jwtdawkins Inventory of the J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986 Processed by: Katherine Hufstetler, Janie Morris, Phoebe Evans, Charn Reid ; machine-readable finding aid created by: Stephen Douglas Miller

1996 Duke University. All Rights Reserved.

Aleph Number: 002206561

 Machine-readable finding aid derived from Microsoft Word 6.0 files. Date of Source: Processed by: Katherine Hufstetler, Janie Morris, Phoebe Evans, Charn Reid June, 1996; Finding Aid encoded by Stephen Douglas Miller, David M. Rubenstein Rare Book & Manuscript Library, Duke University. February 5, 1997 Description is in English. 08-18-2005 PUBLIC "-//Duke University::David M. Rubenstein Rare Book & Manuscript Library//TEXT (US::NDD::::Colin Dawkins Papers)//EN" "dawkins.sgm" converted from EAD 1.0 to 2002 by v1to02.xsl (sy2003-10-15). Also, the top level of the finding aid (above the dsc) changed to conform to current Rubenstein Library and NC EAD standards as laid out in the Inventory Style Guide and in the NCEAD Best Practice Guidelines. Within the dsc, dates for series were normalized. These changes were made by Michelle Belden. Also, container TYPE and LABEL attribute values were standardized according to the Rubenstein Library EAD 2002 manual and the NCEAD eadlocal.ent by Ruth E. Bryan. The tag list inside index was changed to indexentry by Ruth E. Bryan. June 29, 1998 Updated to EAD Version 1.0 from EAD Beta by Stephen Miller Inventory of the J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986 The John W. Hartman Center for Sales, Advertising, and Marketing HistoryDavid M. Rubenstein Rare Book & Manuscript LibraryDuke UniversityDurham, North Carolina

1996 Duke University. All rights reserved.

 Descriptive Summary J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986 J. Walter Thompson Company. 7.9 Linear Feet ca. 3,800 Items Duke University. David M. Rubenstein Rare Book & Manuscript Library For current information on the location of these materials, please consult the Library's online catalog. English. Administrative Information Access Restrictions

Access to portions of The Colin Dawkins Papers is restricted.

In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.

Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

 Use Restrictions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

 Preferred Citation

[Identification of item], J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986. David M. Rubenstein Rare Book & Manuscript Library, Duke University.

 Provenance

The Colin Dawkins Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987. Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

 Processing Information

Processed by: Katherine Hufstetler, Janie Morris, Phoebe Evans, Charn Reid

Completed June, 1996

Encoded by Stephen Douglas Miller

This finding aid is NCEAD compliant.

 Biographical Note 1922, Sept. 8 Born on an Indian reservation near Tulsa, Oklahoma 1930s Grew up in New York City, where he studied art and planned to be a portrait painter 1943, March - Sept. Worked with WABC radio's wartime all-night record operation 1943, Sept. 10 - 1946, Mar. 8 In the Air Corps; advanced from private to corporal; worked in public relations and on corps newspapers 1947 Began his 34 year career at the J. Walter Thompson Company (JWT) as a mailroom messenger in the New York office. He shortly thereafter advanced to be a market research clerk. 1949, Jan. Appointed Junior Copywriter, assistant to Larry D'Aloise at JWT 1949, Sept. - 1951, Feb. Assigned to JWT-London's copy group; first American to join the London office after the WWII hiatus; worked on Pan American and Parker Pen accounts 1950, Dec. Started JWT/BMRB (British Market Research Bureau) News, renamed Round the Square, the London office's house publication ca. 1950 Married Patricia Horan, an American who worked in the London office's Art Department 1951 Returned to New York Office 1952, April - 1953, Mar. Worked in Montreal office on Barrett and Dominion Glass accounts 1953 Rejoined New York office, writing on a variety of accounts including Ford international, Mosler Safe Co., Blue Cross, and J B. Williams 1953-1971 Worked on Ford account 1962-ca. 1978 Principal assignments consisted of Ford-Ford Division Magazine, Outdoor, Advance Projects and International 1965 Named a Vice President 1972, Oct. Sent to Paris office as Creative Director 1978 Proposed writing a history of JWT which he worked on for several years as a part-time JWT employee 1981 Retired from J. Walter Thompson Company 1986 November 27 Died in Pennsylvania Collection Overview

