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Preliminary Guide to the J. Walter Thompson Company. Detroit Office. Records, 1947-1999 and undated

Collection Overview

Collection (accessions from 1991-1999) is minimally processed. Contains miscellaneous files from the Detroit office, including Ford and competitive collateral literature; tearsheets; Ford and competitive price lists and specs; Ford historical files and publications; internal office publications; EPA files and reports. Includes photographs, slides, and two film reels. Most items refer to the domestic Ford account, as well as to trucks rather than cars. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. A container list was created only for accession 93-015.

Addition (02-202)(4872 items, 13.2 lin. ft.; dated 1986-1999 and undated) is minimally processed. Contains primarily color transparencies for Ford dealer catalogs (by model and year, 1993-1997) and photographs of Ford car and truck interior and exteriors (1999). Also includes final versions of Ford dealer catalogs (1992-1999); local Ford Dealer Association campaign mockups (by city/district, 1990-1996); Ford trucks campaign materials (1991-1998); and campaign mockups for Gerry Baby Products (1989) and Hooks Drug Stores (1990). A container list was created for this accession.

Descriptive Summary

Title
J. Walter Thompson Company. Detroit Office. records 1947-1999 and undated
Creator
J. Walter Thompson Company. Detroit Office.
Extent
48,972 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is restricted.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Unpublished materials less than 15 years old are closed to non-JWT researchers.

Photographs, Ford trucks, 1961-1986
Box 1
Photographs, Ford trucks, 1960-1967
Box 2
Photographs, Ford trucks, 1963-1967
Box 3
Photographs, Ford trucks, 1965-1984
Box 4
Historical Files. Ford truck components 1960s

Engineering and standards information for axles, engines, misc. other components, and Recreational Vehicles.

Box 5
Collateral literature, Ford trucks, 1960s
Box 6
NADA, used car price guides, early 1980s
Box 7
Ford Dealer, Truck comparison information booklets, 1954-1971
Box 8
Competitive Collateral literature, trucks, 1977-1987
Box 9
For Sales and Promotional Literature
Box 9
Competitive Collateral literature, Ford trucks 1978-1986
Box 10
Mack
Box 11
Mazda
Box 11
Peterbuilt
Box 11
Plymouth
Box 11
Toyota
Box 11
Dodge
Box 11
GMC
Box 11
Datsun
Box 11
Miscellaneous
Box 11
Recreational Vehicles, Older Trucks
Box 11
Brockway
Box 11
Chevrolet
Box 11
Freight Linear
Box 11
Jeep
Box 11
Kenworth
Box 11
White
Box 12
Fleet
Box 12
Leasing
Box 12
Motor-Homes
Box 12
Rent-a-Car
Box 12
Campers
Box 12
Maximum Duty Trucks
Box 12
Heavy Duty Trucks
Box 12
Competitive truck articles

Misc. models. Clippings from various sources.

Box 12
Chevrolet Trucks, 1958-1971

Show room catalogs.

Box 13
Chevrolet trucks, 1970-1978

Show room catalogs.

Box 14

[Oversized material removed to Box 83.]

Dodge trucks, 1973-1988

Show room catalogs.

Box 15

[Oversized material removed to Box 83.]

Dodge trucks, 1983, 1986-1987

Show room catalogs.

Box 16
Heavy Trucks
Box 16
Tractors
Box 16
Press Releases, Ford 1960-1968
Box 17
Misc. Trucks 1963-1975

Direct Mail.

Box 17
Misc. Trucks 1965-1966

Direct mail.

Box 18
"Sales Workshop News-For Ford Dealers and Salesman"
Box 18
"Ford Science Front," 1964-1968
Box 18
Photograph-Ford trucks and Fire Engines
Box 18
Ford truck catalogs, 1968-1976

[Duplicates discarded, 2 copies retained.]

