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Guide to the J. Walter Thompson Company. Domestic Advertisements Collection, 1875-2001 and undated, bulk 1920s-1990s

Collection Overview

The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT). The bulk of the collection dates from the 1920s and after, but a few examples are available from as early as 1875. Print advertisements appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase and Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert and Feasley agency).

The Collection is organized into three series--Main Files, Small Files, and Oversize Materials--that reflect both the size of the holdings for each client as well as the physical location of the advertisements. Within each series, clients are arranged alphabetically and then the advertisements are arranged chronologically. The Main File Series includes clients for which at least one box have been preserved. A separate Small Files Series is maintained for clients for which less than one box of advertisements, and often much less, has survived. The Oversize Materials Series includes many of the clients found in both the Main and Small Files Series.

Chesebrough Ponds, 1875-1968. Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers, including Edward J. Steichen and Baron DeMeyer.

Eastman Kodak Company, 1930-present. Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers. Additional Kodak advertising may be found in the Wayne P. Ellis Collection of Kodakiana.

Ford Motor Company, 1945-present. Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found. A separate collection, the JWT Detroit Office's Ford "Collateral Literature," houses showroom brochures, and diverse sales materials in many formats.

Irving Trust, 1918-1986. Fine line drawings, often of New York City locales, appear in 1920s newspaper advertisements.

J. Walter Thompson Co., 1917-present. These "house" advertisements are an important source of information about the Company's operations and philosophy.

Kraft Foods Corporation, 1922-present. Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

Lever Brothers, 1900-present. The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ("Peggy Lux" and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever products represented in the collection include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

Massachusetts Mutual Insurance Company, 1951-1967. Although few in number, many of the advertisements contain Norman Rockwell illustrations. The original art work has been retained by the client.

Pan American World Airways, 1942-1974. Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

RCA (Radio Corporation of America), 1943-1976. In addition to consumer products, advertisements for the National Broadcasting Company (NBC) programs can be found in this group.

Reader's Digest, 1945-present. Many of the advertisements since the 1960s highlight articles appearing in the current month's issue. Examples of corporate advertising for international editions of Reader's Digest are also present.

Scott Paper Co., 1927-1983. Numerous product introductions are represented.

Seven-Up, 1944-1978. Shows the changes in positioning this beverage from a family drink to "Wet 'n' Wild" to the "Un-Cola."

Standard Brands, 1925-1984. Advertisements cover a range of products, including Fleischmann's Yeast, Chase and Sanborn, Tenderleaf Tea, and Royal Pudding and Gelatin.

Warner-Lambert, 1915-1997. Advertisements consist primarily of proofs and tearsheets. There are no advertisements present for the years 1945-1947 or 1949. The vast majority of the advertisements are for Listerine Antiseptic, with other products represented beginning in the late 1960s. Listerine was manufactured by the Lambert Pharmacal Company beginning around 1915. William Warner acquired the company in 1955, merged it into his own pharmaceutical business and changed the name to the Warner-Lambert Co.

Warner-Lambert is the only client file in this collection that includes the work of an agency other than JWT. Until 1962, Listerine advertising was handled by the Lambert and Feasley agency in New York, the house agency for the Lambert Pharmacal Co. (St. Louis) up to 1955, and for its successor the Warner-Lambert Co. (Morris Plains, N.J.), from 1955-1962. When JWT obtained the Listerine account in October 1962, the back files of Listerine advertisements were transferred to JWT.

Descriptive Summary

Title
J. Walter Thompson Company. Domestic Advertisements collection 1875-2001 and undated, bulk 1920s-1990s
Creator
J. Walter Thompson Company.
Extent
360 Linear Feet, 300,000 Items
Repository
David M. Rubenstein Rare Book & Manuscript Library, Duke University
Location
For current information on the location of these materials, please consult the Library's online catalog.
Language
English.

Administrative Information

A majority of collections are stored off site and must be requested at least 48 business hours in advance for retrieval. Contact Rubenstein Library staff before visiting. Read More »

warning Access Restrictions

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

warning Use Restrictions

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Contents of the Collection

Includes clients for which at least one box (usually at least 100 advertisements) have been preserved. A few files contain photocopies or prints made from microfilm, a fact which is noted in the list. Parenthetical identification of the client or product or the JWT office or division responsible for the ad has been added in some cases. The files are arranged alphabetically by client (not product), insofar as it has been possible to determine the client name accurately and as it was known during the relationship with JWT (hence, Lever Brothers in lieu of Unilever). The files are then arranged chronologically within client groupings.

The main clients in this series include Chesebrough Ponds, Eastman Kodak Company, Ford Motor Company, Irving Trust Bank, J. Walter Thompson Co., Kraft Foods Corporation, Lever Brothers, Massachusetts Mutual Insurance Company, Pan-American Airlines, RCA (Radio Corporation of America), Reader's Digest, Scott Paper Co., Seven-Up, Standard Brands, and Warner-Lambert. The clients in this series are NOT represented in the Small Files Series but MAY have advertisements in the Oversize Series.

Advertising Council, 1949-1951, 1983

Advertisements for Ad Council as the client.

[See also Oversize Folder 1.]

Box AD1
American Cancer Society, 1952
Box AD1
American Foundation for AIDS Research (Climb for the Cure), 1992
Box AD1
American Red Cross, 1957, 1964, 1967, 1970, 1977-1978, 1982-1986, 1988-1991

[See also Oversize Folder 4.]

(5 folders)
Box AD1
Better Schools, 1949-1954
Box AD2
Bob Hope Heart Research Institute, 1985
Box AD2
BOM (Boysville)--Detroit, ca. 1996
Box AD2
Boy Scouts of America, 1972-1973, 1981-1982 (Chicago), 1984 (Boy Scouts of Greater New York)

[See also Oversize Folder 6.]

Box AD2
California Arts Council (Sacramento), 1989
Box AD2
Catholic Charities Dept. of Foster Family Services (Chicago), 1972, 1988
Box AD2
Children's Literacy Initiative (Mrs. Bush's Storytime), ca. 1990
Box AD2
Children's Memorial Hospital (Chicago), 1995
Box AD2
Church World Service, 1948
Box AD2
Civil Defense, 1954
Box AD2
Coalition on Donation (organ donation), ca. 1990s
Box AD2
Committee for Handgun Control (Ban the Bullets)--Chicago, 1975
Box AD2
COPSA Institute for Alzheimers' Disease, ca. 1990s
Box AD2
Crusade For Freedom (Radio Free Europe/Free Europe Press), 1956-1957
Box AD2
Cystic Fibrosis, 1982

[See also Oversize Box OV3.]

Box AD2
Department of Housing and Urban Development (HUD)--Atlanta, Philadelphia, Tampa, 1985, 1992-1994
Box AD2
Executive Service Corp. of Chicago, 1987
Box AD2
Hospice Foundation of Southeastern Michigan, 1989
Box AD3
Literary Council of Chicago, 1985
Box AD3
March of Dimes, ca. 1990
Box AD3
Museum of Contemporary Art (Chicago), 1981
Box AD3
National Bible Week, 1991
Box AD3
NATO, 1957, 1964, 1984

[See also Oversize Folder 36.]

Box AD3
New England Earth Day (Brouillard), 1990
Box AD3
New York Cares (coat drive), 1996
Box AD3
Nurse recruitment, 1947-1951
Box AD3
Partnership for a Drug-Free America, 1989-1990s
Box AD3
President's Council on Youth Opportunity (Give a Damn), 1968
Box AD3
Providence--St. Mel High School (Chicago), 1982-1983
Box AD3
Red Nose Day USA for Sudden Infant Death Syndrome (SIDS), ca. 1990s
Box AD3
Religion in American Life (RIAL), 1949-1970
(2 folders)
Box AD3
Salvation Army, 1962, 1970, 1972-1978, 1980-1986, 1988-1995
Box AD4
San Francisco AIDS Foundation, 1996
Box AD4
Save the Cable Cars (San Francisco), 1983
Box AD4
Statue of Liberty--Ellis Island Foundation, 1986
Box AD4
United America (tolerance campaign), ca. 1950s
Box AD4
United Cerebral Palsy, 1972, 1977-1978, 1980, ca. 1984, 1987
Box AD4
United Foundations (Detroit), 1966-1967, 1970, 1972-1973
Box AD4
United Service Organizations (USO), 1961
Box AD4
United Way, ca. 1990s
Box AD4
U.S. Food and Drug Administration (product tampering), 1987
Box AD4
Vehicle Emmissions Check Committee (U.S. Jaycees), 1974
Box AD4
U.S. Savings Bonds, 1948-1952, 1954, 1956-1957, and undated
(9 folders)
Box AD5
1963-1970
Box AC1
Allegheny Airlines: see US Air
Box AC1

[See also Oversize Box OV1.]

1969, 1974, 1978-1984, 1986-1989
Box AS1
1953-1959
Box AL1
1960-1969, 1973-1976
Box AL2
American Cancer Society: see Advertising Council
Box AL2

[See also Oversize Box OV1.]

1966-1972, 1974-1980
Box AG1
1980-1984, 1986-1997
Box AG2
American Red Cross: see Advertising Council
Box AG2
1941-1943
Box AW1
1941-1950,Insertion schedules
Box AW1
1944-1946
Box AW2
1947-1950
Box AW3
1983-1985
Box AI1
1986-1988
Box AI2

[See also Oversize Box OV2.]

1915-1935
Box AJ1
1986-1997 (insurance)
Box AM1
1988-1997
Box AU1

Formerly Health and Tennis Corp. of America; includes Vic Tanny, Richard Simmons, Chicago Health and Raquetball.

[See also Oversize Box 18, Oversize Folder 21.]

1974-1980
Box BM1
1981-1991
Box BM2

[See also Oversize Folder 5.]

1970-1971
Box BL1
1972-1981
Box BL2

[See also Oversize Box OV2.]

1984-1987
Box BF1
1988-1991
Box BA1

[See also Oversize Box OV2.]

1984-1988
Box BE1
1988-1991
Box BE2
1992
Box BE3
Better Schools: see Advertising Council
Box BE3

[See also Oversize Box OV2.]

1940-1946
Box BC1
1947-1953
Box BC2
1954-1956
Box BC3
1957-1963
Box BC4
1964-1971
Box BC5
1972-1981
Box BC6
1982-1984, 1986-1991
Box BC7
1973-1984
Box BP1
1943-1949
Box BR1
1950-1967
Box BR2

[See also Oversize Box OV2; Oversize Folder 7.]

1975-1987
Box BK1
1951-1958, 1980-1982
Box BI1
1954, 1961-1966, 1968-1969
Box BU1
1970-1973
Box CA1

[See also Oversize Folder 10.]

1955-1961
Box CS1
1962-1963
Box CS2
1964-1965
Box CS3
1966-1969
Box CS4
1970-1971
Box CS5
1972-1973
Box CS6
1974-1976
Box CS7
1977-1980
Box CS8
1981-1986
Box CS9

Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers including Edward J. Steichen and Baron De Meyer.

[See also Oversize Box OV2; Oversize Folder 11.]

1884-1916
Box CP1
1917-1920
Box CP2
1921
Box CP3
1922
Box CP4
1923
Box CP5
1924
Box CP6
1925
Box CP7
1925-1926
Box CP8
1926-1928
Box CP9
1929-1930
Box CP10
1931
Box CP11
1932
Box CP12
1934-1935
Box CP13
1936-1937
Box CP14
1938-1939
Box CP15
1940-1942
Box CP16
1943-1945
Box CP17
1946-1948
Box CP18
1949-1951
Box CP19
1952-1953
Box CP20
1954-1958
Box CP21
1959-1969, 1992-1994
Box CP22
1959-1962
Box CH1
1963-1964
Box CH2
1965-1966
Box CH3
1967
Box CH4
1968-1969
Box CH5
1970-1975
Box CH6

[See also Oversize Box OV3; Oversize Folder 12.]

1969-1972
Box CT1
Church World Service: see Advertising Council
Box CT1
Civil Defense: see Advertising Council
Box CT1
Claussen Pickles: see Oscar Mayer
Box CT1
Colman, JandJ: see JandJ Colman
Box CT1
1955-1962
Box CO1
1963-1969, 1981
Box CO2

[See also Oversize Box OV3.]

1963-1965, 1967-1971, 1974-1979
Box CN1
Crusade for Freedom: see Advertising Council
Box CN1

Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers.

Eastman Kodak advertising is also represented in various other collections: JWT Account Files (includes films and videos plus account information); Wayne P. Ellis Collection of Kodakiana

[See also Oversize Box OV3.]

ca. 1907-1915 (not necessarily JWT)
Box EC1
1930 Magazine
Box EC1
1930 Newspaper
Box EC1
1930-1931 Insertion schedules
(2 folders)
Box EC1
1931 Newspaper and magazine
Box EC1
1931-1932 Magazines
(2 folders)
Box EC2
1932 Insertion schedules
Box EC2
ca. 1932 Death and Priceless Moments campaigns
Box EC2
1932-1933 Magazine and newspaper
(2 folders)
Box EC3
1933 Insertion schedules
Box EC3
1933-1934 Magazines
(2 folders)
Box EC4
1934 Insertion schedules
Box EC4
1934 Insertion schedules
Box EC5
1934 Magazine
Box EC5
1934-1935 Newspaper
(2 folders)
Box EC5
1935 Magazine
(2 folders)
Box EC6
1936 Insertion schedules
Box EC6
1936 Newspaper
Box EC6
1936-1937 Kodak
(2 folders)
Box EC7
1937 Insertion schedules
Box EC7
1937 Kodak
Box EC8
1937-1938 Tennessee Eastman Corporation (Tenite)
Box EC8
1938 Home movie cameras
Box EC8
1938 Insertion schedules
Box EC8
1938 Photographs, cameras
Box EC8
1938-1939 Kodascope Library Division
Box EC9
1939 Home movie cameras
Box EC9
1939 Insertion schedules
Box EC9
1939 Photographs, cameras
Box EC9
1940 Home movie cameras
Box EC10
1940 Insertion schedules
Box EC10
1940 Newspaper
Box EC10
1940 Photographs, cameras
Box EC10
1941-1942 Home movie cameras
(2 folders)
Box EC11
1941-1942 Insertion schedules
(2 folders)
Box EC11
1941-1942 Photographs, cameras
(2 folders)
Box EC11
1942 Newspaper
Box EC11
1943-1944 Home movie cameras
Box EC12
1943-1944 Industrial photography (wartime)
Box EC12
1943-1944 Insertion schedules
(2 folders)
Box EC12
1943-1944 Newspaper
Box EC12
1943-1944 Photographs, cameras, film (wartime advertisements)
(2 folders)
Box EC12
1945 Home movie cameras
Box EC13
1945-1946 Insertion schedules
(2 folders)
Box EC13
1945-1946 Photography, cameras, film
(2 folders)
Box EC13
1946-1948 Home movie cameras, projectors
(2 folders)
Box EC14
1947 Photography, cameras, film
Box EC14
1947-1948 Insertion schedules
(2 folders)
Box EC14
1948 Photography, cameras, Kodachrome film
(2 folders)
Box EC15
1948-1949 Insertion schedules
Box EC15
1948-1949 Newspaper
Box EC15
1949 Home movie cameras, projectors
Box EC16
1949-1950 Photography, cameras, Kodachrome film
(3 folders)
Box EC16
1950 Insertion schedules
Box EC17
1950-1953 Home movie cameras, projectors
(3 folders)
Box EC17
1951-1953 Photography, cameras, Kodachrome film
(2 folders)
Box EC17
1953-1954 Newspaper
(2 folders)
Box EC18
1954 Photography, cameras, Kodachrome film
Box EC19
1954-1955 Home movie cameras, projectors
Box EC19
1955 Newspaper
Box EC19
1955-1956 Photography, cameras, Kodachrome film
(2 folders)
Box EC20
1956 Home movie cameras, projectors
Box EC20
1956 T.V. Guide advertisements for Kodak-sponsored programs
Box EC20
1956-1957 Newspaper
Box EC21
1956-1957 Photography at Work campaign
Box EC21
1957 Home movie cameras, projectors
Box EC22
1957 Photography, cameras, accessories
Box EC22
1957-1958 Newspaper
Box EC22
1958-1959 Home movie cameras, projectors
Box EC23
1958-1959 Photography at Work campaign
Box EC23
1958-1959 Photography, cameras, accessories
(2 folders)
Box EC23
1959 Insertion schedules
Box EC23
1959 Newspaper
Box EC23
1960 Home movie cameras, projectors
Box EC24
1960 Insertion schedules
Box EC24
1960 Newspaper
Box EC24
1960-1961 Photography, cameras, accessories
(2 folders)
Box EC24
1961-1962 Home movie cameras, projectors
Box EC25
1961-1963 Newspaper
Box EC25
1962-1963 Photography, cameras, Kodachrome II film
(2 folders)
Box EC25
1963 Global advertising campaign

Reader's Digest inserts in multiple languages.