The papers of Colin Dawkins, a former Vice President of the J. Walter Thompson (JWT) advertising agency, span the years 1776 to 1986 with the bulk of the papers being dated between 1920 and 1981. The collection consists of Dawkins's research files, gathered for a proposed book on the history of the advertising business as it paralleled and was influenced by the growth and international development of JWT. These files contain correspondence, printed materials (including JWT newsletters), articles, clippings, speeches, writings, advertisements, reports, oral interview transcripts and cassette tapes. Clients represented in this collection include primarily the Ford Motor Company but also Kraft, Chesebrough-Ponds, Pan American, and Lever Brothers, and JWT executives represented include James Walter Thompson, Stanley Resor, Howard Kohl, Sam Meek, Helen Lansdowne Resor, Edward G. Wilson, Shirley Woodell, James Webb Young, and Dan Seymour. Much of the collection duplicates material found elsewhere in the extensive J. Walter Thompson Company Archives and many items are photocopies; however, the collection does contain unique material specifically in the Oral Interview Series and items thoughout the collection which Colin Dawkins collected.

In October 1978, Dawkins began his advertising history project. During the next two years, he wrote to “JWT vets” requesting information about people and places, letters and memos, excerpts from speeches, artifacts, advertisements, pictures, and information on JWT offices.

The Officers and Staff Series contains information by and about key personalities who contributed to the development of the J. Walter Thompson Company. The JWT employees represent the majority of the company's departments: broadcast, research, creative, international, publicity and public relations, and the executive administration. Especially well-documented individuals include Gelston Hardy, Kennett Hinks, Howard Kohl, Sam Meek, John Monsarrat, Helen Lansdowne Resor, Stanley Resor, Dan Seymour, Norman H. Strouse, James Walter Thompson, Edward G. Wilson, Shirley Woodell, and James Webb Young.

The Clients Series consists of background information on a limited number of major and minor JWT clients, including Kraft, Pan American, Chesebrough-Ponds, Lever Brothers, and Ford Motor Company. Dawkins worked for many years on the Ford account, for which there is extensive information in this series. The Ford files document the 1957 “Around the World” campaign, international campaigns, background information on campaigns for Mustang and Maverick models, the history of JWT's relationship with Ford, presentations made to Ford, and Ford firsts in advertising.

The Alphabetical Files Series is the largest series in the collection. The majority of information focuses on JWT through short company histories, the establishment and growth of departments (such as Broadcast and Radio), and both domestic and international offices, especially New York and London. The Alphabetical Files Series also documents JWT's innovations in the advertising business in the use of market research, testimonials, and women's perspective in advertising. The series contains some information about other advertising agencies in particular Batten, Barton, Durstine, Osborn; Lord & Thomas; Foote, Cone & Belding; and N. W. Ayer. Other topics in this series include general advertising history and economic comparisons of advertising agencies. Dawkins's research notes and correspondence files he kept for his advertising history project are in this series also.

Dawkins travelled to visit key officers and staff members and recorded and transcribed their conversations. The cassettes and transcripts from these interviews are in the Oral Interview Series in both the Audio Subseries and the Transcripts Subseries. They provide personal insights into the history of the J. Walter Thompson Company.

After three years of researching, Dawkins set out to write a history of advertising focussing on the J. Walter Thompson Company. The resulting text, entitled “Ain't It Hell On A Windy Day” was not published. The manuscript copy is in the Writings Series and is CLOSED except to the members of the J. Walter Thompson Company.

The Advertisements Series is filed with the Oversize Material and contains the advertisements associated with specific Officers and Staff, Clients, and files in the Alphabetical Files. Also in this series are advertisements from Dawkins's Advertisement Portfolio.