Box 18
Ford truck catalogs, 1977-1980
Box 19
Competitive Collateral Literature, Ford trucks, 1951-1959

Chiefly dealer catalogs.

Box 20
Competitive Collateral Literature, Ford trucks, 1960-1965

Chiefly dealer catalogs.

Box 21
Competitive Collateral Literature-Ford trucks, 1966-1976

[Oversized material removed to Box 83.]

Box 22
Competitive Collateral Literature-Ford trucks, 1966-1976 (cont.)

Sales catalogs, accessories catalogs. Misc. other collateral literature. No files for 1971-1972.

Box 23
Photographs, Ford Cars, 1952-1959

Misc. photographs of Ford cars, station wagons, engines, and components.

Box 24
Photographs, Ford Cars, 1947-1951 (cont.)

Misc. photographs of Ford cars, station wagons, engines, and components

Box 25
Ford manufacturing and engineering files
Box 25
Product Information
Box 25
Press Releases
Box 25
Sales and Promotion Literature
Box 25
Historical Files-Engines, axles, filters
Box 25
Competitive Comparisons, Ford Trucks, 1950s-1960s
Box 25
Competitive Advertisements, Trucks, 1976

Tearsheets and direct mail.

Box 25
"Ford Times," 1972-1977
Box 26
"Ford Truck Times," 1968-1976
Box 26
"Clues," 1952

Ford Dealer Publication.

Box 26
Publications (cont.)
Box 27
Competitive Advertisements and Collateral Literature, 1963-1965
Box 28
Thunderbird

Direct Mail.

Box 28
Direct Mail, 1968
Box 28
Trucks, 1970s
Box 28
Collateral literature, Ford, 1970s-1980s
Box 28
"Clues" 1956-1966

Car club magazine, promotional publication.

Box 29
Collateral literature, Ford, 1987-1988

Cars and trucks, duplicates discarded.

Box 30
Collateral literature, Ford, 1984-1986
Box 31
Collateral literature, Ford, 1981-1983

Chiefly truck catalogs.

Box 32
Collateral literature, Ford, 1950-1957

Chiefly dealer catalogues for cars.

Box 33
Collateral literature, Ford, 1957-1960

Chiefly dealer catalogues for cars.

Box 34
Collateral literature, Ford, 1957-1960 (cont.)

Chiefly dealer catalogues for cars.

Box 35
Photographs, Ford trucks, 1969-1970

Various models.

Box 35
Photographs, Ford trucks, 1969-1977(cont.)

Various models.

Box 36
Photographs, Ford trucks, 1979-1973

Various models, WHQ Construction photos, accessories, details, engines.

Box 37
Photographs, Ford trucks, 1979-1973(cont.)

Various models, WHQ Construction photos, accessories, details, engines.

Box 38
Competitive Direct Mail

Miscellaneous manufacturers.

Box 39
Truck price historical file, Ford, 1970s-1980s
Box 40
Rapid Specs. 1986
Box 40
Rapid Specs, Price lists, 1986
Box 41
Toyota
Box 41
Volkswagen
Box 41
Nissan
Box 41
Mazda
Box 41
Competitive price information (cont.)
Box 42
Truck price historical file, Ford, 1980
Box 42
Ford truck catalogs 1971-1972
Box 43
Truck Names file
Box 44
EPA Files, 1974-1976, 1978-1979
Box 44
EPA Files, 1977, 1980
Box 45
EPA Files, 1981
Box 46
Competitive Collateral Literature, GMC truck, 1969-1973
Box 46
Competitive Collateral Literature, GMC truck, 1980-1986

[Oversized material removed to box 83.]

Box 47
Competitive Collateral Literature, trucks, GMC 1987 Dodge 1962-1972
Box 48
Competitive Collateral Literature, trucks, GMC 1974-1978 Dodge 1970-1971
Box 49
Ford Truck shop manuals, 1970s

[Oversized material removed to Box 83.]

