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Guide to the J. Walter Thompson Company. Domestic Advertisements Collection, 1875-2001 and undated, bulk 1920s-1990s

Collection Overview

The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT). The bulk of the collection dates from the 1920s and after, but a few examples are available from as early as 1875. Print advertisements appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain “insertion schedules” that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ( “house advertisements” ), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase and Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert and Feasley agency).

The Collection is organized into three series--Main Files, Small Files, and Oversize Materials--that reflect both the size of the holdings for each client as well as the physical location of the advertisements. Within each series, clients are arranged alphabetically and then the advertisements are arranged chronologically. The Main File Series includes clients for which at least one box have been preserved. A separate Small Files Series is maintained for clients for which less than one box of advertisements, and often much less, has survived. The Oversize Materials Series includes many of the clients found in both the Main and Small Files Series.

Chesebrough Ponds, 1875-1968. Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers, including Edward J. Steichen and Baron DeMeyer.

Eastman Kodak Company, 1930-present. Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers. Additional Kodak advertising may be found in the Wayne P. Ellis Collection of Kodakiana.

Ford Motor Company, 1945-present. Key campaigns include “There's a Ford in Your Future” (1945-1948), the “Peanuts” campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found. A separate collection, the JWT Detroit Office's Ford “Collateral Literature,” houses showroom brochures, and diverse sales materials in many formats.

Irving Trust, 1918-1986. Fine line drawings, often of New York City locales, appear in 1920s newspaper advertisements.

J. Walter Thompson Co., 1917-present. These “house” advertisements are an important source of information about the Company's operations and philosophy.

Kraft Foods Corporation, 1922-present. Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

Lever Brothers, 1900-present. The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ( “Peggy Lux” and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever products represented in the collection include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

Massachusetts Mutual Insurance Company, 1951-1967. Although few in number, many of the advertisements contain Norman Rockwell illustrations. The original art work has been retained by the client.

Pan American World Airways, 1942-1974. Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

RCA (Radio Corporation of America), 1943-1976. In addition to consumer products, advertisements for the National Broadcasting Company (NBC) programs can be found in this group.

Reader's Digest, 1945-present. Many of the advertisements since the 1960s highlight articles appearing in the current month's issue. Examples of corporate advertising for international editions of Reader's Digest are also present.

Scott Paper Co., 1927-1983. Numerous product introductions are represented.

Seven-Up, 1944-1978. Shows the changes in positioning this beverage from a family drink to “Wet 'n' Wild” to the “Un-Cola.”

Standard Brands, 1925-1984. Advertisements cover a range of products, including Fleischmann's Yeast, Chase and Sanborn, Tenderleaf Tea, and Royal Pudding and Gelatin.

Warner-Lambert, 1915-1997. Advertisements consist primarily of proofs and tearsheets. There are no advertisements present for the years 1945-1947 or 1949. The vast majority of the advertisements are for Listerine Antiseptic, with other products represented beginning in the late 1960s. Listerine was manufactured by the Lambert Pharmacal Company beginning around 1915. William Warner acquired the company in 1955, merged it into his own pharmaceutical business and changed the name to the Warner-Lambert Co.

Warner-Lambert is the only client file in this collection that includes the work of an agency other than JWT. Until 1962, Listerine advertising was handled by the Lambert and Feasley agency in New York, the house agency for the Lambert Pharmacal Co. (St. Louis) up to 1955, and for its successor the Warner-Lambert Co. (Morris Plains, N.J.), from 1955-1962. When JWT obtained the Listerine account in October 1962, the back files of Listerine advertisements were transferred to JWT.

Descriptive Summary

Collection Number
RL.00687
Title
J. Walter Thompson Company. Domestic Advertisements collection
Date
1875-2001 and undated, bulk 1920s-1990s
Creator
J. Walter Thompson Company
Extent
360 Linear Feet, 300,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library
Language
English.

Restrictions on Access & Use

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

1. Main Files Series, 1875-2001 and undated

Includes clients for which at least one box (usually at least 100 advertisements) have been preserved. A few files contain photocopies or prints made from microfilm, a fact which is noted in the list. Parenthetical identification of the client or product or the JWT office or division responsible for the ad has been added in some cases. The files are arranged alphabetically by client (not product), insofar as it has been possible to determine the client name accurately and as it was known during the relationship with JWT (hence, Lever Brothers in lieu of Unilever). The files are then arranged chronologically within client groupings.

The main clients in this series include Chesebrough Ponds, Eastman Kodak Company, Ford Motor Company, Irving Trust Bank, J. Walter Thompson Co., Kraft Foods Corporation, Lever Brothers, Massachusetts Mutual Insurance Company, Pan-American Airlines , RCA (Radio Corporation of America), Reader's Digest, Scott Paper Co., Seven-Up, Standard Brands, and Warner-Lambert. The clients in this series are NOT represented in the Small Files Series but MAY have advertisements in the Oversize Series.

Advertising Council, 1949-1951, 1983

Advertisements for Ad Council as the client.

[See also Oversize Folder 1.]

Box AD1
American Cancer Society, 1952
Box AD1
American Foundation for AIDS Research (Climb for the Cure), 1992
Box AD1
American Red Cross, 1957, 1964, 1967, 1970, 1977-1978, 1982-1986, 1988-1991
(5 folders)

[See also Oversize Folder 4.]

Box AD1
Better Schools, 1949-1954
Box AD2
Bob Hope Heart Research Institute, 1985
Box AD2
BOM (Boysville)--Detroit, ca. 1996
Box AD2
Boy Scouts of America, 1972-1973, 1981-1982 (Chicago), 1984 (Boy Scouts of Greater New York)

[See also Oversize Folder 6.]

Box AD2
California Arts Council (Sacramento), 1989
Box AD2
Catholic Charities Dept. of Foster Family Services (Chicago), 1972, 1988
Box AD2
Children's Literacy Initiative (Mrs. Bush's Storytime), ca. 1990
Box AD2
Children's Memorial Hospital (Chicago), 1995
Box AD2
Church World Service, 1948
Box AD2
Civil Defense, 1954
Box AD2
Coalition on Donation (organ donation), ca. 1990s
Box AD2
Committee for Handgun Control (Ban the Bullets)--Chicago, 1975
Box AD2
COPSA Institute for Alzheimers' Disease, ca. 1990s
Box AD2
Crusade For Freedom (Radio Free Europe/Free Europe Press), 1956-1957
Box AD2
Cystic Fibrosis, 1982

[See also Oversize Box OV3.]

Box AD2
Department of Housing and Urban Development (HUD)--Atlanta, Philadelphia, Tampa, 1985, 1992-1994
Box AD2
Executive Service Corp. of Chicago, 1987
Box AD2
Hospice Foundation of Southeastern Michigan, 1989
Box AD3
Literary Council of Chicago, 1985
Box AD3
March of Dimes, ca. 1990
Box AD3
Museum of Contemporary Art (Chicago), 1981
Box AD3
National Bible Week, 1991
Box AD3
NATO, 1957, 1964, 1984

[See also Oversize Folder 36.]

Box AD3
New England Earth Day (Brouillard), 1990
Box AD3
New York Cares (coat drive), 1996
Box AD3
Nurse recruitment, 1947-1951
Box AD3
Partnership for a Drug-Free America, 1989-1990s
Box AD3
President's Council on Youth Opportunity (Give a Damn), 1968
Box AD3
Providence--St. Mel High School (Chicago), 1982-1983
Box AD3
Red Nose Day USA for Sudden Infant Death Syndrome (SIDS), ca. 1990s
Box AD3
Religion in American Life (RIAL), 1949-1970
(2 folders)
Box AD3
Salvation Army, 1962, 1970, 1972-1978, 1980-1986, 1988-1995
Box AD4
San Francisco AIDS Foundation, 1996
Box AD4
Save the Cable Cars (San Francisco), 1983
Box AD4
Statue of Liberty--Ellis Island Foundation, 1986
Box AD4
United America (tolerance campaign), ca. 1950s
Box AD4
United Cerebral Palsy, 1972, 1977-1978, 1980, ca. 1984, 1987
Box AD4
United Foundations (Detroit), 1966-1967, 1970, 1972-1973
Box AD4
United Service Organizations (USO), 1961
Box AD4
United Way, ca. 1990s
Box AD4
U.S. Food and Drug Administration (product tampering), 1987
Box AD4
Vehicle Emmissions Check Committee (U.S. Jaycees), 1974
Box AD4
U.S. Savings Bonds, 1948-1952, 1954, 1956-1957, and undated
(9 folders)
Box AD5
1963-1970
Box AC1

Allied Signal (formerly Garrett), 1969-1989

[See also Oversize Box OV1.]

1969, 1974, 1978-1984, 1986-1989
Box AS1
1953-1959
Box AL1
1960-1969, 1973-1976
Box AL2

American Gas Association, 1966-1997

[See also Oversize Box OV1.]

1966-1972, 1974-1980
Box AG1
1980-1984, 1986-1997
Box AG2
1941-1943
Box AW1
1941-1950,Insertion schedules
Box AW1
1944-1946
Box AW2
1947-1950
Box AW3
1983-1985
Box AI1
1986-1988
Box AI2

Andrew Jergens Co., 1915-1935

[See also Oversize Box OV2.]

1915-1935
Box AJ1
1986-1997 (insurance)
Box AM1
1988-1997
Box AU1

Bally Manufacturing Corporation, 1974-1991

Formerly Health and Tennis Corp. of America; includes Vic Tanny, Richard Simmons, Chicago Health and Raquetball.

[See also Oversize Box 18, Oversize Folder 21.]

1974-1980
Box BM1
1981-1991
Box BM2

Bausch and Lomb, 1970-1981

[See also Oversize Folder 5.]

1970-1971
Box BL1
1972-1981
Box BL2

Beatrice Foods, 1984-1987

[See also Oversize Box OV2.]

1984-1987
Box BF1
1988-1991
Box BA1

Benetton, 1984-1992

[See also Oversize Box OV2.]

1984-1988
Box BE1
1988-1991
Box BE2
1992
Box BE3

Blue Cross/Blue Shield, 1940-1991

[See also Oversize Box OV2.]

1940-1946
Box BC1
1947-1953
Box BC2
1954-1956
Box BC3
1957-1963
Box BC4
1964-1971
Box BC5
1972-1981
Box BC6
1982-1984, 1986-1991
Box BC7
1973-1984
Box BP1
1943-1949
Box BR1
1950-1967
Box BR2

Burger King, 1975-1987

[See also Oversize Box OV2; Oversize Folder 7.]