 Subject Headings

These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.

Advertising executives. Advertising--Management. Advertising agencies--New York. Advertising--History. Ford Motor Company. Dawkins, Colin, 1922-1986. Resor, Stanley. Meek, Sam. Resor, Helen Lansdowne, 1886-1964. Seymour, Dan, 1914- J. Walter Thompson Company. John W. Hartman Center for Sales, Advertising & Marketing History. List of Series in Collection 1-6 Officers and Staff Series 7-10 Clients Series 10-15 Alphabetical Files Series Oral Interview Series 16-18 Transcripts Subseries 19-21 Audio Subseries 22 Writings Series 1 Oversize Material Advertisements Series Contents of Collection Officers and Staff Series, 1873-1986 (bulk 1920s-1979)

Includes correspondence, biographical information, clippings, notes, photographs, and articles about or by JWT staff members. Employees represented are primarily from the U. S. offices; however, William Hinks, Douglas Saunders, and Rae Smith are from the London office, and the James Hamilton Russell and Timothy Hamilton Russell files contain information about the South Africa office.

Arranged alphabetically by last name of employee. See also Oversize Materials.

 1 Adams, Taylor, 1979 Carlton, William J., 1873-1874, 1902, 1961-1965 and undated (2 folders) Carroll, Carroll, 1952, 1957, 1964-1967, 1971-1972, 1977-1978 Cherington, Paul, 1922-1929, 1931, 1939, and undated Connell, Louise Fox, 1923, 1979 D'Aloise, Larry, 1960, 1962-1963, 1966-1967 and undated Day, William, 1928, 1936 Dennison, Robert E., 1979 Elton, Wallace, 1949, 1958-1959, 1979-1980 Fielden, E.J., 1959 and undated Flower, Henry, 1930, 1947, 1954, 1979 and undated Francisco, Don, 1945-1949, 1952, 1973 and undated Graham, William J., undated Hamilton Russell, James, 1920s-1956 Hamilton Russell, Timothy, 1970, 1979-1980 Hardy, Gelston, 1907, 1930, 1944-1945, 1948, 1953, 1956, 1958, 1966, 1979-1983 (2 folders) Henderson, Howard, 1920, 1928-1938 and undated Hinks, Kennett, 1925, 1930, 1947, 1949, 1963-1966, 1978-1979, 1982, 1985 and undated Hinks, William, 1940, 1960, 1967 and undated Hobbs, Arthur E., 1931, 1979 Jaccaci, Thayer, 1980 Jessup, John K., undated Johnson, Arno H., 1947, 1960-1964 Johnston, Don, See Oversize Material King, Peggy, 1928, 1963, 1979 2 Kinney, Gilbert, 1924, 1930, 1938, 1952, 1985 and undated Kohl, Howard, 1906, 1926, 1948, 1956-1957, 1978-1979 Lanigan, Denis, speeches, 1984, 1986 Marquand, John, 1972 McKee, Rudyard C., 1959, 1962 Meek, Sam, 1917, 1919, 1924-1925, 1929-1973, 1977-1982, 1984 and undated (7 folders) Merrick, Robert, 1929, 1980 and undated Monsarrat, John, 1955, 1960-1979 (2 folders) Odell, John A., undated Olson, Sidney, 1961, 1974, 1979 and undated O'Meara, Walter, 1930-1952 Raymond, Charles E., 1890s, 1920-1930, 1956 3 Reber, John, 1930-1931, 1947, 1958, 1971, 1978-1979 and undated Reed, Vergil D., 1949, 1979 and undated Reese, Florence, 1959, 1979-1980 and undated Resor, Helen, 1920, 1924, 1936, 1963-1964 and undated Resor, Helen and Stanley, 1917, 1927-1928, 1937-1938, 1947, 1955, 1963, 1968, 1983 and undated Resor, Helen; her sister Therese Lansdowne Duble, 1968, 1981 and undated Resor, Stanley, 1901-1983 and undated (3 folders) Richardson, George, 1948, 1978-1979 Richey, Hunter, 1949, 1977 Saunders, Douglas, 1946, 1949, 1957, 1961 Schachte, Henry, 1963-1964, 1969, 1972, 1974 Senior, Raimond del Noce, 1965-1966, 1973, 1976 Seymour, Dan, 1958-1979 4 Seymour, Dan, speeches, 1966-1972 Smith, Rae, 1924, 1930, 1938 Stansbury, Harold, 1921, 1924, 1954, 1955 and undated Stanton, Henry T., 1924, 1927, 1940s, 1954 and undated Steichen, Edward, 1927-1928, 1963 and undated Strouse, Norman, 1956, 1964-1976, 1979, 1984 and undated Taylor, Winfield, 1949, 1957, 1979 Thompson, James Walter, 1893-1907, 1921, 1926, 1928, 1930, 1935-1937, 1950, 1958, 1962, 1964, 1968, 1976, 1979 and undated (2 folders) 5 Watson, John B., 1921-1929, 1958, 1979 and undated Wilson, Edward B., 1964, 1973, 1985 Wilson, Edward G., 1930-1986 and undated (2 folders) Woodell, Shirley, 1947-1980 (5 folders) Young, James Webb, 1916-1965 6 Young, James Webb, 1922-1982 and undated (5 folders) Clients Series, 1895-1979 (bulk 1957-1960s)

