19
Eastman Kodak, 1976-1994,
(6 folders)
Box 19
Employers Mutuals of Wausau, Wisconsin, 1957-1973
Box 19
Encyclopedia Britannica Inc., 1968-1979
Box 20
Entemann's Inc., 1979-1981
Box 20
EPI Products, 1989-1990
Box 20
Estee Lauder Inc., 1970-1988
Box 20
Exxon, 1974-1990
Box 20
Faberge Inc., 1977-1985
Box 20
Fairmont Foods Co., 1964-1981
Box 20
Falstaff Brewing Corp., 1960-1983
Box 20
Firestone Tire and Rubber Co., 1971
Box 20
First Federal Savings and Loan, 1960-1981
Box 20
FMC Corp., 1972-1974
Box 20
Ford Motor Co., 1950-1973,
(1-4 of 20 folders)
Box 20
Ford Motor Co., 1974-1982,
(5-12 of 20 folders)
Box 21
Ford Motor Co., 1983-1995,
(13-17 of 20 folders)
Box 22
Ford Motor Co., 1950-1995,
(18-20 of 20 folders)
Box 23
Friendly Ice Cream, 1977-1978
Box 23
Frito-Lay, 1982-1992
Box 23
Fruit of the Loom, 1977-1990
Box 23
Fuller Brush Co., 1974-1987
Box 23
Ernest and Julio Gallo Winery, 1976-1987
Box 23
The Gap Stores, 1987-1992
Box 23
Gateway 2000, 1996-2000
Box 24
General Electric Co., 1980-1992
Box 24
General Foods, 1950-1992,
(5 folders)
Box 24
General Mills, 1954-1996,
(7 folders)
Box 25
General Motors, 1915-1995,
(8 folders)
Box 26
Gerber, 1971-1996,
(1-6 of 16 folders)
Box 27
Gerber, 1971-1996,
(7-14 of 16 folders)
Box 28
Gerber, 1971-1996,
(15-16 of 16 folders)
Box 29
Gillette, 1948-1996,
(4 folders)
Box 29
Gino's, 1976
Box 29
Godfather's Pizza, 1981-1987
Box 29
B.F. Goodrich Co., 1973-1989
Box 29
Goodyear Tire and Rubber Co., 1955-1997,
(1 of 4 folders)
Box 29
Goodyear Tire and Rubber Co., 1955-1997,
(2-4 of 4 folders)
Box 30
Gould Inc., 1976-1987
Box 30
Goya Foods Inc., 1982-1991
Box 30
W.R. Grace and Co., 1977-1985
Box 30
Grand Metropolitan, 1984-1997,
(1-2 of 3 folders)
Box 30
Grand Metropolitan, 1984-1997,
(3 of 3 folders)
Box 31
The Great Atlantic and Pacific Tea Co., 1949-1990,
(2 folders)
Box 31
Green Giant Co., 1956-1991
Box 31
Greyhound Corp., 1958-1989,
(2 folders)
Box 31
Hallmark Card Co., 1970-1987
Box 32
Hamburger Hamlet, 1977
Box 32
Theodore Hamm Co., 1968-1972,
(2 folders)
Box 32
Hammond Organ Co., 1966-1975
Box 32
Hanes, 1972-1980
Box 32
Hardee's Food Systems Inc., 1973-1993
Box 32
Harley-Davidson Motor Co., 1972-1999
Box 32
Harris Bankcorp, 1973-1993
Box 33
Hartmarx, 1974-1992,
(2 folders)
Box 33
Hartz Mountain Pet Foods Inc., 1972-1983
Box 33
Health and Tennis Corp., 1976-1988