Box EC25
1964 Photography, cameras, Kodachrome II film
Box EC26
1964-1965 Kodak Pavilion (World's Fair)
Box EC26
1964-1966 Newspaper
Box EC26
1965-1966 Home movie cameras, projectors
Box EC26
1965-1967 Photography, cameras, accessories

Includes Instamatic cameras.

(3 folders)
Box EC27
1967 Global advertising campaigns
Box EC27
1967 Newspaper and magazine

Includes home movie cameras, projectors, Instamatic.

Box EC27
1968-1969 Global advertising campaigns
(2 folders)
Box EC28
1968-1970 Home movie cameras, projectors
Box EC28
1968-1970 Newspaper
Box EC28
1968-1970 Photography, cameras, film
(2 folders)
Box EC28
1971 Global advertising campaigns
Box EC29
1971 Newspaper
Box EC29
1971-1972 Home movie cameras, projectors
Box EC29
1971-1972 Photography, Instamatic cameras, film
Box EC29
1972 Introducing the Pocket Instamatic
Box EC29
1972-1973 Newspaper
Box EC30
1972-1974 Black models featured
Box EC30
1973-1974 Instamatic Pocket camera
Box EC30
1973-1974 Photography, Instamatic cameras, film
Box EC30
1973-1974 Sound movie cameras, projectors
Box EC30
1974 More Than a Business campaign
Box EC30
1974-1975 Newspaper
Box EC31
1975 More Than a Business campaign
Box EC31
1975-1976 Black models featured
Box EC31
1975-1976 Instamatic cameras
Box EC31
1975-1976 Photography, cameras, film
Box EC31
1975-1976 Sound movie cameras, projectors
Box EC31
1976 Newspaper

Including Spanish-language advertisements.

Box EC32
1977 Black models featured
Box EC32
1977 Photography, cameras, film
Box EC32
1977 Sound movie cameras, projectors
Box EC32
1977-1978 Military
Box EC33
1977-1979 Newspaper

Including Spanish-language advertisements.

Box EC33
1978-1979 Black models featured
Box EC33
1978-1979 Instamatic cameras
Box EC33
1978-1979 Photography, cameras, film
Box EC33
1978-1979 Sound movie cameras, projectors
Box EC33
1980 Black models featured
Box EC34
1980-1982 Sound movie cameras, projectors
Box EC34
1980-1984 Instamatic cameras

Introducing the Disc camera.

Box EC34
1980-1984 Newspaper
Box EC34
1980-1990 Photography, cameras, film
(3 folders)
Box EC34
1986-1996 Consumer
(10 folders)
Box EC35

This category provides extensive documentation of the trade oriented advertisements from the Eastman Kodak Company from 1931-1990. Although formal division titles changed slightly throughout the company's history, general markets consistently advertised include:

Medical, including dental and radiography; chemical, including chemicals, plastics, and cellulose divisions; business reproductions, including Recordak; Tennessee Eastman, including Eastman Chemicals and Eastman Fibers (Kodel); industrial photography, including engineering and functional photography; motion pictures; business premiums; and pharmaceutical trade, probably the least represented.

International advertisements may be found as early as 1961 randomly included and continuing throughout the collection for various years. The majority of advertisements are proofs; very few tearsheets appear. Prior to the 1960s, the physical condition of the advertisements varies from poor to good with many advertisements still attached to black scrapbook paper. The remaining advertisements were not initially stored in the scrapbooks; therefore, they range from good to very good physical condition. The quantity for any given year varies somewhat; however, the following years have a minimal number of advertisements: 1966-1967, 1970, 1972-1973.

[See also Oversize Box OV4.]

1931 Chemical Division
Box ET1
1931 Insertion schedules
Box ET1
1931 Medical Division and radio talks
Box ET1
1931 Pharmaceutical trade
Box ET1
1931 Teaching films
Box ET1
1931-1933 Medical Division (dental)
Box ET2
1931-1933 Recordak
Box ET2
1932 Medical Division
Box ET2
1932-1933 Chemical Division
Box ET2
1932-1933 Pharmaceutical trade
Box ET2
1933-1934 Medical Division
(2 folders)
Box ET3
1933-1935 Teaching films
Box ET3
1934-1935 Medical Division (dental)
Box ET3
1934-1935 Recordak
Box ET3
1934-1936 Chemical Sales Division
Box ET4
1934-1936 Pharmaceutical trade
Box ET4
1935 Medical Division
Box ET4
1936 Insertion schedule
Box ET4
1936 Medical Division (dental)
Box ET4
1936-1937 Medical Division
Box ET5
1936-1938 Recordak
Box ET5
1936-1938 Teaching films
Box ET5
1936-1938 Tennessee Eastman Corporation

Includes Eastman acetate yarn (Teca)

Box ET5
1937 Chemical Division
Box ET5
1937 Medical Division (dental)
Box ET5
1937-1938 Insertion schedules
(2 folders)
Box ET5
1937-1938 Pharmaceutical trade
Box ET5
1938-1939 Chemical Division (acetate sheet)
Box ET6
1938-1939 Medical Division
Box ET6
1938-1940 Medical Division (dental)
Box ET6
1939-1940 Classroom films
Box ET6
1939-1940 Insertion schedules
(2 folders)
Box ET6
1939-1940 Pharmaceutical trade
Box ET6
1939-1940 Recordak
Box ET6
1940 Medical Division
Box ET7
1940-1941 Chemical Sales Division
(2 folders)
Box ET7
1940-1941 Tennessee Eastman (Eastman acetate)
Box ET7
1941 Insertion schedules
Box ET7
1941-1942 Medical Division
Box ET8
1941-1942 Medical Division (dental)
Box ET8
1941-1942 Recordak
Box ET8
1941-1942 Pharmaceutical and photographic trade
Box ET8
1941-1942 Teaching films
Box ET8
1942 Industrial (X-Ray Division)
Box ET8
1942 Insertion schedules
Box ET8
1942 V-Mail
Box ET9
1942-1943 Chemical Division
Box ET9
1942-1943 Tennessee Eastman Corporation
Box ET9
1943 Industrial Division (X-Ray Division)
Box ET9
1943 Insertion schedules
Box ET9
1943 Teaching films
Box ET9
1943-1944 Medical Division
Box ET10
1943-1944 Medical Division (dental)
Box ET10
1943-1944 Pharmaceutical and photographic trade
Box ET10
1943-1944 Recordak
Box ET10
1944 Insertion schedules
Box ET10
1944-1945 Eastman Corporation (Tennessee Eastman)
Box ET10
1944-1945 Industrial Division (X-Ray Division)
Box ET11
1944-1945 Research laboratories
Box ET11
1944-1945 Teaching films
Box ET11
1945 Medical Division
Box ET11
1945 Insertion schedules
Box ET11
1945 Pharmaceutical and Photographic Division
Box ET11
1945 Photo layouts, photo visuals, radiography, transfax
Box ET11
1945 Recordak
Box ET11
1945 Wartime motion pictures
Box ET11
1946 Functional photography (spectroscopy, photomicrography)
Box ET12
1946 Insertion schedules
Box ET12
1946 Medical Division
Box ET12
1946 Recordak
Box ET12
1946-1947 Cellulose Products Sales Division

Includes Eastman acetate sheets, Kodapak.

Box ET12
1946-1947 Medical Division (dental)
Box ET12
1946-1947 Pharmaceutical, photographic and projectionist trades
Box ET13
1946-1947 Radiography
Box ET13
1946-1947 Teaching films
Box ET13
1946-1947 Transfax
Box ET13
1947 Medical Division
Box ET13
1947 Industrial Division (functional photography)
Box ET14
1947 Insertion schedules
Box ET14
1947 Kodagraph autopositive paper
Box ET14
1947 Recordak
Box ET14
1948 Functional photography
Box ET15
1948 Insertion schedules
Box ET15
1948 Motion picture trade
Box ET15
1948 Recordak
Box ET15
1948 Training and promotional films
Box ET15
1948-1949 Insertion schedules
Box ET16
1948-1949 Medical Division
Box ET16
1948-1949 Medical Division (dental)
Box ET16
1948-1949 Recordak
Box ET16
1948-1949 Cellulose Division (Kodapak)
Box ET17
1948-1949 Kodagraph autopositive paper
Box ET17
1948-1949 Medical Division
Box ET17
1949 Functional photography (radiography)
Box ET18
1950 Insertion schedules
Box ET18
1950-1952 Cellulose Division (Kodapak)
Box ET18
1950-1952 Kodagraph autopositive paper and contact paper
Box ET18
1950-1952 Motion picture trade
Box ET18
1951-1952 Training and promotional films
Box ET18
1951-1952 Functional photography (radiography)
Box ET19
1951-1952 Medical Division
Box ET19
1951-1952 Medical Division (dental)
Box ET19
1951-1952 Recordak
Box ET19
1952 Pharmaceutical trade
Box ET19
1953 Industrial Photographic Division (Kodagraph)
Box ET20
1953 Recordak
Box ET20
1953-1955 Medical Division
Box ET20
1953-1955 Medical Division (dental)
Box ET20
1953-1955 Cellulose Division (Kodapak)
Box ET21
1953-1955 Functional photography (radiography)
Box ET21
1953-1955 Motion Picture Division
Box ET21
1953-1955 Photography at Work campaign
Box ET21
1954 Recordak
Box ET21
1954-1955 Industrial Photographic Division

Includes Business Photo Methods Division-Verifax, Graphic Reproduction Division-Kodagraph reproduction materials.

Box ET22
1954-1955 Pharmaceutical and photographic trade
Box ET22
1955 Recordak
Box ET22
1956 Recordak
(2 folders)
Box ET23
1956-1957 Cellulose Products Division (Kodapak)
Box ET23
1956-1957 Medical Division
Box ET23
1956-1957 Advertisement--Trade
Box ET24
1956-1957 Business Photo Methods Division (Verifax) and Graphic Reproduction Division (Kodapak)
Box ET24
1956-1957 Medical Division (dental)
Box ET24
1956-1957 Motion Picture Division
Box ET24
1956-1957 X-Ray Division (radiography)
Box ET24
1957 Recordak
Box ET25
1958 Recordak and Verifax
Box ET25
1958-1959 Advertisement and pharmaceutical trade
Box ET25
1958-1959 Cellulose Products Division (Kodapak)
Box ET25
1958-1959 Motion Picture Division
Box ET25
1958-1959 X-Ray Division (radiography)
Box ET25
1958-1960 Graphic Reproduction Division (Kodapak)
Box ET26
1958-1960 Medical Division

Includes Spanish-language advertisements.

Box ET26
1958-1960 Medical Division (dental)
Box ET26
1959 Insertion schedules
Box ET26
1959 Recordak, Verifax, Ektalith
Box ET26
1960 Business premiums
Box ET26
1960 Functional photography
Box ET26
1960 Cellulose Products Division
Box ET27
1960 Insertion schedules
Box ET27
1960 Motion Picture Division
Box ET27
1960 Recordak, Verifax
Box ET27
1960, 1962-1964 X-Ray Division, Engineering
(2 folders)
Box ET27
1961-1963 Kodak premiums
Box ET27
1961-1963 Kodak sound recording system
Box ET27
1961-1964 International
Box ET27
1963-1964 Travel trade
Box ET27
1964 Recordak
Box ET28
1964-1965 Kodak premiums
Box ET28
1964-1965 Kodak sound recording system
Box ET28
1964-1965 Medical Division
Box ET28
1964-1965 Medical Division (dental)
Box ET28
1964-1965 Motion Picture Division
Box ET28
1964-1965 Photo Reproductions Products Division

Includes Kodagraph, Extalith, Kodastar.

Box ET28
1964-1965 Tennessee Eastman

Includes Plastic Sheeting Division (Uvex, Kodar), Eastman Chemical Products (Baler Twine).

Box ET28
1965 Copiers (Recordak, X-OMAT)
Box ET29
1965-1966 Radiography Markets Division and Engineering
Box ET29
1965-1969 International Marketing Division
Box ET29
1966 Kodak sound recording system
Box ET29
1966-1967 Recordak
Box ET29
1966, 1968-1969 Motion Picture and Education Markets Division

Includes Eastman Ektachrome film.

Box ET29
1966-1970 Kodak premiums
Box ET29
1967-1970 Engineering, Eastman industrial films
Box ET30
1967-1971 Radiography Markets Division
Box ET30
1968-1969 Recordak
Box ET30
1968-1969, 1971 Eastman Chemical Products (Tennessee Eastman)
Box ET30
1968-1970 Business Systems Markets Division
Box ET30
1971 Tennessee Eastman, Eastman Chemical Products (Kodel)
(2 folders)
Box ET31
1971-1972 Kodak business premiums
Box ET31
1971-1973 Business Systems Markets Division

Includes Kodak microfilm systems, Kodagraph film.

Box ET31
1972-1974 Tennessee Eastman, Eastman Chemical Products (Kodel)
Box ET32
1972-1975 Customer Equipment Services Division
Box ET32
1973-1975 Eastman premiums
Box ET32
1974 International Photographic Division
Box ET32
1974-1975 Chemical Products Division
Box ET32
1974-1975 Radiography
Box ET32
1974-1976 Business Systems Markets Division
Box ET33
1974-1977 Motion Picture Division
Box ET33
1974-1977 Newspaper advertisements
Box ET33
1975 Tennessee Eastman, Eastman Chemical Products (Kodel)
Box ET33
1976-1977 Customer Equipment Services Division (Technical sales representatives)
Box ET33
1976-1977 Microfilm
Box ET33
1976-1977 Business Systems Markets Division

Including Graphics Markets Division.

Box ET34
1976-1979 Radiography
(2 folders)
Box ET34
1976-1983 Kodak premiums
Box ET34
1977 Pharmaceutical trade
Box ET34
1978-1979 Motion Picture Division
Box ET34
1978, 1980-1981 Industrial film
Box ET35
1978-1982 Graphics Markets Division
Box ET35
1978-1982, 1984 Newspaper advertisements
Box ET35
1980-1982 Radiography
Box ET35
1980-1984, 1987 Motion Picture Division
(2 folders)
Box ET35
1983-1984, 1987-1990 Radiography, health sciences, and clinical products
Box ET35
1983-1989 Graphics Systems Division (copy products)
Box ET35
1987-1989 Ultra technologies
Box ET35
1988-1989 Mass memory products

Includes Business imaging systems, computer printers.

Box ET35

[See also Oversize Box OV4.]

1971-1982, 1985-1986, 1989-1990
Box EA1

[See also Oversize Box OV4.]

1968-1969, 1971, 1974-1975, 1977-1983, 1988-1993
Box EL1

[See also Oversize Box OV4.]

1953-1965
Box EI1
1966-1971
Box EI2

[See also Oversize Box OV4.]

1958, 1966-1971
Box FN1

For related materials see the J. Walter Thompson Co. Detroit Office, Detroit Office Records; Ford Dealer Association Records; Ford Collateral Literature.

1944, 1946-1947
Box FD1
1947-1948
Box FD2
1949
Box FD3-FD4
1950
Box FD5
1950-1952
Box FD6
1953-1956
Box FD7
1957-1959
Box FD8
1960-1962
Box FD9
1962
Box FD10
1962-1963
Box FD11
1963
Box FD12
1964
Box FD13-FD14
1965
Box FD15-FD16
1965-1966
Box FD17
1966
Box FD18-FD19
1966-1967
Box FD20
1967
Box FD21-FD23
1967-1968
Box FD24
1968
Box FD25-FD26
1969
Box FD27-FD29
1970
Box FD30-FD32
1971
Box FD33-FD35
1972
Box FD36-FD38
1973
Box FD39-FD40
1974
Box FD41
1975-1977
Box FD42
1978
Box FD43
1979-1981
Box FD44
1982-1989
Box FD45
1990-1997
Box FD46
1962-1996 and undated, oversize additions,

Part of accession 04-0010.