1975-1987
Box BK1
1951-1958, 1980-1982
Box BI1
1954, 1961-1966, 1968-1969
Box BU1
1970-1973
Box CA1

Champion Spark Plug, 1955-1986

[See also Oversize Folder 10.]

1955-1961
Box CS1
1962-1963
Box CS2
1964-1965
Box CS3
1966-1969
Box CS4
1970-1971
Box CS5
1972-1973
Box CS6
1974-1976
Box CS7
1977-1980
Box CS8
1981-1986
Box CS9

Chesebrough-Pond's, 1884-1969, 1992-1994

Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers including Edward J. Steichen and Baron De Meyer.

[See also Oversize Box OV2; Oversize Folder 11.]

1884-1916
Box CP1
1917-1920
Box CP2
1921
Box CP3
1922
Box CP4
1923
Box CP5
1924
Box CP6
1925
Box CP7
1925-1926
Box CP8
1926-1928
Box CP9
1929-1930
Box CP10
1931
Box CP11
1932
Box CP12
1934-1935
Box CP13
1936-1937
Box CP14
1938-1939
Box CP15
1940-1942
Box CP16
1943-1945
Box CP17
1946-1948
Box CP18
1949-1951
Box CP19
1952-1953
Box CP20
1954-1958
Box CP21
1959-1969, 1992-1994
Box CP22
1959-1962
Box CH1
1963-1964
Box CH2
1965-1966
Box CH3
1967
Box CH4
1968-1969
Box CH5
1970-1975
Box CH6

Chicago Tribune, 1969-1972

[See also Oversize Box OV3; Oversize Folder 12.]

1969-1972
Box CT1
1955-1962
Box CO1
1963-1969, 1981
Box CO2

Congoleum, 1963-1979

[See also Oversize Box OV3.]

1963-1965, 1967-1971, 1974-1979
Box CN1

Eastman Kodak--Consumer, 1907-1996

Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers.

Eastman Kodak advertising is also represented in various other collections: JWT Account Files (includes films and videos plus account information); Wayne P. Ellis Collection of Kodakiana

[See also Oversize Box OV3.]

ca. 1907-1915, 1930-1931
Box EC1
ca. 1907-1915 (not necessarily JWT)
Box EC1
1930 Magazine
Box EC1
1930 Newspaper
Box EC1
1930-1931 Insertion schedules
(2 folders)
Box EC1
1931 Newspaper and magazine
Box EC1
1931-1932
Box EC2
1931-1932 Magazines
(2 folders)
Box EC2
1932 Insertion schedules
Box EC2
ca. 1932 Death and Priceless Moments campaigns
Box EC2
1932-1933
Box EC3
1932-1933 Magazine and newspaper
(2 folders)
Box EC3
1933 Insertion schedules
Box EC3
1933-1934
Box EC4
1933-1934 Magazines
(2 folders)
Box EC4
1934 Insertion schedules
Box EC4
1934-1935
Box EC5
1934 Insertion schedules
Box EC5
1934 Magazine
Box EC5
1934-1935 Newspaper
(2 folders)
Box EC5
1935-1936
Box EC6
1935 Magazine
(2 folders)
Box EC6
1936 Insertion schedules
Box EC6
1936 Newspaper
Box EC6
1936-1937
Box EC7
1936-1937 Kodak
(2 folders)
Box EC7
1937 Insertion schedules
Box EC7
1937-1938
Box EC8
1937 Kodak
Box EC8
1937-1938 Tennessee Eastman Corporation (Tenite)
Box EC8
1938 Home movie cameras
Box EC8
1938 Insertion schedules
Box EC8
1938 Photographs, cameras
Box EC8
1938-1939
Box EC9
1938-1939 Kodascope Library Division
Box EC9
1939 Home movie cameras
Box EC9
1939 Insertion schedules
Box EC9
1939 Photographs, cameras
Box EC9
1940
Box EC10
1940 Home movie cameras
Box EC10
1940 Insertion schedules
Box EC10
1940 Newspaper
Box EC10
1940 Photographs, cameras
Box EC10
1941-1942
Box EC11
1941-1942 Home movie cameras
(2 folders)
Box EC11
1941-1942 Insertion schedules
(2 folders)
Box EC11
1941-1942 Photographs, cameras
(2 folders)
Box EC11
1942 Newspaper
Box EC11
1943-1944
Box EC12
1943-1944 Home movie cameras
Box EC12
1943-1944 Industrial photography (wartime)
Box EC12
1943-1944 Insertion schedules
(2 folders)
Box EC12
1943-1944 Newspaper
Box EC12
1943-1944 Photographs, cameras, film (wartime advertisements)
(2 folders)
Box EC12
1945-1946
Box EC13
1945 Home movie cameras
Box EC13
1945-1946 Insertion schedules
(2 folders)
Box EC13
1945-1946 Photography, cameras, film
(2 folders)
Box EC13
1946-1948
Box EC14
1946-1948 Home movie cameras, projectors
(2 folders)
Box EC14
1947 Photography, cameras, film
Box EC14
1947-1948 Insertion schedules
(2 folders)
Box EC14
1948-1949
Box EC15
1948 Photography, cameras, Kodachrome film
(2 folders)
Box EC15
1948-1949 Insertion schedules
Box EC15
1948-1949 Newspaper
Box EC15
1949-1950
Box EC16
1949 Home movie cameras, projectors
Box EC16
1949-1950 Photography, cameras, Kodachrome film
(3 folders)
Box EC16
1950-1953
Box EC17
1950 Insertion schedules
Box EC17
1950-1953 Home movie cameras, projectors
(3 folders)
Box EC17
1951-1953 Photography, cameras, Kodachrome film
(2 folders)
Box EC17
1953-1954
Box EC18
1953-1954 Newspaper
(2 folders)
Box EC18
1954-1955
Box EC19
1954 Photography, cameras, Kodachrome film
Box EC19
1954-1955 Home movie cameras, projectors
Box EC19
1955 Newspaper
Box EC19
1955-1957
Box EC20
1955-1956 Photography, cameras, Kodachrome film
(2 folders)
Box EC20
1956 Home movie cameras, projectors
Box EC20
1956 T.V. Guide advertisements for Kodak-sponsored programs
Box EC20
1956-1957
Box EC21
1956-1957 Newspaper
Box EC21
1956-1957 Photography at Work campaign
Box EC21
1957-1958
Box EC22
1957 Home movie cameras, projectors
Box EC22
1957 Photography, cameras, accessories
Box EC22
1957-1958 Newspaper
Box EC22
1958-1959
Box EC23
1958-1959 Home movie cameras, projectors
Box EC23
1958-1959 Photography at Work campaign
Box EC23
1958-1959 Photography, cameras, accessories
(2 folders)
Box EC23
1959 Insertion schedules
Box EC23
1959 Newspaper
Box EC23
1960-1961
Box EC24
1960 Home movie cameras, projectors
Box EC24
1960 Insertion schedules
Box EC24
1960 Newspaper
Box EC24
1960-1961 Photography, cameras, accessories
(2 folders)
Box EC24
1961-1963
Box EC25
1961-1962 Home movie cameras, projectors
Box EC25
1961-1963 Newspaper
Box EC25
1962-1963 Photography, cameras, Kodachrome II film
(2 folders)
Box EC25
1963 Global advertising campaign

Reader's Digest inserts in multiple languages.

Box EC25
1964-1966
Box EC26
1964 Photography, cameras, Kodachrome II film
Box EC26
1964-1965 Kodak Pavilion (World's Fair)
Box EC26
1964-1966 Newspaper
Box EC26
1965-1966 Home movie cameras, projectors
Box EC26
1965-1967
Box EC27
1965-1967 Photography, cameras, accessories
(3 folders)

Includes Instamatic cameras.

Box EC27
1967 Global advertising campaigns
Box EC27
1967 Newspaper and magazine

Includes home movie cameras, projectors, Instamatic.

Box EC27
1968-1970
Box EC28
1968-1969 Global advertising campaigns
(2 folders)
Box EC28
1968-1970 Home movie cameras, projectors
Box EC28
1968-1970 Newspaper
Box EC28
1968-1970 Photography, cameras, film
(2 folders)
Box EC28
1971-1972
Box EC29
1971 Global advertising campaigns
Box EC29
1971 Newspaper
Box EC29
1971-1972 Home movie cameras, projectors
Box EC29
1971-1972 Photography, Instamatic cameras, film
Box EC29
1972 Introducing the Pocket Instamatic
Box EC29
1972-1974
Box EC30
1972-1973 Newspaper
Box EC30
1972-1974 Black models featured
Box EC30
1973-1974 Instamatic Pocket camera
Box EC30
1973-1974 Photography, Instamatic cameras, film
Box EC30
1973-1974 Sound movie cameras, projectors
Box EC30
1974 More Than a Business campaign
Box EC30
1974-1976
Box EC31
1974-1975 Newspaper
Box EC31
1975 More Than a Business campaign
Box EC31
1975-1976 Black models featured
Box EC31
1975-1976 Instamatic cameras
Box EC31
1975-1976 Photography, cameras, film
Box EC31
1975-1976 Sound movie cameras, projectors
Box EC31
1976-1977
Box EC32
1976 Newspaper

Including Spanish-language advertisements.

Box EC32
1977 Black models featured
Box EC32
1977 Photography, cameras, film
Box EC32
1977 Sound movie cameras, projectors
Box EC32
1977-1979
Box EC33
1977-1978 Military
Box EC33
1977-1979 Newspaper

Including Spanish-language advertisements.

Box EC33
1978-1979 Black models featured
Box EC33
1978-1979 Instamatic cameras
Box EC33
1978-1979 Photography, cameras, film
Box EC33
1978-1979 Sound movie cameras, projectors
Box EC33
1980-1990
Box EC34
1980 Black models featured
Box EC34
1980-1982 Sound movie cameras, projectors
Box EC34
1980-1984 Instamatic cameras

Introducing the Disc camera.

Box EC34
1980-1984 Newspaper
Box EC34
1980-1990 Photography, cameras, film
(3 folders)
Box EC34
1986-1996
Box EC35
1986-1996 Consumer
(10 folders)
Box EC35

Eastman Kodak--Trade, 1931-1993

This category provides extensive documentation of the trade oriented advertisements from the Eastman Kodak Company from 1931-1990. Although formal division titles changed slightly throughout the company's history, general markets consistently advertised include:

Medical, including dental and radiography; chemical, including chemicals, plastics, and cellulose divisions; business reproductions, including Recordak; Tennessee Eastman, including Eastman Chemicals and Eastman Fibers (Kodel); industrial photography, including engineering and functional photography; motion pictures; business premiums; and pharmaceutical trade, probably the least represented.

