This finding aid is NCEAD compliant.
Aleph Number:
Collection is restricted.
In addition, patrons must sign the Acknowledgment of Legal Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in Duke University's Library Service Center. Consequently, there may be a 24-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
[Identification of item], J. Walter Thompson Company. Detroit Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
The J. Walter Thompson Co. Archives: Detroit Office Records was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1989-2002.
Processed by Richard Collier; Rubenstein Library staff
Completed June 25, 2003
Encoded by Ruth E. Bryan; Richard Collier; Fuad Naeem
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.
Collection (accessions from 1991-1999) is minimally processed. Contains miscellaneous files from the Detroit office, including Ford and competitive collateral literature; tearsheets; Ford and competitive price lists and specs; Ford historical files and publications; internal office publications; EPA files and reports. Includes photographs, slides, and two film reels. Most items refer to the domestic Ford account, as well as to trucks rather than cars. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. A container list was created only for accession 93-015.
Addition (02-202)(4872 items, 13.2 lin. ft.; dated 1986-1999 and undated) is minimally processed. Contains primarily color transparencies for Ford dealer catalogs (by model and year, 1993-1997) and photographs of Ford car and truck interior and exteriors (1999). Also includes final versions of Ford dealer catalogs (1992-1999); local Ford Dealer Association campaign mockups (by city/district, 1990-1996); Ford trucks campaign materials (1991-1998); and campaign mockups for Gerry Baby Products (1989) and Hooks Drug Stores (1990). A container list was created for this accession.
These are searchable subject entries for this collection. Performing a search on these subjects in the Duke University Libraries online catalog will bring up other related research materials.
Unpublished materials less than 15 years old are closed to non-JWT researchers.
Engineering and standards information for axles, engines, misc. other components, and Recreational Vehicles.
Misc. models. Clippings from various sources.
Show room catalogs.
Show room catalogs.
[Oversized material removed to Box 83.]
Show room catalogs.
[Oversized material removed to Box 83.]
Show room catalogs.
Direct Mail.
Direct mail.
[Duplicates discarded, 2 copies retained.]
Chiefly dealer catalogs.
Chiefly dealer catalogs.
[Oversized material removed to Box 83.]
Sales catalogs, accessories catalogs. Misc. other collateral literature. No files for 1971-1972.
Misc. photographs of Ford cars, station wagons, engines, and components.
Misc. photographs of Ford cars, station wagons, engines, and components
Tearsheets and direct mail.
Ford Dealer Publication.
Direct Mail.
Car club magazine, promotional publication.
Cars and trucks, duplicates discarded.
Chiefly truck catalogs.
Chiefly dealer catalogues for cars.
Chiefly dealer catalogues for cars.
Chiefly dealer catalogues for cars.
Various models.
Various models.
Various models, WHQ Construction photos, accessories, details, engines.
Various models, WHQ Construction photos, accessories, details, engines.
Miscellaneous manufacturers.
[Oversized material removed to box 83.]
[Oversized material removed to Box 83.]
[Oversized material removed to Box 83.]
[Additional notes provided by archivist.]
[Additional notes provided by archivist.]
[Additional notes provided by archivist.]
[Oversized material removed to Box 83.]
Unpublished materials less than 15 years old are closed to non-JWT researchers.
Some of the materials in this accession are not immediately accessible, because they require further processing before use. Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Technical Services staff need to process materials in envelopes before use.]
[Technical Services needs to reformat for use copies of VHS videocassettes before use.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in envelopes before use.]
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in envelopes before use.]
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in envelopes before use.]
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in envelopes before use.]
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in envelopes before use.]