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Guide to the J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986

Collection Overview

The papers of Colin Dawkins, a former Vice President of the J. Walter Thompson (JWT) advertising agency, span the years 1776 to 1986 with the bulk of the papers being dated between 1920 and 1981. The collection consists of Dawkins's research files, gathered for a proposed book on the history of the advertising business as it paralleled and was influenced by the growth and international development of JWT. These files contain correspondence, printed materials (including JWT newsletters), articles, clippings, speeches, writings, advertisements, reports, oral interview transcripts and cassette tapes. Clients represented in this collection include primarily the Ford Motor Company but also Kraft, Chesebrough-Ponds, Pan American, and Lever Brothers, and JWT executives represented include James Walter Thompson, Stanley Resor, Howard Kohl, Sam Meek, Helen Lansdowne Resor, Edward G. Wilson, Shirley Woodell, James Webb Young, and Dan Seymour. Much of the collection duplicates material found elsewhere in the extensive J. Walter Thompson Company Archives and many items are photocopies; however, the collection does contain unique material specifically in the Oral Interview Series and items thoughout the collection which Colin Dawkins collected.

In October 1978, Dawkins began his advertising history project. During the next two years, he wrote to “JWT vets” requesting information about people and places, letters and memos, excerpts from speeches, artifacts, advertisements, pictures, and information on JWT offices.

The Officers and Staff Series contains information by and about key personalities who contributed to the development of the J. Walter Thompson Company. The JWT employees represent the majority of the company's departments: broadcast, research, creative, international, publicity and public relations, and the executive administration. Especially well-documented individuals include Gelston Hardy, Kennett Hinks, Howard Kohl, Sam Meek, John Monsarrat, Helen Lansdowne Resor, Stanley Resor, Dan Seymour, Norman H. Strouse, James Walter Thompson, Edward G. Wilson, Shirley Woodell, and James Webb Young.

The Clients Series consists of background information on a limited number of major and minor JWT clients, including Kraft, Pan American, Chesebrough-Ponds, Lever Brothers, and Ford Motor Company. Dawkins worked for many years on the Ford account, for which there is extensive information in this series. The Ford files document the 1957 “Around the World” campaign, international campaigns, background information on campaigns for Mustang and Maverick models, the history of JWT's relationship with Ford, presentations made to Ford, and Ford firsts in advertising.

The Alphabetical Files Series is the largest series in the collection. The majority of information focuses on JWT through short company histories, the establishment and growth of departments (such as Broadcast and Radio), and both domestic and international offices, especially New York and London. The Alphabetical Files Series also documents JWT's innovations in the advertising business in the use of market research, testimonials, and women's perspective in advertising. The series contains some information about other advertising agencies in particular Batten, Barton, Durstine, Osborn; Lord & Thomas; Foote, Cone & Belding; and N. W. Ayer. Other topics in this series include general advertising history and economic comparisons of advertising agencies. Dawkins's research notes and correspondence files he kept for his advertising history project are in this series also.

Dawkins travelled to visit key officers and staff members and recorded and transcribed their conversations. The cassettes and transcripts from these interviews are in the Oral Interview Series in both the Audio Subseries and the Transcripts Subseries. They provide personal insights into the history of the J. Walter Thompson Company.

After three years of researching, Dawkins set out to write a history of advertising focussing on the J. Walter Thompson Company. The resulting text, entitled “Ain't It Hell On A Windy Day” was not published. The manuscript copy is in the Writings Series and is CLOSED except to the members of the J. Walter Thompson Company.

The Advertisements Series is filed with the Oversize Material and contains the advertisements associated with specific Officers and Staff, Clients, and files in the Alphabetical Files. Also in this series are advertisements from Dawkins's Advertisement Portfolio.

Descriptive Summary

Title
J. Walter Thompson Company. Colin Dawkins papers 1776-1986
Creator
J. Walter Thompson Company.
Extent
7.9 Linear Feet, circa 3,800 Items
Repository
Duke University. David M. Rubenstein Rare Book & Manuscript Library
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Access to portions of The Colin Dawkins Papers is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes correspondence, biographical information, clippings, notes, photographs, and articles about or by JWT staff members. Employees represented are primarily from the U. S. offices; however, William Hinks, Douglas Saunders, and Rae Smith are from the London office, and the James Hamilton Russell and Timothy Hamilton Russell files contain information about the South Africa office.