International advertisements may be found as early as 1961 randomly included and continuing throughout the collection for various years. The majority of advertisements are proofs; very few tearsheets appear. Prior to the 1960s, the physical condition of the advertisements varies from poor to good with many advertisements still attached to black scrapbook paper. The remaining advertisements were not initially stored in the scrapbooks; therefore, they range from good to very good physical condition. The quantity for any given year varies somewhat; however, the following years have a minimal number of advertisements: 1966-1967, 1970, 1972-1973.

[See also Oversize Box OV4.]

1931
Box ET1
1931 Chemical Division
Box ET1
1931 Insertion schedules
Box ET1
1931 Medical Division and radio talks
Box ET1
1931 Pharmaceutical trade
Box ET1
1931 Teaching films
Box ET1
1931-1933
Box ET2
1931-1933 Medical Division (dental)
Box ET2
1931-1933 Recordak
Box ET2
1932 Medical Division
Box ET2
1932-1933 Chemical Division
Box ET2
1932-1933 Pharmaceutical trade
Box ET2
1933-1935
Box ET3
1933-1934 Medical Division
(2 folders)
Box ET3
1933-1935 Teaching films
Box ET3
1934-1935 Medical Division (dental)
Box ET3
1934-1935 Recordak
Box ET3
1934-1936
Box ET4
1934-1936 Chemical Sales Division
Box ET4
1934-1936 Pharmaceutical trade
Box ET4
1935 Medical Division
Box ET4
1936 Insertion schedule
Box ET4
1936 Medical Division (dental)
Box ET4
1936-1938
Box ET5
1936-1937 Medical Division
Box ET5
1936-1938 Recordak
Box ET5
1936-1938 Teaching films
Box ET5
1936-1938 Tennessee Eastman Corporation

Includes Eastman acetate yarn (Teca)

Box ET5
1937 Chemical Division
Box ET5
1937 Medical Division (dental)
Box ET5
1937-1938 Insertion schedules
(2 folders)
Box ET5
1937-1938 Pharmaceutical trade
Box ET5
1938-1940
Box ET6
1938-1939 Chemical Division (acetate sheet)
Box ET6
1938-1939 Medical Division
Box ET6
1938-1940 Medical Division (dental)
Box ET6
1939-1940 Classroom films
Box ET6
1939-1940 Insertion schedules
(2 folders)
Box ET6
1939-1940 Pharmaceutical trade
Box ET6
1939-1940 Recordak
Box ET6
1940-1941
Box ET7
1940 Medical Division
Box ET7
1940-1941 Chemical Sales Division
(2 folders)
Box ET7
1940-1941 Tennessee Eastman (Eastman acetate)
Box ET7
1941 Insertion schedules
Box ET7
1941-1942
Box ET8
1941-1942 Medical Division
Box ET8
1941-1942 Medical Division (dental)
Box ET8
1941-1942 Recordak
Box ET8
1941-1942 Pharmaceutical and photographic trade
Box ET8
1941-1942 Teaching films
Box ET8
1942 Industrial (X-Ray Division)
Box ET8
1942 Insertion schedules
Box ET8
1942-1943
Box ET9
1942 V-Mail
Box ET9
1942-1943 Chemical Division
Box ET9
1942-1943 Tennessee Eastman Corporation
Box ET9
1943 Industrial Division (X-Ray Division)
Box ET9
1943 Insertion schedules
Box ET9
1943 Teaching films
Box ET9
1943-1945
Box ET10
1943-1944 Medical Division
Box ET10
1943-1944 Medical Division (dental)
Box ET10
1943-1944 Pharmaceutical and photographic trade
Box ET10
1943-1944 Recordak
Box ET10
1944 Insertion schedules
Box ET10
1944-1945 Eastman Corporation (Tennessee Eastman)
Box ET10
1944-1945
Box ET11
1944-1945 Industrial Division (X-Ray Division)
Box ET11
1944-1945 Research laboratories
Box ET11
1944-1945 Teaching films
Box ET11
1945 Medical Division
Box ET11
1945 Insertion schedules
Box ET11
1945 Pharmaceutical and Photographic Division
Box ET11
1945 Photo layouts, photo visuals, radiography, transfax
Box ET11
1945 Recordak
Box ET11
1945 Wartime motion pictures
Box ET11
1946-1947
Box ET12
1946 Functional photography (spectroscopy, photomicrography)
Box ET12
1946 Insertion schedules
Box ET12
1946 Medical Division
Box ET12
1946 Recordak
Box ET12
1946-1947 Cellulose Products Sales Division

Includes Eastman acetate sheets, Kodapak.

Box ET12
1946-1947 Medical Division (dental)
Box ET12
1946-1947
Box ET13
1946-1947 Pharmaceutical, photographic and projectionist trades
Box ET13
1946-1947 Radiography
Box ET13
1946-1947 Teaching films
Box ET13
1946-1947 Transfax
Box ET13
1947 Medical Division
Box ET13
1947
Box ET14
1947 Industrial Division (functional photography)
Box ET14
1947 Insertion schedules
Box ET14
1947 Kodagraph autopositive paper
Box ET14
1947 Recordak
Box ET14
1948
Box ET15
1948 Functional photography
Box ET15
1948 Insertion schedules
Box ET15
1948 Motion picture trade
Box ET15
1948 Recordak
Box ET15
1948 Training and promotional films
Box ET15
1948-1949
Box ET16
1948-1949 Insertion schedules
Box ET16
1948-1949 Medical Division
Box ET16
1948-1949 Medical Division (dental)
Box ET16
1948-1949 Recordak
Box ET16
1948-1949
Box ET17
1948-1949 Cellulose Division (Kodapak)
Box ET17
1948-1949 Kodagraph autopositive paper
Box ET17
1948-1949 Medical Division
Box ET17
1949-1952
Box ET18
1949 Functional photography (radiography)
Box ET18
1950 Insertion schedules
Box ET18
1950-1952 Cellulose Division (Kodapak)
Box ET18
1950-1952 Kodagraph autopositive paper and contact paper
Box ET18
1950-1952 Motion picture trade
Box ET18
1951-1952 Training and promotional films
Box ET18
1951-1952
Box ET19
1951-1952 Functional photography (radiography)
Box ET19
1951-1952 Medical Division
Box ET19
1951-1952 Medical Division (dental)
Box ET19
1951-1952 Recordak
Box ET19
1952 Pharmaceutical trade
Box ET19
1953-1955
Box ET20
1953 Industrial Photographic Division (Kodagraph)
Box ET20
1953 Recordak
Box ET20
1953-1955 Medical Division
Box ET20
1953-1955 Medical Division (dental)
Box ET20
1953-1955
Box ET21
1953-1955 Cellulose Division (Kodapak)
Box ET21
1953-1955 Functional photography (radiography)
Box ET21
1953-1955 Motion Picture Division
Box ET21
1953-1955 Photography at Work campaign
Box ET21
1954 Recordak
Box ET21
1954-1955
Box ET22
1954-1955 Industrial Photographic Division

Includes Business Photo Methods Division-Verifax, Graphic Reproduction Division-Kodagraph reproduction materials.

Box ET22
1954-1955 Pharmaceutical and photographic trade
Box ET22
1955 Recordak
Box ET22
1956-1957
Box ET23
1956 Recordak
(2 folders)
Box ET23
1956-1957 Cellulose Products Division (Kodapak)
Box ET23
1956-1957 Medical Division
Box ET23
1956-1957
Box ET24
1956-1957 Advertisement--Trade
Box ET24
1956-1957 Business Photo Methods Division (Verifax) and Graphic Reproduction Division (Kodapak)
Box ET24
1956-1957 Medical Division (dental)
Box ET24
1956-1957 Motion Picture Division
Box ET24
1956-1957 X-Ray Division (radiography)
Box ET24
1957-1959
Box ET25
1957 Recordak
Box ET25
1958 Recordak and Verifax
Box ET25
1958-1959 Advertisement and pharmaceutical trade
Box ET25
1958-1959 Cellulose Products Division (Kodapak)
Box ET25
1958-1959 Motion Picture Division
Box ET25
1958-1959 X-Ray Division (radiography)
Box ET25
1958-1960
Box ET26
1958-1960 Graphic Reproduction Division (Kodapak)
Box ET26
1958-1960 Medical Division

Includes Spanish-language advertisements.

Box ET26
1958-1960 Medical Division (dental)
Box ET26
1959 Insertion schedules
Box ET26
1959 Recordak, Verifax, Ektalith
Box ET26
1960 Business premiums
Box ET26
1960 Functional photography
Box ET26
1960-1964
Box ET27
1960 Cellulose Products Division
Box ET27
1960 Insertion schedules
Box ET27
1960 Motion Picture Division
Box ET27
1960 Recordak, Verifax
Box ET27
1960, 1962-1964 X-Ray Division, Engineering
(2 folders)
Box ET27
1961-1963 Kodak premiums
Box ET27
1961-1963 Kodak sound recording system
Box ET27
1961-1964 International
Box ET27
1963-1964 Travel trade
Box ET27
1964-1965
Box ET28
1964 Recordak
Box ET28
1964-1965 Kodak premiums
Box ET28
1964-1965 Kodak sound recording system
Box ET28
1964-1965 Medical Division
Box ET28
1964-1965 Medical Division (dental)
Box ET28
1964-1965 Motion Picture Division
Box ET28
1964-1965 Photo Reproductions Products Division

Includes Kodagraph, Extalith, Kodastar.

Box ET28
1964-1965 Tennessee Eastman

Includes Plastic Sheeting Division (Uvex, Kodar), Eastman Chemical Products (Baler Twine).

Box ET28
1965-1970
Box ET29
1965 Copiers (Recordak, X-OMAT)
Box ET29
1965-1966 Radiography Markets Division and Engineering
Box ET29
1965-1969 International Marketing Division
Box ET29
1966 Kodak sound recording system
Box ET29
1966-1967 Recordak
Box ET29
1966, 1968-1969 Motion Picture and Education Markets Division

Includes Eastman Ektachrome film.