(8 folders)
Box FD47
1973
Box FA1
1974-1975
Box FA2
1976-1984
Box FA3

Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found throughout the years.

Additional information and documentation for the Ford account may be found in other collections including: JWT Co. Newsletters, Winfield Taylor Papers, Norman Strouse Papers (a small collection), Legal and Financial Documents, and Writings and Speeches. The Ford Collateral Literature files include showroom brochures, and diverse sales materials in many formats

Folders marked cars do not include any model that has its own folder for a particular year. "Cars" include station wagons and minivans. Aerostar is a minivan after 1986.

Folders marked trucks include all truck sizes unless there is a folder specifically for medium/heavy duty trucks, in which case the "trucks" folder would contain light trucks (Ranger, F series, etc. pickups). Bronco is classified as both a truck (1966-1989) and an SUV (1990-).

"Vans" includes RVs, conversion and 15 passenger vans, but not minivans.

Throughout this list, "General" folders refers to car advertising for Ford cars in general or more than one model in a given ad.

[See also Oversize Boxes OV5-OV16; Oversize Folders 17-19.]

General
Box FM1
General (Anglo-Jewish publications)
Box FM1
Dealer (including parts)
Box FM1
Johansson Divison (gage blocks)
Box FM1
Radio programs ( Presented by Mr. and Mrs. Henry Ford)
Box FM1
1944-1945 Lincoln and Mercury
Box FM1
General
Box FM1
General
Box FM1
Insertion schedules
Box FM1
Publication: The ABC of Ford Truck Selling
Box FM1
Publications--Comics
Box FM2
General
(2 folders)
Box FM2
Comics
Box FM2
Radio shows (Fred Allen)
Box FM2
1947 Insertion schedules (no advertisements)
(3 folders)
Box FM3
Automotive News series
Box FM4
Automotive News series
Box FM4
Collier's bleed Adaptations
Box FM4
Comics
Box FM4
Harper's Bazaar
Box FM4
Black-and-white
Box FM4
Color
Box FM4
Women's
Box FM4
Outdoor
Box FM4
Science publications
Box FM4
Collier's bleed adaptations
Box FM4
Comics
Box FM4
Black-and-white
Box FM4
Color
Box FM4
Women's
Box FM4
Comics
Box FM5
General and insertion schedules
Box FM5
Industrial and marine engine sales
Box FM5
Outdoor
Box FM5
Parts
Box FM5
Products made in England (Anglia, Prefect, etc.)
Box FM5
General
Box FM6
Comics
Box FM6
Comics--Photostats
Box FM6
Contests
Box FM6
Drafts
Box FM6
Outdoor
Box FM6
Parts
Box FM7
Products made in England
Box FM7
Television programs
Box FM7
Tractors, buses, taxis, engines
Box FM7
Trucks, including dealers
(2 folders)
Box FM7
Magazines and comics
Box FM8
New York
Box FM8
Pittsburgh
Box FM8
Washington and Somerville
Box FM8
General
(3 folders)
Box FM9
Comics
Box FM9
Country Squire, Crestliner
Box FM9
English-built models
Box FM9
Insertion schedules
Box FM10
Outdoor
Box FM10
Parts
Box FM10
Taxi, school bus
Box FM10
Television
Box FM10
Trucks
Box FM10
General
(2 folders)
Box FM11
Comics
Box FM11
Industrial Arts Awards
Box FM11
Insertion schedules
Box FM12
Parts
Box FM12
Trucks
Box FM12
Victoria
Box FM12
Buses and taxis
Box FM13
General
Box FM13
English-built models
Box FM13
Ranch Wagon, Sunliner
Box FM13
Victoria
Box FM13
Comics
Box FM13
Industrial
Box FM13
Industrial Arts Awards
Box FM13
Outdoor
(2 folders)
Box FM13
Parts
Box FM14
Television and radio
Box FM14
Tractors
Box FM14
Trucks
(2 folders)
Box FM14
General
Box FM15
Bus and taxi
Box FM15
Comics
Box FM15
English-built models
Box FM15
Ford Theatre
Box FM15
Industrial
Box FM15
Outdoor
Box FM15
Parts
Box FM15
Poster Annual
Box FM16
Tractor
Box FM16
Trucks
Box FM16
1953-1954, General
Box FM16
General
(2 folders)
Box FM16
English-built models
Box FM17
Ranch Wagon and Skyliner
Box FM17
Thunderbird
Box FM17
Comics
Box FM17
Industrial
Box FM17
Outdoor
Box FM17
Parts
Box FM17
Television and radio
Box FM17
Tractor, bus
Box FM17
Trucks
Box FM17
Action Reports (trucks and tractors)
Box FM17
English-built models
Box FM17
1955-1957 Ford-produced television programs
(6 folders)
Box FM18
General
(2 folders)
Box FM19
English-built models
Box FM19
Station wagons
Box FM19
Thunderbird
Box FM19
Comics
Box FM19
Industrial Arts Awards
Box FM19
Outdoor
Box FM20
Parts
Box FM20
Recruitment
Box FM20
Trucks
Box FM20
General
Box FM20
English-built models
Box FM20
Sunliner, Skyliner, station wagons
Box FM20
Comics
(2 folders)
Box FM20
Outdoor
Box FM20
Parts
Box FM20
Trucks
Box FM20
General (including Edsel, Lincoln, Mercury)
Box FM21
English-built models
Box FM21
Skyliner, Sunliner, station wagons
Box FM21
Taunus 17M (Germany)
Box FM21
Thunderbird
(2 folders)
Box FM21
Comics
Box FM21
Dealers
Box FM21
Insertion schedules
Box FM21
Television
Box FM21
Trucks
(2 folders)
Box FM21
General
Box FM22
English-built models
Box FM22
Fairlane, Galaxie
Box FM22
Taunus 17M (Germany)
Box FM22
Thunderbird
Box FM22
Outdoor
Box FM22
Overseas (military/diplomatic)
Box FM22
Parts
Box FM22
Tractors
Box FM22
Trucks
(3 folders)
Box FM22
American Legion Junior Baseball progam
Box FM23
General
Box FM23
English-built models
Box FM23
Falcon
Box FM23
Falcon-- Peanuts advertisements
Box FM23
Galaxie, Starliner
Box FM23
Taunus 17M (Germany)
Box FM23
Taxis, police cars
Box FM23
Thunderbird
Box FM23
Industrial Arts Awards
Box FM24
Outdoor
Box FM24
Parts
Box FM24
General
Box FM24
Farm use
Box FM24
Falcon
Box FM25
Thunderbird
Box FM25
Magazine
Box FM25
Newspaper
Box FM25
Advertisements in foreign languages
Box FM25
General
Box FM25
Fairlane
Box FM25
Falcon
Box FM25
Galaxie
Box FM25
Mercury, Comet
Box FM25
FALS (Ford Authorized Leasing System)
Box FM25
Industrial engines
Box FM25
Parts
Box FM25
Tractors
Box FM25
Trucks
(4 folders)
Box FM26
Advertisements in foreign languages
Box FM27
General
Box FM27
Fairlane
Box FM27
Falcon
Box FM27
Galaxie
Box FM27
Taunus (Germany), Cortina (England)
Box FM27
Taxis, police cars
Box FM27
Thunderbird
Box FM27
FALS
Box FM27
Industrial motors
Box FM28
Parts
Box FM28
Report to Ford Dealers (including television program advertisements)
Box FM28
Trucks
(3 folders)
Box FM28
1963-1964, Fordson tractors
Box FM28
Advertisements in foreign languages
Box FM29
General
(2 folders)
Box FM29
Comet
Box FM29
Consul, Corsair (England)
Box FM29
Fairlane
Box FM29
Falcon
Box FM29
Mercury
Box FM29
Mustang
(2 folders)
Box FM30
Taxis
Box FM30
Thunderbird
Box FM30
FALS
Box FM30
Industrial engines
Box FM30
Parts
Box FM30
Trucks
(2 folders)
Box FM30
Advertisements in foreign languages
Box FM31
General
(2 folders)
Box FM31
Comet
Box FM31
Cortina, Corsair, Taunus (European models)
Box FM32
Fairlane
Box FM32
Falcon
Box FM32
Galaxie
Box FM32
Mustang
Box FM32
Police, taxi
Box FM32
Thunderbird
Box FM32
FALS
Box FM32
Industrial engines
Box FM32
Parts
Box FM33
Trucks
(3 folders)
Box FM33
Advertisements in foreign languages
Box FM34
General (including international and military sales)
(3 folders)
Box FM34
Corsair, Taurus, Zephyr, Zodiac
Box FM34
Fairlane
Box FM34
Falcon
Box FM34
Galaxie
Box FM34
Mustang
Box FM34
Police, taxi
Box FM34
Thunderbird
Box FM34
Industrial engine
Box FM34
Parts
Box FM34
Rent-a-Car
Box FM34
Trucks
(3 folders)
Box FM35
General
(2 folders)
Box FM36
Cougar, Corsair, Cortina, Taunus
Box FM36
Fairlane
Box FM36
Mustang
Box FM36
Thunderbird
Box FM36
Comics
Box FM36
FALS
Box FM36
Industrial engines
Box FM36
Trucks
(2 folders)
Box FM36
Advertisements in foreign languages
Box FM36
Television series
Box FM36
General
Box FM36
Cortina, 20M, 17M, Escort, Cougar
Box FM36
Maverick
Box FM36
Mustang
Box FM36
Thunderbird
Box FM36
Torino
Box FM36
FALS
Box FM36
Trucks
(2 folders)
Box FM37
Police
Box FM37
Advertisements in foreign languages
Box FM37
General
Box FM37
Cobra
Box FM37
Cortina
Box FM37
LTD
Box FM37
Maverick
Box FM37
Mustang
Box FM37
Thunderbird
Box FM37
Torino
Box FM37
Wagons
Box FM37
FALS
Box FM38
Punt, Pass and Kick
Box FM38
Trucks
(2 folders)
Box FM38
Vans
Box FM38
1969-1970, More Than a Second Car program
Box FM38
General
Box FM38
Maverick
Box FM38
Mustang
Box FM38
Thunderbird
Box FM38
Torino, Cobra, Ford Performance Digest
Box FM38
Detroit Symphony
Box FM39
Foreign language
Box FM39
Military, diplomatic
Box FM39
Rent-a-Car
Box FM39
Television series
Box FM39
General
Box FM39
Bronco, Ranchero
Box FM39
Heavy duty
Box FM39
Vans
Box FM39
General
Box FM39
Maverick
Box FM39
Mustang
Box FM39
Pinto
Box FM39
Thunderbird
Box FM39
Torino
Box FM39
Television, Punt, Pass and Kick program
Box FM39
General
Box FM39
American Trucking Association (ATA)
Box FM39
Bronco
Box FM39
Heavy duty
Box FM39
Vans
Box FM39
General
Box FM40
Galaxie LTD
Box FM40
Maverick, Thunderbird
Box FM40
Pinto
Box FM40
Torino
Box FM40
Diplomatic, military, rentals, television
Box FM40
General
Box FM40
Heavy duty
Box FM40
Ranchero, Bronco
Box FM40
Vans
Box FM40
General
Box FM40
Television (Bob Hope)
Box FM40
General
Box FM40
Thunderbird, Torino
Box FM40
General
Box FM40
American Trucking Association (ATA)
Box FM40
Bronco
Box FM40
Heavy duty
Box FM40
Ranchero
Box FM40
Vans
Box FM40
General
Box FM41
Torino, LTD
Box FM41
Diplomatic, military
Box FM41
Television
Box FM41
General (including American Trucking Association)
Box FM41
Bronco, Ranchero
Box FM41
Heavy duty
Box FM41
Vans
Box FM41
General
Box FM41
Granada
Box FM41
Thunderbird
Box FM41
General
Box FM41
Heavy duty
Box FM41
Vans
Box FM41
World International Tennis Classic
Box FM41
Trucks
Box FM41
General
Box FM42
Mustang, Maverick
Box FM42
Pinto
Box FM42
Thunderbird, Granada
Box FM42
Torino, LTD
Box FM42
General
Box FM42
Courier
Box FM42
Heavy duty
Box FM42
Vans
Box FM42
World International Tennis Classic
Box FM42
General
Box FM42
LTD, Granada
Box FM42
Mustang, Thunderbird
Box FM42
Pinto
Box FM42
Diplomatic, military
Box FM42
General
Box FM42
Bronco, Courier, Ranchero
Box FM42
Heavy duty
Box FM42
Vans
Box FM42
World International Tennis Classic
Box FM42
General (including Fiesta)
Box FM43
Fairmont
Box FM43
Granada, LTD
Box FM43
Mustang, Thunderbird, Pinto
Box FM43
Diplomatic, military, police, World International Tennis Classic
Box FM43
Foreign language advertisements
Box FM43
General
Box FM43
Bronco, Courier, Ranchero
Box FM43
Heavy duty
Box FM43
Vans
Box FM43
General
Box FM43
Fairmont
Box FM43
Mustang, Thunderbird
Box FM43
Pinto
Box FM43
Military, diplomatic
Box FM43
General
Box FM43
Bronco, Courier, Ranchero
Box FM43
Medium and heavy duty (including foreign language advertisements)
Box FM43
Vans
Box FM43

These 1980 folders may include advertisements for 1980 models which were actually produced in 1979.