Arranged alphabetically by last name of employee. See also Oversize Materials.

Adams, Taylor, 1979
Box 1
Carlton, William J., 1873-1874, 1902, 1961-1965 and undated
(2 folders)
Box 1
Carroll, Carroll, 1952, 1957, 1964-1967, 1971-1972, 1977-1978
Box 1
Cherington, Paul, 1922-1929, 1931, 1939, and undated
Box 1
Connell, Louise Fox, 1923, 1979
Box 1
D'Aloise, Larry, 1960, 1962-1963, 1966-1967 and undated
Box 1
Day, William, 1928, 1936
Box 1
Dennison, Robert E., 1979
Box 1
Elton, Wallace, 1949, 1958-1959, 1979-1980
Box 1
Fielden, E.J., 1959 and undated
Box 1
Flower, Henry, 1930, 1947, 1954, 1979 and undated
Box 1
Francisco, Don, 1945-1949, 1952, 1973 and undated
Box 1
Graham, William J., undated
Box 1
Hamilton Russell, James, 1920s-1956
Box 1
Hamilton Russell, Timothy, 1970, 1979-1980
Box 1
Hardy, Gelston, 1907, 1930, 1944-1945, 1948, 1953, 1956, 1958, 1966, 1979-1983
(2 folders)
Box 1
Henderson, Howard, 1920, 1928-1938 and undated
Box 1
Hinks, Kennett, 1925, 1930, 1947, 1949, 1963-1966, 1978-1979, 1982, 1985 and undated
Box 1
Hinks, William, 1940, 1960, 1967 and undated
Box 1
Hobbs, Arthur E., 1931, 1979
Box 1
Jaccaci, Thayer, 1980
Box 1
Jessup, John K., undated
Box 1
Johnson, Arno H., 1947, 1960-1964
Box 1
Johnston, Don, See Oversize Material
Box 1
King, Peggy, 1928, 1963, 1979
Box 1
Kinney, Gilbert, 1924, 1930, 1938, 1952, 1985 and undated
Box 2
Kohl, Howard, 1906, 1926, 1948, 1956-1957, 1978-1979
Box 2
Lanigan, Denis, speeches, 1984, 1986
Box 2
Marquand, John, 1972
Box 2
McKee, Rudyard C., 1959, 1962
Box 2
Meek, Sam, 1917, 1919, 1924-1925, 1929-1973, 1977-1982, 1984 and undated
(7 folders)
Box 2
Merrick, Robert, 1929, 1980 and undated
Box 2
Monsarrat, John, 1955, 1960-1979
(2 folders)
Box 2
Odell, John A., undated
Box 2
Olson, Sidney, 1961, 1974, 1979 and undated
Box 2
O'Meara, Walter, 1930-1952
Box 2
Raymond, Charles E., 1890s, 1920-1930, 1956
Box 2
Reber, John, 1930-1931, 1947, 1958, 1971, 1978-1979 and undated
Box 3
Reed, Vergil D., 1949, 1979 and undated
Box 3
Reese, Florence, 1959, 1979-1980 and undated
Box 3
Resor, Helen, 1920, 1924, 1936, 1963-1964 and undated
Box 3
Resor, Helen and Stanley, 1917, 1927-1928, 1937-1938, 1947, 1955, 1963, 1968, 1983 and undated
Box 3
Resor, Helen; her sister Therese Lansdowne Duble, 1968, 1981 and undated
Box 3
Resor, Stanley, 1901-1983 and undated
(3 folders)
Box 3
Richardson, George, 1948, 1978-1979
Box 3
Richey, Hunter, 1949, 1977
Box 3
Saunders, Douglas, 1946, 1949, 1957, 1961
Box 3
Schachte, Henry, 1963-1964, 1969, 1972, 1974
Box 3
Senior, Raimond del Noce, 1965-1966, 1973, 1976
Box 3
Seymour, Dan, 1958-1979
Box 3
Seymour, Dan, speeches, 1966-1972
Box 4
Smith, Rae, 1924, 1930, 1938
Box 4
Stansbury, Harold, 1921, 1924, 1954, 1955 and undated
Box 4
Stanton, Henry T., 1924, 1927, 1940s, 1954 and undated
Box 4
Steichen, Edward, 1927-1928, 1963 and undated
Box 4
Strouse, Norman, 1956, 1964-1976, 1979, 1984 and undated
Box 4
Taylor, Winfield, 1949, 1957, 1979
Box 4
Thompson, James Walter, 1893-1907, 1921, 1926, 1928, 1930, 1935-1937, 1950, 1958, 1962, 1964, 1968, 1976, 1979 and undated
(2 folders)
Box 4
Watson, John B., 1921-1929, 1958, 1979 and undated
Box 5
Wilson, Edward B., 1964, 1973, 1985
Box 5
Wilson, Edward G., 1930-1986 and undated
(2 folders)
Box 5
Woodell, Shirley, 1947-1980
(5 folders)
Box 5
Young, James Webb, 1916-1965
Box 5
Young, James Webb, 1922-1982 and undated
(5 folders)
Box 6