Box ET29
1966-1970 Kodak premiums
Box ET29
1967-1971
Box ET30
1967-1970 Engineering, Eastman industrial films
Box ET30
1967-1971 Radiography Markets Division
Box ET30
1968-1969 Recordak
Box ET30
1968-1969, 1971 Eastman Chemical Products (Tennessee Eastman)
Box ET30
1968-1970 Business Systems Markets Division
Box ET30
1971-1973
Box ET31
1971 Tennessee Eastman, Eastman Chemical Products (Kodel)
(2 folders)
Box ET31
1971-1972 Kodak business premiums
Box ET31
1971-1973 Business Systems Markets Division

Includes Kodak microfilm systems, Kodagraph film.

Box ET31
1972-1975
Box ET32
1972-1974 Tennessee Eastman, Eastman Chemical Products (Kodel)
Box ET32
1972-1975 Customer Equipment Services Division
Box ET32
1973-1975 Eastman premiums
Box ET32
1974 International Photographic Division
Box ET32
1974-1975 Chemical Products Division
Box ET32
1974-1975 Radiography
Box ET32
1974-1977
Box ET33
1974-1976 Business Systems Markets Division
Box ET33
1974-1977 Motion Picture Division
Box ET33
1974-1977 Newspaper advertisements
Box ET33
1975 Tennessee Eastman, Eastman Chemical Products (Kodel)
Box ET33
1976-1977 Customer Equipment Services Division (Technical sales representatives)
Box ET33
1976-1977 Microfilm
Box ET33
1976-1979
Box ET34
1976-1977 Business Systems Markets Division

Including Graphics Markets Division.

Box ET34
1976-1979 Radiography
(2 folders)
Box ET34
1976-1983 Kodak premiums
Box ET34
1977 Pharmaceutical trade
Box ET34
1978-1979 Motion Picture Division
Box ET34
1978-1993
Box ET35
1978, 1980-1981 Industrial film
Box ET35
1978-1982 Graphics Markets Division
Box ET35
1978-1982, 1984 Newspaper advertisements
Box ET35
1980-1982 Radiography
Box ET35
1980-1984, 1987 Motion Picture Division
(2 folders)
Box ET35
1983-1984, 1987-1990 Radiography, health sciences, and clinical products
Box ET35
1983-1989 Graphics Systems Division (copy products)
Box ET35
1987-1989 Ultra technologies
Box ET35
1988-1989 Mass memory products

Includes Business imaging systems, computer printers.

Box ET35

Eaton Corporation, 1971-1990

[See also Oversize Box OV4.]

1971-1982, 1985-1986, 1989-1990
Box EA1

Eli Lilly, 1968-1993

[See also Oversize Box OV4.]

1968-1969, 1971, 1974-1975, 1977-1983, 1988-1993
Box EL1

Employees Insurance of Wausau, 1953-1971

[See also Oversize Box OV4.]

1953-1965
Box EI1
1966-1971
Box EI2

First National City Bank, 1958-1971

[See also Oversize Box OV4.]

1958, 1966-1971
Box FN1

Ford Dealer Association, 1944-1997

For related materials see the J. Walter Thompson Co. Detroit Office, Detroit Office Records; Ford Dealer Association Records; Ford Collateral Literature.

1944, 1946-1947
Box FD1
1947-1948
Box FD2
1949
Box FD3-FD4
1950
Box FD5
1950-1952
Box FD6
1953-1956
Box FD7
1957-1959
Box FD8
1960-1962
Box FD9
1962
Box FD10
1962-1963
Box FD11
1963
Box FD12
1964
Box FD13-FD14
1965
Box FD15-FD16
1965-1966
Box FD17
1966
Box FD18-FD19
1966-1967
Box FD20
1967
Box FD21-FD23
1967-1968
Box FD24
1968
Box FD25-FD26
1969
Box FD27-FD29
1970
Box FD30-FD32
1971
Box FD33-FD35
1972
Box FD36-FD38
1973
Box FD39-FD40
1974
Box FD41
1975-1977
Box FD42
1978
Box FD43
1979-1981
Box FD44
1982-1989
Box FD45
1990-1997
Box FD46
1962-1996 and undated, oversize additions,
(8 folders)

Part of accession 04-0010.

Box FD47
1973
Box FA1
1974-1975
Box FA2
1976-1984
Box FA3

Ford Motor Co., 1931-1998

Key campaigns include “There's a Ford in Your Future” (1945-1948), the “Peanuts” campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found throughout the years.

Additional information and documentation for the Ford account may be found in other collections including: JWT Co. Newsletters, Winfield Taylor Papers, Norman Strouse Papers (a small collection), Legal and Financial Documents, and Writings and Speeches. The Ford Collateral Literature files include showroom brochures, and diverse sales materials in many formats

Folders marked cars do not include any model that has its own folder for a particular year. “Cars” include station wagons and minivans. Aerostar is a minivan after 1986.

Folders marked trucks include all truck sizes unless there is a folder specifically for medium/heavy duty trucks, in which case the “trucks” folder would contain light trucks (Ranger, F series, etc. pickups). Bronco is classified as both a truck (1966-1989) and an SUV (1990-).

“Vans” includes RVs, conversion and 15 passenger vans, but not minivans.

Throughout this list, “General” folders refers to car advertising for Ford cars in general or more than one model in a given ad.

[See also Oversize Boxes OV5-OV16; Oversize Folders 17-19.]