General
Box FM44
Mustang, Thunderbird
Box FM44
Corporate
Box FM44
Posters
Box FM44
General
Box FM44
Medium and heavy duty
Box FM44
Vans
Box FM44
Cars
Box FM44
Trucks
Box FM44
Vans
Box FM44
Corporate, FALS
Box FM44
General
Box FM45
Mustang
Box FM45
Light
Box FM45
Medium and heavy duty
Box FM45
Vans
Box FM45
General
Box FM45
Mustang, Thunderbird
Box FM45
Corporate and FALS, Rental Sweepstakes
Box FM45
Trucks, Vans
Box FM45
Escort
Box FM46
LTD
Box FM46
Mustang
Box FM46
Tempo
Box FM46
Thunderbird
Box FM46
Performance and racing
Box FM46
Trucks
Box FM46
Vans, station wagons
Box FM46
Cars
Box FM46
Performance, racing
Box FM46
Trucks
Box FM46
Corporate
Box FM46
Cars
Box FM46
Fleet, direct marketing
Box FM46
Performance and racing
Box FM46
Trucks
Box FM46
Cars
Box FM47
Corporate, racing, fleet, FALS
Box FM47
Light
Box FM47
Medium and heavy duty
Box FM47
Vans, minivans
Box FM47
Cars
Box FM47
Performance, racing, military, FALS
Box FM47
Trucks, vans
Box FM47
General
Box FM47
Taurus
Box FM47
Performance, racing
Box FM47
Light
Box FM47
Medium and heavy duty
Box FM47
Cars, SUVs
Box FM47
Corporate
Box FM47
Industrial
Box FM47
Trucks, mobile homes, minivans
Box FM47
Cars
Box FM48
Corporate
Box FM48
Industrial
Box FM48
Trucks, RVs, SUVs, minivans
Box FM48
Cars
Box FM48
Corporate, racing
Box FM48
SUVs, minivans
Box FM48
Trucks, vans
Box FM48
Cars
Box FM48
Corporate, racing
Box FM48
RVs
Box FM48
Trucks
Box FM48
Industrial
Box FM48
Cars, SUVs
Box FM48
Corporate
Box FM48
Mustang
Box FM48
Trucks
Box FM48
Corporate
Box FM49
Cars, minivans
Box FM49
Industrial
Box FM49
SUVs
Box FM49
Trucks
Box FM49
Cars, minivans
Box FM49
Corporate
Box FM49
Industrial
Box FM49
SUVs
Box FM49
Trucks
Box FM49
Cars
Box FM49
Corporate
Box FM49
Industrial
Box FM49
SUVs, trucks
Box FM49
Cars
Box FM49
Corporate
Box FM49
SUVs
Box FM49
1945-1948, General
Box FM50
1950-1959, General
Box FM50
1961-1963, Galaxie
Box FM50
1961-1967, Falcon
Box FM50
1962, Fordson tractor
Box FM50
1962-1968, General
Box FM50
Galaxie
Box FM50
Mustang
Box FM50
1964-1969, Thunderbird
Box FM50
1965-1967, Pickup truck
Box FM50
1967-1968, Torino
Box FM50
1968, Cobra
Box FM50
LTD
Box FM50
Mustang
Box FM50
XL
Box FM50
1969, Maverick
Box FM50
1960s, Fairlane
Box FM50
1970, 1977, 1979, General
Box FM51
1971, 1978, 1979, Mustang
Box FM51
1972, 1974, 1978 and undated, Pinto
Box FM51
1975-1979, Granada
Box FM51
1977-1978, Futura
Box FM51
1978 and undated, Fiesta
Box FM51
Cars: LTD, Maverick, Thunderbird, Torino
Box FM51
Heavy duty trucks
Box FM51
Trucks: Bronco, Courier, pickup, Ranchero, vans
Box FM51
1980-1983, Mustang
Box FM51
1980-1982, 1984, Aerostar, Ranger, truck, van
Box FM51
1980-1984, Escort, Granada, Tempo
Box FM51
1980-1985, Thunderbird
Box FM51
1981-1983, EXP, Fiesta
Box FM51
Crown Victoria, LTD
Box FM51
General
Box FM51
1982-1984, Bronco
Box FM51
1984-1985, Mustang
Box FM51
Corporate and general
Box FM51
Escort, EXP
Box FM51
Mustang
Box FM51
Taurus
Box FM51
Thunderbird
Box FM51
Trucks: Bronco, F-Series, Ranger
Box FM51
Aerostar, commercial trucks
Box FM51
Festiva
Box FM51
Tempo
Box FM51
Bronco
Box FM52
Commercial trucks
Box FM52
F-Series truck, Ranger, Aerostar
Box FM52
Mustang, Thunderbird
Box FM52
Probe
Box FM52
Taurus, Tempo
Box FM52
1989, Escort
Box FM52
General
Box FM52
Thunderbird
Box FM52
Aerostar, commercial trucks
Box FM52
Escort, Probe
Box FM52
Explorer
Box FM52
F-Series truck
Box FM52
General
Box FM52
Mustang
Box FM52
Ranger
Box FM52
Taurus
Box FM52
Crown Victoria, Escort
Box FM52
Econoline van, Club Wagon
Box FM52
Commercial trucks
Box FM53
Corporate, general, racing
Box FM53
Crown Victoria, Taurus
Box FM53
Escort, Mustang
Box FM53
Explorer, F-Series truck, vans
Box FM53
Probe
Box FM53
Tempo
Box FM53
Aspire
Box FM53
Commercial trucks
Box FM53
Corporate, racing
Box FM53
Econoline van, Club Wagon
Box FM53
Escort
Box FM53
F-Series truck
Box FM53
Mustang, Thunderbird
Box FM53
Ranger
Box FM53
Aspire
Box FM54
Explorer, F-Series truck
Box FM54
Ranger
Box FM54
Windstar
Box FM54
Commercial trucks
Box FM54
Contour, Escort, Probe
Box FM54
Corporate
Box FM54
Mustang
Box FM54
Racing
Box FM54
Taurus
Box FM54
Explorer, F-Series truck
Box FM54
1996, Commercial trucks and vehicles
Box FM55
Corporate, general, racing
Box FM55
Vans
Box FM55
Cars: Contour, Escort, Mustang, Taurus, Thunderbird
Box FM55
F-Series truck
Box FM55
Ranger
Box FM55
1996-2001, Explorer
Box FM55
1997-2001, Expedition
Box FM55
1998, Ecostar
Box FM55
1999, Excursion
Box FM55
1999-2001, Focus
Box FM55
2000, Escape
Box FM55
Aerostar
Box FM56
Escort
Box FM56
Explorer
Box FM56
F-Series truck
Box FM56
Mustang
Box FM56
Ranger
Box FM56
Taurus
Box FM56
Thunderbird
Box FM56
Free Europe Press: see Advertising Council (Crusade for Freedom)
Box FM56
French, R.T.: see R.T. French
Box FM56

[See also Oversize Folder 20.]

1977-1985
Box GE1
1986-1993
Box GE2

[See also Oversize Folder 20.]

1971-1979
Box GI1

[See also Oversize Folder 21.]

1974-1991
Box GS1
1979-1980, 1983-1986, 1990-1996
Box GY1

[See also Oversize Box OV17.]

1981-1982
Box GU1
Hamm's: see Theodore Hamm Brewing Company
Box GU1
Health and Tennis Corp. of America: see Bally Manufacturing Corp.
Box GU1

For related materials see the J. Walter Thompson Co. Chicago Office, Hyatt Hotels Corp. Account Files.

[See also Oversize Box OV18.]

1979-1981 and 1980s
Box HY1
1982-1984
Box HY2
1985-1987
Box HY3

[See also Oversize Box OV18.]

1982-1989
Box IB1

[See also Oversize Box OV18.]

1939-1945
Box IL1
1946-1953
Box IL2
1954-1969, 1971, 1973-1975
Box IL3
1963
Box IH1
1964
Box IH2
1965, Various locales
Box IH3
1965-1967
Box IH4
1968, Consumer and special groups
Box IH5
1968, Corporate, various locales
Box IH6
1971-1975
Box IH6
1969, Consumer, trade, special campaigns and openings
Box IH7
1968, Various locales
Box IH7

Fine line drawings, often of New York City locales, appear in the newspaper advertisements of the 1920s.

[See also Oversize Box OV18; Oversize Folder 22.]

1918-1925
Box IT1
1926-1931
Box IT2
1933-1942
Box IT3
1943-1950
Box IT4
1951-1960
Box IT5
1961-1978
Box IT6
1979-1988
Box IT7
1925-1938
Box JC1
1928-1950, Insertion schedules
Box JC2
1939-1950
Box JC2
1939-1948, 1956-1962, 1969
Box JB1
Jergens: see Andrew Jergens Co.
Box JB1
1948-1950
Box JM1
1951-1952
Box JM2
1953-1957
Box JM3
Johnson Wax: see S.C. Johnson and Son, Inc.
Box JM3

[See also Oversize Box OV19.]

1934, 1956-1959
Box JS1
1960-1961, 1978-1979
Box JS2
1980-1982
Box JS3

[See also Oversize Folder 23.]

1975-1983
Box JO1

"House" advertisements are an important source of information about company operations and philosophy.

[See also Oversize Box OV19; Oversize Folders 24-25.]

1889, 1916-1934 (photocopies)
Box JW1
1902-1903, 1906, 1916-1921
Box JW1
nd., other agency tributes
Box JW1
1921-1925
Box JW2
1926-1931
Box JW3
1932-1937
Box JW4
1938-1942
Box JW5
1943-1947
Box JW6
1948-1952
Box JW7
1953-1958
Box JW8
1959-1962
Box JW9
1963-1969
Box JW10
1970, 1972, 1976-1980
Box JW11
1981-1992, 1980s-1990s, 1996
Box JW12
JWT company divisions, 1975-1983, 1990-1991
Box JW13
JWT house advertisements (international), 1917-1985
Box JW14

[See also Oversize Box OV19.]

1977-1983
Box KM1

[See also Oversize Box OV19.]

1938-1939, 1952-1953 (some copies from microfilm)
Box KL1
1955, 1957-1963 (some international)
Box KL1
1976-1979
Box KL1
1980-1993
Box KL2

[See also Oversize Box OV19.]

1972-1979
Box KG1
1980-1988
Box KG2
1948-1950
Box KI1
Kodak: see Eastman Kodak
Box KI1

Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

[See also Oversize Box OV19; Oversize Folders 26-28.]

1941-1963
Box KR1
1964-1973
Box KR2
1974-1986
Box KR3
1930-1967
Box KR4
1968-1977
Box KR5
1977-1984
Box KR6
Trade--Magazine, 1943-1984
Box KR6
1932-1971
Box KR7
1972-1986
Box KR8
1929-1930

Includes 1930s brands: Gelfand, Henard, Easton, Wright.

Box KR8
1931-1933

Includes 1930s brands: Gelfand, Henard, Easton, Wright.

Box KR9
1938-1969
Box KR10
1970-1985
Box KR11
Trade--Magazine, 1930-1931, 1947-1981
Box KR11
Trade--Newspaper, 1930-1933
Box KR11
1934-1955
Box KR12
1956-1992
Box KR13
1933-1936
Box KR14
1934-1984
Box KR15
Trade--Magazine, 1934-1960, 1973, 1980, 1983
Box KR15
Trade--Newspaper, 1960
Box KR15
1930-1949
Box KR16
1950-1983
Box KR17
Consumer--Newspaper, 1932-1984
Box KR18
Trade--Magazine, 1930-1983
Box KR18
Consumer--Magazine, 1950-1991
Box KR19
Consumer--Newspaper, 1949-1989
Box KR20
Trade--Magazine, 1950-1984
Box KR20
Consumer--Magazine, 1954-1985
Box KR21
Consumer--Newspaper, 1948-1984
Box KR22

Includes Cheddar, Swiss Colby, Old English, Monterey Jack, Light'n Lively.

Consumer--Magazine, 1930-1984

Includes wartime advertisements.

Box KR23
Consumer--Newspaper, 1930-1986
Box KR24
Trade--Magazine, 1932-1978
Box KR24
Trade--Newspaper, 1931-1973
Box KR24
Consumer--Magazine, 1930-1992
Box KR25
Consumer--Newspaper, 1930-1987
Box KR26
Insertion schedule, 1930
Box KR27
Trade--Magazine, 1930-1983
Box KR27
Casino Cheese, 1971-1986
Box KR27
Cheese Whiz, 1954-1991
Box KR28
Grated Parmesan Cheese, 1954-1985
Box KR29
American Cheese, 1930-1953
Box KR30
Cheese Festivals, 1951-1984
Box KR30
Combinations of cheeses, 1930-1984
Box KR31
International, 1964-1973
Box KR32
Regional, 1954-1967
Box KR32
Restaurant, 1950-1974
Box KR32
Consumer--Magazine, 1941-1955, 1964-1991
Box KR33
Consumer--Newspaper, 1930-1981
Box KR33
Publications, 1964-1967

Includes publications: Culinary Exchange, Vendkraft, Entrees, Food Kraft, Holiday, Menu Merchandizer.

Box KR33
Trade--Magazine, 1941-1977
Box KR33
Cottage cheese, 1938-1968
Box KR34
Related foods, 1930-1965
(6 folders)
Box KR34
Whipped cream cheese, 1959-1964
(2 folders)
Box KR34
Bread products, 1931-1934
(2 folders)
Box KR35
Caramels, 1936-1966
Box KR35
Cheese'n Crackers, 1960-1978
Box KR35
Dessert products, 1956-1976
Box KR35
Jellies and preserves, 1957-1966
Box KR35
Kraco, 1930-1933
Box KR35
Kragleen, 1944-1955
Box KR35
Kraystay, 1946-1955
Box KR35
Marshmallows, 1954-1963
Box KR36
Orange juice and citrus, 1955-1982
Box KR36
Oven Melts, 1981-1982
Box KR36
Potato salad, 1967-1968
Box KR36
UP'n AT'm, 1972-1973
Box KR36
Vegemite, 1968-1970
Box KR36
Cheese spreads, 1933-1983
(4 folders)
Box KR37
Flavorizer, 1958-1959
Box KR37
Instant products, 1959-1964
Box KR37
Kraft Dinners, 1937-1985
Box KR37
Kraft Dips, 1968-1983
Box KR38
Kraft sauces, 1949-1986
Box KR38
Margarine, 1956-1967
Box KR38
Miracle sandwich spreads, 1941-1955, 1959-1982
Box KR38
Shortening, 1953-1971
Box KR38
Snack cheeses, 1947-1980
Box KR38
Soup and salad products, 1944-1983
Box KR38
Food service, 1961-1986

Includes portion control packs.

Box KR39
Restaurant and corporate, 1930-1986

Includes America's Jr. Miss program.

Box KR40
Grocer's trade, 1930-1987
Box KR41
Dairy industry, 1930-1981
Box KR42
About Cows and Things
Box KR43
Buy-Lines
Box KR43
Cheese Fancier's Corner
Box KR43
Creative Cooking
Box KR43
Foods, Facts, and Foibles
Box KR43
Going to Town with Pat Guinan
Box KR43
Good Cooks Column
Box KR43
Happy Food Ideas
Box KR43
Jessie's Notebook
Box KR43
Menuettes
Box KR43
Moos of the Moment
Box KR43
Uncle Ched
Box KR43
Radio and television, 1945-1986
Box KR44
Sweepstakes, 1957-1984
Box KR44
Advertisements in foreign languages, 1930-1989

Includes Spanish, French, Hebrew, and German-language advertisements.

Box KR45
Kraft Salad Days, 1972-1985
Box KR46
Pourables--Competitive, 1973-1983
Box KR47
Consumer--Newspaper, 1985
Box KR48
Trade, 1985
Box KR48
Consumer--Magazine, 1986
(2 folders)
Box KR48
Consumer--Newspaper, 1986-1987
Box KR49
Trade, 1986-1987
Box KR49
Consumer--Magazine, 1987
Box KR49
Consumer--Magazine, 1988
Box KR49
Miscellaneous, 1991-1997
(3 folders)
Box KR49
Miscellaneous, 1930-1984

Includes billboards and bus cards, caramels, Cheese Festival, cheese spreads, Cheez Whiz, corporate advertising, Cracker Barrel, dairy industry, dessert toppings, dips, grocery trade, Hebrew language advertisements, Kraft Cheese, Kraft Dinners, Kraft Real Mayonnaise, marshmallows, Natural Cheese, Parkay margarine, Philadelphia cream cheese, powdered milk, radio/television, sandwich spreads, soup/salad, Velveeta.

Box KR50
Miscellaneous, 1938-1984

Includes cheese slices, combination cheeses, Miracle Whip, orange and citrus juices, sweepstakes.

Box KR51
Miscellaneous, 1948-1984

Includes Philadelphia cream cheese and combination products.

Box KR52
Miscellaneous, 1930-1980

Includes pourable salad dressings, mayonnaise.

Box KR53

The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ("Peggy Lux" and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever Products include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

[See also Oversize Boxes OV20-OV22; Oversize Folder 29.]

ca. 1902-1907, Lifebuoy
Box LB1
1916, Lux
Box LB1
1916-1918, Lux Flakes
Box LB1
1917-1918, Insertion schedules
Box LB1
1923, 1925-1927, Insertion schedules
Box LB2
1925-1926, Lux Toilet Form
Box LB2
1920s-1950, Lux Toilet Soap package designs
Box LB2
1926-1927, Miscellaneous
Box LB3
1927, Lux
Box LB3
1927-1930, Lever scrapbook
Box LB4
1928, Miscellaneous
Box LB5
1928-1929, Miscellaneous
Box LB6
1929, Lux Flakes
Box LB7
1929, Lux Toilet Soap
Box LB8
1929, Lux Flakes
Box LB8
1929, Lux Toilet Soap
Box LB9
1930, Lux Flakes, Lifebuoy, Rinso
Box LB9
1930, Lux Toilet Soap
Box LB10
1930, Lux Toilet Soap
Box LB11
1931, Lux Flakes
Box LB11
1931, Lux Toilet Soap
Box LB11
1931, Lux Toilet Soap
Box LB12
1931, Pears Soap
Box LB12
1932, Lux Flakes
Box LB12
1932, Miscellaneous
Box LB13
1933, Lux Flakes
Box LB14
1933, Lux Flakes, Lifebuoy, Rinso
Box LB15
1933, Lux Toilet Soap--Display, layout and tie-ins
Box LB15
1933, Lux Toilet Soap--Magazine and newspaper
Box LB16
1933, Lux Toilet Soap--Newspaper
Box LB17
1933, Pears Soap
Box LB17
1934, Lux Flakes
Box LB18
1934, Lux Flakes, Lifebuoy, Rinso
Box LB19
1934, Lux Toilet Soap
Box LB20
1935, Lifebuoy, Lux Flakes, Rinso
Box LB21
1935, Lux Toilet Soap
Box LB22
1936, Lux Flakes and Toilet Soap
Box LB23
1936, Lux Flakes and Toilet Soap
Box LB24
1937, Miscellaneous
Box LB25
1938, Lifebuoy, Lux Flakes, Rinso, Spry
Box LB26
1938, Lux Toilet Soap
Box LB27
1939, Lux Flakes and Toilet Soap
Box LB28
1939, Lux Flakes and Toilet Soap
Box LB29
1940, Lux Flakes and Toilet Soap
Box LB30
1940, New Quick Lux
Box LB31
1941, Lux Flakes and Toilet Soap
Box LB32
1941, Lux Toilet Soap
Box LB33
1941, New Quick Lux
Box LB33
1942, Lux Flakes and Toilet Soap
Box LB34
1942, Multiple products scrapbook
Box LB35
1943, Miscellaneous
Box LB36
1944, Miscellaneous
Box LB37
1945, Lever corporate
Box LB38
1945, Lux Flakes
Box LB38
1945, Lux Toilet Soap
Box LB39
1946, Miscellaneous
Box LB40
1947, Miscellaneous
Box LB41
1948, Insertion schedule
Box LB42
1948, Lux Flakes
Box LB42
1948, Lux radio
Box LB42
1948, Lux Toilet Soap
Box LB43
1949, Miscellaneous
Box LB44
1950-1951, Miscellaneous
Box LB45
1952-1953, Miscellaneous
Box LB46
1954-1956, Miscellaneous
Box LB47
1957-1965, Miscellaneous
Box LB48
1968-1969, Miscellaneous
Box LB48
1960s, History of Lux package designs, 1920s-1950s
Box LB48
1970-1983, Miscellaneous
Box LB49
1990-1997, Miscellaneous
Box LB49

For related materials see the Liggett and Myers Collection.