Contains printed materials, correspondence, articles, clippings, press releases, and account histories of JWT clients that Dawkins researched for his book.

Arranged alphabetically by client's name. See also Oversize Materials.

Clients Lists, 1920-1978 and undated
Box 6
American Memorial Chapel Committee, (London Office), 1959 and undated
Box 6
Cheek-Neal Coffee Company, (Maxwell House), 1925-1927
Box 6
Chesebrough-Pond's, 1916, 1940, 1950, 1959, 1963 and undated
Box 6
Fleischmann Company, 1925-1926 and undated
Box 6
General, 1908, 1928, 1943-1960, 1978 and undated
(2 folders)
Box 6
Argentina: Falcon, Futura and Taunus, 1963, 1976
Box 6
Around the World Campaign 1948, 1957,
(1 folder)
Box 6
Around the World Campaign 1957, 1979
(7 folders)
Box 7
Campaign Themes, 1957-1979
Box 7
Code Name Fox : The Story of Ford Fairmont and Mercury Zephyr, 1978
Box 8
Fairlane, 1966 Nov. 15
Box 8
Cortina, 1969 and undated
Box 8
Ford and JWT: a dialogue prepared as an orientation for Bunky Knudson, 1968, Aug. 8
Box 8
The Ford Book of Styling, 1963
Box 8
Ford dealers' Closed Circuit Television Conference, 1954, Jan. 28
Box 8
The Ford Image in Europe, 1976, Sept. 15
Box 8
Ford International : Considerations for Strengthening Ford's Position in the Expanding European Market, 1966
Box 8
Ford International : Product Value Campaign, 1963, Dec. 5
Box 8
Germany, 1966 and undated
Box 8
History, 1961, 1963, 1969, 1977
Box 8
Iacocca's Questions, 1970, Jan. 10
Box 8
Magazine and Newspaper Follow-ups for 1965, 1964, Aug. 4
Box 8
Maverick, 1964, 1968, 1969 and undated
Box 8
Mustang, 1963-1966
(5 folders)
Box 9
Newark Ford Dealer Advertising Association fires JWT, 1970
Box 9
Organizational Chart, undated
Box 9
Printed Materials, 1964, 1966, 1970, 1978
Box 9
Product Value Campaign, 1962
Box 9
A Quick Look at Maverick on Brazil, 1977, Sept. 26
Box 10
The Reality Project, 1968, June
Box 10
Understanding Pop Culture in the Marketplace, presentation by Ford Creative Group for Don Frey, 1966 and undated
Box 10
Franklin Baker Co., Baker's Coconut, 1924
Box 10
General Cigar Company, 1942
Box 10
Grand Rapids Refrigerator Co., 1916 and undated
Box 10
Henry McKenna bourbon, 1967, June 13
Box 10
Irving Trust Company, 1925
Box 10
Kraft, 1904, 1959, 1964, 1972, 1977 and undated
Box 10
Lever Brothers : Lux and Rinso, 1925, 1935, 1950, 1966 and undated
Box 10
Pabst Malt, 1895
Box 10
Pan American World Airways, (campaigns 1943-1969), 1956,1959 and undated
Box 10
Prudential Insurance Company, 1960
Box 10
Shell Oil Company, 1930, 1938, 1942, 1952-1953, 1960 and undated
Box 10