1944
General
Box FM1
General (Anglo-Jewish publications)
Box FM1
Dealer (including parts)
Box FM1
Johansson Divison (gage blocks)
Box FM1
Radio programs ( Presented by Mr. and Mrs. Henry Ford)
Box FM1
1944-1945 Lincoln and Mercury
Box FM1
1945
General
Box FM1
1946
General
Box FM1
Insertion schedules
Box FM1
Publication: The ABC of Ford Truck Selling
Box FM1
Publications--Comics
Box FM2
1947
General
(2 folders)
Box FM2
Comics
Box FM2
Radio shows (Fred Allen)
Box FM2
1947 Insertion schedules (no advertisements)
(3 folders)
Box FM3
1947-1950 (From Norman Strouse scrapbook)
1947
Box FM4
Automotive News series
Box FM4
1949
Automotive News series
Box FM4
Collier's bleed Adaptations
Box FM4
Comics
Box FM4
Harper's Bazaar
Box FM4
Magazine advertisements
Black-and-white
Box FM4
Color
Box FM4
Women's
Box FM4
Outdoor
Box FM4
Science publications
Box FM4
1950
Collier's bleed adaptations
Box FM4
Comics
Box FM4
Magazine advertisements
Black-and-white
Box FM4
Color
Box FM4
Women's
Box FM4
1948
Comics
Box FM5
General and insertion schedules
Box FM5
Industrial and marine engine sales
Box FM5
Outdoor
Box FM5
Parts
Box FM5
Products made in England (Anglia, Prefect, etc.)
Box FM5
1949
Advertisements
General
Box FM6
Comics
Box FM6
Comics--Photostats
Box FM6
Contests
Box FM6
Drafts
Box FM6
Outdoor
Box FM6
Parts
Box FM7
Products made in England
Box FM7
Television programs
Box FM7
Tractors, buses, taxis, engines
Box FM7
Trucks, including dealers
(2 folders)
Box FM7
Insertion schedules
Box FM8
Magazines and comics
Box FM8
Newspapers
New York
Box FM8
Pittsburgh
Box FM8
Washington and Somerville
Box FM8
1950
General
(3 folders)
Box FM9
Comics
Box FM9
Country Squire, Crestliner
Box FM9
English-built models
Box FM9
1950
Insertion schedules
Box FM10
Outdoor
Box FM10
Parts
Box FM10
Taxi, school bus
Box FM10
Television
Box FM10
Trucks
Box FM10
1951
General
(2 folders)
Box FM11
Comics
Box FM11
Industrial Arts Awards
Box FM11
Insertion schedules
Box FM12
Parts
Box FM12
Trucks
Box FM12
Victoria
Box FM12
1952
Buses and taxis
Box FM13
Cars
General
Box FM13
English-built models
Box FM13
Ranch Wagon, Sunliner
Box FM13
Victoria
Box FM13
Comics
Box FM13
Industrial
Box FM13
Industrial Arts Awards
Box FM13
Outdoor
(2 folders)
Box FM13
Parts
Box FM14
Television and radio
Box FM14
Tractors
Box FM14
Trucks
(2 folders)
Box FM14
1953
General
Box FM15
Bus and taxi
Box FM15
Comics
Box FM15
English-built models
Box FM15
Ford Theatre
Box FM15
Industrial
Box FM15
Outdoor
Box FM15
Parts
Box FM15
Poster Annual
Box FM16
Tractor
Box FM16
Trucks
Box FM16
1953-1954, General
Box FM16
1954
Cars
General
(2 folders)
Box FM16
English-built models
Box FM17
Ranch Wagon and Skyliner
Box FM17
Thunderbird
Box FM17
Comics
Box FM17
Industrial
Box FM17
Outdoor
Box FM17
Parts
Box FM17
Television and radio
Box FM17
Tractor, bus
Box FM17
Trucks
Box FM17
1955
Action Reports (trucks and tractors)
Box FM17
English-built models
Box FM17
1955-1957 Ford-produced television programs
(6 folders)
Box FM18
1956
Cars
Box FM19
General
(2 folders)
Box FM19
English-built models
Box FM19
Station wagons
Box FM19
Thunderbird
Box FM19
Comics
Box FM19
Industrial Arts Awards
Box FM19
Outdoor
Box FM20
Parts
Box FM20
Recruitment
Box FM20
Trucks
Box FM20
1957
Cars
General
Box FM20
English-built models
Box FM20
Sunliner, Skyliner, station wagons
Box FM20
Comics
(2 folders)
Box FM20
Outdoor
Box FM20
Parts
Box FM20
Trucks
Box FM20
1958
Cars
Box FM21
General (including Edsel, Lincoln, Mercury)
Box FM21
English-built models
Box FM21
Skyliner, Sunliner, station wagons
Box FM21
Taunus 17M (Germany)
Box FM21
Thunderbird
(2 folders)
Box FM21
Comics
Box FM21
Dealers
Box FM21
Insertion schedules
Box FM21
Television
Box FM21
Trucks
(2 folders)
Box FM21
1959
Cars
Box FM22
General
Box FM22
English-built models
Box FM22
Fairlane, Galaxie
Box FM22
Taunus 17M (Germany)
Box FM22
Thunderbird
Box FM22
Outdoor
Box FM22
Overseas (military/diplomatic)
Box FM22
Parts
Box FM22
Tractors
Box FM22
Trucks
(3 folders)
Box FM22
1960
American Legion Junior Baseball progam
Box FM23
Cars
General
Box FM23
English-built models
Box FM23
Falcon
Box FM23
Falcon-- Peanuts advertisements
Box FM23
Galaxie, Starliner
Box FM23
Taunus 17M (Germany)
Box FM23
Taxis, police cars
Box FM23
Thunderbird
Box FM23
Industrial Arts Awards
Box FM24
Outdoor
Box FM24
Parts
Box FM24
Trucks
General
Box FM24
Farm use
Box FM24
1961
Cars
Box FM25
Falcon
Box FM25
Thunderbird
Box FM25
Trucks
Magazine
Box FM25
Newspaper
Box FM25
1961-1962
Advertisements in foreign languages
Box FM25
1962
Cars
General
Box FM25
Fairlane
Box FM25
Falcon
Box FM25
Galaxie
Box FM25
Mercury, Comet
Box FM25
FALS (Ford Authorized Leasing System)
Box FM25
Industrial engines
Box FM25
Parts
Box FM25
Tractors
Box FM25
Trucks
(4 folders)
Box FM26
1963
Advertisements in foreign languages
Box FM27
Cars
General
Box FM27
Fairlane
Box FM27
Falcon
Box FM27
Galaxie
Box FM27
Taunus (Germany), Cortina (England)
Box FM27
Taxis, police cars
Box FM27
Thunderbird
Box FM27
FALS
Box FM27
Industrial motors
Box FM28
Parts
Box FM28
Report to Ford Dealers (including television program advertisements)
Box FM28
Trucks
(3 folders)
Box FM28
1963-1964, Fordson tractors
Box FM28
1964
Advertisements in foreign languages
Box FM29
Cars
General
(2 folders)
Box FM29
Comet
Box FM29
Consul, Corsair (England)
Box FM29
Fairlane
Box FM29
Falcon
Box FM29
Mercury
Box FM29
Mustang
(2 folders)
Box FM30
Taxis
Box FM30
Thunderbird
Box FM30
FALS
Box FM30
Industrial engines
Box FM30
Parts
Box FM30
Trucks
(2 folders)
Box FM30
1965
Advertisements in foreign languages
Box FM31
Cars
General
(2 folders)
Box FM31
Comet
Box FM31
Cortina, Corsair, Taunus (European models)
Box FM32
Fairlane
Box FM32
Falcon
Box FM32
Galaxie
Box FM32
Mustang
Box FM32
Police, taxi
Box FM32
Thunderbird
Box FM32
FALS
Box FM32
Industrial engines
Box FM32
Parts
Box FM33
Trucks
(3 folders)
Box FM33
1966
Box FM34
Advertisements in foreign languages
Box FM34
Cars
General (including international and military sales)
(3 folders)
Box FM34
Corsair, Taurus, Zephyr, Zodiac
Box FM34
Fairlane
Box FM34
Falcon
Box FM34
Galaxie
Box FM34
Mustang
Box FM34
Police, taxi
Box FM34
Thunderbird
Box FM34
Industrial engine
Box FM34
Parts
Box FM34
Rent-a-Car
Box FM34
Trucks
(3 folders)
Box FM35
1967
Box FM36
Cars
General
(2 folders)
Box FM36
Cougar, Corsair, Cortina, Taunus
Box FM36
Fairlane
Box FM36
Mustang
Box FM36
Thunderbird
Box FM36
Comics
Box FM36
FALS
Box FM36
Industrial engines
Box FM36
Trucks
(2 folders)
Box FM36
1967-1968
Advertisements in foreign languages
Box FM36
Television series
Box FM36
1968
Cars
General
Box FM36
Cortina, 20M, 17M, Escort, Cougar
Box FM36
Maverick
Box FM36
Mustang
Box FM36
Thunderbird
Box FM36
Torino
Box FM36
FALS
Box FM36
Trucks
(2 folders)
Box FM37
1968-1969
Police
Box FM37
1969
Advertisements in foreign languages
Box FM37
Cars
General
Box FM37
Cobra
Box FM37
Cortina
Box FM37
LTD
Box FM37
Maverick
Box FM37
Mustang
Box FM37
Thunderbird
Box FM37
Torino
Box FM37
Wagons
Box FM37
FALS
Box FM38
Punt, Pass and Kick
Box FM38
Trucks
(2 folders)
Box FM38
Vans
Box FM38
1969-1970, More Than a Second Car program
Box FM38
1970
Cars
General
Box FM38
Maverick
Box FM38
Mustang
Box FM38
Thunderbird
Box FM38
Torino, Cobra, Ford Performance Digest
Box FM38
Detroit Symphony
Box FM39
Foreign language
Box FM39
Military, diplomatic
Box FM39
Rent-a-Car
Box FM39
Television series
Box FM39
Trucks
General
Box FM39
Bronco, Ranchero
Box FM39
Heavy duty
Box FM39
Vans
Box FM39
1971
Cars
General
Box FM39
Maverick
Box FM39
Mustang
Box FM39
Pinto
Box FM39
Thunderbird
Box FM39
Torino
Box FM39
Television, Punt, Pass and Kick program
Box FM39
Trucks
General
Box FM39
American Trucking Association (ATA)
Box FM39
Bronco
Box FM39
Heavy duty
Box FM39
Vans
Box FM39
1972
Box FM40
Cars
General
Box FM40
Galaxie LTD
Box FM40
Maverick, Thunderbird
Box FM40
Pinto
Box FM40
Torino
Box FM40
Diplomatic, military, rentals, television
Box FM40
Trucks
General
Box FM40
Heavy duty
Box FM40
Ranchero, Bronco
Box FM40
Vans
Box FM40
1972-1973
General
Box FM40
Television (Bob Hope)
Box FM40
1973
Cars
General
Box FM40
Thunderbird, Torino
Box FM40
Trucks
General
Box FM40
American Trucking Association (ATA)
Box FM40
Bronco
Box FM40
Heavy duty
Box FM40
Ranchero
Box FM40
Vans
Box FM40
1974
Box FM41
Cars
General
Box FM41
Torino, LTD
Box FM41
Diplomatic, military
Box FM41
Television
Box FM41
Trucks
General (including American Trucking Association)
Box FM41
Bronco, Ranchero
Box FM41
Heavy duty
Box FM41
Vans
Box FM41
1975
Cars
General
Box FM41
Granada
Box FM41
Thunderbird
Box FM41
Trucks
General
Box FM41
Heavy duty
Box FM41
Vans
Box FM41
World International Tennis Classic
Box FM41
1975
Trucks
Box FM41
1976
Box FM42
Cars
General
Box FM42
Mustang, Maverick
Box FM42
Pinto
Box FM42
Thunderbird, Granada
Box FM42
Torino, LTD
Box FM42
Trucks
General
Box FM42
Courier
Box FM42
Heavy duty
Box FM42
Vans
Box FM42
World International Tennis Classic
Box FM42
1977
Cars
General
Box FM42
LTD, Granada
Box FM42
Mustang, Thunderbird
Box FM42
Pinto
Box FM42
Diplomatic, military
Box FM42
Trucks
General
Box FM42
Bronco, Courier, Ranchero
Box FM42
Heavy duty
Box FM42
Vans
Box FM42
World International Tennis Classic
Box FM42
1978
Box FM43
Cars
General (including Fiesta)
Box FM43
Fairmont
Box FM43
Granada, LTD
Box FM43
Mustang, Thunderbird, Pinto
Box FM43
Diplomatic, military, police, World International Tennis Classic
Box FM43
Foreign language advertisements
Box FM43
Trucks
General
Box FM43
Bronco, Courier, Ranchero
Box FM43
Heavy duty
Box FM43
Vans
Box FM43
1979
Cars
General
Box FM43
Fairmont
Box FM43
Mustang, Thunderbird
Box FM43
Pinto
Box FM43
Military, diplomatic
Box FM43
Trucks
General
Box FM43
Bronco, Courier, Ranchero
Box FM43
Medium and heavy duty (including foreign language advertisements)
Box FM43
Vans
Box FM43
1980

These 1980 folders may include advertisements for 1980 models which were actually produced in 1979.