[See also Oversize Box OV22; Oversize Folder 29.]

1958-1960
Box LM1
1961-1964
Box LM2
1965-1972, 1979
Box LM3
Lilly, Eli: see Eli Lilly
Box LM3

[See also Oversize Box OV22.]

1968-1970, 1972-1976
Box MN1

[See also Oversize Box OV22; Oversize Folder 31.]

1966, 1968-1971
Box ML1
1972-1982
Box ML2

Many of the advertisements contain illustrations by Norman Rockwell.

[See also Oversize Box OV22.]

1950-1959
Box MA1
1960-1967
Box MA2

[See also Oversize Box OV23; Oversize Folder 33.]

1952-1953
Box MD1
1954-1958, 1961-1965
Box MD2
1972, 1974, 1977-1979
Box MD3
1980-1981
Box MD4
1982
Box MD5
1983-1984
Box MD6
1984
Box MD7-MD10
1985
Box MD11-MD12
1986
Box MD13
1986-1987
Box MD14
1987-1988
Box MD15
1988
Box MD16
1989
Box MD17-MD18
1989-1990
Box MD19
1990
Box MD20
1991-1992
Box MD21

[See also Oversize Box OV23.]

1956-1960, 1962-1968
Box ME1

[See also Oversize Box OV23.]

1942-1969
Box MT1
1972-1981 (includes insertion schedules)
Box MT2
1984-1994
Box MX1

[See also Oversize Box OV23.]

General, 1973-1974, 1985-1986
Box MB1
Löwenbräu Beer, 1985-1995

[See also Oversize Folder 30.]

Box MB1
Matilda Bay Wine Cooler, 1987-1989

[See also Oversize Folder 32.]

Box MB1
Meister Brau, 1973-1974
Box MB1

[See also Oversize Box OV23.]

1970-1987

Includes advertisements for SAGA, Blackgama and Canada Majestic.

Box MI1
1984-1992
Box MU1
NATO: see Advertising Council
Box MU1
New Holland Machine Co.: see Sperry-Holland
Box MU1

[See also Oversize Folder 36.]

1941-1942
Box NY1

[See also Oversize Box OV24.]

1957-1959
Box NE1
1960 (includes duplicates)
Box NE2

[See also Oversize Box OV24; Oversize Folder 38.]

1981-1983
Box NO1
1983-1985
Box NO2
1986-1987
Box NO3
1987-1988
Box NO4
1989-1990
Box NO5
1991-1996
Box NO6

[See also Oversize Box OV24.]

1978-1981
Box NT1
1982-1985
Box NT2
1986
Box NT3
1987
Box NT4
1987-1988
Box NT5
1989-1992
Box NT6

[See also Oversize Box OV24.]

1948-1960
Box NM1
1961-1965
Box NM2
1966-1972
Box NM3
1977, 1980-1991, 1996-1997
Box NM4
Nurse recruitment: see Advertising Council
Box NM4

[See also Oversize Box OV24; Oversize Folder 37.]

1983-1984, 1986-1996
Box OR1

[See also Oversize Box OV24.]

1960-1964
Box OM1
1965-1978
Box OM2
1979-1983
Box OM3
1984-1997
Box OM4

[See also Oversize Box OV24.]

1944
Box OI1
1945
Box OI2
1946
Box OI3
1947
Box OI4
1948
Box OI5
1949
Box OI6
1950
Box OI7
1951-1952
Box OI8
1953
Box OI9
1954
Box OI10
1955
Box OI11
1956
Box OI12
1957-1958
Box OI13
1959-1961
Box OI14

Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

See also Oversize Folder 39.

Magazine, 1942-1943
Box PA1
Newspaper, 1942-1947
Box PA2
Magazine, 1944-1946
Box PA3
Magazine, 1947-1948
Box PA4
Newspaper, 1948
Box PA5
Magazine, 1949
Box PA6
Newspaper, 1949
Box PA7
Magazine, 1950
Box PA8
Newspaper, 1950
Box PA9
Newspaper, 1951-1952
Box PA10
Magazine, 1952-1953
Box PA11
Newspaper, 1953
Box PA12
Magazine, 1954
Box PA13
Newspaper, 1954
Box PA14
Newspaper, 1954-1955
Box PA15
Newspaper 1955
Box PA16
Newspaper, 1955
Box PA17
Magazine, 1955
Box PA18
Magazine, 1956
Box PA19
Newspaper, 1956
Box PA20
Newspaper, 1956-1957
Box PA21
Magazine, 1957
Box PA22
Magazine, 1958-1960 (also Canada 1959-1961)
Box PA23
Newspaper, 1958-1959
Box PA24
Newspaper, 1959-1960
Box PA25
Nespaper, 1960
Box PA26
Outdoor proof book, 1960
Box PA27
Magazine, 1961
Box PA28
Magazine, 1961
Box PA29
Newspaper, 1961
Box PA30
Magazine, 1962
Box PA31-PA32
Newspaper, 1962
Box PA33-PA34
Magazine, 1963
Box PA35-PA36
Newspaper, 1963
Box PA37-PA38
Magazine, 1964
Box PA39-PA40
Newspaper, 1964
Box PA41-PA43
Magazine, 1965
Box PA44-PA48
Newspaper, 1969
Box PA49-PA52
Magazine and outdoor, 1966
Box PA53-PA55
Magazine, 1966
Box PA56-PA57
Newspaper, 1966
Box PA58-PA61
Magazine, 1967
Box PA62-PA67
Magazine (Tokyo Office), 1967
Box PA68
Magazine and outdoor, 1967
Box PA69-PA71
Newspaper, 1967
Box PA72-PA74
Magazine, 1967
Box PA75
Magazine and outdoor, 1968
Box PA76-PA77
Newspaper, 1968-1969
Box PA78
Magazine, 1969
Box PA79-PA82
Newspaper, 1969-1971
Box PA83
Magazine, 1970
Box PA84
Magazine, 1971-1974
Box PA85

[See also Oversize Box OV24.]

1931, 1942-1955
Box PR1
1969-1972
Box PR2
1973-1980
Box PR3
Partnership for a Drug-Free America: see Advertising Council
Box PR3

[See also Oversize Box OV24; Oversize Folder 40.]

1962-1964
Box PH1
1965-1972
Box PH2
1990-1991
Box PC1
1991-1992
Box PC2

[See also Oversize Folder 40.]

1949-1950
Box PU1
1951-1953
Box PU2
1954-1964
Box PU3

For related materials see the J. Walter Thompson Co. Chicago Office, Quaker Oats Account Files, 1945-1965.

1917-1925, 1928, 1953-1956
Box QO1
1957-1960
Box QO2
1961-1962
Box QO3
1963-1965
Box QO4
1966-1969
Box QO5
1970-1974
Box QO6
1975-1977
Box QO7
1978-1980
Box QO8
1981-1983
Box QO9
1986-1994
Box QO10

In addition to consumer products, advertisements for NBC (The National Broadcasting Company) programs can be found in this group.

[See also Oversize Box OV25.]

Supremacy advertisements, Victrola
Box RC1
Communications
Box RC1
Insertion schedules
Box RC1
Institutional
Box RC1
Laboratories
Box RC1
NBC (National Broadcasting Company)
Box RC1
Public service
Box RC1
Radio/Marine
Box RC1
RCA Victor programs
Box RC1
Victor records
Box RC1
Cincinnati
Box RC2
Indianapolis
Box RC2
Insertion schedules
Box RC2
Janssen
Box RC2
Magazine
Box RC2
National Symphony
Box RC2
Opera News
Box RC2
NBC--Network sales promotion
Box RC3
NBC--Public service
Box RC3
NBC--Radio recording, business
(2 folders)
Box RC3
NBC--Spot sales
Box RC3
NBC--Television
Box RC3
Programs
Box RC3
WEAF (NY)
Box RC3
Business papers
Box RC4
Institutional
Box RC4
NBC--Institutional
Box RC4
NBC--Magazine
Box RC4
RCA International
Box RC4
Town Hall
Box RC4
Boston Pops
Box RC5
Boston Symphony Orchestra
Box RC5
Carnegie Hall
Box RC5
Metropolitan Opera
Box RC5
Philadelphia
Box RC5
Red Cross Toscanini concert
Box RC5
Robin Hood Dell
Box RC5
Rochester Civic Music
Box RC5
San Francisco
Box RC5
Stadium
Box RC5
Washington
Box RC5
Business papers
(3 folders)
Box RC6
Institutional
Box RC6
Laboratories
Box RC6
Newspapers
Box RC6
Radio/Marine
Box RC6
Audience promotion
Box RC7
Insertion schedules
Box RC7
Miscellaneous
Box RC7
Network sales promotion
Box RC7
Radio recording
(2 folders)
Box RC7
Television
Box RC7
Carnegie Hall
Box RC8
Chicago
Box RC8
Cincinnati
Box RC8
Detroit
Box RC8
Hollywood Bowl
Box RC8
Indianapolis
Box RC8
Metropolitan Opera
Box RC8
Opera News
Box RC8
Philadelphia
Box RC8
Programs--Boston
Box RC8
Programs--Brooklyn
Box RC8
San Francisco
Box RC8
St. Louis
Box RC8
Stadium
Box RC8
Business papers
(2 folders)
Box RC9
Engineering products
Box RC9
General magazine
Box RC9
Public service promotion
Box RC9
WEAF (NY)
Box RC9
Institutional--General magazine
Box RC10
International Division
Box RC10
NBC
Box RC10
Newspaper
Box RC10
Radio/Marine
Box RC10
Spot sales--Business papers
Box RC10
Spot sales--Consumer
Box RC10
Town Hall
Box RC10
Army/Air Force/Navy instruments
Box RC11
Film equipment
Box RC11
FM/AM antenna
Box RC11
Insertion schedules
Box RC11
Institutional advertising Book
Box RC11
Instruments--Business papers
Box RC11
Instruments--General magazine
Box RC11
Instruments/Radio--Business papers
Box RC11
NBC
Box RC11
Personnel Department
Box RC11
Radio/Marine
Box RC11
Radio Service Co.
Box RC11
Scientific research
Box RC11
Sound products
Box RC11
Television
Box RC11
Theatre supply
Box RC11
Tubes (multiple types)
Box RC11
Victrola/Records
Box RC11
Berkshire Festival programs
Box RC12
Boston Pops
Box RC12
Boston Symphony Orchestra
Box RC12
Business paper records
(2 folders)
Box RC12
Carnegie Hall
Box RC12
Chicago Symphony
Box RC12
Cincinnati Symphony
Box RC12
Emma Feldman series
Box RC12
General magazine records
Box RC12
Hollywood Bowl
Box RC12
Indianapolis
Box RC12
Metropolitan Opera
Box RC12
NBC
(2 folders)
Box RC12
16mm
Box RC13
Communications
Box RC13
Consumer
Box RC13
Education
Box RC13
Electronic heating
Box RC13
Engineering
Box RC13
Government equipment
Box RC13
Life--Portraits by Karsh
Box RC13
Minneapolis Symphony
Box RC13
NBC
Box RC13
Newspaper
Box RC13
Opera News
Box RC13
Philadelphia Forum
Box RC13
Philadelphia Orchestra
Box RC13
Robin Hood Dell
Box RC13
San Francisco Symphony
Box RC13
Scientific instruments
Box RC13
St. Louis Symphony
Box RC13
Stadium concerts review
Box RC13
Television/Eyewitness
Box RC13
Test + Measuring
Box RC13
Town Hall
Box RC13
Insertion schedules
Box RC14
Popular records
Box RC14
RCA records
Box RC14
RCA records--Philadelphia Forum
Box RC14
RCA records--Philadelphia Orchestra
Box RC14
RCA records--Playbill
Box RC14
RCA records-- Playhouse
Box RC14
RCA records-- Robin Hood Dell
Box RC14
Records, business papers
Box RC14
San Francisco Symphony
Box RC14
St. Louis Opera
Box RC14
Stadium concert
Box RC14
Town Hall
Box RC14
Amateur
Box RC15
Artists on record
Box RC15
Battery
Box RC15
Broadcasting
Box RC15
Coop--Shows
Box RC15
Cunningham
Box RC15
Designers
Box RC15
Guest relations
Box RC15
Industrial education
Box RC15
Industrial replacement
Box RC15
Network sales
Box RC15
Public service
Box RC15
Opera News
Box RC15
Radio recording
Box RC15
Radio--Tron
Box RC15
Carnegie Hall
Box RC15
Chicago Symphony
Box RC15
Cincinnati Symphony
Box RC15
Collegiate Chorale
Box RC15
Dallas Symphony
Box RC15
Fordham University
Box RC15
Hartford's Golden Arts Jubilee
Box RC15
Hollywood Bowl
Box RC15
Indiana Federation of Music
Box RC15
Metropolitan Opera
Box RC15
Minneapolis Symphony
Box RC15
San Francisco Symphony
Box RC15
RCA tubes
Box RC15
Spot sales
Box RC15
Tube mounts and accessories
Box RC15
Tubes technical literature
Box RC15
WNBT
Box RC15
WRC (radio)
Box RC15
16mm projector
Box RC16
Aviation
Box RC16
Broadcasting equipment
Box RC16
Communication equipment
Box RC16
Educational
Box RC16
Government
Box RC16
Institutional advertising book
Box RC16
Institutional--Magazine
Box RC16
Institutional--Newspaper
Box RC16
Instruments--Business papers
Box RC16
National recruiting
Box RC16
Radio/Marine
Box RC16
RCA instruments
Box RC16
RCA instruments--Newspapers
Box RC16
RCA Records
Box RC16
Scientific instruments
Box RC16
Service
Box RC16
Sound
Box RC16
Special products
Box RC16
Television equipment
Box RC16
Test and measuring equipment
Box RC16
Theatre
Box RC16
Corporate--Employment
Box RC17
Education Sales Department
Box RC17
Insertion schedules
Box RC17
Portables
Box RC17
Radio/Marine
Box RC17
Research laboratories
Box RC17
Television
Box RC17
Town Hall
(3 folders)
Box RC18
Audio broadcast
Box RC19
Aviation equipment
Box RC19
Consumer magazine
Box RC19
Newspapers
Box RC19
Theatre equipment
Box RC19
Television celebrity series
Box RC19
AM/FM broadcasting
Box RC20
Business papers
(3 folders)
Box RC20
Popular records
Box RC20
Television broadcasting equipment
Box RC20
Theatre
Box RC20
Communications equipment
Box RC21
Corporate advertising
Box RC21
General magazine
Box RC21
Home instruments--Business papers
Box RC21
Industrial electronics
Box RC21
Philadelphia Orchestra
Box RC21
Robin Hood Dell
Box RC21
San Francisco Symphony
Box RC21
Scientific instruments
Box RC21
Sound and visual products
Box RC21
Carnegie Hall
(2 folders)
Box RC22
Chicago Symphony
Box RC22
Emma Feldman series
Box RC22
Hollywood Bowl
Box RC22
Metropolitan Opera
Box RC22
Minneapolis Symphony
Box RC22
Opera News
Box RC22
Stadium concert review
Box RC22
Amateur
Box RC23
Battery
Box RC23
Berkshire Festival
Box RC23
Boston Symphony
Box RC23
Broadcasting
Box RC23
Carnegie Hall
Box RC23
Cunningham
Box RC23
Designers
Box RC23
Electronics
Box RC23
Industrial replacement
Box RC23
Technology literature
Box RC23
Test and measurement equipment
Box RC23
Amateur tubes
Box RC24
Broadcasting campaign
Box RC24
Cunningham tubes
Box RC24
Designers campaign
Box RC24
Industrial replacement campaign
Box RC24
Insertion schedule
Box RC24
Replacement parts
Box RC24
Technical literature
Box RC24
Town Hall
(2 folders)
Box RC24
Tubes
Box RC24
Aviation
Box RC25
Beverage machinery
Box RC25
Business papers
(2 folders)
Box RC25
Communications
Box RC25
Scientific instruments
Box RC25
Visual products
Box RC25
Carnegie Hall
(2 folders)
Box RC26
Chicago Symphony Orchestra
Box RC26
Emma Feldman series
Box RC26
Metropolitan Opera
Box RC26
Minneapolis Symphony Orchestra
Box RC26
San Francisco Symphony Orchestra
Box RC26
Sound equipment
Box RC26
Theatre and drive-in equipment
Box RC26
Radio
Box RC27
Television
(2 folders)
Box RC27
Print advertisement scrapbook
Box RC27
AM and FM
Box RC28
Business papers
Box RC28
Educational sales
Box RC28
Radio/Marine
Box RC28
Service
Box RC28
All categories
(2 folders)
Box RC29
Programs
Box RC29
Berkshire Festival
Box RC30
Boston Symphony
Box RC30
Carnegie Hall
(2 folders)
Box RC30
Hollywood Bowl
Box RC30
Metropolitan Opera
Box RC30
Opera News
Box RC30
Programs
Box RC30
Schedules
Box RC30
Town Hall
Box RC30
Home instrument--Newspaper
(2 folders)
Box RC31
Home instrument--Trade
Box RC31
Aviation
Box RC32
Consumer records
Box RC32
Custom record sales
Box RC32
Engineering products
Box RC32
Movie industry
Box RC32
Opera News
Box RC32
Radio/Marine
Box RC32
RCA institution
Box RC32
Records--Newspapers
Box RC32
School products
Box RC32
Scientific instruments
Box RC32
Sound products
Box RC32
Television broadcast equipment
Box RC32
Visual products
Box RC32
Broadcast series
Box RC33
Carfone
Box RC33
Education services
Box RC33
Government
Box RC33
Product (radio) advertisements--Home instruments
Box RC33
Recruiting
Box RC33
Series test equipment
Box RC33
Amateur campaign
Box RC34
Beverage equipment
Box RC34
Broadcast
Box RC34
Broadcast campaign
Box RC34
Cunningham tubes
Box RC34
Design campaign
Box RC34
Industrial replacement
Box RC34
Manufactured parts
Box RC34
Radio series
Box RC34
RCA Institutes
Box RC34
Replacement parts
Box RC34
Trade papers
Box RC34
Tubes
Box RC34
Categories
(2 folders)
Box RC35
Topics
(2 folders)
Box RC35
1952-1953 NBC
Box RC36
1958 RCA portable radios
Box RC36
Portable radios
Box RC36
Stock sales
Box RC36
Trade papers
Box RC36
Insertion schedule
Box RC37
Multiple advertisements
Box RC37
Portable radios

