Preliminary Inventory of the J. Walter Thompson Company. Detroit Office. Records, 1947-1999 and undated
Collection (accessions from 1991-1999) is minimally processed.
Contains miscellaneous files from the Detroit office, including Ford and
competitive collateral literature; tearsheets; Ford and competitive price lists
and specs; Ford historical files and publications; internal office
publications; EPA files and reports. Includes photographs, slides, and two film
reels. Most items refer to the domestic Ford account, as well as to trucks
rather than cars. Acquired as part of the John W. Hartman Center for Sales,
Advertising and Marketing History. A container list was created only for
accession 93-015.
Addition (02-202)(4872 items, 13.2 lin. ft.; dated 1986-1999 and
undated) is minimally processed. Contains primarily color transparencies for
Ford dealer catalogs (by model and year, 1993-1997) and photographs of Ford car
and truck interior and exteriors (1999). Also includes final versions of Ford
dealer catalogs (1992-1999); local Ford Dealer Association campaign mockups (by
city/district, 1990-1996); Ford trucks campaign materials (1991-1998); and
campaign mockups for Gerry Baby Products (1989) and Hooks Drug Stores (1990). A
container list was created for this accession.
- Title
- J. Walter Thompson Company. Detroit Office. Records, 1947-1999 and undated
- Creator
-
J. Walter Thompson Company. Detroit Office.
- Extent
- 48,972 Items
- Repository
- David M. Rubenstein Rare Book & Manuscript Library, Duke University
- Location
- For current information on the location of
these materials, please consult the Library's online catalog.
- Language
- English.
Access Restrictions
Collection is restricted.
In addition, patrons must sign the Acknowledgment of Legal
Responsibility and Privacy Rights form before using this collection.
Also, all or portions of this collection may be housed off-site in
Duke University's Library Service Center. Consequently, there may be a 24-hour
delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Use Restrictions
The copyright interests in this collection have not been transferred
to Duke University. For more information, consult the copyright section of the
Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
Unpublished materials less than 15 years old are closed to non-JWT
researchers.
Photographs, Ford trucks, 1961-1986
Box 1
Photographs, Ford trucks, 1960-1967
Box 2
Photographs, Ford trucks, 1963-1967
Box 3
Photographs, Ford trucks, 1965-1984
Box 4
Historical Files. Ford truck components 1960s
Engineering and standards information for axles, engines, misc.
other components, and Recreational Vehicles.
Box 5
Collateral literature, Ford trucks, 1960s
Box 6
NADA, used car price guides, early 1980s
Box 7
Ford Dealer, Truck comparison information booklets, 1954-1971
Box 8
Competitive Collateral literature, trucks, 1977-1987
Box 9
For Sales and Promotional Literature
Box 9
Competitive Collateral literature, Ford trucks 1978-1986
Box 10
Recreational Vehicles, Older Trucks
Box 11
Competitive truck articles
Misc. models. Clippings from various sources.
Box 12
Chevrolet Trucks, 1958-1971
Box 13
Chevrolet trucks, 1970-1978
Box 14
[Oversized material removed to Box 83.]
[Oversized material removed to Box 83.]
Dodge trucks, 1983, 1986-1987
Box 16
Press Releases, Ford 1960-1968
Box 17
"Sales Workshop News-For Ford Dealers and Salesman"
Box 18
"Ford Science Front," 1964-1968
Box 18
Photograph-Ford trucks and Fire Engines
Box 18
Ford truck catalogs, 1968-1976
[Duplicates discarded, 2 copies retained.]
Box 18
Ford truck catalogs, 1977-1980
Box 19
Competitive Collateral Literature, Ford trucks, 1951-1959
Box 20
Competitive Collateral Literature, Ford trucks, 1960-1965
Box 21
Competitive Collateral Literature-Ford trucks, 1966-1976
[Oversized material removed to Box 83.]
Box 22
Competitive Collateral Literature-Ford trucks, 1966-1976 (cont.)
Sales catalogs, accessories catalogs. Misc. other collateral
literature. No files for 1971-1972.
Box 23
Photographs, Ford Cars, 1952-1959
Misc. photographs of Ford cars, station wagons, engines, and
components.
Box 24
Photographs, Ford Cars, 1947-1951 (cont.)
Misc. photographs of Ford cars, station wagons, engines, and
components
Box 25
Ford manufacturing and engineering files
Box 25
Sales and Promotion Literature
Box 25
Historical Files-Engines, axles, filters
Box 25
Competitive Comparisons, Ford Trucks, 1950s-1960s
Box 25
Competitive Advertisements, Trucks, 1976
Tearsheets and direct mail.