Consists of articles, clippings, printed materials, chronologies, notes and excerpts from publications, correspondence, writings, and speeches. In this series exists a unique history of JWT's offices in Spain.

Materials are arranged alphabetically by folder title. See also Oversize Materials.

Advertisements (primarily photocopies), 1912-1948, 1950 and undated
Box 10
Advertising & Marketing History Articles by Richard W. Pollay, 1976-1978
Box 10
Advertising Hall of Fame, 1973-1979
Box 10
Advertising History from Babylonian times through the 1980s, 1857, 1959-1980
Box 10
Agency Rankings, 1916-1980
Box 10
American Business History, excerpts from, undated
Box 10
Batten, Barton, Durstine, Osborn, History of Company, 1954, 1961-1962, 1966
Box 10
British Admen Know People Better than Politicians, by Jeremy Bullmore, 1977, May 25
Box 10
British Market Research Bureau, London, 1960, 1964
Box 10
Broadcast Advertising--Radio, 1895-1978 and undated
Box 11
Broadcast Advertising--Television, 1937-1979
Box 11
“Close-up : London” (speech, author unidentified), 1985
Box 11
Competitive Advertising Agencies, 1955-1979
Box 11
Dawkins' Chonological Research Notes, 1864-1980
Box 11
Dawkins' Project Correspondence, 1979-1981
Box 11
Dawkins' Project Notes, ca. 1979-1981
Box 11
Expenditure Data, 1956-1960
Box 11
Freedom of Choice Campaign of the Magazine Publishers Association, 1966-1968
Box 11
Historical Exhibit on the 11th Floor, New York office, 1977 and undated
Box 11
The History of Advertising Archives (Vancouver, Canada), 1978-1979
Box 11
The History of Advertising Trust (London), 1977-1979
Box 11
History of the J. Walter Thompson Company, 1864-1962 by Frankie McKee Robins, 1962, Jan.
Box 11
Internal and External Communications Recommended Plan, 1976
Box 11
The J. Walter Thompson Company: An Advertising History, 1979
Box 11
JWT Handbook, 1976, Oct. 26
Box 11
JWT Historical Project (Archives), 1977
Box 11
JWT History Presentation, 1980, April 22
Box 11
JWT: Article written for the Book of Knowledge Encyclopedia, 1978, Sept. 27
Box 11
JWT: Articles about the Company, 1916-1972
Box 11
JWT: Broadcast Advertising, 1926-1962
Box 11
JWT: Copy Analysis--Bourbon Print Advertising, 1967
Box 12
JWT: Copy and Plan Department Policy, 1915, 1930 and undated
Box 12
JWT: Creativity, 1917, 1957, 1960, 1964-1965, 1971 and undated
Box 12
JWT: Handbook for Personnel, 1947-1961
(2 folders)
Box 12
JWT: House Ads, 1889, 1917, 1953-1960, 1970 and undated
Box 12
JWT: Howard Henderson Documents, 1904-1962
Box 12
JWT: Howard Henderson Documents v. 2, 1939-1980
Box 12
JWT: International Advertising Agency, 1937
Box 12
JWT: International Expansion, 1927-1980
Box 12
JWT: Jokes from other countries, 1966
Box 12
JWT: Management Transition clippings, 1974-1979 and undated
Box 13
JWT: Memorabilia, pictures of, undated
Box 13
JWT: Motion Picture Department, 1930, 1947
Box 13
JWT: New Business Presentations, 1952, 1958, 1971
Box 13
JWT: New Business speech, An Opportunity for J. Walter Thompson To Become Identified as the Leading Factor in Today's 'New Product' Economy, author unknown, 1957, July 17
Box 13
JWT: Newsletters (originals and copies), 1928, 1963-1966
Box 13
JWT: Personnel Data, 1931, 1952, 1975-1977 and undated
Box 13
JWT: Personnel Lists and addresses, 1924-1980
Box 13
JWT: Radio Department, 1928-1978
Box 13