Including car radios and home radios.

Box RC37
RCA Electronics--Technical research
Box RC37
RCA records
Box RC37
Stereo
Box RC37
Television
(5 folders)
Box RC37
Total sound systems--Records
Box RC37
Total sound systems--Stereo
Box RC37
Multiple product advertisements
Box RC38
Phonographs
Box RC38
Portable radios
Box RC38
Stereo sound system
Box RC38
Tape cartridges
Box RC38
Television
(3 folders)
Box RC38
Records
Box RC38
Electronics
Box RC38
Multiple products
(2 folders)
Box RC38
Automatic electric range
Box RC39
Cassette players
Box RC39
Portable record players
Box RC39
Radios
(2 folders)
Box RC39
Records
Box RC39
Television
(4 folders)
Box RC39
Total sound stereo
Box RC39
Total stereo
Box RC39
Cassettes, cassette recorders
Box RC40
Electronics--Technology improvements
Box RC40
Multiple product advertisements
Box RC40
Radio
(2 folders)
Box RC40
Records
Box RC40
Television
Box RC40
Combination advertisements
Box RC40
Computers
Box RC40
Corporate (Part of Your Life)/Satellite
Box RC40
Records
Box RC40
Stereo
Box RC40
Tape
Box RC40
Television
Box RC40
Radio/Stereo
Box RC41
Television
Box RC41
Combination advertisements
Box RC41
Stereo
Box RC41
Tape recorders/players
Box RC41
Television
Box RC41
RCA Victor Week
Box RC41
Radio/Stereo
Box RC41
Television
Box RC41
Combination advertisements
Box RC41
Radio/Stereo
Box RC41
Combination advertisements
Box RC41
Corporate advertisements
Box RC41
Information--Instructional systems
Box RC41
Radio
Box RC41
Radio--Clock
Box RC41
Tape
Box RC41
Television
Box RC41
Combination advertisements
Box RC41
Computer
Box RC41
Corporate
Box RC41
Radio/Stereo
Box RC41
Tape
Box RC41
Television
Box RC41
Combination advertisements
Box RC41
Computer
Box RC41
Corporate/Satellite
Box RC41
Radio
Box RC41
Tape
Box RC41
Television
Box RC41
Combination advertisements
Box RC42
Computer/Information systems
Box RC42
Corporate advertisements
Box RC42
Radio
Box RC42
Television
Box RC42
Communications systems (1972)
Box RC42
RCA News (1975)
Box RC42
Television (1975)
Box RC42
Corporate
Box RC42
Electronic
Box RC42
Radio
Box RC42
Television
(2 folders)
Box RC42
Corporate/Electronic
Box RC42
Stereo
Box RC42
Television
(2 folders)
Box RC42
Corporate/Electronic
Box RC42
Prime time
Box RC42
Television
Box RC42

Many of the advertisements since the 1960s highlight articles appearing in the current month's issue. Examples of corporate advertising for international editions of Reader's Digest are also present.

[See also Oversize Box OV25.]

1945-1957
Box RD1
1958-1960
Box RD2
1961-1963
Box RD3
1966
Box RD4
1967-1968
Box RD5
1969
Box RD6
1970-1977
Box RD7
1978-1984
Box RD8
Religion in American Life: see Advertising Council
Box RD8

[See also Oversize Box OV25.]

1972-1989, 1991-1992, 1994-1995
Box RM1

[See also Oversize Box OV25.]

1966-1981
Box RO1
1982-1991 and undated
Box RO2

[See also Oversize Box OV25.]

1924-1936, 1938-1941
Box RT1
1942, 1947
Box RT2
1948-1949
Box RT3
1950
Box RT4
1951-1954
Box RT5
1955-1960, 1963-1967
Box RT6
1969-1986
Box RT7
Saga Mink: see Mink International
Box RT7
Salvation Army: see Advertising Council
Box RT7

[See also Oversize Box OV25.]

1971-1977
Box SM1
1979-1983
Box SM2

[See also Oversize Box OV25.]

1979-1989
Box SC1

[See also Oversize Box OV25; Oversize Folder 41.]

1927-1932
Box SP1
1933-1936
Box SP2
1937-1938
Box SP3
1939
Box SP4
1940
Box SP5
1941
Box SP6
1942
Box SP7
1943
Box SP8
1944
Box SP9
1945-1947
Box SP10
1948-1949
Box SP11
1950
Box SP12
1951-1959
Box SP13
1960-1963
Box SP14
1965-1989
Box SP15
Schlitz Brewing Co.: see Jos. Schlitz Brewing Company
Box SP15

[See also Oversize Box OV25; Oversize Folders 41-46.]

1967-1968
Box SE1
1968-1974
Box SE2
1975-1980
Box SE3
1981-1985
Box SE4
1985-1986
Box SE5
1986-1987
Box SE6
1987-1988
Box SE7

Shows the changes in positioning this beverage from a family drink to "Wet 'n' Wild" to the "Un-Cola."

[See also Oversize Box OV25; Oversize Folders 47-52.]

1942-1944
Box SU1
1943-1967 campaign review scrapbook
Box SU13
1945-1946
Box SU2
1947-1948
Box SU3
1949-1950
Box SU4
1951-1952
Box SU5
1953-1954
Box SU6
1955-1957
Box SU7
1958-1959
Box SU8
1960-1962
Box SU9
1963-1964
Box SU10
1965-1967
Box SU11
1968-1974
Box SU12
1975-1978
Box SU13
Campaign review scrapbook, 1943-1967
Box SU13

[See also Oversize Box OV25.]

1954-1971, 1978-1979
Box SW1

[See also Oversize Box OV25.]

1942-1944
Box SL1
1944
Box SL2
1951-1955
Box SL3
1955
Box SL4
1956
Box SL5-SL6
1950-1963
Box SA1
1949-1953
Box SN1
1954-1958
Box SN2
1959-1969
Box SN3
1970-1980
Box SN4
1986-1993
Box SP1
1994-1997 and undated
Box SP2

Advertisements cover a range of products, including Fleischmann's Yeast, Chase and Sanborn, Tenderleaf Tea, and Royal Pudding and Gelatin.

[See also Oversize Box OV26.]

1925, 1928-1933, 1937, 1945-1947
Box SB1
1948
Box SB2
1949
Box SB3
1950-1951
Box SB4
1952
Box SB5
1953-1955
Box SB6
1956
Box SB7
1956-1957
Box SB8
1958-1959
Box SB9
1960
Box SB10
1961-1962
Box SB11
1963-1964
Box SB12
1966-1984
Box SB13
1927-1932, 1943-1947
Box SF1
1948-1954, 1968
Box SF2
Taylor, W.A.: see W.A. Taylor
Box SF2

[See also Oversize Box OV26; Oversize Folder 57.]

Corporate, 1974-1984, 1986-1991, 1997
Box TN1
NAPA, 1980-1984
Box TN1
J.I. Case, 1989-1991
Box TN1
Walker, 1980-1984, 1986-1991, 1993, 1995-1996
Box TN1
Monroe automotive equipment, 1974-1984, 1987-1991

[See also Oversize Folder 34.]

Box TN1

[See also Oversize Folders 59-60.]

1969-1970, 1973-1988
Box TX1
1969-1972
Box TH1
Thompson, J. Walter: see J. Walter Thompson Co.
Box TH1
Tolerance campaign: see Advertising Council
Box TH1
1980-1981
Box TF1

[See also Oversize Box OV27.]

1970-1984
Box UB1
United Service Organizations (USO): see Advertising Council
Box UB1
1976-1977, 1980, 1982-1984, 1986 (merger in 1980)
Box UA1
1942-1944
Box UF1
1945-1947
Box UF2
1948-1949
Box UF3
1950-1952
Box UF4
1953-1955
Box UF5
1956-1964
Box UF6
1932, 1935-1937
Box UL1
1942-1945, 1949-1954
Box UL2
1950-1957
Box UL3
1958-1963
Box UL4
1964-1969
Box UL5

[See also Oversize Box OV28; Oversize Folders 61-62.]

1970-1979
Box UM1
1980-1997
Box UM2
1935-1946
Box UP1
1947-1951
Box UP2
1952-1959, 1960, 1962, 1964, 1968
Box UP3
U.S. Savings Bonds: see Advertising Council
Box UP3
Vic Tanny: see Bally Manufacturing
Box UP3

[See also Oversize Box OV28.]

1962, 1975-1987
Box WA1

Proofs and tearsheets. There are no advertisements present for the years 1945-1947 or 1949. The vast majority of the advertisements are for Listerine Antiseptic, with other products represented beginning in the late 1960s. Listerine was manufactured by the Lambert Pharmacal Company beginning around 1915. William Warner acquired the company in 1955, merged it into his own pharmaceutical business and changed the name to the Warner-Lambert Co.

This file is the only one in the J. Walter Thompson Company Domestic Advertisements Collection that includes the work of an agency other than JWT. Until 1962, Listerine advertising was handled by the Lambert and Feasley agency in New York, the house agency for the Lambert Pharmacal Co. (St. Louis), up to 1955 and for its successor, the Warner-Lambert Co. (Morris Plains, N.J.), from 1955-1962. When JWT obtained the Listerine account in October 1962, the back files of Listerine advertisements were transferred to JWT.

[See also Oversize Box OV28.]

1915-1927 Listerine
(3 folders)
Box WL1
1928-1930 Listerine
(4 folders)
Box WL2
1930-1931 Listerine

Includes advertisements featuring artwork of Norman Rockwell.

(7 folders)
Box WL3
1931-1935 Listerine

Includes advertisements featuring artwork of Norman Rockwell.

(7 folders)
Box WL4
1934-1935 Listerine
(3 folders)
Box WL5
1936-1937 Listerine
(4 folders)
Box WL6
1938-1939 Listerine
(4 folders)
Box WL7
1939-1942 Listerine
(2 folders)
Box WL8
1941-1944 Listerine
(3 folders)
Box WL9
1942-1948 Listerine
(6 folders)
Box WL10
1950-1955 Listerine
(8 folders)
Box WL11
1955-1960 Listerine

Includes advertisements featuring television characters "Ozzie and Harriet".

(9 folders)
Box WL12
1960-1961 Listerine

Includes television commercial photoscripts.

(4 folders)
Box WL13
1960-1963 Listerine
(4 folders)
Box WL14
1962-1971 Listerine

Includes African-American-oriented campaigns.

(7 folders)
Box WL15
1965-1973 Various products

Includes sweepstakes, youth- and African-American- oriented campaigns; Easprin Chewable Aspirin, Efferdent, Listerex Antibacterial Scrub, Listerine Breath Spray, Listerine Cold Tablets, Listerine Throat Lozenges, Listerol Disinfectant Spray.

(6 folders)
Box WL16
1971-1986 Various products

Includes Chewels, Efferdent, Entemann's, EPT, Listermint, Lubriderm, Personal Touch, Schick, Sinutab, Tempters, Throat Lozenges.

(6 folders)
Box WL17
1987-1997 Listerine and miscellaneous

Includes media schedule, bar graph 1925-1962, television show reviews, labels.

(6 folders)
Box WL18
1974-1983, 1985-1986
Box WD1

Includes Absorbine For Horses and Absorbine Jr.

[See also Oversize Box OV28.]

1937-1939
Box WF1
1940-1942
Box WF2
1943-1945
Box WF3
1946-1948
Box WF4
1949-1957
Box WF5
1959-1971
Box WF6
1972-1984
Box WF7
Williams, J.B.: see J.B. Williams
Box WF7

See also "Channel 7 Action News" in Oversice Box OV3.

1975-1982
Box WX1
Young, W.F.: see W.F. Young
Box WX1

Files for which only a small quantity (usually only one folder) of proofs or tearsheets has survived in the collection, mainly from the 1960s and later. A few clients are represented only by photocopies or prints made from microfilm, a fact which is noted in the list. The files are arranged alphabetically by client (not product) insofar as it has been possible to determine the client name accurately. Parenthetical information about the client, product, or the JWT office or division responsible for the ad has been added as appropriate. These clients are NOT represented in the Main Files Series but MAY have advertisements in the Oversize Series.

ACEMESA spanish olives (Chicago), 1985-1989
Box AA1
Activision (San Francisco), 1982-1983
Box AA1
Adolph Coors Co. (Chicago), 1984
Box AA1
AFSCME (American Federation of State and County Municipal Employees), 1983
Box AA1
Akzo Salt Inc., 1989-1995
Box AA1
Alexander Smith carpets, 1953-1959

[See also Oversize Box OV1.]

Box AA1
Almaden Vineyards (San Francisco), 1969
Box AA1
Altec Lansing (San Francisco), 1969
Box AA1
AMAX (Brouillard), 1989

[See also Oversize Box OV1.]

Box AA1
Ambiente! Pizza (Chicago), 1987
Box AA1
Amerada Hess, 1975-1977
Box AA1
American Cruises (San Francisco), 1988-1994

[See also Oversize Box OV1.]