Contains printed materials, correspondence, articles, clippings, press releases, and account histories of JWT clients that Dawkins researched for his book.

Arranged alphabetically by client's name. See also Oversize Materials.

 6 Clients Lists, 1920-1978 and undated American Memorial Chapel Committee, (London Office), 1959 and undated Cheek-Neal Coffee Company, (Maxwell House), 1925-1927 Chesebrough-Pond's, 1916, 1940, 1950, 1959, 1963 and undated Fleischmann Company, 1925-1926 and undated Ford Motor Company, (38 folders) General, 1908, 1928, 1943-1960, 1978 and undated (2 folders) Argentina: Falcon, Futura and Taunus, 1963, 1976 Around the World Campaign 1948, 1957, (1 folder) 7 Around the World Campaign 1957, 1979 (7 folders) Campaign Themes, 1957-1979 8 Code Name Fox : The Story of Ford Fairmont and Mercury Zephyr, 1978 Fairlane, 1966 Nov. 15 Cortina, 1969 and undated Ford and JWT: a dialogue prepared as an orientation for Bunky Knudson, 1968, Aug. 8 The Ford Book of Styling, 1963 Ford dealers' Closed Circuit Television Conference, 1954, Jan. 28 The Ford Image in Europe, 1976, Sept. 15 Ford International : Considerations for Strengthening Ford's Position in the Expanding European Market, 1966 Ford International : Product Value Campaign, 1963, Dec. 5 Germany, 1966 and undated History, 1961, 1963, 1969, 1977 Iacocca's Questions, 1970, Jan. 10 Magazine and Newspaper Follow-ups for 1965, 1964, Aug. 4 Maverick, 1964, 1968, 1969 and undated 9 Mustang, 1963-1966 (5 folders) Newark Ford Dealer Advertising Association fires JWT, 1970 Organizational Chart, undated Printed Materials, 1964, 1966, 1970, 1978 Product Value Campaign, 1962 10 A Quick Look at Maverick on Brazil, 1977, Sept. 26 The Reality Project, 1968, June Understanding Pop Culture in the Marketplace, presentation by Ford Creative Group for Don Frey, 1966 and undated Franklin Baker Co., Baker's Coconut, 1924 General Cigar Company, 1942 Grand Rapids Refrigerator Co., 1916 and undated Henry McKenna bourbon, 1967, June 13 Irving Trust Company, 1925 Kraft, 1904, 1959, 1964, 1972, 1977 and undated Lever Brothers : Lux and Rinso, 1925, 1935, 1950, 1966 and undated Pabst Malt, 1895 Pan American World Airways, (campaigns 1943-1969), 1956,1959 and undated Prudential Insurance Company, 1960 Shell Oil Company, 1930, 1938, 1942, 1952-1953, 1960 and undated Alphabetical Files Series, 1776, 1912-1985 (bulk 1950s-1970s)