Box 25
"Ford Truck Times," 1968-1976
Box 26
Competitive Advertisements and Collateral Literature, 1963-1965
Box 28
Collateral literature, Ford, 1970s-1980s
Box 28
"Clues" 1956-1966
Car club magazine, promotional publication.
Box 29
Collateral literature, Ford, 1987-1988
Cars and trucks, duplicates discarded.
Box 30
Collateral literature, Ford, 1984-1986
Box 31
Collateral literature, Ford, 1981-1983
Box 32
Collateral literature, Ford, 1950-1957
Chiefly dealer catalogues for cars.
Box 33
Collateral literature, Ford, 1957-1960
Chiefly dealer catalogues for cars.
Box 34
Collateral literature, Ford, 1957-1960 (cont.)
Chiefly dealer catalogues for cars.
Box 35
Photographs, Ford trucks, 1969-1970
Box 35
Photographs, Ford trucks, 1969-1977(cont.)
Box 36
Photographs, Ford trucks, 1979-1973
Various models, WHQ Construction photos, accessories, details,
engines.
Box 37
Photographs, Ford trucks, 1979-1973(cont.)
Various models, WHQ Construction photos, accessories, details,
engines.
Box 38
Competitive Direct Mail
Miscellaneous manufacturers.
Box 39
Truck price historical file, Ford, 1970s-1980s
Box 40
Rapid Specs, Price lists, 1986
Box 41
Competitive price information (cont.)
Box 42
Truck price historical file, Ford, 1980
Box 42
Ford truck catalogs 1971-1972
Box 43
EPA Files, 1974-1976, 1978-1979
Box 44
Competitive Collateral Literature, GMC truck, 1969-1973
Box 46
Competitive Collateral Literature, GMC truck, 1980-1986
[Oversized material removed to box 83.]
Box 47
Competitive Collateral Literature, trucks, GMC 1987 Dodge 1962-1972
Box 48
Competitive Collateral Literature, trucks, GMC 1974-1978 Dodge 1970-1971
Box 49
Ford Truck shop manuals, 1970s
[Oversized material removed to Box 83.]
Box 49
Competitors comparison price lists, 1970s-1980s
Box 50
Ford truck shop manuals, 1970s
Box 51
Competitors price lists, 1980-1985
Box 52
Competitors price lists, 1980-1985 (cont.)
Box 53
Ford service manuals, specs, 1957-1969
Box 54
Competitors price lists, early 1980
Box 54
Collateral literature, Ford heavy truck, 1964-1968
Box 54
Collateral literature, Ford truck, 1960s
Box 54
Collateral literature, Ford truck, 1960s (cont.)
Box 55
Collateral literature, Ford trucks, 1958-1964
Box 56
Competitive collateral literature, trucks, 1969-1973
Box 57
Fleet management news, 1969-1971
Box 58
Competitive collateral literature and photographs, trucks, International Harvester, 1960sand 1970s
Box 58
Competitive collateral literature and photographs, trucks, Jeep, Kenworth, Mack, 1960s and 1970s
Box 59
Competitive collateral literature, trucks, GMC, 1960s
Box 60
Competitive collateral literature, trucks, Mazda, Mitsubishi, 1980s
Box 60
Competitive collateral literature, trucks, Mazda, Mitsubishi, 1980s (cont.)
Box 61
Competitive collateral literature, trucks, mostly Chevrolet, 1980s
Box 62
Competitive collateral literature, Chevrolet trucks, 1987
Box 63
"Automotive News," almanac issues 1959-1966, 1974; Ford 75th Anniversary issue, 1978
Box 63
Body builders layout book, Dodge, 1966, 1970;Chevrolet 1968
Box 63
Ford Ranger preliminary engineering specs, 1983
Box 63
Manuals, Ford trucks, 1970s-1980s
Box 63
Competitive collateral literature, Mitsubishi, 1987
[Oversized material removed to Box 83.]
Box 64
Reports, office files--Ford Research, mostly 1980s
[Additional notes provided by archivist.]
Box 65
Reports, office files--Ford Research, mostly 1980s
[Additional notes provided by archivist.]
Box 66
Collateral literature, Ford heavy truck
Box 66
Photographs, Ford trucks, 1987
Box 66
Reports, office files--Ford Research, mostly 1980s (cont.)
[Additional notes provided by archivist.]
Box 67
Collateral literature, Ford heavy truck
Box 67
Photographs, Ford trucks, 1987
Box 67
"Ford Truck Times," 1968-1971
Box 68
Competitive Truck direct mail, 1960s
Box 68
Competitive Truck direct mail, 1960s (cont.)
Box 69
Competitive Truck collateral literature, 1960s-1970s
[Oversized material removed to Box 83.]