Box 33
G. Heileman Brewing Co., 1975-1982,
(2 folders)
Box 33
Heineken, 1988-1993
Box 33
Heinz, 1964-1997,
(1 of 6 folders)
Box 33
Heinz, 1964-1997,
(2-6 of 6 folders)
Box 34
Hershey Foods Co., 1948-1993
Box 34
Hertz Corp., 1960-1992
Box 34
Heublein Inc., 1970-1982
Box 35
Hilton Hotels Corp., 1963-1991
Box 35
Charles E. Hires Co., 1951-1961
Box 35
Hoffman-LaRoche Inc., 1976-1980
Box 35
Holiday Inns of America Inc., 1963-1992
Box 35
The Hoover Co., 1954-1993
Box 35
Hormel and Co., 1947-1999,
(4 folders)
Box 35
Houbigant, 1975
Box 36
Howard Johnson Co., 1963-1989
Box 36
Huber Brewing Co., 1973-1983
Box 36
Hunt-Wesson Foods, Inc., 1971-1984
Box 36
E.F. Hutton, 1977-1988
Box 36
Hyatt Hotels, 1977-1994,
(1-5 of 8 folders)
Box 36
Hyatt Hotels, 1977-1994,
(6-8 of 8 folders)
Box 37
Hyatt International Corp., 1978-1991
Box 37
IBM, 1976-1993,
(5 folders)
Box 37
Ideal Toy Corp., 1978
Box 38
IGA, 1976-1986
Box 38
IMG, 1990-1999
Box 38
Inland Steel Co., 1969-1976
Box 38
Institute for Health Maintenance, 1982-1983
Box 38
Intel Corp., 1993-1997
Box 38
Interbrand, 1983
Box 38
Inter-Continental Hotels, 1984-1987
Box 38
International Dairy Queen, 1974-1982
Box 38
International Spike Corp., 1973-1983
Box 38
Interstate Bakeries Corp., 1964-1982
Box 38
Jacob Leinenkugel Brewing Co., 1978-1992
Box 38
Jay Foods Co., 1975-1986
Box 38
Jenny Craig, 1992
Box 38
Jeno's Inc., 1976-1984
Box 38
Jewel Companies, 1969-1992
Box 38
Jockey International Inc., 1974-1988
Box 38
Johnson and Johnson, 1977-1990
Box 38
Johnson Products Co., Inc., 1974-1990,
(2 folders)
Box 39
Johnson Publishing Co., 1975-1990
Box 39
S.C. Johnson and Sons, Inc., 1984-1989,
(1-7 of 9 folders)
Box 39
S.C. Johnson and Sons, Inc., 1984-1989,
(8-9 of 9 folders)
Box 40
Jordache, 1988-1992
Box 40
Jovan Co., 1975-1982,
(3 folders)
Box 40
K Mart Co., 1977-1992,
(3 folders)
Box 41
Keebler Co., 1969-1992
Box 41
Kellogg Co., 1942-1991,
(1-4 of 12 folders)
Box 41
Kellogg Co., 1942-1991,
(5-11 of folders)
Box 42
Kellogg Co., 1942-1991,
(12 of 12 folders)
Box 43
Kemper, 1969-1995,
(1-6 of 10 folders)
Box 43
Kemper, 1969-1995,
(7-10 of 10 folders)
Box 44
Kentucky Fried Chicken, 1970-1991
Box 44
Kimberly-Clark, 1971-1992
Box 44
King's World / King's Island, 1974-1976
Box 45
Knudsen Corp., 1981-1988
Box 45
E.J. Korvette, 1974-1981
Box 45
Kraft, 1920-1999,
(1-7 of 52 folders)