Consists of articles, clippings, printed materials, chronologies, notes and excerpts from publications, correspondence, writings, and speeches. In this series exists a unique history of JWT's offices in Spain.

Materials are arranged alphabetically by folder title. See also Oversize Materials.

 10 Advertisements (primarily photocopies), 1912-1948, 1950 and undated Advertising & Marketing History Articles by Richard W. Pollay, 1976-1978 Advertising Hall of Fame, 1973-1979 Advertising History from Babylonian times through the 1980s, 1857, 1959-1980 Agency Rankings, 1916-1980 American Business History, excerpts from, undated Batten, Barton, Durstine, Osborn, History of Company, 1954, 1961-1962, 1966 British Admen Know People Better than Politicians, by Jeremy Bullmore, 1977, May 25 British Market Research Bureau, London, 1960, 1964 11 Broadcast Advertising--Radio, 1895-1978 and undated Broadcast Advertising--Television, 1937-1979 “Close-up : London” (speech, author unidentified), 1985 Competitive Advertising Agencies, 1955-1979 Dawkins' Chonological Research Notes, 1864-1980 Dawkins' Project Correspondence, 1979-1981 Dawkins' Project Notes, ca. 1979-1981 Expenditure Data, 1956-1960 Freedom of Choice Campaign of the Magazine Publishers Association, 1966-1968 Historical Exhibit on the 11th Floor, New York office, 1977 and undated The History of Advertising Archives (Vancouver, Canada), 1978-1979 The History of Advertising Trust (London), 1977-1979 History of the J. Walter Thompson Company, 1864-1962 by Frankie McKee Robins, 1962, Jan. Internal and External Communications Recommended Plan, 1976 The J. Walter Thompson Company: An Advertising History, 1979 JWT Handbook, 1976, Oct. 26 JWT Historical Project (Archives), 1977 JWT History Presentation, 1980, April 22 JWT: Article written for the Book of Knowledge Encyclopedia, 1978, Sept. 27 JWT: Articles about the Company, 1916-1972 JWT: Broadcast Advertising, 1926-1962 12 JWT: Copy Analysis--Bourbon Print Advertising, 1967 JWT: Copy and Plan Department Policy, 1915, 1930 and undated JWT: Creativity, 1917, 1957, 1960, 1964-1965, 1971 and undated JWT: Handbook for Personnel, 1947-1961 (2 folders) JWT: House Ads, 1889, 1917, 1953-1960, 1970 and undated JWT: Howard Henderson Documents, 1904-1962 JWT: Howard Henderson Documents v. 2, 1939-1980 JWT: International Advertising Agency, 1937 JWT: International Expansion, 1927-1980 JWT: Jokes from other countries, 1966 13 JWT: Management Transition clippings, 1974-1979 and undated JWT: Memorabilia, pictures of, undated JWT: Motion Picture Department, 1930, 1947 JWT: New Business Presentations, 1952, 1958, 1971 JWT: New Business speech, An Opportunity for J. Walter Thompson To Become Identified as the Leading Factor in Today's 'New Product' Economy, author unknown, 1957, July 17 JWT: Newsletters (originals and copies), 1928, 1963-1966 JWT: Personnel Data, 1931, 1952, 1975-1977 and undated JWT: Personnel Lists and addresses, 1924-1980 JWT: Radio Department, 1928-1978 JWT: Resor Library, What is the, 1927, Dec. 26 JWT: Research and Planning Department, 1923, 1932, 1953-1954, 1956-1960, 1969, 1978-1980 and undated JWT: Retirement Trust and Stockholders Information, 1972-1979 JWT: Some Basic Roots of the J. Walter