JWT: Resor Library, What is the, 1927, Dec. 26
Box 13
JWT: Research and Planning Department, 1923, 1932, 1953-1954, 1956-1960, 1969, 1978-1980 and undated
Box 13
JWT: Retirement Trust and Stockholders Information, 1972-1979
Box 13
JWT: Some Basic Roots of the J. Walter Thompson Company: A Starting Point for Future Growth, 1959
Box 13
JWT: Some Basic Roots of the J. Walter Thompson Company: A Starting Point for Future Growth, 1959, 1972 revisions
Box 13
JWT: Some Basic Roots of the J. Walter Thompson Company: A Starting Point for Future Growth, condensed for Howard Henderson's opening talk to the “Eyes on Thompson” group, 1960
Box 13
JWT Staff Quotes, undated
Box 13
JWT: TV and Radio Department, 1930-1964 and undated
Box 14
JWT: Testimonial Advertising, 1930, 1935
Box 14
JWT: Wartime Advertising, undated
Box 14
JWT: Women In Advertising, clippings, 1928-1931, 1938, 1948, 1951, 1963, 1975
Box 14
Lord & Thomas-Albert Lasker-Foote, Cone & Belding, 1929, 1959-1962, 1968-1972 and undated
Box 14
Magazines, History of, 1925-1930 and undated
Box 14
Marschner, Don, Birth of a Giant (The economic aspects of the early history of advertising agencies.), 1962
Box 14
Munro, Dave, clippings about libel suits against Munro, then editor of Space & Time, 1940-1946, 1961
Box 14
N.W. Ayer, History of Company, 1967, 1969, 1973 and undated
Box 14
Newspapers, History of, 1935, 1978 and undated
Box 14
Offices: Australia, 1930, 1931, 1937, 1957, 1962, 1965
Box 14
Offices: Caracas, 1964
Box 14
Offices: Canada, 1932, 1958, 1965
Box 14
Offices: Chicago, 1926-1927, 1935, 1946, 1948, 1959, 1962-1969, 1979
Box 14
Offices: Cincinnati, 1930 and undated
Box 14
Offices: Detroit, 1916, 1965 and undated
Box 14
Offices: Domestic and International Lists, 1927-1937
Box 14
Offices: Frankfurt, 1964
Box 14
Offices: Hollywood, 1938, 1956-1957, 1961, 1976
Box 14
Offices: India, 1949-1950, 1962
Box 14
Offices: London, 1919, 1921, 1925, 1928, 1930-1931, 1948-1951, 1953-1954, 1959-1962, 1964-1965, 1969, 1971, 1976, 1978-1979, 1985, 1986 and undated
(3 folders)
Box 14
Offices: Los Angeles, 1965
Box 15
Offices: Mexico, 1952
Box 15
Offices: New York, 1917-1929, 1932, 1937, 1946, 1953, 1957-1958, 1961-1965, 1975, 1979-1980 and undated
Box 15
Offices: Paris, 1959, 1965
Box 15
Offices: Peru, 1957-1958
Box 15
Offices: Philippines, 1960, 1974-1977 and undated (includes Ford campaign research and advertisements)
Box 15
Offices: Regions: Asia/Pacific, 1956 and Latin America, 1962
Box 15
Offices: St. Louis, 1930
Box 15
Offices: Sao Paulo, 1959
Box 15
Offices: South Africa, 1933, 1977, 1979
Box 15
Offices: Spain: J. Walter Thompson España from 1927 to 1936, by Julian Bravo, ca. 1976
Box 15
Offices: Toyko, 1959
Box 15
Offices: Washington, D. C., 1960, 1963, 1980
Box 15
Peoria Journal Star Project, (re: newspaper design and function), 1969
Box 15
Picture Sources for Dawkins's Book, 1978-1979 and undated
Box 15
The Philosophy of Advertising (typescript preface to a book), by Garritt Lydecker, 1962
Box 15
Quotations and Anecdotes about the Advertising Industry, ca. 1924-1985
Box 15
Research in Advertising Awards, 1925-1931 and undated
Box 15
Townsend & Townsend, advertising evaluations company, 1938, 1947, 1978 and undated
Box 15
Unilever Conference on Creative Advertising Principles ; Some Things We Have Learned, a speech, presented by Dan Seymour, 1962, Nov. 29
Box 15