Box 49
Competitors comparison price lists, 1970s-1980s
Box 50
Ford truck shop manuals, 1970s
Box 51
Competitors price lists, 1980-1985
Box 52
Competitors price lists, 1980-1985 (cont.)
Box 53
Ford service manuals, specs, 1957-1969
Box 54
Competitors price lists, early 1980
Box 54
Collateral literature, Ford heavy truck, 1964-1968
Box 54
Collateral literature, Ford truck, 1960s
Box 54
Collateral literature, Ford truck, 1960s (cont.)
Box 55
Collateral literature, Ford trucks, 1958-1964
Box 56
Competitive collateral literature, trucks, 1969-1973
Box 57
Fleet management news, 1969-1971
Box 58
Competitive collateral literature and photographs, trucks, International Harvester, 1960sand 1970s
Box 58
Competitive collateral literature and photographs, trucks, Jeep, Kenworth, Mack, 1960s and 1970s
Box 59
Competitive collateral literature, trucks, GMC, 1960s
Box 60
Competitive collateral literature, trucks, Mazda, Mitsubishi, 1980s
Box 60
Competitive collateral literature, trucks, Mazda, Mitsubishi, 1980s (cont.)
Box 61
Competitive collateral literature, trucks, mostly Chevrolet, 1980s
Box 62
Competitive collateral literature, Chevrolet trucks, 1987
Box 63
"Automotive News," almanac issues 1959-1966, 1974; Ford 75th Anniversary issue, 1978
Box 63
Body builders layout book, Dodge, 1966, 1970;Chevrolet 1968
Box 63
Ford Ranger preliminary engineering specs, 1983
Box 63
Manuals, Ford trucks, 1970s-1980s
Box 63
Competitive collateral literature, Mitsubishi, 1987

[Oversized material removed to Box 83.]

Box 64
Reports, office files--Ford Research, mostly 1980s

[Additional notes provided by archivist.]

Box 65
Reports, office files--Ford Research, mostly 1980s

[Additional notes provided by archivist.]

Box 66
Collateral literature, Ford heavy truck
Box 66
Photographs, Ford trucks, 1987
Box 66
Reports, office files--Ford Research, mostly 1980s (cont.)

[Additional notes provided by archivist.]

Box 67
Collateral literature, Ford heavy truck
Box 67
Photographs, Ford trucks, 1987
Box 67
"Ford Truck Times," 1968-1971
Box 68
"Clues," 1950s
Box 68
Competitive Truck direct mail, 1960s
Box 68
Competitive Truck direct mail, 1960s (cont.)
Box 69
Competitive Truck collateral literature, 1960s-1970s

[Oversized material removed to Box 83.]

Box 69
"Hildy's Blue Book for Ford Trucks," 1940s-1960s
Box 70
"Hildy's Blue Book for Ford Trucks," 1950s-1980s
Box 71
EPA Files, 1980s
Box 72
Automotive News
Box 72
Ford options, specs files
Box 73
Ford historical ads
Box 74
Ford truck product info, 1960s-1970s
Box 74
Misc. slides and photographs, 1970s-1980s
Box 74
AMA Automotive Facts and Figures, 1950s
Box 75
Ford truck manuals, 1950s-1960s
Box 75
Ford historical files: tractors, accessories, firefighting, transmissions, safety, etc.
Box 76
Ford historical files: tractors, accessories, firefighting, transmissions, safety, etc.
Box 77
Blaise Newman reports, files: includes Ford and other accounts, new business, etc.
Box 77
Blaise Newman reports, files: includes Ford and other accounts, new business, etc. (cont.)
Box 78
Blaise Newman reports, files: includes Ford and other accounts, new business, etc. (cont.)
Box 79
Sean Neald (Ford Domestic operations) files
Box 79
Advertising plans, Ford car (Taurus, Tempo), 1980s
Box 80
WPP Group, 1989-1990
Box 81
"J. Walter Thompson News," 1980s
Box 81
"Detroit Thompson Times," 1982-1986
Box 81
"JWT Detroiter," 1970s
Box 81
Health Alliance Plan studies, 1987-1988
Box 82
Ford yearly catalogs, 1983-1984
Box 82
Oversized material removed from Boxes 15, 16, 22, 47, 49, 64, 69, and 75
Box 83
1958 Thunderbird drawings
Box 83
Final Results, Ford Truck Economy Run (c.1960s?)
Box 84
Superior school bus brochure, 1961
Box 84
Ford yearly catalogs, 1984-1985
Box 84
Ford, video tape reel, "In Search of 200 m.p.h." Lyn St. James/Fast Lady--Track, commercials edited out, 1987
Box 85
Ford, video tape reel, "The Man from Thunder Road", 1988
Box 86