Box 69
"Hildy's Blue Book for Ford Trucks," 1940s-1960s
Box 70
"Hildy's Blue Book for Ford Trucks," 1950s-1980s
Box 71
Ford options, specs files
Box 73
Ford truck product info, 1960s-1970s
Box 74
Misc. slides and photographs, 1970s-1980s
Box 74
AMA Automotive Facts and Figures, 1950s
Box 75
Ford truck manuals, 1950s-1960s
Box 75
Ford historical files: tractors, accessories, firefighting, transmissions, safety, etc.
Box 76
Ford historical files: tractors, accessories, firefighting, transmissions, safety, etc.
Box 77
Blaise Newman reports, files: includes Ford and other accounts, new business, etc.
Box 77
Blaise Newman reports, files: includes Ford and other accounts, new business, etc. (cont.)
Box 78
Blaise Newman reports, files: includes Ford and other accounts, new business, etc. (cont.)
Box 79
Sean Neald (Ford Domestic operations) files
Box 79
Advertising plans, Ford car (Taurus, Tempo), 1980s
Box 80
"J. Walter Thompson News," 1980s
Box 81
"Detroit Thompson Times," 1982-1986
Box 81
Health Alliance Plan studies, 1987-1988
Box 82
Ford yearly catalogs, 1983-1984
Box 82
Oversized material removed from Boxes 15, 16, 22, 47, 49, 64, 69, and 75
Box 83
1958 Thunderbird drawings
Box 83
Final Results, Ford Truck Economy Run (c.1960s?)
Box 84
Superior school bus brochure, 1961
Box 84
Ford yearly catalogs, 1984-1985
Box 84
Ford, video tape reel, "In Search of 200 m.p.h." Lyn St. James/Fast Lady--Track, commercials edited out, 1987
Box 85
Ford, video tape reel, "The Man from Thunder Road", 1988
Box 86
Some of the materials in this accession are not immediately
accessible, because they require further processing before use. Please contact
Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
Unpublished materials less than 15 years old are closed to non-JWT
researchers.
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1993-1994
Box 1
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1993-1994
Box 2
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1995
Box 3
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1995-1996
Box 4
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1996
Box 5
Ford Dealer Association, local campaign mockups, 1996
Box 5
[Attention: Contains pictorial materials.]
Ford dealer catalog mockups, 1993-1994
Box 6
Gerry Baby Products campaign mockup, 1989
Box 6
Hooks Drug Stores campaign mockup, 1990
Box 6
Ford Dealer Association, local campaign and logo art (by city/district), 1995
Box 6
Ford Dealer Association files and mockups (by city/district), 1989-1990
Box 7
[Attention: Contains pictorial materials.]
Ford Dealer Association files and mockups (by city/district), 1990-1991
Box 8
Competitive pop-up and 3-D advertising examples
Box 8
[Technical Services needs to reformat for use copies of VHS
videocassettes before use.]
Ford truck campaign materials, 1994-1998
Box 9
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies and flowcharts (by model name and year), 1996-1997
Box 10
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1993-1997
Box 11
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1997
Box 12
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1997
Box 13
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1996-1997
Box 14
[Attention: Contains pictorial materials.]
Ford dealer catalog transparencies (by model name and year), 1997
Box 15
Booth Demographics Report, Newspapers, 1989
Box 15
Ford dealer catalogs, commercial trucks, 1992-1994
Box 15
Ford dealer catalogs, 1992-1995
Box 16
Ford Motorsports advertisements, 1986-1991
Box 16
Ford dealer catalogs, 1996-1999
Box 17
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in
envelopes before use.]
Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 18
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in
envelopes before use.]
Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 19
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in
envelopes before use.]
Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 20
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in
envelopes before use.]
Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 21
[Attention: Contains pictorial materials.]
[Technical Services staff may need to process materials in
envelopes before use.]
Ford original film transparencies, car and truck interiors and exteriors, 1999
Box 22
Ford Truck advertising, 1996
Box 22
Milwaukee district campaign materials, undated
Box 22
Ford Dealer Association campaigns and logos, undated
Box 22
Ford dealer catalogs, trucks, 1991-1996
Box 22
The J. Walter Thompson Company was founded in New York, N.Y., in 1864,
and is one of the world's largest advertising agencies.
[Identification of item], J. Walter Thompson Company. Detroit
Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke
University.
The J. Walter Thompson Co. Archives: Detroit Office Records was
received by the David M. Rubenstein Rare Book & Manuscript Library as a
gift in 1989-2002.
Processed by Richard Collier; Rubenstein Library staff
Completed June 25, 2003
Encoded by Ruth E. Bryan; Richard Collier; Fuad Naeem
This finding aid is NCEAD compliant.
This collection is unprocessed: materials may not have been ordered
and described beyond their original condition.
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