Thompson Company: A Starting Point for Future Growth, 1959 JWT: Some Basic Roots of the J. Walter Thompson Company: A Starting Point for Future Growth, 1959, 1972 revisions JWT: Some Basic Roots of the J. Walter Thompson Company: A Starting Point for Future Growth, condensed for Howard Henderson's opening talk to the “Eyes on Thompson” group, 1960 JWT Staff Quotes, undated 14 JWT: TV and Radio Department, 1930-1964 and undated JWT: Testimonial Advertising, 1930, 1935 JWT: Wartime Advertising, undated JWT: Women In Advertising, clippings, 1928-1931, 1938, 1948, 1951, 1963, 1975 Lord & Thomas-Albert Lasker-Foote, Cone & Belding, 1929, 1959-1962, 1968-1972 and undated Magazines, History of, 1925-1930 and undated Marschner, Don, Birth of a Giant (The economic aspects of the early history of advertising agencies.), 1962 Munro, Dave, clippings about libel suits against Munro, then editor of Space & Time, 1940-1946, 1961 N.W. Ayer, History of Company, 1967, 1969, 1973 and undated Newspapers, History of, 1935, 1978 and undated Offices: Australia, 1930, 1931, 1937, 1957, 1962, 1965 Offices: Caracas, 1964 Offices: Canada, 1932, 1958, 1965 Offices: Chicago, 1926-1927, 1935, 1946, 1948, 1959, 1962-1969, 1979 Offices: Cincinnati, 1930 and undated Offices: Detroit, 1916, 1965 and undated Offices: Domestic and International Lists, 1927-1937 Offices: Frankfurt, 1964 Offices: Hollywood, 1938, 1956-1957, 1961, 1976 Offices: India, 1949-1950, 1962 Offices: London, 1919, 1921, 1925, 1928, 1930-1931, 1948-1951, 1953-1954, 1959-1962, 1964-1965, 1969, 1971, 1976, 1978-1979, 1985, 1986 and undated (3 folders) 15 Offices: Los Angeles, 1965 Offices: Mexico, 1952 Offices: New York, 1917-1929, 1932, 1937, 1946, 1953, 1957-1958, 1961-1965, 1975, 1979-1980 and undated Offices: Paris, 1959, 1965 Offices: Peru, 1957-1958 Offices: Philippines, 1960, 1974-1977 and undated (includes Ford campaign research and advertisements) Offices: Regions: Asia/Pacific, 1956 and Latin America, 1962 Offices: St. Louis, 1930 Offices: Sao Paulo, 1959 Offices: South Africa, 1933, 1977, 1979 Offices: Spain: J. Walter Thompson España from 1927 to 1936, by Julian Bravo, ca. 1976 Offices: Toyko, 1959 Offices: Washington, D. C., 1960, 1963, 1980 Peoria Journal Star Project, (re: newspaper design and function), 1969 Picture Sources for Dawkins's Book, 1978-1979 and undated The Philosophy of Advertising (typescript preface to a book), by Garritt Lydecker, 1962 Quotations and Anecdotes about the Advertising Industry, ca. 1924-1985 Research in Advertising Awards, 1925-1931 and undated Townsend & Townsend, advertising evaluations company, 1938, 1947, 1978 and undated Unilever Conference on Creative Advertising Principles ; Some Things We Have Learned, a speech, presented by Dan Seymour, 1962, Nov. 29 Oral Interviews Series, 1979-1980

Consists of two subseries: Transcripts and Audio.

 Transcripts Subseries, 1977, 1979-1980

Consists of interviews conducted by Dawkins either in person or over the telephone. Don Johnston's interview was conducted by others in Bombay, India and there are two interviews with Louise Fox Connell, one by Dawkins and another by Rosamond Hartshorn in 1977. Some files contain multiple transcripts that are annotated by the interviewee.