Some of the materials in this accession are not immediately accessible, because they require further processing before use. Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Unpublished materials less than 15 years old are closed to non-JWT researchers.

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1993-1994
Box 1

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1993-1994
Box 2

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1995
Box 3

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1995-1996
Box 4

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1996
Box 5
Ford Dealer Association, local campaign mockups, 1996
Box 5

[Attention: Contains pictorial materials.]

Ford dealer catalog mockups, 1993-1994
Box 6
Gerry Baby Products campaign mockup, 1989
Box 6
Hooks Drug Stores campaign mockup, 1990
Box 6
Ford Dealer Association, local campaign and logo art (by city/district), 1995
Box 6
Ford Dealer Association files and mockups (by city/district), 1989-1990
Box 7

[Attention: Contains pictorial materials.]

Ford Dealer Association files and mockups (by city/district), 1990-1991
Box 8
Competitive pop-up and 3-D advertising examples
Box 8

[Technical Services needs to reformat for use copies of VHS videocassettes before use.]

Ford truck campaign materials, 1994-1998
Box 9

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies and flowcharts (by model name and year), 1996-1997
Box 10

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1993-1997
Box 11

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1997
Box 12

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1997
Box 13

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1996-1997
Box 14

[Attention: Contains pictorial materials.]

Ford dealer catalog transparencies (by model name and year), 1997
Box 15
Booth Demographics Report, Newspapers, 1989
Box 15
Ford dealer catalogs, commercial trucks, 1992-1994
Box 15
Ford dealer catalogs, 1992-1995
Box 16
Ford Motorsports advertisements, 1986-1991
Box 16
Ford dealer catalogs, 1996-1999
Box 17

[Attention: Contains pictorial materials.]

[Technical Services staff may need to process materials in envelopes before use.]

Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 18

[Attention: Contains pictorial materials.]

[Technical Services staff may need to process materials in envelopes before use.]

Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 19

[Attention: Contains pictorial materials.]

[Technical Services staff may need to process materials in envelopes before use.]

Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 20

[Attention: Contains pictorial materials.]

[Technical Services staff may need to process materials in envelopes before use.]

Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 21

[Attention: Contains pictorial materials.]

[Technical Services staff may need to process materials in envelopes before use.]

Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 22
Ford Truck advertising, 1996
Box 22
Milwaukee district campaign materials, undated
Box 22
Ford Dealer Association campaigns and logos, undated
Box 22
Ford dealer catalogs, trucks, 1991-1996
Box 22

Historical Note

The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.

Subject Headings

Preferred Citation

[Identification of item], J. Walter Thompson Company. Detroit Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Provenance

The J. Walter Thompson Co. Archives: Detroit Office Records was received by the David M. Rubenstein Rare Book & Manuscript Library as a gift in 1989-2002.

Processing Information

Processed by Richard Collier; Rubenstein Library staff

Completed June 25, 2003

Encoded by Ruth E. Bryan; Richard Collier; Fuad Naeem

This finding aid is NCEAD compliant.

This collection is unprocessed: materials may not have been ordered and described beyond their original condition.