Box AA2
American Electric Power System, 1964-1966
Box AA2
American Gas and Electric Co., 1956-1957
Box AA2
American Greetings, 1986-1989

[See also Oversize Box OV1.]

Box AA2
American Legal Systems (Brouillard), 1987
Box AA2
American Machine Foundry Co. bowling balls, 1966-1969
Box AA2
American Mechanical Toy Co., 1916
Box AA2
American Petroleum Institute, 1964, 1968-1969

[See also Oversize Box OV1, Oversize Folder 3.]

Box AA2
American Physical Therapy Association, 1996-1997
Box AA2
American Postal Workers Union, 1983-1984
Box AA3
American Re, 1997
Box AA3
American Renolit Corp., 1965
Box AA3
American Sheep Producers Council, 1958-1960
Box AA3
America's Chemical Industry (Brouillard), 1980-1982
Box AA3
America's Credit Unions, 1981
Box AA3
ANCO (Anderson Co.) windshield wipers, 1979-1984
Box AA3
Anthracite Institute (hard coal for home heating), 1948-1951
Box AA3
A.P.S. Auto Parts (Detroit), 1983
Box AA3
Aquascutum raincoats, 1956-1957
Box AA3
Arbuckle Brothers (Yuban coffee), ca. 1910s

[See also Oversize Box OV2.]

Box AA3
Archdiocese of Detroit, 1976

[See also Oversize Box OV2.]

Box AA3
Arrowhead Puritas water: see Beatrice Foods
Box AA3
Arthur Anderson, 1991
Box AA3
ASOLIVA olive oil from Spain (Chicago), 1987-1988
Box AA3
Aspen Systems Corporation, 1969
Box AA3
Association of Casualty and Surety Companies, 1954
Box AA3
Atlantic Mutual (Brouillard), 1986-1991
Box AA3
Aurea jewelry (Brouillard), 1982-1983
Box AA3
Avail banking, 1984
Box AA3
Ballantine Ale, 1939, 1947-1955

[See also Oversize Box OV2.]

Box BB1
Bandai, 1996-1997
Box BB1
Banquet Foods (Chicago), 1974-1977
Box BB1
Baskin-Robbins (Los Angeles), 1985, 1987-1988
Box BB1
Bass (LGFE), 1982
Box BB1
Bay Area Cellular Telephone Co. (San Francisco), 1988
Box BB1
Beech-Nut, ca. 1968, 1969-1970
Box BB1
Bell Atlantic, 1989-1995

[See also Oversize Box OV2.]

Box BB1
Bell--Northern Research (JWT recruitment), 1985
Box BB1
BellSouth Mobility (Atlanta), 1985-1988

[See also Oversize Box OV2; Oversize Folder 6.]

Box BB1
Bendix, 1982

[See also Oversize Box OV2.]

Box BB1
Bertoli USA olive oil, 1988
Box BB2
Better Homes and Gardens (Chicago), 1970
Box BB2
Big Sky of Montana, Inc. skiing, 1974
Box BB2
BioRics haircare, 1984
Box BB2
Boehringer and Ingleheim Pharmaceutical, 1974-1975
Box BB2
Booth's Distillery, 1976-1977
Box BB2
Bosch Corp.: see Robert Bosch
Box BB2
Boyle-Midway (Sani-Flush), 1958-1960
Box BB2
Brand Names Foundation, 1964

[See also Oversize Box OV2.]

Box BB2
Bristol-Myers Squibb Co., 1951-1955, 1969, 1990-1996

[See also Oversize Folder 56.]

Box BB2
Brookfield Zoo (Chicago), 1989-1991, 1992-1993
Box BB2
Brown and Williamson cigarettes, 1977
Box BB2
Bryant, Lane: see Lany Bryant
Box BB2
Buhl Realty Co. (Detroit), 1971-1973
Box BB2
Business Council of Georgia, 1990
Box BB2
California Arts Council (San Francisco), 1989
Box CC1
California Beef Council (San Francisco), 1969
Box CC1
California Film Commission, 1994
Box CC1
California Raisin Advisory Board (San Francisco), 1969
Box CC1
California State Lottery, 1994-1996
Box CC1
California Tourism, 1994-1996
Box CC1
Capital Preservation Fund, 1982
Box CC1
Capitol Magnetic Products, 1974

[See also Oversize Folder 8.]

Box CC1
Car Care Council (Detroit), 1969-1978, 1982-1984
Box CC1
Car X, 1988, 1992
Box CC1
Carey-Mcfall (Bali blinds), 1989

[See also Oversize Box OV2.]

Box CC1
Carhartt outerwear (Detroit), 1983-1991

[See also Oversize Box OV2; Oversize Folder 9.]

Box CC1
Carte Blanche (Los Angeles), 1969

[See also Oversize Box OV2.]

Box CC1
Carter's ink, 1948
Box CC1
Cash Stream, 1984
Box CC1
Castle and Cook, Inc. (Bumble Bee, Dole), 1982, 1984, 1986
Box CC1
Cellular One mobile phones (San Francisco), 1989

[See also Oversize Box OV2.]

Box CC1
Charles Williamson Stores (from microfilm), 1914
Box CC2
Chatham Complete Food Centers, 1976-1977
Box CC2
Chatham Manufacturing Co., ca. 1933
Box CC2
Cheek-Neal Coffee Company (Maxwell House), 1927-1928, 1930
Box CC2
Chevron (San Francisco), 1982-1984, 1988-1996

Includes public service television programming, Ortho.

[See also Oversize Box OV3.]

Box CC2
Chicago Board of Trade (Chicago), 1975
Box CC2
Chicago Economic Development Commission (Chicago), 1977-1979
Box CC2
Chip Soft, Inc., 1990-1991
Box CC3
Christian Dior, 1982-1984

[See also Oversize Box OV3; Oversize Folder 13.]

Box CC3
Church and Dwight, 1951-1956

Includes Arm and Hammer, Cow brands.

Box CC3
Ciba Pharmaceutical Products, 1956
Box CC3
CIGNA Healthplans of CA, 1992
Box CC3
Circle Line, 1981, 1986
Box CC3
CITCO (Brouillard), 1997
Box CC3
Citibank, 1991, 1993-1995
Box CC3
Citicorp Homeowners Inc., 1980
Box CC3
Cities Service Co. (energy and chemicals, 1978-1979

[See also Oversize Box OV3.]

Box CC3
Citizens and Southern Banks in Georgia, 1972
Box CC3
Clairol, 1992-1997
Box CC4
Clear Start, 1995
Box CC4
Coast Fishing Co. (Los Angeles), 1930s

Includes Puss 'n' Boots cat food, Balto dog food.

Box CC4
Coldwell Banker Commercial Group (Los Angeles), 1988
Box CC4
Colt Industries (Detroit), 1981-1984

Includes Holley automotive replacement parts.

Box CC4
Columbia Gas System, 1978
Box CC4
Columbia Mills, Inc., 1953, 1955
Box CC4
Computer Associates Software, 1989-1990
Box CC4
Computerland, 1983-1984
Box CC4
Condomania, 1990
Box CC4
Conductron Corp. Railroad (Los Angeles), 1969
Box CC4
Connecticut Mutual Alliance (Brouillard), 1989
Box CC4
Conroy's Florist (Los Angeles), 1987-1989

[See also Oversize Box OV3.]

Box CC4
CONTEL (LGFE), 1982
Box CC4
Continental Motors, ca. 1916
Box CC4
Coors: see Adolph Coors Co.
Box CC4
Corning Glass, 1918
Box CC4
Country Living, 1983
Box CC4
Craig, Jenny: see Jenny Craig International Weight Loss Centres
Box CC4
Cream of Wheat, 1904-1905, 1925, 1927, 1930, 1933
Box CC4
Credit Union (Chicago), 1955-1956
Box CC4
Crisco: see Procter and Gamble
Box CC4
Crosley Radio Corp., 1929
Box CC4
Cutter Biological, 1991
Box CC4
Daewoo International Corp., 1983-1985

[See also Oversize Box OV3.]

Box DD1
Davey Tree Expert Co., 1928
Box DD1
Dean Witter and Co. (San Francisco), 1968, 1970
Box DD1
DeBeers, 1996-1997
Box DD1
Del Taco / Naugles (Los Angeles), 1989
Box DD1
Del Webb, 1986-1988

[See also Oversize Box OV3.]

Box DD1
Delta Dental Plan of Michigan (Detroit), 1992-1996
Box DD1
Detroit Institute of Arts (Detroit), ca. 1970, 1974, 1976
Box DD1
Detroit Renaissance Events, Inc. (Detroit), 1984

Includes Detroit Grand Prix 3.

[See also Oversize Folder 13.]

Box DD1
Deutsch Company Electronic Components Division, 1981
Box DD1
DeVilbiss (Detroit), 1976-1979
Box DD1
DeVoe and Reynolds Paint Store, 1957
Box DD1
Digital Communications Associates (Atlanta), 1987
Box DD1
Diners/Fugazy (Detroit), 1974
Box DD1
Dista Products Company (pharmaceuticals), 1982-1984

[See also Oversize Box OV3.]

Box DD1
Dow Jones, 1996

[See also Wall Street Journal, Oversize Box OV3.]

Box DD1
Dunlop golf balls, 1982-1984

[See also Oversize Box OV3.]

Box DD1
Dunn and Bradstreet software, 1995
Box DD1
DuPont, Francis: see Francis DuPont
Box DD1
DuroTest, 1981
Box DD1
E.F. Hutton and Company, 1956
Box EE1
Emery Worldwide, 1985-1987, 1989

[See also Oversize Box OV4.]

Box EE1
Empire City Savings Bank, 1955
Box EE1
Entergy, 1997
Box EE1
Equitable Life Assurance Society of the U.S., 1943-1944
Box EE1
Esselete Pendaflex Corp., 1981-1984
Box EE1
European-American Bank and Trust Co., 1974-1977

[See also Oversize Box OV4.]

Box EE1
Evans Products (Detroit), 1962
Box EE1
Executive Service Corps of Chicago (Chicago), 1989-1990
Box EE1
Eyelab, 1989
Box EE1
Farrell Steamship Lines, 1956
Box FF1
Federal Express, 1991
Box FF1
Federal Home Loan Mortgage Corp., 1983-1992

[See also Oversize Box OV4.]

Box FF1
Ferry-Morse Seed, 1968-1970
Box FF1
Financial Federation Inc., 1974
Box FF1
Financial Security Assurance (Brouillard), 1986-1990, 1992

[See also Oversize Box OV4.]

Box FF1
Fine Arts Museum of San Francisco, 1988-1989
Box FF1
Firestone Tire Co., 1969-1971

[See also Oversize Box OV4.]

Box FF1
First of Michigan Investments (Detroit), 1987
Box FF2
Fisher Price, 1986-1989
Box FF2
Flexco, 1986

[See also Oversize Box OV4.]

Box FF2
Florsheim Shoes, 1994
Box FF2
Font Company, 1991
Box FF2
Foundation for Commercial Banks, 1958-1961
Box FF2
Fox Kids Network, 1997
Box FF2
Fram Corp. (Detroit), 1956-1972
Box FF2
Francis DuPont, 1956-1957, 1960-1962, 1964, 1983, 1985
Box FF2
Frankfort Distillers, 1967-1970, 1972

[See also Oversize Box OV17.]

Box FF2
Franklin State Bank, 1974

[See also Oversize Box OV17.]

Box FF2
Fred Joaillier, 1981-1984
Box FF2
Freddie-Mac, 1989-1991, 1992-1994
Box FF2
FTD, 1994
Box FF2
General Cigar (White Owl), ca. 1930s, 1940, ca. 1942, ca. 1950s

[See also Oversize Box OV17.]

Box GG1
General Motors International, 1920s-1930s (from microfilm), 1934 (Chevrolet)
Box GG1
Genesco (Johnson and Murphy shoes), 1981-1983
Box GG1
Georgia Department of Tourism, 1993-1996
Box GG1
Georgia Federal Savings Bank (Atlanta), 1987-1993

[See also Oversize Box OV17.]

Box GG1
Gift America, 1973-1974

[See also Oversize Box OV17.]

Box GG1
Glasco Products Co., 1953
Box GG1
Godfather's Pizza (Chicago), 1986-1987
Box GG1
Good Humor, 1964-1966
Box GG1
Gorton, 1966-1968
Box GG1
Government Development Bank for Puerto Rico, 1978
Box GG1
Grace, W.R.: see W.R. Grace
Box GG1
Grand Central, 1978
Box GG1
Grand Rapids Press (Detroit), 1976
Box GG1
Green Point Bank (Brouillard), 1995-1996
Box GG1
Gruen Watch Makers Guild, 1924, 1927, 1931
Box GG1
Guerlain, Inc., 1986-1993

[See also Oversize Box OV17.]

Box GG1
Hammond Organ Co. (Chicago), 1970
Box HH1
Harbortown Development Partnership (Detroit), 1989
Box HH1
Harper Group, 1959
Box HH1
Harris Corporation (Brouillard), 1982-1983

[See also Oversize Box OV18.]

Box HH1
Harrison Conference Centers, 1975
Box HH1
Hart, Shaffner and Marx (Chicago), 1970-1971
Box HH1
Hawaii Express, 1983-1984

[See also Oversize Folder 21.]

Box HH1
Health Alliance Plan (Detroit), 1987-1989

[See also Oversize Box OV18.]

Box HH1
Health Management Strategies, 1987
Box HH1
Hearst Corp., 1984

[See also Oversize Box OV18.]

Box HH1
Heinz: see H.J. Heinz
Box HH1
Helio Aircraft Corp., 1963-1966
Box HH1
Heritage Kitchen Specialty Foods (San Francisco), 1989
Box HH1
Hewlett-Packard, 1982-1984

[See also Oversize Box OV18.]

Box HH1
H.F. Ritchie, 1956-1960
Box HH1
Hilton International (LGFE), 1982
Box HH1
Hi-Tech Sports (San Francisco), 1989
Box HH1
H.J. Heinz, 1995, 1997
Box HH1
Hoechst, 1975
Box HH1
Holiday Inn, 1972-1974, 1975

[See also Oversize Box OV18.]

Box HH1
Hollywood Park Race Track (Los Angeles), 1987

[See also Oversize Box OV18.]

Box HH2
Honeywell, 1996
Box HH2
HandR Block, 1980
Box HH2
Hutton, E.F.: see E.F. Hutton
Box HH2
Industrial Alcohol Institute, 1929
Box II1
Instinet: see Reuters
Box II1
Institute for Health Maintenance, 1983

[See also Oversize Box OV18.]

Box II1
Integrated Resources (Brouillard), 1987-1988
Box II1
International Shrimp Council, 1968
Box II1
International Spike, Inc. (Jobe's), 1973, 1975-1982

[See also Oversize Box OV18.]

Box II1
Isacomm, Inc., 1983
Box II1
Jantzen, 1968-1970

[See also Oversize Box OV19.]

Box JJ1
J.C. Penney, 1930-1931 (from microfilm)
Box JJ1
Jeffery, Thomas B.: see Thomas B. Jeffery
Box JJ1
Jenny Craig International Weight Loss Centres, 1989-1994

[See also Oversize Box OV19.]

Box JJ1
Jimsons Novelties and Gags, ca. 1990s
Box JJ1
Joaillier, Fred: see Fred Joaillier
Box JJ1
John Wanamaker, 1914 (from microfilm)
Box JJ1
Johnson and Johnson, 1969, 1975

[See also Oversize Box OV19.]

Box JJ1
JWP, Inc. (Brouillard), 1989-1990, 1992-1993
Box JJ1
Kaiser Permanente (San Francisco), 1988-1990

[See also Oversize Box OV19.]

Box KK1
Kentucky Fried Chicken, 1988-1989
Box KK1
Kidde, Inc., 1984
Box KK1
King's Island, 1975-1976
Box KK1
Kingsberry Homes, 1956-1962

[See also Oversize Box OV19.]

Box KK1
KNBC, 1969

[See also Oversize Box OV19.]

Box KK1
Knomark, Inc. (Ty-D-Bol), 1983
Box KK1
Kulov Distributors, 1974
Box KK1
Kuppenheimer, 1984
Box KK1
LA Cellular Telephone, 1988
Box LL1
Labbatt Brewery, 1971, 1978-1980, 1982

[See also Oversize Box OV19.]