Arranged alphabetically by interviewee's name.

 16 Adams, Taylor, 1979 Connell, Louise Fox, 1977, 1979 D'Aloise, Larry, 1979, June 20 Devine, Jack, 1979, Aug. 14 Elton, Wallace, 1979 Flower, Henry, 1979 Hamilton Russell, Timothy, 1979, Oct. 30 Hardy, Gelston, 1979 (3 folders) 17 Henderson, Howard, 1979 Hinks, Kennett, 1979 Hobbs, Arthur E., 1979 Johnston, Don, 1980, Dec. 3 King, Peggy, 1979 Kohl, Howard, 1979, June 21 and Nov. 8 Lanigan, Denis, 1979, Oct. 19 Lord, Walter, 1979 Meek, Sam, 1979-1980 Moloney, Ted, see Mygatt, Phil and Ted Moloney, 1979, Nov. 13 Monsarrat, John, 1979 Mygatt, Phil and Ted Moloney, 1979, Nov. 13 Olson, Sidney, 1979 Reese, Florence, 1979 18 Strouse, Norman, 1979, Oct. 23 Tempest, Margaret, 1979 Thompson, Mrs. (Adele) Walter Roosevelt, 1979, Mar. 19 Wilson, Edward G., 1979 Subject Index, 1979 (2 folders) Audio Subseries, 1976, 1979

Consists of a recording tape and cassette tapes of Dawkins's notes and interviews he conducted for his book.

Tapes are arranged alphabetically.

Entire subseries is RESTRICTED until written permission received from interviewee or their descendents.

 19 Adams, Taylor, 7 Jun., 13 July 1979 (2 tapes) Connell, Louise, 22 Jun., 12 July 1979 (2 tapes) D'Aloise, Lawrence, 20 June 1979 (2 tapes) Elton, Wallace, 1 Aug. 1979 Flower, Henry, 20 July, 16 Oct, 1979 (3 tapes) Hamilton Russell, Timothy, 30 Oct. 1979 Hardy, Gelston, 18-20 Sept. 1979 (4 tapes) Hinks, Kennett, 12 Sept. 1979 (2 tapes) 20 King, Peggy, 19 Oct. 1979 Kohl, Howard, 8 Nov. 1979 see Sam Meek 8 Nov. 1979 Lanigan, Denis, 19 Oct. 1979 Lord, Walter, 13 Oct. 1979 Meek, Sam 8, 10 Nov. 1979 (3 tapes) Moloney, Ted, 13 Nov. 1979 see Mygatt, Phil, 13 Nov. 1979 Monsarrat, John, 6 Aug 1979 (2 tapes) Mygatt, Phil and Ted Moloney, 13 Nov. 1979 (2 tapes) Olson, Sidney, 19 July, 28 Aug. 1979 (2 tapes) Reese, Florence, 2 Aug. 1979 Strouse, Norman, 23 Oct. 1979 21 Taylor, Winfield, 20 June, 16 July, 1979 (2 tapes) Tempest, Margaret, 9 Aug. 1979 (2 tapes) Thompson, Mrs. W. Roosevelt, (J. Walter Thompson's daughter-in-law), 19 Mar. 1979 Wilson, Edward G., 24 Oct. 1979 (2 tapes) Luncheon Meeting: Dawkins, Sharon Gordon, Ginny Bahr, Gene Scarito, Emma Paggioli, and Mary Ellen Evan, 1979, Oct. 17 (7.5 lps recording tape) Notes: Howard Henderson Albums (4 tapes) Notes: On Interviews [ Flower, Kohl, Wilson] (3 tapes) Notes: Miscellaneous Writings Series, 1927-1986, undated (bulk 1981-1986)

Contains several drafts of sections and sidebars for Dawkins's book. Also has two smaller drafts of manuscripts Dawkins wrote using the materials found in this collection.

These drafts were never published and remain CLOSED except to the members of the J. Walter Thompson Company.