[Additional oversize materials found in Box 29 and Box 30 at the end of this series. Kraft Radio Special recording moved to Phonograph Storage Box. Technical Services staff need to make use copies. Contact a Reference Archivist for assistance.]

Box 45
Kraft, 1920-1999,
(8-14 of 52 folders)
Box 46
Kraft, 1920-1999,
(15-20 of 52 folders)
Box 47
Kraft, 1920-1999,
(21-29 of 52 folders)
Box 48
Kraft, 1920-1999,
(30-36 of 52 folders)
Box 49
Kraft, 1920-1999,
(37-42 of 52 folders)
Box 50
Kraft, 1920-1999,
(43-48 of 52 folders)
Box 51
Kraft, 1920-1999,
(49-51 of 52 folders)
Box 52
Kraft, 1920-1999,
(52 of 52 folders)
Box 53
La Quinta, 1986-1994
Box 53
Lever Bros., 1956-1992
Box 53
Libby, McNeill and Libby, 1959-1983,
(2 folders)
Box 53
Thomas J. Lipton Co., 1963-1992
Box 53
Loblaw, 1989-1994
Box 53
Lorillard, 1960-1981
Box 53
Lowe's Companies, 1980-1995
Box 53
Lowenbrau, 1980-1991,
(2 folders)
Box 54
McDonald's Corp., 1960-1996,
(1-6 of 9 folders)
Box 54
McDonald's Corp., 1960-1996,
(7-9 of 9 folders)
Box 55
McDonnell Douglas, 1970-1994,
(1-3 of 14 folders)
Box 55
McDonnell Douglas, 1970-1994,
(4-9 of 14 folders)
Box 56
McDonnell Douglas, 1970-1994,
(10-14 of 14 folders)
Box 57
Marriott Corp., 1978-1992
Box 57
Mars Inc., 1977-1991
Box 57
Marshall Field and Co., 1958-1982
Box 57
Mattell Inc., 1971-1994
Box 57
MCI Communications, 1985-1998,
(1-2 of 3 folders)
Box 57
MCI Communications, 1985-1998,
(3 of 3 folders)
Box 58
Meijer, 1990-1992
Box 58
Mercedes Benz of North America, 1979-1987
Box 58
Merck and Co., 1969
Box 58
Meredith Corp., 1970-1985
Box 58
Merrill Lynch, 1977-1988
Box 58
Metropolitan Life, 1989-1995
Box 58
MFS Communications Co., 1994
Box 58
Midas International Corp., 1970-1995
Box 58
Midway Airlines 1981-1991
Box 58
Miller Brewing Co., 1956-1993,
(1-2 of 3 folders)
Box 58
Miller Brewing Co., 1956-1993,
(3 of 3 folders)
Box 59
Mitsubishi, 1982-1992
Box 59
Mobil Corp., 1975-1990,
(4 folders)
Box 59
Montgomery Wards, 1969-1991,
(2 folders)
Box 59
Morton-Thiokol, 1965-1988
Box 59
Motorola, Inc., 1969-1995,
(4 folders)
Box 60
Mrs. Smith's Pie Co., 1965-1981
Box 60
Munsingwear, 1981-1983
Box 60
Navistar, 1981-1988
Box 60
Neiman-Marcus, 1974-1988
Box 60
Nestle, 1966-1998,
(1-2 of 4 folders)
Box 60
Nestle, 1966-1998,
(3-4 of 4 folders)
Box 61
Nike Corp., 1983-1994
Box 61
Nintendo, 1989-1996,
(2 folders)
Box 61
Nissan, 1981-1990
Box 61
Northern Telecom (Nortel), 1979-1994,
(1-2 of 16 folders)
Box 61
Northern Telecom (Nortel), 1979-1994,
(3-8 of 16 folders)
Box 62
Northern Telecom (Nortel), 1979-1994,
(9-14 of 16 folders)
Box 63
Northern Telecom (Nortel), 1979-1994,
(15-16 of 16 folders)
Box 64
Northern Trust Co., 1984-1993
Box 64
Northwest Airlines, 1990-1992
Box 64
Northwestern Mutual Life, 1958-1998,
(1-3 of 5 folders)
Box 64
Northwestern Mutual Life, 1958-1998,
(4-5 of 5 folders)
Box 65
Nutrasweet, 1987-1992
Box 65
Ocean Spray Cranberries Inc., 1978-1983
Box 65
Oscar Mayer, 1958-1996,
(1-3 of 10 folders)

[Additional oversize materials found in Box 30 at the end of this series. Sound recording "Meatpacker Suite" located in Phonograph Storage Box. Technical Services staff need to make use copies. Contact a Reference Archivist for assistance.]

Box 65
Oscar Mayer, 1958-1996,
(4-9 of 10 folders)
Box 66
Oscar Mayer, 1958-1996,
(10 of 10 folders)
Box 67
Otis Elevator
Box 67
Pacific Telesis
Box 67
Payless Shoe Source
Box 67
J.C. Penney Co.
Box 67
Pepsico
(1-2 of 3 folders)
Box 67
Pepsico
(3 of 3 folders)
Box 68
Perrier
Box 68
Pfizer
Box 68
Philip Morris
(1-4 of 11 folders)
Box 68
Philip Morris
(5-10 of 11 folders)
Box 69
Philip Morris
(11 of 11 folders)
Box 70
Pier 1 Imports
Box 70
Pillsbury Inc., 1963-1992,
(3 folders)
Box 70
Pizza Hut, 1975-1991
Box 70
Premier, 1990-1992
Box 70
Princess Cruises, 1988-1998
Box 70
Procter and Gamble, 1946-1994,
(8 folders)
Box 71
Prudential Life Insurance Co., 1963-1994
Box 72
Quaker Oats, 1960-1980,
(5 folders)
Box 72
Quaker Oats, 1981-1990,
(6 folders)
Box 73
Quaker Oats, 1991-1995 and undated,

[Includes Aunt Jemima, Dog owners, Fisher Price, Gatorade, Willie Wonka, and market research]