Consists of two subseries: Transcripts and Audio.

Consists of interviews conducted by Dawkins either in person or over the telephone. Don Johnston's interview was conducted by others in Bombay, India and there are two interviews with Louise Fox Connell, one by Dawkins and another by Rosamond Hartshorn in 1977. Some files contain multiple transcripts that are annotated by the interviewee.

Arranged alphabetically by interviewee's name.

Adams, Taylor, 1979
Box 16
Connell, Louise Fox, 1977, 1979
Box 16
D'Aloise, Larry, 1979, June 20
Box 16
Devine, Jack, 1979, Aug. 14
Box 16
Elton, Wallace, 1979
Box 16
Flower, Henry, 1979
Box 16
Hamilton Russell, Timothy, 1979, Oct. 30
Box 16
Hardy, Gelston, 1979
(3 folders)
Box 16
Henderson, Howard, 1979
Box 17
Hinks, Kennett, 1979
Box 17
Hobbs, Arthur E., 1979
Box 17
Johnston, Don, 1980, Dec. 3
Box 17
King, Peggy, 1979
Box 17
Kohl, Howard, 1979, June 21 and Nov. 8
Box 17
Lanigan, Denis, 1979, Oct. 19
Box 17
Lord, Walter, 1979
Box 17
Meek, Sam, 1979-1980
Box 17
Moloney, Ted, see Mygatt, Phil and Ted Moloney, 1979, Nov. 13
Box 17
Monsarrat, John, 1979
Box 17
Mygatt, Phil and Ted Moloney, 1979, Nov. 13
Box 17
Olson, Sidney, 1979
Box 17
Reese, Florence, 1979
Box 17
Strouse, Norman, 1979, Oct. 23
Box 18
Tempest, Margaret, 1979
Box 18
Thompson, Mrs. (Adele) Walter Roosevelt, 1979, Mar. 19
Box 18
Wilson, Edward G., 1979
Box 18
Subject Index, 1979
(2 folders)
Box 18

Consists of a recording tape and cassette tapes of Dawkins's notes and interviews he conducted for his book.

Tapes are arranged alphabetically.

Entire subseries is RESTRICTED until written permission received from interviewee or their descendents.

Adams, Taylor, 7 Jun., 13 July 1979
(2 tapes)
Box 19
Connell, Louise, 22 Jun., 12 July 1979
(2 tapes)
Box 19
D'Aloise, Lawrence, 20 June 1979
(2 tapes)
Box 19
Elton, Wallace, 1 Aug. 1979
Box 19
Flower, Henry, 20 July, 16 Oct, 1979
(3 tapes)
Box 19
Hamilton Russell, Timothy, 30 Oct. 1979
Box 19
Hardy, Gelston, 18-20 Sept. 1979
(4 tapes)
Box 19
Hinks, Kennett, 12 Sept. 1979
(2 tapes)
Box 19
King, Peggy, 19 Oct. 1979
Box 20
Kohl, Howard, 8 Nov. 1979 see Sam Meek 8 Nov. 1979
Box 20
Lanigan, Denis, 19 Oct. 1979
Box 20
Lord, Walter, 13 Oct. 1979
Box 20
Meek, Sam 8, 10 Nov. 1979
(3 tapes)
Box 20
Moloney, Ted, 13 Nov. 1979 see Mygatt, Phil, 13 Nov. 1979
Box 20
Monsarrat, John, 6 Aug 1979
(2 tapes)
Box 20
Mygatt, Phil and Ted Moloney, 13 Nov. 1979
(2 tapes)
Box 20
Olson, Sidney, 19 July, 28 Aug. 1979
(2 tapes)
Box 20
Reese, Florence, 2 Aug. 1979
Box 20
Strouse, Norman, 23 Oct. 1979
Box 20
Taylor, Winfield, 20 June, 16 July, 1979
(2 tapes)
Box 21
Tempest, Margaret, 9 Aug. 1979
(2 tapes)
Box 21
Thompson, Mrs. W. Roosevelt, (J. Walter Thompson's daughter-in-law), 19 Mar. 1979
Box 21
Wilson, Edward G., 24 Oct. 1979
(2 tapes)
Box 21
Luncheon Meeting: Dawkins, Sharon Gordon, Ginny Bahr, Gene Scarito, Emma Paggioli, and Mary Ellen Evan, 1979, Oct. 17
(7.5 lps recording tape)
Box 21
Notes: Howard Henderson Albums
(4 tapes)
Box 21
Notes: On Interviews [ Flower, Kohl, Wilson]
(3 tapes)
Box 21
Notes: Miscellaneous
Box 21