Box FM44
Cars
General
Box FM44
Mustang, Thunderbird
Box FM44
Corporate
Box FM44
Posters
Box FM44
Trucks
General
Box FM44
Medium and heavy duty
Box FM44
Vans
Box FM44
1981
Cars
Box FM44
Trucks
Box FM44
Vans
Box FM44
1981-1982
Corporate, FALS
Box FM44
1982
Box FM45
Cars
General
Box FM45
Mustang
Box FM45
Trucks
Light
Box FM45
Medium and heavy duty
Box FM45
Vans
Box FM45
1983
Cars
General
Box FM45
Mustang, Thunderbird
Box FM45
Corporate and FALS, Rental Sweepstakes
Box FM45
Trucks, Vans
Box FM45
1984
Box FM46
Cars
Escort
Box FM46
LTD
Box FM46
Mustang
Box FM46
Tempo
Box FM46
Thunderbird
Box FM46
Performance and racing
Box FM46
Trucks
Box FM46
Vans, station wagons
Box FM46
1985
Cars
Box FM46
Performance, racing
Box FM46
Trucks
Box FM46
1985-1986
Corporate
Box FM46
1986
Cars
Box FM46
Fleet, direct marketing
Box FM46
Performance and racing
Box FM46
Trucks
Box FM46
1987
Box FM47
Cars
Box FM47
Corporate, racing, fleet, FALS
Box FM47
Trucks
Light
Box FM47
Medium and heavy duty
Box FM47
Vans, minivans
Box FM47
1988
Cars
Box FM47
Performance, racing, military, FALS
Box FM47
Trucks, vans
Box FM47
1989
Cars
General
Box FM47
Taurus
Box FM47
Performance, racing
Box FM47
Trucks and vans
Light
Box FM47
Medium and heavy duty
Box FM47
1990
Cars, SUVs
Box FM47
Corporate
Box FM47
Industrial
Box FM47
Trucks, mobile homes, minivans
Box FM47
1991
Box FM48
Cars
Box FM48
Corporate
Box FM48
Industrial
Box FM48
Trucks, RVs, SUVs, minivans
Box FM48
1992
Cars
Box FM48
Corporate, racing
Box FM48
SUVs, minivans
Box FM48
Trucks, vans
Box FM48
1993
Cars
Box FM48
Corporate, racing
Box FM48
RVs
Box FM48
Trucks
Box FM48
1993-1994
Industrial
Box FM48
1994
Cars, SUVs
Box FM48
Corporate
Box FM48
Mustang
Box FM48
Trucks
Box FM48
1994-1995
Box FM49
Corporate
Box FM49
1995
Cars, minivans
Box FM49
Industrial
Box FM49
SUVs
Box FM49
Trucks
Box FM49
1996
Cars, minivans
Box FM49
Corporate
Box FM49
Industrial
Box FM49
SUVs
Box FM49
Trucks
Box FM49
1997
Cars
Box FM49
Corporate
Box FM49
Industrial
Box FM49
SUVs, trucks
Box FM49
1998
Cars
Box FM49
Corporate
Box FM49
SUVs
Box FM49
Ford Motor Co. Addition 2004-0010
Box FM50
1945-1969
1945-1948, General
Box FM50
1950-1959, General
Box FM50
1961-1963, Galaxie
Box FM50
1961-1967, Falcon
Box FM50
1962, Fordson tractor
Box FM50
1962-1968, General
Box FM50
1964-1967
Galaxie
Box FM50
Mustang
Box FM50
1964-1969, Thunderbird
Box FM50
1965-1967, Pickup truck
Box FM50
1967-1968, Torino
Box FM50
1968, Cobra
Box FM50
1968-1969
LTD
Box FM50
Mustang
Box FM50
XL
Box FM50
1969, Maverick
Box FM50
1960s, Fairlane
Box FM50
1970-1987
Box FM51
1970, 1977, 1979, General
Box FM51
1971, 1978, 1979, Mustang
Box FM51
1972, 1974, 1978 and undated, Pinto
Box FM51
1975-1979, Granada
Box FM51
1977-1978, Futura
Box FM51
1978 and undated, Fiesta
Box FM51
ca. 1970s
Cars: LTD, Maverick, Thunderbird, Torino
Box FM51
Heavy duty trucks
Box FM51
Trucks: Bronco, Courier, pickup, Ranchero, vans
Box FM51
1980-1983, Mustang
Box FM51
1980-1982, 1984, Aerostar, Ranger, truck, van
Box FM51
1980-1984, Escort, Granada, Tempo
Box FM51
1980-1985, Thunderbird
Box FM51
1981-1983, EXP, Fiesta
Box FM51
1981-1984
Crown Victoria, LTD
Box FM51
General
Box FM51
1982-1984, Bronco
Box FM51
1984-1985, Mustang
Box FM51
1986-1987
Corporate and general
Box FM51
Escort, EXP
Box FM51
Mustang
Box FM51
Taurus
Box FM51
Thunderbird
Box FM51
Trucks: Bronco, F-Series, Ranger
Box FM51
1987
Aerostar, commercial trucks
Box FM51
Festiva
Box FM51
Tempo
Box FM51
1988-1991
Box FM52
1988-1989
Bronco
Box FM52
Commercial trucks
Box FM52
F-Series truck, Ranger, Aerostar
Box FM52
Mustang, Thunderbird
Box FM52
Probe
Box FM52
Taurus, Tempo
Box FM52
1989, Escort
Box FM52
1990
General
Box FM52
Thunderbird
Box FM52
1990-1991
Aerostar, commercial trucks
Box FM52
Escort, Probe
Box FM52
Explorer
Box FM52
F-Series truck
Box FM52
General
Box FM52
Mustang
Box FM52
Ranger
Box FM52
Taurus
Box FM52
1991
Crown Victoria, Escort
Box FM52
Econoline van, Club Wagon
Box FM52
1992-1993
Box FM53
1992
Commercial trucks
Box FM53
Corporate, general, racing
Box FM53
Crown Victoria, Taurus
Box FM53
Escort, Mustang
Box FM53
Explorer, F-Series truck, vans
Box FM53
Probe
Box FM53
Tempo
Box FM53
1993
Aspire
Box FM53
Commercial trucks
Box FM53
Corporate, racing
Box FM53
Econoline van, Club Wagon
Box FM53
Escort
Box FM53
F-Series truck
Box FM53
Mustang, Thunderbird
Box FM53
Ranger
Box FM53
1994-1995
Box FM54
1994
Aspire
Box FM54
Explorer, F-Series truck
Box FM54
Ranger
Box FM54
Windstar
Box FM54
1994-1995
Commercial trucks
Box FM54
Contour, Escort, Probe
Box FM54
Corporate
Box FM54
Mustang
Box FM54
Racing
Box FM54
Taurus
Box FM54
1995
Explorer, F-Series truck
Box FM54
1996-2001
Box FM55
1996, Commercial trucks and vehicles
Box FM55
1996-1998
Corporate, general, racing
Box FM55
Vans
Box FM55
1996-2000
Cars: Contour, Escort, Mustang, Taurus, Thunderbird
Box FM55
F-Series truck
Box FM55
Ranger
Box FM55
1996-2001, Explorer
Box FM55
1997-2001, Expedition
Box FM55
1998, Ecostar
Box FM55
1999, Excursion
Box FM55
1999-2001, Focus
Box FM55
2000, Escape
Box FM55
Undated outdoor advertising, ca. 1980s-1990s
Box FM56
Aerostar
Box FM56
Escort
Box FM56
Explorer
Box FM56
F-Series truck
Box FM56
Mustang
Box FM56
Ranger
Box FM56
Taurus
Box FM56
Thunderbird
Box FM56

Gerber, 1977-1993

[See also Oversize Folder 20.]

1977-1985
Box GE1
1986-1993
Box GE2

Gillette, 1971-1979

[See also Oversize Folder 20.]

1971-1979
Box GI1

Goldman-Sachs, 1974-1991

[See also Oversize Folder 21.]

1974-1991
Box GS1
1979-1980, 1983-1986, 1990-1996
Box GY1

Grand Union, 1981-1982

[See also Oversize Box OV17.]

1981-1982
Box GU1

Hyatt Hotels, Corp., 1979-1987

For related materials see the J. Walter Thompson Co. Chicago Office, Hyatt Hotels Corp. Account Files.

[See also Oversize Box OV18.]

1979-1981 and 1980s
Box HY1
1982-1984
Box HY2
1985-1987
Box HY3

IBM, 1982-1989

[See also Oversize Box OV18.]

1982-1989
Box IB1

Institute of Life Insurance, 1939-1975

[See also Oversize Box OV18.]

1939-1945
Box IL1
1946-1953
Box IL2
1954-1969, 1971, 1973-1975
Box IL3
1963
Box IH1
1964
Box IH2
1965, Various locales
Box IH3
1965-1967
Box IH4
1968, Consumer and special groups
Box IH5
1968, Corporate, various locales
Box IH6
1971-1975
Box IH6
1969, Consumer, trade, special campaigns and openings
Box IH7
1968, Various locales
Box IH7

Irving Trust, 1918-1988

Fine line drawings, often of New York City locales, appear in the newspaper advertisements of the 1920s.

[See also Oversize Box OV18; Oversize Folder 22.]

1918-1925
Box IT1
1926-1931
Box IT2
1933-1942
Box IT3
1943-1950
Box IT4
1951-1960
Box IT5
1961-1978
Box IT6
1979-1988
Box IT7
1925-1938
Box JC1
1928-1950, Insertion schedules
Box JC2
1939-1950
Box JC2
1939-1948, 1956-1962, 1969
Box JB1
1948-1950
Box JM1
1951-1952
Box JM2
1953-1957
Box JM3

Jos. Schlitz Brewing Co., 1934-1982

[See also Oversize Box OV19.]

1934, 1956-1959
Box JS1
1960-1961, 1978-1979
Box JS2
1980-1982
Box JS3

Jovan, 1975-1983

[See also Oversize Folder 23.]

1975-1983
Box JO1

J. Walter Thompson Co., 1889-1990s

“House” advertisements are an important source of information about company operations and philosophy.

[See also Oversize Box OV19; Oversize Folders 24-25.]

1889, 1916-1934 (photocopies)
Box JW1
1902-1903, 1906, 1916-1921
Box JW1
nd., other agency tributes
Box JW1
1921-1925
Box JW2
1926-1931
Box JW3
1932-1937
Box JW4
1938-1942
Box JW5
1943-1947
Box JW6
1948-1952
Box JW7
1953-1958
Box JW8
1959-1962
Box JW9
1963-1969
Box JW10
1970, 1972, 1976-1980
Box JW11
1981-1992, 1980s-1990s, 1996
Box JW12
JWT company divisions, 1975-1983, 1990-1991
Box JW13
JWT house advertisements (international), 1917-1985
Box JW14

Kawasaki Motor Co., 1977-1983

[See also Oversize Box OV19.]

1977-1983
Box KM1

Kellogg's, 1938-1993

[See also Oversize Box OV19.]

1938-1939, 1952-1953 (some copies from microfilm)
Box KL1
1955, 1957-1963 (some international)
Box KL1
1976-1979
Box KL1
1980-1993
Box KL2

Kemper Group, 1972-1988

[See also Oversize Box OV19.]

1972-1979
Box KG1
1980-1988
Box KG2
1948-1950
Box KI1

Kraft, 1929-1997

Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

[See also Oversize Box OV19; Oversize Folders 26-28.]

Salad dressings
Consumer--Magazine
1941-1963
Box KR1
1964-1973
Box KR2
1974-1986
Box KR3
Consumer--Newspaper
1930-1967
Box KR4
1968-1977
Box KR5
1977-1984
Box KR6
Trade--Magazine, 1943-1984
Box KR6
Kraft Mayonnaise
Consumer--Magazine
1932-1971
Box KR7
1972-1986
Box KR8
Consumer--Newspaper
1929-1930

Includes 1930s brands: Gelfand, Henard, Easton, Wright.

Box KR8
1931-1933

Includes 1930s brands: Gelfand, Henard, Easton, Wright.

Box KR9
1938-1969
Box KR10
1970-1985
Box KR11
Trade--Magazine, 1930-1931, 1947-1981
Box KR11
Trade--Newspaper, 1930-1933
Box KR11
Miracle Whip
Consumer--Magazine
1934-1955
Box KR12
1956-1992
Box KR13
Consumer--Newspaper
1933-1936
Box KR14
1934-1984
Box KR15
Trade--Magazine, 1934-1960, 1973, 1980, 1983
Box KR15
Trade--Newspaper, 1960
Box KR15
Velveeta
Consumer--Magazine
1930-1949
Box KR16
1950-1983
Box KR17
Consumer--Newspaper, 1932-1984
Box KR18
Trade--Magazine, 1930-1983
Box KR18
Cheese slices
Consumer--Magazine, 1950-1991
Box KR19
Consumer--Newspaper, 1949-1989
Box KR20
Trade--Magazine, 1950-1984
Box KR20
Cracker Barrel
Consumer--Magazine, 1954-1985
Box KR21
Consumer--Newspaper, 1948-1984
Box KR22
Natural cheeses

Includes Cheddar, Swiss Colby, Old English, Monterey Jack, Light'n Lively.