(8 folders)
Box 74
Quaker Oats, publications and miscellaneous, 1960-1995,
(6 folders)
Box 75
Radio Corporation of America (RCA), 1974-1990
Box 76
Radisson Hotel Corp., 1989-1992
Box 76
Reebok, 1986-1991
Box 76
Revlon Inc., 1970-1993
Box 76
RJR Nabisco, 1968-1991,
(1-3 of 4 folders)
Box 76
RJR Nabisco, 1968-1991,
(4 of 4 folders)
Box 77
Sara Lee Corp., 1958-1991,
(3 folders)
Box 77
Jos. Schlitz Brewing Co., 1956-1982,
(1-3 of 9 folders)
Box 77
Jos. Schlitz Brewing Co., 1956-1982,
(4-9 of 9 folders)
Box 78
Scholl Mfg. Co., 1958-1982
Box 79
Schwinn Bicycle Co., 1970-1981
Box 79
Sears Roebuck and Co., 1960-1992,
(1-6 of 24 folders)
Box 79
Sears Roebuck and Co., 1960-1992,
(7-12 of 24 folders)
Box 80
Sears Roebuck and Co., 1960-1992,
(13-18 of 24 folders)
Box 81
Sears Roebuck and Co., 1960-1992,
(19-23 of 24 folders)
Box 82
Sears Roebuck and Co., 1960-1992,
(24 of 24 folders)
Box 83
Seven-Up Co., 1963-1988,
(5 folders)
Box 83
Sherwin-Williams, 1972-1993,
(3 folders)
Box 84
Smirnoff, 1987
Box 84
J.M. Smucker Co., 1972-1997
Box 84
Sonic, 1994
Box 84
Southland Corp., 1980-1997,
(3 folders)
Box 84
Southwest Air, 1991-1995
Box 85
Spiegel Inc., 1983-1992
Box 85
Sprint Corp., 1986-1993,
(3 folders)
Box 85
Std. Brands, 1974-1979
Box 85
Sterling Brewers, Inc., 1963-1969
Box 85
Stokely-Van Camp, 1958-1980
Box 85
Stouffer Foods, 1971-1992
Box 85
Levi Strauss and Co., 1979-1992,
(2 folders)
Box 86
Stroh Brewery Co., 1968-1988
Box 86
Sunbeam Corp., 1976-1981
Box 86
Sun-Maid, 1986-1989
Box 86
Supercuts, 1983-1990
Box 86
TCBY, 1989-1992
Box 86
Taco Bell, 1978-1991
Box 86
Teledyne Water Pik, 1967-1981
Box 86
Terson Co., 1974-1981
Box 86
Texas Instruments, 1976-1983
Box 86
Tootsie Roll, 1970-1984
Box 87
Toys R Us, 1975-1992
Box 87
Tropicana, 1991-1993
Box 87
Turtle Wax, Inc., 1967-1986
Box 87
UAL (United Airlines), 1972-1992,
(2 folders)
Box 87
Uncle Ben's Inc., 1974-1984
Box 87
Unilever, 1989-1995
Box 87
United Dairy Industry Assn., 1984-1993
Box 87
United Parcel Service, 1982-1991
Box 87
U.S. Air, 1974-1992
Box 87
Video Storyboard Tests, 1982-1992
Box 88
Vienna Sausage Mfg. Co., 1978-1982
Box 88
Volkswagen of America, 1970-1992
Box 88
Walgreen Co., 1975-1990,
(2 folders)

[Additional oversize materials found in box 92.]

Box 88
Wal Mart, 1981-1993,
(2 folders)
Box 88
Warner Lambert, 1967-1992
Box 88
Weight Watchers, 1973-1992
Box 89
Wells Rich Greene, 1971-1988
Box 89
Wendy's, 1976-1994
(3 folders)
Box 89
Whittle Communications, 1989-1992
Box 89
Wickes, 1977-1986
Box 89
Wilson Foods, 1972-1988
Box 89
Wimpy's, 1977-1978
Box 89
F.M. Woolworth Co., 1961-1990,
(2 folders)
Box 89
World Book - Childcraft Int'l., 1965-1978
Box 90
Wm. Wrigley Jr. Co., 1970-1990,
(2 folders)
Box 90
Xerox Corp., 1972-1994
Box 90
Zenith Radio Corp., 1976-1992
Box 90
Kraft Research Report card file.
Box 91
Kraft
(2 folders)
Box 92
Oscar Mayer
Box 92
Walgreen Co.
Box 92

[Filed with other LPs in Phonograph Storage Box. Technical Services staff need to make use copies. Contact a Reference Archivist for assistance.]

Kraft: 75th Anniversary Radio Special, 1978
Box 92
Oscar Mayer: Meatpacker Suite, 1980
Box 92
Oscar Mayer: Meatpacker Suite, 1980
Box 92

Historical Note

One of a series of vertical files maintained by JWT Information Center in Chicago Office over many decades.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Corporation Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Company. Corporation Vertical Files was received by the David M. Rubenstein Rare Book & Manuscript Library as a transfer in 2000.

Processing Information

Processed by Kristen Kramer

Completed July 5, 2001

Encoded by Kristen Kramer and Ruth E. Bryan

This finding aid is NCEAD compliant.

This collection is minimally processed: materials may not have been ordered and described beyond their original condition.