Contains several drafts of sections and sidebars for Dawkins's book. Also has two smaller drafts of manuscripts Dawkins wrote using the materials found in this collection.

These drafts were never published and remain CLOSED except to the members of the J. Walter Thompson Company.

Drafts for Sections in Dawkins's book and a capsule history of JWT, undated
Box 15
Sidebars for Dawkins's book, 1927-1980 and undated
Box 15
Ain't It Hell On A Windy Day, 1981
(5 folders)
Box 22
Adventures in the Ad Game by Colin Campbell Dawkins, 1986 and undated
Box 22
A Very Interesting Company in a Very Interesting Business, undated
(2 folders)
Box 22
Carroll, Carroll, 1965, 1969
Box 23
Johnston, Don, 1981, April 13
Box 23
King, Peggy, undated
Box 23
Meek, Sam, 1968, 1974
Box 23
Olson, Sidney, 1970
Box 23
Resor, Helen, her sister, Therese Lansdowne Duble, 1920, 1973
Box 23
Resor, Helen and Stanley, 1951
Box 23
Resor, Stanley, 1950-1951, 1956, 1962, 1980 and undated
Box 23
Thompson, James Walter, 1968
Box 23
Woodell, Shirley, 1947, 1958, 1960
Box 23
Young, James Webb, 1959, 1973
Box 23
Ford, 1953, 1957, 1959-1960, 1966, 1969 and undated
Box 23
Lever Brothers, undated
Box 23
Agency Rankings, 1979-1980
Box 23
Advertisements, 1912, 1929 and undated
Box 23
Advertising History, 1776, 1970, 1979
Box 23
Batten, Barton, Durstine, Osborn, Company History, 1974
Box 23
Broadcast Advertising: Radio, 1937
Box 23
Broadcast Advertising: Television, 1979
Box 23
Competitive Advertising Agencies, 1979
Box 23
Dawkins's Chronological Research Notes, 1970
Box 23
Does it pay to advertise, 1924, April-May
Box 23
Expenditure Data, 1957
Box 23
JWT: Advertising Billings, undated
Box 23
JWT Historical Project, 1984 and undated
Box 23
JWT: Some Basic Roots of the J. Walter Thompson Company, undated
Box 23
Lord & Thomas, Lasker, Foote, Cone & Belding, 1965, 1973, 1976
Box 23
N.W. Ayer, 1976
Box 23
Offices: Hollywood, 1959
Box 23
Offices: London, 1985; Round the Square, 1978-1979
Box 23
Offices: Los Angeles, 1959
Box 23
Offices: New York, 1980
Box 23
Quotations and Anecdotes about the Advertising Industry, 1982, 1984 and undated
Box 23
Townsend & Townsend, advertising evaluations company, 1947
Box 23
Olson, Sid: House Advertisement, 1970
Box 23
Resor, Helen and Stanley, J. B. Williams Co., 1951
Box 23
Resor, Stanley: J. B. Williams Co., 1950-1951
Box 23
1953
Box 23
Company, 1957, 1959-1960
Box 23
Mexico, 1972
Box 23
Pinto, undated
Box 23
Ballantine Beer, undated
Box 23
Chesebrough-Pond's, undated
Box 23
Procer & Gamble, Crisco, 1912
Box 23
Simmon's Co., 1929
Box 23
House Advertisements: 1946-1948, 1961, 1984
Box 23
Associated Hospital Service of New York, 1958
Box 23
Dr. West's, 1955
Box 23
Farrell Lines, 1952
Box 23
Group Hospitalization, Inc., 1958
Box 23
Kraft Television Theatre, A Night to Remember, 1956
Box 23
Norteastern New York Medical Service, Inc., ca. 1958
Box 23
Parker Pen Co., 1950 (London)
Box 23
Personna, 1950-1951 (London)
Box 23
Sanpic, 1950 (London)
Box 23
Thompson House Ads, 1958
Box 23
United Medical Service, Inc, 1957-1958
Box 23
Barrett Co., undated (Canada)
Box 23
DE-FLY-ER of Canada, undated
Box 23
Fleischmann, 1949
Box 23
1958-1959, 1965
Box 23
Company, 1955-1960, 1962
Box 23
Galaxie, 1962 (Mexico)
Box 23
Industrial trucks, 1956, 1959
Box 23
Mustang, 1964, 1975
Box 23
Irving Trust Co., 1951
Box 23
J. B. Williams, 1951, undated
Box 23
Mobil Oil, 1955 (Mexico)
Box 23
Mosler Safe Co., undated
Box 23
Pan American, 1950 (London), 1953
Box 23
Polyrein Corporation, undated (Canada)
Box 23
Reckitt & Colman Ltd, 1950 (London)
Box 23
Thompson House Ads, 1956-1959
Box 23
Western Union, 1949
Box 23
Miscellaneous Oversize Material
Oversize Folder 1-3