15 Drafts for Sections in Dawkins's book and a capsule history of JWT, undated Sidebars for Dawkins's book, 1927-1980 and undated 22 Ain't It Hell On A Windy Day, 1981 (5 folders) Adventures in the Ad Game by Colin Campbell Dawkins, 1986 and undated A Very Interesting Company in a Very Interesting Business, undated (2 folders) Oversize Material 23 Officers and Staff Carroll, Carroll, 1965, 1969 Johnston, Don, 1981, April 13 King, Peggy, undated Meek, Sam, 1968, 1974 Olson, Sidney, 1970 Resor, Helen, her sister, Therese Lansdowne Duble, 1920, 1973 Resor, Helen and Stanley, 1951 Resor, Stanley, 1950-1951, 1956, 1962, 1980 and undated Thompson, James Walter, 1968 Woodell, Shirley, 1947, 1958, 1960 Young, James Webb, 1959, 1973 Clients Ford, 1953, 1957, 1959-1960, 1966, 1969 and undated Lever Brothers, undated Alphabetical Files Agency Rankings, 1979-1980 Advertisements, 1912, 1929 and undated Advertising History, 1776, 1970, 1979 Batten, Barton, Durstine, Osborn, Company History, 1974 Broadcast Advertising: Radio, 1937 Broadcast Advertising: Television, 1979 Competitive Advertising Agencies, 1979 Dawkins's Chronological Research Notes, 1970 Does it pay to advertise, 1924, April-May Expenditure Data, 1957 JWT: Advertising Billings, undated JWT Historical Project, 1984 and undated JWT: Some Basic Roots of the J. Walter Thompson Company, undated Lord & Thomas, Lasker, Foote, Cone & Belding, 1965, 1973, 1976 N.W. Ayer, 1976 Offices: Hollywood, 1959 Offices: London, 1985; Round the Square, 1978-1979 Offices: Los Angeles, 1959 Offices: New York, 1980 Quotations and Anecdotes about the Advertising Industry, 1982, 1984 and undated Townsend & Townsend, advertising evaluations company, 1947 Advertisements Series 1 Officers and Staff: Olson, Sid: House Advertisement, 1970 Resor, Helen and Stanley, J. B. Williams Co., 1951 Resor, Stanley: J. B. Williams Co., 1950-1951 Clients: Ford: 1953 Company, 1957, 1959-1960 Mexico, 1972 Pinto, undated Alphabetical Files: Advertisements: Ballantine Beer, undated Chesebrough-Pond's, undated Procer & Gamble, Crisco, 1912 Simmon's Co., 1929 House Advertisements: 1946-1948, 1961, 1984 2 Dawkins's Advertisement Portfolio Newspaper Advertisements: Associated Hospital Service of New York, 1958 Dr. West's, 1955 Farrell Lines, 1952 Group Hospitalization, Inc., 1958 Kraft Television Theatre, A Night to Remember, 1956 Norteastern New York Medical Service, Inc., ca. 1958 Parker Pen Co., 1950 (London) Personna, 1950-1951 (London) Sanpic, 1950 (London) Thompson House Ads, 1958 United Medical Service, Inc, 1957-1958 3 Magazine Advertisements: Barrett Co., undated (Canada) DE-FLY-ER of Canada, undated Fleischmann, 1949 Ford: 1958-1959, 1965 Company, 1955-1960, 1962 Galaxie, 1962 (Mexico) Industrial trucks, 1956, 1959 Mustang, 1964, 1975 Dawkins's Advertisement Portfolio Magazine Advertisements: Irving Trust Co., 1951 J. B. Williams, 1951, undated Mobil Oil, 1955 (Mexico) Mosler Safe Co., undated Pan American, 1950 (London), 1953 Polyrein Corporation, undated (Canada) Reckitt & Colman Ltd, 1950 (London) Thompson House Ads, 1956-1959 Western Union, 1949 Miscellaneous 1-3Miscellaneous Oversize Material