Consumer--Magazine, 1930-1984

Includes wartime advertisements.

Box KR23
Consumer--Newspaper, 1930-1986
Box KR24
Trade--Magazine, 1932-1978
Box KR24
Trade--Newspaper, 1931-1973
Box KR24
Philadelphia Cream Cheese
Consumer--Magazine, 1930-1992
Box KR25
Consumer--Newspaper, 1930-1987
Box KR26
Insertion schedule, 1930
Box KR27
Trade--Magazine, 1930-1983
Box KR27
Miscellaneous cheeses
Casino Cheese, 1971-1986
Box KR27
Cheese Whiz, 1954-1991
Box KR28
Grated Parmesan Cheese, 1954-1985
Box KR29
American Cheese, 1930-1953
Box KR30
Cheese Festivals, 1951-1984
Box KR30
Combinations of cheeses, 1930-1984
Box KR31
Combination products
International, 1964-1973
Box KR32
Regional, 1954-1967
Box KR32
Restaurant, 1950-1974
Box KR32
Combined products
Consumer--Magazine, 1941-1955, 1964-1991
Box KR33
Consumer--Newspaper, 1930-1981
Box KR33
Publications, 1964-1967

Includes publications: Culinary Exchange, Vendkraft, Entrees, Food Kraft, Holiday, Menu Merchandizer.

Box KR33
Trade--Magazine, 1941-1977
Box KR33
Various products
Dairy products
Box KR34
Cottage cheese, 1938-1968
Box KR34
Related foods, 1930-1965
(6 folders)
Box KR34
Whipped cream cheese, 1959-1964
(2 folders)
Box KR34
Miscellaneous foods
Box KR35
Bread products, 1931-1934
(2 folders)
Box KR35
Caramels, 1936-1966
Box KR35
Cheese'n Crackers, 1960-1978
Box KR35
Dessert products, 1956-1976
Box KR35
Jellies and preserves, 1957-1966
Box KR35
Kraco, 1930-1933
Box KR35
Kragleen, 1944-1955
Box KR35
Kraystay, 1946-1955
Box KR35
Marshmallows, 1954-1963
Box KR36
Orange juice and citrus, 1955-1982
Box KR36
Oven Melts, 1981-1982
Box KR36
Potato salad, 1967-1968
Box KR36
UP'n AT'm, 1972-1973
Box KR36
Vegemite, 1968-1970
Box KR36
Miscellaneous prepared foods
Cheese spreads, 1933-1983
(4 folders)
Box KR37
Flavorizer, 1958-1959
Box KR37
Instant products, 1959-1964
Box KR37
Kraft Dinners, 1937-1985
Box KR37
Kraft Dips, 1968-1983
Box KR38
Kraft sauces, 1949-1986
Box KR38
Margarine, 1956-1967
Box KR38
Miracle sandwich spreads, 1941-1955, 1959-1982
Box KR38
Shortening, 1953-1971
Box KR38
Snack cheeses, 1947-1980
Box KR38
Soup and salad products, 1944-1983
Box KR38
Food service, 1961-1986

Includes portion control packs.

Box KR39
Restaurant and corporate, 1930-1986

Includes America's Jr. Miss program.

Box KR40
Grocer's trade, 1930-1987
Box KR41
Dairy industry, 1930-1981
Box KR42
Series advertisements, 1930-1969
Box KR43
About Cows and Things
Box KR43
Buy-Lines
Box KR43
Cheese Fancier's Corner
Box KR43
Creative Cooking
Box KR43
Foods, Facts, and Foibles
Box KR43
Going to Town with Pat Guinan
Box KR43
Good Cooks Column
Box KR43
Happy Food Ideas
Box KR43
Jessie's Notebook
Box KR43
Menuettes
Box KR43
Moos of the Moment
Box KR43
Uncle Ched
Box KR43
Radio and television, 1945-1986
Box KR44
Sweepstakes, 1957-1984
Box KR44
Advertisements in foreign languages, 1930-1989

Includes Spanish, French, Hebrew, and German-language advertisements.

Box KR45
Kraft Salad Days, 1972-1985
Box KR46
Pourables--Competitive, 1973-1983
Box KR47
Consumer--Newspaper, 1985
Box KR48
Trade, 1985
Box KR48
Consumer--Magazine, 1986
(2 folders)
Box KR48
Consumer--Newspaper, 1986-1987
Box KR49
Trade, 1986-1987
Box KR49
Consumer--Magazine, 1987
Box KR49
Consumer--Magazine, 1988
Box KR49
Miscellaneous, 1991-1997
(3 folders)
Box KR49
Miscellaneous, 1930-1984

Includes billboards and bus cards, caramels, Cheese Festival, cheese spreads, Cheez Whiz, corporate advertising, Cracker Barrel, dairy industry, dessert toppings, dips, grocery trade, Hebrew language advertisements, Kraft Cheese, Kraft Dinners, Kraft Real Mayonnaise, marshmallows, Natural Cheese, Parkay margarine, Philadelphia cream cheese, powdered milk, radio/television, sandwich spreads, soup/salad, Velveeta.

Box KR50
Miscellaneous, 1938-1984

Includes cheese slices, combination cheeses, Miracle Whip, orange and citrus juices, sweepstakes.

Box KR51
Miscellaneous, 1948-1984

Includes Philadelphia cream cheese and combination products.

Box KR52
Miscellaneous, 1930-1980

Includes pourable salad dressings, mayonnaise.

Box KR53

Lever Brothers, 1900-1991

The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ( “Peggy Lux” and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever Products include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

[See also Oversize Boxes OV20-OV22; Oversize Folder 29.]

ca. 1902-1907, Lifebuoy
Box LB1
1916, Lux
Box LB1
1916-1918, Lux Flakes
Box LB1
1917-1918, Insertion schedules
Box LB1
1923, 1925-1927, Insertion schedules
Box LB2
1925-1926, Lux Toilet Form
Box LB2
1920s-1950, Lux Toilet Soap package designs
Box LB2
1926-1927, Miscellaneous
Box LB3
1927, Lux
Box LB3
1927-1930, Lever scrapbook
Box LB4
1928, Miscellaneous
Box LB5
1928-1929, Miscellaneous
Box LB6
1929, Lux Flakes
Box LB7
1929, Lux Toilet Soap
Box LB8
1929, Lux Flakes
Box LB8
1929, Lux Toilet Soap
Box LB9
1930, Lux Flakes, Lifebuoy, Rinso
Box LB9
1930, Lux Toilet Soap
Box LB10
1930, Lux Toilet Soap
Box LB11
1931, Lux Flakes
Box LB11
1931, Lux Toilet Soap
Box LB11
1931, Lux Toilet Soap
Box LB12
1931, Pears Soap
Box LB12
1932, Lux Flakes
Box LB12
1932, Miscellaneous
Box LB13
1933, Lux Flakes
Box LB14
1933, Lux Flakes, Lifebuoy, Rinso
Box LB15
1933, Lux Toilet Soap--Display, layout and tie-ins
Box LB15
1933, Lux Toilet Soap--Magazine and newspaper
Box LB16
1933, Lux Toilet Soap--Newspaper
Box LB17
1933, Pears Soap
Box LB17
1934, Lux Flakes
Box LB18
1934, Lux Flakes, Lifebuoy, Rinso
Box LB19
1934, Lux Toilet Soap
Box LB20
1935, Lifebuoy, Lux Flakes, Rinso
Box LB21
1935, Lux Toilet Soap
Box LB22
1936, Lux Flakes and Toilet Soap
Box LB23
1936, Lux Flakes and Toilet Soap
Box LB24
1937, Miscellaneous
Box LB25
1938, Lifebuoy, Lux Flakes, Rinso, Spry
Box LB26
1938, Lux Toilet Soap
Box LB27
1939, Lux Flakes and Toilet Soap
Box LB28
1939, Lux Flakes and Toilet Soap
Box LB29
1940, Lux Flakes and Toilet Soap
Box LB30
1940, New Quick Lux
Box LB31
1941, Lux Flakes and Toilet Soap
Box LB32
1941, Lux Toilet Soap
Box LB33
1941, New Quick Lux
Box LB33
1942, Lux Flakes and Toilet Soap
Box LB34
1942, Multiple products scrapbook
Box LB35
1943, Miscellaneous
Box LB36
1944, Miscellaneous
Box LB37
1945, Lever corporate
Box LB38
1945, Lux Flakes
Box LB38
1945, Lux Toilet Soap
Box LB39
1946, Miscellaneous
Box LB40
1947, Miscellaneous
Box LB41
1948, Insertion schedule
Box LB42
1948, Lux Flakes
Box LB42
1948, Lux radio
Box LB42
1948, Lux Toilet Soap
Box LB43
1949, Miscellaneous
Box LB44
1950-1951, Miscellaneous
Box LB45
1952-1953, Miscellaneous
Box LB46
1954-1956, Miscellaneous
Box LB47
1957-1965, Miscellaneous
Box LB48
1968-1969, Miscellaneous
Box LB48
1960s, History of Lux package designs, 1920s-1950s
Box LB48
1970-1983, Miscellaneous
Box LB49
1990-1997, Miscellaneous
Box LB49

Liggett and Myers, 1958-1979

For related materials see the Liggett and Myers Collection.

[See also Oversize Box OV22; Oversize Folder 29.]

1958-1960
Box LM1
1961-1964
Box LM2
1965-1972, 1979
Box LM3

Manufacturers National Bank, 1968-1976

[See also Oversize Box OV22.]

1968-1970, 1972-1976
Box MN1

Marsh and McLennan, 1966-1982

[See also Oversize Box OV22; Oversize Folder 31.]

1966, 1968-1971
Box ML1
1972-1982
Box ML2

Massachusetts Mutual, 1950-1967

Many of the advertisements contain illustrations by Norman Rockwell.

[See also Oversize Box OV22.]