Historical Note

DateEvent(s)
1922, Sept. 8Born on an Indian reservation near Tulsa, Oklahoma
1930sGrew up in New York City, where he studied art and planned to be a portrait painter
1943, March - Sept.Worked with WABC radio's wartime all-night record operation
1943, Sept. 10 - 1946, Mar. 8In the Air Corps; advanced from private to corporal; worked in public relations and on corps newspapers
1947Began his 34 year career at the J. Walter Thompson Company (JWT) as a mailroom messenger in the New York office. He shortly thereafter advanced to be a market research clerk.
1949, Jan.Appointed Junior Copywriter, assistant to Larry D'Aloise at JWT
1949, Sept. - 1951, Feb.Assigned to JWT-London's copy group; first American to join the London office after the WWII hiatus; worked on Pan American and Parker Pen accounts
1950, Dec.Started JWT/BMRB (British Market Research Bureau) News, renamed Round the Square, the London office's house publication
ca. 1950Married Patricia Horan, an American who worked in the London office's Art Department
1951Returned to New York Office
1952, April - 1953, Mar.Worked in Montreal office on Barrett and Dominion Glass accounts
1953Rejoined New York office, writing on a variety of accounts including Ford international, Mosler Safe Co., Blue Cross, and J B. Williams
1953-1971Worked on Ford account
1962-ca. 1978Principal assignments consisted of Ford-Ford Division Magazine, Outdoor, Advance Projects and International
1965Named a Vice President
1972, Oct.Sent to Paris office as Creative Director
1978Proposed writing a history of JWT which he worked on for several years as a part-time JWT employee
1981Retired from J. Walter Thompson Company
1986 November 27Died in Pennsylvania

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Colin Dawkins Papers, 1776-1986. David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The Colin Dawkins Papers were transferred to the David M. Rubenstein Rare Book & Manuscript Library from the J. Walter Thompson Company in 1987. Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.

Processing Information

Processed by: Katherine Hufstetler, Janie Morris, Phoebe Evans, Charn Reid

Completed June, 1996

Encoded by Stephen Douglas Miller

This finding aid is NCEAD compliant.