Box LL1
Lane Bryant, 1973
Box LL1
Le Marais, 1996
Box LL1
Les Halles, ca. 1980s-1990s
Box LL1
Libby, McNeill and Libby (Chicago), 1917, 1919, 1933, 1947, 1963, 1970
(2 folders)
Box LL1
Liebmann Breweries (Rheingold beer), 1962-1963

[See also Oversize Box OV22.]

Box LL1
Life of Virginia (LGFE), 1982

[See also Oversize Box OV22.]

Box LL1
Loctite glue, 1982-1984
Box LL1
Log Cabin Products Company, 1922
Box LL1
Lone Star Industries, 1975-1977
Box LL1
Los Angeles County Museum of Art (Los Angeles), 1983, 1987-1990

[See also Oversize Box OV22.]

Box LL1
Löwenbräu: see Miller Brewing Company in Main Files Series
Box LL1
Lowe's, 1981-1985
Box LL1
Lynnwear Corp., 1980
Box LL1
Lyons Group, The, 1995
Box LL1
Lyons Restaurants (Chicago), 1995
Box LL1
Magazine Publishers Association, 1966
Box MM1
Magic of Mark Wilson (JWT Entertainment Div.), ca. 1974
Box MM1
Manufacturers Hanover Trust, 1987
Box MM1
Marathon Carey-McFall Co. (Bali blinds): see Carey-McFall Co.

[See also Oversize Folder 31.]

Box MM1
MCARE, 1995
Box MM1
McCoy Industries carpentry (Detroit), 1983
Box MM1
McCulloch Chain saws, 1984-1985, 1987-1988

[See also Oversize Box OV22.]

Box MM1
Mead Johnson International and Domestic, 1960-1961, 1991-1992, 1994

[See also Oversize Box OV23.]

Box MM1
Medalist Apparel, 1988

[See also Oversize Box OV23.]

Box MM1
Mellon Bank Corp., 1982-1986

[See also Oversize Box OV23.]

Box MM1
Mennen Company, 1967-1969

[See also Oversize Box OV23.]

Box MM1
Merial Ltd. (IVOMEC), 1997
Box MM1
Merrill Lynch, 1963-1965
Box MM1
Michigan National Corporation Bank (Detroit), 1981-1984

[See also Oversize Folder 34.]

Box MM1
MIDAS, 1996
Box MM2
Midcon, 1982-1983, 1992
Box MM2
Miles Laboratories, Inc., 1968-1978, 1982-1983, 1991, 1993

[See also Oversize Box OV23.]

Box MM2
Milwaukee Road Railroad, 1961-1970, 1974
Box MM2
Mobil Oil, 1963
Box MM2
Mobilink, 1994
Box MM2
Monsanto textiles (Brouillard), 1974
Box MM2
Morgan Stanley, 1992-1997
Box MM2
Moseley insurance (Brouillard), 1985-1986
Box MM2
Motorola, 1990-1991, 1993-1997

[See also Oversize Folder 34.]

Box MM2
MPAC Sports Day, 1991
Box MM2
Munsingwear, 1981-1982

[See also Oversize Folder 35.]

Box MM2
Murine (Abbott Laboratories), 1963, 1965, 1970
Box MM2
Nabisco Brands Inc. (Lamont Corliss Co.), 1982-1986, 1990-1993
Box NN1
National Airlines, 1979-1980
Box NN1
National Car Rental, 1963
Box NN1
National Fisheries Institute, 1965-1966
Box NN1
National Homes Corp., 1959
Box NN1
National Institute for Automotive Services Excellence (Detroit), 1983
Box NN1
National Phonograph Co., 1901
Box NN1
National Technical Systems, 1981
Box NN1
National Westminster Bank, 1970s
Box NN1
Nestlé Company, 1981-1991, 1989, 1995

[See also Oversize Box OV23.]

Box NN1
New Dick Van Dyke Show (JWT Entertainment Division), ca. 1975
Box NN1
New York Central System, 1954, 1956

[See also Oversize Folder 36.]

Box NN1
New York City Opera, 1981
Box NN1
New York Clearing House, 1974
Box NN1
New York Jazz Museum, ca. 1974
Box NN1
New York Mercantile Exchange, 1990-1992, 1994-1995
Box NN1
New York Shipping Association, 1963

[See also Oversize Folder 36.]

Box NN2
New York Stock Exchange, 1990-1991
Box NN2
New York University, 1980s
Box NN2
New York World Fair Corp., 1964-1965, international and domestic 1961-1964

[See also Oversize Box OV24; Oversize Folder 36.]

Box NN2
Norfolk Southern Corp., 1982-1996

[See also Oversize Box OV24.]

Box NN2
Northam Warren (Odorono), 1916-1939

[See also Oversize Box OV24.]

Box NN2
Northern Pacific Railroad, 1927 (copies from microfilm)
Box NN2
Northwest Airlines, 1991-1992
Box NN2
NYNEX(includes N.Y. Telephone), 1993, 1996
Box NN2
Odorono: see Northam Warren
Box OO1
Old Jim Young's Apples, 1947-1950
Box OO1
Old Witch Co., ca. 1932
Box OO1
Olive Administration Committee (San Francisco), 1969
Box OO1
Olivetti, 1980-1982

[See also Oversize Box OV24.]

Box OO1
Olympia, 1983-1984

[See also Oversize Box OV24.]

Box OO1
Oneida Limited (Heirloom sterling), 1949, 1956-1960
Box OO1
Original Appalachian Artworks, 1984-1986

[See also Oversize Box OV24.]

Box OO1
Outboard Marine Corp., 1995-1996
Box OO1
Pabst Brewing Co., 1901
Box PP1
Pagenet, 1997
Box PP1
Pannell Kerr Forster, 1980
Box PP1
Paramount Home Video, 1987-1989
Box PP1
Parke-Davis, 1973
Box PP1
Payless Drugstores, 1993, 1995
Box PP1
Penick and Ford Ltd., Inc., 1930
Box PP1
Penn Central Corp. (Brouillard), 1982, 1984-1986

Includes Marathon Le Tourneau; for Marathon Carey-McFall Co. (Bali blinds) see Carey McFall (Small Files Series)

Box PP1
Penney, J.C.: see J.C. Penney
Box PP1
Pennsylvania Railroad, 1926-1927, ca. 1930
Box PP1
Pepsi Co., 1964, 1979, 1987, 1992-1997
Box PP1
PGA Golf Championship, 61st (Detroit), 1978
Box PP1
Pharma-Craft Corp. deodorant, 1948, 1956
Box PP1
Philip Morris, 1964
Box PP1
Phoenix Hosiery, 1933
Box PP1
Phone-Mate, 1984-1988

[See also Oversize Box OV25.]

Box PP1
Piggly Wiggly Stores, 1928
Box PP1
Pillsbury Co., 1994
Box PP1
Pineapple Grower's Association (San Francisco), 1969
Box PP1
Pittsburgh Plate Glass, 1962-1963
Box PP1
Platinum Jewelry, 1976-1977

[See also Oversize Box OV25.]

Box PP1
Play Cable (Landsdowne), 1983

[See also Oversize Box OV25.]

Box PP2
Plus Systems, Inc., 1988-1993, 1995-1996
Box PP2
Prebon Yamane, 1996-1997
Box PP2
Precision Tune, 1989
Box PP2
Premier Magazine, 1987
Box PP2
President's Council on Youth Opportunity: see Advertising Council (Main Files Series)
Box PP2
Presto Foods, 1988-1989
Box PP2
Prince (Brouillard), 1991-1993
Box PP2
Princess Cruises, 1995-1997
Box PP2
Procter and Gamble (Crisco), 1912
Box PP2
Prodigy, 1988-1994

[See also Oversize Box OV25.]

Box PP2
Pro-Phy-Lac-Tic Brush Co., 1963-1964, 1966-1968
Box PP2
Prudential Insurance Co., 1901, 1906
Box PP2
Publicker Distillers, 1974-1975

[See also Oversize Box OV25.]

Box PP2
Putnam Funds, 1974-1975
Box PP2
Putnam Trust, 1963-1964
Box PP2
Quality Paperback Book Club, Inc. (LGFE), 1982
Box QQ1
Quality School Plan, 1966-1968
Box QQ1
Radio City Music Hall, Snow White, ca. 1979, ca. 1981
Box RR1
Ragu Foods Inc., 1983, 1989, 1991-1992
Box RR1
Real Silk, 1928, 1930
Box RR1
Really Rosie, 1981
Box RR1
Red Barn, 1971-1976
Box RR1
Renaissance Center (Detroit), 1983
Box RR1
Reuter (Brouillard), 1990 (TV 2000) and undated (INSTINET)
Box RR1
Richardson Company, 1925
Box RR1
Ritchie, H.F.: see H.F. Ritchie
Box RR1
R.J. Reynolds, 1968-1970, 1972, 1984

[See also Oversize Box OV25.]

Box RR1
Robert Bosch (Detroit), 1988-1997

[See also Oversize Box OV25.]

Box RR1
Ronkin Educational Group, 1991
Box RR1
Ronrico, 1968-1970, 1974
Box RR1
Rowntree DeMets, 1983-1987
Box RR1
Roxane Laboratories, 1990-1992

[See also Oversize Box OV25.]

Box RR1
Ryder, 1983-1984

[See also Oversize Box OV25; Oversize Folder 40.]

Box RR1
Saba Technologies, 1987
Box SS1
Safe Brands Co., 1985
Box SS1
St. Supery Vineyards and Winery, ca. 1990s
Box SS1
Salvatore Ferragamo (Brouillard), 1983-1984

[See also Oversize Box OV25.]

Box SS1
Sasson Jeans, Inc., 1984
Box SS1
Schieffelin and Co., Inc. (Hennessey cognac), 1985
Box SS1
Schuller, 1996
Box SS1
Scientific American (LGFE), 1982
Box SS1
Screenvision Cinemas, 1978, 1980

[See also Oversize Box OV25.]

Box SS1
Scripto, 1962
Box SS1
Seagram Distillers Co., 1968-1970

[See also Oversize Box OV25.]

Box SS1
Searle Laboratories, 1975-1977, 1978, 1982

[See also Oversize Box OV25.]

Box SS1
Selchow and Righter, 1978-1982

[See also Oversize Box OV25.]

Box SS1
Seth Thomas, 1951-1955
Box SS1
Sharp and Dohme Medical, 1933
Box SS1
Shedd's (Mario olives), 1984
Box SS1
Sherwin-Williams Co., 1991, 1996-1997

[See also Oversize Folder 53.]

Box SS1
ShowBiz Pizza (Chuck E. Cheese), 1993-1995
Box SS1
Showtime/The Movie Channel, 1983-1984, 1986

[See also Oversize Box OV25.]

Box SS1
Signal Co., 1969, 1980-1982

[See also Oversize Box OV25.]

Box SS1
Silk Greenhouse, ca. 1990s
Box SS1
Simmons Company, 1927-1928, 1930, 1974-1977

[See also Oversize Box OV25.]

Box SS2
Singer Co., 1964-1972

[See also Oversize Box OV26.]

Box SS2
Six Flags Over Georgia, 1982-1989

[See also Oversize Box OV26.]

Box SS2
Smith, Alexander: see Alexander Smith
Box SS2
Société Générale, 1990-1992
Box SS2
Society Banking, 1993-1994
Box SS2
Sonat (Brouillard), 1982-1985

[See also Oversize Box OV26.]

Box SS2
Southland Corporation, 1988-1996

[See also Oversize Box OV26; Oversize Folders 54-55.]

Box SS2
Spring Air mattresses, 1983-1985
Box SS3
Squibb: see Bristol Myers Squibb
Box SS3
Standard and Poor's, 1993-1995
Box SS3
Steinhauser Beer, 1984
Box SS3
Stick To Your Ribs, 1992
Box SS3
Stiller and Meara (JWT Entertainment Div.), 1976-1979
Box SS3
STP, 1976-1979

[See also Oversize Box OV26.]

Box SS3
Stuart Anderson's Restaurants, 1989-1991

[See also Oversize Box OV26.]

Box SS3
Successful Farming, 1970-1972
Box SS3
Sun Banks, Inc., 1982

[See also Oversize Folder 57.]

Box SS3
Sunbeam, 1970-1977
Box SS3
Sun-Maid nectars, 1927
Box SS3
Sun Microsystems Inc., 1990, 1995-1996

[See also Oversize Box OV26.]

Box SS3
Sunsweet Growers, 1995-1996
Box SS3
Survival Anglia Ltd. Wildlife Preservation, 1974, 1977-1979
Box SS3
Sylvania, 1955-1957

[See also Oversize Box OV26.]

Box SS3
Tappan, 1961, 1983
Box TT1
Target Group Index, 1974-1975
Box TT1
Teledyne Water Pik, 1981

[See also Oversize Box OV26.]

Box TT1
Telos, 1984
Box TT1
Terson, 1981-1982

[See also Oversize Folder 58.]

Box TT1
Texas American Banks (Brouillard), 1987-1988

[See also Oversize Folder 59.]

Box TT1
Thomas B. Jeffery and Co. (Rambler automobile), 1904-1905
Box TT1
Thomas, Seth: see Seth Thomas
Box TT1
Thorpe, 1974-1979
Box TT1
Timex, 1982-1983

[See also Oversize Box OV27; Oversize Folder 53.]

Box TT1
Town House (Los Angeles), ca. 1930s (from microfilm)
Box TT1
Toys 'R' Us, 1983

[See also Oversize Box OV27.]

Box TT1
Tucker, Anthony and R.L. Day, 1987
Box TT1
Turkish Tourism, 1991
Box TT1
Tuskegee Institute, 1979-1981
Box TT1
Unionmutual (UNUM), 1986-1987
Box UU1
United Technologies, 1995-1997
Box UU1
Update on Health (JWT Entertainment Div.), ca. 1977
Box UU1
Vacondo Real Estate, 1983
Box VV1
Vie de France, 1983-1984
Box VV1
Wall Street Journal, 1942-1943, 1990-1991, 1996-1997

[See also Dow Jones folder.]

Box WW1
Wanamaker, John: see John Wanamaker
Box WW1
Ward Baking Co., 1941-1956
Box WW1
Washington Gas Light Co., 1969
Box WW1
Weather Channel, 1984-1985
Box WW1
Webb Young, trader (woolens), 1939-1950
Box WW1
Welch Grape Juice Company, 1927
Box WW1
Western Gear (Los Angeles), 1969
Box WW1
Western States Advertising Partnership, 1990
Box WW1
Westwood Lighting, 1983
Box WW1
W.H. Margerison and Co. (Martex), 1927
Box WW1
White Castle, 1993-1996
Box WW1
Whitehall Laboratories, 1967
Box WW1
William H. Rorer, Inc. Medical, 1974
Box WW1
Wilton Enterprise(Cake decorating and kitchen equipment), 1980-1985
Box WW1
Wine Advisory Board, ca. 1940s
Box WW1
Wometco Home Theater (Landsdowne), 1979, 1982-1983
Box WW1
Wool Bureau, 1955-1956

[See also Oversize Box OV28.]

Box WW1
W.R. Grace, 1975-1976

[See also Oversize Box OV28.]

Box WW1
Yale Alumni, ca. 1962
Box YY1
Young's Apples: see Old Jim Young's Apples
Box YY1
Yuban: see Arbuckle Brothers
Box YY1
Alexander Smith, 1954
Box OV1
Allied Signal, 1989
Box OV1
AMAX, Inc., 1989
Box OV1
American Gas Association, 1984-1987
Box OV1
American Greetings, 1986-1987
Box OV1
American Hawaii Cruises, 1988-1990
Box OV1
American Library Association, 1989
Box OV1
American Petroleum Institute, 1964, 1967-1970

[See also Oversize Folder 3.]

(5 folders)
Box OV1
American Petroleum Institute Auto Tours, 1970
(4 folders)
Box OV2
Ameritech, 1987
Box OV2
Andrew Jergens Co. (Woodbury Facial Soap), 1916

Includes newspaper adsvertisement with slogan "A Skin You Love to Touch."

Box OV2
Arbuckle Brothers (Yuban Coffee), 1916
Box OV2
Archdiocese of Detroit, 1976
Box OV2
Ballantine, P. and Sons, 1952-1954
Box OV2
Beatrice Foods (Arrowhead), 1986
Box OV2