1950-1959
Box MA1
1960-1967
Box MA2

McDonnell Douglas Corporation, 1952-1992

[See also Oversize Box OV23; Oversize Folder 33.]

1952-1953
Box MD1
1954-1958, 1961-1965
Box MD2
1972, 1974, 1977-1979
Box MD3
1980-1981
Box MD4
1982
Box MD5
1983-1984
Box MD6
1984
Box MD7-MD10
1985
Box MD11-MD12
1986
Box MD13
1986-1987
Box MD14
1987-1988
Box MD15
1988
Box MD16
1989
Box MD17-MD18
1989-1990
Box MD19
1990
Box MD20
1991-1992
Box MD21

McGraw Edison, 1956-1968

[See also Oversize Box OV23.]

1956-1960, 1962-1968
Box ME1

Mentholathum, 1942-1981

[See also Oversize Box OV23.]

1942-1969
Box MT1
1972-1981 (includes insertion schedules)
Box MT2
1984-1994
Box MX1

Miller Brewing Company (Chicago), 1973-1995

[See also Oversize Box OV23.]

General, 1973-1974, 1985-1986
Box MB1
Löwenbräu Beer, 1985-1995

[See also Oversize Folder 30.]

Box MB1
Matilda Bay Wine Cooler, 1987-1989

[See also Oversize Folder 32.]

Box MB1
Meister Brau, 1973-1974
Box MB1

Mink International, 1970-1987

[See also Oversize Box OV23.]

1970-1987

Includes advertisements for SAGA, Blackgama and Canada Majestic.

Box MI1
1984-1992
Box MU1

New York Dress Institute, 1941-1942

[See also Oversize Folder 36.]

1941-1942
Box NY1

Northeast Airline, 1957-1960

[See also Oversize Box OV24.]

1957-1959
Box NE1
1960 (includes duplicates)
Box NE2

Northern Telecom, 1981-1996

[See also Oversize Box OV24; Oversize Folder 38.]

1981-1983
Box NO1
1983-1985
Box NO2
1986-1987
Box NO3
1987-1988
Box NO4
1989-1990
Box NO5
1991-1996
Box NO6

Northern Trust, 1978-1992

[See also Oversize Box OV24.]

1978-1981
Box NT1
1982-1985
Box NT2
1986
Box NT3
1987
Box NT4
1987-1988
Box NT5
1989-1992
Box NT6

Northwestern Mutual, 1948-1997

[See also Oversize Box OV24.]

1948-1960
Box NM1
1961-1965
Box NM2
1966-1972
Box NM3
1977, 1980-1991, 1996-1997
Box NM4

Orkin, 1983-1996

[See also Oversize Box OV24; Oversize Folder 37.]

1983-1984, 1986-1996
Box OR1

Oscar Mayer and Co., 1960-1997

[See also Oversize Box OV24.]

1960-1964
Box OM1
1965-1978
Box OM2
1979-1983
Box OM3
1984-1997
Box OM4

Owen-Illinois Glass Co., 1944-1961

[See also Oversize Box OV24.]

1944
Box OI1
1945
Box OI2
1946
Box OI3
1947
Box OI4
1948
Box OI5
1949
Box OI6
1950
Box OI7
1951-1952
Box OI8
1953
Box OI9
1954
Box OI10
1955
Box OI11
1956
Box OI12
1957-1958
Box OI13
1959-1961
Box OI14

Pan American World Airways, 1942-1974

Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

See also Oversize Folder 39.

Magazine, 1942-1943
Box PA1
Newspaper, 1942-1947
Box PA2
Magazine, 1944-1946
Box PA3
Magazine, 1947-1948
Box PA4
Newspaper, 1948
Box PA5
Magazine, 1949
Box PA6
Newspaper, 1949
Box PA7
Magazine, 1950
Box PA8
Newspaper, 1950
Box PA9
Newspaper, 1951-1952
Box PA10
Magazine, 1952-1953
Box PA11
Newspaper, 1953
Box PA12
Magazine, 1954
Box PA13
Newspaper, 1954
Box PA14
Newspaper, 1954-1955
Box PA15
Newspaper 1955
Box PA16
Newspaper, 1955
Box PA17
Magazine, 1955
Box PA18
Magazine, 1956
Box PA19
Newspaper, 1956
Box PA20
Newspaper, 1956-1957
Box PA21
Magazine, 1957
Box PA22
Magazine, 1958-1960 (also Canada 1959-1961)
Box PA23
Newspaper, 1958-1959
Box PA24
Newspaper, 1959-1960
Box PA25
Nespaper, 1960
Box PA26
Outdoor proof book, 1960
Box PA27
Magazine, 1961
Box PA28
Magazine, 1961
Box PA29
Newspaper, 1961
Box PA30
Magazine, 1962
Box PA31-PA32
Newspaper, 1962
Box PA33-PA34
Magazine, 1963
Box PA35-PA36
Newspaper, 1963
Box PA37-PA38
Magazine, 1964
Box PA39-PA40
Newspaper, 1964
Box PA41-PA43
Magazine, 1965
Box PA44-PA48
Newspaper, 1969
Box PA49-PA52
Magazine and outdoor, 1966
Box PA53-PA55
Magazine, 1966
Box PA56-PA57
Newspaper, 1966
Box PA58-PA61
Magazine, 1967
Box PA62-PA67
Magazine (Tokyo Office), 1967
Box PA68
Magazine and outdoor, 1967
Box PA69-PA71
Newspaper, 1967
Box PA72-PA74
Magazine, 1967
Box PA75
Magazine and outdoor, 1968
Box PA76-PA77
Newspaper, 1968-1969
Box PA78
Magazine, 1969
Box PA79-PA82
Newspaper, 1969-1971
Box PA83
Magazine, 1970
Box PA84
Magazine, 1971-1974
Box PA85

Parker Pen, 1931-1980

[See also Oversize Box OV24.]

1931, 1942-1955
Box PR1
1969-1972
Box PR2
1973-1980
Box PR3

Phillips Petroleum Co., 1962-1972

[See also Oversize Box OV24; Oversize Folder 40.]

1962-1964
Box PH1
1965-1972
Box PH2
1990-1991
Box PC1
1991-1992
Box PC2

Purolator, 1949-1964

[See also Oversize Folder 40.]

1949-1950
Box PU1
1951-1953
Box PU2
1954-1964
Box PU3

Quaker Oats, 1917-1994

For related materials see the J. Walter Thompson Co. Chicago Office, Quaker Oats Account Files, 1945-1965.

1917-1925, 1928, 1953-1956
Box QO1
1957-1960
Box QO2
1961-1962
Box QO3
1963-1965
Box QO4
1966-1969
Box QO5
1970-1974
Box QO6
1975-1977
Box QO7
1978-1980
Box QO8
1981-1983
Box QO9
1986-1994
Box QO10

RCA (Radio Corporation of America), 1917-1976

In addition to consumer products, advertisements for NBC (The National Broadcasting Company) programs can be found in this group.

[See also Oversize Box OV25.]

1917-1918
Box RC1
Supremacy advertisements, Victrola
Box RC1
1943
Communications
Box RC1
Insertion schedules
Box RC1
Institutional
Box RC1
Laboratories
Box RC1
NBC (National Broadcasting Company)
Box RC1
Public service
Box RC1
Radio/Marine
Box RC1
RCA Victor programs
Box RC1
Victor records
Box RC1
1944
Box RC2
Cincinnati
Box RC2
Indianapolis
Box RC2
Insertion schedules
Box RC2
Janssen
Box RC2
Magazine
Box RC2
National Symphony
Box RC2
Opera News
Box RC2
1944
Box RC3
NBC--Network sales promotion
Box RC3
NBC--Public service
Box RC3
NBC--Radio recording, business
(2 folders)
Box RC3
NBC--Spot sales
Box RC3
NBC--Television
Box RC3
Programs
Box RC3
WEAF (NY)
Box RC3
1944
Box RC4
Business papers
Box RC4
Institutional
Box RC4
NBC--Institutional
Box RC4
NBC--Magazine
Box RC4
RCA International
Box RC4
Town Hall
Box RC4
1944
Box RC5
Boston Pops
Box RC5
Boston Symphony Orchestra
Box RC5
Carnegie Hall
Box RC5
Metropolitan Opera
Box RC5
Philadelphia
Box RC5
Red Cross Toscanini concert
Box RC5
Robin Hood Dell
Box RC5
Rochester Civic Music
Box RC5
San Francisco
Box RC5
Stadium
Box RC5
Washington
Box RC5
1944
Box RC6
Business papers
(3 folders)
Box RC6
Institutional
Box RC6
Laboratories
Box RC6
Newspapers
Box RC6
Radio/Marine
Box RC6
1945
Box RC7
Audience promotion
Box RC7
Insertion schedules
Box RC7
Miscellaneous
Box RC7
Network sales promotion
Box RC7
Radio recording
(2 folders)
Box RC7
Television
Box RC7
1945
Box RC8
Carnegie Hall
Box RC8
Chicago
Box RC8
Cincinnati
Box RC8
Detroit
Box RC8
Hollywood Bowl
Box RC8
Indianapolis
Box RC8
Metropolitan Opera
Box RC8
Opera News
Box RC8
Philadelphia
Box RC8
Programs--Boston
Box RC8
Programs--Brooklyn
Box RC8
San Francisco
Box RC8
St. Louis
Box RC8
Stadium
Box RC8
1945
Box RC9
Business papers
(2 folders)
Box RC9
Engineering products
Box RC9
General magazine
Box RC9
Public service promotion
Box RC9
WEAF (NY)
Box RC9
1945
Box RC10
Institutional--General magazine
Box RC10
International Division
Box RC10
NBC
Box RC10
Newspaper
Box RC10
Radio/Marine
Box RC10
Spot sales--Business papers
Box RC10
Spot sales--Consumer
Box RC10
Town Hall
Box RC10
1946
Box RC11
Army/Air Force/Navy instruments
Box RC11
Film equipment
Box RC11
FM/AM antenna
Box RC11
Insertion schedules
Box RC11
Institutional advertising Book
Box RC11
Instruments--Business papers
Box RC11
Instruments--General magazine
Box RC11
Instruments/Radio--Business papers
Box RC11
NBC
Box RC11
Personnel Department
Box RC11
Radio/Marine
Box RC11
Radio Service Co.
Box RC11
Scientific research
Box RC11
Sound products
Box RC11
Television
Box RC11
Theatre supply
Box RC11
Tubes (multiple types)
Box RC11
Victrola/Records